{"id":594,"date":"2026-07-10T10:48:35","date_gmt":"2026-07-10T07:48:35","guid":{"rendered":"https:\/\/fintech.mercek.net\/news\/?p=594"},"modified":"2026-07-10T12:26:39","modified_gmt":"2026-07-10T09:26:39","slug":"is-bankasinin-sosyal-deger-yaratan-ciftci-bulusmalari","status":"publish","type":"post","link":"https:\/\/fintech.mercek.net\/news\/2026\/07\/10\/is-bankasinin-sosyal-deger-yaratan-ciftci-bulusmalari\/","title":{"rendered":"\u0130\u015f Bankas\u0131’n\u0131n Sosyal De\u011fer Yaratan \u00c7ift\u00e7i Bulu\u015fmalar\u0131"},"content":{"rendered":"

\u0130\u015f Bankas\u0131’n\u0131n \u00c7ift\u00e7i Bulu\u015fmalar\u0131 projesi, Ko\u00e7 \u00dcniversitesi Sosyal Etki Forumu (KUSIF) taraf\u0131ndan haz\u0131rlanan Yat\u0131r\u0131m\u0131n Sosyal Geri D\u00f6n\u00fc\u015f\u00fc raporu ile de\u011ferlendirildi. Rapora g\u00f6re tar\u0131m sekt\u00f6r\u00fcnde faaliyet g\u00f6steren \u00fcreticilerin bilgiye eri\u015fimini, s\u00fcrd\u00fcr\u00fclebilir tar\u0131m uygulamalar\u0131n\u0131 ve tar\u0131m teknolojilerinin yayg\u0131nla\u015fmas\u0131n\u0131 desteklemek amac\u0131yla hayata ge\u00e7irilen projeye yap\u0131lan her 1 TL’lik yat\u0131r\u0131m 8,17 TL sosyal de\u011fer \u00fcretiyor.<\/strong><\/h2>\n

\u0130\u015f Bankas\u0131’n\u0131n 81 ilde, y\u00fczlerce il\u00e7ede ger\u00e7ekle\u015ftirdi\u011fi \u00c7ift\u00e7i Bulu\u015fmalar\u0131, finans \u00e7\u00f6z\u00fcmlerinin anlat\u0131ld\u0131\u011f\u0131 toplant\u0131lar olman\u0131n \u00f6tesine ge\u00e7erek \u00fcreticileri bilgi ve teknolojiyle bulu\u015fturan kapsaml\u0131 bir payla\u015f\u0131m platformu olarak hizmet ediyor. Akademisyenler, sekt\u00f6r uzmanlar\u0131 ve tar\u0131m teknolojileri giri\u015fimlerinin de yer ald\u0131\u011f\u0131 bulu\u015fmalarda \u00fcreticilere; iklim de\u011fi\u015fikli\u011fine uyum, s\u00fcrd\u00fcr\u00fclebilir \u00fcretim teknikleri, dijital tar\u0131m uygulamalar\u0131, do\u011fru sulama ve g\u00fcbreleme y\u00f6ntemleri, hayvan refah\u0131 ile finansal okuryazarl\u0131k konular\u0131nda bilgiler aktar\u0131l\u0131yor.<\/p>\n

Sosyal De\u011ferin %96’s\u0131 Do\u011frudan \u00dcreticilere Yans\u0131d\u0131<\/strong><\/h3>\n

Ko\u00e7 \u00dcniversitesi Sosyal Etki Forumu (KUSIF) taraf\u0131ndan haz\u0131rlanan Yat\u0131r\u0131m\u0131n Sosyal Geri D\u00f6n\u00fc\u015f\u00fc raporuna g\u00f6re, yarat\u0131lan toplam sosyal de\u011ferin %96’s\u0131 do\u011frudan \u00e7ift\u00e7ilere yans\u0131d\u0131. Ara\u015ft\u0131rmaya kat\u0131lan \u00fcreticiler; ekonomik geleceklerine daha g\u00fcvenle bakt\u0131klar\u0131n\u0131, yeni tar\u0131msal teknolojilerini uygulama konusunda motivasyon kazand\u0131klar\u0131n\u0131 ve finansal kararlar\u0131n\u0131 daha bilin\u00e7li vermeye ba\u015flad\u0131klar\u0131n\u0131 belirtti. Finansal okuryazarl\u0131k e\u011fitimleri ise \u00fcreticilerin nakit ak\u0131\u015f\u0131n\u0131 daha etkin y\u00f6netmesine ve uygun finans \u00e7\u00f6z\u00fcmlerini de\u011ferlendirmelerine katk\u0131 sa\u011flad\u0131.<\/p>\n

