{"id":442,"date":"2026-06-30T11:02:52","date_gmt":"2026-06-30T08:02:52","guid":{"rendered":"https:\/\/fintech.mercek.net\/news\/?p=442"},"modified":"2026-06-30T12:03:20","modified_gmt":"2026-06-30T09:03:20","slug":"hsbc-turkiyeden-nesilden-nesile-bankacilik-premier-ayricaliklari-artik-dogumla-basliyor","status":"publish","type":"post","link":"https:\/\/fintech.mercek.net\/news\/2026\/06\/30\/hsbc-turkiyeden-nesilden-nesile-bankacilik-premier-ayricaliklari-artik-dogumla-basliyor\/","title":{"rendered":"HSBC T\u00fcrkiye&#8217;den Nesilden Nesile Bankac\u0131l\u0131k: Premier Ayr\u0131cal\u0131klar\u0131 Art\u0131k Do\u011fumla Ba\u015fl\u0131yor"},"content":{"rendered":"<h2><strong>HSBC T\u00fcrkiye, k\u00f6kl\u00fc aile bankac\u0131l\u0131\u011f\u0131 vizyonunu ailenin t\u00fcm bireylerini kapsayacak \u015fekilde geni\u015fletiyor. 18-30 ya\u015fa y\u00f6nelik &#8220;Premier Next Gen&#8221;in ard\u0131ndan, hizmet s\u0131n\u0131r\u0131n\u0131 s\u0131f\u0131r ya\u015fa indirerek &#8220;Premier Junior&#8221;\u0131 devreye alan banka, \u00e7ocuklar\u0131 bebeklikten itibaren finansal ve sosyal g\u00fcvence planlamas\u0131na dahil ediyor.<\/strong><\/h2>\n<p>Bankac\u0131l\u0131k sekt\u00f6r\u00fcnde m\u00fc\u015fteri odakl\u0131l\u0131\u011f\u0131n bireyden aileye do\u011fru geni\u015fledi\u011fi bir d\u00f6nemde <strong>HSBC T\u00fcrkiye<\/strong>, k\u00f6kl\u00fc aile bankac\u0131l\u0131\u011f\u0131 vizyonunu yeni nesil \u00e7\u00f6z\u00fcmlerle bir ad\u0131m ileriye ta\u015f\u0131yor. Yeni nesil t\u00fcketicilerin sadece geleneksel finansal enstr\u00fcmanlar de\u011fil, t\u00fcm ya\u015fam d\u00f6ng\u00fclerini destekleyen entegre \u00e7\u00f6z\u00fcmler talep etmesi do\u011frultusunda hareket eden banka, hizmet yelpazesini t\u00fcm ailenin ihtiya\u00e7lar\u0131na hitap edecek \u015fekilde b\u00fcy\u00fct\u00fcyor. <strong>HSBC T\u00fcrkiye<\/strong>, daha \u00f6nce hayata ge\u00e7irdi\u011fi ve 18-30 ya\u015f grubundaki gen\u00e7 yeti\u015fkinleri kapsayan &#8220;Premier Next Gen&#8221; uygulamas\u0131n\u0131n ard\u0131ndan, hizmet s\u0131n\u0131r\u0131n\u0131 0 ya\u015fa kadar indiren &#8220;Premier Junior&#8221; yap\u0131s\u0131n\u0131 devreye alarak \u00e7ocuklar\u0131n bebeklik d\u00f6neminden itibaren ailelerin finansal g\u00fcvence planlamalar\u0131na dahil edilmesini sa\u011fl\u0131yor.