{"id":534,"date":"2026-07-06T10:34:07","date_gmt":"2026-07-06T07:34:07","guid":{"rendered":"https:\/\/fintech.mercek.net\/news\/?p=534"},"modified":"2026-07-06T13:03:56","modified_gmt":"2026-07-06T10:03:56","slug":"mastercard-signals-raporu-ticaretin-yeni-donemini-guvenilir-zeka-sekillendirecek","status":"publish","type":"post","link":"https:\/\/fintech.mercek.net\/news\/2026\/07\/06\/mastercard-signals-raporu-ticaretin-yeni-donemini-guvenilir-zeka-sekillendirecek\/","title":{"rendered":"Mastercard Signals Raporu: Ticaretin Yeni D\u00f6nemini G\u00fcvenilir Zek\u00e2 \u015eekillendirecek"},"content":{"rendered":"

Mastercard\u2019\u0131n yeni Signals raporu, da\u011f\u0131t\u0131k zek\u00e2dan g\u00fcvenilir otomasyona uzanan yedi teknoloji d\u00f6n\u00fc\u015f\u00fcm\u00fcn\u00fc inceliyor.<\/strong><\/h2>\n

\u0130stanbul, T\u00fcrkiye \u2014 06 Haziran 2026<\/strong>: Mastercard<\/strong>\u2019\u0131n yeni Signals raporu, geli\u015fen teknolojilerin ticaretin gelece\u011fini nas\u0131l yeniden \u015fekillendirdi\u011fini inceliyor. Rapora g\u00f6re, bir verimlilik arac\u0131 olan teknoloji art\u0131k \u015firketlerin temel stratejik kararlar\u0131n\u0131n merkezine yerle\u015fiyor. Yapay zek\u00e2 ve ak\u0131ll\u0131 asistanlara dayal\u0131 yeni \u00e7\u00f6z\u00fcmler yayg\u0131nla\u015f\u0131rken teknoloji; kararlar\u0131n nas\u0131l al\u0131nd\u0131\u011f\u0131n\u0131, operasyonlar\u0131n nas\u0131l y\u00f6netildi\u011fini ve dijital ekonomide g\u00fcvenin nas\u0131l korundu\u011funu do\u011frudan etkiliyor.<\/p>\n

Yapay zek\u00e2 b\u00fcy\u00fck merkezi sistemlerden \u00e7\u0131k\u0131p cihazlara, a\u011flara, kurumsal yaz\u0131l\u0131mlara yay\u0131ld\u0131k\u00e7a \u015firketlerin \u00f6n\u00fcne yeni sorular geliyor: Bu sistemler nas\u0131l y\u00f6netilecek, kararlar\u0131n sorumlulu\u011fu kimde olacak, s\u00fcre\u00e7ler nas\u0131l denetlenecek? Rapor; yapay zek\u00e2n\u0131n nas\u0131l konumland\u0131r\u0131ld\u0131\u011f\u0131, y\u00f6netildi\u011fi ve ona nas\u0131l g\u00fcvenildi\u011fi konusunda yap\u0131sal bir de\u011fi\u015fime i\u015faret ediyor.<\/p>\n

Rapor, zek\u00e2y\u0131 g\u00fcndelik hayata yakla\u015ft\u0131ran; dijital deneyimleri daha h\u0131zl\u0131, daha ba\u011flamsal, daha \u00f6zerk k\u0131lan ve g\u00fcveni bu deneyimlerin merkezine yerle\u015ftiren yedi d\u00f6n\u00fc\u015f\u00fcm\u00fc \u00f6ne \u00e7\u0131kar\u0131yor.<\/p>\n

1. Da\u011f\u0131t\u0131k zek\u00e2: Yapay zek\u00e2 kararlar\u0131n al\u0131nd\u0131\u011f\u0131 noktaya yakla\u015f\u0131yor<\/strong><\/h3>\n

Zek\u00e2 art\u0131k yaln\u0131zca b\u00fcy\u00fck merkezi sistemlerin i\u00e7inde geli\u015fmiyor. Yapay zek\u00e2; kararlar\u0131n al\u0131nd\u0131\u011f\u0131 yere, yani h\u0131z\u0131n, verimlili\u011fin ve anl\u0131k yan\u0131t\u0131n \u00f6nem ta\u015f\u0131d\u0131\u011f\u0131 cihazlara, kurumsal sistemlere ve a\u011flara, ba\u015fka bir deyi\u015fle verinin \u00fcretildi\u011fi noktalara do\u011fru kay\u0131yor. \u0130\u015flem maliyetleri y\u00fckseldik\u00e7e ve y\u00f6neti\u015fim gereksinimleri karma\u015f\u0131kla\u015ft\u0131k\u00e7a rekabet avantaj\u0131, giderek daha b\u00fcy\u00fck modeller kurmaktan \u00e7ok ger\u00e7ek d\u00fcnyada kullan\u0131lmak \u00fczere tasarlanm\u0131\u015f \u00f6zelle\u015fmi\u015f sistemleri kullanmaya ba\u011fl\u0131 hale gelebilir. Daha k\u00fc\u00e7\u00fck ve alana \u00f6zg\u00fc yapay zek\u00e2 modelleri; daha h\u0131zl\u0131, kullan\u0131c\u0131 odakl\u0131 ve veri ile karar s\u00fcre\u00e7leri \u00fczerinde daha fazla denetimle \u00e7al\u0131\u015fabilir.<\/p>\n

2. Ak\u0131ll\u0131 asistanlar: Ticaret, kullan\u0131c\u0131 ad\u0131na hareket eden sistemlerle yeni bir d\u00f6neme giriyor<\/strong><\/h3>\n

Yapay zek\u00e2 asistanlar\u0131 yaln\u0131zca destek sunan ara\u00e7lar olmaktan \u00e7\u0131k\u0131p eyleme ge\u00e7ebilen sistemlere d\u00f6n\u00fc\u015f\u00fcyor. \u0130nsanlar ve i\u015fletmeler ad\u0131na arama yapmaya, se\u00e7enekleri kar\u015f\u0131la\u015ft\u0131rmaya, \u00f6neride bulunmaya, pazarl\u0131k s\u00fcre\u00e7lerine destek olmaya ve zamanla i\u015flem ger\u00e7ekle\u015ftirmeye ba\u015fl\u0131yor. Ticarette ak\u0131ll\u0131 asistanlar\u0131n rol\u00fc artt\u0131k\u00e7a avantaj; izinleri do\u011frulayan, niyeti teyit eden ve i\u015flemleri g\u00fcvenli bi\u00e7imde y\u00fcr\u00fcten g\u00fcvenilir operasyonlara kayabilir. Bu yeni yap\u0131n\u0131n geni\u015f \u00f6l\u00e7ekte i\u015flemesi i\u00e7in g\u00fcven, hesap verebilirlik ve g\u00fcvenli \u00f6deme altyap\u0131s\u0131 belirleyici olacak.<\/p>\n

3. Verimlilik m\u00fccadelesi: Yapay zek\u00e2da \u00f6l\u00e7eklenmenin yeni s\u0131n\u0131r\u0131<\/strong><\/h3>\n

Yapay zek\u00e2n\u0131n gelece\u011fi yaln\u0131zca sistemlerin ne kadar ak\u0131ll\u0131 oldu\u011funa de\u011fil, b\u00fcy\u00fcyen altyap\u0131 ve enerji k\u0131s\u0131tlar\u0131 i\u00e7inde ne kadar verimli \u00f6l\u00e7eklenebildi\u011fine de ba\u011fl\u0131 olacak. Enerji t\u00fcketimi, so\u011futma kapasitesi, altyap\u0131 eri\u015filebilirli\u011fi ve i\u015flem maliyetleri art\u0131k temel i\u015f kararlar\u0131 aras\u0131nda yer al\u0131yor. Bu durum kurumlar\u0131; yeni nesil \u00e7iplerden optimize edilmi\u015f model mimarilerine, u\u00e7ta i\u015flemeden d\u00fc\u015f\u00fck enerjili hesaplamaya kadar yapay zek\u00e2n\u0131n her katman\u0131nda verimlili\u011fe y\u00f6neltiyor. Zek\u00e2y\u0131 daha verimli ve verinin \u00fcretildi\u011fi yere daha yak\u0131n \u00e7al\u0131\u015ft\u0131rabilen i\u015fletmeler, operasyonel ve ekonomik a\u00e7\u0131dan daha g\u00fc\u00e7l\u00fc bir dayan\u0131kl\u0131l\u0131k kazanabilir.<\/p>\n

