{"id":983,"date":"2026-08-15T12:45:33","date_gmt":"2026-08-15T09:45:33","guid":{"rendered":"https:\/\/fintech.mercek.net\/news\/?p=983"},"modified":"2026-08-17T12:43:50","modified_gmt":"2026-08-17T09:43:50","slug":"binance-research-z-kusaginin-yedi-aylik-islem-hacmi-yaklasik-80-milyar-dolara-ulasti","status":"publish","type":"post","link":"https:\/\/fintech.mercek.net\/news\/2026\/08\/15\/binance-research-z-kusaginin-yedi-aylik-islem-hacmi-yaklasik-80-milyar-dolara-ulasti\/","title":{"rendered":"Binance Research: Z Ku\u015fa\u011f\u0131n\u0131n Yedi Ayl\u0131k \u0130\u015flem Hacmi Yakla\u015f\u0131k 80 Milyar Dolara Ula\u015ft\u0131"},"content":{"rendered":"

Binance Research\u2019\u00fcn yeni raporuna g\u00f6re, Z ku\u015fa\u011f\u0131n\u0131n geleneksel finansla ba\u011flant\u0131l\u0131 \u00fcr\u00fcnlere yeni kat\u0131lan kullan\u0131c\u0131lar i\u00e7indeki pay\u0131 Ocak 2026\u2019da y\u00fczde 41 iken Temmuz 2026\u2019da y\u00fczde 47\u2019ye y\u00fckseldi. Ayn\u0131 d\u00f6nemde yakla\u015f\u0131k 80 milyar dolarl\u0131k i\u015flem hacmi olu\u015fturan gen\u00e7 yat\u0131r\u0131mc\u0131lar, genel kullan\u0131c\u0131 kitlesine g\u00f6re daha seyrek i\u015flem yap\u0131yor ve kald\u0131ra\u00e7l\u0131 \u00fcr\u00fcnlere daha s\u0131n\u0131rl\u0131 ilgi g\u00f6steriyor.<\/strong><\/h2>\n

Binance Research<\/strong> taraf\u0131ndan yay\u0131mlanan yeni rapor, Z ku\u015fa\u011f\u0131n\u0131n k\u00fcresel yat\u0131r\u0131m piyasalar\u0131ndaki a\u011f\u0131rl\u0131\u011f\u0131n\u0131n h\u0131zla artt\u0131\u011f\u0131n\u0131 ortaya koydu. Rapora g\u00f6re Z ku\u015fa\u011f\u0131, Ocak-Temmuz 2026 d\u00f6neminde geleneksel finansla ba\u011flant\u0131l\u0131 \u00fcr\u00fcnlerde yakla\u015f\u0131k 80 milyar dolarl\u0131k i\u015flem hacmine katk\u0131da bulundu. Bu ku\u015fa\u011f\u0131n s\u00f6z konusu \u00fcr\u00fcnlere yeni kat\u0131lan kullan\u0131c\u0131lar i\u00e7indeki pay\u0131 da ayn\u0131 d\u00f6nemde y\u00fczde 41\u2019den y\u00fczde 47\u2019ye \u00e7\u0131kt\u0131.<\/p>\n

Z ku\u015fa\u011f\u0131 halen do\u011frudan hisse senedi ve tokenize hisse senedi \u00fcr\u00fcn\u00fc kullan\u0131c\u0131lar\u0131n\u0131n y\u00fczde 44\u2019\u00fcn\u00fc, geleneksel finans varl\u0131klar\u0131na dayal\u0131 s\u00fcrekli vadeli i\u015flem \u00fcr\u00fcn\u00fc kullan\u0131c\u0131lar\u0131n\u0131n ise y\u00fczde 45\u2019ini olu\u015fturuyor. Her \u00fc\u00e7 \u00fcr\u00fcn grubunu da kullanan yat\u0131r\u0131mc\u0131lar aras\u0131nda Z ku\u015fa\u011f\u0131n\u0131n pay\u0131 y\u00fczde 48\u2019e ula\u015f\u0131yor.<\/p>\n

