{"id":995,"date":"2026-08-18T10:34:31","date_gmt":"2026-08-18T07:34:31","guid":{"rendered":"https:\/\/fintech.mercek.net\/news\/?p=995"},"modified":"2026-08-18T10:34:32","modified_gmt":"2026-08-18T07:34:32","slug":"ey-girisimcilik-barometresi-2026-sonuclari-aciklandi","status":"publish","type":"post","link":"https:\/\/fintech.mercek.net\/news\/2026\/08\/18\/ey-girisimcilik-barometresi-2026-sonuclari-aciklandi\/","title":{"rendered":"EY Giri\u015fimcilik Barometresi 2026 Sonu\u00e7lar\u0131 A\u00e7\u0131kland\u0131"},"content":{"rendered":"

T\u00fcrkiye’de giri\u015fimcilik ekosisteminde i\u015ftah g\u00fc\u00e7l\u00fc olurken, sermayeye eri\u015fim ve finansman zorluklar\u0131 devam ediyor.<\/strong><\/h2>\n

Uluslararas\u0131 dan\u0131\u015fmanl\u0131k hizmetleri \u015firketi EY<\/strong> taraf\u0131ndan ger\u00e7ekle\u015ftirilen EY Giri\u015fimcilik Barometresi<\/strong>‘nin ikinci say\u0131s\u0131n\u0131n sonu\u00e7lar\u0131 a\u00e7\u0131kland\u0131. Europe Central b\u00f6lgesi genelinde T\u00fcrkiye’nin de aralar\u0131nda oldu\u011fu \u00e7e\u015fitli sekt\u00f6rlerde faaliyet g\u00f6steren 1.000’den fazla aile \u015firketi sahibi, start-up kurucusu ve farkl\u0131 \u00f6l\u00e7ekteki \u015firketlerden liderlerin kat\u0131ld\u0131\u011f\u0131 ara\u015ft\u0131rma; b\u00f6lge genelindeki giri\u015fimcilerin artan maliyetler, d\u00fczenleyici bask\u0131lar ve makroekonomik belirsizliklere ra\u011fmen b\u00fcy\u00fcme hedeflerini korurken yat\u0131r\u0131m ve operasyonlar\u0131nda daha se\u00e7ici ve disiplinli hareket etti\u011fini ortaya koyuyor. Bulgular, giri\u015fimcilerin operasyonel disipline, dayan\u0131kl\u0131l\u0131\u011fa ve uzun vadeli de\u011fer sa\u011flamaya her zamankinden daha fazla \u00f6nem verdi\u011fini g\u00f6steriyor. Bu yakla\u015f\u0131m yat\u0131r\u0131m kararlar\u0131ndan inovasyon stratejilerine, teknoloji kullan\u0131m\u0131ndan i\u015f g\u00fcc\u00fc planlamas\u0131na kadar pek \u00e7ok alanda yeni \u00f6ncelikler olu\u015fturuyor.<\/p>\n

\u0130novasyon ve dijital d\u00f6n\u00fc\u015f\u00fcm giri\u015fimcilerin g\u00fcndeminde \u00f6ne \u00e7\u0131k\u0131yor<\/strong><\/h3>\n

\u0130novasyon \u00f6ncelikleri 2026 y\u0131l\u0131nda pazar odakl\u0131 ve uygulama a\u011f\u0131rl\u0131kl\u0131 bir da\u011f\u0131l\u0131m g\u00f6steriyor. T\u00fcrkiye’de strateji ve pazarlama odakl\u0131 inovasyon %50 oran\u0131yla b\u00f6lge genelinin \u00fczerinde seyrederken, \u00fcr\u00fcn ve s\u00fcre\u00e7 inovasyonunun %48 seviyesinde, organizasyonel inovasyonun ise %45 seviyesinde oldu\u011fu g\u00f6zlemleniyor. \u0130novasyon e\u011filimi geni\u015f tabanl\u0131 bir g\u00f6r\u00fcn\u00fcm sunmakla birlikte, herhangi bir inovasyon planlamad\u0131\u011f\u0131n\u0131 belirtenlerin oran\u0131 %5 seviyesinde ge\u00e7en y\u0131la g\u00f6re sabit kal\u0131yor.<\/p>\n

Bununla birlikte, T\u00fcrkiye’de dijital d\u00f6n\u00fc\u015f\u00fcm ivme kazan\u0131yor. Yapay zek\u00e2 ve makine \u00f6\u011frenimi %82, veri analiti\u011fi %79 kullan\u0131m oranlar\u0131yla \u00f6ne \u00e7\u0131karken, bunu bulut teknolojileri %63 ve dijital m\u00fc\u015fteri deneyimi platformlar\u0131 %70 oranlar\u0131yla takip ediyor. Alg\u0131lanan performans etkisi ise inovasyonda %71 ve teknolojiye adaptasyon h\u0131z\u0131nda %70 ile g\u00fc\u00e7l\u00fc bir g\u00f6r\u00fcn\u00fcm sunarken, gelir b\u00fcy\u00fcmesine etkisi %36 ile s\u0131n\u0131rl\u0131 kal\u0131yor. Yapay zek\u00e2 destekli s\u00fcre\u00e7ler, veri odakl\u0131 karar alma ve m\u00fc\u015fteri deneyimi uygulamalar\u0131nda g\u00fc\u00e7l\u00fc bir adaptasyon g\u00f6r\u00fcl\u00fcrken, bu d\u00f6n\u00fc\u015f\u00fcm\u00fcn gelir b\u00fcy\u00fcmesine etkisinin art\u0131r\u0131lmas\u0131 \u00f6nemli bir geli\u015fim alan\u0131 olarak \u00f6ne \u00e7\u0131k\u0131yor.<\/p>\n

T\u00fcrkiye’de giri\u015fimcilik ekosistemine g\u00fcven y\u0131ll\u0131k bazda iyile\u015fme g\u00f6steriyor<\/strong><\/h3>\n

Ara\u015ft\u0131rma sonu\u00e7lar\u0131 giri\u015fimcilik ekosistemine y\u00f6nelik alg\u0131da belirgin bir iyile\u015fmeye i\u015faret ediyor. Olumlu de\u011ferlendirmelerin oran\u0131 %34’e y\u00fckselirken, olumsuz de\u011ferlendirmeler %51’den %25’e gerilemi\u015f durumda. Giri\u015fimcilik ekosisteminin \u00f6n\u00fcndeki temel zorluklar ise, b\u00fcrokratik zorluklardan ziyade makrofinansal unsurlardan kaynaklan\u0131yor. Finansmana eri\u015fim %71, ve ekonomik belirsizlik %70 oran\u0131yla \u00f6ne \u00e7\u0131karken, d\u00fczenleyici karma\u015f\u0131kl\u0131k %45 ile b\u00f6lgenin alt\u0131nda kal\u0131yor. T\u00fcrkiye giri\u015fimcilik ekosisteminde i\u015ftah g\u00fc\u00e7l\u00fc olmakla birlikte, \u00f6l\u00e7eklenme s\u00fcreci sermaye eri\u015fimi ve g\u00fcven d\u00fczeyi ile s\u0131n\u0131rlan\u0131yor.<\/p>\n

Sermaye maliyeti ve finansmana eri\u015fim yat\u0131r\u0131mlar\u0131 s\u0131n\u0131rland\u0131ran ba\u015fl\u0131ca unsurlar aras\u0131nda<\/strong><\/h3>\n

