{"id":516,"date":"2026-07-03T11:21:32","date_gmt":"2026-07-03T08:21:32","guid":{"rendered":"https:\/\/fintech.mercek.net\/news\/?p=516"},"modified":"2026-07-23T15:01:12","modified_gmt":"2026-07-23T12:01:12","slug":"tami-ve-ipsos-turkiye-arastirmasi-isletmeler-dijital-odeme-cozumlerine-hazir-donusumun-anahtari-guven","status":"publish","type":"post","link":"https:\/\/fintech.mercek.net\/news\/2026\/07\/03\/tami-ve-ipsos-turkiye-arastirmasi-isletmeler-dijital-odeme-cozumlerine-hazir-donusumun-anahtari-guven\/","title":{"rendered":"Tami ve Ipsos T\u00fcrkiye Ara\u015ft\u0131rmas\u0131: \u0130\u015fletmeler Dijital \u00d6deme \u00c7\u00f6z\u00fcmlerine Haz\u0131r, D\u00f6n\u00fc\u015f\u00fcm\u00fcn Anahtar\u0131 G\u00fcven"},"content":{"rendered":"

Garanti BBVA’n\u0131n \u00f6deme ve elektronik para kurulu\u015fu Tami’nin, Ipsos T\u00fcrkiye i\u015f birli\u011fiyle ger\u00e7ekle\u015ftirdi\u011fi ara\u015ft\u0131rma, T\u00fcrkiye’deki i\u015fletmelerin \u00f6deme teknolojilerinde dijital d\u00f6n\u00fc\u015f\u00fcme a\u00e7\u0131k oldu\u011funu ortaya koydu.<\/strong><\/h2>\n

Tami<\/strong> ve Ipsos T\u00fcrkiye<\/strong> i\u015f birli\u011fiyle ger\u00e7ekle\u015ftirilen “\u0130\u015fletmelerde \u00d6deme Sistemleri Tercih ve Beklentileri: \u00c7oklu POS ve Dijital \u00d6demede D\u00f6n\u00fc\u015f\u00fcm ve Bariyerler” ara\u015ft\u0131rmas\u0131, T\u00fcrkiye’deki i\u015fletmelerin \u00f6deme teknolojilerinde \u00f6nemli bir d\u00f6n\u00fc\u015f\u00fcm potansiyeli ta\u015f\u0131d\u0131\u011f\u0131na i\u015faret ediyor. T\u00fcrkiye genelinde 1.207 i\u015fletmeyle ger\u00e7ekle\u015ftirilen ara\u015ft\u0131rmaya g\u00f6re i\u015fletmelerin y\u00fczde 80’i h\u00e2l\u00e2 yaln\u0131zca banka POS’lar\u0131yla \u00e7al\u0131\u015f\u0131rken, y\u00fczde 83’\u00fc \u00f6deme kurulu\u015flar\u0131yla entegre herhangi bir ek \u00e7\u00f6z\u00fcm kullanm\u0131yor. Buna ra\u011fmen yeni nesil \u00f6deme \u00e7\u00f6z\u00fcmlerini hen\u00fcz kullanmayan i\u015fletmelerin y\u00fczde 68’i bu \u00e7\u00f6z\u00fcmleri de\u011ferlendirmeye a\u00e7\u0131k oldu\u011funu ifade ediyor. Bulgular, i\u015fletmelerin teknolojiye kapal\u0131 olmad\u0131\u011f\u0131n\u0131; ancak g\u00fcven veren, kolay y\u00f6netilebilen ve i\u015fletmelerine somut fayda sa\u011flayan \u00e7\u00f6z\u00fcmleri tercih etti\u011fini ortaya koyuyor.<\/p>\n

\u00d6deme Sistemlerinde D\u00f6n\u00fc\u015f\u00fcm\u00fcn \u00d6n Ko\u015fulu: G\u00fcven<\/strong><\/h3>\n

Ara\u015ft\u0131rma, \u00f6deme sistemlerinin art\u0131k yaln\u0131zca tahsilat s\u00fcre\u00e7lerini y\u00f6neten ara\u00e7lar olmaktan \u00e7\u0131karak m\u00fc\u015fteri deneyiminden operasyonel verimlili\u011fe, nakit ak\u0131\u015f\u0131ndan b\u00fcy\u00fcme performans\u0131na kadar i\u015fletmeler i\u00e7in stratejik bir rol \u00fcstlendi\u011fini g\u00f6steriyor. \u0130\u015fletmeler \u00f6deme y\u00f6ntemi se\u00e7iminde m\u00fc\u015fteri beklentilerini \u00f6n planda tutarken, g\u00fcvenilirlik de en \u00f6nemli karar kriterlerinden biri olarak \u00f6ne \u00e7\u0131k\u0131yor. \u0130deal bir \u00f6deme platformundan beklentiler aras\u0131nda h\u0131zl\u0131 ve kesintisiz \u00f6deme deneyimi ile g\u00fc\u00e7l\u00fc g\u00fcvenlik altyap\u0131s\u0131 ilk s\u0131ralarda yer al\u0131yor.<\/p>\n

Ara\u015ft\u0131rmaya g\u00f6re i\u015fletmeler yaln\u0131zca \u00f6deme altyap\u0131s\u0131n\u0131 de\u011fil, hizmeti sunan kurumun g\u00fcvenilirli\u011fini de de\u011ferlendiriyor. G\u00fcven; finansal sa\u011flaml\u0131k, teknik s\u00fcreklilik, g\u00fc\u00e7l\u00fc g\u00fcvenlik altyap\u0131s\u0131 ve ihtiya\u00e7 duyuldu\u011funda kolayca ula\u015f\u0131labilecek bir muhatap anlam\u0131na geliyor. Bulgular, \u00f6deme teknolojilerinde \u00fcr\u00fcn \u00f6zelliklerinin yan\u0131 s\u0131ra, \u00fcr\u00fcn\u00fcn arkas\u0131ndaki kurumun g\u00fcvenilirli\u011finin de tercihleri do\u011frudan etkiledi\u011fini ortaya koyuyor.<\/p>\n

Ara\u015ft\u0131rma ayn\u0131 zamanda \u00f6deme ve e-para kurulu\u015flar\u0131 kategorisinde fark\u0131ndal\u0131\u011f\u0131n h\u00e2l\u00e2 geli\u015fime a\u00e7\u0131k oldu\u011funa da i\u015faret ediyor. \u0130\u015fletmelerin y\u00fczde 35’i \u00f6deme ve e-para kurulu\u015flar\u0131 kategorisinde herhangi bir marka ad\u0131 s\u00f6yleyemezken, bu durum sekt\u00f6r a\u00e7\u0131s\u0131ndan g\u00fcven kadar fark\u0131ndal\u0131k ve do\u011fru bilgilendirmenin de \u00f6nemini ortaya koyuyor.<\/p>\n

Sorunsuz \u00d6deme Deneyimi Art\u0131k B\u00fcy\u00fcmenin de Par\u00e7as\u0131<\/strong><\/h3>\n

Ara\u015ft\u0131rmaya g\u00f6re \u00f6deme deneyimi, i\u015fletmeler a\u00e7\u0131s\u0131ndan yaln\u0131zca operasyonel bir s\u00fcre\u00e7 de\u011fil; b\u00fcy\u00fcmeyi destekleyen stratejik bir unsur olarak g\u00f6r\u00fcl\u00fcyor. \u0130\u015fletmelerin y\u00fczde 72’si sorunsuz \u00f6deme deneyiminin m\u00fc\u015fteri memnuniyetini art\u0131rd\u0131\u011f\u0131n\u0131 belirtirken, y\u00fczde 59’u sat\u0131\u015f gelirlerine olumlu katk\u0131 sa\u011flad\u0131\u011f\u0131n\u0131, y\u00fczde 55’i ise m\u00fc\u015fteri sadakatini g\u00fc\u00e7lendirdi\u011fini ifade ediyor. Bulgular, \u00f6deme s\u00fcre\u00e7lerinin i\u015fletmeler i\u00e7in rekabet avantaj\u0131 yaratan \u00f6nemli bir alan haline geldi\u011fini g\u00f6steriyor.<\/p>\n