Y\u00fcksek b\u00fcy\u00fcmeye ra\u011fmen daha seyrek i\u015flem yap\u0131yorlar<\/strong><\/h3>\n

Rapor, gen\u00e7 yat\u0131r\u0131mc\u0131lar\u0131n y\u00fcksek riskli ve spek\u00fclatif i\u015flemlere daha fazla y\u00f6neldi\u011fi y\u00f6n\u00fcndeki yayg\u0131n alg\u0131y\u0131 desteklemiyor. Z ku\u015fa\u011f\u0131, y\u00fczde 5,9 ile kald\u0131ra\u00e7l\u0131 ETF i\u015flem hacminde b\u00fct\u00fcn ku\u015faklar aras\u0131ndaki en d\u00fc\u015f\u00fck paya sahip bulunuyor.<\/p>\n

Raporda \u201cyeni nesil yat\u0131r\u0131mc\u0131lar\u201d olarak tan\u0131mlanan kullan\u0131c\u0131lar g\u00fcnde ortalama 2,6 i\u015flem ger\u00e7ekle\u015ftiriyor. Genel kullan\u0131c\u0131 kitlesinde ise bu ortalama 3,0 seviyesinde. Bu veriler, Z ku\u015fa\u011f\u0131ndaki b\u00fcy\u00fcmenin daha s\u0131k veya daha y\u00fcksek riskli i\u015flem yapma e\u011filiminden kaynaklanmad\u0131\u011f\u0131n\u0131 g\u00f6steriyor.<\/p>\n

Y\u00fczde 77\u2019si yat\u0131r\u0131m \u00f6ncesinde finans e\u011fitimi al\u0131yor<\/strong><\/h3>\n

Raporda incelenen Z ku\u015fa\u011f\u0131 yat\u0131r\u0131mc\u0131lar\u0131n\u0131n y\u00fczde 77\u2019si, yat\u0131r\u0131m yapmaya ba\u015flamadan \u00f6nce bir t\u00fcr \u00f6rg\u00fcn veya yap\u0131land\u0131r\u0131lm\u0131\u015f finans e\u011fitimi ald\u0131\u011f\u0131n\u0131 belirtiyor.<\/p>\n

Z ku\u015fa\u011f\u0131nda \u00fcniversite y\u0131llar\u0131nda veya erken yeti\u015fkinlik d\u00f6neminde yat\u0131r\u0131m yapmaya ba\u015flayanlar\u0131n oran\u0131 y\u00fczde 30\u2019a ula\u015f\u0131yor. Y ku\u015fa\u011f\u0131nda ayn\u0131 ya\u015fam evresinde yat\u0131r\u0131ma ba\u015flayanlar\u0131n oran\u0131 ise y\u00fczde 15\u2019te kal\u0131yor. Buna g\u00f6re Z ku\u015fa\u011f\u0131nda erken d\u00f6nemde yat\u0131r\u0131ma ba\u015flayanlar\u0131n oran\u0131, bir \u00f6nceki ku\u015fa\u011f\u0131n iki kat\u0131na \u00e7\u0131k\u0131yor.<\/p>\n

\u0130lk tercihler yapay zek\u00e2 ve teknoloji \u015firketleri<\/strong><\/h3>\n

Gen\u00e7 yat\u0131r\u0131mc\u0131lar\u0131n ilk i\u015flemlerinde daha yerle\u015fik k\u00fcresel varl\u0131klara y\u00f6neldi\u011fi g\u00f6r\u00fcl\u00fcyor. NVIDIA<\/strong>, Micron<\/strong>, Tesla<\/strong> ve Apple<\/strong> hisseleri ile Nasdaq-100 ETF\u2019si<\/strong>, Z ku\u015fa\u011f\u0131n\u0131n ilk tercihlerinde \u00f6ne \u00e7\u0131k\u0131yor. Bu tercihler, gen\u00e7 yat\u0131r\u0131mc\u0131lar\u0131n yapay zek\u00e2, yar\u0131 iletkenler ve k\u00fcresel teknoloji gibi uzun vadeli temalara ilgi g\u00f6sterdi\u011fine i\u015faret ediyor.<\/p>\n