<\/p>\n<h3><strong>Finansal tercihler aile \u00f6l\u00e7e\u011finde \u015fekilleniyor<\/strong><\/h3>\n<p>G\u00fcn\u00fcm\u00fczde finansal kararlar\u0131n b\u00fcy\u00fck oranda tek bir birey \u00fczerinden de\u011fil, aile \u00f6l\u00e7e\u011finde al\u0131nmas\u0131 bankac\u0131l\u0131k hizmetlerinin de bu birimi merkezine alacak \u015fekilde geni\u015flemesini beraberinde getiriyor. Sekt\u00f6rdeki bu d\u00f6n\u00fc\u015f\u00fcme uzun y\u0131llara dayanan tecr\u00fcbesiyle y\u00f6n veren <strong>HSBC T\u00fcrkiye<\/strong>&#8216;nin Premier bankac\u0131l\u0131k uygulamalar\u0131, kurulu\u015fundan bu yana aile konseptine g\u00f6sterdi\u011fi de\u011fer ile \u00f6ne \u00e7\u0131k\u0131yor. Bireysel varl\u0131k y\u00f6netimi ile s\u0131n\u0131rl\u0131 kalmayan bu hizmet segmenti, aile varl\u0131klar\u0131n\u0131n hem aile aras\u0131nda hem de ku\u015faklararas\u0131 aktar\u0131m\u0131n\u0131 ve korunmas\u0131n\u0131 ama\u00e7l\u0131yor. <strong>HSBC T\u00fcrkiye<\/strong>, y\u0131llard\u0131r yurt i\u00e7i ve yurt d\u0131\u015f\u0131 ATM a\u011f\u0131ndan \u00fccretsiz nakit \u00e7ekimi olana\u011f\u0131 sunarken, Premier kapsam\u0131nda kredi kart\u0131 ayr\u0131cal\u0131klar\u0131 ve sertifikal\u0131 m\u00fc\u015fteri temsilcileri arac\u0131l\u0131\u011f\u0131yla birikim y\u00f6netimi gibi hizmetleri de t\u00fcm ailenin gereksinimlerini kar\u015f\u0131layacak bir yap\u0131da sunmaya devam ediyor.<\/p>\n<p>Konunun sekt\u00f6rel ve operasyonel boyutuna de\u011finen <strong>HSBC T\u00fcrkiye Uluslararas\u0131 Birikim Y\u00f6netimi ve Premier Bankac\u0131l\u0131ktan Sorumlu Genel M\u00fcd\u00fcr Yard\u0131mc\u0131s\u0131 Cem Murato\u011flu<\/strong>, finansal gereksinimleri her zaman aile perspektifinden de\u011ferlendirdiklerini ifade ediyor. Finansal kararlar\u0131n aile \u00f6l\u00e7e\u011finde \u015fekillendi\u011fi g\u00fcn\u00fcm\u00fcz ko\u015fullar\u0131nda bankac\u0131l\u0131k deneyimini de bu do\u011frultuda kurgulad\u0131klar\u0131n\u0131 belirten Murato\u011flu, \u015fu de\u011ferlendirmede bulunuyor: &#8220;Uzun s\u00fcredir s\u00fcrd\u00fcrd\u00fc\u011f\u00fcm\u00fcz aile bankac\u0131l\u0131\u011f\u0131 yakla\u015f\u0131m\u0131n\u0131 ve \u00e7ocuklar\u0131n yurt d\u0131\u015f\u0131 e\u011fitim s\u00fcre\u00e7lerine y\u00f6nelik uluslararas\u0131 \u00e7\u00f6z\u00fcmleri, nesilden nesile aktar\u0131m oda\u011f\u0131yla yap\u0131land\u0131r\u0131yoruz. M\u00fc\u015fterilerin sadece bug\u00fcnk\u00fc ihtiya\u00e7lar\u0131na de\u011fil, \u00e7ocuklar\u0131n\u0131n erken ya\u015flardan yeti\u015fkinli\u011fe kadar uzanan gelecek hedeflerine e\u015flik etmeyi ama\u00e7l\u0131yoruz.