T\u00fcrkiye’de yat\u0131r\u0131m e\u011filimleri temkinli ancak se\u00e7ici bir g\u00f6r\u00fcn\u00fcm sergiliyor. \u015eirketler b\u00f6lge ortalamas\u0131na k\u0131yasla b\u00fcy\u00fcme yat\u0131r\u0131mlar\u0131na daha s\u0131n\u0131rl\u0131 kaynak ay\u0131r\u0131rken, modernizasyon ve otomasyon yat\u0131r\u0131mlar\u0131na \u00f6ncelik veriyor. Bili\u015fim teknolojileri yat\u0131r\u0131mlar\u0131 %50, otomasyon %45, ekipman yat\u0131r\u0131mlar\u0131 %36 ve yeni tesis yat\u0131r\u0131mlar\u0131 %13 seviyesinde iken; herhangi bir yat\u0131r\u0131m planlamad\u0131\u011f\u0131n\u0131 belirtenler ise %18 ile b\u00f6lge genelinin \u00fczerinde yer al\u0131yor. Yat\u0131r\u0131mlar\u0131 s\u0131n\u0131rland\u0131ran ba\u015fl\u0131ca unsurlar ise sermaye maliyeti ve finansmana eri\u015fim zorluklar\u0131 olurken; ekonomik risk ve piyasa belirsizli\u011fi %71, finansman yetersizli\u011fi %52 ve y\u00fcksek faiz oranlar\u0131 %41 ile b\u00f6lge ortalamas\u0131ndan y\u00fcksek seyrediyor. Finansman kaynaklar\u0131na bak\u0131ld\u0131\u011f\u0131nda ise, a\u011f\u0131rl\u0131kla \u00f6z kaynaklar %61 oran\u0131yla \u00f6ne \u00e7\u0131karken, krediler %20 ve te\u015fvikler\/hibeler %14 d\u00fczeyinde kal\u0131yor. \u015eirketler, geri d\u00f6n\u00fc\u015f\u00fcn net oldu\u011fu ve finansman\u0131n g\u00fcvence alt\u0131na al\u0131nd\u0131\u011f\u0131 durumlarda yat\u0131r\u0131m kararlar\u0131n\u0131 daha g\u00fc\u00e7l\u00fc \u015fekilde hayata ge\u00e7iriyor. Bu \u00e7er\u00e7evede, te\u015fvikler ve otomasyon yat\u0131r\u0131mlar\u0131 bu ivmenin korunmas\u0131nda \u00f6ne \u00e7\u0131kan unsurlar olarak de\u011ferlendiriliyor.<\/p>\n

T\u00fcrkiye’de i\u015f g\u00fcc\u00fc modeli daha esnek bir yap\u0131ya evriliyor<\/strong><\/h3>\n

T\u00fcrkiye’de giri\u015fimcilik ekosisteminde i\u015fe al\u0131m s\u00fcre\u00e7leri tam zamanl\u0131 istihdam art\u0131\u015f\u0131ndan daha esnek kapasite kullan\u0131m\u0131na do\u011fru y\u00f6nelim g\u00f6steriyor. Tam zamanl\u0131 i\u015fe al\u0131m oran\u0131 ge\u00e7ti\u011fimiz y\u0131la k\u0131yasla %44’ten %34’e gerilerken, d\u0131\u015f kaynakl\u0131 i\u015f birlikleri ve yar\u0131 zamanl\u0131 i\u015fe al\u0131m art\u0131\u015f g\u00f6steriyor. \u0130\u015fe al\u0131m s\u00fcrecindeki temel zorluk aday say\u0131s\u0131n\u0131n s\u0131n\u0131rl\u0131 olmas\u0131 de\u011fil, rekabet\u00e7ilik bask\u0131s\u0131. Bu kapsamda; \u00fccretlendirme zorluklar\u0131 %41, aday beklentilerini kar\u015f\u0131lama %30 ve b\u00fcy\u00fck \u00f6l\u00e7ekli \u015firketlerle rekabet %25 seviyelerinde seyrederken, co\u011frafi eri\u015fim ve aday hacmi ise her biri %9 ile b\u00f6lge ortalamas\u0131n\u0131n alt\u0131nda kal\u0131yor. Bu g\u00f6r\u00fcn\u00fcm; ba\u015far\u0131l\u0131 i\u015fverenlerin farkl\u0131la\u015fmas\u0131n\u0131n yaln\u0131zca i\u015fe al\u0131m hacmi ile de\u011fil, \u00e7al\u0131\u015fan de\u011fer \u00f6nerisi ve verimlilik odakl\u0131 yakla\u015f\u0131mlarla m\u00fcmk\u00fcn olaca\u011f\u0131na i\u015faret ediyor.<\/p>\n

Mevcut risk profili \u015firketlerin finansal dayan\u0131kl\u0131l\u0131klar\u0131n\u0131 zorluyor<\/strong><\/h3>\n

T\u00fcrkiye’de artan maliyetler, zay\u0131flayan talep ve finansmana eri\u015fim zorluklar\u0131, \u015firketlerin finansal dayan\u0131kl\u0131l\u0131\u011f\u0131 \u00fczerinde e\u015f zamanl\u0131 bask\u0131 olu\u015fturuyor. Ara\u015ft\u0131rma sonu\u00e7lar\u0131na g\u00f6re; en fazla riskler operasyonel maliyetler, enflasyon bask\u0131lar\u0131, d\u00f6viz kuru dalgalanmalar\u0131, krediye eri\u015fim ve y\u00fcksek faiz oranlar\u0131 olarak \u00f6ne \u00e7\u0131k\u0131yor. Ayr\u0131ca T\u00fcrkiye’de maliyet unsurlar\u0131 geni\u015f bir yelpazeye yay\u0131larak finansman, uyum ve risk transferi kalemlerini i\u00e7eriyor.<\/p>\n

T\u00fcrkiye’de giri\u015fimciler birle\u015fme ve sat\u0131n alma i\u015flemlerine temkinli ancak f\u0131rsat odakl\u0131 yakla\u015f\u0131yor. K\u0131smi sat\u0131\u015f\u0131n “biraz olas\u0131” oldu\u011funu belirtenlerin oran\u0131 %43 ile “\u00e7ok olas\u0131” diyenlerin (%7) belirgin \u015fekilde \u00fczerinde bulunuyor. Bu durum, bir\u00e7ok giri\u015fimcinin k\u0131sa vadeli bir i\u015flem plan\u0131ndan ziyade ortaya \u00e7\u0131kabilecek f\u0131rsatlar\u0131 de\u011ferlendirmeye a\u00e7\u0131k oldu\u011funu g\u00f6steriyor. Geleneksel \u00e7\u0131k\u0131\u015f alternatifleri ise \u00e7e\u015fitlenmi\u015f olup; bir yat\u0131r\u0131m fonuna sat\u0131\u015f oran\u0131 %30 ve halka arz oran\u0131 %18 seviyesinde seyrediyor.<\/p>\n

T\u00fcrkiye aile i\u015fletmelerinde halefiyet planlamalar\u0131nda olgunluk seviyesi art\u0131\u015f g\u00f6steriyor<\/strong><\/h3>\n

T\u00fcrkiye’de halefiyet planlamas\u0131na ili\u015fkin olgunluk art\u0131\u015f e\u011filimi g\u00f6stermekle birlikte, “hen\u00fcz planlamaya ba\u015flanmam\u0131\u015f” segmentinin varl\u0131\u011f\u0131 da dikkat \u00e7ekiyor. Resm\u00ee planlara sahip olanlar\u0131n oran\u0131 %15’ten %22’ye, bu konuda resmi olmayan g\u00f6r\u00fc\u015fmeler y\u00fcr\u00fctenlerin oran\u0131 ise %15’ten %28’e art\u0131\u015f g\u00f6steriyor. Buna kar\u015f\u0131n, konuyu hen\u00fcz ele almam\u0131\u015f olanlar\u0131n oran\u0131 %39 ile b\u00f6lge ortalamas\u0131 olan %29’un \u00fczerinde seyrediyor. Aile i\u015fletmelerine ili\u015fkin temel zorluklar ise a\u011f\u0131rl\u0131kl\u0131 olarak i\u00e7 dinamiklerden kaynaklan\u0131rken, servet y\u00f6netimi yakla\u015f\u0131m\u0131 \u00e7e\u015fitlendirme odakl\u0131 ilerliyor.<\/p>\n

EY T\u00fcrkiye \u015eirket Orta\u011f\u0131, Giri\u015fimci Kad\u0131n Liderler Program\u0131 ve EYnovation Start-up Program\u0131 Lideri M\u00fcge Tan Belviso<\/strong>, ara\u015ft\u0131rmaya ili\u015fkin yapt\u0131\u011f\u0131 de\u011ferlendirmede \u015funlar\u0131 s\u00f6yledi:<\/p>\n

