{"id":826,"date":"2026-08-04T10:40:47","date_gmt":"2026-08-04T07:40:47","guid":{"rendered":"https:\/\/fintech.mercek.net\/news\/?p=826"},"modified":"2026-08-04T11:44:28","modified_gmt":"2026-08-04T08:44:28","slug":"mastercard-yapay-zekada-gercek-deger-operasyonel-mukemmellik-ile-yaratiliyor","status":"publish","type":"post","link":"https:\/\/fintech.mercek.net\/news\/2026\/08\/04\/mastercard-yapay-zekada-gercek-deger-operasyonel-mukemmellik-ile-yaratiliyor\/","title":{"rendered":"Mastercard: Yapay Zek\u00e2da Ger\u00e7ek De\u011fer, Operasyonel M\u00fckemmellik ile Yarat\u0131l\u0131yor"},"content":{"rendered":"

Mastercard Yapay Zek\u00e2 ve Veri Ba\u015fkan\u0131 Greg Ulrich, yapay zek\u00e2n\u0131n finansal ekosistemlerde g\u00fcvenli ve \u00f6l\u00e7eklenebilir \u015fekilde konumland\u0131r\u0131lmas\u0131n\u0131n kritik \u00f6nemine dikkat \u00e7ekti.<\/strong><\/h2>\n

\u0130stanbul, T\u00fcrkiye; 04 A\u011fustos 2026 \u2013 Yapay zek\u00e2 d\u00fcnyas\u0131nda her g\u00fcn yeni bir teknolojik k\u0131r\u0131lma ve heyecan verici demolarla kar\u015f\u0131la\u015f\u0131lsa da, finans ve \u00f6deme sistemleri gibi kritik sekt\u00f6rler i\u00e7in as\u0131l s\u0131nav, bu teknolojinin ekonomilerin dayand\u0131\u011f\u0131 sistemlerde kusursuz bir \u015fekilde \u00e7al\u0131\u015ft\u0131r\u0131lmas\u0131yla ba\u015fl\u0131yor. Mastercard<\/strong> Yapay Zek\u00e2 ve Veri Ba\u015fkan\u0131 Greg Ulrich; yapay zek\u00e2n\u0131n ger\u00e7ek potansiyelinin ancak y\u00fcksek operasyonel standartlar ve \u00f6l\u00e7eklenebilirlikle hayata ge\u00e7irilebilece\u011fini vurgulad\u0131.<\/p>\n

Ulrich, bankalar ve \u00f6deme kurulu\u015flar\u0131 i\u00e7in yapay zek\u00e2 kullan\u0131m\u0131nda \u201ch\u0131zl\u0131 hareket et ve hatay\u0131 sonra d\u00fczelt\u201d anlay\u0131\u015f\u0131na yer olmad\u0131\u011f\u0131n\u0131 belirtti. Yapay zek\u00e2; \u00f6deme onaylar\u0131, doland\u0131r\u0131c\u0131l\u0131k tespiti veya risk y\u00f6netimi gibi alanlarda devreye girdi\u011finde, kararlar\u0131n geri al\u0131namayaca\u011f\u0131n\u0131 ve g\u00fcvenin bir kez kaybedildi\u011finde geri kazan\u0131lmas\u0131n\u0131n zor oldu\u011funu ifade etti.<\/p>\n

Yapay zekay\u0131 kutlamak kolay, y\u00fcr\u00fctmek zordur<\/strong><\/h3>\n

Yapay zek\u00e2n\u0131n ticari sistemlerin merkezinde s\u00fcrd\u00fcr\u00fclebilir bir \u015fekilde konumland\u0131r\u0131lmas\u0131 i\u00e7in d\u00f6rt ana stratejik alana dikkat \u00e7eken Greg Ulrich, organizasyon yap\u0131s\u0131 ve standartlar\u0131n \u00f6nemini \u015fu s\u00f6zlerle ifade etti: \u201cStandartlar\u0131n olmad\u0131\u011f\u0131 bir yerinden y\u00f6netim risk yarat\u0131r, i\u015f birimlerine yak\u0131nl\u0131\u011f\u0131n olmad\u0131\u011f\u0131 bir merkezile\u015fme ise yarat\u0131lan etkinin h\u0131z\u0131n\u0131 yava\u015flat\u0131r. Aradaki dengeyi kurmak hayati \u00f6nem ta\u015f\u0131yor. Yapay zek\u00e2 olgunlu\u011fu; sadece veri bilimcileriyle de\u011fil, modellerin ger\u00e7ek d\u00fcnyada nas\u0131l davrand\u0131\u011f\u0131n\u0131 anlayan m\u00fchendisler, \u00fcr\u00fcn liderleri ve operat\u00f6rlerle birlikte in\u015fa edilir.\u201d<\/p>\n

\u0130novasyonda \u00f6ncelik: En y\u00fcksek de\u011fer ve ger\u00e7ek ihtiya\u00e7<\/strong><\/h3>\n

Mastercard<\/strong>, yapay zek\u00e2 yat\u0131r\u0131mlar\u0131n\u0131 m\u00fc\u015fterileri i\u00e7in yeni yetkinlikler olu\u015fturmaya ve \u00e7al\u0131\u015fanlar\u0131n\u0131n verimlili\u011fini art\u0131rmaya odakl\u0131yor. \u015eirket; bankalar ve perakendeciler i\u00e7in yapay zek\u00e2 asistanl\u0131 ticaret teknolojileri, ki\u015fiselle\u015ftirme ara\u00e7lar\u0131 ve devasa veri setlerine dayal\u0131 doland\u0131r\u0131c\u0131l\u0131k \u00e7\u00f6z\u00fcmleri geli\u015ftirirken; kendi \u00e7al\u0131\u015fanlar\u0131 i\u00e7in de yapay zek\u00e2 destekli kodlama asistanlar\u0131 ve m\u00fc\u015fteri destek ara\u00e7lar\u0131n\u0131 devreye al\u0131yor. Ulrich, teknolojinin ana operasyonlara g\u00fcvenle entegre edilmesinin, finans kurumlar\u0131 i\u00e7in en \u00f6nemli inovasyon kriteri oldu\u011funu vurguluyor.<\/p>\n