&#8221;<\/p>\n<h3><strong>Hizmet yelpazesi Premier Junior ile bebeklik d\u00f6neminden ba\u015fl\u0131yor<\/strong><\/h3>\n<p>Bankac\u0131l\u0131kta aile odakl\u0131 yakla\u015f\u0131m\u0131n temel g\u00f6stergelerinden birini olu\u015fturan ya\u015f s\u0131n\u0131rlar\u0131n\u0131n esnetilmesi, <strong>HSBC T\u00fcrkiye<\/strong>&#8216;nin yeni &#8220;Premier Junior&#8221; yap\u0131s\u0131yla somut bir ad\u0131ma d\u00f6n\u00fc\u015f\u00fcyor. Finansal sistemle tan\u0131\u015fma ya\u015f\u0131n\u0131 a\u015fa\u011f\u0131 \u00e7eken bu model kapsam\u0131nda sunulan \u00e7\u00f6z\u00fcmler, sadece harcama veya birikim ara\u00e7lar\u0131yla s\u0131n\u0131rl\u0131 kalmay\u0131p koruma alanlar\u0131n\u0131 da kaps\u0131yor. Bu do\u011frultuda, anne ya da baba poli\u00e7eye dahil olma zorunlulu\u011fu bulunmadan, 18 ya\u015f alt\u0131ndaki \u00e7ocuklar\u0131n tek ba\u015f\u0131na poli\u00e7eye dahil olabilece\u011fi \u00f6zel sa\u011fl\u0131k sigortas\u0131 \u00e7\u00f6z\u00fcmleri ailelerin kullan\u0131m\u0131na sunuluyor. Kart \u00e7\u00f6z\u00fcmleri kapsam\u0131nda ise \u00e7ocuklar\u0131n ya\u015f gruplar\u0131na ve dinamik gereksinimlerine g\u00f6re \u015fekillendirilen farkl\u0131 avantajlar sa\u011flan\u0131yor.<\/p>\n<h3><strong>Uluslararas\u0131 e\u011fitim ve varl\u0131k y\u00f6netiminde b\u00fct\u00fcnsel s\u00fcre\u00e7<\/strong><\/h3>\n<p>Ailelerin en \u00f6nemli harcama ve yat\u0131r\u0131m kalemlerinden birini olu\u015fturan e\u011fitim s\u00fcre\u00e7leri, <strong>HSBC T\u00fcrkiye<\/strong>&#8216;nin uluslararas\u0131 a\u011f yetkinlikleriyle daha kolay bir hale geliyor. Bankan\u0131n bu alanda uzun s\u00fcredir sundu\u011fu &#8220;Global Premier Hesap&#8221; modeli, d\u00fcnyan\u0131n farkl\u0131 \u00fclkelerinde e\u011fitim g\u00f6ren veya ya\u015fayan aile bireylerinin finansal i\u015flemlerini ayn\u0131 standartta y\u00f6netmesine olanak tan\u0131yor. \u00d6zellikle yurt d\u0131\u015f\u0131nda ya\u015fayan \u00f6\u011frenciler taraf\u0131ndan b\u00fcy\u00fck \u00f6l\u00e7\u00fcde takdir g\u00f6ren yurt d\u0131\u015f\u0131 ATM a\u011f\u0131ndan \u00fccretsiz nakit \u00e7ekimi olana\u011f\u0131 da bu b\u00fct\u00fcnsel s\u00fcreci destekliyor. <strong>HSBC T\u00fcrkiye<\/strong>&#8216;nin 0-18 ya\u015f grubundan ba\u015flay\u0131p gen\u00e7 yeti\u015fkinlere ve ebeveynlere kadar uzanan geni\u015f bir yelpazede nesilden nesile sundu\u011fu b\u00fct\u00fcnsel \u00e7\u00f6z\u00fcmler, finans sekt\u00f6r\u00fcn\u00fcn gelecekte de aile odakl\u0131 stratejilerle \u015fekillenmeye devam edece\u011fini g\u00f6steriyor.