{"id":644,"date":"2026-07-20T10:42:49","date_gmt":"2026-07-20T07:42:49","guid":{"rendered":"https:\/\/fintech.mercek.net\/news\/?p=644"},"modified":"2026-07-23T15:45:12","modified_gmt":"2026-07-23T12:45:12","slug":"iyzico-yapay-zeka-destekli-alisveriste-yeni-bir-donemi-baslatiyor-kolai-ile-oneriden-odemeye-kesintisiz-alisveris-deneyimi","status":"publish","type":"post","link":"https:\/\/fintech.mercek.net\/news\/2026\/07\/20\/iyzico-yapay-zeka-destekli-alisveriste-yeni-bir-donemi-baslatiyor-kolai-ile-oneriden-odemeye-kesintisiz-alisveris-deneyimi\/","title":{"rendered":"iyzico, Yapay Zek\u00e2 Destekli Al\u0131\u015fveri\u015fte Yeni Bir D\u00f6nemi Ba\u015flat\u0131yor: kolai ile \u00d6neriden \u00d6demeye Kesintisiz Al\u0131\u015fveri\u015f Deneyimi"},"content":{"rendered":"<h2><strong>iyzico, \u00fcretken yapay zek\u00e2 destekli al\u0131\u015fveri\u015f asistan\u0131 kolai\u2019a uygulama i\u00e7i \u00f6deme \u00f6zelli\u011fini entegre ederek al\u0131\u015fveri\u015f deneyimini u\u00e7tan uca sahiplenmeye devam ediyor. Kullan\u0131c\u0131lar art\u0131k kolai\u2019\u0131n \u00f6nerdi\u011fi \u00fcr\u00fcnleri uygulamadan ayr\u0131lmadan inceleyip sat\u0131n alabiliyor. B\u00f6ylece kolai, kullan\u0131c\u0131lar i\u00e7in al\u0131\u015fveri\u015fi kesintisiz ve ki\u015fiselle\u015ftirilmi\u015f bir deneyime d\u00f6n\u00fc\u015ft\u00fcr\u00fcrken, iyzico \u00fcye i\u015f yerleri i\u00e7in de yeni bir g\u00f6r\u00fcn\u00fcrl\u00fck ve sat\u0131\u015f kanal\u0131 sunuyor.<\/strong><\/h2>\n<p>T\u00fcrkiye\u2019nin \u00f6nc\u00fc finansal teknoloji \u015firketlerinden <strong>iyzico<\/strong>, \u00fcretken yapay zek\u00e2 destekli al\u0131\u015fveri\u015f asistan\u0131 <strong>kolai<\/strong> ile al\u0131\u015fveri\u015f deneyimini d\u00f6n\u00fc\u015ft\u00fcrmeye devam ediyor. Kullan\u0131c\u0131lar\u0131n ihtiya\u00e7lar\u0131n\u0131 anlayarak ki\u015fiselle\u015ftirilmi\u015f \u00fcr\u00fcn ve kampanya \u00f6nerileri sunan kolai, art\u0131k \u00f6nerdi\u011fi \u00fcr\u00fcnler i\u00e7in uygulama i\u00e7i \u00f6deme deneyimi de sa\u011fl\u0131yor. B\u00f6ylece kullan\u0131c\u0131lar, sohbet ak\u0131\u015f\u0131 i\u00e7erisinde \u00fcr\u00fcn ke\u015ffinden \u00f6deme ad\u0131m\u0131na kesintisiz bir al\u0131\u015fveri\u015f deneyimi ya\u015f\u0131yor.<\/p>\n<p>Yeni \u00f6zellikle birlikte kullan\u0131c\u0131lar ihtiya\u00e7lar\u0131na uygun \u00f6nerileri aray\u0131p g\u00f6r\u00fcnt\u00fcleyebiliyor ve se\u00e7tikleri \u00fcr\u00fcn\u00fc \u201c<strong>iyzico ile \u00d6de<\/strong>\u201d y\u00f6ntemiyle g\u00fcvenli ve h\u0131zl\u0131 \u015fekilde, uygulamadan \u00e7\u0131kmadan sat\u0131n alabiliyor. Daha az ad\u0131mda, daha h\u0131zl\u0131 bir al\u0131\u015fveri\u015f deneyimi sunan bu yap\u0131, kullan\u0131c\u0131lar i\u00e7in kolayl\u0131k sa\u011flarken, \u00fcye i\u015f yerleri i\u00e7in de g\u00f6r\u00fcn\u00fcrl\u00fck, eri\u015fim ve sat\u0131\u015f potansiyelini g\u00fc\u00e7lendiriyor.<\/p>\n<p>\u00d6l\u00e7eklenebilir altyap\u0131 sayesinde yeni \u00fcye i\u015f yerlerinin de kolayca entegre olabilece\u011fi yap\u0131, <strong>iyzico<\/strong>\u2019nun b\u00fct\u00fcnle\u015fik ticaret vizyonunun \u00f6nemli bir yans\u0131mas\u0131 olarak dikkat \u00e7ekiyor. Bu al\u0131\u015fveri\u015f deneyiminde, \u00fcr\u00fcn sat\u0131\u015f\u0131 ilgili \u00fcye i\u015f yeri taraf\u0131ndan ger\u00e7ekle\u015ftirilirken; iyzico, s\u00fcrecin kolay, h\u0131zl\u0131 ve g\u00fcvenli \u015fekilde ger\u00e7ekle\u015fmesine olanak sa\u011fl\u0131yor.<\/p>\n<h3><strong>\u201ckolai ile yeni nesil bir al\u0131\u015fveri\u015f deneyimi sunuyoruz\u201d<\/strong><\/h3>\n<p>kolai\u2019nin uygulama i\u00e7i \u00f6deme \u00f6zelli\u011fine ili\u015fkin de\u011ferlendirmede bulunan <strong>iyzico \u00dcr\u00fcnlerden Sorumlu Genel M\u00fcd\u00fcr Yard\u0131mc\u0131s\u0131 Onur Do\u011fruer<\/strong>, \u015funlar\u0131 s\u00f6yledi:<\/p>\n<p>\u201cD\u00fcnyada e-ticaretin yeni geli\u015fim alan\u0131; do\u011fru \u00fcr\u00fcn\u00fc, do\u011fru anda \u00f6neren ve sat\u0131n alma s\u00fcrecini kesintisiz bir deneyime d\u00f6n\u00fc\u015ft\u00fcren, yapay zek\u00e2 destekli ticaret altyap\u0131lar\u0131 olacak. Yapay zek\u00e2, bu d\u00f6n\u00fc\u015f\u00fcm\u00fcn ke\u015fif ve karar verme katman\u0131n\u0131 g\u00fc\u00e7lendirirken, \u00f6deme teknolojileri de bu deneyimin g\u00fcvenli, h\u0131zl\u0131 ve \u00f6l\u00e7eklenebilir \u015fekilde ger\u00e7ekle\u015fmesini sa\u011fl\u0131yor.