G\u00fcven in\u015fa etmenin ilk ve en \u00f6nemli ad\u0131m\u0131 olarak \u015feffafl\u0131\u011f\u0131 merkeze al\u0131yoruz<\/strong><\/h3>\n

Finansal hizmetlerde g\u00fcvenin pazarl\u0131k konusu edilemeyece\u011fini hat\u0131rlatan Ulrich, \u015feffafl\u0131k ve y\u00f6neti\u015fim konusundaki yakla\u015f\u0131m\u0131n\u0131 ise \u015f\u00f6yle \u00f6zetledi: \u201cY\u00f6neti\u015fim; yapay zek\u00e2n\u0131n \u00f6l\u00e7eklenebilirli\u011fini ve sorumluluk bilincini en ba\u015ftan sa\u011flayan, projenin her evresine n\u00fcfuz etmi\u015f temel bir g\u00fc\u00e7t\u00fcr. Bir\u00e7ok ki\u015fi y\u00f6neti\u015fimin s\u00fcre\u00e7leri yava\u015flatt\u0131\u011f\u0131n\u0131 d\u00fc\u015f\u00fcn\u00fcr; oysa bizim deneyimimiz tam tersini g\u00f6steriyor. Yerle\u015fik bir y\u00f6neti\u015fim yap\u0131s\u0131 oldu\u011funda, ekipler sadece inovasyona ve m\u00fc\u015fteri ihtiya\u00e7lar\u0131n\u0131 \u00e7\u00f6zmeye odaklanabilirler.\u201d<\/p>\n

Ba\u015far\u0131, y\u0131llar\u0131n disiplinli \u00e7al\u0131\u015fmas\u0131n\u0131n \u00fcr\u00fcn\u00fcd\u00fcr<\/strong><\/h3>\n

Mastercard<\/strong>\u2019\u0131n k\u0131sa s\u00fcre \u00f6nce Fast Company<\/strong> taraf\u0131ndan Uygulamal\u0131 Yapay Zek\u00e2 alan\u0131nda lider olarak tan\u0131mlanmas\u0131 ve Evident \u00d6deme Yapay Zek\u00e2 Endeksi<\/strong>\u2019nde en \u00fcst s\u0131ralarda yer almas\u0131, \u015firketin uzun vadeli stratejisinin bir yans\u0131mas\u0131 olarak g\u00f6r\u00fcl\u00fcyor. Ulrich\u2019e g\u00f6re bu \u00f6d\u00fcller, sadece bug\u00fcn\u00fcn de\u011fil, y\u0131llard\u0131r s\u00fcregelen veri temelli disiplinin ve doland\u0131r\u0131c\u0131l\u0131kla m\u00fccadele odakl\u0131 vizyonun bir sonucu.<\/p>\n

Mastercard<\/strong>; yeni temel yapay zek\u00e2 modelleri, Mastercard Agent Suite<\/strong> ve karar alma s\u00fcre\u00e7lerine yapay zek\u00e2y\u0131 dahil eden Virtual C-Suite<\/strong> gibi uygulamalarla, bu teknolojiyi teoriden prati\u011fe d\u00f6kmeye ve her bir i\u015flemde g\u00fcven in\u015fa etmeye devam ediyor. Ulrich\u2019in ifadesiyle: \u201cModeller iyile\u015fecek, yetenekler geni\u015fleyecektir. As\u0131l \u00f6nemli olan, kurdu\u011fumuz sistemlerin her bir i\u015flemde ve her bir kararda g\u00fcven kazanmaya devam etmesidir.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

Mastercard Yapay Zek\u00e2 ve Veri Ba\u015fkan\u0131 Greg Ulrich, yapay zek\u00e2n\u0131n finansal ekosistemlerde g\u00fcvenli ve \u00f6l\u00e7eklenebilir \u015fekilde konumland\u0131r\u0131lmas\u0131n\u0131n kritik \u00f6nemine dikkat \u00e7ekti.<\/p>\n","protected":false},"author":2,"featured_media":825,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_ecomap_primary_org_id":2278,"_ecomap_primary_org_name":"Mastercard","_ecomap_mentioned_org_ids":"[]","_ecomap_related_org_ids":"","_ecomap_match_confidence":0.95,"_ecomap_email_message_id":"19fcbaea57215eef","_ecomap_email_from":"pressrelease@faselis.com","_ecomap_editor_notes":"E-posta HTML'i temizlendi; footer, abonelik ba\u011flant\u0131lar\u0131 ve 'Ek Dosyalar' b\u00f6l\u00fcm\u00fc kald\u0131r\u0131ld\u0131. Ba\u015fl\u0131k ve alt ba\u015fl\u0131k yeniden d\u00fczenlendi. G\u00f6vdeye h2\/h3 ba\u015fl\u0131klar eklendi; tekrarlanan ba\u015fl\u0131k paragraf\u0131 kald\u0131r\u0131ld\u0131. \u015eirket profili b\u00f6l\u00fcm\u00fc bulunmad\u0131\u011f\u0131 i\u00e7in \u00e7\u0131kar\u0131lmad\u0131. Metin hafif d\u00fczeltmelerle yay\u0131na haz\u0131rland\u0131.","_ecomap_original_body":"

De\u011ferli Bas\u0131n Mensubu,

Mastercard Yapay Zek\u00e2 ve Veri Ba\u015fkan\u0131 Greg Ulrich, yapay zek\u00e2n\u0131n finansal ekosistemlerde g\u00fcvenli ve \u00f6l\u00e7eklenebilir \u015fekilde konumland\u0131r\u0131lmas\u0131n\u0131n kritik \u00f6nemine dikkat \u00e7ekti.

Konuya ili\u015fkin bas\u0131n b\u00fclteni de\u011ferlendirmenize sunulmu\u015ftur.