Sahadaki Deneyim Kurum \u0130\u00e7inde de Etki Yaratt\u0131<\/strong><\/h3>\n

Rapora g\u00f6re \u00c7ift\u00e7i Bulu\u015fmalar\u0131, yaln\u0131zca \u00fcreticilere de\u011fil, banka \u00e7al\u0131\u015fanlar\u0131na da katk\u0131 sundu. Projede g\u00f6rev alan ekiplerin sahadaki deneyimleriyle olu\u015fturulan Tar\u0131m Ekosistem E\u011fitim program\u0131 sayesinde \u00e7al\u0131\u015fanlar\u0131n tar\u0131m ekosistemine ili\u015fkin bilgi birikimi g\u00fc\u00e7lenirken; ekolojik okuryazarl\u0131klar\u0131 da geli\u015fti.<\/p>\n

\u0130\u015f Bankas\u0131, \u00c7ift\u00e7i Bulu\u015fmalar\u0131 ile \u00fcreticilerin bilgiye, teknolojiye ve do\u011fru finansman \u00e7\u00f6z\u00fcmlerine eri\u015fimini desteklemeye; tar\u0131m sekt\u00f6r\u00fcn\u00fcn s\u00fcrd\u00fcr\u00fclebilir d\u00f6n\u00fc\u015f\u00fcm\u00fcne uzun vadeli katk\u0131 sa\u011flamaya devam edecek.<\/p>\n

Tar\u0131m Alan\u0131nda Sosyal Etki Analizlerinin \u00d6nc\u00fcs\u00fc<\/strong><\/h3>\n

\u00c7ift\u00e7i Bulu\u015fmalar\u0131 i\u00e7in haz\u0131rlanan ve uluslararas\u0131 ge\u00e7erlili\u011fi olan SROI raporu, T\u00fcrkiye finans sekt\u00f6r\u00fcnde tar\u0131m alan\u0131nda ger\u00e7ekle\u015ftirilen sosyal etki analizlerinin \u00f6nc\u00fc \u00f6rnekleri aras\u0131nda yer al\u0131yor. Eyl\u00fcl 2024-Kas\u0131m 2025 d\u00f6nemini kapsayan \u00e7al\u0131\u015fma; masa ba\u015f\u0131 ara\u015ft\u0131rmalar, saha g\u00f6zlemleri, 7 ilde yap\u0131lan odak grup g\u00f6r\u00fc\u015fmeleri ve y\u00fczlerce \u00fcreticiyle yap\u0131lan nicel ara\u015ft\u0131rmalara dayan\u0131yor. \u0130ngilizce versiyonu SVI veri taban\u0131nda da yay\u0131mlanan rapor, tar\u0131m alan\u0131nda uluslararas\u0131 standartlarda \u00f6l\u00e7\u00fcmlenmi\u015f bir sosyal etki analizi niteli\u011fi ta\u015f\u0131yor.<\/p>\n","protected":false},"excerpt":{"rendered":"

\u0130\u015f Bankas\u0131’n\u0131n \u00c7ift\u00e7i Bulu\u015fmalar\u0131 projesi, her 1 TL’lik yat\u0131r\u0131mda 8,17 TL sosyal de\u011fer \u00fcretiyor.<\/p>\n","protected":false},"author":2,"featured_media":593,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_ecomap_primary_org_id":178,"_ecomap_primary_org_name":"\u0130\u015f Bankas\u0131","_ecomap_mentioned_org_ids":"[]","_ecomap_related_org_ids":"","_ecomap_match_confidence":0.95,"_ecomap_email_message_id":"19f4af6cbdeb6556","_ecomap_email_from":"pressrelease@faselis.com","_ecomap_editor_notes":"Kaynak b\u00fcltenden e-posta HTML \u015fablonu temizlendi, footer ve abonelik ba\u011flant\u0131lar\u0131 kald\u0131r\u0131ld\u0131. Ba\u015fl\u0131k ve alt ba\u015fl\u0131k d\u00fczenlendi. G\u00f6vdeye h2 ve h3 ba\u015fl\u0131klar\u0131 eklendi, spot c\u00fcmle h2 olarak d\u00fczenlendi. '\u00d6nc\u00fc' ifadesi korundu ancak abart\u0131l\u0131 ifadeler t\u00f6rp\u00fclendi. 'Haber \u0130\u00e7eri\u011fi...' dosya ad\u0131 ve indirme ba\u011flant\u0131lar\u0131 kald\u0131r\u0131ld\u0131. \u015eirket profili b\u00f6l\u00fcm\u00fc bulunmad\u0131\u011f\u0131 i\u00e7in \u00e7\u0131kar\u0131lmad\u0131.","_ecomap_original_body":"