4. Fiziksel d\u00fcnyaya ta\u015f\u0131nan yapay zek\u00e2: Robotlar ger\u00e7ek i\u015f ak\u0131\u015flar\u0131na giriyor<\/strong><\/h3>\n

Robotik, \u00e7ok modlu yapay zek\u00e2 ve makine alg\u0131s\u0131, zek\u00e2y\u0131 insanlar i\u00e7in tasarlanm\u0131\u015f fiziksel ortamlara ta\u015f\u0131yor. Fiziksel d\u00fcnyaya ta\u015f\u0131nan yapay zek\u00e2 uygulamalar\u0131; \u00fcretim, lojistik, sa\u011fl\u0131k ve kamu hizmetleri gibi sekt\u00f6rlerde i\u015f g\u00fcc\u00fc a\u00e7\u0131\u011f\u0131, operasyonel bask\u0131 ve g\u00fcvenlik sorunlar\u0131yla ba\u015f etmede kurumlara yard\u0131mc\u0131 olabilir. Ak\u0131ll\u0131 sistemler fiziksel d\u00fcnyada i\u015f yapmaya ba\u015flad\u0131k\u00e7a g\u00fcvenilirlik, sorumluluk ve operasyonel risk \u015firketlerin temel g\u00fcndemi olacak.<\/p>\n

5. Gizli hesaplama: Mahremiyet yenili\u011fin itici g\u00fcc\u00fcne d\u00f6n\u00fc\u015f\u00fcyor<\/strong><\/h3>\n

Mahremiyet art\u0131k yaln\u0131zca veriyi korumakla ilgili de\u011fil. Veriyi a\u00e7\u0131\u011fa \u00e7\u0131karmadan ondan yeni de\u011fer \u00fcretmenin bir yolu haline geliyor. Gizli hesaplama, tokenizasyon ve mahremiyeti koruyan veri i\u015f birli\u011fi; kurumlar\u0131n hassas veriyi korurken bilgiyi analiz etmesine ve payla\u015fmas\u0131na olanak tan\u0131yabilir. Bu da daha g\u00fcvenli yapay zek\u00e2 kullan\u0131m\u0131n\u0131, daha g\u00fc\u00e7l\u00fc doland\u0131r\u0131c\u0131l\u0131k \u00f6nlemeyi, g\u00fcvenilir dijital kimli\u011fi ve sekt\u00f6rler aras\u0131 daha emniyetli i\u015f birli\u011fini destekleyebilir.<\/p>\n

6. \u00dcr\u00fcn geli\u015ftirme: Asistanlar art\u0131k birer ara\u00e7 de\u011fil, ekibin bir par\u00e7as\u0131 gibi \u00e7al\u0131\u015f\u0131yor<\/strong><\/h3>\n

Yapay zek\u00e2, dijital \u00fcr\u00fcnlerin tasarlanma, geli\u015ftirilme ve iyile\u015ftirilme bi\u00e7imini de\u011fi\u015ftiriyor. Ak\u0131ll\u0131 asistanlar; insan g\u00f6zetiminde i\u015f ak\u0131\u015flar\u0131n\u0131 planlamada, kod \u00fcretmede, sistemleri test etmede ve da\u011f\u0131t\u0131m s\u00fcre\u00e7lerini h\u0131zland\u0131rmada ekiplere destek olmaya ba\u015fl\u0131yor. \u00dcr\u00fcnler giderek daha az dura\u011fan, daha uyarlanabilir hale gelebilir; kullan\u0131c\u0131 davran\u0131\u015f\u0131na, operasyonel sinyallere ve de\u011fi\u015fen m\u00fc\u015fteri ihtiya\u00e7lar\u0131na s\u00fcrekli yan\u0131t verebilir. Bu da kurumlar\u0131n yenilik yapma bi\u00e7imini de\u011fi\u015ftirerek \u00fcr\u00fcn geli\u015ftirmeyi daha h\u0131zl\u0131, daha ki\u015fiselle\u015ftirilmi\u015f ve daha kesintisiz k\u0131labilir.<\/p>\n

7. Kuantum ve klasik hesaplama: Hibrit modeller y\u00fcksek performans\u0131n yolunu a\u00e7\u0131yor<\/strong><\/h3>\n

Hibrit kuantum-klasik hesaplama, kuantum teknolojileri i\u00e7in daha uygulanabilir bir yol sunuyor. Kuantum sistemleri geleneksel hesaplaman\u0131n yerini almak yerine, karma\u015f\u0131k optimizasyon ve sim\u00fclasyon problemlerini \u00e7\u00f6zmek i\u00e7in klasik altyap\u0131yla birlikte \u00e7al\u0131\u015fabilir. B\u00fcy\u00fck \u00f6l\u00e7ekli kuantum hesaplama hen\u00fcz geli\u015fme a\u015famas\u0131nda olsa da hibrit modeller; finansal modelleme, lojistik, risk analizi ve ileri bilimsel ara\u015ft\u0131rmada kurumlar\u0131n yeni olanaklar\u0131 ke\u015ffetmesine \u015fimdiden yard\u0131mc\u0131 oluyor. Zamanla bu teknolojiler h\u0131z, hassasiyet ve hesaplama g\u00fcc\u00fcnde yeni d\u00fczeylerin \u00f6n\u00fcn\u00fc a\u00e7abilir.<\/p>\n

Dijital ekonomide rekabet, yenilik ve g\u00fcven dinamikleri k\u00f6kten bir d\u00f6n\u00fc\u015f\u00fcmden ge\u00e7iyor. Bu yedi sinyal bir arada okundu\u011funda, i\u015fletmeler i\u00e7in yeni bir d\u00f6nemin ba\u015flad\u0131\u011f\u0131 g\u00f6r\u00fcl\u00fcyor. Yapay zek\u00e2 daha da\u011f\u0131t\u0131k, daha \u00f6zerk ve g\u00fcndelik sistemlerin i\u00e7ine g\u00f6m\u00fcl\u00fc hale geldik\u00e7e kurumlar\u0131n bu ara\u00e7lar\u0131 benimsemesi tek ba\u015f\u0131na yeterli olmuyor. Yeni d\u00f6nemde ba\u015far\u0131, ak\u0131ll\u0131 teknolojilerin g\u00fcvenli, \u015feffaf ve sorumlu bir \u015fekilde \u00e7al\u0131\u015fabilece\u011fi g\u00fcvenilir ortamlar kurmaktan ge\u00e7iyor.<\/p>\n