Ara\u015ft\u0131rmay\u0131 de\u011ferlendiren Tami Genel M\u00fcd\u00fcr\u00fc Melda \u00c7etin<\/strong>, \u015funlar\u0131 s\u00f6yledi:<\/p>\n

“Ara\u015ft\u0131rmam\u0131z bize i\u015fletmelerin teknolojiye de\u011fil, belirsizli\u011fe mesafeli oldu\u011funu g\u00f6steriyor. \u0130\u015fletmeler yeni nesil \u00f6deme \u00e7\u00f6z\u00fcmlerine a\u00e7\u0131k; ancak bu d\u00f6n\u00fc\u015f\u00fcm\u00fcn ger\u00e7ekle\u015febilmesi i\u00e7in \u00f6ncelikle g\u00fcven duymalar\u0131, kesintisiz hizmet alacaklar\u0131n\u0131 bilmeleri, kullan\u0131m kolayl\u0131\u011f\u0131n\u0131 deneyimlemeleri ve i\u015fletmelerine sa\u011flayaca\u011f\u0131 somut fayday\u0131 g\u00f6rmeleri gerekiyor. \u00d6n\u00fcm\u00fczdeki d\u00f6nemde sekt\u00f6r\u00fcn en \u00f6nemli sorumlulu\u011fu, geli\u015fmi\u015f teknolojileri i\u015fletmeler i\u00e7in daha anla\u015f\u0131l\u0131r, eri\u015filebilir ve g\u00fcven veren \u00e7\u00f6z\u00fcmlere d\u00f6n\u00fc\u015ft\u00fcrmek olacak.”<\/p>\n

\u00c7etin<\/strong> s\u00f6zlerini \u015f\u00f6yle s\u00fcrd\u00fcrd\u00fc:<\/p>\n

“Biz de Tami<\/strong> olarak i\u015fletmelerin ihtiya\u00e7lar\u0131ndan hareketle \u00f6deme s\u00fcre\u00e7lerini daha g\u00f6r\u00fcn\u00fcr, daha y\u00f6netilebilir ve daha verimli hale getiren \u00e7\u00f6z\u00fcmler geli\u015ftiriyoruz. \u00c7oklu banka POS, CepPOS, linkle \u00f6deme ve c\u00fczdan gibi \u00e7\u00f6z\u00fcmlerimizle i\u015fletmelerin \u00f6deme s\u00fcre\u00e7lerini kolayla\u015ft\u0131r\u0131rken, dijital d\u00f6n\u00fc\u015f\u00fcm yolculuklar\u0131nda g\u00fcvenilir bir i\u015f orta\u011f\u0131 olmay\u0131 hedefliyoruz. \u0130\u015fletmelerin \u00f6deme teknolojilerindeki d\u00f6n\u00fc\u015f\u00fcm\u00fcn\u00fc h\u0131zland\u0131racak \u00fcr\u00fcnler geli\u015ftirmeye, bunlar\u0131 i\u015fletmelere anlatmak ve \u00f6\u011fretmek \u00fczere aksiyonlar almaya, sekt\u00f6re veri ve i\u00e7g\u00f6r\u00fc sunmaya ve i\u015fletmelerin daha g\u00fc\u00e7l\u00fc b\u00fcy\u00fcmesine katk\u0131 sa\u011flamaya devam edece\u011fiz.”<\/p>\n

Ara\u015ft\u0131rma ayr\u0131ca g\u00fc\u00e7l\u00fc ve g\u00fcvenilir bir finansal kurum taraf\u0131ndan desteklenen \u00f6deme \u00e7\u00f6z\u00fcmlerinin i\u015fletmeler nezdinde g\u00fcven alg\u0131s\u0131n\u0131 anlaml\u0131 \u00f6l\u00e7\u00fcde art\u0131rd\u0131\u011f\u0131n\u0131 ortaya koyuyor. Bulgular, \u00f6deme sistemleri alan\u0131nda yaln\u0131zca \u00fcr\u00fcn ve hizmetlerin de\u011fil, bunlar\u0131 sunan kurumlar\u0131n deneyimi ve finansal g\u00fcc\u00fcn\u00fcn de tercihleri etkileyen \u00f6nemli fakt\u00f6rler aras\u0131nda yer ald\u0131\u011f\u0131n\u0131 g\u00f6steriyor. Bu do\u011frultuda Garanti BBVA<\/strong>‘n\u0131n finansal deneyimi ve g\u00fcven altyap\u0131s\u0131, Tami<\/strong>‘nin i\u015fletmelere sundu\u011fu \u00f6deme \u00e7\u00f6z\u00fcmlerini destekleyen \u00f6nemli unsurlardan biri olarak \u00f6ne \u00e7\u0131k\u0131yor.<\/p>\n","protected":false},"excerpt":{"rendered":"

Garanti BBVA’n\u0131n \u00f6deme ve elektronik para kurulu\u015fu Tami’nin, Ipsos T\u00fcrkiye i\u015f birli\u011fiyle ger\u00e7ekle\u015ftirdi\u011fi ara\u015ft\u0131rma, T\u00fcrkiye’deki i\u015fletmelerin \u00f6deme teknolojilerinde dijital d\u00f6n\u00fc\u015f\u00fcme a\u00e7\u0131k oldu\u011funu ortaya koydu.<\/p>\n","protected":false},"author":2,"featured_media":705,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_ecomap_primary_org_id":1630,"_ecomap_primary_org_name":"Tami","_ecomap_mentioned_org_ids":"[177]","_ecomap_related_org_ids":",177,","_ecomap_match_confidence":0.95,"_ecomap_email_message_id":"19f2708759ec55b4","_ecomap_email_from":"pressrelease@faselis.com","_ecomap_editor_notes":"Kaynak b\u00fcltendeki HTML e-posta \u015fablonu temizlendi, footer ve abonelik ba\u011flant\u0131lar\u0131 kald\u0131r\u0131ld\u0131. Ipsos T\u00fcrkiye Hakk\u0131nda b\u00f6l\u00fcm\u00fc (\u015firket profili) g\u00f6vdeden \u00e7\u0131kar\u0131ld\u0131. Ba\u015fl\u0131k ve alt ba\u015fl\u0131k yeniden yaz\u0131ld\u0131, spot h2 olarak eklendi, alt ba\u015fl\u0131klar h3 olarak yap\u0131land\u0131r\u0131ld\u0131. Hafif d\u00fczeltmeler yap\u0131ld\u0131.","_ecomap_original_body":"

De\u011ferli Bas\u0131n Mensubu,

Garanti BBVA'n\u0131n \u00f6deme ve elektronik para kurulu\u015fu Tami'nin, Ipsos T\u00fcrkiye i\u015f birli\u011fiyle ger\u00e7ekle\u015ftirdi\u011fi \"\u0130\u015fletmelerde \u00d6deme Sistemleri Tercih ve Beklentileri: \u00c7oklu POS ve Dijital \u00d6demede D\u00f6n\u00fc\u015f\u00fcm ve Bariyerler\" ara\u015ft\u0131rmas\u0131, T\u00fcrkiye'deki i\u015fletmelerin \u00f6deme teknolojilerinde dijital d\u00f6n\u00fc\u015f\u00fcme a\u00e7\u0131k oldu\u011funu ortaya koydu.