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\u0130\u015f Bankas\u0131\u2019n\u0131n sosyal de\u011fer yaratan \u00c7ift\u00e7i Bulu\u015fmalar\u0131 <\/span><\/strong><\/p>

Tar\u0131ma yap\u0131lan t\u00fcm yat\u0131r\u0131mlar y\u00fcksek katma de\u011fer potansiyeli ile \u00fclkeye de\u011fer yarat\u0131yor. T\u00fcrkiye \u0130\u015f Bankas\u0131\u2019n\u0131n \u201c\u00c7ift\u00e7i Bulu\u015fmalar\u0131\u201d projesi de Ko\u00e7 \u00dcniversitesi Sosyal Etki Forumu (KUSIF) taraf\u0131ndan haz\u0131rlanan Yat\u0131r\u0131m\u0131n Sosyal Geri D\u00f6n\u00fc\u015f\u00fc raporu ile de\u011ferlendirildi. Rapora g\u00f6re tar\u0131m sekt\u00f6r\u00fcnde faaliyet g\u00f6steren \u00fcreticilerin bilgiye eri\u015fimini, s\u00fcrd\u00fcr\u00fclebilir tar\u0131m uygulamalar\u0131n\u0131 ve tar\u0131m teknolojilerinin yayg\u0131nla\u015fmas\u0131n\u0131 desteklemek amac\u0131yla hayata ge\u00e7irilen projeye yap\u0131lan her 1 TL\u2019lik yat\u0131r\u0131m 8,17 TL sosyal de\u011fer \u00fcretiyor.<\/strong><\/p>

\u0130\u015f Bankas\u0131\u2019n\u0131n 81 ilde, y\u00fczlerce il\u00e7ede ger\u00e7ekle\u015ftirdi\u011fi \u00c7ift\u00e7i Bulu\u015fmalar\u0131, finans \u00e7\u00f6z\u00fcmlerinin anlat\u0131ld\u0131\u011f\u0131 toplant\u0131lar olman\u0131n \u00f6tesine ge\u00e7erek \u00fcreticileri bilgi ve teknolojiyle bulu\u015fturan kapsaml\u0131 bir payla\u015f\u0131m platformu olarak hizmet ediyor. Akademisyenler, sekt\u00f6r uzmanlar\u0131 ve tar\u0131m teknolojileri giri\u015fimlerinin de yer ald\u0131\u011f\u0131 bulu\u015fmalarda \u00fcreticilere; iklim de\u011fi\u015fikli\u011fine uyum, s\u00fcrd\u00fcr\u00fclebilir \u00fcretim teknikleri, dijital tar\u0131m uygulamalar\u0131, do\u011fru sulama ve g\u00fcbreleme y\u00f6ntemleri, hayvan refah\u0131 ile finansal okuryazarl\u0131k konular\u0131nda bilgiler aktar\u0131l\u0131yor.<\/p>

Sosyal De\u011ferin %96\u2019s\u0131 Do\u011frudan \u00dcreticilere Yans\u0131d\u0131<\/em><\/strong><\/p>

Ko\u00e7 \u00dcniversitesi Sosyal Etki Forumu (KUSIF) taraf\u0131ndan haz\u0131rlanan Yat\u0131r\u0131m\u0131n Sosyal Geri D\u00f6n\u00fc\u015f\u00fc raporuna g\u00f6re, yarat\u0131lan toplam sosyal de\u011ferin %96\u2019s\u0131 do\u011frudan \u00e7ift\u00e7ilere yans\u0131d\u0131. \u00a0Ara\u015ft\u0131rmaya kat\u0131lan \u00fcreticiler; ekonomik geleceklerine daha g\u00fcvenle bakt\u0131klar\u0131n\u0131, yeni tar\u0131msal teknolojilerini uygulama konusunda motivasyon kazand\u0131klar\u0131n\u0131 ve finansal kararlar\u0131n\u0131 daha bilin\u00e7li vermeye ba\u015flad\u0131klar\u0131n\u0131 belirtti. Finansal okuryazarl\u0131k e\u011fitimleri ise \u00fcreticilerin nakit ak\u0131\u015f\u0131n\u0131 daha etkin y\u00f6netmesine ve uygun finans \u00e7\u00f6z\u00fcmlerini de\u011ferlendirmelerine katk\u0131 sa\u011flad\u0131.<\/p>

