{"id":661,"date":"2026-07-22T11:37:40","date_gmt":"2026-07-22T08:37:40","guid":{"rendered":"https:\/\/fintech.mercek.net\/news\/?p=661"},"modified":"2026-07-23T15:44:14","modified_gmt":"2026-07-23T12:44:14","slug":"is-bankasi-orta-ve-dogu-avrupanin-en-iyi-dijital-bankasi-secildi","status":"publish","type":"post","link":"https:\/\/fintech.mercek.net\/news\/2026\/07\/22\/is-bankasi-orta-ve-dogu-avrupanin-en-iyi-dijital-bankasi-secildi\/","title":{"rendered":"\u0130\u015f Bankas\u0131, Orta ve Do\u011fu Avrupa’n\u0131n En \u0130yi Dijital Bankas\u0131 Se\u00e7ildi"},"content":{"rendered":"

T\u00fcrkiye \u0130\u015f Bankas\u0131, Euromoney M\u00fckemmellik \u00d6d\u00fclleri’nde \u00fcst \u00fcste ikinci kez Orta ve Do\u011fu Avrupa’n\u0131n en iyi dijital bankas\u0131 unvan\u0131n\u0131 elde etti. Banka ayn\u0131 zamanda \u201cT\u00fcrkiye’nin En \u0130yi Dijital Bankas\u0131\u201d \u00f6d\u00fcl\u00fcn\u00fcn de sahibi oldu.<\/strong><\/h2>\n

Finans alan\u0131nda en itibarl\u0131 uluslararas\u0131 yay\u0131nlardan Euromoney taraf\u0131ndan ger\u00e7ekle\u015ftirilen M\u00fckemmellik \u00d6d\u00fclleri, Londra’da d\u00fczenlenen t\u00f6renle sahiplerini buldu.<\/p>\n

Y\u00fczden fazla \u00fclkeden 700’\u00fc a\u015fk\u0131n ba\u015fvurunun strateji, finansal performans, inovasyon ve m\u00fc\u015fteri deneyimi gibi ba\u015fl\u0131klar alt\u0131nda ba\u011f\u0131ms\u0131z bir de\u011ferlendirmeye tabi tutuldu\u011fu organizasyonda \u0130\u015f Bankas\u0131 hem Orta ve Do\u011fu Avrupa’n\u0131n hem de T\u00fcrkiye’nin en iyi dijital bankas\u0131 se\u00e7ildi. Bankan\u0131n \u00f6d\u00fclleri kazanmas\u0131nda dijital d\u00f6n\u00fc\u015f\u00fcm stratejisi, yapay zek\u00e2 ve veri odakl\u0131 teknolojilere yapt\u0131\u011f\u0131 yat\u0131r\u0131mlar, m\u00fc\u015fteri deneyimini kusursuz hale getirmeyi ama\u00e7layan yenilik\u00e7i uygulamalar\u0131 ile dijital bankac\u0131l\u0131k alan\u0131ndaki performans\u0131 etkili oldu.<\/p>\n

Sabri G\u00f6kmenler: \u201cGelece\u011fin Bankas\u0131 Vizyonumuzun Kar\u015f\u0131l\u0131\u011f\u0131\u201d<\/strong><\/h3>\n

\u0130\u015f Bankas\u0131<\/strong> Genel M\u00fcd\u00fcr Yard\u0131mc\u0131s\u0131 Sabri G\u00f6kmenler<\/strong>, de\u011ferlendirmesinde \u201cBu \u00f6d\u00fcller, \u2018Gelece\u011fin Bankas\u0131\u2019 olma vizyonuyla y\u00fcr\u00fctt\u00fc\u011f\u00fcm\u00fcz \u00e7al\u0131\u015fmalar\u0131n kar\u015f\u0131l\u0131k buldu\u011funun mutluluk verici, somut bir g\u00f6stergesi\u201d dedi. Teknolojiyi merkeze alarak m\u00fc\u015fterilerin hayat\u0131n\u0131 kolayla\u015ft\u0131rmay\u0131 ve finansal hizmetlere eri\u015fimini art\u0131rmay\u0131 hedeflediklerini ifade eden G\u00f6kmenler, bu \u00e7er\u00e7evede Bankan\u0131n s\u00fcper uygulama stratejisi do\u011frultusunda \u0130\u015fCep<\/strong>‘i geli\u015ftirmeyi s\u00fcrd\u00fcrd\u00fcklerini dile getirdi.<\/p>\n