Konuyla ilgili b\u00fclteni dlkkatinize sunar\u0131z.

<\/p>Tami ve Ipsos T\u00fcrkiye ara\u015ft\u0131rmas\u0131: \u0130\u015fletmeler dijital \u00f6deme \u00e7\u00f6z\u00fcmlerine haz\u0131r, d\u00f6n\u00fc\u015f\u00fcm\u00fcn anahtar\u0131 g\u00fcven<\/title> <center><table align=\"center\" border=\"0\" cellpadding=\"0\" cellspacing=\"0\" width=\"100%\" height=\"100%\" id=\"bodycontent\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; background-color: #f6f7f8; color: #1c2b28; font-size: 12px; margin: 0; margin-top: 0px; mso-table-lspace: 0pt; mso-table-rspace: 0pt; padding: 0; padding-top: 0px;\"><tr style=\"border: 0px none; border-collapse: collapse; border-spacing: 0px;\"><td align=\"center\" valign=\"top\" id=\"bodyinside\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; background-color: #f6f7f8; border-collapse: collapse; color: #1c2b28; font-size: 12px; margin: 0; mso-table-lspace: 0pt; mso-table-rspace: 0pt; padding: 20px;\"><table border=\"0\" cellpadding=\"0\" cellspacing=\"0\" id=\"template\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; background-color: #ffffff; margin-top: 0px; mso-table-lspace: 0pt; mso-table-rspace: 0pt; padding-top: 0px; width: 600px;\" width=\"600\"><tr style=\"border: 0px none; border-collapse: collapse; border-spacing: 0px;\"><td align=\"center\" valign=\"top\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; border-collapse: collapse; mso-table-lspace: 0pt; mso-table-rspace: 0pt;\"><table border=\"0\" cellpadding=\"0\" cellspacing=\"0\" width=\"100%\" id=\"preheader\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; background-color: #f6f7f8; margin-top: 0px; mso-table-lspace: 0pt; mso-table-rspace: 0pt; padding-top: 0px;\"><tr style=\"border: 0px none; border-collapse: collapse; border-spacing: 0px;\"><td valign=\"top\" class=\"preheadercontent\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; border-collapse: collapse; color: #808080; font-family: Helvetica,Arial,sans-serif; font-size: 11px; line-height: 125%; mso-table-lspace: 0pt; mso-table-rspace: 0pt; padding-bottom: 10px; padding-left: 20px; padding-right: 20px; padding-top: 10px; text-align: center;\"><\/td><\/tr><\/table><\/td><\/tr><tr style=\"border: 0px none; border-collapse: collapse; border-spacing: 0px;\"><td align=\"center\" valign=\"top\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; border-collapse: collapse; mso-table-lspace: 0pt; mso-table-rspace: 0pt; padding-top:20px\"><table border=\"0\" cellpadding=\"0\" cellspacing=\"0\" width=\"100%\" class=\"mailbody\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; font-family: Helvetica,Arial,sans-serif; font-size: 14px; line-height: 1.5; margin-top: 0px; mso-table-lspace: 0pt; mso-table-rspace: 0pt; padding-bottom: 20px; padding-left: 20px; padding-right: 20px; padding-top: 20px;\"><tr style=\"border: 0px none; border-collapse: collapse; border-spacing: 0px;\"><td valign=\"top\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; border-collapse: collapse; mso-table-lspace: 0pt; mso-table-rspace: 0pt;\"><p style='margin-top:0cm;margin-right:0cm;margin-bottom:10.0pt;margin-left:0cm;line-height:115%;font-size:13px;font-family:\"Arial\",sans-serif;text-align:center;'><strong fr-original-style=\"\" style=\"font-weight: 700;\"><span style=\"font-size:21px;line-height:115%;font-family:BBVABentonSans;color:#31849B;\">Tami ve Ipsos T\u00fcrkiye ara\u015ft\u0131rmas\u0131:<\/span><\/strong><\/p><p style='margin-top:0cm;margin-right:0cm;margin-bottom:10.0pt;margin-left:0cm;line-height:115%;font-size:13px;font-family:\"Arial\",sans-serif;text-align:center;'><strong fr-original-style=\"\" style=\"font-weight: 700;\"><span style=\"font-size:21px;line-height:115%;font-family:BBVABentonSans;color:#31849B;\">\u0130\u015fletmeler dijital \u00f6deme \u00e7\u00f6z\u00fcmlerine haz\u0131r, d\u00f6n\u00fc\u015f\u00fcm\u00fcn anahtar\u0131 g\u00fcven<\/span><\/strong><\/p><p style='margin-top:0cm;margin-right:0cm;margin-bottom:10.0pt;margin-left:0cm;line-height:115%;font-size:13px;font-family:\"Arial\",sans-serif;text-align:center;'><em><span style=\"font-family:BBVABentonSans;color:#31849B;\">Garanti BBVA'n\u0131n \u00f6deme ve elektronik para kurulu\u015fu Tami'nin, Ipsos T\u00fcrkiye i\u015f birli\u011fiyle ger\u00e7ekle\u015ftirdi\u011fi \"\u0130\u015fletmelerde \u00d6deme Sistemleri Tercih ve Beklentileri: \u00c7oklu POS ve Dijital \u00d6demede D\u00f6n\u00fc\u015f\u00fcm ve Bariyerler\" ara\u015ft\u0131rmas\u0131, T\u00fcrkiye'deki i\u015fletmelerin \u00f6deme teknolojilerinde dijital d\u00f6n\u00fc\u015f\u00fcme a\u00e7\u0131k oldu\u011funu ortaya koydu. Ara\u015ft\u0131rmaya g\u00f6re yeni nesil \u00f6deme \u00e7\u00f6z\u00fcmlerini hen\u00fcz kullanmayan i\u015fletmelerin y\u00fczde 68'i bu \u00e7\u00f6z\u00fcmleri de\u011ferlendirmeye a\u00e7\u0131k oldu\u011funu belirtirken, d\u00f6n\u00fc\u015f\u00fcm\u00fcn en \u00f6nemli itici g\u00fcc\u00fcn\u00fcn g\u00fcven, kullan\u0131m kolayl\u0131\u011f\u0131 ve i\u015fletmeye sa\u011flanan somut fayda oldu\u011fu g\u00f6r\u00fcl\u00fcyor.<\/span><\/em><\/p><p style='margin-top:0cm;margin-right:0cm;margin-bottom:10.0pt;margin-left:0cm;line-height:115%;font-size:13px;font-family:\"Arial\",sans-serif;text-align:justify;'><span style=\"font-family:BBVABentonSans;\">Garanti BBVA'n\u0131n \u00f6deme ve elektronik para kurulu\u015fu Tami'nin, Ipsos T\u00fcrkiye i\u015f birli\u011fiyle ger\u00e7ekle\u015ftirdi\u011fi ara\u015ft\u0131rma, T\u00fcrkiye'deki i\u015fletmelerin \u00f6deme teknolojilerinde \u00f6nemli bir d\u00f6n\u00fc\u015f\u00fcm potansiyeli ta\u015f\u0131d\u0131\u011f\u0131na i\u015faret ediyor. T\u00fcrkiye genelinde 1.207 i\u015fletmeyle ger\u00e7ekle\u015ftirilen ara\u015ft\u0131rmaya g\u00f6re i\u015fletmelerin y\u00fczde 80'i h\u00e2l\u00e2 yaln\u0131zca banka POS'lar\u0131yla \u00e7al\u0131\u015f\u0131rken, y\u00fczde 83'\u00fc \u00f6deme kurulu\u015flar\u0131yla entegre herhangi bir ek \u00e7\u00f6z\u00fcm kullanm\u0131yor. Buna ra\u011fmen yeni nesil \u00f6deme \u00e7\u00f6z\u00fcmlerini hen\u00fcz kullanmayan i\u015fletmelerin y\u00fczde 68'i bu \u00e7\u00f6z\u00fcmleri de\u011ferlendirmeye a\u00e7\u0131k oldu\u011funu ifade ediyor. Bulgular, i\u015fletmelerin teknolojiye kapal\u0131 olmad\u0131\u011f\u0131n\u0131; ancak g\u00fcven veren, kolay y\u00f6netilebilen ve i\u015fletmelerine somut fayda sa\u011flayan \u00e7\u00f6z\u00fcmleri tercih etti\u011fini ortaya koyuyor.