“EY Giri\u015fimcilik Barometresi 2026 sonu\u00e7lar\u0131na g\u00f6re T\u00fcrkiye’de giri\u015fimcilik ekosistemine duyulan g\u00fcvenin artmas\u0131 olduk\u00e7a memnuniyet verici bir geli\u015fme. Buna ek olarak, ara\u015ft\u0131rmam\u0131z giri\u015fimcilik ekosisteminin b\u00fcy\u00fcme, yat\u0131r\u0131m ve d\u00f6n\u00fc\u015f\u00fcm kararlar\u0131nda art\u0131k daha se\u00e7ici hareket etti\u011fini ortaya koyuyor. Ayr\u0131ca, yapay zek\u00e2 ve veri analiti\u011fi gibi teknolojilerin h\u0131zla yayg\u0131nla\u015ft\u0131\u011f\u0131 g\u00f6r\u00fcl\u00fcrken, belirsizliklerin ve maliyetlerin b\u00fcy\u00fcme \u00fczerindeki belirleyici etkisini korudu\u011funa i\u015faret ediliyor.<\/i><\/p>\n

Bununla birlikte ara\u015ft\u0131rmam\u0131z giri\u015fimcilik ekosisteminin geli\u015fimi i\u00e7in 5 temel \u00f6ncelik \u00f6nerilerini sunuyor; “kademeli b\u00fcy\u00fcme”, “k\u00e2rl\u0131l\u0131k ve likiditenin korunmas\u0131”, “finansal risk y\u00f6netimi”, “m\u00fc\u015fteri de\u011ferinin gelire d\u00f6n\u00fc\u015ft\u00fcr\u00fclmesi” ve “esnek yetenek stratejilerinin geli\u015ftirilmesi”. Bu alanlarda kaydedilecek ilerleme, giri\u015fimcilerin yaln\u0131zca mevcut belirsizliklere kar\u015f\u0131 daha dayan\u0131kl\u0131 olmalar\u0131n\u0131 de\u011fil, ayn\u0131 zamanda yerel ve k\u00fcresel pazarlarda rekabet g\u00fc\u00e7lerini art\u0131rmalar\u0131n\u0131 da sa\u011flayacakt\u0131r.<\/i><\/p>\n

EY T\u00fcrkiye \u015eirket Orta\u011f\u0131 ve Giri\u015fimci Kad\u0131n Liderler Program\u0131 Lideri Ferzan \u00dclgen<\/strong> ise \u015fu a\u00e7\u0131klamalarda bulundu:<\/p>\n

“Ara\u015ft\u0131rma sonu\u00e7lar\u0131, T\u00fcrkiye giri\u015fimcilik ekosisteminin teknoloji ve yapay zek\u00e2 alanlar\u0131ndaki oda\u011f\u0131yla kat\u0131l\u0131mc\u0131 \u00fclkeler ortalamas\u0131n\u0131n \u00fczerinde bir seviyede seyretmesi dikkat \u00e7ekiyor. Bulgular, g\u00fcn\u00fcm\u00fcz ko\u015fullar\u0131nda ba\u015far\u0131n\u0131n yaln\u0131zca yeni f\u0131rsatlar\u0131 de\u011ferlendirmekten de\u011fil; inovasyon kapasitesini g\u00fc\u00e7lendirmekten, kaynaklar\u0131 etkin y\u00f6netmekten, yetenek stratejisini do\u011fru belirlemekten ve s\u00fcrd\u00fcr\u00fclebilir de\u011fer sunmaktan ge\u00e7ti\u011fini g\u00f6steriyor. Bu do\u011frultuda gelece\u011fin ba\u015far\u0131l\u0131 giri\u015fimleri, de\u011fi\u015fime h\u0131zla adapte olabilen, do\u011fru yetenek stratejilerini benimseyen, yetene\u011fi merkeze koyarak teknolojiyi ve yapay zekay\u0131 s\u00fcre\u00e7lerine entegre edebilen giri\u015fimciler olacak.”<\/i><\/p>\n

Raporun tamam\u0131na EY internet sitesi<\/strong> \u00fczerinden ula\u015f\u0131labilir.<\/p>\n","protected":false},"excerpt":{"rendered":"

T\u00fcrkiye’de giri\u015fimcilik ekosisteminde i\u015ftah g\u00fc\u00e7l\u00fc olurken, sermayeye eri\u015fim ve finansman zorluklar\u0131 devam ediyor.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_ecomap_primary_org_id":2280,"_ecomap_primary_org_name":"EY","_ecomap_mentioned_org_ids":"[]","_ecomap_related_org_ids":"","_ecomap_match_confidence":0.95,"_ecomap_email_message_id":"1a013c35c09021a1","_ecomap_email_from":"bulten@basinlistem.com","_ecomap_editor_notes":"E-posta HTML'i temizlendi; footer, abonelikten \u00e7\u0131kma ba\u011flant\u0131lar\u0131 ve PR ileti\u015fim bloklar\u0131 kald\u0131r\u0131ld\u0131. 'EY Hakk\u0131nda' \u015firket profili b\u00f6l\u00fcm\u00fc g\u00f6vdeden \u00e7\u0131kar\u0131ld\u0131. Ba\u015fl\u0131k ve alt ba\u015fl\u0131k yeniden d\u00fczenlendi; g\u00f6vdeye h2\/h3 ba\u015fl\u0131k yap\u0131s\u0131 eklendi. Metin hafif d\u00fczeltmelerle yay\u0131na haz\u0131rland\u0131.","_ecomap_original_body":"\r\n \r\n \r\n \r\n \r\n
\r\n

<\/a><\/p><\/td>\r\n

\r\n

<\/a><\/a><\/a><\/p><\/td>\r\n <\/tr>\r\n

\r\n
\r\n

<\/p>\r\n

\r\n <\/span>\r\n <\/center>\r\n

<\/p>\r\n

<\/span><\/p>\r\n

Say\u00c4\u00b1n Ahmet Usta;<\/p>\r\n


<\/p>\r\n

EY Giri\u00c5\u009fimcilik Barometresi 2026 sonu\u00c3\u00a7lar\u00c4\u00b1 a\u00c3\u00a7\u00c4\u00b1kland\u00c4\u00b1<\/b><\/p>\r\n

T\u00c3\u00bcrkiye\u00e2\u0080\u0099de giri\u00c5\u009fimcilik ekosisteminde i\u00c5\u009ftah g\u00c3\u00bc\u00c3\u00a7l\u00c3\u00bc olurken, sermayeye eri\u00c5\u009fim ve finansman zorluklar\u00c4\u00b1 devam ediyor<\/span> <\/b><\/p>\r\n

EY Giri\u00c5\u009fimcilik Barometresi 2026 sonu\u00c3\u00a7lar\u00c4\u00b1na g\u00c3\u00b6re; Europe Central b\u00c3\u00b6lgesi genelinde giri\u00c5\u009fimcilerin %76\u00e2\u0080\u0099s\u00c4\u00b1 yapay zek\u00c3\u00a2 ve makine \u00c3\u00b6\u00c4\u009frenimi kulland\u00c4\u00b1\u00c4\u009f\u00c4\u00b1n\u00c4\u00b1 belirtirken, %55\u00e2\u0080\u0099i bili\u00c5\u009fim teknolojileri (BT) sistemlerine ve yaz\u00c4\u00b1l\u00c4\u00b1m g\u00c3\u00bcncellemelerine yat\u00c4\u00b1r\u00c4\u00b1m yapmay\u00c4\u00b1 planl\u00c4\u00b1yor. T\u00c3\u00bcrkiye'de ise yat\u00c4\u00b1r\u00c4\u00b1m kararlar\u00c4\u00b1 daha temkinli bir g\u00c3\u00b6r\u00c3\u00bcn\u00c3\u00bcm sergiliyor. BT ve otomasyon yat\u00c4\u00b1r\u00c4\u00b1mlar\u00c4\u00b1 s\u00c4\u00b1ras\u00c4\u00b1yla %50 ve %45 oranlar\u00c4\u00b1yla \u00c3\u00b6n plana \u00c3\u00a7\u00c4\u00b1karken, finansmana eri\u00c5\u009fim ve sermaye maliyeti b\u00c3\u00bcy\u00c3\u00bcmenin \u00c3\u00b6n\u00c3\u00bcndeki temel zorluklar aras\u00c4\u00b1nda yer al\u00c4\u00b1yor.<\/b><\/p>\r\n