<\/p>Mastercard: Yapay Zek\u00e2da Ger\u00e7ek De\u011fer, Operasyonel M\u00fckemmellik ile Yarat\u0131l\u0131yor<\/title> <center><table align=\"center\" border=\"0\" cellpadding=\"0\" cellspacing=\"0\" width=\"100%\" height=\"100%\" id=\"bodycontent\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; background-color: #f6f7f8; color: #1c2b28; font-size: 12px; margin: 0; margin-top: 0px; mso-table-lspace: 0pt; mso-table-rspace: 0pt; padding: 0; padding-top: 0px;\"><tr style=\"border: 0px none; border-collapse: collapse; border-spacing: 0px;\"><td align=\"center\" valign=\"top\" id=\"bodyinside\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; background-color: #f6f7f8; border-collapse: collapse; color: #1c2b28; font-size: 12px; margin: 0; mso-table-lspace: 0pt; mso-table-rspace: 0pt; padding: 20px;\"><table border=\"0\" cellpadding=\"0\" cellspacing=\"0\" id=\"template\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; background-color: #ffffff; margin-top: 0px; mso-table-lspace: 0pt; mso-table-rspace: 0pt; padding-top: 0px; width: 600px;\" width=\"600\"><tr style=\"border: 0px none; border-collapse: collapse; border-spacing: 0px;\"><td align=\"center\" valign=\"top\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; border-collapse: collapse; mso-table-lspace: 0pt; mso-table-rspace: 0pt;\"><table border=\"0\" cellpadding=\"0\" cellspacing=\"0\" width=\"100%\" id=\"preheader\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; background-color: #f6f7f8; margin-top: 0px; mso-table-lspace: 0pt; mso-table-rspace: 0pt; padding-top: 0px;\"><tr style=\"border: 0px none; border-collapse: collapse; border-spacing: 0px;\"><td valign=\"top\" class=\"preheadercontent\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; border-collapse: collapse; color: #808080; font-family: Helvetica,Arial,sans-serif; font-size: 11px; line-height: 125%; mso-table-lspace: 0pt; mso-table-rspace: 0pt; padding-bottom: 10px; padding-left: 20px; padding-right: 20px; padding-top: 10px; text-align: center;\"><\/td><\/tr><\/table><\/td><\/tr><tr style=\"border: 0px none; border-collapse: collapse; border-spacing: 0px;\"><td align=\"center\" valign=\"top\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; border-collapse: collapse; mso-table-lspace: 0pt; mso-table-rspace: 0pt; padding-top:20px\"><table border=\"0\" cellpadding=\"0\" cellspacing=\"0\" width=\"100%\" class=\"mailbody\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; font-family: Helvetica,Arial,sans-serif; font-size: 14px; line-height: 1.5; margin-top: 0px; mso-table-lspace: 0pt; mso-table-rspace: 0pt; padding-bottom: 20px; padding-left: 20px; padding-right: 20px; padding-top: 20px;\"><tr style=\"border: 0px none; border-collapse: collapse; border-spacing: 0px;\"><td valign=\"top\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; border-collapse: collapse; mso-table-lspace: 0pt; mso-table-rspace: 0pt;\"><p style='margin-top:0cm;margin-right:0cm;margin-bottom:8.0pt;margin-left:0cm;line-height:115%;font-size:15px;font-family:\"Helvetica\",sans-serif;color:black;border:none;text-align:center;'><strong fr-original-style=\"\" style=\"font-weight: 700;\"><span style='font-size:19px;line-height:115%;font-family:\"Mark Offc For MC\",sans-serif;'>Mastercard: Yapay Zek\u00e2da Ger\u00e7ek De\u011fer, Operasyonel M\u00fckemmellik ile Yarat\u0131l\u0131yor<\/span><\/strong><\/p><p style='margin-top:0cm;margin-right:0cm;margin-bottom:5.0pt;margin-left:0cm;line-height:115%;font-size:15px;font-family:\"Helvetica\",sans-serif;color:black;border:none;text-align:center;'><span style='font-family:\"Mark Offc For MC\",sans-serif;'>\u00a0<\/span><\/p><ul style=\"list-style-type: disc;margin-left:26px;\"><li><em><span style='line-height:115%;font-family:\"Mark Offc For MC\",sans-serif;'>Mastercard Yapay Zek\u00e2 ve Veri Ba\u015fkan\u0131 Greg Ulrich, yapay zek\u00e2n\u0131n finansal ekosistemlerde g\u00fcvenli ve\u00a0<\/span><\/em><em><span style=\"font-size:15px;\">\u00f6<\/span><\/em><em><span style='line-height:115%;font-family:\"Mark Offc For MC\",sans-serif;font-size:15px;'>l\u00e7eklenebilir \u015fekilde konumland\u0131r\u0131lmas\u0131n\u0131<\/span><\/em><em><span style='line-height:115%;font-family:\"Mark Offc For MC\",sans-serif;'>n kritik \u00f6<\/span><\/em><em><span style='line-height:115%;font-family:\"Mark Offc For MC\",sans-serif;font-size:15px;'>nemine dikkat \u00e7ekti.\u00a0<\/span><\/em><\/li><li><em><span style='line-height:115%;font-family:\"Mark Offc For MC\",sans-serif;'>\u015eirket, bu alandaki yenilik\u00e7i ad\u0131mlar\u0131n\u0131 disiplinli y\u00f6neti\u015fim ve operasyonel m\u00fckemmellik \u00fczerine in\u015fa ederek g\u00fcven odakl\u0131 bir strateji izliyor.