2026 y\u0131l\u0131nda 16 milyon m\u00fc\u015fteriye ula\u015fan \u0130\u015fCep<\/strong>‘in sundu\u011fu hizmet yelpazesini 857 i\u015fleve \u00e7\u0131kard\u0131\u011f\u0131n\u0131 belirten G\u00f6kmenler, s\u00f6zlerini \u015f\u00f6yle s\u00fcrd\u00fcrd\u00fc:<\/p>\n

\u201c\u0130\u015fCep<\/strong>‘in kullan\u0131m kolayl\u0131\u011f\u0131n\u0131 art\u0131rmak amac\u0131yla yapay zek\u00e2 destekli analizlerden de yararlanarak uygulama deneyimini yeniden d\u00fczenledik ve i\u015flem, kart, yat\u0131r\u0131m ve ki\u015fisel finans y\u00f6netimi gibi alanlara \u00f6zel paneller olu\u015fturduk. Bu yap\u0131, m\u00fc\u015fterilerimizin ihtiya\u00e7 duydu\u011fu t\u00fcm hizmetlere tek bir yerden kolayca eri\u015fmesini sa\u011fl\u0131yor. Bankam\u0131zdaki i\u015flemlerin yakla\u015f\u0131k y\u00fczde 97’si dijital kanallar arac\u0131l\u0131\u011f\u0131yla ger\u00e7ekle\u015fiyor. \u2018Senin \u0130\u015fCep<\/strong>‘in\u2019 yakla\u015f\u0131m\u0131yla ki\u015fiselle\u015ftirilmi\u015f bir dijital deneyim sunarken, yapay zek\u00e2 destekli asistan\u0131m\u0131z Maxi<\/strong> ile m\u00fc\u015fterilerimizin ihtiya\u00e7 duyduklar\u0131 her anda yan\u0131nda oluyoruz. Bug\u00fcne kadar 108 milyonu a\u015fk\u0131n etkile\u015fime ula\u015fan Maxi<\/strong>, bankac\u0131l\u0131\u011f\u0131 daha h\u0131zl\u0131, kolay ve eri\u015filebilir hale getirirken operasyonel verimlili\u011fe de \u00f6nemli katk\u0131 sa\u011fl\u0131yor. Hayat\u0131m<\/strong> alan\u0131ndaki Arabam<\/strong>, Evim<\/strong>, Ailem<\/strong> ve Seyahatim<\/strong> gibi ya\u015fam odakl\u0131 hizmetleri mini uygulama i\u015f birlikleri ile sunuyoruz. Ayr\u0131ca \u0130\u015fCep<\/strong>‘te ki\u015fisel finans y\u00f6netiminden birikim ve yat\u0131r\u0131m i\u015flemlerine, sadakat programlar\u0131na kadar u\u00e7tan uca \u00e7\u00f6z\u00fcmler sunuyoruz.\u201d<\/p>\n

Gelecek Planlar\u0131<\/strong><\/h3>\n

Gelece\u011fe dair planlar\u0131na da de\u011finen Sabri G\u00f6kmenler<\/strong>, \u201cYapay zek\u00e2, veri analiti\u011fi ve yeni nesil teknolojilere yat\u0131r\u0131mlar\u0131m\u0131z\u0131 s\u00fcrd\u00fcrecek, m\u00fc\u015fterilerimize daha ak\u0131ll\u0131, kolay ve ki\u015fiselle\u015ftirilmi\u015f bir bankac\u0131l\u0131k deneyimi sunmaya devam edece\u011fiz\u201d ifadelerini kulland\u0131.<\/p>\n","protected":false},"excerpt":{"rendered":"