<\/p>\n<p>kolai\u2019a ekledi\u011fimiz uygulama i\u00e7i \u00f6deme \u00f6zelli\u011fini bu d\u00f6n\u00fc\u015f\u00fcm\u00fcn \u00f6nc\u00fc ad\u0131mlar\u0131ndan biri olarak g\u00f6r\u00fcyoruz. Kullan\u0131c\u0131lar\u0131m\u0131z art\u0131k al\u0131\u015fveri\u015f \u00f6ncesi bir \u00fcr\u00fcn\u00fc ke\u015ffetmek i\u00e7in ayr\u0131, de\u011ferlendirmek i\u00e7in ayr\u0131, sat\u0131n almak i\u00e7in ayr\u0131 kanallara ge\u00e7mek zorunda kalm\u0131yor. Sohbet ak\u0131\u015f\u0131 i\u00e7inde ihtiyac\u0131n\u0131 ifade ediyor, \u00f6nerileri g\u00f6r\u00fcyor ve iyzico\u2019nun g\u00fcvenli ve kolay \u00f6deme altyap\u0131s\u0131yla i\u015flemini tamamlayabiliyor. B\u00f6ylece kolai hem kullan\u0131c\u0131lar hem de i\u015fletmeler i\u00e7in al\u0131\u015fveri\u015fi daha kolay, daha h\u0131zl\u0131 ve daha b\u00fct\u00fcnle\u015fik bir deneyime d\u00f6n\u00fc\u015ft\u00fcr\u00fcyor. Yapay zek\u00e2 destekli, sohbetten uygulama i\u00e7i \u00f6demeye uzanan al\u0131\u015fveri\u015f deneyimini sunarak, ticaretin gelece\u011finde iyzico\u2019nun \u00f6nc\u00fc rol\u00fcn\u00fc daha da g\u00fc\u00e7lendiriyoruz.\u201d<\/p>\n<h3><strong>Yapay zek\u00e2 destekli al\u0131\u015fveri\u015fte yeni d\u00f6nem<\/strong><\/h3>\n<p><strong>iyzico<\/strong>\u2019nun \u00fcretken yapay zek\u00e2 destekli al\u0131\u015fveri\u015f asistan\u0131 <strong>kolai<\/strong>, kullan\u0131c\u0131lar\u0131n \u00fcr\u00fcn, marka ve kampanya ke\u015ffini ki\u015fiselle\u015ftirilmi\u015f \u00f6nerilerle kolayla\u015ft\u0131r\u0131yor. Yeni d\u00f6nemde kolai, kullan\u0131c\u0131n\u0131n ihtiyac\u0131na g\u00f6re en do\u011fru \u00fcr\u00fcn\u00fc e\u015fle\u015ftirme g\u00fcc\u00fcn\u00fc \u00f6deme ad\u0131m\u0131yla birle\u015ftiriyor ve al\u0131\u015fveri\u015f yolculu\u011funu u\u00e7tan uca kesintisiz bir deneyim haline getiriyor. Yeni \u00f6zellik; kullan\u0131c\u0131lar i\u00e7in daha az ad\u0131mda al\u0131\u015fveri\u015f, uygulamadan \u00e7\u0131kmadan \u00f6deme ve kesintisiz deneyim sa\u011flarken; \u00fcye i\u015f yerleri i\u00e7in de \u00fcr\u00fcn g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fcn\u00fc art\u0131ran, d\u00f6n\u00fc\u015f\u00fcm oranlar\u0131n\u0131 destekleyen ve yapay zek\u00e2 destekli ticarete entegrasyonu kolayla\u015ft\u0131ran \u00f6l\u00e7eklenebilir bir altyap\u0131 sunuyor.<\/p>\n<p>Yeni nesil bir al\u0131\u015fveri\u015f deneyimi i\u00e7in kolai\u2019a <strong>iyzico<\/strong> mobil uygulamas\u0131ndan ula\u015f\u0131labiliyor.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>iyzico, \u00fcretken yapay zek\u00e2 destekli al\u0131\u015fveri\u015f asistan\u0131 kolai\u2019a uygulama i\u00e7i \u00f6deme \u00f6zelli\u011fini entegre ederek kullan\u0131c\u0131lar\u0131n sohbet ak\u0131\u015f\u0131 i\u00e7inde \u00fcr\u00fcn ke\u015ffinden \u00f6demeye kesintisiz bir deneyim ya\u015famas\u0131n\u0131 sa\u011fl\u0131yor.<\/p>\n","protected":false},"author":2,"featured_media":702,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_ecomap_primary_org_id":669,"_ecomap_primary_org_name":"iyzico","_ecomap_mentioned_org_ids":"[]","_ecomap_related_org_ids":"","_ecomap_match_confidence":0.95,"_ecomap_email_message_id":"19f7e711ba4de993","_ecomap_email_from":"pressrelease@faselis.com","_ecomap_editor_notes":"Kaynak b\u00fcltenden HTML e-posta \u015fablonu temizlendi, altbilgi ve abonelik ba\u011flant\u0131lar\u0131 kald\u0131r\u0131ld\u0131. Ba\u015fl\u0131k yeniden yaz\u0131ld\u0131, spot h2 olarak d\u00fczenlendi ve g\u00f6vdeye h3 