Gelecek, g\u00fcvenilir altyap\u0131yla \u015fekillenecek<\/strong><\/h3>\n

Mastercard<\/strong>, gelece\u011fin yaln\u0131zca yenilikle de\u011fil, ayn\u0131 zamanda ak\u0131ll\u0131 ticaretin g\u00fcvenli bir bi\u00e7imde \u00f6l\u00e7eklenmesini sa\u011flayan sa\u011flam altyap\u0131larla \u015fekillenece\u011finin alt\u0131n\u0131 \u00e7iziyor. \u015eirket, yapay zek\u00e2, siber g\u00fcvenlik, tokenizasyon ve dijital \u00f6demeler alan\u0131ndaki k\u00fcresel uzmanl\u0131\u011f\u0131yla, ak\u0131ll\u0131 asistanlar\u0131n aktif rol oynad\u0131\u011f\u0131 yeni nesil dijital ticaretin g\u00fcvenli temelini kurmaya \u00f6nc\u00fcl\u00fck ediyor. Mastercard<\/strong>, ekosisteme sundu\u011fu \u00e7\u00f6z\u00fcmlerle hem i\u015fletmelerin rekabet g\u00fcc\u00fcn\u00fc art\u0131r\u0131yor hem de t\u00fcketiciler i\u00e7in en \u00fcst d\u00fczeyde siber g\u00fcvenlik kalkan\u0131 olu\u015fturuyor.<\/p>\n

Daha fazla bilgi i\u00e7in: https:\/\/view.ceros.com\/mastercard-labs\/emerging-tech-may-2026\/p\/1<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Mastercard\u2019\u0131n yeni Signals raporu, da\u011f\u0131t\u0131k zek\u00e2dan g\u00fcvenilir otomasyona uzanan yedi teknoloji d\u00f6n\u00fc\u015f\u00fcm\u00fcn\u00fc inceliyor.<\/p>\n","protected":false},"author":2,"featured_media":533,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_ecomap_primary_org_id":2278,"_ecomap_primary_org_name":"Mastercard","_ecomap_mentioned_org_ids":"[]","_ecomap_related_org_ids":"","_ecomap_match_confidence":0.95,"_ecomap_email_message_id":"19f36501c8304f0c","_ecomap_email_from":"pressrelease@faselis.com","_ecomap_editor_notes":"Kaynak b\u00fcltenden email HTML temizlendi, footer ve abonelik ba\u011flant\u0131lar\u0131 kald\u0131r\u0131ld\u0131. Ba\u015fl\u0131k ve alt ba\u015fl\u0131k d\u00fczenlendi, spot h2 olarak eklendi. Yedi d\u00f6n\u00fc\u015f\u00fcm ba\u015fl\u0131klar\u0131 h3 yap\u0131ld\u0131. Mastercard isimleri bold yap\u0131ld\u0131. \u015eirket profili b\u00f6l\u00fcm\u00fc bulunmad\u0131\u011f\u0131 i\u00e7in \u00e7\u0131kar\u0131lmad\u0131. Hafif d\u00fczeltmeler yap\u0131ld\u0131.","_ecomap_original_body":"

De\u011ferli Bas\u0131n Mensubu,

Mastercard\u2019\u0131n yeni Signals raporu, \u2018da\u011f\u0131t\u0131k zek\u00e2dan\u2019 g\u00fcvenilir otomasyona uzanan ve ticaretin gelece\u011fini \u015fekillendiren yedi teknoloji d\u00f6n\u00fc\u015f\u00fcm\u00fcn\u00fc ele al\u0131yor.

Konuya ili\u015fkin bas\u0131n b\u00fclteni de\u011ferlendirmenize sunulmu\u015ftur.