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>HSBC T\u00fcrkiye, aile bankac\u0131l\u0131\u011f\u0131 vizyonunu geni\u015fleterek 0-18 ya\u015f grubuna y\u00f6nelik Premier Junior hizmetini ba\u015flatt\u0131.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_ecomap_primary_org_id":197,"_ecomap_primary_org_name":"HSBC","_ecomap_mentioned_org_ids":"[]","_ecomap_related_org_ids":"","_ecomap_match_confidence":0.95,"_ecomap_email_message_id":"19f1784499fb7e7a","_ecomap_email_from":"bulten@basinlistem.com","_ecomap_editor_notes":"E-posta HTML'si temizlendi, altbilgi ve abonelikten \u00e7\u0131kma ba\u011flant\u0131lar\u0131 kald\u0131r\u0131ld\u0131. 'HSBC Hakk\u0131nda' \u015firket profili b\u00f6l\u00fcm\u00fc g\u00f6vdeden \u00e7\u0131kar\u0131ld\u0131. Ba\u015fl\u0131k ve alt ba\u015fl\u0131k yeniden yaz\u0131ld\u0131. Metne h2\/h3 yap\u0131s\u0131 eklendi. Pazarlama dili n\u00f6trle\u015ftirildi. Hafif d\u00fczeltmeler yap\u0131ld\u0131.","_ecomap_original_body":"\r\n  <table style=\"border:1px solid gray;\" cellspacing=\"3\" cellpadding=\"0\">\r\n   <tbody>\r\n    <tr>\r\n     <td width=\"310\" valign=\"top\">\r\n      <p><a href=\"https:\/\/track.bulten.basinlistem.com\/ck1\/13ef.7224faa21bd81026\/b1bc2e80-7458-11f1-83b9-16107d9f97c5\/4c5e52af8d9b36075b12cead5bcd6016cad50ee0\/1?e=LdYyEhHrGVRjDnFpRtyES5SJri8ajupUWbjz9E80gDA%3D\"><img style=\"width: auto; max-height: 75px;\" border=\"0\" src=\"https:\/\/www.basinlistem.com\/Logo\/2248.png\"><\/a><\/p><\/td>\r\n     <td width=\"310\" valign=\"bottom\">\r\n      <p align=\"right\"><\/p><\/td>\r\n    <\/tr>\r\n    <tr>\r\n     <td width=\"619\" colspan=\"2\" valign=\"top\">\r\n      <hr style=\"border-color:black;\">\r\n      <p><\/p>\r\n      <center>\r\n       <span style=\"font-family:Calibri;font-size:15pt;color:#000000;\"><\/span>\r\n      <\/center>\r\n      <p><\/p>\r\n      <p><span style=\"font-family:Calibri;font-size:9pt\"><\/span><\/p>\r\n      <p>Say\u00c4\u00b1n Ahmet Usta;<\/p>\r\n      <p>30 Haziran 2026<\/p>\r\n      <p><\/p>\r\n      <h3 style=\"text-align: center;\"><b style=\"text-align: center;\">HSBC T\u00c3\u00bcrkiye\u00e2\u0080\u0099den nesilden nesile bankac\u00c4\u00b1l\u00c4\u00b1k: <\/b><\/h3>\r\n      <h3 style=\"text-align: center;\"><b style=\"text-align: center;\">Premier ayr\u00c4\u00b1cal\u00c4\u00b1klar\u00c4\u00b1 art\u00c4\u00b1k do\u00c4\u009fumla ba\u00c5\u009fl\u00c4\u00b1yor<\/b><\/h3>\r\n      <p><b>HSBC T\u00c3\u00bcrkiye, k\u00c3\u00b6kl\u00c3\u00bc aile bankac\u00c4\u00b1l\u00c4\u00b1\u00c4\u009f\u00c4\u00b1 vizyonunu ailenin t\u00c3\u00bcm bireylerini kapsayacak \u00c5\u009fekilde geni\u00c5\u009fletiyor. 18-30 ya\u00c5\u009fa y\u00c3\u00b6nelik \"Premier Next Gen\"in ard\u00c4\u00b1ndan, hizmet s\u00c4\u00b1n\u00c4\u00b1r\u00c4\u00b1n\u00c4\u00b1 s\u00c4\u00b1f\u00c4\u00b1r ya\u00c5\u009fa indirerek \"Premier Junior\"\u00c4\u00b1 devreye alan banka, \u00c3\u00a7ocuklar\u00c4\u00b1 bebeklikten itibaren finansal ve sosyal g\u00c3\u00bcvence planlamas\u00c4\u00b1na dahil ediyor.<\/b><\/p>\r\n      <p>Bankac\u00c4\u00b1l\u00c4\u00b1k sekt\u00c3\u00b6r\u00c3\u00bcnde m\u00c3\u00bc\u00c5\u009fteri odakl\u00c4\u00b1l\u00c4\u00b1\u00c4\u009f\u00c4\u00b1n bireyden aileye do\u00c4\u009fru geni\u00c5\u009fledi\u00c4\u009fi bir d\u00c3\u00b6nemde HSBC T\u00c3\u00bcrkiye, k\u00c3\u00b6kl\u00c3\u00bc aile bankac\u00c4\u00b1l\u00c4\u00b1\u00c4\u009f\u00c4\u00b1 vizyonunu yeni nesil \u00c3\u00a7\u00c3\u00b6z\u00c3\u00bcmlerle bir ad\u00c4\u00b1m ileriye ta\u00c5\u009f\u00c4\u00b1yor. Yeni nesil t\u00c3\u00bcketicilerin sadece geleneksel finansal enstr\u00c3\u00bcmanlar de\u00c4\u009fil, t\u00c3\u00bcm ya\u00c5\u009fam d\u00c3\u00b6ng\u00c3\u00bclerini destekleyen entegre \u00c3\u00a7\u00c3\u00b6z\u00c3\u00bcmler talep etmesi do\u00c4\u009frultusunda hareket eden banka, hizmet yelpazesini t\u00c3\u00bcm ailenin ihtiya\u00c3\u00a7lar\u00c4\u00b1na hitap edecek \u00c5\u009fekilde b\u00c3\u00bcy\u00c3\u00bct\u00c3\u00bcyor. HSBC T\u00c3\u00bcrkiye, daha \u00c3\u00b6nce hayata ge\u00c3\u00a7irdi\u00c4\u009fi ve 18-30 ya\u00c5\u009f grubundaki gen\u00c3\u00a7 yeti\u00c5\u009fkinleri kapsayan \"Premier Next Gen\" uygulamas\u00c4\u00b1n\u00c4\u00b1n ard\u00c4\u00b1ndan, hizmet s\u00c4\u00b1n\u00c4\u00b1r\u00c4\u00b1n\u00c4\u00b1 0 ya\u00c5\u009fa kadar indiren \"Premier Junior\" yap\u00c4\u00b1s\u00c4\u00b1n\u00c4\u00b1 devreye alarak \u00c3\u00a7ocuklar\u00c4\u00b1n bebeklik d\u00c3\u00b6neminden itibaren ailelerin finansal g\u00c3\u00bcvence planlamalar\u00c4\u00b1na dahil edilmesini sa\u00c4\u009fl\u00c4\u00b1yor.