alt ba\u015fl\u0131klar\u0131 eklendi. '\u00d6nc\u00fc' gibi abart\u0131l\u0131 ifadeler yumu\u015fat\u0131ld\u0131. \u015eirket profili b\u00f6l\u00fcm\u00fc bulunmad\u0131\u011f\u0131 i\u00e7in \u00e7\u0131kar\u0131lmad\u0131.","_ecomap_original_body":"<p>Say\u0131n Bas\u0131n Mensubu,<br><br>iyzico, \u00fcretken yapay zek\u00e2 destekli al\u0131\u015fveri\u015f asistan\u0131 kolai\u2019a uygulama i\u00e7i \u00f6deme \u00f6zelli\u011fi entegre etti. B\u00f6ylece, kullan\u0131c\u0131lar art\u0131k kolai\u2019\u0131n \u00f6nerdi\u011fi \u00fcr\u00fcnleri uygulamadan ayr\u0131lmadan inceleyip sat\u0131n alabiliyor. <br><br>Konuyla ilgili b\u00fclten ve g\u00f6rselleri de\u011ferlendirmenize sunar\u0131z.<br><br>Sayg\u0131lar\u0131m\u0131zla,<br><br><\/p><meta name=\"robots\" content=\"noindex, nofollow\"><meta http-equiv=\"Content-Type\" content=\"text\/html; charset=utf-8\"><title>Bas\u0131n B\u00fclteni \/ iyzico, yapay zek\u00e2 destekli al\u0131\u015fveri\u015fte yeni bir d\u00f6nemi ba\u015flat\u0131yor: kolai ile \u00f6neriden \u00f6demeye kesintisiz al\u0131\u015fveri\u015f deneyimi<\/title>  <center><table align=\"center\" border=\"0\" cellpadding=\"0\" cellspacing=\"0\" width=\"100%\" height=\"100%\" id=\"bodycontent\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; background-color: #f6f7f8; color: #1c2b28; font-size: 12px; margin: 0; margin-top: 0px; mso-table-lspace: 0pt; mso-table-rspace: 0pt; padding: 0; padding-top: 0px;\"><tr style=\"border: 0px none; border-collapse: collapse; border-spacing: 0px;\"><td align=\"center\" valign=\"top\" id=\"bodyinside\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; background-color: #f6f7f8; border-collapse: collapse; color: #1c2b28; font-size: 12px; margin: 0; mso-table-lspace: 0pt; mso-table-rspace: 0pt; padding: 20px;\"><table border=\"0\" cellpadding=\"0\" cellspacing=\"0\" id=\"template\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; background-color: #ffffff; margin-top: 0px; mso-table-lspace: 0pt; mso-table-rspace: 0pt; padding-top: 0px; width: 600px;\" width=\"600\"><tr style=\"border: 0px none; border-collapse: collapse; border-spacing: 0px;\"><td align=\"center\" valign=\"top\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; border-collapse: collapse; mso-table-lspace: 0pt; mso-table-rspace: 0pt;\"><table border=\"0\" cellpadding=\"0\" cellspacing=\"0\" width=\"100%\" id=\"preheader\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; background-color: #f6f7f8; margin-top: 0px; mso-table-lspace: 0pt; mso-table-rspace: 0pt; padding-top: 0px;\"><tr style=\"border: 0px none; border-collapse: collapse; border-spacing: 0px;\"><td valign=\"top\" class=\"preheadercontent\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; border-collapse: collapse; color: #808080; font-family: Helvetica,Arial,sans-serif; font-size: 11px; line-height: 125%; mso-table-lspace: 0pt; mso-table-rspace: 0pt; padding-bottom: 10px; padding-left: 20px; padding-right: 20px; padding-top: 10px; text-align: center;\"><\/td><\/tr><\/table><\/td><\/tr><tr style=\"border: 0px none; border-collapse: collapse; border-spacing: 0px;\"><td align=\"center\" valign=\"top\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; border-collapse: collapse; mso-table-lspace: 0pt; mso-table-rspace: 0pt; padding-top:20px\"><table border=\"0\" cellpadding=\"0\" cellspacing=\"0\" width=\"100%\" class=\"mailbody\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; font-family: Helvetica,Arial,sans-serif; font-size: 14px; line-height: 1.5; margin-top: 0px; mso-table-lspace: 0pt; mso-table-rspace: 0pt; padding-bottom: 20px; padding-left: 20px; padding-right: 20px; padding-top: 20px;\"><tr style=\"border: 0px none; border-collapse: collapse; border-spacing: 0px;\"><td valign=\"top\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; border-collapse: collapse; mso-table-lspace: 0pt; mso-table-rspace: 0pt;\"><p style='margin-right:0cm;margin-left:0cm;font-size:16px;font-family:\"Calibri\",sans-serif;margin:0cm;text-align:center;line-height:120%;'><strong