<\/p> Mastercard Signals raporu: Ticaretin yeni d\u00f6nemini g\u00fcvenilir zek\u00e2 \u015fekillendirecek <\/title> <center><table align=\"center\" border=\"0\" cellpadding=\"0\" cellspacing=\"0\" width=\"100%\" height=\"100%\" id=\"bodycontent\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; background-color: #f6f7f8; color: #1c2b28; font-size: 12px; margin: 0; margin-top: 0px; mso-table-lspace: 0pt; mso-table-rspace: 0pt; padding: 0; padding-top: 0px;\"><tr style=\"border: 0px none; border-collapse: collapse; border-spacing: 0px;\"><td align=\"center\" valign=\"top\" id=\"bodyinside\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; background-color: #f6f7f8; border-collapse: collapse; color: #1c2b28; font-size: 12px; margin: 0; mso-table-lspace: 0pt; mso-table-rspace: 0pt; padding: 20px;\"><table border=\"0\" cellpadding=\"0\" cellspacing=\"0\" id=\"template\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; background-color: #ffffff; margin-top: 0px; mso-table-lspace: 0pt; mso-table-rspace: 0pt; padding-top: 0px; width: 600px;\" width=\"600\"><tr style=\"border: 0px none; border-collapse: collapse; border-spacing: 0px;\"><td align=\"center\" valign=\"top\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; border-collapse: collapse; mso-table-lspace: 0pt; mso-table-rspace: 0pt;\"><table border=\"0\" cellpadding=\"0\" cellspacing=\"0\" width=\"100%\" id=\"preheader\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; background-color: #f6f7f8; margin-top: 0px; mso-table-lspace: 0pt; mso-table-rspace: 0pt; padding-top: 0px;\"><tr style=\"border: 0px none; border-collapse: collapse; border-spacing: 0px;\"><td valign=\"top\" class=\"preheadercontent\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; border-collapse: collapse; color: #808080; font-family: Helvetica,Arial,sans-serif; font-size: 11px; line-height: 125%; mso-table-lspace: 0pt; mso-table-rspace: 0pt; padding-bottom: 10px; padding-left: 20px; padding-right: 20px; padding-top: 10px; text-align: center;\"><\/td><\/tr><\/table><\/td><\/tr><tr style=\"border: 0px none; border-collapse: collapse; border-spacing: 0px;\"><td align=\"center\" valign=\"top\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; border-collapse: collapse; mso-table-lspace: 0pt; mso-table-rspace: 0pt; padding-top:20px\"><table border=\"0\" cellpadding=\"0\" cellspacing=\"0\" width=\"100%\" class=\"mailbody\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; font-family: Helvetica,Arial,sans-serif; font-size: 14px; line-height: 1.5; margin-top: 0px; mso-table-lspace: 0pt; mso-table-rspace: 0pt; padding-bottom: 20px; padding-left: 20px; padding-right: 20px; padding-top: 20px;\"><tr style=\"border: 0px none; border-collapse: collapse; border-spacing: 0px;\"><td valign=\"top\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; border-collapse: collapse; mso-table-lspace: 0pt; mso-table-rspace: 0pt;\"><p style='margin-top:0cm;margin-right:0cm;margin-bottom:5.0pt;margin-left:0cm;line-height:115%;font-size:15px;font-family:\"Helvetica\",serif;color:black;border:none;text-align:center;'><span style='font-size:19px;line-height:115%;font-family:\"Mark Offc For MC\",serif;'>\u00a0<\/span><\/p><p style='margin-top:0cm;margin-right:0cm;margin-bottom:5.0pt;margin-left:0cm;line-height:115%;font-size:15px;font-family:\"Helvetica\",serif;color:black;border:none;text-align:center;'><strong fr-original-style=\"\" style=\"font-weight: 700;\"><span style='font-size:19px;line-height:115%;font-family:\"Mark Offc For MC\",serif;'>Mastercard Signals raporu:\u00a0<\/span><\/strong><\/p><p style='margin-top:0cm;margin-right:0cm;margin-bottom:0cm;margin-left:0cm;line-height:115%;font-size:15px;font-family:\"Helvetica\",serif;color:black;border:none;text-align:center;'><strong fr-original-style=\"\" style=\"font-weight: 700;\"><span style='font-size:19px;line-height:115%;font-family:\"Mark Offc For MC\",serif;'>Ticaretin yeni d\u00f6nemini g\u00fcvenilir zek\u00e2 \u015fekillendirecek<\/span><\/strong><\/p><p style='margin-top:0cm;margin-right:0cm;margin-bottom:5.0pt;margin-left:0cm;line-height:115%;font-size:15px;font-family:\"Helvetica\",serif;color:black;border:none;text-align:center;'><span style='font-family:\"Mark Offc For MC\",serif;'>\u00a0<\/span><\/p><p><em><span style='line-height:115%;font-family:\"Mark Offc For MC\",serif;'>* Mastercard\u2019\u0131n yeni Signals raporu, \u2018da\u011f\u0131t\u0131k zek\u00e2dan\u2019 g\u00fcvenilir otomasyona uzanan ve ticaretin gelece\u011fini \u015fekillendiren yedi teknoloji d\u00f6n\u00fc\u015f\u00fcm\u00fcn\u00fc ele al\u0131yor.<\/span><\/em><\/p><p><em><span style='line-height:115%;font-family:\"Mark Offc For MC\",serif;'>* Yapay zek\u00e2 asistanlar\u0131 ve ba\u011flant\u0131l\u0131 teknolojiler; ak\u0131ll\u0131 sistemleri insanlar\u0131n ve i\u015fletmelerin g\u00fcndelik kararlar\u0131na daha fazla yakla\u015ft\u0131r\u0131yor.<\/span><\/em><\/p><p><em><span style='line-height:115%;font-family:\"Mark Offc For MC\",serif;'>* Teknoloji daha \u00f6zerk hale geldik\u00e7e g\u00fcven, g\u00fcvenlik, onay ve hesap verebilirlik vazge\u00e7ilmez unsurlara d\u00f6n\u00fc\u015f\u00fcyor.<\/span><\/em><\/p><p><em><span style='line-height:115%;font-family:\"Mark Offc For MC\",serif;'>* Mastercard; yapay zek\u00e2, tokenizasyon, siber g\u00fcvenlik ve g\u00fcvenilir \u00f6deme altyap\u0131s\u0131ndaki uzmanl\u0131\u011f\u0131yla bu gelece\u011fin in\u015fas\u0131na katk\u0131 sa\u011fl\u0131yor.<\/span><\/em><\/p><p style='margin-top:0cm;margin-right:0cm;margin-bottom:5.0pt;margin-left:0cm;line-height:115%;font-size:15px;font-family:\"Helvetica\",serif;color:black;border:none;text-align:justify;'><span style='font-size:13px;line-height:115%;font-family:\"Mark Offc For MC\",serif;'>\u00a0<\/span><\/p><p style='margin-top:0cm;margin-right:0cm;margin-bottom:5.0pt;margin-left:0cm;line-height:115%;font-size:16px;font-family:\"Helvetica Neue\",serif;color:black;border:none;text-align:justify;'><strong fr-original-style=\"\" style=\"font-weight: 700;\"><span style='font-size:13px;line-height:115%;font-family:\"Mark Offc For MC\",serif;'>\u0130stanbul, T\u00fcrkiye \u2014 06 Haziran 2026<\/span><\/strong><span style='font-size:13px;line-height:115%;font-family:\"Mark Offc For MC\",serif;'>: Mastercard\u2019\u0131n yeni Signals raporu, geli\u015fen teknolojilerin ticaretin gelece\u011fini nas\u0131l yeniden \u015fekillendirdi\u011fini inceliyor. Rapora g\u00f6re, bir verimlilik arac\u0131 olan teknoloji art\u0131k \u015firketlerin temel stratejik kararlar\u0131n\u0131n merkezine yerle\u015fiyor. Yapay zek\u00e2 ve ak\u0131ll\u0131 asistanlara dayal\u0131 yeni \u00e7\u00f6z\u00fcmler yayg\u0131nla\u015f\u0131rken teknoloji; kararlar\u0131n nas\u0131l al\u0131nd\u0131\u011f\u0131n\u0131, operasyonlar\u0131n nas\u0131l y\u00f6netildi\u011fini ve dijital ekonomide g\u00fcvenin nas\u0131l korundu\u011funu do\u011frudan etkiliyor.