<\/span><\/em><\/li><\/ul><p style='margin-top:0cm;margin-right:0cm;margin-bottom:5.0pt;margin-left:0cm;line-height:115%;font-size:16px;font-family:\"Helvetica Neue\",serif;color:black;border:none;text-align:justify;'><strong fr-original-style=\"\" style=\"font-weight: 700;\"><span style='font-size:13px;line-height:115%;font-family:\"Mark Offc For MC\",sans-serif;'>\u0130stanbul, T\u00fcrkiye; 04 A\u011fustos 2026\u00a0<\/span><\/strong><span style='font-size:13px;line-height:115%;font-family:\"Mark Offc For MC\",sans-serif;'>Yapay zek\u00e2 d\u00fcnyas\u0131nda her g\u00fcn yeni bir teknolojik k\u0131r\u0131lma ve heyecan verici demolarla kar\u015f\u0131la\u015f\u0131lsa da, finans ve\u00a0<\/span><span style='font-size:13px;line-height:115%;font-family:\"Mark Offc For MC\",sans-serif;'>\u00f6<\/span><span style='font-size:13px;line-height:115%;font-family:\"Mark Offc For MC\",sans-serif;'>deme sistemleri gibi kritik sekt<\/span><span style='font-size:13px;line-height:115%;font-family:\"Mark Offc For MC\",sans-serif;'>\u00f6<\/span><span style='font-size:13px;line-height:115%;font-family:\"Mark Offc For MC\",sans-serif;'>rler i\u00e7in as\u0131l s\u0131nav, bu teknolojinin ekonomilerin dayand\u0131\u011f\u0131 sistemlerde kusursuz bir \u015fekilde \u00e7al\u0131\u015ft\u0131r\u0131lmas\u0131yla ba\u015fl\u0131yor.\u00a0<\/span><span style='font-size:13px;line-height:115%;font-family:\"Mark Offc For MC\",sans-serif;'>Mastercard Yapay Zek\u00e2 ve Veri Ba\u015fkan\u0131 Greg Ulrich; yapay zek\u00e2n\u0131n ger\u00e7ek potansiyelinin ancak y\u00fcksek operasyonel standartlar ve \u00f6l\u00e7eklenebilirlikle hayata ge\u00e7irilebilece\u011fini vurgulad\u0131.<\/span><\/p><p style='margin-top:0cm;margin-right:0cm;margin-bottom:5.0pt;margin-left:0cm;line-height:115%;font-size:16px;font-family:\"Helvetica Neue\",serif;color:black;border:none;text-align:justify;'><span style='font-size:13px;line-height:115%;font-family:\"Mark Offc For MC\",sans-serif;'>Ulrich, bankalar ve\u00a0<\/span><span style='font-size:13px;line-height:115%;font-family:\"Mark Offc For MC\",sans-serif;'>\u00f6<\/span><span style='font-size:13px;line-height:115%;font-family:\"Mark Offc For MC\",sans-serif;'>deme kurulu\u015flar\u0131 i\u00e7in yapay zek\u00e2 kullan\u0131m\u0131nda\u00a0<\/span><span dir=\"RTL\" style='font-size:13px;line-height:115%;font-family:\"Arial Unicode MS\",serif;'>\u201c<\/span><span style='font-size:13px;line-height:115%;font-family:\"Mark Offc For MC\",sans-serif;'>h\u0131zl\u0131 hareket et ve hatay\u0131 sonra d\u00fczelt\u201d anlay\u0131\u015f\u0131na yer olmad\u0131\u011f\u0131n\u0131 belirtti. Yapay zek\u00e2;\u00a0<\/span><span style='font-size:13px;line-height:115%;font-family:\"Mark Offc For MC\",sans-serif;'>\u00f6<\/span><span style='font-size:13px;line-height:115%;font-family:\"Mark Offc For MC\",sans-serif;'>deme onaylar\u0131, doland\u0131r\u0131c\u0131l\u0131k tespiti veya risk y<\/span><span style='font-size:13px;line-height:115%;font-family:\"Mark Offc For MC\",sans-serif;'>\u00f6<\/span><span style='font-size:13px;line-height:115%;font-family:\"Mark Offc For MC\",sans-serif;'>netimi gibi alanlarda devreye girdi\u011finde, kararlar\u0131n geri al\u0131namayaca\u011f\u0131n\u0131 ve g\u00fcvenin bir kez kaybedildi\u011finde geri kazan\u0131lmas\u0131n\u0131n zor oldu\u011funu ifade etti.<\/span><\/p><p style='margin-top:0cm;margin-right:0cm;margin-bottom:5.0pt;margin-left:0cm;line-height:115%;font-size:16px;font-family:\"Helvetica Neue\",serif;color:black;border:none;text-align:justify;'><span style='font-size:13px;line-height:115%;font-family:\"Mark Offc For MC\",sans-serif;'>\u00a0<\/span><\/p><p style='margin-top:0cm;margin-right:0cm;margin-bottom:5.0pt;margin-left:0cm;line-height:115%;font-size:16px;font-family:\"Helvetica Neue\",serif;color:black;border:none;text-align:justify;'><strong fr-original-style=\"\" style=\"font-weight: 700;\"><span style='font-size:13px;line-height:115%;font-family:\"Mark Offc For MC\",sans-serif;'>Yapay zekay\u0131 kutlamak kolay, y\u00fcr\u00fctmek zordur<\/span><\/strong><\/p><p style='margin-top:0cm;margin-right:0cm;margin-bottom:5.0pt;margin-left:0cm;line-height:115%;font-size:16px;font-family:\"Helvetica Neue\",serif;color:black;border:none;text-align:justify;'><span style='font-size:13px;line-height:115%;font-family:\"Mark Offc For MC\",sans-serif;'>Yapay zek\u00e2n\u0131n ticari sistemlerin merkezinde s\u00fcrd\u00fcr\u00fclebilir bir \u015fekilde konumland\u0131r\u0131lmas\u0131 i\u00e7<\/span><span style='font-size:13px;line-height:115%;font-family:\"Mark Offc For MC\",sans-serif;'>in\u00a0<\/span><span style='font-size:13px;line-height:115%;font-family:\"Mark Offc For MC\",sans-serif;'>d\u00f6rt ana stratejik alana dikkat \u00e7eken Greg Ulrich, organizasyon yap\u0131s\u0131 ve standartlar\u0131n\u00a0<\/span><span style='font-size:13px;line-height:115%;font-family:\"Mark Offc For MC\",sans-serif;'>\u00f6<\/span><span style='font-size:13px;line-height:115%;font-family:\"Mark Offc For MC\",sans-serif;'>nemini \u015fu s<\/span><span style='font-size:13px;line-height:115%;font-family:\"Mark Offc For MC\",sans-serif;'>\u00f6<\/span><span style='font-size:13px;line-height:115%;font-family:\"Mark Offc For MC\",sans-serif;'>zlerle ifade etti:<\/span><span style='font-size:13px;line-height:115%;font-family:\"Mark Offc For MC\",sans-serif;'>\u00a0\u201c<\/span><span style='font-size:13px;line-height:115%;font-family:\"Mark Offc For MC\",sans-serif;'>Standartlar\u0131n olmad\u0131\u011f\u0131 bir yerinden y<\/span><span style='font-size:13px;line-height:115%;font-family:\"Mark