fr-original-style=\"\" style=\"font-weight: 700;\"><span style='font-size:21px;line-height:120%;font-family:\"Calibri\",sans-serif;'>iyzico, yapay zek\u00e2 destekli al\u0131\u015fveri\u015fte yeni bir d\u00f6nemi ba\u015flat\u0131yor:\u00a0<\/span><\/strong><\/p><p style='margin-right:0cm;margin-left:0cm;font-size:16px;font-family:\"Calibri\",sans-serif;margin:0cm;text-align:center;line-height:120%;'><strong fr-original-style=\"\" style=\"font-weight: 700;\"><\/strong><br><\/p><p style='margin-right:0cm;margin-left:0cm;font-size:16px;font-family:\"Calibri\",sans-serif;margin:0cm;text-align:center;line-height:120%;'><strong fr-original-style=\"\" style=\"font-weight: 700;\"><span style='font-size:21px;line-height:120%;font-family:\"Calibri\",sans-serif;'>kolai ile \u00f6neriden \u00f6demeye kesintisiz al\u0131\u015fveri\u015f deneyimi<\/span><\/strong><\/p><p style='margin-right:0cm;margin-left:0cm;font-size:16px;font-family:\"Calibri\",sans-serif;margin:0cm;text-align:center;line-height:120%;'><strong fr-original-style=\"\" style=\"font-weight: 700;\"><span style='font-size:19px;line-height:120%;font-family:\"Calibri\",sans-serif;'>\u00a0<\/span><\/strong><\/p><p style='margin-right:0cm;margin-left:0cm;font-size:16px;font-family:\"Calibri\",sans-serif;margin:0cm;text-align:justify;line-height:120%;'><strong fr-original-style=\"\" style=\"font-weight: 700;\"><span style='font-family:\"Calibri\",sans-serif;'>iyzico, \u00fcretken yapay zek\u00e2 destekli al\u0131\u015fveri\u015f asistan\u0131 kolai\u2019a uygulama i\u00e7i \u00f6deme \u00f6zelli\u011fini entegre ederek al\u0131\u015fveri\u015f deneyimini u\u00e7tan uca sahiplenmeye devam ediyor. Kullan\u0131c\u0131lar art\u0131k kolai\u2019\u0131n \u00f6nerdi\u011fi \u00fcr\u00fcnleri uygulamadan ayr\u0131lmadan inceleyip sat\u0131n alabiliyor. B\u00f6ylece kolai, kullan\u0131c\u0131lar i\u00e7in al\u0131\u015fveri\u015fi kesintisiz ve ki\u015fiselle\u015ftirilmi\u015f bir deneyime d\u00f6n\u00fc\u015ft\u00fcr\u00fcrken, iyzico \u00fcye i\u015f yerleri i\u00e7in de yeni bir g\u00f6r\u00fcn\u00fcrl\u00fck ve sat\u0131\u015f kanal\u0131 sunuyor.<\/span><\/strong><\/p><p style='margin-right:0cm;margin-left:0cm;font-size:16px;font-family:\"Calibri\",sans-serif;margin:0cm;text-align:justify;line-height:120%;'><br><\/p><p style='margin-right:0cm;margin-left:0cm;font-size:16px;font-family:\"Calibri\",sans-serif;margin:0cm;text-align:justify;line-height:115%;'><span style='font-size:15px;line-height:115%;font-family:\"Calibri\",sans-serif;'>T\u00fcrkiye\u2019nin \u00f6nc\u00fc finansal teknoloji \u015firketlerinden iyzico, \u00fcretken yapay zek\u00e2 destekli al\u0131\u015fveri\u015f asistan\u0131 kolai ile al\u0131\u015fveri\u015f deneyimini d\u00f6n\u00fc\u015ft\u00fcrmeye devam ediyor. Kullan\u0131c\u0131lar\u0131n ihtiya\u00e7lar\u0131n\u0131 anlayarak ki\u015fiselle\u015ftirilmi\u015f \u00fcr\u00fcn ve kampanya \u00f6nerileri sunan kolai, art\u0131k \u00f6nerdi\u011fi \u00fcr\u00fcnler i\u00e7in uygulama i\u00e7i \u00f6deme deneyimi de sa\u011fl\u0131yor. B\u00f6ylece kullan\u0131c\u0131lar, sohbet ak\u0131\u015f\u0131 i\u00e7erisinde \u00fcr\u00fcn ke\u015ffinden \u00f6deme ad\u0131m\u0131na kesintisiz bir al\u0131\u015fveri\u015f deneyimi ya\u015f\u0131yor.<\/span><\/p><p style='margin-right:0cm;margin-left:0cm;font-size:16px;font-family:\"Calibri\",sans-serif;margin:0cm;text-align:justify;line-height:115%;'><br><\/p><p style='margin-right:0cm;margin-left:0cm;font-size:16px;font-family:\"Calibri\",sans-serif;margin:0cm;text-align:justify;line-height:115%;'><span style='font-size:15px;line-height:115%;font-family:\"Calibri\",sans-serif;'>Yeni \u00f6zellikle birlikte kullan\u0131c\u0131lar ihtiya\u00e7lar\u0131na uygun \u00f6nerileri aray\u0131p g\u00f6r\u00fcnt\u00fcleyebiliyor ve se\u00e7tikleri \u00fcr\u00fcn\u00fc \u201ciyzico ile \u00d6de\u201d y\u00f6ntemiyle g\u00fcvenli ve h\u0131zl\u0131 \u015fekilde, uygulamadan \u00e7\u0131kmadan sat\u0131n alabiliyor. Daha az ad\u0131mda, daha h\u0131zl\u0131 bir al\u0131\u015fveri\u015f deneyimi sunan bu yap\u0131, kullan\u0131c\u0131lar i\u00e7in kolayl\u0131k sa\u011flarken, \u00fcye i\u015f yerleri i\u00e7in de g\u00f6r\u00fcn\u00fcrl\u00fck, eri\u015fim ve sat\u0131\u015f potansiyelini g\u00fc\u00e7lendiriyor.