<\/span><\/p><p style='margin-top:0cm;margin-right:0cm;margin-bottom:5.0pt;margin-left:0cm;line-height:115%;font-size:16px;font-family:\"Helvetica Neue\",serif;color:black;border:none;text-align:justify;'><span style='font-size:13px;line-height:115%;font-family:\"Mark Offc For MC\",serif;'>Yapay zek\u00e2 b\u00fcy\u00fck merkezi sistemlerden \u00e7\u0131k\u0131p cihazlara, a\u011flara, kurumsal yaz\u0131l\u0131mlara yay\u0131ld\u0131k\u00e7a \u015firketlerin \u00f6n\u00fcne yeni sorular geliyor: Bu sistemler nas\u0131l y\u00f6netilecek, kararlar\u0131n sorumlulu\u011fu kimde olacak, s\u00fcre\u00e7ler nas\u0131l denetlenecek? Rapor; yapay zek\u00e2n\u0131n nas\u0131l konumland\u0131r\u0131ld\u0131\u011f\u0131, y\u00f6netildi\u011fi ve ona nas\u0131l g\u00fcvenildi\u011fi konusunda yap\u0131sal bir de\u011fi\u015fime i\u015faret ediyor.<\/span><\/p><p style='margin-top:0cm;margin-right:0cm;margin-bottom:5.0pt;margin-left:0cm;line-height:115%;font-size:16px;font-family:\"Helvetica Neue\",serif;color:black;border:none;text-align:justify;'><span style='font-size:13px;line-height:115%;font-family:\"Mark Offc For MC\",serif;'>Rapor, zek\u00e2y\u0131 g\u00fcndelik hayata yakla\u015ft\u0131ran; dijital deneyimleri daha h\u0131zl\u0131, daha ba\u011flamsal, daha \u00f6zerk k\u0131lan ve g\u00fcveni bu deneyimlerin merkezine yerle\u015ftiren yedi d\u00f6n\u00fc\u015f\u00fcm\u00fc \u00f6ne \u00e7\u0131kar\u0131yor.<\/span><\/p><p style='margin-top:0cm;margin-right:0cm;margin-bottom:5.0pt;margin-left:0cm;line-height:115%;font-size:16px;font-family:\"Helvetica Neue\",serif;color:black;border:none;text-align:justify;'><strong fr-original-style=\"\" style=\"font-weight: 700;\"><span style='font-size:13px;line-height:115%;font-family:\"Mark Offc For MC\",serif;'>1.\u00a0<\/span><\/strong><strong fr-original-style=\"\" style=\"font-weight: 700;\"><span style='font-size:13px;line-height:115%;font-family:\"Mark Offc For MC\",serif;'>Da\u011f\u0131t\u0131k zek\u00e2: Yapay zek\u00e2 kararlar\u0131n al\u0131nd\u0131\u011f\u0131 noktaya yakla\u015f\u0131yor<\/span><\/strong><\/p><p style='margin-top:0cm;margin-right:0cm;margin-bottom:5.0pt;margin-left:0cm;line-height:115%;font-size:16px;font-family:\"Helvetica Neue\",serif;color:black;border:none;text-align:justify;'><span style='font-size:13px;line-height:115%;font-family:\"Mark Offc For MC\",serif;'>Zek\u00e2 art\u0131k yaln\u0131zca b\u00fcy\u00fck merkezi sistemlerin i\u00e7inde geli\u015fmiyor. Yapay zek\u00e2; kararlar\u0131n al\u0131nd\u0131\u011f\u0131 yere, yani h\u0131z\u0131n, verimlili\u011fin ve anl\u0131k yan\u0131t\u0131n \u00f6nem ta\u015f\u0131d\u0131\u011f\u0131 cihazlara, kurumsal sistemlere ve a\u011flara, ba\u015fka bir deyi\u015fle verinin \u00fcretildi\u011fi noktalara do\u011fru kay\u0131yor. \u0130\u015flem maliyetleri y\u00fckseldik\u00e7e ve y\u00f6neti\u015fim gereksinimleri karma\u015f\u0131kla\u015ft\u0131k\u00e7a rekabet avantaj\u0131, giderek daha b\u00fcy\u00fck modeller kurmaktan \u00e7ok ger\u00e7ek d\u00fcnyada kullan\u0131lmak \u00fczere tasarlanm\u0131\u015f \u00f6zelle\u015fmi\u015f sistemleri kullanmaya ba\u011fl\u0131 hale gelebilir. Daha k\u00fc\u00e7\u00fck ve alana \u00f6zg\u00fc yapay zek\u00e2 modelleri; daha h\u0131zl\u0131, kullan\u0131c\u0131 odakl\u0131 ve veri ile karar s\u00fcre\u00e7leri \u00fczerinde daha fazla denetimle \u00e7al\u0131\u015fabilir.<\/span><\/p><p style='margin-top:0cm;margin-right:0cm;margin-bottom:5.0pt;margin-left:0cm;line-height:115%;font-size:16px;font-family:\"Helvetica Neue\",serif;color:black;border:none;text-align:justify;'><strong fr-original-style=\"\" style=\"font-weight: 700;\"><span style='font-size:13px;line-height:115%;font-family:\"Mark Offc For MC\",serif;'>2. Ak\u0131ll\u0131 asistanlar: Ticaret, kullan\u0131c\u0131 ad\u0131na hareket eden sistemlerle yeni bir d\u00f6neme giriyor<\/span><\/strong><\/p><p style='margin-top:0cm;margin-right:0cm;margin-bottom:5.0pt;margin-left:0cm;line-height:115%;font-size:16px;font-family:\"Helvetica Neue\",serif;color:black;border:none;text-align:justify;'><span style='font-size:13px;line-height:115%;font-family:\"Mark Offc For MC\",serif;'>Yapay zek\u00e2 asistanlar\u0131 yaln\u0131zca destek sunan ara\u00e7lar olmaktan \u00e7\u0131k\u0131p eyleme ge\u00e7ebilen sistemlere d\u00f6n\u00fc\u015f\u00fcyor. \u0130nsanlar ve i\u015fletmeler ad\u0131na arama yapmaya, se\u00e7enekleri kar\u015f\u0131la\u015ft\u0131rmaya, \u00f6neride bulunmaya, pazarl\u0131k s\u00fcre\u00e7lerine destek olmaya ve zamanla i\u015flem ger\u00e7ekle\u015ftirmeye ba\u015fl\u0131yor. Ticarette ak\u0131ll\u0131 asistanlar\u0131n rol\u00fc artt\u0131k\u00e7a avantaj; izinleri do\u011frulayan, niyeti teyit eden ve i\u015flemleri g\u00fcvenli bi\u00e7imde y\u00fcr\u00fcten g\u00fcvenilir operasyonlara kayabilir. Bu yeni yap\u0131n\u0131n geni\u015f \u00f6l\u00e7ekte i\u015flemesi i\u00e7in g\u00fcven, hesap verebilirlik ve g\u00fcvenli \u00f6deme altyap\u0131s\u0131 belirleyici olacak.<\/span><\/p><p style='margin-top:0cm;margin-right:0cm;margin-bottom:5.0pt;margin-left:0cm;line-height:115%;font-size:16px;font-family:\"Helvetica Neue\",serif;color:black;border:none;text-align:justify;'><strong fr-original-style=\"\" style=\"font-weight: 700;\"><span style='font-size:13px;line-height:115%;font-family:\"Mark Offc For MC\",serif;'>3. Verimlilik m\u00fccadelesi: Yapay zek\u00e2da \u00f6l\u00e7eklenmenin yeni s\u0131n\u0131r\u0131<\/span><\/strong><\/p><p style='margin-top:0cm;margin-right:0cm;margin-bottom:5.0pt;margin-left:0cm;line-height:115%;font-size:16px;font-family:\"Helvetica Neue\",serif;color:black;border:none;text-align:justify;'><span style='font-size:13px;line-height:115%;font-family:\"Mark Offc For MC\",serif;'>Yapay zek\u00e2n\u0131n gelece\u011fi yaln\u0131zca sistemlerin ne kadar ak\u0131ll\u0131 oldu\u011funa de\u011fil, b\u00fcy\u00fcyen altyap\u0131 ve enerji k\u0131s\u0131tlar\u0131 i\u00e7inde ne kadar verimli \u00f6l\u00e7eklenebildi\u011fine de ba\u011fl\u0131 olacak. Enerji t\u00fcketimi, so\u011futma kapasitesi, altyap\u0131 eri\u015filebilirli\u011fi ve i\u015flem maliyetleri art\u0131k temel i\u015f kararlar\u0131 aras\u0131nda yer al\u0131yor. Bu durum kurumlar\u0131; yeni nesil \u00e7iplerden optimize edilmi\u015f model mimarilerine, u\u00e7ta i\u015flemeden d\u00fc\u015f\u00fck enerjili hesaplamaya kadar yapay zek\u00e2n\u0131n her katman\u0131nda verimlili\u011fe y\u00f6neltiyor. Zek\u00e2y\u0131 daha verimli ve verinin \u00fcretildi\u011fi yere daha yak\u0131n \u00e7al\u0131\u015ft\u0131rabilen i\u015fletmeler, operasyonel ve ekonomik a\u00e7\u0131dan daha g\u00fc\u00e7l\u00fc bir dayan\u0131kl\u0131l\u0131k kazanabilir.