<\/span><\/p><p style='margin-top:0cm;margin-right:0cm;margin-bottom:10.0pt;margin-left:0cm;line-height:115%;font-size:13px;font-family:\"Arial\",sans-serif;text-align:justify;'><strong fr-original-style=\"\" style=\"font-weight: 700;\"><span style=\"font-family:BBVABentonSans;color:#31849B;\">\u00d6deme sistemlerinde d\u00f6n\u00fc\u015f\u00fcm\u00fcn \u00f6n ko\u015fulu g\u00fcven<\/span><\/strong><\/p><p style='margin-top:0cm;margin-right:0cm;margin-bottom:10.0pt;margin-left:0cm;line-height:115%;font-size:13px;font-family:\"Arial\",sans-serif;text-align:justify;'><span style=\"font-family:BBVABentonSans;\">Ara\u015ft\u0131rma, \u00f6deme sistemlerinin art\u0131k yaln\u0131zca tahsilat s\u00fcre\u00e7lerini y\u00f6neten ara\u00e7lar olmaktan \u00e7\u0131karak m\u00fc\u015fteri deneyiminden operasyonel verimlili\u011fe, nakit ak\u0131\u015f\u0131ndan b\u00fcy\u00fcme performans\u0131na kadar i\u015fletmeler i\u00e7in stratejik bir rol \u00fcstlendi\u011fini g\u00f6steriyor. \u0130\u015fletmeler \u00f6deme y\u00f6ntemi se\u00e7iminde m\u00fc\u015fteri beklentilerini \u00f6n planda tutarken, g\u00fcvenilirlik de en \u00f6nemli karar kriterlerinden biri olarak \u00f6ne \u00e7\u0131k\u0131yor. \u0130deal bir \u00f6deme platformundan beklentiler aras\u0131nda h\u0131zl\u0131 ve kesintisiz \u00f6deme deneyimi ile g\u00fc\u00e7l\u00fc g\u00fcvenlik altyap\u0131s\u0131 ilk s\u0131ralarda yer al\u0131yor.<\/span><\/p><p style='margin-top:0cm;margin-right:0cm;margin-bottom:10.0pt;margin-left:0cm;line-height:115%;font-size:13px;font-family:\"Arial\",sans-serif;text-align:justify;'><span style=\"font-family:BBVABentonSans;\">Ara\u015ft\u0131rmaya g\u00f6re i\u015fletmeler yaln\u0131zca \u00f6deme altyap\u0131s\u0131n\u0131 de\u011fil, hizmeti sunan kurumun g\u00fcvenilirli\u011fini de de\u011ferlendiriyor. G\u00fcven; finansal sa\u011flaml\u0131k, teknik s\u00fcreklilik, g\u00fc\u00e7l\u00fc g\u00fcvenlik altyap\u0131s\u0131 ve ihtiya\u00e7 duyuldu\u011funda kolayca ula\u015f\u0131labilecek bir muhatap anlam\u0131na geliyor. Bulgular, \u00f6deme teknolojilerinde \u00fcr\u00fcn \u00f6zelliklerinin yan\u0131 s\u0131ra, \u00fcr\u00fcn\u00fcn arkas\u0131ndaki kurumun g\u00fcvenilirli\u011finin de tercihleri do\u011frudan etkiledi\u011fini ortaya koyuyor.<\/span><\/p><p style='margin-top:0cm;margin-right:0cm;margin-bottom:10.0pt;margin-left:0cm;line-height:115%;font-size:13px;font-family:\"Arial\",sans-serif;text-align:justify;'><span style=\"font-family:BBVABentonSans;\">Ara\u015ft\u0131rma ayn\u0131 zamanda \u00f6deme ve e-para kurulu\u015flar\u0131 kategorisinde fark\u0131ndal\u0131\u011f\u0131n h\u00e2l\u00e2 geli\u015fime a\u00e7\u0131k oldu\u011funa da i\u015faret ediyor. \u0130\u015fletmelerin y\u00fczde 35'i \u00f6deme ve e-para kurulu\u015flar\u0131 kategorisinde herhangi bir marka ad\u0131 s\u00f6yleyemezken, bu durum sekt\u00f6r a\u00e7\u0131s\u0131ndan g\u00fcven kadar fark\u0131ndal\u0131k ve do\u011fru bilgilendirmenin de \u00f6nemini ortaya koyuyor.<\/span><\/p><p style='margin-top:0cm;margin-right:0cm;margin-bottom:10.0pt;margin-left:0cm;line-height:115%;font-size:13px;font-family:\"Arial\",sans-serif;text-align:justify;'><strong fr-original-style=\"\" style=\"font-weight: 700;\"><span style=\"font-family:BBVABentonSans;color:#31849B;\">Sorunsuz \u00f6deme deneyimi art\u0131k b\u00fcy\u00fcmenin de par\u00e7as\u0131<\/span><\/strong><\/p><p style='margin-top:0cm;margin-right:0cm;margin-bottom:10.0pt;margin-left:0cm;line-height:115%;font-size:13px;font-family:\"Arial\",sans-serif;text-align:justify;'><span style=\"font-family:BBVABentonSans;\">Ara\u015ft\u0131rmaya g\u00f6re \u00f6deme deneyimi, i\u015fletmeler a\u00e7\u0131s\u0131ndan yaln\u0131zca operasyonel bir s\u00fcre\u00e7 de\u011fil; b\u00fcy\u00fcmeyi destekleyen stratejik bir unsur olarak g\u00f6r\u00fcl\u00fcyor. \u0130\u015fletmelerin y\u00fczde 72'si sorunsuz \u00f6deme deneyiminin m\u00fc\u015fteri memnuniyetini art\u0131rd\u0131\u011f\u0131n\u0131 belirtirken, y\u00fczde 59'u sat\u0131\u015f gelirlerine olumlu katk\u0131 sa\u011flad\u0131\u011f\u0131n\u0131, y\u00fczde 55'i ise m\u00fc\u015fteri sadakatini g\u00fc\u00e7lendirdi\u011fini ifade ediyor. Bulgular, \u00f6deme s\u00fcre\u00e7lerinin i\u015fletmeler i\u00e7in rekabet avantaj\u0131 yaratan \u00f6nemli bir alan haline geldi\u011fini g\u00f6steriyor.<\/span><\/p><p style='margin-top:0cm;margin-right:0cm;margin-bottom:10.0pt;margin-left:0cm;line-height:115%;font-size:13px;font-family:\"Arial\",sans-serif;text-align:justify;'><span style=\"font-family:BBVABentonSans;\">Ara\u015ft\u0131rmay\u0131 de\u011ferlendiren <strong fr-original-style=\"\" style=\"font-weight: 700;\">Tami Genel M\u00fcd\u00fcr\u00fc Melda \u00c7etin<\/strong>, \u015funlar\u0131 s\u00f6yledi:<\/span><\/p><p style='margin-top:0cm;margin-right:0cm;margin-bottom:10.0pt;margin-left:0cm;line-height:115%;font-size:13px;font-family:\"Arial\",sans-serif;text-align:justify;'><em><span style=\"font-family:BBVABentonSans;\">\"Ara\u015ft\u0131rmam\u0131z bize i\u015fletmelerin teknolojiye de\u011fil, belirsizli\u011fe mesafeli oldu\u011funu g\u00f6steriyor. \u0130\u015fletmeler yeni nesil \u00f6deme \u00e7\u00f6z\u00fcmlerine a\u00e7\u0131k; ancak bu d\u00f6n\u00fc\u015f\u00fcm\u00fcn ger\u00e7ekle\u015febilmesi i\u00e7in \u00f6ncelikle g\u00fcven duymalar\u0131, kesintisiz hizmet alacaklar\u0131n\u0131 bilmeleri, kullan\u0131m kolayl\u0131\u011f\u0131n\u0131 deneyimlemeleri ve i\u015fletmelerine sa\u011flayaca\u011f\u0131 somut fayday\u0131 g\u00f6rmeleri gerekiyor. \u00d6n\u00fcm\u00fczdeki d\u00f6nemde sekt\u00f6r\u00fcn en \u00f6nemli sorumlulu\u011fu, geli\u015fmi\u015f teknolojileri i\u015fletmeler i\u00e7in daha anla\u015f\u0131l\u0131r, eri\u015filebilir ve g\u00fcven veren \u00e7\u00f6z\u00fcmlere d\u00f6n\u00fc\u015ft\u00fcrmek olacak.