<\/span><\/p><p style='margin-right:0cm;margin-left:0cm;font-size:16px;font-family:\"Calibri\",sans-serif;margin:0cm;text-align:justify;line-height:115%;'><br><\/p><p style='margin-right:0cm;margin-left:0cm;font-size:16px;font-family:\"Calibri\",sans-serif;margin:0cm;text-align:justify;line-height:115%;'><span style='font-size:15px;line-height:115%;font-family:\"Calibri\",sans-serif;'>\u00d6l\u00e7eklenebilir altyap\u0131 sayesinde yeni \u00fcye i\u015f yerlerinin de kolayca entegre olabilece\u011fi yap\u0131, iyzico\u2019nun b\u00fct\u00fcnle\u015fik ticaret vizyonunun \u00f6nemli bir yans\u0131mas\u0131 olarak dikkat \u00e7ekiyor. Bu al\u0131\u015fveri\u015f deneyiminde, \u00fcr\u00fcn sat\u0131\u015f\u0131 ilgili \u00fcye i\u015f yeri taraf\u0131ndan ger\u00e7ekle\u015ftirilirken; iyzico, s\u00fcrecin kolay, h\u0131zl\u0131 ve g\u00fcvenli \u015fekilde ger\u00e7ekle\u015fmesine olanak sa\u011fl\u0131yor.\u00a0<\/span><\/p><p style='margin-right:0cm;margin-left:0cm;font-size:16px;font-family:\"Calibri\",sans-serif;margin:0cm;text-align:justify;line-height:115%;'><br><\/p><p style='margin-right:0cm;margin-left:0cm;font-size:16px;font-family:\"Calibri\",sans-serif;margin:0cm;text-align:justify;line-height:115%;'><strong fr-original-style=\"\" style=\"font-weight: 700;\"><span style='font-size:15px;line-height:115%;font-family:\"Calibri\",sans-serif;'>\u201ckolai ile yeni nesil bir al\u0131\u015fveri\u015f deneyimi sunuyoruz\u201d<\/span><\/strong><\/p><p style='margin-right:0cm;margin-left:0cm;font-size:16px;font-family:\"Calibri\",sans-serif;margin:0cm;text-align:justify;line-height:115%;'><br><\/p><p style='margin-right:0cm;margin-left:0cm;font-size:16px;font-family:\"Calibri\",sans-serif;margin:0cm;text-align:justify;line-height:115%;'><span style='font-size:15px;line-height:115%;font-family:\"Calibri\",sans-serif;'>kolai\u2019nin uygulama i\u00e7i \u00f6deme \u00f6zelli\u011fine ili\u015fkin de\u011ferlendirmede bulunan <strong fr-original-style=\"\" style=\"font-weight: 700;\">iyzico \u00dcr\u00fcnlerden Sorumlu Genel M\u00fcd\u00fcr Yard\u0131mc\u0131s\u0131 Onur Do\u011fruer<\/strong>, \u015funlar\u0131 s\u00f6yledi:\u00a0<\/span><\/p><p style='margin-right:0cm;margin-left:0cm;font-size:16px;font-family:\"Calibri\",sans-serif;margin:0cm;text-align:justify;line-height:115%;'><br><\/p><p style='margin-right:0cm;margin-left:0cm;font-size:16px;font-family:\"Calibri\",sans-serif;margin:0cm;text-align:justify;line-height:115%;'><span style='font-size:15px;line-height:115%;font-family:\"Calibri\",sans-serif;'>\u201cD\u00fcnyada e-ticaretin yeni geli\u015fim alan\u0131; do\u011fru \u00fcr\u00fcn\u00fc, do\u011fru anda \u00f6neren ve sat\u0131n alma s\u00fcrecini kesintisiz bir deneyime d\u00f6n\u00fc\u015ft\u00fcren, yapay zek\u00e2 destekli ticaret altyap\u0131lar\u0131 olacak. Yapay zek\u00e2, bu d\u00f6n\u00fc\u015f\u00fcm\u00fcn ke\u015fif ve karar verme katman\u0131n\u0131 g\u00fc\u00e7lendirirken, \u00f6deme teknolojileri de bu deneyimin g\u00fcvenli, h\u0131zl\u0131 ve \u00f6l\u00e7eklenebilir \u015fekilde ger\u00e7ekle\u015fmesini sa\u011fl\u0131yor.