T\u00fcrkiye \u0130\u015f Bankas\u0131, Euromoney M\u00fckemmellik \u00d6d\u00fclleri’nde \u00fcst \u00fcste ikinci kez Orta ve Do\u011fu Avrupa’n\u0131n en iyi dijital bankas\u0131 unvan\u0131n\u0131 kazand\u0131.<\/p>\n","protected":false},"author":2,"featured_media":698,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_ecomap_primary_org_id":178,"_ecomap_primary_org_name":"\u0130\u015f Bankas\u0131","_ecomap_mentioned_org_ids":"[]","_ecomap_related_org_ids":"","_ecomap_match_confidence":0.95,"_ecomap_email_message_id":"19f88f00ceac35b0","_ecomap_email_from":"pressrelease@faselis.com","_ecomap_editor_notes":"Kaynak b\u00fcltenden e-posta HTML'si temizlendi, altbilgi ve abonelik ba\u011flant\u0131lar\u0131 kald\u0131r\u0131ld\u0131. Ba\u015fl\u0131k yeniden yaz\u0131ld\u0131, spot h2 olarak d\u00fczenlendi, metin i\u00e7ine h3 alt ba\u015fl\u0131klar\u0131 eklendi. Firma profili b\u00f6l\u00fcm\u00fc bulunmad\u0131\u011f\u0131 i\u00e7in \u00e7\u0131kar\u0131lmad\u0131. Hafif d\u00fczeltmeler yap\u0131ld\u0131.","_ecomap_original_body":"

<\/td><\/tr><\/table><\/td><\/tr>

\u0130\u015f Bankas\u0131, Orta ve Do\u011fu Avrupa\u2019n\u0131n en iyi dijital bankas\u0131 se\u00e7ildi <\/span><\/strong><\/p>

T\u00fcrkiye \u0130\u015f Bankas\u0131, Euromoney\u2019nin d\u00fczenledi\u011fi M\u00fckemmellik \u00d6d\u00fclleri\u2019nde \u00fcst \u00fcste ikinci kez Orta ve Do\u011fu Avrupa\u2019n\u0131n en iyi dijital bankas\u0131 unvan\u0131n\u0131 elde etti. Banka ayn\u0131 zamanda \u201cT\u00fcrkiye\u2019nin En \u0130yi Dijital Bankas\u0131\u201d \u00f6d\u00fcl\u00fcn\u00fcn de sahibi oldu.\u00a0<\/strong><\/p>

\u00a0<\/p>

Finans alan\u0131nda en itibarl\u0131 uluslararas\u0131 yay\u0131nlardan Euromoney taraf\u0131ndan ger\u00e7ekle\u015ftirilen M\u00fckemmellik \u00d6d\u00fclleri, Londra\u2019da d\u00fczenlenen t\u00f6renle sahiplerini buldu.\u00a0<\/p>

Y\u00fczden fazla \u00fclkeden 700'\u00fc a\u015fk\u0131n ba\u015fvurunun strateji, finansal performans, inovasyon ve m\u00fc\u015fteri deneyimi gibi ba\u015fl\u0131klar alt\u0131nda ba\u011f\u0131ms\u0131z bir de\u011ferlendirmeye tabi tutuldu\u011fu organizasyonda \u0130\u015f Bankas\u0131 hem Orta ve Do\u011fu Avrupa\u2019n\u0131n hem de T\u00fcrkiye\u2019nin en iyi dijital bankas\u0131 se\u00e7ildi. Bankan\u0131n \u00f6d\u00fclleri kazanmas\u0131nda dijital d\u00f6n\u00fc\u015f\u00fcm stratejisi, yapay zek\u00e2 ve veri odakl\u0131 teknolojilere yapt\u0131\u011f\u0131 yat\u0131r\u0131mlar, m\u00fc\u015fteri deneyimini kusursuz hale getirmeyi ama\u00e7layan yenilik\u00e7i uygulamalar\u0131 ile dijital bankac\u0131l\u0131k alan\u0131ndaki performans\u0131 etkili oldu.<\/p>

\u0130\u015f Bankas\u0131 Genel M\u00fcd\u00fcr Yard\u0131mc\u0131s\u0131 Sabri G\u00f6kmenler, de\u011ferlendirmesinde \u201cBu \u00f6d\u00fcller, \u2018Gelece\u011fin Bankas\u0131\u2019 olma vizyonuyla y\u00fcr\u00fctt\u00fc\u011f\u00fcm\u00fcz \u00e7al\u0131\u015fmalar\u0131n kar\u015f\u0131l\u0131k buldu\u011funun mutluluk verici, somut bir g\u00f6stergesi\u201d dedi. Teknolojiyi merkeze alarak m\u00fc\u015fterilerin hayat\u0131n\u0131 kolayla\u015ft\u0131rmay\u0131 ve finansal hizmetlere eri\u015fimini art\u0131rmay\u0131 hedeflediklerini ifade eden G\u00f6kmenler, bu \u00e7er\u00e7evede Bankan\u0131n s\u00fcper uygulama stratejisi do\u011frultusunda \u0130\u015fCep\u2019i geli\u015ftirmeyi s\u00fcrd\u00fcrd\u00fcklerini dile getirdi.\u00a0<\/p>