Uluslararas\u00c4\u00b1 dan\u00c4\u00b1\u00c5\u009fmanl\u00c4\u00b1k hizmetleri \u00c5\u009firketi EY taraf\u00c4\u00b1ndan ger\u00c3\u00a7ekle\u00c5\u009ftirilen EY Giri\u00c5\u009fimcilik Barometresi\u00e2\u0080\u0099nin<\/b> ikinci say\u00c4\u00b1s\u00c4\u00b1n\u00c4\u00b1n sonu\u00c3\u00a7lar\u00c4\u00b1 a\u00c3\u00a7\u00c4\u00b1kland\u00c4\u00b1. Europe Central b\u00c3\u00b6lgesi genelinde T\u00c3\u00bcrkiye\u00e2\u0080\u0099nin de aralar\u00c4\u00b1nda oldu\u00c4\u009fu \u00c3\u00a7e\u00c5\u009fitli sekt\u00c3\u00b6rlerde faaliyet g\u00c3\u00b6steren 1.000\u00e2\u0080\u0099den fazla aile \u00c5\u009firketi sahibi, start-up kurucusu ve farkl\u00c4\u00b1 \u00c3\u00b6l\u00c3\u00a7ekteki \u00c5\u009firketlerden liderlerin kat\u00c4\u00b1ld\u00c4\u00b1\u00c4\u009f\u00c4\u00b1 ara\u00c5\u009ft\u00c4\u00b1rma; b\u00c3\u00b6lge genelindeki giri\u00c5\u009fimcilerin artan maliyetler, d\u00c3\u00bczenleyici bask\u00c4\u00b1lar ve makroekonomik belirsizliklere ra\u00c4\u009fmen b\u00c3\u00bcy\u00c3\u00bcme hedeflerini korurken yat\u00c4\u00b1r\u00c4\u00b1m ve operasyonlar\u00c4\u00b1nda daha se\u00c3\u00a7ici ve disiplinli hareket etti\u00c4\u009fini ortaya koyuyor. Bulgular, giri\u00c5\u009fimcilerin operasyonel disipline, dayan\u00c4\u00b1kl\u00c4\u00b1l\u00c4\u00b1\u00c4\u009fa ve uzun vadeli de\u00c4\u009fer sa\u00c4\u009flamaya her zamankinden daha fazla \u00c3\u00b6nem verdi\u00c4\u009fini g\u00c3\u00b6steriyor. Bu yakla\u00c5\u009f\u00c4\u00b1m yat\u00c4\u00b1r\u00c4\u00b1m kararlar\u00c4\u00b1ndan inovasyon stratejilerine, teknoloji kullan\u00c4\u00b1m\u00c4\u00b1ndan i\u00c5\u009f g\u00c3\u00bcc\u00c3\u00bc planlamas\u00c4\u00b1na kadar pek \u00c3\u00a7ok alanda yeni \u00c3\u00b6ncelikler olu\u00c5\u009fturuyor.<\/p>\r\n

\u00c4\u00b0novasyon ve dijital d\u00c3\u00b6n\u00c3\u00bc\u00c5\u009f\u00c3\u00bcm giri\u00c5\u009fimcilerin g\u00c3\u00bcndeminde \u00c3\u00b6ne \u00c3\u00a7\u00c4\u00b1k\u00c4\u00b1yor<\/b><\/p>\r\n

\u00c4\u00b0novasyon \u00c3\u00b6ncelikleri 2026 y\u00c4\u00b1l\u00c4\u00b1nda pazar odakl\u00c4\u00b1 ve uygulama a\u00c4\u009f\u00c4\u00b1rl\u00c4\u00b1kl\u00c4\u00b1 bir da\u00c4\u009f\u00c4\u00b1l\u00c4\u00b1m g\u00c3\u00b6steriyor. T\u00c3\u00bcrkiye\u00e2\u0080\u0099de strateji ve pazarlama odakl\u00c4\u00b1 inovasyon %50 oran\u00c4\u00b1yla b\u00c3\u00b6lge genelinin \u00c3\u00bczerinde seyrederken, \u00c3\u00bcr\u00c3\u00bcn ve s\u00c3\u00bcre\u00c3\u00a7 inovasyonunun %48 seviyesinde, organizasyonel inovasyonun ise %45 seviyesinde oldu\u00c4\u009fu g\u00c3\u00b6zlemleniyor. \u00c4\u00b0novasyon e\u00c4\u009filimi geni\u00c5\u009f tabanl\u00c4\u00b1 bir g\u00c3\u00b6r\u00c3\u00bcn\u00c3\u00bcm sunmakla birlikte, herhangi bir inovasyon planlamad\u00c4\u00b1\u00c4\u009f\u00c4\u00b1n\u00c4\u00b1 belirtenlerin oran\u00c4\u00b1 %5 seviyesinde ge\u00c3\u00a7en y\u00c4\u00b1la g\u00c3\u00b6re sabit kal\u00c4\u00b1yor.<\/p>\r\n

Bununla birlikte, T\u00c3\u00bcrkiye\u00e2\u0080\u0099de dijital d\u00c3\u00b6n\u00c3\u00bc\u00c5\u009f\u00c3\u00bcm ivme kazan\u00c4\u00b1yor. Yapay zek\u00c3\u00a2 ve makine \u00c3\u00b6\u00c4\u009frenimi %82, veri analiti\u00c4\u009fi %79 kullan\u00c4\u00b1m oranlar\u00c4\u00b1yla \u00c3\u00b6ne \u00c3\u00a7\u00c4\u00b1karken, bunu bulut teknolojileri %63 ve dijital m\u00c3\u00bc\u00c5\u009fteri deneyimi platformlar\u00c4\u00b1 %70 oranlar\u00c4\u00b1yla takip ediyor. Alg\u00c4\u00b1lanan performans etkisi ise inovasyonda %71 ve teknolojiye adaptasyon h\u00c4\u00b1z\u00c4\u00b1nda %70 ile g\u00c3\u00bc\u00c3\u00a7l\u00c3\u00bc bir g\u00c3\u00b6r\u00c3\u00bcn\u00c3\u00bcm sunarken, gelir b\u00c3\u00bcy\u00c3\u00bcmesine etkisi %36 ile s\u00c4\u00b1n\u00c4\u00b1rl\u00c4\u00b1 kal\u00c4\u00b1yor. Yapay zek\u00c3\u00a2 destekli s\u00c3\u00bcre\u00c3\u00a7ler, veri odakl\u00c4\u00b1 karar alma ve m\u00c3\u00bc\u00c5\u009fteri deneyimi uygulamalar\u00c4\u00b1nda g\u00c3\u00bc\u00c3\u00a7l\u00c3\u00bc bir adaptasyon g\u00c3\u00b6r\u00c3\u00bcl\u00c3\u00bcrken, bu d\u00c3\u00b6n\u00c3\u00bc\u00c5\u009f\u00c3\u00bcm\u00c3\u00bcn gelir b\u00c3\u00bcy\u00c3\u00bcmesine etkisinin art\u00c4\u00b1r\u00c4\u00b1lmas\u00c4\u00b1 \u00c3\u00b6nemli bir geli\u00c5\u009fim alan\u00c4\u00b1 olarak \u00c3\u00b6ne \u00c3\u00a7\u00c4\u00b1k\u00c4\u00b1yor.<\/p>\r\n

T\u00c3\u00bcrkiye\u00e2\u0080\u0099de giri\u00c5\u009fimcilik ekosistemine g\u00c3\u00bcven y\u00c4\u00b1ll\u00c4\u00b1k bazda iyile\u00c5\u009fme g\u00c3\u00b6steriyor <\/b><\/p>\r\n