<\/span><\/p><p style='margin-right:0cm;margin-left:0cm;font-size:16px;font-family:\"Calibri\",sans-serif;margin:0cm;text-align:justify;line-height:115%;'><br><\/p><p style='margin-right:0cm;margin-left:0cm;font-size:16px;font-family:\"Calibri\",sans-serif;margin:0cm;text-align:justify;line-height:115%;'><span style='font-size:15px;line-height:115%;font-family:\"Calibri\",sans-serif;'>kolai\u2019a ekledi\u011fimiz uygulama i\u00e7i \u00f6deme \u00f6zelli\u011fini bu d\u00f6n\u00fc\u015f\u00fcm\u00fcn \u00f6nc\u00fc ad\u0131mlar\u0131ndan biri olarak g\u00f6r\u00fcyoruz. Kullan\u0131c\u0131lar\u0131m\u0131z art\u0131k al\u0131\u015fveri\u015f \u00f6ncesi bir \u00fcr\u00fcn\u00fc ke\u015ffetmek i\u00e7in ayr\u0131, de\u011ferlendirmek i\u00e7in ayr\u0131, sat\u0131n almak i\u00e7in ayr\u0131 kanallara ge\u00e7mek zorunda kalm\u0131yor. Sohbet ak\u0131\u015f\u0131 i\u00e7inde ihtiyac\u0131n\u0131 ifade ediyor, \u00f6nerileri g\u00f6r\u00fcyor ve iyzico\u2019nun g\u00fcvenli ve kolay \u00f6deme altyap\u0131s\u0131yla i\u015flemini tamamlayabiliyor. B\u00f6ylece kolai hem kullan\u0131c\u0131lar hem de i\u015fletmeler i\u00e7in al\u0131\u015fveri\u015fi daha kolay, daha h\u0131zl\u0131 ve daha b\u00fct\u00fcnle\u015fik bir deneyime d\u00f6n\u00fc\u015ft\u00fcr\u00fcyor. Yapay zek\u00e2 destekli, sohbetten uygulama i\u00e7i \u00f6demeye uzanan al\u0131\u015fveri\u015f deneyimini sunarak, ticaretin gelece\u011finde iyzico\u2019nun \u00f6nc\u00fc rol\u00fcn\u00fc daha da g\u00fc\u00e7lendiriyoruz.\u201d<\/span><\/p><p style='margin-right:0cm;margin-left:0cm;font-size:16px;font-family:\"Calibri\",sans-serif;margin:0cm;text-align:justify;line-height:115%;'><br><\/p><p style='margin-right:0cm;margin-left:0cm;font-size:16px;font-family:\"Calibri\",sans-serif;margin:0cm;text-align:justify;line-height:115%;'><strong fr-original-style=\"\" style=\"font-weight: 700;\"><span style='font-size:15px;line-height:115%;font-family:\"Calibri\",sans-serif;'>Yapay zek\u00e2 destekli al\u0131\u015fveri\u015fte yeni d\u00f6nem<\/span><\/strong><\/p><p style='margin-right:0cm;margin-left:0cm;font-size:16px;font-family:\"Calibri\",sans-serif;margin:0cm;text-align:justify;line-height:115%;'><br><\/p><p style='margin-right:0cm;margin-left:0cm;font-size:16px;font-family:\"Calibri\",sans-serif;margin:0cm;text-align:justify;line-height:115%;'><span style='font-size:15px;line-height:115%;font-family:\"Calibri\",sans-serif;'>iyzico\u2019nun \u00fcretken yapay zek\u00e2 destekli al\u0131\u015fveri\u015f asistan\u0131 kolai, kullan\u0131c\u0131lar\u0131n \u00fcr\u00fcn, marka ve kampanya ke\u015ffini ki\u015fiselle\u015ftirilmi\u015f \u00f6nerilerle kolayla\u015ft\u0131r\u0131yor. Yeni d\u00f6nemde kolai, kullan\u0131c\u0131n\u0131n ihtiyac\u0131na g\u00f6re en do\u011fru \u00fcr\u00fcn\u00fc e\u015fle\u015ftirme g\u00fcc\u00fcn\u00fc \u00f6deme ad\u0131m\u0131yla birle\u015ftiriyor ve al\u0131\u015fveri\u015f yolculu\u011funu u\u00e7tan uca kesintisiz bir deneyim haline getiriyor.<\/span> <span style='font-size:15px;line-height:115%;font-family:\"Calibri\",sans-serif;'>Yeni \u00f6zellik; kullan\u0131c\u0131lar i\u00e7in daha az ad\u0131mda al\u0131\u015fveri\u015f, uygulamadan \u00e7\u0131kmadan \u00f6deme ve kesintisiz deneyim sa\u011flarken; \u00fcye i\u015f yerleri i\u00e7in de \u00fcr\u00fcn g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fcn\u00fc art\u0131ran, d\u00f6n\u00fc\u015f\u00fcm oranlar\u0131n\u0131 destekleyen ve yapay zek\u00e2 destekli ticarete entegrasyonu kolayla\u015ft\u0131ran \u00f6l\u00e7eklenebilir bir altyap\u0131 sunuyor.<\/span><\/p><p style='margin-right:0cm;margin-left:0cm;font-size:16px;font-family:\"Calibri\",sans-serif;margin:0cm;text-align:justify;line-height:115%;'><br><\/p><p style='margin-right:0cm;margin-left:0cm;font-size:16px;font-family:\"Calibri\",sans-serif;margin:0cm;text-align:justify;line-height:115%;'><span style='font-size:15px;line-height:115%;font-family:\"Calibri\",sans-serif;'>Yeni nesil bir al\u0131\u015fveri\u015f deneyimi i\u00e7in kolai\u2019a iyzico mobil uygulamas\u0131ndan ula\u015f\u0131labiliyor.