<\/p>\r\n      <p><b>Finansal tercihler aile \u00c3\u00b6l\u00c3\u00a7e\u00c4\u009finde \u00c5\u009fekilleniyor<\/b><\/p>\r\n      <p>G\u00c3\u00bcn\u00c3\u00bcm\u00c3\u00bczde finansal kararlar\u00c4\u00b1n b\u00c3\u00bcy\u00c3\u00bck oranda tek bir birey \u00c3\u00bczerinden de\u00c4\u009fil, aile \u00c3\u00b6l\u00c3\u00a7e\u00c4\u009finde al\u00c4\u00b1nmas\u00c4\u00b1 bankac\u00c4\u00b1l\u00c4\u00b1k hizmetlerinin de bu birimi merkezine alacak \u00c5\u009fekilde geni\u00c5\u009flemesini beraberinde getiriyor. Sekt\u00c3\u00b6rdeki bu d\u00c3\u00b6n\u00c3\u00bc\u00c5\u009f\u00c3\u00bcme uzun y\u00c4\u00b1llara dayanan tecr\u00c3\u00bcbesiyle y\u00c3\u00b6n veren HSBC T\u00c3\u00bcrkiye\u00e2\u0080\u0099nin Premier bankac\u00c4\u00b1l\u00c4\u00b1k uygulamalar\u00c4\u00b1, kurulu\u00c5\u009fundan bu yana aile konseptine g\u00c3\u00b6sterdi\u00c4\u009fi de\u00c4\u009fer ile \u00c3\u00b6ne \u00c3\u00a7\u00c4\u00b1k\u00c4\u00b1yor. Bireysel varl\u00c4\u00b1k y\u00c3\u00b6netimi ile s\u00c4\u00b1n\u00c4\u00b1rl\u00c4\u00b1 kalmayan bu hizmet segmenti, aile varl\u00c4\u00b1klar\u00c4\u00b1n\u00c4\u00b1n hem aile aras\u00c4\u00b1nda hem de ku\u00c5\u009faklararas\u00c4\u00b1 aktar\u00c4\u00b1m\u00c4\u00b1n\u00c4\u00b1 ve korunmas\u00c4\u00b1n\u00c4\u00b1 ama\u00c3\u00a7l\u00c4\u00b1yor. HSBC T\u00c3\u00bcrkiye, y\u00c4\u00b1llard\u00c4\u00b1r yurt i\u00c3\u00a7i ve yurt d\u00c4\u00b1\u00c5\u009f\u00c4\u00b1 ATM a\u00c4\u009f\u00c4\u00b1ndan \u00c3\u00bccretsiz nakit \u00c3\u00a7ekimi olana\u00c4\u009f\u00c4\u00b1 sunarken, Premier kapsam\u00c4\u00b1nda kredi kart\u00c4\u00b1 ayr\u00c4\u00b1cal\u00c4\u00b1klar\u00c4\u00b1 ve sertifikal\u00c4\u00b1 m\u00c3\u00bc\u00c5\u009fteri temsilcileri arac\u00c4\u00b1l\u00c4\u00b1\u00c4\u009f\u00c4\u00b1yla birikim y\u00c3\u00b6netimi gibi hizmetleri de t\u00c3\u00bcm ailenin gereksinimlerini kar\u00c5\u009f\u00c4\u00b1layacak bir yap\u00c4\u00b1da sunmaya devam ediyor.