\"<\/span><\/em><\/p><p style='margin-top:0cm;margin-right:0cm;margin-bottom:10.0pt;margin-left:0cm;line-height:115%;font-size:13px;font-family:\"Arial\",sans-serif;text-align:justify;'><strong fr-original-style=\"\" style=\"font-weight: 700;\"><span style=\"font-family:BBVABentonSans;\">\u00c7etin<\/span><\/strong><span style=\"font-family:BBVABentonSans;\">\u00a0s\u00f6zlerini \u015f\u00f6yle s\u00fcrd\u00fcrd\u00fc:<\/span><\/p><p style='margin-top:0cm;margin-right:0cm;margin-bottom:10.0pt;margin-left:0cm;line-height:115%;font-size:13px;font-family:\"Arial\",sans-serif;text-align:justify;'><em><span style=\"font-family:BBVABentonSans;\">\"Biz de Tami olarak i\u015fletmelerin ihtiya\u00e7lar\u0131ndan hareketle \u00f6deme s\u00fcre\u00e7lerini daha g\u00f6r\u00fcn\u00fcr, daha y\u00f6netilebilir ve daha verimli hale getiren \u00e7\u00f6z\u00fcmler geli\u015ftiriyoruz. \u00c7oklu banka POS, CepPOS, linkle \u00f6deme ve c\u00fczdan gibi \u00e7\u00f6z\u00fcmlerimizle i\u015fletmelerin \u00f6deme s\u00fcre\u00e7lerini kolayla\u015ft\u0131r\u0131rken, dijital d\u00f6n\u00fc\u015f\u00fcm yolculuklar\u0131nda g\u00fcvenilir bir i\u015f orta\u011f\u0131 olmay\u0131 hedefliyoruz. \u0130\u015fletmelerin \u00f6deme teknolojilerindeki d\u00f6n\u00fc\u015f\u00fcm\u00fcn\u00fc h\u0131zland\u0131racak \u00fcr\u00fcnler geli\u015ftirmeye, bunlar\u0131 i\u015fletmelere anlatmak ve \u00f6\u011fretmek \u00fczere aksiyonlar almaya, sekt\u00f6re veri ve i\u00e7g\u00f6r\u00fc sunmaya ve i\u015fletmelerin daha g\u00fc\u00e7l\u00fc b\u00fcy\u00fcmesine katk\u0131 sa\u011flamaya devam edece\u011fiz.\"<\/span><\/em><\/p><p style='margin-top:0cm;margin-right:0cm;margin-bottom:10.0pt;margin-left:0cm;line-height:115%;font-size:13px;font-family:\"Arial\",sans-serif;text-align:justify;'><span style=\"font-family:BBVABentonSans;\">Ara\u015ft\u0131rma ayr\u0131ca g\u00fc\u00e7l\u00fc ve g\u00fcvenilir bir finansal kurum taraf\u0131ndan desteklenen \u00f6deme \u00e7\u00f6z\u00fcmlerinin i\u015fletmeler nezdinde g\u00fcven alg\u0131s\u0131n\u0131 anlaml\u0131 \u00f6l\u00e7\u00fcde art\u0131rd\u0131\u011f\u0131n\u0131 ortaya koyuyor. Bulgular, \u00f6deme sistemleri alan\u0131nda yaln\u0131zca \u00fcr\u00fcn ve hizmetlerin de\u011fil, bunlar\u0131 sunan kurumlar\u0131n deneyimi ve finansal g\u00fcc\u00fcn\u00fcn de tercihleri etkileyen \u00f6nemli fakt\u00f6rler aras\u0131nda yer ald\u0131\u011f\u0131n\u0131 g\u00f6steriyor. Bu do\u011frultuda Garanti BBVA'n\u0131n finansal deneyimi ve g\u00fcven altyap\u0131s\u0131, Tami'nin i\u015fletmelere sundu\u011fu \u00f6deme \u00e7\u00f6z\u00fcmlerini destekleyen \u00f6nemli unsurlardan biri olarak \u00f6ne \u00e7\u0131k\u0131yor.<\/span><\/p><p style='margin-top:0cm;margin-right:0cm;margin-bottom:10.0pt;margin-left:0cm;line-height:115%;font-size:13px;font-family:\"Arial\",sans-serif;text-align:center;'><em><span style=\"font-family:BBVABentonSans;\">###<\/span><\/em><\/p><p style='margin-top:0cm;margin-right:0cm;margin-bottom:10.0pt;margin-left:0cm;line-height:115%;font-size:13px;font-family:\"Arial\",sans-serif;text-align:justify;'><strong fr-original-style=\"\" style=\"font-weight: 700;\"><em><span style=\"font-family:BBVABentonSans;\">Ara\u015ft\u0131rma k\u00fcnyesi:<\/span><\/em><\/strong><em><span style=\"font-family:BBVABentonSans;\">\u00a0<\/span><\/em><em><span style=\"font-family:BBVABentonSans;\">Ipsos taraf\u0131ndan 18 Mart-16 Nisan 2026 \u00a0tarihinde hedef kitle NUTS-1 12 b\u00f6lge n\u00fcfus da\u011f\u0131l\u0131m\u0131 dikkate al\u0131narak 1207 i\u015fletme ile bilgisayar destekli CAPI y\u00f6ntemiyle ger\u00e7ekle\u015ftirilmi\u015ftir. Veriler kotal\u0131 \u00f6rnekleme y\u00f6ntem; %90\u2019\u0131 1-9 \u00e7al\u0131\u015fan\u0131 olan, %80\u2019i \u00e7oklu POS entegrasyonunu kullanmayan ve %20\u2019si ise \u00e7oklu POS entegrasyonunu kullanan ve market-g\u0131da, hizmet, yemek, giyim ve aksesuar, elektronik e\u015fya, bilgisayar vb. sekt\u00f6rlerde olup, %98\u2019i B2C m\u00fc\u015fteriler i\u00e7in faaliyet g\u00f6steren i\u015fletmelerle g\u00f6r\u00fc\u015f\u00fclm\u00fc\u015f ve NUTS-1 12 b\u00f6lge da\u011f\u0131l\u0131m\u0131na g\u00f6re kota takip edilmi\u015ftir. Sonu\u00e7lar, ara\u015ft\u0131rman\u0131n hedef kitlesini temsil etmek \u00fczere tasarlanm\u0131\u015f \u00f6rneklem \u00fczerinden elde edilmi\u015ftir.<\/span><\/em><\/p><p style='margin-top:0cm;margin-right:0cm;margin-bottom:10.0pt;margin-left:0cm;line-height:115%;font-size:13px;font-family:\"Arial\",sans-serif;text-align:justify;'><strong fr-original-style=\"\" style=\"font-weight: 700;\"><em><span style=\"font-family:BBVABentonSans;\">Ipsos T\u00fcrkiye Hakk\u0131nda: \u00a0<\/span><\/em><\/strong><\/p><p style='margin-top:0cm;margin-right:0cm;margin-bottom:10.0pt;margin-left:0cm;line-height:115%;font-size:13px;font-family:\"Arial\",sans-serif;text-align:justify;'><em><span style=\"font-family:BBVABentonSans;\">Ipsos T\u00fcrkiye, ara\u015ft\u0131rma ve dan\u0131\u015fmanl\u0131k alan\u0131nda 90 \u00fclkede 20.000\u2019den fazla \u00e7al\u0131\u015fan\u0131 ile faaliyet g\u00f6steren d\u00fcnyan\u0131n en b\u00fcy\u00fck ara\u015ft\u0131rma \u015firketlerinden biri olan Ipsos Group S.A.