Ara\u00c5\u009ft\u00c4\u00b1rma sonu\u00c3\u00a7lar\u00c4\u00b1 giri\u00c5\u009fimcilik ekosistemine y\u00c3\u00b6nelik alg\u00c4\u00b1da belirgin bir iyile\u00c5\u009fmeye i\u00c5\u009faret ediyor. Olumlu de\u00c4\u009ferlendirmelerin oran\u00c4\u00b1 %34'e y\u00c3\u00bckselirken, olumsuz de\u00c4\u009ferlendirmeler %51'den %25'e gerilemi\u00c5\u009f durumda. Giri\u00c5\u009fimcilik ekosisteminin \u00c3\u00b6n\u00c3\u00bcndeki temel zorluklar ise, b\u00c3\u00bcrokratik zorluklardan ziyade makrofinansal unsurlardan kaynaklan\u00c4\u00b1yor. Finansmana eri\u00c5\u009fim %71, ve ekonomik belirsizlik %70 oran\u00c4\u00b1yla \u00c3\u00b6ne \u00c3\u00a7\u00c4\u00b1karken, d\u00c3\u00bczenleyici karma\u00c5\u009f\u00c4\u00b1kl\u00c4\u00b1k %45 ile b\u00c3\u00b6lgenin alt\u00c4\u00b1nda kal\u00c4\u00b1yor. T\u00c3\u00bcrkiye giri\u00c5\u009fimcilik ekosisteminde i\u00c5\u009ftah g\u00c3\u00bc\u00c3\u00a7l\u00c3\u00bc olmakla birlikte, \u00c3\u00b6l\u00c3\u00a7eklenme s\u00c3\u00bcreci sermaye eri\u00c5\u009fimi ve g\u00c3\u00bcven d\u00c3\u00bczeyi ile s\u00c4\u00b1n\u00c4\u00b1rlan\u00c4\u00b1yor.<\/p>\r\n

Sermaye maliyeti ve finansmana eri\u00c5\u009fim yat\u00c4\u00b1r\u00c4\u00b1mlar\u00c4\u00b1 s\u00c4\u00b1n\u00c4\u00b1rland\u00c4\u00b1ran ba\u00c5\u009fl\u00c4\u00b1ca unsurlar aras\u00c4\u00b1nda<\/b><\/p>\r\n

T\u00c3\u00bcrkiye\u00e2\u0080\u0099de yat\u00c4\u00b1r\u00c4\u00b1m e\u00c4\u009filimleri temkinli ancak se\u00c3\u00a7ici bir g\u00c3\u00b6r\u00c3\u00bcn\u00c3\u00bcm sergiliyor. \u00c5\u009eirketler b\u00c3\u00b6lge ortalamas\u00c4\u00b1na k\u00c4\u00b1yasla b\u00c3\u00bcy\u00c3\u00bcme yat\u00c4\u00b1r\u00c4\u00b1mlar\u00c4\u00b1na daha s\u00c4\u00b1n\u00c4\u00b1rl\u00c4\u00b1 kaynak ay\u00c4\u00b1r\u00c4\u00b1rken, modernizasyon ve otomasyon yat\u00c4\u00b1r\u00c4\u00b1mlar\u00c4\u00b1na \u00c3\u00b6ncelik veriyor. Bili\u00c5\u009fim teknolojileri yat\u00c4\u00b1r\u00c4\u00b1mlar\u00c4\u00b1 %50, otomasyon %45, ekipman yat\u00c4\u00b1r\u00c4\u00b1mlar\u00c4\u00b1 %36 ve yeni tesis yat\u00c4\u00b1r\u00c4\u00b1mlar\u00c4\u00b1 %13 seviyesinde iken; herhangi bir yat\u00c4\u00b1r\u00c4\u00b1m planlamad\u00c4\u00b1\u00c4\u009f\u00c4\u00b1n\u00c4\u00b1 belirtenler ise %18 ile b\u00c3\u00b6lge genelinin \u00c3\u00bczerinde yer al\u00c4\u00b1yor. Yat\u00c4\u00b1r\u00c4\u00b1mlar\u00c4\u00b1 s\u00c4\u00b1n\u00c4\u00b1rland\u00c4\u00b1ran ba\u00c5\u009fl\u00c4\u00b1ca unsurlar ise sermaye maliyeti ve finansmana eri\u00c5\u009fim zorluklar\u00c4\u00b1 olurken; ekonomik risk ve piyasa belirsizli\u00c4\u009fi %71, finansman yetersizli\u00c4\u009fi %52 ve y\u00c3\u00bcksek faiz oranlar\u00c4\u00b1 %41 ile b\u00c3\u00b6lge ortalamas\u00c4\u00b1ndan y\u00c3\u00bcksek seyrediyor. Finansman kaynaklar\u00c4\u00b1na bak\u00c4\u00b1ld\u00c4\u00b1\u00c4\u009f\u00c4\u00b1nda ise, a\u00c4\u009f\u00c4\u00b1rl\u00c4\u00b1kla \u00c3\u00b6z kaynaklar %61 oran\u00c4\u00b1yla \u00c3\u00b6ne \u00c3\u00a7\u00c4\u00b1karken, krediler %20 ve te\u00c5\u009fvikler\/hibeler %14 d\u00c3\u00bczeyinde kal\u00c4\u00b1yor. \u00c5\u009eirketler, geri d\u00c3\u00b6n\u00c3\u00bc\u00c5\u009f\u00c3\u00bcn net oldu\u00c4\u009fu ve finansman\u00c4\u00b1n g\u00c3\u00bcvence alt\u00c4\u00b1na al\u00c4\u00b1nd\u00c4\u00b1\u00c4\u009f\u00c4\u00b1 durumlarda yat\u00c4\u00b1r\u00c4\u00b1m kararlar\u00c4\u00b1n\u00c4\u00b1 daha g\u00c3\u00bc\u00c3\u00a7l\u00c3\u00bc \u00c5\u009fekilde hayata ge\u00c3\u00a7iriyor. Bu \u00c3\u00a7er\u00c3\u00a7evede, te\u00c5\u009fvikler ve otomasyon yat\u00c4\u00b1r\u00c4\u00b1mlar\u00c4\u00b1 bu ivmenin korunmas\u00c4\u00b1nda \u00c3\u00b6ne \u00c3\u00a7\u00c4\u00b1kan unsurlar olarak de\u00c4\u009ferlendiriliyor.<\/p>\r\n

T\u00c3\u00bcrkiye\u00e2\u0080\u0099de i\u00c5\u009f g\u00c3\u00bcc\u00c3\u00bc modeli daha esnek bir yap\u00c4\u00b1ya evriliyor <\/b><\/p>\r\n

T\u00c3\u00bcrkiye\u00e2\u0080\u0099de giri\u00c5\u009fimcilik ekosisteminde i\u00c5\u009fe al\u00c4\u00b1m s\u00c3\u00bcre\u00c3\u00a7leri tam zamanl\u00c4\u00b1 istihdam art\u00c4\u00b1\u00c5\u009f\u00c4\u00b1ndan daha esnek kapasite kullan\u00c4\u00b1m\u00c4\u00b1na do\u00c4\u009fru y\u00c3\u00b6nelim g\u00c3\u00b6steriyor. Tam zamanl\u00c4\u00b1 i\u00c5\u009fe al\u00c4\u00b1m oran\u00c4\u00b1 ge\u00c3\u00a7ti\u00c4\u009fimiz y\u00c4\u00b1la k\u00c4\u00b1yasla %44\u00e2\u0080\u0099ten %34\u00e2\u0080\u0099e gerilerken, d\u00c4\u00b1\u00c5\u009f kaynakl\u00c4\u00b1 i\u00c5\u009f birlikleri ve yar\u00c4\u00b1 zamanl\u00c4\u00b1 i\u00c5\u009fe al\u00c4\u00b1m art\u00c4\u00b1\u00c5\u009f g\u00c3\u00b6steriyor. \u00c4\u00b0\u00c5\u009fe al\u00c4\u00b1m s\u00c3\u00bcrecindeki temel zorluk aday say\u00c4\u00b1s\u00c4\u00b1n\u00c4\u00b1n s\u00c4\u00b1n\u00c4\u00b1rl\u00c4\u00b1 olmas\u00c4\u00b1 de\u00c4\u009fil, rekabet\u00c3\u00a7ilik bask\u00c4\u00b1s\u00c4\u00b1. Bu kapsamda; \u00c3\u00bccretlendirme zorluklar\u00c4\u00b1 %41, aday beklentilerini kar\u00c5\u009f\u00c4\u00b1lama %30 ve b\u00c3\u00bcy\u00c3\u00bck \u00c3\u00b6l\u00c3\u00a7ekli \u00c5\u009firketlerle rekabet %25 seviyelerinde seyrederken, co\u00c4\u009frafi eri\u00c5\u009fim ve aday hacmi ise her biri %9 ile b\u00c3\u00b6lge ortalamas\u00c4\u00b1n\u00c4\u00b1n alt\u00c4\u00b1nda kal\u00c4\u00b1yor. Bu g\u00c3\u00b6r\u00c3\u00bcn\u00c3\u00bcm; ba\u00c5\u009far\u00c4\u00b1l\u00c4\u00b1 i\u00c5\u009fverenlerin farkl\u00c4\u00b1la\u00c5\u009fmas\u00c4\u00b1n\u00c4\u00b1n yaln\u00c4\u00b1zca i\u00c5\u009fe al\u00c4\u00b1m hacmi ile de\u00c4\u009fil, \u00c3\u00a7al\u00c4\u00b1\u00c5\u009fan de\u00c4\u009fer \u00c3\u00b6nerisi ve verimlilik odakl\u00c4\u00b1 yakla\u00c5\u009f\u00c4\u00b1mlarla m\u00c3\u00bcmk\u00c3\u00bcn olaca\u00c4\u009f\u00c4\u00b1na i\u00c5\u009faret ediyor.<\/p>\r\n