Sahadaki Deneyim Kurum \u0130\u00e7inde de Etki Yaratt\u0131<\/em><\/strong><\/p>

Rapora g\u00f6re \u00c7ift\u00e7i Bulu\u015fmalar\u0131, yaln\u0131zca \u00fcreticilere de\u011fil, banka \u00e7al\u0131\u015fanlar\u0131na da katk\u0131 sundu. Projede g\u00f6rev alan ekiplerin sahadaki deneyimleriyle olu\u015fturulan Tar\u0131m Ekosistem E\u011fitim program\u0131 sayesinde \u00e7al\u0131\u015fanlar\u0131n tar\u0131m ekosistemine ili\u015fkin bilgi birikimi g\u00fc\u00e7lenirken; ekolojik okuryazarl\u0131klar\u0131 da geli\u015fti. \u00a0<\/p>

\u0130\u015f Bankas\u0131, \u00c7ift\u00e7i Bulu\u015fmalar\u0131 ile \u00fcreticilerin bilgiye, teknolojiye ve do\u011fru finansman \u00e7\u00f6z\u00fcmlerine eri\u015fimini desteklemeye; tar\u0131m sekt\u00f6r\u00fcn\u00fcn s\u00fcrd\u00fcr\u00fclebilir d\u00f6n\u00fc\u015f\u00fcm\u00fcne uzun vadeli katk\u0131 sa\u011flamaya devam edecek.<\/p>

Tar\u0131m alan\u0131nda sosyal etki analizlerinin \u00f6nc\u00fcs\u00fc<\/strong><\/p>

\u00c7ift\u00e7i Bulu\u015fmalar\u0131 i\u00e7in haz\u0131rlanan ve uluslararas\u0131 ge\u00e7erlili\u011fi olan SROI raporu, T\u00fcrkiye finans sekt\u00f6r\u00fcnde tar\u0131m alan\u0131nda ger\u00e7ekle\u015ftirilen sosyal etki analizlerinin \u00f6nc\u00fc \u00f6rnekleri aras\u0131nda yer al\u0131yor. Eyl\u00fcl 2024-Kas\u0131m 2025 d\u00f6nemini kapsayan \u00e7al\u0131\u015fma; masa ba\u015f\u0131 ara\u015ft\u0131rmalar, saha g\u00f6zlemleri, 7 ilde yap\u0131lan odak grup g\u00f6r\u00fc\u015fmeleri ve y\u00fczlerce \u00fcreticiyle yap\u0131lan nicel ara\u015ft\u0131rmalara dayan\u0131yor. \u0130ngilizce versiyonu SVI veri taban\u0131nda da yay\u0131mlanan rapor, tar\u0131m alan\u0131nda uluslararas\u0131 standartlarda \u00f6l\u00e7\u00fcmlenmi\u015f bir sosyal etki analizi niteli\u011fi ta\u015f\u0131yor.<\/p>

Ayr\u0131nt\u0131l\u0131 bilgi i\u00e7in: https:\/\/research.ku.edu.tr\/tr\/sosyal-etki-forumu-kusif\/<\/a><\/p>

\u00a0<\/p>

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T\u00fcm g\u00f6rselleri indirmek i\u00e7in \"<\/a><\/td><\/tr><\/table><\/td><\/tr>
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Ek Dosyalar<\/h2><\/td><\/tr>

\"msword<\/td>Haber \u0130\u00e7eri\u011fi_ T\u00fcrkiye \u0130\u015f Bankas\u0131_ \u00c7ift\u00e7i Bulu\u015fmalar\u0131 Etki Analizi_ 10 Temmuz 2026 .docx<\/td>\u0130ndir<\/a><\/td><\/tr><\/table><\/td><\/tr>


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