K\u00fcresel piyasalara eri\u015fim geli\u015fmekte olan \u00fclkelerden b\u00fcy\u00fcyor<\/strong><\/h3>\n

Raporda incelenen geleneksel finans ba\u011flant\u0131l\u0131 \u00fcr\u00fcn kullan\u0131c\u0131lar\u0131n\u0131n t\u00fcm ku\u015faklar genelinde y\u00fczde 90\u2019dan fazlas\u0131 geli\u015fmekte olan piyasalarda bulunuyor. Z ku\u015fa\u011f\u0131 yat\u0131r\u0131mc\u0131lar\u0131 aras\u0131nda bu oran y\u00fczde 95\u2019e y\u00fckseliyor.<\/p>\n

Ara\u015ft\u0131rma ayr\u0131ca gen\u00e7, geli\u015fmekte olan bir piyasada ya\u015fayan, 2.000 dolar\u0131n alt\u0131nda hisse senedi varl\u0131\u011f\u0131 bulunan ve ABD hisse senedi piyasalar\u0131na ilk kez eri\u015fen belirgin bir kullan\u0131c\u0131 grubuna dikkat \u00e7ekiyor. Do\u011frudan hisse senedi \u00fcr\u00fcn\u00fc kullan\u0131c\u0131lar\u0131n\u0131n y\u00fczde 13\u2019\u00fc bu profilin b\u00fct\u00fcn \u00f6zelliklerini ta\u015f\u0131yor.<\/p>\n

Bulgular, k\u00fcresel piyasalara eri\u015fimin geli\u015fmekte olan ekonomilerdeki gen\u00e7 yat\u0131r\u0131mc\u0131lar arac\u0131l\u0131\u011f\u0131yla geni\u015fledi\u011fini g\u00f6steriyor. Z ku\u015fa\u011f\u0131 bu piyasalara \u00f6nceki ku\u015faklardan daha erken girerken, finans e\u011fitimi, i\u015flem s\u0131kl\u0131\u011f\u0131 ve risk tercihlerinde daha yap\u0131land\u0131r\u0131lm\u0131\u015f bir yat\u0131r\u0131mc\u0131 profili ortaya koyuyor.<\/p>\n","protected":false},"excerpt":{"rendered":"

Binance Research\u2019\u00fcn yeni raporuna g\u00f6re, Z ku\u015fa\u011f\u0131n\u0131n geleneksel finansla ba\u011flant\u0131l\u0131 \u00fcr\u00fcnlere yeni kat\u0131lan kullan\u0131c\u0131lar i\u00e7indeki pay\u0131 Ocak 2026\u2019da y\u00fczde 41 iken Temmuz 2026\u2019da y\u00fczde 47\u2019ye y\u00fckseldi. Ayn\u0131 d\u00f6nemde yakla\u015f\u0131k 80 milyar dolarl\u0131k i\u015flem hacmi olu\u015fturan gen\u00e7 yat\u0131r\u0131mc\u0131lar, genel kullan\u0131c\u0131 kitlesine g\u00f6re daha seyrek i\u015flem yap\u0131yor ve kald\u0131ra\u00e7l\u0131 \u00fcr\u00fcnlere daha s\u0131n\u0131rl\u0131 ilgi g\u00f6steriyor.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_ecomap_primary_org_id":130,"_ecomap_primary_org_name":"Binance TR","_ecomap_mentioned_org_ids":"[]","_ecomap_related_org_ids":"","_ecomap_match_confidence":0.95,"_ecomap_email_message_id":"1a004c6d517a178e","_ecomap_email_from":"pressrelease@faselis.com","_ecomap_editor_notes":"E-posta HTML'i temizlendi, footer ve abonelik ba\u011flant\u0131lar\u0131 kald\u0131r\u0131ld\u0131. Ba\u015fl\u0131k ve alt ba\u015fl\u0131k d\u00fczenlendi. G\u00f6vdeye h2 ve h3 ba\u015fl\u0131klar eklendi. \u015eirket profili b\u00f6l\u00fcm\u00fc bulunmad\u0131\u011f\u0131 i\u00e7in \u00e7\u0131kar\u0131lmad\u0131. Metin hafif d\u00fczeltmelerle yay\u0131na haz\u0131rland\u0131.","_ecomap_original_body":"