2026 y\u0131l\u0131nda 16 milyon m\u00fc\u015fteriye ula\u015fan \u0130\u015fCep\u2019in sundu\u011fu hizmet yelpazesini 857 i\u015fleve \u00e7\u0131kard\u0131\u011f\u0131n\u0131 belirten G\u00f6kmenler, s\u00f6zlerini \u015f\u00f6yle s\u00fcrd\u00fcrd\u00fc:\u00a0<\/p>

\u201c\u0130\u015fCep\u2019in kullan\u0131m kolayl\u0131\u011f\u0131n\u0131 art\u0131rmak amac\u0131yla yapay zek\u00e2 destekli analizlerden de yararlanarak uygulama deneyimini yeniden d\u00fczenledik ve i\u015flem, kart, yat\u0131r\u0131m ve ki\u015fisel finans y\u00f6netimi gibi alanlara \u00f6zel paneller olu\u015fturduk. Bu yap\u0131, m\u00fc\u015fterilerimizin ihtiya\u00e7 duydu\u011fu t\u00fcm hizmetlere tek bir yerden kolayca eri\u015fmesini sa\u011fl\u0131yor. Bankam\u0131zdaki i\u015flemlerin yakla\u015f\u0131k y\u00fczde 97\u2019si dijital kanallar arac\u0131l\u0131\u011f\u0131yla ger\u00e7ekle\u015fiyor. \u2018Senin \u0130\u015fCep\u2019in\u2019 yakla\u015f\u0131m\u0131yla ki\u015fiselle\u015ftirilmi\u015f bir dijital deneyim sunarken, yapay zek\u00e2 destekli asistan\u0131m\u0131z Maxi ile m\u00fc\u015fterilerimizin ihtiya\u00e7 duyduklar\u0131 her anda yan\u0131nda oluyoruz. Bug\u00fcne kadar 108 milyonu a\u015fk\u0131n etkile\u015fime ula\u015fan Maxi, bankac\u0131l\u0131\u011f\u0131 daha h\u0131zl\u0131, kolay ve eri\u015filebilir hale getirirken operasyonel verimlili\u011fe de \u00f6nemli katk\u0131 sa\u011fl\u0131yor. Hayat\u0131m alan\u0131ndaki Arabam, Evim, Ailem ve Seyahatim gibi ya\u015fam odakl\u0131 hizmetleri mini uygulama i\u015f birlikleri ile sunuyoruz. Ayr\u0131ca \u0130\u015fCep\u2019te ki\u015fisel finans y\u00f6netiminden birikim ve yat\u0131r\u0131m i\u015flemlerine, sadakat programlar\u0131na kadar u\u00e7tan uca \u00e7\u00f6z\u00fcmler sunuyoruz.\u201d<\/p>

\u00a0<\/p>

Gelece\u011fe dair planlar\u0131na da de\u011finen Sabri G\u00f6kmenler, \u201cYapay zek\u00e2, veri analiti\u011fi ve yeni nesil teknolojilere yat\u0131r\u0131mlar\u0131m\u0131z\u0131 s\u00fcrd\u00fcrecek, m\u00fc\u015fterilerimize daha ak\u0131ll\u0131, kolay ve ki\u015fiselle\u015ftirilmi\u015f bir bankac\u0131l\u0131k deneyimi sunmaya devam edece\u011fiz\u201d ifadelerini kulland\u0131.<\/p>

\u00a0<\/p><\/td><\/tr><\/table><\/td><\/tr>

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Ek Dosyalar<\/h2><\/td><\/tr>

\"msword<\/td>Haber \u0130\u00e7eri\u011fi_ T\u00fcrkiye \u0130\u015f Bankas\u0131_ Euromoney En \u0130yi Dijital Banka_ 22 Temmuz 2026_.docx<\/td>\u0130ndir<\/a><\/td><\/tr><\/table><\/td><\/tr>


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