Offc For MC\",sans-serif;'>\u00f6<\/span><span style='font-size:13px;line-height:115%;font-family:\"Mark Offc For MC\",sans-serif;'>netim risk yarat\u0131r, i\u015f birimlerine yak\u0131nl\u0131\u011f\u0131n olmad\u0131\u011f\u0131 bir merkezile\u015fme ise yarat\u0131lan etkinin h\u0131z\u0131n\u0131 yava\u015flat\u0131r. Aradaki dengeyi kurmak hayati\u00a0<\/span><span style='font-size:13px;line-height:115%;font-family:\"Mark Offc For MC\",sans-serif;'>\u00f6<\/span><span style='font-size:13px;line-height:115%;font-family:\"Mark Offc For MC\",sans-serif;'>nem ta\u015f\u0131yor. Yapay zek\u00e2 olgunlu\u011fu; sadece veri bilimcileriyle de\u011fil, modellerin ger\u00e7ek d\u00fcnyada nas\u0131l davrand\u0131\u011f\u0131n\u0131 anlayan m\u00fchendisler, \u00fcr\u00fcn liderleri ve operat<\/span><span style='font-size:13px;line-height:115%;font-family:\"Mark Offc For MC\",sans-serif;'>\u00f6<\/span><span style='font-size:13px;line-height:115%;font-family:\"Mark Offc For MC\",sans-serif;'>rlerle birlikte in\u015fa edilir.\u201d<\/span><\/p><p style='margin-top:0cm;margin-right:0cm;margin-bottom:5.0pt;margin-left:0cm;line-height:115%;font-size:16px;font-family:\"Helvetica Neue\",serif;color:black;border:none;text-align:justify;'><span style='font-size:13px;line-height:115%;font-family:\"Mark Offc For MC\",sans-serif;'>\u00a0<\/span><\/p><p style='margin-top:0cm;margin-right:0cm;margin-bottom:5.0pt;margin-left:0cm;line-height:115%;font-size:16px;font-family:\"Helvetica Neue\",serif;color:black;border:none;text-align:justify;'><strong fr-original-style=\"\" style=\"font-weight: 700;\"><span style='font-size:13px;line-height:115%;font-family:\"Mark Offc For MC\",sans-serif;'>\u0130novasyonda\u00a0<\/span><\/strong><strong fr-original-style=\"\" style=\"font-weight: 700;\"><span style='font-size:13px;line-height:115%;font-family:\"Mark Offc For MC\",sans-serif;'>\u00f6<\/span><\/strong><strong fr-original-style=\"\" style=\"font-weight: 700;\"><span style='font-size:13px;line-height:115%;font-family:\"Mark Offc For MC\",sans-serif;'>ncelik: En y\u00fcksek de\u011fer ve ger\u00e7ek ihtiya\u00e7<\/span><\/strong><\/p><p style='margin-top:0cm;margin-right:0cm;margin-bottom:5.0pt;margin-left:0cm;line-height:115%;font-size:16px;font-family:\"Helvetica Neue\",serif;color:black;border:none;text-align:justify;'><span style='font-size:13px;line-height:115%;font-family:\"Mark Offc For MC\",sans-serif;'>Mastercard, yapay zek\u00e2 yat\u0131r\u0131mlar\u0131n\u0131 m\u00fc\u015fterileri i\u00e7in yeni yetkinlikler olu\u015fturmaya ve \u00e7al\u0131\u015fanlar\u0131n\u0131n verimlili\u011fini art\u0131rmaya odakl\u0131yor. \u015eirket; bankalar ve perakendeciler i\u00e7in yapay zek\u00e2 asistanl\u0131 ticaret teknolojileri, ki\u015fiselle\u015ftirme ara\u00e7lar\u0131 ve devasa veri setlerine dayal\u0131 doland\u0131r\u0131c\u0131l\u0131k \u00e7\u00f6z\u00fcmleri geli\u015ftirirken; kendi \u00e7al\u0131\u015fanlar\u0131 i\u00e7in de yapay zek\u00e2 destekli kodlama asistanlar\u0131 ve m\u00fc\u015fteri destek ara\u00e7lar\u0131n\u0131 devreye al\u0131yor.\u00a0<\/span><span style='font-size:13px;line-height:115%;font-family:\"Mark Offc For MC\",sans-serif;'>Ulrich, teknolojinin ana operasyonlara g\u00fcvenle entegre edilmesinin, finans kurumlar\u0131 i\u00e7in en \u00f6nemli inovasyon kriteri oldu\u011funu vurguluyor.<\/span><\/p><p style='margin-top:0cm;margin-right:0cm;margin-bottom:5.0pt;margin-left:0cm;line-height:115%;font-size:16px;font-family:\"Helvetica Neue\",serif;color:black;border:none;text-align:justify;'><span style='font-size:13px;line-height:115%;font-family:\"Mark Offc For MC\",sans-serif;'>\u00a0<\/span><\/p><p style='margin-top:0cm;margin-right:0cm;margin-bottom:5.0pt;margin-left:0cm;line-height:115%;font-size:16px;font-family:\"Helvetica Neue\",serif;color:black;border:none;text-align:justify;'><strong fr-original-style=\"\" style=\"font-weight: 700;\"><span style='font-size:13px;line-height:115%;font-family:\"Mark Offc For MC\",sans-serif;'>G\u00fcven in\u015fa etmenin ilk ve en \u00f6nemli ad\u0131m\u0131 olarak \u015feffafl\u0131\u011f\u0131 merkeze al\u0131yoruz.<\/span><\/strong><\/p><p style='margin-top:0cm;margin-right:0cm;margin-bottom:5.0pt;margin-left:0cm;line-height:115%;font-size:16px;font-family:\"Helvetica Neue\",serif;color:black;border:none;text-align:justify;'><span style='font-size:13px;line-height:115%;font-family:\"Mark Offc For MC\",sans-serif;'>Finansal hizmetlerde g\u00fcvenin pazarl\u0131k konusu edilemeyece\u011fini hat\u0131<\/span><span style='font-size:13px;line-height:115%;font-family:\"Mark Offc For MC\",sans-serif;'>rlatan Ulrich,\u00a0<\/span><span style='font-size:13px;line-height:115%;font-family:\"Mark Offc For MC\",sans-serif;'>\u015feffafl\u0131k ve y<\/span><span style='font-size:13px;line-height:115%;font-family:\"Mark Offc For MC\",sans-serif;'>\u00f6<\/span><span style='font-size:13px;line-height:115%;font-family:\"Mark Offc For MC\",sans-serif;'>neti\u015fim konusundaki yakla\u015f\u0131m\u0131n\u0131 ise \u015f\u00f6yle\u00a0<\/span><span style='font-size:13px;line-height:115%;font-family:\"Mark Offc For MC\",sans-serif;'>\u00f6<\/span><span style='font-size:13px;line-height:115%;font-family:\"Mark Offc For MC\",sans-serif;'>zetledi:<\/span><span style='font-size:13px;line-height:115%;font-family:\"Mark Offc For MC\",sans-serif;'>\u00a0\u201c<\/span><span style='font-size:13px;line-height:115%;font-family:\"Mark Offc For MC\",sans-serif;'>Y\u00f6neti\u015fim; yapay zek\u00e2n\u0131n \u00f6l\u00e7eklenebilirli\u011fini ve sorumluluk bilincini en ba\u015ftan sa\u011flayan, projenin her evresine n\u00fcfuz etmi\u015f temel bir g\u00fc\u00e7t\u00fcr.