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\u00a0<\/span><\/strong><\/p>

Binance Research: Z Ku\u015fa\u011f\u0131n\u0131n Yedi Ayl\u0131k \u0130\u015flem Hacmi Yakla\u015f\u0131k 80 Milyar Dolara Ula\u015ft\u0131<\/span><\/strong><\/p>

\u00a0<\/span><\/p>

Binance Research\u2019\u00fcn yeni raporuna g\u00f6re, Z ku\u015fa\u011f\u0131n\u0131n geleneksel finansla ba\u011flant\u0131l\u0131 \u00fcr\u00fcnlere yeni kat\u0131lan kullan\u0131c\u0131lar i\u00e7indeki pay\u0131 Ocak 2026\u2019da y\u00fczde 41 iken Temmuz 2026\u2019da y\u00fczde 47\u2019ye y\u00fckseldi. Ayn\u0131 d\u00f6nemde yakla\u015f\u0131k 80 milyar dolarl\u0131k i\u015flem hacmi olu\u015fturan gen\u00e7 yat\u0131r\u0131mc\u0131lar, genel kullan\u0131c\u0131 kitlesine g\u00f6re daha seyrek i\u015flem yap\u0131yor ve kald\u0131ra\u00e7l\u0131 \u00fcr\u00fcnlere daha s\u0131n\u0131rl\u0131 ilgi g\u00f6steriyor.<\/span><\/em><\/a><\/p>

\u00a0<\/span><\/p>

Binance Research taraf\u0131ndan yay\u0131mlanan yeni rapor, Z ku\u015fa\u011f\u0131n\u0131n k\u00fcresel yat\u0131r\u0131m piyasalar\u0131ndaki a\u011f\u0131rl\u0131\u011f\u0131n\u0131n h\u0131zla artt\u0131\u011f\u0131n\u0131 ortaya koydu. Rapora g<\/span>\u00f6<\/span>re Z ku<\/span>\u015fa\u011f\u0131, Ocak-Temmuz 2026 d<\/span>\u00f6<\/span>neminde geleneksel finansla ba\u011flant\u0131l\u0131 \u00fcr\u00fcnlerde yakla\u015f\u0131k 80 milyar dolarl\u0131k i\u015flem hacmine katk\u0131da bulundu. Bu ku\u015fa\u011f\u0131n s<\/span>\u00f6<\/span>z konusu \u00fcr\u00fcnlere yeni kat\u0131lan kullan\u0131c\u0131lar i\u00e7indeki pay\u0131 da ayn\u0131 d<\/span>\u00f6<\/span>nemde y\u00fczde 41<\/span>\u2019<\/span>den y\u00fczde 47<\/span>\u2019<\/span>ye \u00e7\u0131kt\u0131.<\/span><\/p>

Z ku<\/span>\u015fa\u011f\u0131\u00a0<\/span>halen do<\/span>\u011frudan hisse senedi ve tokenize hisse senedi \u00fcr\u00fcn\u00fc kullan\u0131c\u0131lar\u0131n\u0131n y\u00fczde 44\u2019\u00fcn\u00fc, geleneksel finans varl\u0131klar\u0131na dayal\u0131 s\u00fcrekli vadeli i\u015flem \u00fcr\u00fcn\u00fc kullan\u0131c\u0131lar\u0131n\u0131n ise y\u00fczde 45<\/span>\u2019<\/span>ini olu\u015fturuyor. Her \u00fc\u00e7 \u00fcr\u00fcn grubunu da kullanan yat\u0131r\u0131mc\u0131lar aras\u0131nda Z ku\u015fa\u011f\u0131n\u0131<\/span>n pay<\/span>\u0131 y\u00fczde 48<\/span>\u2019<\/span>e ula\u015f\u0131yor.<\/span><\/p>