<\/span><\/p><p style='margin-top:0cm;margin-right:0cm;margin-bottom:5.0pt;margin-left:0cm;line-height:115%;font-size:16px;font-family:\"Helvetica Neue\",serif;color:black;border:none;text-align:justify;'><strong fr-original-style=\"\" style=\"font-weight: 700;\"><span style='font-size:13px;line-height:115%;font-family:\"Mark Offc For MC\",serif;'>4. Fiziksel d\u00fcnyaya ta\u015f\u0131nan yapay zek\u00e2: Robotlar ger\u00e7ek i\u015f ak\u0131\u015flar\u0131na giriyor<\/span><\/strong><\/p><p style='margin-top:0cm;margin-right:0cm;margin-bottom:5.0pt;margin-left:0cm;line-height:115%;font-size:16px;font-family:\"Helvetica Neue\",serif;color:black;border:none;text-align:justify;'><span style='font-size:13px;line-height:115%;font-family:\"Mark Offc For MC\",serif;'>Robotik, \u00e7ok modlu yapay zek\u00e2 ve makine alg\u0131s\u0131, zek\u00e2y\u0131 insanlar i\u00e7in tasarlanm\u0131\u015f fiziksel ortamlara ta\u015f\u0131yor. Fiziksel d\u00fcnyaya ta\u015f\u0131nan yapay zek\u00e2 uygulamalar\u0131; \u00fcretim, lojistik, sa\u011fl\u0131k ve kamu hizmetleri gibi sekt\u00f6rlerde i\u015f g\u00fcc\u00fc a\u00e7\u0131\u011f\u0131, operasyonel bask\u0131 ve g\u00fcvenlik sorunlar\u0131yla ba\u015f etmede kurumlara yard\u0131mc\u0131 olabilir. Ak\u0131ll\u0131 sistemler fiziksel d\u00fcnyada i\u015f yapmaya ba\u015flad\u0131k\u00e7a g\u00fcvenilirlik, sorumluluk ve operasyonel risk \u015firketlerin temel g\u00fcndemi olacak.<\/span><\/p><p style='margin-top:0cm;margin-right:0cm;margin-bottom:5.0pt;margin-left:0cm;line-height:115%;font-size:16px;font-family:\"Helvetica Neue\",serif;color:black;border:none;text-align:justify;'><strong fr-original-style=\"\" style=\"font-weight: 700;\"><span style='font-size:13px;line-height:115%;font-family:\"Mark Offc For MC\",serif;'>5. Gizli hesaplama: Mahremiyet yenili\u011fin itici g\u00fcc\u00fcne d\u00f6n\u00fc\u015f\u00fcyor<\/span><\/strong><\/p><p style='margin-top:0cm;margin-right:0cm;margin-bottom:5.0pt;margin-left:0cm;line-height:115%;font-size:16px;font-family:\"Helvetica Neue\",serif;color:black;border:none;text-align:justify;'><span style='font-size:13px;line-height:115%;font-family:\"Mark Offc For MC\",serif;'>Mahremiyet art\u0131k yaln\u0131zca veriyi korumakla ilgili de\u011fil. Veriyi a\u00e7\u0131\u011fa \u00e7\u0131karmadan ondan yeni de\u011fer \u00fcretmenin bir yolu haline geliyor. Gizli hesaplama, tokenizasyon ve mahremiyeti koruyan veri i\u015f birli\u011fi; kurumlar\u0131n hassas veriyi korurken bilgiyi analiz etmesine ve payla\u015fmas\u0131na olanak tan\u0131yabilir. Bu da daha g\u00fcvenli yapay zek\u00e2 kullan\u0131m\u0131n\u0131, daha g\u00fc\u00e7l\u00fc doland\u0131r\u0131c\u0131l\u0131k \u00f6nlemeyi, g\u00fcvenilir dijital kimli\u011fi ve sekt\u00f6rler aras\u0131 daha emniyetli i\u015f birli\u011fini destekleyebilir.<\/span><\/p><p style='margin-top:0cm;margin-right:0cm;margin-bottom:5.0pt;margin-left:0cm;line-height:115%;font-size:16px;font-family:\"Helvetica Neue\",serif;color:black;border:none;text-align:justify;'><strong fr-original-style=\"\" style=\"font-weight: 700;\"><span style='font-size:13px;line-height:115%;font-family:\"Mark Offc For MC\",serif;'>6. \u00dcr\u00fcn geli\u015ftirme: Asistanlar art\u0131k birer ara\u00e7 de\u011fil, ekibin bir par\u00e7as\u0131 gibi \u00e7al\u0131\u015f\u0131yor<\/span><\/strong><\/p><p style='margin-top:0cm;margin-right:0cm;margin-bottom:5.0pt;margin-left:0cm;line-height:115%;font-size:16px;font-family:\"Helvetica Neue\",serif;color:black;border:none;text-align:justify;'><span style='font-size:13px;line-height:115%;font-family:\"Mark Offc For MC\",serif;'>Yapay zek\u00e2, dijital \u00fcr\u00fcnlerin tasarlanma, geli\u015ftirilme ve iyile\u015ftirilme bi\u00e7imini de\u011fi\u015ftiriyor. Ak\u0131ll\u0131 asistanlar; insan g\u00f6zetiminde i\u015f ak\u0131\u015flar\u0131n\u0131 planlamada, kod \u00fcretmede, sistemleri test etmede ve da\u011f\u0131t\u0131m s\u00fcre\u00e7lerini h\u0131zland\u0131rmada ekiplere destek olmaya ba\u015fl\u0131yor. \u00dcr\u00fcnler giderek daha az dura\u011fan, daha uyarlanabilir hale gelebilir; kullan\u0131c\u0131 davran\u0131\u015f\u0131na, operasyonel sinyallere ve de\u011fi\u015fen m\u00fc\u015fteri ihtiya\u00e7lar\u0131na s\u00fcrekli yan\u0131t verebilir. Bu da kurumlar\u0131n yenilik yapma bi\u00e7imini de\u011fi\u015ftirerek \u00fcr\u00fcn geli\u015ftirmeyi daha h\u0131zl\u0131, daha ki\u015fiselle\u015ftirilmi\u015f ve daha kesintisiz k\u0131labilir.<\/span><\/p><p style='margin-top:0cm;margin-right:0cm;margin-bottom:5.0pt;margin-left:0cm;line-height:115%;font-size:16px;font-family:\"Helvetica Neue\",serif;color:black;border:none;text-align:justify;'><strong fr-original-style=\"\" style=\"font-weight: 700;\"><span style='font-size:13px;line-height:115%;font-family:\"Mark Offc For MC\",serif;'>7. Kuantum ve klasik hesaplama: Hibrit modeller y\u00fcksek performans\u0131n yolunu a\u00e7\u0131yor<\/span><\/strong><\/p><p style='margin-top:0cm;margin-right:0cm;margin-bottom:5.0pt;margin-left:0cm;line-height:115%;font-size:16px;font-family:\"Helvetica Neue\",serif;color:black;border:none;text-align:justify;'><span style='font-size:13px;line-height:115%;font-family:\"Mark Offc For MC\",serif;'>Hibrit kuantum-klasik hesaplama, kuantum teknolojileri i\u00e7in daha uygulanabilir bir yol sunuyor. Kuantum sistemleri geleneksel hesaplaman\u0131n yerini almak yerine, karma\u015f\u0131k optimizasyon ve sim\u00fclasyon problemlerini \u00e7\u00f6zmek i\u00e7in klasik altyap\u0131yla birlikte \u00e7al\u0131\u015fabilir. B\u00fcy\u00fck \u00f6l\u00e7ekli kuantum hesaplama hen\u00fcz geli\u015fme a\u015famas\u0131nda olsa da hibrit modeller; finansal modelleme, lojistik, risk analizi ve ileri bilimsel ara\u015ft\u0131rmada kurumlar\u0131n yeni olanaklar\u0131 ke\u015ffetmesine \u015fimdiden yard\u0131mc\u0131 oluyor. Zamanla bu teknolojiler h\u0131z, hassasiyet ve hesaplama g\u00fcc\u00fcnde yeni d\u00fczeylerin \u00f6n\u00fcn\u00fc a\u00e7abilir.<\/span><\/p><p style='margin-top:0cm;margin-right:0cm;margin-bottom:8.0pt;margin-left:0cm;line-height:115%;font-size:15px;font-family:\"Helvetica\",serif;color:black;border:none;text-align:justify;'><span style='font-size:13px;line-height:115%;font-family:\"Mark Offc For MC\",serif;'>Dijital ekonomide rekabet, yenilik ve g\u00fcven dinamikleri k\u00f6kten bir d\u00f6n\u00fc\u015f\u00fcmden ge\u00e7iyor. Bu yedi sinyal bir arada okundu\u011funda, i\u015fletmeler i\u00e7in yeni bir d\u00f6nemin ba\u015flad\u0131\u011f\u0131 g\u00f6r\u00fcl\u00fcyor. Yapay zek\u00e2 daha da\u011f\u0131t\u0131k, daha \u00f6zerk ve g\u00fcndelik sistemlerin i\u00e7ine g\u00f6m\u00fcl\u00fc hale geldik\u00e7e kurumlar\u0131n bu ara\u00e7lar\u0131 benimsemesi tek ba\u015f\u0131na yeterli olmuyor. Yeni d\u00f6nemde ba\u015far\u0131, ak\u0131ll\u0131 teknolojilerin g\u00fcvenli, \u015feffaf ve sorumlu bir \u015fekilde \u00e7al\u0131\u015fabilece\u011fi g\u00fcvenilir ortamlar kurmaktan ge\u00e7iyor.