\u2019n\u0131n bir grup \u015firketidir. \u00dclkemizde bilgiye eri\u015fim, \u00f6ng\u00f6r\u00fc olu\u015fturma ve toplumu anlama ama\u00e7lar\u0131na hizmet eden, istatistik ve ara\u015ft\u0131rma bilimine katk\u0131 sa\u011flayan, T\u00fcrkiye \u0130statistik Kurumu\u2019ndan sonra en geni\u015f ara\u015ft\u0131rma kadrosuna sahip \u00f6nc\u00fc kurulu\u015flardan biridir. Tutkulu ve merakl\u0131 ara\u015ft\u0131rma profesyonelleri, analistleri ve bilim insanlar\u0131, vatanda\u015flar\u0131n, t\u00fcketicilerin, hastalar\u0131n, m\u00fc\u015fterilerin ve \u00e7al\u0131\u015fanlar\u0131n eylemlerini, g\u00f6r\u00fc\u015flerini ve motivasyonlar\u0131n\u0131 ger\u00e7ekten anlamam\u0131z\u0131 sa\u011flayan benzersiz, \u00e7ok disiplinli yetkinlikler geli\u015ftirmi\u015ftir. Ipsos\u2019un 75 farkl\u0131 i\u015f \u00e7\u00f6z\u00fcm\u00fc, anketlerden, sosyal medya izlemelerine ve nitel veya g\u00f6zlemsel tekniklerden elde edilen birincil verilere dayanmaktad\u0131r. Slogan\u0131 olan \u201cGame Changers\u201d; h\u0131zla de\u011fi\u015fen d\u00fcnyada 5.000\u2019den fazla m\u00fc\u015fterisinin g\u00fcvenle yol almas\u0131na yard\u0131mc\u0131 olma konusundaki hedefimizi \u00f6zetler. 1975 y\u0131l\u0131nda Fransa\u2019da kurulan Ipsos, 1 Temmuz 1999\u2019dan beri Paris Euronext Borsas\u0131\u2019na kotedir. \u015eirket, SBF 120 ve Mid-60 endeksi kapsam\u0131ndad\u0131r ve Deferred Settlement Service (SRD) i\u00e7in uygundur. ISIN Kodu FR0000073298, Reuters ISOS.PA, Bloomberg IPS:FP\u00a0<\/span><\/em><a fr-original-style=\"\" href=\"http:\/\/www.ipsos.com\/tr-tr\" style=\"user-select: auto;\"><em><span style=\"font-family:BBVABentonSans;\">www.ipsos.com\/tr-tr<\/span><\/em><\/a><\/p><p style='margin-top:0cm;margin-right:0cm;margin-bottom:10.0pt;margin-left:0cm;line-height:115%;font-size:13px;font-family:\"Arial\",sans-serif;text-align:justify;'><span style=\"font-family:BBVABentonSans;\">\u00a0<\/span><\/p><\/td><\/tr><\/table><\/td><\/tr><tr style=\"border: 0px none; border-collapse: collapse; border-spacing: 0px;\"><td align=\"center\" valign=\"top\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; border-collapse: collapse; mso-table-lspace: 0pt; mso-table-rspace: 0pt;\"><table border=\"0\" cellpadding=\"0\" cellspacing=\"4\" width=\"100%\" id=\"photos\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; margin-top: 0px; mso-table-lspace: 0pt; mso-table-rspace: 0pt; padding-top: 0px;\"><tr style=\"border: 0px none; border-collapse: collapse; border-spacing: 0px;\"><td align=\"center\" valign=\"top\" class=\"photo\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; border-collapse: collapse; mso-table-lspace: 0pt; mso-table-rspace: 0pt; padding-top: 20px; width: 200px; max-width: 200px; overflow: hidden;\" width=\"200\"><a href=\"https:\/\/get.faselis.com\/downloadfile.php?uid=11695994&uidchk=f5e5c&ct=tr&pt=1260862&pts=999080&e=bulten@mercek.net&o=28894&ot=4&chk=7572f\" target=\"_blank\"><img border=\"0\" src=\"https:\/\/img.faselis.com\/faselis_tr\/brands\/28898\/s1783064970_Ipsos.jpg.jpg\" style=\"-ms-interpolation-mode: bicubic; border: 0; height: auto; line-height: 100%; max-width: 160px; outline: none; text-decoration: none;\" class=\"photoimage\"><\/a><p class=\"alttext\" style=\"width:194px;max-width: 194px;padding:0 20px;padding-bottom: 0; padding-left: 20px; padding-right: 20px; padding-top: 0; font-family: Helvetica,Arial,sans-serif; font-size: 11px;overflow:hidden;\" align=\"left\" valign=\"top\"><\/p><\/td><td align=\"center\" valign=\"top\" class=\"photo\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; border-collapse: collapse; mso-table-lspace: 0pt; mso-table-rspace: 0pt; padding-top: 20px; width: 200px; max-width: 200px; overflow: hidden;\" width=\"200\"><a href=\"https:\/\/get.faselis.com\/downloadfile.php?uid=11695997&uidchk=474a0&ct=tr&pt=1260862&pts=999080&e=bulten@mercek.net&o=28894&ot=4&chk=7572f\" target=\"_blank\"><img border=\"0\" src=\"https:\/\/img.faselis.com\/faselis_tr\/brands\/28898\/s1783065043_Melda__etin.jpg.jpg\" style=\"-ms-interpolation-mode: bicubic; border: 0; height: auto; line-height: 100%; max-width: 160px; outline: none; text-decoration: none;\" class=\"photoimage\"><\/a><p class=\"alttext\" style=\"width:194px;max-width: 194px;padding:0 20px;padding-bottom: 0; padding-left: 20px; padding-right: 20px; padding-top: 0; font-family: Helvetica,Arial,sans-serif; font-size: 11px;overflow:hidden;\" align=\"left\" valign=\"top\"><\/p><\/td><td align=\"center\" valign=\"top\" class=\"photo\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; border-collapse: collapse; mso-table-lspace: 0pt; mso-table-rspace: 0pt; padding-top: 20px; width: 200px;\" width=\"200\"><\/td><\/tr><tr style=\"border: 0px none; border-collapse: collapse; border-spacing: 0px;\"><td align=\"center\" valign=\"top\" class=\"photo\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; border-collapse: collapse; mso-table-lspace: 0pt; mso-table-rspace: 0pt; padding-top: 20px; width: 200px;\" width=\"200\"><\/td><\/tr><\/table><\/td><\/tr><tr style=\"border: 0px none; border-collapse: collapse; border-spacing: 0px;\"><td align=\"center\" valign=\"top\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; border-collapse: collapse; mso-table-lspace: 0pt; mso-table-rspace: 0pt;\"><table border=\"0\" cellpadding=\"0\" cellspacing=\"0\" width=\"100%\" id=\"download\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; margin-top: 0px; mso-table-lspace: 0pt; mso-table-rspace: 0pt; padding-top: 0px;\"><tr style=\"border: 0px none; border-collapse: collapse; border-spacing: 0px;\"><td valign=\"top\" class=\"downloadright\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; border-collapse: collapse; font-family: Helvetica,Arial,sans-serif; font-size: 11px; height: 22px; line-height: 22px; mso-table-lspace: 0pt; mso-table-rspace: 0pt; padding-right: 20px; text-align: right;\">T\u00fcm g\u00f6rselleri indirmek i\u00e7in <a href=\"https:\/\/get.faselis.com\/download.php?type=2&ct=tr&pt=1260862&pts=999080&e=bulten@mercek.net&o=28894&ot=4&chk=7572f\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; color: #0c1820; text-decoration: underline;\"><img src=\"https:\/\/img.faselis.com\/mailing\/download.png\" alt=\" style=\" bicubic