\u00a0<\/span><\/p>

Y<\/span><\/strong>\u00fcksek b\u00fcy\u00fcmeye ra\u011fmen daha seyrek i\u015flem yap\u0131yorlar<\/span><\/strong><\/p>

Rapor, gen\u00e7 yat\u0131r\u0131mc\u0131lar\u0131n y\u00fcksek riskli ve spek\u00fclatif i\u015flemlere daha fazla y<\/span>\u00f6<\/span>neldi\u011fi y<\/span>\u00f6<\/span>n\u00fcndeki yayg\u0131<\/span>n alg<\/span>\u0131y\u0131 desteklemiyor. Z ku\u015fa\u011f\u0131<\/span>, y<\/span>\u00fczde 5,9 ile kald\u0131ra\u00e7l\u0131\u00a0<\/span>ETF i<\/span>\u015flem hacminde b\u00fct\u00fcn ku\u015faklar aras\u0131ndaki en d\u00fc\u015f\u00fck paya sahip bulunuyor.<\/span><\/p>

Raporda\u00a0<\/span>\u201c<\/span>yeni nesil yat\u0131r\u0131mc\u0131lar\u201d olarak tan\u0131mlanan kullan\u0131c\u0131lar g\u00fcnde ortalama 2,6 i\u015flem ger\u00e7ekle\u015ftiriyor. Genel kullan\u0131c\u0131 kitlesinde ise bu ortalama 3,0 seviyesinde. Bu veriler, Z ku\u015fa\u011f\u0131ndaki b\u00fcy\u00fcmenin daha s\u0131k veya daha y\u00fcksek riskli i\u015flem yapma e\u011filiminden kaynaklanmad\u0131\u011f\u0131n\u0131 g<\/span>\u00f6<\/span>steriyor.<\/span><\/p>

\u00a0<\/span><\/p>

Y<\/span><\/strong>\u00fczde 77<\/span><\/strong>\u2019<\/span><\/strong>si yat\u0131r\u0131m\u00a0<\/span><\/strong>\u00f6<\/span><\/strong>ncesinde finans e\u011fitimi al\u0131yor<\/span><\/strong><\/p>

Raporda incelenen Z ku\u015fa\u011f\u0131 yat\u0131r\u0131mc\u0131lar\u0131n\u0131n y\u00fczde 77<\/span>\u2019<\/span>si, yat\u0131r\u0131m yapmaya ba\u015flamadan\u00a0<\/span>\u00f6<\/span>nce bir t\u00fcr\u00a0<\/span>\u00f6<\/span>rg\u00fcn veya yap\u0131land\u0131r\u0131lm\u0131\u015f finans e\u011fitimi ald\u0131\u011f\u0131n\u0131 belirtiyor.<\/span><\/p>

Z ku<\/span>\u015fa\u011f\u0131nda \u00fcniversite y\u0131llar\u0131nda veya erken yeti\u015fkinlik d<\/span>\u00f6<\/span>neminde yat\u0131r\u0131m yapmaya ba\u015flayanlar\u0131n oran\u0131 y\u00fczde 30<\/span>\u2019<\/span>a ula\u015f\u0131yor. Y ku\u015fa\u011f\u0131nda ayn\u0131 ya\u015fam evresinde yat\u0131r\u0131ma ba\u015flayanlar\u0131n oran\u0131 ise y\u00fczde 15<\/span>\u2019<\/span>te kal\u0131yor. Buna g<\/span>\u00f6<\/span>re Z ku<\/span>\u015fa\u011f\u0131nda erken d<\/span>\u00f6<\/span>nemde yat\u0131r\u0131ma ba\u015flayanlar\u0131n oran\u0131, bir\u00a0<\/span>\u00f6<\/span>nceki ku\u015fa\u011f\u0131n iki kat\u0131na \u00e7\u0131k\u0131yor.<\/span><\/p>