\u00a0<\/span><span style='font-size:13px;line-height:115%;font-family:\"Mark Offc For MC\",sans-serif;'>Bir\u00e7ok ki\u015fi y<\/span><span style='font-size:13px;line-height:115%;font-family:\"Mark Offc For MC\",sans-serif;'>\u00f6<\/span><span style='font-size:13px;line-height:115%;font-family:\"Mark Offc For MC\",sans-serif;'>neti\u015fimin s\u00fcre\u00e7leri yava\u015flatt\u0131\u011f\u0131n\u0131 d\u00fc\u015f\u00fcn\u00fcr; oysa bizim deneyimimiz tam tersini g<\/span><span style='font-size:13px;line-height:115%;font-family:\"Mark Offc For MC\",sans-serif;'>\u00f6<\/span><span style='font-size:13px;line-height:115%;font-family:\"Mark Offc For MC\",sans-serif;'>steriyor. Yerle\u015fik bir y<\/span><span style='font-size:13px;line-height:115%;font-family:\"Mark Offc For MC\",sans-serif;'>\u00f6<\/span><span style='font-size:13px;line-height:115%;font-family:\"Mark Offc For MC\",sans-serif;'>neti\u015fim yap\u0131s\u0131 oldu\u011funda, ekipler sadece inovasyona ve m\u00fc\u015fteri ihtiya\u00e7lar\u0131n\u0131 \u00e7\u00f6zmeye odaklanabilirler.\u201d<\/span><\/p><p style='margin-top:0cm;margin-right:0cm;margin-bottom:5.0pt;margin-left:0cm;line-height:115%;font-size:16px;font-family:\"Helvetica Neue\",serif;color:black;border:none;text-align:justify;'><span style='font-size:13px;line-height:115%;font-family:\"Mark Offc For MC\",sans-serif;'>\u00a0<\/span><\/p><p style='margin-top:0cm;margin-right:0cm;margin-bottom:5.0pt;margin-left:0cm;line-height:115%;font-size:16px;font-family:\"Helvetica Neue\",serif;color:black;border:none;text-align:justify;'><strong fr-original-style=\"\" style=\"font-weight: 700;\"><span style='font-size:13px;line-height:115%;font-family:\"Mark Offc For MC\",sans-serif;'>Ba\u015far\u0131, y\u0131llar\u0131n disiplinli \u00e7al\u0131\u015f<\/span><\/strong><strong fr-original-style=\"\" style=\"font-weight: 700;\"><span style='font-size:13px;line-height:115%;font-family:\"Mark Offc For MC\",sans-serif;'>mas<\/span><\/strong><strong fr-original-style=\"\" style=\"font-weight: 700;\"><span style='font-size:13px;line-height:115%;font-family:\"Mark Offc For MC\",sans-serif;'>\u0131n\u0131n \u00fcr\u00fcn\u00fcd\u00fcr<\/span><\/strong><\/p><p style='margin-top:0cm;margin-right:0cm;margin-bottom:5.0pt;margin-left:0cm;line-height:115%;font-size:16px;font-family:\"Helvetica Neue\",serif;color:black;border:none;text-align:justify;'><span style='font-size:13px;line-height:115%;font-family:\"Mark Offc For MC\",sans-serif;'>Mastercard\u2019\u0131n k\u0131sa s\u00fcre\u00a0<\/span><span style='font-size:13px;line-height:115%;font-family:\"Mark Offc For MC\",sans-serif;'>\u00f6<\/span><span style='font-size:13px;line-height:115%;font-family:\"Mark Offc For MC\",sans-serif;'>nce Fast Company taraf\u0131ndan Uygulamal\u0131 Yapay Zek\u00e2 alan\u0131nda lider olarak tan\u0131mlanmas\u0131 ve Evident \u00d6deme Yapay Zek\u00e2 Endeksi<\/span><span dir=\"RTL\" style='font-size:13px;line-height:115%;font-family:\"Arial Unicode MS\",serif;'>\u2019<\/span><span style='font-size:13px;line-height:115%;font-family:\"Mark Offc For MC\",sans-serif;'>nde en \u00fcst s\u0131ralarda yer almas\u0131, \u015firketin uzun vadeli stratejisinin bir yans\u0131<\/span><span style='font-size:13px;line-height:115%;font-family:\"Mark Offc For MC\",sans-serif;'>mas<\/span><span style='font-size:13px;line-height:115%;font-family:\"Mark Offc For MC\",sans-serif;'>\u0131 olarak g<\/span><span style='font-size:13px;line-height:115%;font-family:\"Mark Offc For MC\",sans-serif;'>\u00f6<\/span><span style='font-size:13px;line-height:115%;font-family:\"Mark Offc For MC\",sans-serif;'>r\u00fcl\u00fcyor. Ulrich<\/span><span dir=\"RTL\" style='font-size:13px;line-height:115%;font-family:\"Arial Unicode MS\",serif;'>\u2019<\/span><span style='font-size:13px;line-height:115%;font-family:\"Mark Offc For MC\",sans-serif;'>e g<\/span><span style='font-size:13px;line-height:115%;font-family:\"Mark Offc For MC\",sans-serif;'>\u00f6<\/span><span style='font-size:13px;line-height:115%;font-family:\"Mark Offc For MC\",sans-serif;'>re bu\u00a0<\/span><span style='font-size:13px;line-height:115%;font-family:\"Mark Offc For MC\",sans-serif;'>\u00f6<\/span><span style='font-size:13px;line-height:115%;font-family:\"Mark Offc For MC\",sans-serif;'>d\u00fcller, sadece bug\u00fcn\u00fc<\/span><span style='font-size:13px;line-height:115%;font-family:\"Mark Offc For MC\",sans-serif;'>n de<\/span><span style='font-size:13px;line-height:115%;font-family:\"Mark Offc For MC\",sans-serif;'>\u011fil, y\u0131llard\u0131r s\u00fcregelen veri temelli disiplinin ve doland\u0131r\u0131c\u0131l\u0131kla m\u00fccadele odakl\u0131 vizyonun bir sonucu.