border: height: auto line-height: outline: none text-decoration:><\/a><\/td><\/tr><\/table><\/td><\/tr><tr style=\"border: 0px none; border-collapse: collapse; border-spacing: 0px;\"><td align=\"center\" valign=\"top\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; border-collapse: collapse; mso-table-lspace: 0pt; mso-table-rspace: 0pt;\"><table border=\"0\" cellpadding=\"0\" cellspacing=\"0\" width=\"100%\" id=\"photodesc\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; color: #1c2b28; font-family: Helvetica,Arial,sans-serif; font-size: 12px; line-height: 150%; margin-top: 0px; mso-table-lspace: 0pt; mso-table-rspace: 0pt; padding-bottom: 20px; padding-left: 20px; padding-right: 20px; padding-top: 0px;\"><tr style=\"border: 0px none; border-collapse: collapse; border-spacing: 0px;\"><td valign=\"top\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; border-collapse: collapse; mso-table-lspace: 0pt; mso-table-rspace: 0pt;\"><\/td><\/tr><\/table><\/td><\/tr><tr style=\"border: 0px none; border-collapse: collapse; border-spacing: 0px;\"><td align=\"center\" valign=\"top\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; border-collapse: collapse; mso-table-lspace: 0pt; mso-table-rspace: 0pt;\"><table border=\"0\" cellpadding=\"0\" cellspacing=\"0\" width=\"100%\" id=\"videos\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; margin-top: 0px; mso-table-lspace: 0pt; mso-table-rspace: 0pt; padding-bottom: 20px; padding-left: 20px; padding-right: 20px; padding-top: 0px;\"><tr style=\"border: 0px none; border-collapse: collapse; border-spacing: 0px;\"><td align=\"left\" valign=\"top\" colspan=\"3\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; border-collapse: collapse; mso-table-lspace: 0pt; mso-table-rspace: 0pt;\"><h2 class=\"headers\" style=\"border-bottom: 2px solid #CCCCCC; color: black; font-family: Helvetica,Arial,sans-serif; font-size: 18px; font-weight: bold; height: 32px; line-height: 32px; padding-bottom: 0; padding-left: 0; padding-right: 0; padding-top: 20px;\">Ek Dosyalar<\/h2><\/td><\/tr><tr style=\"border: 0px none; border-collapse: collapse; border-spacing: 0px;\"><td valign=\"top\" class=\"attachmentimage\" height=\"22\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; border-collapse: collapse; height: 22px; line-height: 22px; mso-table-lspace: 0pt; mso-table-rspace: 0pt; width: 22px;\" width=\"22\"><img border=\"0\" src=\"https:\/\/img.faselis.com\/mailing\/attachment.png\" alt=\"pdf Icon\" style=\"-ms-interpolation-mode: bicubic; border: 0; height: auto; line-height: 100%; outline: none; text-decoration: none;\"><\/td><td valign=\"top\" class=\"attachmenttext\" height=\"22\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; border-collapse: collapse; font-family: Helvetica,Arial,sans-serif; font-size: 12px; height: 22px; line-height: 22px; mso-table-lspace: 0pt; mso-table-rspace: 0pt; padding-left: 10px; padding-right: 10px; text-align: left;\">Ipsos.pdf<\/td><td valign=\"top\" class=\"videodownload\" height=\"22\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; border-collapse: collapse; font-family: Helvetica,Arial,sans-serif; font-size: 12px; font-weight: bold; height: 22px; line-height: 22px; mso-table-lspace: 0pt; mso-table-rspace: 0pt; text-align: right; width: 100px;\" width=\"100\"><a href=\"https:\/\/get.faselis.com\/downloadfile.php?uid=11695995&uidchk=2155d&ct=tr&pt=1260862&pts=999080&e=bulten@mercek.net&o=28894&ot=4&chk=7572f\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; color: #1c2b28; text-decoration: underline;\">\u0130ndir<\/a><\/td><\/tr><tr style=\"border: 0px none; border-collapse: collapse; border-spacing: 0px;\"><td valign=\"top\" class=\"attachmentimage\" height=\"22\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; border-collapse: collapse; height: 22px; line-height: 22px; mso-table-lspace: 0pt; mso-table-rspace: 0pt; width: 22px;\" width=\"22\"><img border=\"0\" src=\"https:\/\/img.faselis.com\/mailing\/attachment.png\" alt=\"msword Icon\" style=\"-ms-interpolation-mode: bicubic; border: 0; height: auto; line-height: 100%; outline: none; text-decoration: none;\"><\/td><td valign=\"top\" class=\"attachmenttext\" height=\"22\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; border-collapse: collapse; font-family: Helvetica,Arial,sans-serif; font-size: 12px; height: 22px; line-height: 22px; mso-table-lspace: 0pt; mso-table-rspace: 0pt; padding-left: 10px; padding-right: 10px; text-align: left;\">Tami-ipsos.PRb\u00fclten.docx<\/td><td valign=\"top\" class=\"videodownload\" height=\"22\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; border-collapse: collapse; font-family: Helvetica,Arial,sans-serif; font-size: 12px; font-weight: bold; height: 22px; line-height: 22px; mso-table-lspace: 0pt; mso-table-rspace: 0pt; text-align: right; width: 100px;\" width=\"100\"><a href=\"https:\/\/get.faselis.com\/downloadfile.php?uid=11695996&uidchk=f7715&ct=tr&pt=1260862&pts=999080&e=bulten@mercek.net&o=28894&ot=4&chk=7572f\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; color: #1c2b28; text-decoration: underline;\">\u0130ndir<\/a><\/td><\/tr><\/table><\/td><\/tr><tr style=\"border: 0px none; border-collapse: collapse; border-spacing: 0px;\"><td align=\"center\" valign=\"top\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; border-collapse: collapse; mso-table-lspace: 0pt; mso-table-rspace: 0pt;\"><table border=\"0\" cellpadding=\"0\" cellspacing=\"0\" width=\"100%\" id=\"download\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; margin-top: 0px; mso-table-lspace: 0pt; mso-table-rspace: 0pt; padding-top: 0px;\"><tr style=\"border: 0px none; border-collapse: collapse; border-spacing: 0px;\"><td valign=\"top\" class=\"downloadright\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; border-collapse: collapse; font-family: Helvetica,Arial,sans-serif; font-size: 11px; height: 