\u00a0<\/span><\/p>

\u0130lk tercihler yapay zek\u00e2 ve teknoloji \u015firketleri<\/span><\/strong><\/p>

Gen<\/span>\u00e7 yat\u0131r\u0131mc\u0131lar\u0131n ilk i\u015flemlerinde daha yerle\u015fik k\u00fcresel varl\u0131klara y<\/span>\u00f6<\/span>neldi\u011f<\/span>i g<\/span>\u00f6<\/span>r\u00fcl\u00fcyor. NVIDIA, Micron, Tesla ve Apple hisseleri ile Nasdaq-100 ETF<\/span>\u2019<\/span>si, Z ku\u015fa\u011f\u0131n\u0131n ilk tercihlerinde\u00a0<\/span>\u00f6<\/span>ne \u00e7\u0131k\u0131yor. Bu tercihler, gen\u00e7 yat\u0131r\u0131mc\u0131lar\u0131n yapay zek\u00e2, yar\u0131 iletkenler ve k\u00fcresel teknoloji gibi uzun vadeli temalara ilgi g<\/span>\u00f6<\/span>sterdi\u011fine i\u015faret ediyor.<\/span><\/p>

\u00a0<\/span><\/p>

K\u00fcresel piyasalara eri\u015fim geli\u015fmekte olan \u00fclkelerden b\u00fcy\u00fcyor<\/span><\/strong><\/p>

Raporda incelenen geleneksel finans ba\u011flant\u0131l\u0131 \u00fcr\u00fcn kullan\u0131c\u0131lar\u0131n\u0131n t\u00fcm ku\u015faklar genelinde y\u00fczde 90<\/span>\u2019<\/span>dan fazlas\u0131\u00a0<\/span>geli<\/span>\u015fmekte olan piyasalarda bulunuyor. Z ku\u015fa\u011f\u0131 yat\u0131r\u0131mc\u0131lar\u0131 aras\u0131nda bu oran y\u00fczde 95<\/span>\u2019<\/span>e y\u00fckseliyor.<\/span><\/p>

Ara\u015ft\u0131rma ayr\u0131ca gen\u00e7, geli\u015fmekte olan bir piyasada ya\u015fayan, 2.000 dolar\u0131<\/span>n alt<\/span>\u0131nda hisse senedi varl\u0131\u011f\u0131 bulunan ve ABD hisse senedi piyasalar\u0131na ilk kez eri\u015fen belirgin bir kullan\u0131c\u0131 grubuna dikkat \u00e7ekiyor. Do\u011frudan hisse senedi \u00fcr\u00fcn\u00fc kullan\u0131c\u0131lar\u0131n\u0131n y\u00fczde 13\u2019\u00fc bu profilin b\u00fct\u00fcn\u00a0<\/span>\u00f6<\/span>zelliklerini ta\u015f\u0131yor.<\/span><\/p>

Bulgular, k\u00fcresel piyasalara eri\u015fimin geli\u015fmekte olan ekonomilerdeki gen\u00e7 yat\u0131r\u0131mc\u0131lar arac\u0131l\u0131\u011f\u0131yla geni\u015fledi\u011fini g<\/span>\u00f6<\/span>steriyor. Z ku\u015fa\u011f\u0131 bu piyasalara\u00a0<\/span>\u00f6<\/span>nceki ku\u015faklardan daha erken girerken, finans e\u011fitimi, i\u015f<\/span>lem s<\/span>\u0131kl\u0131\u011f\u0131 ve risk tercihlerinde daha yap\u0131land\u0131r\u0131lm\u0131\u015f bir yat\u0131r\u0131mc\u0131 profili ortaya koyuyor.<\/span><\/p><\/td><\/tr><\/table><\/td><\/tr>

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Ek Dosyalar<\/h2><\/td><\/tr>

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