\u00a0<\/span><\/p><\/td><\/tr><\/table><\/td><\/tr><tr style=\"border: 0px none; border-collapse: collapse; border-spacing: 0px;\"><td align=\"center\" valign=\"top\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; border-collapse: collapse; mso-table-lspace: 0pt; mso-table-rspace: 0pt;\"><table border=\"0\" cellpadding=\"0\" cellspacing=\"4\" width=\"100%\" id=\"photos\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; margin-top: 0px; mso-table-lspace: 0pt; mso-table-rspace: 0pt; padding-top: 0px;\"><tr style=\"border: 0px none; border-collapse: collapse; border-spacing: 0px;\"><td align=\"center\" valign=\"top\" class=\"photo\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; border-collapse: collapse; mso-table-lspace: 0pt; mso-table-rspace: 0pt; padding-top: 20px; width: 200px; max-width: 200px; overflow: hidden;\" width=\"200\"><a href=\"https:\/\/get.faselis.com\/downloadfile.php?uid=11714677&amp;uidchk=9d6d2&amp;ct=tr&amp;pt=1262732&amp;pts=1000553&amp;e=bulten@mercek.net&amp;o=28894&amp;ot=4&amp;chk=6e663\" target=\"_blank\"><img border=\"0\" src=\"https:\/\/img.faselis.com\/faselis_tr\/brands\/27418\/s1784528643_iyzico_kolai_BB_g__rsel.png.jpg\" style=\"-ms-interpolation-mode: bicubic; border: 0; height: auto; line-height: 100%; max-width: 160px; outline: none; text-decoration: none;\" class=\"photoimage\"><\/a><p class=\"alttext\" style=\"width:194px;max-width: 194px;padding:0 20px;padding-bottom: 0; padding-left: 20px; padding-right: 20px; padding-top: 0;  font-family: Helvetica,Arial,sans-serif; font-size: 11px;overflow:hidden;\" align=\"left\" valign=\"top\"><\/p><\/td><td align=\"center\" valign=\"top\" class=\"photo\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; border-collapse: collapse; mso-table-lspace: 0pt; mso-table-rspace: 0pt; padding-top: 20px; width: 200px; max-width: 200px; overflow: hidden;\" width=\"200\"><a href=\"https:\/\/get.faselis.com\/downloadfile.php?uid=11714679&amp;uidchk=dd6f5&amp;ct=tr&amp;pt=1262732&amp;pts=1000553&amp;e=bulten@mercek.net&amp;o=28894&amp;ot=4&amp;chk=6e663\" target=\"_blank\"><img border=\"0\" src=\"https:\/\/img.faselis.com\/faselis_tr\/brands\/27418\/s1784528644_Onur_Do__ruer_iyzico___r__nlerden_Sorumlu_Genel_M__d__r_Yard__mc__s__.jpeg.jpg\" style=\"-ms-interpolation-mode: bicubic; border: 0; height: auto; line-height: 100%; max-width: 160px; outline: none; text-decoration: none;\" class=\"photoimage\"><\/a><p class=\"alttext\" style=\"width:194px;max-width: 194px;padding:0 20px;padding-bottom: 0; padding-left: 20px; padding-right: 20px; padding-top: 0;  font-family: Helvetica,Arial,sans-serif; font-size: 11px;overflow:hidden;\" align=\"left\" valign=\"top\"><\/p><\/td><td align=\"center\" valign=\"top\" class=\"photo\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; border-collapse: collapse; mso-table-lspace: 0pt; mso-table-rspace: 0pt; padding-top: 20px; width: 200px;\" width=\"200\"><\/td><\/tr><tr style=\"border: 0px none; border-collapse: collapse; border-spacing: 0px;\"><td align=\"center\" valign=\"top\" class=\"photo\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; border-collapse: collapse; mso-table-lspace: 0pt; mso-table-rspace: 0pt; padding-top: 20px; width: 200px;\" width=\"200\"><\/td><\/tr><\/table><\/td><\/tr><tr style=\"border: 0px none; border-collapse: collapse; border-spacing: 0px;\"><td align=\"center\" valign=\"top\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; border-collapse: collapse; mso-table-lspace: 0pt; mso-table-rspace: 0pt;\"><table border=\"0\" cellpadding=\"0\" cellspacing=\"0\" width=\"100%\" id=\"download\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; margin-top: 0px; mso-table-lspace: 0pt; mso-table-rspace: 0pt; padding-top: 0px;\"><tr style=\"border: 0px none; border-collapse: collapse; border-spacing: 0px;\"><td valign=\"top\" class=\"downloadright\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; border-collapse: collapse; font-family: Helvetica,Arial,sans-serif; font-size: 11px; height: 22px; line-height: 22px; mso-table-lspace: 0pt; mso-table-rspace: 0pt; padding-right: 20px; text-align: right;\">T\u00fcm g\u00f6rselleri indirmek i\u00e7in <a href=\"https:\/\/get.faselis.com\/download.php?type=2&amp;ct=tr&amp;pt=1262732&amp;pts=1000553&amp;e=bulten@mercek.net&amp;o=28894&amp;ot=4&amp;chk=6e663\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; color: #0c1820; text-decoration: underline;\"><img src=\"https:\/\/img.faselis.com\/mailing\/download.png\" alt=\" style=\" bicubic border: height: auto line-height: outline: none text-decoration:><\/a><\/td><\/tr><\/table><\/td><\/tr><tr style=\"border: 0px none; border-collapse: collapse; border-spacing: 0px;\"><td align=\"center\" valign=\"top\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; border-collapse: collapse; mso-table-lspace: 0pt; mso-table-rspace: 0pt;\"><table border=\"0\" cellpadding=\"0\" cellspacing=\"0\" width=\"100%\" id=\"photodesc\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; color: #1c2b28; font-family: Helvetica,Arial,sans-serif; font-size: 12px; line-height: 150%; margin-top: 0px; mso-table-lspace: 0pt; mso-table-rspace: 0pt; padding-bottom: 20px; padding-left: 20px; padding-right: 20px; padding-top: 0px;\"><tr style=\"border: 0px none; border-collapse: collapse; border-spacing: 0px;\"><td valign=\"top\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; border-collapse: collapse; mso-table-lspace: 0pt; mso-table-rspace: 0pt;\"><\/td><\/tr><\/table><\/td><\/tr><tr style=\"border: 0px none; border-collapse: collapse; border-spacing: 0px;\"><td align=\"center\" valign=\"top\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; border-collapse: collapse; mso-table-lspace: 0pt; mso-table-rspace: 0pt;\"><table border=\"0\" cellpadding=\"0\" cellspacing=\"0\" width=\"100%\" id=\"videos\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; margin-top: 0px; mso-table-lspace: 0pt; mso-table-rspace: 0pt; padding-bottom: 20px; padding-left: 20px; padding-right: 20px; padding-top: 0px;\"><tr style=\"border: 0px none; border-collapse: collapse; border-spacing: 0px;\"><td align=\"left\" valign=\"top\" colspan=\"3\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; border-collapse: collapse; mso-table-lspace: 0pt; mso-table-rspace: 0pt;\"><h2 class=\"headers\" style=\"border-bottom: 2px solid #CCCCCC; color: black; font-family: Helvetica,Arial,sans-serif; font-size: 18px; font-weight: bold; height: 32px; line-height: 32px; padding-bottom: 0; padding-left: 0; padding-right: 0; padding-top: 20px;\">Ek Dosyalar<\/h2><\/td><\/tr><tr style=\"border: 0px none; border-collapse: collapse; border-spacing: 0px;\"><td valign=\"top\" class=\"attachmentimage\" height=\"22\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; border-collapse: collapse; height: 22px; line-height: 22px; mso-table-lspace: 0pt; mso-table-rspace: 0pt; width: 22px;\" width=\"22\"><img border=\"0\" src=\"https:\/\/img.faselis.com\/mailing\/attachment.png\" alt=\"msword Icon\" style=\"-ms-interpolation-mode: bicubic; border: 0; height: auto; line-height: 100%; outline: none; text-decoration: none;\"><\/td><td valign=\"top\" class=\"attachmenttext\" height=\"22\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; border-collapse: collapse; font-family: Helvetica,Arial,sans-serif; font-size: 12px; height: 22px; line-height: 22px; mso-table-lspace: 0pt; mso-table-rspace: 0pt; padding-left: 10px; padding-right: 10px; text-align: left;\">iyzico_kolai BB_200726.docx<\/td><td valign=\"top\" class=\"videodownload\" height=\"22\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; border-collapse: collapse; font-family: Helvetica,Arial,sans-serif; font-size: 12px; font-weight: bold; height: 22px; line-height: 22px; mso-table-lspace: 0pt; mso-table-rspace: 0pt; text-align: right; width: 100px;\" width=\"100\"><a href=\"https:\/\/get.faselis.com\/downloadfile.php?uid=11714678&amp;uidchk=83b78&amp;ct=tr&amp;pt=1262732&amp;pts=1000553&amp;e=bulten@mercek.net&amp;o=28894&amp;ot=4&amp;chk=6e663\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; color: #1c2b28; text-decoration: underline;\">\u0130ndir<\/a><\/td><\/tr><\/table><\/td><\/tr><tr style=\"border: 0px none; border-collapse: collapse; border-spacing: 0px;\"><td align=\"center\" valign=\"top\" style=\"-ms-text-size-adjust: none; 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