<\/span><\/p><p style='margin-top:0cm;margin-right:0cm;margin-bottom:5.0pt;margin-left:0cm;line-height:115%;font-size:16px;font-family:\"Helvetica Neue\",serif;color:black;border:none;text-align:justify;'><span style='font-size:13px;line-height:115%;font-family:\"Mark Offc For MC\",sans-serif;'>Mastercard; yeni temel yapay zek\u00e2 modelleri, Mastercard Agent Suite ve karar alma s\u00fcre\u00e7lerine yapay zek\u00e2y\u0131 dahil eden Virtual C-Suite gibi uygulamalarla, bu teknolojiyi teoriden prati\u011fe d<\/span><span style='font-size:13px;line-height:115%;font-family:\"Mark Offc For MC\",sans-serif;'>\u00f6<\/span><span style='font-size:13px;line-height:115%;font-family:\"Mark Offc For MC\",sans-serif;'>kmeye ve her bir i\u015flemde g\u00fcven in\u015fa etmeye devam ediyor. Ulrich<\/span><span dir=\"RTL\" style='font-size:13px;line-height:115%;font-family:\"Arial Unicode MS\",serif;'>\u2019<\/span><span style='font-size:13px;line-height:115%;font-family:\"Mark Offc For MC\",sans-serif;'>in ifadesiyle:\u00a0<\/span><span dir=\"RTL\" style='font-size:13px;line-height:115%;font-family:\"Arial Unicode MS\",serif;'>\u201c<\/span><span style='font-size:13px;line-height:115%;font-family:\"Mark Offc For MC\",sans-serif;'>Modeller iyile\u015fecek, yetenekler geni\u015fleyecektir. As\u0131l\u00a0<\/span><span style='font-size:13px;line-height:115%;font-family:\"Mark Offc For MC\",sans-serif;'>\u00f6<\/span><span style='font-size:13px;line-height:115%;font-family:\"Mark Offc For MC\",sans-serif;'>nemli olan, kurdu\u011fumuz sistemlerin her bir i\u015flemde ve her bir kararda g\u00fcven kazanmaya devam etmesidir.\u201d<\/span><\/p><\/td><\/tr><\/table><\/td><\/tr><tr style=\"border: 0px none; border-collapse: collapse; border-spacing: 0px;\"><td align=\"center\" valign=\"top\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; border-collapse: collapse; mso-table-lspace: 0pt; mso-table-rspace: 0pt;\"><table border=\"0\" cellpadding=\"0\" cellspacing=\"4\" width=\"100%\" id=\"photos\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; margin-top: 0px; mso-table-lspace: 0pt; mso-table-rspace: 0pt; padding-top: 0px;\"><tr style=\"border: 0px none; border-collapse: collapse; border-spacing: 0px;\"><td align=\"center\" valign=\"top\" class=\"photo\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; border-collapse: collapse; mso-table-lspace: 0pt; mso-table-rspace: 0pt; padding-top: 20px; width: 200px; max-width: 200px; overflow: hidden;\" width=\"200\"><a href=\"https:\/\/get.faselis.com\/downloadfile.php?uid=11731481&uidchk=ff06e&ct=tr&pt=1264740&pts=1002114&e=bulten@mercek.net&o=28894&ot=4&chk=49a73\" target=\"_blank\"><img border=\"0\" src=\"https:\/\/img.faselis.com\/faselis_tr\/brands\/28943\/s1785827699_Signal_Report_TR_1.png.jpg\" style=\"-ms-interpolation-mode: bicubic; border: 0; height: auto; line-height: 100%; max-width: 160px; outline: none; text-decoration: none;\" class=\"photoimage\"><\/a><p class=\"alttext\" style=\"width:194px;max-width: 194px;padding:0 20px;padding-bottom: 0; padding-left: 20px; padding-right: 20px; padding-top: 0; font-family: Helvetica,Arial,sans-serif; font-size: 11px;overflow:hidden;\" align=\"left\" valign=\"top\"><\/p><\/td><td align=\"center\" valign=\"top\" class=\"photo\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; border-collapse: collapse; mso-table-lspace: 0pt; mso-table-rspace: 0pt; padding-top: 20px; width: 200px;\" width=\"200\"><\/td><td align=\"center\" valign=\"top\" class=\"photo\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; border-collapse: collapse; mso-table-lspace: 0pt; mso-table-rspace: 0pt; padding-top: 20px; width: 200px;\" width=\"200\"><\/td><\/tr><tr style=\"border: 0px none; border-collapse: collapse; border-spacing: 0px;\"><td align=\"center\" valign=\"top\" class=\"photo\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; border-collapse: collapse; mso-table-lspace: 0pt; mso-table-rspace: 0pt; padding-top: 20px; width: 200px;\" width=\"200\"><\/td><\/tr><\/table><\/td><\/tr><tr style=\"border: 0px none; border-collapse: collapse; border-spacing: 0px;\"><td align=\"center\" valign=\"top\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; border-collapse: collapse; mso-table-lspace: 0pt; mso-table-rspace: 0pt;\"><table border=\"0\" cellpadding=\"0\" cellspacing=\"0\" width=\"100%\" id=\"photodesc\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; color: #1c2b28; font-family: Helvetica,Arial,sans-serif; font-size: 12px; line-height: 150%; margin-top: 0px; mso-table-lspace: 0pt; mso-table-rspace: 0pt; padding-bottom: 20px; padding-left: 20px; padding-right: 20px; padding-top: 0px;\"><tr style=\"border: 0px none; border-collapse: collapse; border-spacing: 0px;\"><td valign=\"top\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; border-collapse: collapse; mso-table-lspace: 0pt; mso-table-rspace: 0pt;\"><\/td><\/tr><\/table><\/td><\/tr><tr style=\"border: 0px none; border-collapse: collapse; border-spacing: 0px;\"><td align=\"center\" valign=\"top\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; border-collapse: collapse; mso-table-lspace: 0pt; mso-table-rspace: 0pt;\"><table border=\"0\" cellpadding=\"0\" cellspacing=\"0\" width=\"100%\" id=\"videos\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; margin-top: 0px; mso-table-lspace: 0pt; mso-table-rspace: 0pt; padding-bottom: 20px; padding-left: 20px; padding-right: 20px; padding-top: 0px;\"><tr style=\"border: 0px none; border-collapse: collapse; border-spacing: 0px;\"><td align=\"left\" valign=\"top\" colspan=\"3\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; border-collapse: collapse; mso-table-lspace: 0pt; mso-table-rspace: 0pt;\"><h2 class=\"headers\" style=\"border-bottom: 2px solid #CCCCCC; color: black; font-family: Helvetica,Arial,sans-serif; font-size: 18px; font-weight: bold; height: 32px; line-height: 32px; padding-bottom: 0; padding-left: 0; padding-right: 0; padding-top: 20px;\">Ek Dosyalar<\/h2><\/td><\/tr><tr style=\"border: 0px none; border-collapse: collapse; border-spacing: 0px;\"><td valign=\"top\" class=\"attachmentimage\" height=\"22\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; border-collapse: collapse; height: 22px; line-height: 22px; mso-table-lspace: 0pt; mso-table-rspace: 0pt; width: 22px;\" width=\"22\"><img border=\"0\" src=\"https:\/\/img.faselis.com\/mailing\/attachment.png\" alt=\"msword Icon\" style=\"-ms-interpolation-mode: bicubic; border: 0; height: auto; line-height: 100%; outline: none; text-decoration: none;\"><\/td><td valign=\"top\" class=\"attachmenttext\" height=\"22\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; border-collapse: collapse; font-family: Helvetica,Arial,sans-serif; font-size: 12px; height: 22px; line-height: 22px; mso-table-lspace: 0pt; mso-table-rspace: 0pt; padding-left: 10px; padding-right: 10px; text-align: left;\">Mastercard Yapay Zeka\u0302 bas\u0131n bu\u0308lteni 0408.docx<\/td><td valign=\"top\" class=\"videodownload\" height=\"22\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; border-collapse: collapse; font-family: Helvetica,Arial,sans-serif; font-size: 12px; font-weight: bold; height: 22px; line-height: 22px; mso-table-lspace: 0pt; mso-table-rspace: 0pt; text-align: right; width: 100px;\" width=\"100\"><a href=\"https:\/\/get.faselis.com\/downloadfile.php?uid=11731477&uidchk=1ed56&ct=tr&pt=1264740&pts=1002114&e=bulten@mercek.net&o=28894&ot=4&chk=49a73\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; color: #1c2b28; text-decoration: underline;\">\u0130ndir<\/a><\/td><\/tr><\/table><\/td><\/tr><tr style=\"border: 0px none; border-collapse: collapse; border-spacing: 0px;\"><td align=\"center\" valign=\"top\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; border-collapse: collapse; mso-table-lspace: 0pt; mso-table-rspace: 0pt;\"><table border=\"0\" cellpadding=\"0\" cellspacing=\"0\" width=\"100%\" id=\"footer\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; background-color: #f6f7f8; margin-top: 0px; mso-table-lspace: 0pt; mso-table-rspace: 0pt; padding-bottom: 20px; padding-left: 20px; padding-right: 20px; padding-top: 0px;\"><tr style=\"border: 0px none; border-collapse: collapse; border-spacing: 0px;\"><td valign=\"top\" class=\"footercontent\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; border-collapse: collapse; color: #808080; font-family: Helvetica,Arial,sans-serif; font-size: 10px; line-height: 150%; mso-table-lspace: 0pt; mso-table-rspace: 0pt; padding-bottom: 20px; padding-left: 20px; padding-right: 20px; padding-top: 0; text-align: center;\"><br><br>Bu eposta 'Master Card' ad\u0131na bulten@mercek.net adresine g\u00f6nderilmi\u015ftir.<br>'Master Card' ile ilgili ve\/veya ba\u015fka bir marka ile ilgili bas\u0131n b\u00fclteni veya bas\u0131n daveti almak istemiyorsan\u0131z marka, sekt\u00f6r ve abonelik ayarlar\u0131 i\u00e7in l\u00fctfen <a href=\"https:\/\/media.faselis.com\/tr\/?l=eyJwb3N0SUQiOjEyNjQ3NDAsInBvc3RTZW5kaW5nSUQiOjEwMDIxMTQsImNvdW50cnkiOiJ0ciIsIm93bmVySUQiOjI4ODk0LCJvd25lclR5cGUiOjQsImVtYWlsIjoiYnVsdGVuQG1lcmNlay5uZXQiLCJjaGsiOiJhOGM5YTBhZTg0ZjdhN2ZiYmZhN2Q0N2QxMzk3NWNhNiJ9\">t\u0131klay\u0131n\u0131z.<\/a> <br> <\/td><\/tr><tr style=\"border: 0px none; border-collapse: collapse; border-spacing: 0px;\"><td valign=\"top\" height=\"60\" class=\"footercontent faselis\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; border-collapse: collapse; color: #1c2b28; font-family: Helvetica,Arial,sans-serif; font-size: 12px; font-weight: bold; height: 60px; line-height: 60px; mso-table-lspace: 0pt; mso-table-rspace: 0pt; padding-bottom: 20px; padding-left: 20px; padding-right: 20px; padding-top: 0; text-align: center;\">powered by <img border=\"0\" src=\"https:\/\/img.faselis.com\/mailing\/faselis.png\" alt=\"Faselis\" align=\"middle\" style=\"-ms-interpolation-mode: bicubic; border: 0; height: auto; line-height: 100%; outline: none; text-decoration: none;\"><\/td><\/tr><tr style=\"border: 0px none; border-collapse: collapse; border-spacing: 0px;\"><td valign=\"top\" class=\"footercontent cid\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; border-collapse: collapse; color: #cbd3d7; font-family: Helvetica,Arial,sans-serif; 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