Mevcut risk profili \u00c5\u009firketlerin finansal dayan\u00c4\u00b1kl\u00c4\u00b1l\u00c4\u00b1klar\u00c4\u00b1n\u00c4\u00b1 zorluyor<\/b><\/p>\r\n

T\u00c3\u00bcrkiye\u00e2\u0080\u0099de artan maliyetler, zay\u00c4\u00b1flayan talep ve finansmana eri\u00c5\u009fim zorluklar\u00c4\u00b1, \u00c5\u009firketlerin finansal dayan\u00c4\u00b1kl\u00c4\u00b1l\u00c4\u00b1\u00c4\u009f\u00c4\u00b1 \u00c3\u00bczerinde e\u00c5\u009f zamanl\u00c4\u00b1 bask\u00c4\u00b1 olu\u00c5\u009fturuyor. Ara\u00c5\u009ft\u00c4\u00b1rma sonu\u00c3\u00a7lar\u00c4\u00b1na g\u00c3\u00b6re; en fazla riskler operasyonel maliyetler, enflasyon bask\u00c4\u00b1lar\u00c4\u00b1, d\u00c3\u00b6viz kuru dalgalanmalar\u00c4\u00b1 , krediye eri\u00c5\u009fim ve y\u00c3\u00bcksek faiz oranlar\u00c4\u00b1 olarak \u00c3\u00b6ne \u00c3\u00a7\u00c4\u00b1k\u00c4\u00b1yor. Ayr\u00c4\u00b1ca T\u00c3\u00bcrkiye\u00e2\u0080\u0099de maliyet unsurlar\u00c4\u00b1 geni\u00c5\u009f bir yelpazeye yay\u00c4\u00b1larak finansman, uyum ve risk transferi kalemlerini i\u00c3\u00a7eriyor.<\/p>\r\n

T\u00c3\u00bcrkiye\u00e2\u0080\u0099de giri\u00c5\u009fimciler birle\u00c5\u009fme ve sat\u00c4\u00b1n alma i\u00c5\u009flemlerine temkinli ancak f\u00c4\u00b1rsat odakl\u00c4\u00b1 yakla\u00c5\u009f\u00c4\u00b1yor. K\u00c4\u00b1smi sat\u00c4\u00b1\u00c5\u009f\u00c4\u00b1n \u00e2\u0080\u009cbiraz olas\u00c4\u00b1\u00e2\u0080\u009d oldu\u00c4\u009funu belirtenlerin oran\u00c4\u00b1 %43 ile \u00e2\u0080\u009c\u00c3\u00a7ok olas\u00c4\u00b1\u00e2\u0080\u009d diyenlerin (%7) belirgin \u00c5\u009fekilde \u00c3\u00bczerinde bulunuyor. Bu durum, bir\u00c3\u00a7ok giri\u00c5\u009fimcinin k\u00c4\u00b1sa vadeli bir i\u00c5\u009flem plan\u00c4\u00b1ndan ziyade ortaya \u00c3\u00a7\u00c4\u00b1kabilecek f\u00c4\u00b1rsatlar\u00c4\u00b1 de\u00c4\u009ferlendirmeye a\u00c3\u00a7\u00c4\u00b1k oldu\u00c4\u009funu g\u00c3\u00b6steriyor. Geleneksel \u00c3\u00a7\u00c4\u00b1k\u00c4\u00b1\u00c5\u009f alternatifleri ise \u00c3\u00a7e\u00c5\u009fitlenmi\u00c5\u009f olup; bir yat\u00c4\u00b1r\u00c4\u00b1m fonuna sat\u00c4\u00b1\u00c5\u009f oran\u00c4\u00b1 %30 ve halka arz oran\u00c4\u00b1 %18 seviyesinde seyrediyor..<\/p>\r\n

T\u00c3\u00bcrkiye aile i\u00c5\u009fletmelerinde halefiyet planlamalar\u00c4\u00b1nda olgunluk seviyesi art\u00c4\u00b1\u00c5\u009f g\u00c3\u00b6steriyor<\/b><\/p>\r\n

T\u00c3\u00bcrkiye\u00e2\u0080\u0099de halefiyet planlamas\u00c4\u00b1na ili\u00c5\u009fkin olgunluk art\u00c4\u00b1\u00c5\u009f e\u00c4\u009filimi g\u00c3\u00b6stermekle birlikte, \u00e2\u0080\u009chen\u00c3\u00bcz planlamaya ba\u00c5\u009flanmam\u00c4\u00b1\u00c5\u009f\u00e2\u0080\u009d segmentinin varl\u00c4\u00b1\u00c4\u009f\u00c4\u00b1 da dikkat \u00c3\u00a7ekiyor. Resm\u00c3\u00ae planlara sahip olanlar\u00c4\u00b1n oran\u00c4\u00b1 %15\u00e2\u0080\u0099ten %22\u00e2\u0080\u0099ye, bu konuda resmi olmayan g\u00c3\u00b6r\u00c3\u00bc\u00c5\u009fmeler y\u00c3\u00bcr\u00c3\u00bctenlerin oran\u00c4\u00b1 ise %15\u00e2\u0080\u0099ten %28\u00e2\u0080\u0099e art\u00c4\u00b1\u00c5\u009f g\u00c3\u00b6steriyor. Buna kar\u00c5\u009f\u00c4\u00b1n, konuyu hen\u00c3\u00bcz ele almam\u00c4\u00b1\u00c5\u009f olanlar\u00c4\u00b1n oran\u00c4\u00b1 %39 ile b\u00c3\u00b6lge ortalamas\u00c4\u00b1 olan %29\u00e2\u0080\u0099un \u00c3\u00bczerinde seyrediyor. Aile i\u00c5\u009fletmelerine ili\u00c5\u009fkin temel zorluklar ise a\u00c4\u009f\u00c4\u00b1rl\u00c4\u00b1kl\u00c4\u00b1 olarak i\u00c3\u00a7 dinamiklerden kaynaklan\u00c4\u00b1rken, servet y\u00c3\u00b6netimi yakla\u00c5\u009f\u00c4\u00b1m\u00c4\u00b1 \u00c3\u00a7e\u00c5\u009fitlendirme odakl\u00c4\u00b1 ilerliyor.<\/p>\r\n

EY T\u00c3\u00bcrkiye \u00c5\u009eirket Orta\u00c4\u009f\u00c4\u00b1, Giri\u00c5\u009fimci Kad\u00c4\u00b1n Liderler Program\u00c4\u00b1 ve EYnovation Start-up Program\u00c4\u00b1 Lideri M\u00c3\u00bcge Tan Belviso<\/b>, ara\u00c5\u009ft\u00c4\u00b1rmaya ili\u00c5\u009fkin yapt\u00c4\u00b1\u00c4\u009f\u00c4\u00b1 de\u00c4\u009ferlendirmede \u00c5\u009funlar\u00c4\u00b1 s\u00c3\u00b6yledi:<\/p>\r\n