<\/span><\/p><p style='margin-top:0cm;margin-right:0cm;margin-bottom:8.0pt;margin-left:0cm;line-height:115%;font-size:15px;font-family:\"Helvetica\",serif;color:black;border:none;text-align:justify;'><strong fr-original-style=\"\" style=\"font-weight: 700;\"><span style='font-size:13px;line-height:115%;font-family:\"Mark Offc For MC\",serif;'>Gelecek, g\u00fcvenilir altyap\u0131yla \u015fekillenecek<\/span><\/strong><\/p><p style='margin-top:0cm;margin-right:0cm;margin-bottom:8.0pt;margin-left:0cm;line-height:115%;font-size:15px;font-family:\"Helvetica\",serif;color:black;border:none;text-align:justify;'><span style='font-size:13px;line-height:115%;font-family:\"Mark Offc For MC\",serif;'>Mastercard, gelece\u011fin yaln\u0131zca yenilikle de\u011fil, ayn\u0131 zamanda ak\u0131ll\u0131 ticaretin g\u00fcvenli bir bi\u00e7imde \u00f6l\u00e7eklenmesini sa\u011flayan sa\u011flam altyap\u0131larla \u015fekillenece\u011finin alt\u0131n\u0131 \u00e7iziyor. \u015eirket, yapay zek\u00e2, siber g\u00fcvenlik, tokenizasyon ve dijital \u00f6demeler alan\u0131ndaki k\u00fcresel uzmanl\u0131\u011f\u0131yla, ak\u0131ll\u0131 asistanlar\u0131n aktif rol oynad\u0131\u011f\u0131 yeni nesil dijital ticaretin g\u00fcvenli temelini kurmaya \u00f6nc\u00fcl\u00fck ediyor. Mastercard, ekosisteme sundu\u011fu \u00e7\u00f6z\u00fcmlerle hem i\u015fletmelerin rekabet g\u00fcc\u00fcn\u00fc art\u0131r\u0131yor hem de t\u00fcketiciler i\u00e7in en \u00fcst d\u00fczeyde siber g\u00fcvenlik kalkan\u0131 olu\u015fturuyor.<\/span><\/p><p style='margin-top:0cm;margin-right:0cm;margin-bottom:5.0pt;margin-left:0cm;line-height:115%;font-size:15px;font-family:\"Helvetica\",serif;color:black;border:none;text-align:justify;'><span style='font-size:13px;line-height:115%;font-family:\"Mark Offc For MC\",serif;'>Daha fazla bilgi i\u00e7in:\u00a0<\/span><span style='font-family:\"Mark Offc For MC\",serif;color:blue;text-decoration:underline;'><span style=\"font-size:13px;line-height:115%;color:black;\"><a fr-original-style=\"\" href=\"https:\/\/urldefense.com\/v3\/__https:\/view.ceros.com\/mastercard-labs\/emerging-tech-may-2026\/p\/1__;!!NDdRaFrjhKsg!qYv7APVVM-uQh16pBDcermQZ8Hr85bpDkXwx_aGlcLuDAdW-G-cu2oM8_a0ZMqGEsTx41SCB4JEjqk0_zkwHrlkx%24\" style=\"user-select: auto;\"><span style=\"color:black;\"><span style=\"color:black;\">https:\/\/view.ceros.com\/mastercard-labs\/emerging-tech-may-2026\/p\/1<\/span><\/span><\/a><\/span><\/span><\/p><\/td><\/tr><\/table><\/td><\/tr><tr style=\"border: 0px none; border-collapse: collapse; border-spacing: 0px;\"><td align=\"center\" valign=\"top\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; border-collapse: collapse; mso-table-lspace: 0pt; mso-table-rspace: 0pt;\"><table border=\"0\" cellpadding=\"0\" cellspacing=\"4\" width=\"100%\" id=\"photos\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; margin-top: 0px; mso-table-lspace: 0pt; mso-table-rspace: 0pt; padding-top: 0px;\"><tr style=\"border: 0px none; border-collapse: collapse; border-spacing: 0px;\"><td align=\"center\" valign=\"top\" class=\"photo\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; border-collapse: collapse; mso-table-lspace: 0pt; mso-table-rspace: 0pt; padding-top: 20px; width: 200px; max-width: 200px; overflow: hidden;\" width=\"200\"><a href=\"https:\/\/get.faselis.com\/downloadfile.php?uid=11697745&uidchk=f38bb&ct=tr&pt=1261053&pts=999234&e=bulten@mercek.net&o=28894&ot=4&chk=e3ff1\" target=\"_blank\"><img border=\"0\" src=\"https:\/\/img.faselis.com\/faselis_tr\/brands\/28943\/s1783321676_Signal_report.png.jpg\" style=\"-ms-interpolation-mode: bicubic; border: 0; height: auto; line-height: 100%; max-width: 160px; outline: none; text-decoration: none;\" class=\"photoimage\"><\/a><p class=\"alttext\" style=\"width:194px;max-width: 194px;padding:0 20px;padding-bottom: 0; padding-left: 20px; padding-right: 20px; padding-top: 0; font-family: Helvetica,Arial,sans-serif; font-size: 11px;overflow:hidden;\" align=\"left\" valign=\"top\"><\/p><\/td><td align=\"center\" valign=\"top\" class=\"photo\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; border-collapse: collapse; mso-table-lspace: 0pt; mso-table-rspace: 0pt; padding-top: 20px; width: 200px;\" width=\"200\"><\/td><td align=\"center\" valign=\"top\" class=\"photo\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; border-collapse: collapse; mso-table-lspace: 0pt; mso-table-rspace: 0pt; padding-top: 20px; width: 200px;\" width=\"200\"><\/td><\/tr><tr style=\"border: 0px none; border-collapse: collapse; border-spacing: 0px;\"><td align=\"center\" valign=\"top\" class=\"photo\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; border-collapse: collapse; mso-table-lspace: 0pt; mso-table-rspace: 0pt; padding-top: 20px; width: 200px;\" width=\"200\"><\/td><\/tr><\/table><\/td><\/tr><tr style=\"border: 0px none; border-collapse: collapse; border-spacing: 0px;\"><td align=\"center\" valign=\"top\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; border-collapse: collapse; mso-table-lspace: 0pt; mso-table-rspace: 0pt;\"><table border=\"0\" cellpadding=\"0\" cellspacing=\"0\" width=\"100%\" id=\"photodesc\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; color: #1c2b28; font-family: Helvetica,Arial,sans-serif; font-size: 12px; line-height: 150%; margin-top: 0px; mso-table-lspace: 0pt; mso-table-rspace: 0pt; padding-bottom: 20px; padding-left: 20px; padding-right: 20px; padding-top: 0px;\"><tr style=\"border: 0px none; border-collapse: collapse; border-spacing: 0px;\"><td valign=\"top\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; border-collapse: collapse; mso-table-lspace: 0pt; mso-table-rspace: 0pt;\"><\/td><\/tr><\/table><\/td><\/tr><tr style=\"border: 0px none; border-collapse: collapse; border-spacing: 0px;\"><td align=\"center\" valign=\"top\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; border-collapse: collapse; mso-table-lspace: 0pt; mso-table-rspace: 0pt;\"><table border=\"0\" cellpadding=\"0\" cellspacing=\"0\" width=\"100%\" id=\"videos\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; margin-top: 0px; mso-table-lspace: 0pt; mso-table-rspace: 0pt; padding-bottom: 20px; padding-left: 20px; padding-right: 20px; padding-top: 0px;\"><tr style=\"border: 0px none; border-collapse: collapse; border-spacing: 0px;\"><td align=\"left\" valign=\"top\" colspan=\"3\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; border-collapse: collapse; mso-table-lspace: 0pt; mso-table-rspace: 0pt;\"><h2 class=\"headers\" style=\"border-bottom: 2px solid #CCCCCC; color: black; font-family: Helvetica,Arial,sans-serif; font-size: 18px; font-weight: bold; height: 32px; line-height: 32px; padding-bottom: 0; padding-left: 