22px; line-height: 22px; mso-table-lspace: 0pt; mso-table-rspace: 0pt; padding-right: 20px; text-align: right;\">T\u00fcm dosyalar\u0131 indirmek i\u00e7in <a href=\"https:\/\/get.faselis.com\/download.php?type=1&ct=tr&pt=1260862&pts=999080&e=bulten@mercek.net&o=28894&ot=4&chk=7572f\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; color: #0c1820; text-decoration: underline;\"><img src=\"https:\/\/img.faselis.com\/mailing\/download.png\" alt=\" style=\" bicubic border: height: auto line-height: outline: none text-decoration:><\/a><\/td><\/tr><\/table><\/td><\/tr><tr style=\"border: 0px none; border-collapse: collapse; border-spacing: 0px;\"><td align=\"center\" valign=\"top\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; border-collapse: collapse; mso-table-lspace: 0pt; mso-table-rspace: 0pt;\"><table border=\"0\" cellpadding=\"0\" cellspacing=\"0\" width=\"100%\" id=\"footer\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; background-color: #f6f7f8; margin-top: 0px; mso-table-lspace: 0pt; mso-table-rspace: 0pt; padding-bottom: 20px; padding-left: 20px; padding-right: 20px; padding-top: 0px;\"><tr style=\"border: 0px none; border-collapse: collapse; border-spacing: 0px;\"><td valign=\"top\" class=\"footercontent\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; border-collapse: collapse; color: #808080; font-family: Helvetica,Arial,sans-serif; font-size: 10px; line-height: 150%; mso-table-lspace: 0pt; mso-table-rspace: 0pt; padding-bottom: 20px; padding-left: 20px; padding-right: 20px; padding-top: 0; text-align: center;\"><br><br>Bu eposta 'Garanti BBVA' ad\u0131na bulten@mercek.net adresine g\u00f6nderilmi\u015ftir.<br>'Garanti BBVA' ile ilgili ve\/veya ba\u015fka bir marka ile ilgili bas\u0131n b\u00fclteni veya bas\u0131n daveti almak istemiyorsan\u0131z marka, sekt\u00f6r ve abonelik ayarlar\u0131 i\u00e7in l\u00fctfen <a href=\"https:\/\/media.faselis.com\/tr\/?l=eyJwb3N0SUQiOjEyNjA4NjIsInBvc3RTZW5kaW5nSUQiOjk5OTA4MCwiY291bnRyeSI6InRyIiwib3duZXJJRCI6Mjg4OTQsIm93bmVyVHlwZSI6NCwiZW1haWwiOiJidWx0ZW5AbWVyY2VrLm5ldCIsImNoayI6ImE4YzlhMGFlODRmN2E3ZmJiZmE3ZDQ3ZDEzOTc1Y2E2In0=\">t\u0131klay\u0131n\u0131z.<\/a> <br> <\/td><\/tr><tr style=\"border: 0px none; border-collapse: collapse; border-spacing: 0px;\"><td valign=\"top\" height=\"60\" class=\"footercontent faselis\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; border-collapse: collapse; color: #1c2b28; font-family: Helvetica,Arial,sans-serif; font-size: 12px; font-weight: bold; height: 60px; line-height: 60px; mso-table-lspace: 0pt; mso-table-rspace: 0pt; padding-bottom: 20px; padding-left: 20px; padding-right: 20px; padding-top: 0; text-align: center;\">powered by <img border=\"0\" src=\"https:\/\/img.faselis.com\/mailing\/faselis.png\" alt=\"Faselis\" align=\"middle\" style=\"-ms-interpolation-mode: bicubic; border: 0; height: auto; line-height: 100%; outline: none; text-decoration: none;\"><\/td><\/tr><tr style=\"border: 0px none; border-collapse: collapse; border-spacing: 0px;\"><td valign=\"top\" class=\"footercontent cid\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; border-collapse: collapse; color: #cbd3d7; font-family: Helvetica,Arial,sans-serif; font-size: 10px; line-height: 150%; mso-table-lspace: 0pt; mso-table-rspace: 0pt; padding-bottom: 20px; padding-left: 20px; padding-right: 20px; padding-top: 0; text-align: center;\">CID: 9i72t,4,28894,1260862-999080-lambda 1.1<br>Bu epostay\u0131 g\u00f6r\u00fcnt\u00fclemekte zorluk ya\u015f\u0131yorsan\u0131z: <a href=\"http:\/\/webview.faselis.com\/9i72t\" target=\"_blank\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; color: #1c2b28; text-decoration: underline;\">L\u00fctfen t\u0131klay\u0131n\u0131z<\/a>.<\/td><\/tr><\/table><\/td><\/tr><\/table><\/td><\/tr><\/table><div id=\"_t\"><\/div><img src=\"https:\/\/log.faselis.com\/rdv2.php?cd=2,9i72t-999080-tr-1260862,4-28894,bulten@mercek.net\" width=\"1\" height=\"1\" border=\"0\"><\/center>","_ecomap_skills_applied":"[\"bulletin-editorial-tr\",\"company-about-notes-tr\",\"de-hype-tr\",\"dedupe-footer\",\"editor-notes-summary\",\"light-proofread\",\"rewrite-title\",\"structure-extract\"]","_ecomap_language":"tr","_ecomap_source":"email","_ecomap_topics":"[\"technology\",\"partnership\"]","_ecomap_mentioned_people":"[{\"name\":\"Melda \\u00c7etin\",\"role\":\"Genel M\\u00fcd\\u00fcr\",\"quote\":true,\"ecomap_person_id\":945,\"suggestion_id\":174}]","_aeroflow_canonical_url":"","footnotes":""},"categories":[1],"tags":[],"content_type":[3],"class_list":["post-516","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-press-release","content_type-bulletin"],"_links":{"self":[{"href":"https:\/\/fintech.mercek.net\/news\/wp-json\/wp\/v2\/posts\/516","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/fintech.mercek.net\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/fintech.mercek.net\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/fintech.mercek.net\/news\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/fintech.mercek.net\/news\/wp-json\/wp\/v2\/comments?post=516"}],"version-history":[{"count":1,"href":"https:\/\/fintech.mercek.net\/news\/wp-json\/wp\/v2\/posts\/516\/revisions"}],"predecessor-version":[{"id":517,"href":"https:\/\/fintech.mercek.net\/news\/wp-json\/wp\/v2\/posts\/516\/revisions\/517"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/fintech.mercek.net\/news\/wp-json\/wp\/v2\/media\/705"}],"wp:attachment":[{"href":"https:\/\/fintech.mercek.net\/news\/wp-json\/wp\/v2\/media?parent=516"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fintech.mercek.net\/news\/wp-json\/wp\/v2\/categories?post=516"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fintech.mercek.net\/news\/wp-json\/wp\/v2\/tags?post=516"},{"taxonomy":"content_type","embeddable":true,"href":"https:\/\/fintech.mercek.net\/news\/wp-json\/wp\/v2\/content_type?post=516"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}