\"EY Giri\u00c5\u009fimcilik Barometresi 2026 sonu\u00c3\u00a7lar\u00c4\u00b1na g\u00c3\u00b6re T\u00c3\u00bcrkiye\u00e2\u0080\u0099de giri\u00c5\u009fimcilik ekosistemine duyulan g\u00c3\u00bcvenin artmas\u00c4\u00b1 olduk\u00c3\u00a7a memnuniyet verici bir geli\u00c5\u009fme. Buna ek olarak, ara\u00c5\u009ft\u00c4\u00b1rmam\u00c4\u00b1z giri\u00c5\u009fimcilik ekosisteminin b\u00c3\u00bcy\u00c3\u00bcme, yat\u00c4\u00b1r\u00c4\u00b1m ve d\u00c3\u00b6n\u00c3\u00bc\u00c5\u009f\u00c3\u00bcm kararlar\u00c4\u00b1nda art\u00c4\u00b1k daha se\u00c3\u00a7ici hareket etti\u00c4\u009fini ortaya koyuyor. Ayr\u00c4\u00b1ca, yapay zek\u00c3\u00a2 ve veri analiti\u00c4\u009fi gibi teknolojilerin h\u00c4\u00b1zla yayg\u00c4\u00b1nla\u00c5\u009ft\u00c4\u00b1\u00c4\u009f\u00c4\u00b1 g\u00c3\u00b6r\u00c3\u00bcl\u00c3\u00bcrken, belirsizliklerin ve maliyetlerin b\u00c3\u00bcy\u00c3\u00bcme \u00c3\u00bczerindeki belirleyici etkisini korudu\u00c4\u009funa i\u00c5\u009faret ediliyor. <\/i><\/p>\r\n

Bununla birlikte ara\u00c5\u009ft\u00c4\u00b1rmam\u00c4\u00b1z giri\u00c5\u009fimcilik ekosisteminin geli\u00c5\u009fimi i\u00c3\u00a7in 5 temel \u00c3\u00b6ncelik \u00c3\u00b6nerilerini sunuyor; \u00e2\u0080\u009ckademeli b\u00c3\u00bcy\u00c3\u00bcme\u00e2\u0080\u009d, \u00e2\u0080\u009ck\u00c3\u00a2rl\u00c4\u00b1l\u00c4\u00b1k ve likiditenin korunmas\u00c4\u00b1\u00e2\u0080\u009d, \u00e2\u0080\u009cfinansal risk y\u00c3\u00b6netimi\u00e2\u0080\u009d, \u00e2\u0080\u009cm\u00c3\u00bc\u00c5\u009fteri de\u00c4\u009ferinin gelire d\u00c3\u00b6n\u00c3\u00bc\u00c5\u009ft\u00c3\u00bcr\u00c3\u00bclmesi\u00e2\u0080\u009d ve \u00e2\u0080\u009cesnek yetenek stratejilerinin geli\u00c5\u009ftirilmesi\u00e2\u0080\u009d. Bu alanlarda kaydedilecek ilerleme, giri\u00c5\u009fimcilerin yaln\u00c4\u00b1zca mevcut belirsizliklere kar\u00c5\u009f\u00c4\u00b1 daha dayan\u00c4\u00b1kl\u00c4\u00b1 olmalar\u00c4\u00b1n\u00c4\u00b1 de\u00c4\u009fil, ayn\u00c4\u00b1 zamanda yerel ve k\u00c3\u00bcresel pazarlarda rekabet g\u00c3\u00bc\u00c3\u00a7lerini art\u00c4\u00b1rmalar\u00c4\u00b1n\u00c4\u00b1 da sa\u00c4\u009flayacakt\u00c4\u00b1r.<\/i><\/p>\r\n

EY T\u00c3\u00bcrkiye \u00c5\u009eirket Orta\u00c4\u009f\u00c4\u00b1 ve Giri\u00c5\u009fimci Kad\u00c4\u00b1n Liderler Program\u00c4\u00b1 Lideri Ferzan \u00c3\u009clgen <\/b>ise \u00c5\u009fu a\u00c3\u00a7\u00c4\u00b1klamalarda bulundu:<\/p>\r\n

\u00e2\u0080\u009cAra\u00c5\u009ft\u00c4\u00b1rma sonu\u00c3\u00a7lar\u00c4\u00b1, T\u00c3\u00bcrkiye giri\u00c5\u009fimcilik ekosisteminin teknoloji ve yapay zek\u00c3\u00a2 alanlar\u00c4\u00b1ndaki oda\u00c4\u009f\u00c4\u00b1yla kat\u00c4\u00b1l\u00c4\u00b1mc\u00c4\u00b1 \u00c3\u00bclkeler ortalamas\u00c4\u00b1n\u00c4\u00b1n \u00c3\u00bczerinde bir seviyede seyretmesi dikkat \u00c3\u00a7ekiyor. Bulgular, g\u00c3\u00bcn\u00c3\u00bcm\u00c3\u00bcz ko\u00c5\u009fullar\u00c4\u00b1nda ba\u00c5\u009far\u00c4\u00b1n\u00c4\u00b1n yaln\u00c4\u00b1zca yeni f\u00c4\u00b1rsatlar\u00c4\u00b1 de\u00c4\u009ferlendirmekten de\u00c4\u009fil; inovasyon kapasitesini g\u00c3\u00bc\u00c3\u00a7lendirmekten, kaynaklar\u00c4\u00b1 etkin y\u00c3\u00b6netmekten, yetenek stratejisini do\u00c4\u009fru belirlemekten ve s\u00c3\u00bcrd\u00c3\u00bcr\u00c3\u00bclebilir de\u00c4\u009fer sunmaktan ge\u00c3\u00a7ti\u00c4\u009fini g\u00c3\u00b6steriyor. Bu do\u00c4\u009frultuda gelece\u00c4\u009fin ba\u00c5\u009far\u00c4\u00b1l\u00c4\u00b1 giri\u00c5\u009fimleri, de\u00c4\u009fi\u00c5\u009fime h\u00c4\u00b1zla adapte olabilen, do\u00c4\u009fru yetenek stratejilerini benimseyen, yetene\u00c4\u009fi merkeze koyarak teknolojiyi ve yapay zekay\u00c4\u00b1 s\u00c3\u00bcre\u00c3\u00a7lerine entegre edebilen giri\u00c5\u009fimciler olacak.\u00e2\u0080\u009d<\/i><\/p>\r\n

Raporun tamam\u00c4\u00b1na EY internet sitesi<\/b> \u00c3\u00bczerinden ula\u00c5\u009f\u00c4\u00b1labilir.<\/p>\r\n

EY Hakk\u00c4\u00b1nda<\/b><\/p>\r\n

D\u00c3\u00bcnya \u00c3\u00a7ap\u00c4\u00b1nda 150\u00e2\u0080\u0099den fazla \u00c3\u00bclkede dan\u00c4\u00b1\u00c5\u009fmanl\u00c4\u00b1k, denetim, g\u00c3\u00bcvence, kurumsal finansman, strateji ve vergi alanlar\u00c4\u00b1nda \u00c3\u00a7\u00c3\u00b6z\u00c3\u00bcmler sunan EY (Ernst & Young), sundu\u00c4\u009fu hizmet kalitesiyle finansal piyasalarda ve d\u00c3\u00bcnya genelinde faaliyet g\u00c3\u00b6sterdi\u00c4\u009fi t\u00c3\u00bcm ekonomilerde g\u00c3\u00bcven olu\u00c5\u009fturulmas\u00c4\u00b1na katk\u00c4\u00b1 sa\u00c4\u009fl\u00c4\u00b1yor. Profesyonel ekipleri, uzun y\u00c4\u00b1llara dayanan deneyimi, sahip oldu\u00c4\u009fu teknoloji, veri ve altyap\u00c4\u00b1 sayesinde \u00c5\u009firketlerin geli\u00c5\u009fmesine ve d\u00c3\u00b6n\u00c3\u00bc\u00c5\u009fmesine destek oluyor.<\/p>\r\n