0; padding-right: 0; padding-top: 20px;\">Ek Dosyalar<\/h2><\/td><\/tr><tr style=\"border: 0px none; border-collapse: collapse; border-spacing: 0px;\"><td valign=\"top\" class=\"attachmentimage\" height=\"22\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; border-collapse: collapse; height: 22px; line-height: 22px; mso-table-lspace: 0pt; mso-table-rspace: 0pt; width: 22px;\" width=\"22\"><img border=\"0\" src=\"https:\/\/img.faselis.com\/mailing\/attachment.png\" alt=\"msword Icon\" style=\"-ms-interpolation-mode: bicubic; border: 0; height: auto; line-height: 100%; outline: none; text-decoration: none;\"><\/td><td valign=\"top\" class=\"attachmenttext\" height=\"22\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; border-collapse: collapse; font-family: Helvetica,Arial,sans-serif; font-size: 12px; height: 22px; line-height: 22px; mso-table-lspace: 0pt; mso-table-rspace: 0pt; padding-left: 10px; padding-right: 10px; text-align: left;\">Mastercard Signals Raporu BB_Haziran 2026 0207.docx<\/td><td valign=\"top\" class=\"videodownload\" height=\"22\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; border-collapse: collapse; font-family: Helvetica,Arial,sans-serif; font-size: 12px; font-weight: bold; height: 22px; line-height: 22px; mso-table-lspace: 0pt; mso-table-rspace: 0pt; text-align: right; width: 100px;\" width=\"100\"><a href=\"https:\/\/get.faselis.com\/downloadfile.php?uid=11697741&uidchk=c3921&ct=tr&pt=1261053&pts=999234&e=bulten@mercek.net&o=28894&ot=4&chk=e3ff1\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; color: #1c2b28; text-decoration: underline;\">\u0130ndir<\/a><\/td><\/tr><\/table><\/td><\/tr><tr style=\"border: 0px none; border-collapse: collapse; border-spacing: 0px;\"><td align=\"center\" valign=\"top\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; border-collapse: collapse; mso-table-lspace: 0pt; mso-table-rspace: 0pt;\"><table border=\"0\" cellpadding=\"0\" cellspacing=\"0\" width=\"100%\" id=\"footer\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; background-color: #f6f7f8; margin-top: 0px; mso-table-lspace: 0pt; mso-table-rspace: 0pt; padding-bottom: 20px; padding-left: 20px; padding-right: 20px; padding-top: 0px;\"><tr style=\"border: 0px none; border-collapse: collapse; border-spacing: 0px;\"><td valign=\"top\" class=\"footercontent\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; border-collapse: collapse; color: #808080; font-family: Helvetica,Arial,sans-serif; font-size: 10px; line-height: 150%; mso-table-lspace: 0pt; mso-table-rspace: 0pt; padding-bottom: 20px; padding-left: 20px; padding-right: 20px; padding-top: 0; text-align: center;\"><br><br>Bu eposta 'Master Card' ad\u0131na bulten@mercek.net adresine g\u00f6nderilmi\u015ftir.<br>'Master Card' ile ilgili ve\/veya ba\u015fka bir marka ile ilgili bas\u0131n b\u00fclteni veya bas\u0131n daveti almak istemiyorsan\u0131z marka, sekt\u00f6r ve abonelik ayarlar\u0131 i\u00e7in l\u00fctfen <a href=\"https:\/\/media.faselis.com\/tr\/?l=eyJwb3N0SUQiOjEyNjEwNTMsInBvc3RTZW5kaW5nSUQiOjk5OTIzNCwiY291bnRyeSI6InRyIiwib3duZXJJRCI6Mjg4OTQsIm93bmVyVHlwZSI6NCwiZW1haWwiOiJidWx0ZW5AbWVyY2VrLm5ldCIsImNoayI6ImE4YzlhMGFlODRmN2E3ZmJiZmE3ZDQ3ZDEzOTc1Y2E2In0=\">t\u0131klay\u0131n\u0131z.<\/a> <br> <\/td><\/tr><tr style=\"border: 0px none; border-collapse: collapse; border-spacing: 0px;\"><td valign=\"top\" height=\"60\" class=\"footercontent faselis\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; border-collapse: collapse; color: #1c2b28; font-family: Helvetica,Arial,sans-serif; font-size: 12px; font-weight: bold; height: 60px; line-height: 60px; mso-table-lspace: 0pt; mso-table-rspace: 0pt; padding-bottom: 20px; padding-left: 20px; padding-right: 20px; padding-top: 0; text-align: center;\">powered by <img border=\"0\" src=\"https:\/\/img.faselis.com\/mailing\/faselis.png\" alt=\"Faselis\" align=\"middle\" style=\"-ms-interpolation-mode: bicubic; border: 0; height: auto; line-height: 100%; outline: none; text-decoration: none;\"><\/td><\/tr><tr style=\"border: 0px none; border-collapse: collapse; border-spacing: 0px;\"><td valign=\"top\" class=\"footercontent cid\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; border-collapse: collapse; color: #cbd3d7; font-family: Helvetica,Arial,sans-serif; font-size: 10px; line-height: 150%; mso-table-lspace: 0pt; mso-table-rspace: 0pt; padding-bottom: 20px; padding-left: 20px; padding-right: 20px; padding-top: 0; text-align: center;\">CID: ioqXk,4,28894,1261053-999234-lambda 1.1<br>Bu epostay\u0131 g\u00f6r\u00fcnt\u00fclemekte zorluk ya\u015f\u0131yorsan\u0131z: <a href=\"http:\/\/webview.faselis.com\/ioqXk\" target=\"_blank\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; color: #1c2b28; text-decoration: underline;\">L\u00fctfen t\u0131klay\u0131n\u0131z<\/a>.<\/td><\/tr><\/table><\/td><\/tr><\/table><\/td><\/tr><\/table><div id=\"_t\"><\/div><img src=\"https:\/\/log.faselis.com\/rdv2.php?cd=2,ioqXk-999234-tr-1261053,4-28894,bulten@mercek.net\" width=\"1\" height=\"1\" border=\"0\"><\/center>","_ecomap_skills_applied":"[\"bulletin-editorial-tr\",\"dedupe-footer\",\"editor-notes-summary\",\"light-proofread\",\"rewrite-title\",\"structure-extract\"]","_ecomap_language":"tr","_ecomap_source":"email","_ecomap_topics":"[\"technology\"]","_ecomap_mentioned_people":"[]","_aeroflow_canonical_url":"","footnotes":""},"categories":[1],"tags":[],"content_type":[3],"class_list":["post-534","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-press-release","content_type-bulletin"],"_links":{"self":[{"href":"https:\/\/fintech.mercek.net\/news\/wp-json\/wp\/v2\/posts\/534","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/fintech.mercek.net\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/fintech.mercek.net\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/fintech.mercek.net\/news\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/fintech.mercek.net\/news\/wp-json\/wp\/v2\/comments?post=534"}],"version-history":[{"count":1,"href":"https:\/\/fintech.mercek.net\/news\/wp-json\/wp\/v2\/posts\/534\/revisions"}],"predecessor-version":[{"id":535,"href":"https:\/\/fintech.mercek.net\/news\/wp-json\/wp\/v2\/posts\/534\/revisions\/535"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/fintech.mercek.net\/news\/wp-json\/wp\/v2\/media\/533"}],"wp:attachment":[{"href":"https:\/\/fintech.mercek.net\/news\/wp-json\/wp\/v2\/media?parent=534"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fintech.mercek.net\/news\/wp-json\/wp\/v2\/categories?post=534"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fintech.mercek.net\/news\/wp-json\/wp\/v2\/tags?post=534"},{"taxonomy":"content_type","embeddable":true,"href":"https:\/\/fintech.mercek.net\/news\/wp-json\/wp\/v2\/content_type?post=534"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}