\u00c5\u009eirketler, \u00c3\u00a7al\u00c4\u00b1\u00c5\u009fanlar ve toplum i\u00c3\u00a7in uzun vadeli de\u00c4\u009fer yaratmay\u00c4\u00b1 ama\u00c3\u00a7layan EY, ayn\u00c4\u00b1 zamanda daha iyi bir \u00c3\u00a7al\u00c4\u00b1\u00c5\u009fma d\u00c3\u00bcnyas\u00c4\u00b1 olu\u00c5\u009fturmay\u00c4\u00b1 hedefliyor. Ba\u00c4\u009f\u00c4\u00b1ms\u00c4\u00b1z denetim, g\u00c3\u00bcvence, dan\u00c4\u00b1\u00c5\u009fmanl\u00c4\u00b1k, hukuk, kurumsal finansman, strateji, teknoloji ve vergi hizmetlerinin yan\u00c4\u00b1 s\u00c4\u00b1ra bir\u00c3\u00a7ok sekt\u00c3\u00b6rde i\u00c5\u009f d\u00c3\u00bcnyas\u00c4\u00b1n\u00c4\u00b1n kar\u00c5\u009f\u00c4\u00b1la\u00c5\u009ft\u00c4\u00b1\u00c4\u009f\u00c4\u00b1 finansal ve operasyonel verimsizliklere kar\u00c5\u009f\u00c4\u00b1 yeni \u00c3\u00a7\u00c3\u00b6z\u00c3\u00bcmler ve d\u00c3\u00b6n\u00c3\u00bc\u00c5\u009f\u00c3\u00bcm yollar\u00c4\u00b1 bulmak ad\u00c4\u00b1na en do\u00c4\u009fru sorular\u00c4\u00b1 sorarak en do\u00c4\u009fru cevaplar\u00c4\u00b1 ar\u00c4\u00b1yor.<\/p>\r\n

EY ad\u00c4\u00b1 k\u00c3\u00bcresel bir organizasyonu temsil eder ve Ernst&Young Global Limited\u00e2\u0080\u0099in, her biri ayr\u00c4\u00b1 birer t\u00c3\u00bczel ki\u00c5\u009fili\u00c4\u009fe sahip olan bir veya daha fazla \u00c3\u00bcye firmas\u00c4\u00b1n\u00c4\u00b1 temsil edebilir. S\u00c4\u00b1n\u00c4\u00b1rl\u00c4\u00b1 sorumlu bir Birle\u00c5\u009fik Krall\u00c4\u00b1k \u00c5\u009firketi olan Ernst&Young Global Limited m\u00c3\u00bc\u00c5\u009fteri hizmeti sunmamaktad\u00c4\u00b1r.<\/p>\r\n

Daha fazla bilgi i\u00c3\u00a7in: ey.com<\/u><\/a><\/p>\r\n

<\/p>\r\n

Foto\u00c4\u009fraflar\u00c4\u00b1 indirmek i\u00c3\u00a7in l\u00c3\u00bctfen \u00c3\u00bczerlerine t\u00c4\u00b1klay\u00c4\u00b1n\u00c4\u00b1z!.<\/span><\/em><\/p>\r\n \r\n \r\n \r\n
\r\n

<\/a><\/p><\/td>\r\n

\r\n

<\/a><\/p><\/td>\r\n <\/tr>\r\n <\/tbody>\r\n <\/table>
Ekleri indirmek i\u00c3\u00a7in l\u00c3\u00bctfen \u00c3\u00bczerlerine t\u00c4\u00b1klay\u00c4\u00b1n\u00c4\u00b1z\u00e2\u0080\u00a6<\/span><\/em>\r\n \r\n \r\n \r\n \r\n \r\n
\r\n

Ek-1 EY Giri\u00c5\u009fimcilik Barometresi 2026 BB 130826 (Clean)<\/a><\/p><\/td>\r\n <\/tr>\r\n <\/tbody>\r\n <\/table>
B\u00c3\u009cT\u00c3\u009cN DOSYALARI VE RES\u00c4\u00b0MLER\u00c4\u00b0 \u00c4\u00b0ND\u00c4\u00b0RMEK \u00c4\u00b0\u00c3\u0087\u00c4\u00b0N TIKLAYINIZ<\/span><\/b><\/span><\/a>\r\n

<\/td>\r\n <\/tr>\r\n
\r\n

Esin Kuzulo\u00c4\u009flu Demir
\r\n Media Group Coordinator
\r\n Salt \u00c4\u00b0leti\u00c5\u009fim<\/span><\/p><\/td>\r\n

\r\n

Tel: 0212 217 4748
\r\n Cep: 0533 020 05 95
\r\n E-posta: esin.demir@saltiletisimgrup.com<\/a><\/span><\/p><\/td>\r\n <\/tr>\r\n

\r\n
\r\n

E-postan\u00c4\u00b1n i\u00c3\u00a7erdi\u00c4\u009fi t\u00c3\u00bcm metinler, bilgiler, g\u00c3\u00b6rseller ve dosyalar e-postay\u00c4\u00b1 g\u00c3\u00b6nderen firman\u00c4\u00b1n sorumlu\u00c4\u009fundad\u00c4\u00b1r. Bu e-posta bulten@mercek.net adresinize Salt \u00c4\u00b0leti\u00c5\u009fim<\/strong> taraf\u00c4\u00b1ndan olu\u00c5\u009fturulan \u00c3\u00bcye veritaban\u00c4\u00b1nda e-posta adresinizle kay\u00c4\u00b1tl\u00c4\u00b1 oldu\u00c4\u009funuz i\u00c3\u00a7in g\u00c3\u00b6nderilmi\u00c5\u009ftir.Bu e-postay\u00c4\u00b1 almak istemiyorsan\u00c4\u00b1z l\u00c3\u00bctfen t\u00c4\u00b1klay\u00c4\u00b1n<\/a>.<\/span><\/p><\/td>\r\n <\/tr>\r\n <\/tbody>\r\n <\/table>\r\n

<\/div>\r\n ","_ecomap_skills_applied":"[\"bulletin-editorial-tr\",\"company-about-notes-tr\",\"de-hype-tr\",\"dedupe-footer\",\"editor-notes-summary\",\"light-proofread\",\"rewrite-title\",\"structure-extract\"]","_ecomap_language":"tr","_ecomap_source":"email","_ecomap_topics":"[\"technology\",\"market_expansion\",\"financial_results\"]","_ecomap_mentioned_people":"[{\"name\":\"M\\u00fcge Tan Belviso\",\"role\":\"EY T\\u00fcrkiye \\u015eirket Orta\\u011f\\u0131, Giri\\u015fimci Kad\\u0131n Liderler Program\\u0131 ve EYnovation Start-up Program\\u0131 Lideri\",\"quote\":true},{\"name\":\"Ferzan \\u00dclgen\",\"role\":\"EY T\\u00fcrkiye \\u015eirket Orta\\u011f\\u0131 ve Giri\\u015fimci Kad\\u0131n Liderler Program\\u0131 Lideri\",\"quote\":true}]","_aeroflow_canonical_url":"","footnotes":""},"categories":[1],"tags":[],"content_type":[3],"class_list":["post-995","post","type-post","status-publish","format-standard","hentry","category-press-release","content_type-bulletin"],"_links":{"self":[{"href":"https:\/\/fintech.mercek.net\/news\/wp-json\/wp\/v2\/posts\/995","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/fintech.mercek.net\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/fintech.mercek.net\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/fintech.mercek.net\/news\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/fintech.mercek.net\/news\/wp-json\/wp\/v2\/comments?post=995"}],"version-history":[{"count":1,"href":"https:\/\/fintech.mercek.net\/news\/wp-json\/wp\/v2\/posts\/995\/revisions"}],"predecessor-version":[{"id":996,"href":"https:\/\/fintech.mercek.net\/news\/wp-json\/wp\/v2\/posts\/995\/revisions\/996"}],"wp:attachment":[{"href":"https:\/\/fintech.mercek.net\/news\/wp-json\/wp\/v2\/media?parent=995"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fintech.mercek.net\/news\/wp-json\/wp\/v2\/categories?post=995"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fintech.mercek.net\/news\/wp-json\/wp\/v2\/tags?post=995"},{"taxonomy":"content_type","embeddable":true,"href":"https:\/\/fintech.mercek.net\/news\/wp-json\/wp\/v2\/content_type?post=995"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}