<\/p>\r\n      <p>Konunun sekt\u00c3\u00b6rel ve operasyonel boyutuna de\u00c4\u009finen <b>HSBC T\u00c3\u00bcrkiye Uluslararas\u00c4\u00b1 Birikim Y\u00c3\u00b6netimi ve Premier Bankac\u00c4\u00b1l\u00c4\u00b1ktan Sorumlu Genel M\u00c3\u00bcd\u00c3\u00bcr Yard\u00c4\u00b1mc\u00c4\u00b1s\u00c4\u00b1 Cem Murato\u00c4\u009flu<\/b>, finansal gereksinimleri her zaman aile perspektifinden de\u00c4\u009ferlendirdiklerini ifade ediyor. Finansal kararlar\u00c4\u00b1n aile \u00c3\u00b6l\u00c3\u00a7e\u00c4\u009finde \u00c5\u009fekillendi\u00c4\u009fi g\u00c3\u00bcn\u00c3\u00bcm\u00c3\u00bcz ko\u00c5\u009fullar\u00c4\u00b1nda bankac\u00c4\u00b1l\u00c4\u00b1k deneyimini de bu do\u00c4\u009frultuda kurgulad\u00c4\u00b1klar\u00c4\u00b1n\u00c4\u00b1 belirten Murato\u00c4\u009flu, \u00c5\u009fu de\u00c4\u009ferlendirmede bulunuyor: \"Uzun s\u00c3\u00bcredir s\u00c3\u00bcrd\u00c3\u00bcrd\u00c3\u00bc\u00c4\u009f\u00c3\u00bcm\u00c3\u00bcz aile bankac\u00c4\u00b1l\u00c4\u00b1\u00c4\u009f\u00c4\u00b1 yakla\u00c5\u009f\u00c4\u00b1m\u00c4\u00b1n\u00c4\u00b1 ve \u00c3\u00a7ocuklar\u00c4\u00b1n yurt d\u00c4\u00b1\u00c5\u009f\u00c4\u00b1 e\u00c4\u009fitim s\u00c3\u00bcre\u00c3\u00a7lerine y\u00c3\u00b6nelik uluslararas\u00c4\u00b1 \u00c3\u00a7\u00c3\u00b6z\u00c3\u00bcmleri, nesilden nesile aktar\u00c4\u00b1m oda\u00c4\u009f\u00c4\u00b1yla yap\u00c4\u00b1land\u00c4\u00b1r\u00c4\u00b1yoruz. M\u00c3\u00bc\u00c5\u009fterilerin sadece bug\u00c3\u00bcnk\u00c3\u00bc ihtiya\u00c3\u00a7lar\u00c4\u00b1na de\u00c4\u009fil, \u00c3\u00a7ocuklar\u00c4\u00b1n\u00c4\u00b1n erken ya\u00c5\u009flardan yeti\u00c5\u009fkinli\u00c4\u009fe kadar uzanan gelecek hedeflerine e\u00c5\u009flik etmeyi ama\u00c3\u00a7l\u00c4\u00b1yoruz.\"<\/p>\r\n      <p><b>Hizmet yelpazesi Premier Junior ile bebeklik d\u00c3\u00b6neminden ba\u00c5\u009fl\u00c4\u00b1yor<\/b><\/p>\r\n      <p>Bankac\u00c4\u00b1l\u00c4\u00b1kta aile odakl\u00c4\u00b1 yakla\u00c5\u009f\u00c4\u00b1m\u00c4\u00b1n temel g\u00c3\u00b6stergelerinden birini olu\u00c5\u009fturan ya\u00c5\u009f s\u00c4\u00b1n\u00c4\u00b1rlar\u00c4\u00b1n\u00c4\u00b1n esnetilmesi, HSBC T\u00c3\u00bcrkiye'nin yeni \"Premier Junior\" yap\u00c4\u00b1s\u00c4\u00b1yla somut bir ad\u00c4\u00b1ma d\u00c3\u00b6n\u00c3\u00bc\u00c5\u009f\u00c3\u00bcyor. Finansal sistemle tan\u00c4\u00b1\u00c5\u009fma ya\u00c5\u009f\u00c4\u00b1n\u00c4\u00b1 a\u00c5\u009fa\u00c4\u009f\u00c4\u00b1 \u00c3\u00a7eken bu model kapsam\u00c4\u00b1nda sunulan \u00c3\u00a7\u00c3\u00b6z\u00c3\u00bcmler, sadece harcama veya birikim ara\u00c3\u00a7lar\u00c4\u00b1yla s\u00c4\u00b1n\u00c4\u00b1rl\u00c4\u00b1 kalmay\u00c4\u00b1p koruma alanlar\u00c4\u00b1n\u00c4\u00b1 da kaps\u00c4\u00b1yor. Bu do\u00c4\u009frultuda, anne ya da baba poli\u00c3\u00a7eye dahil olma zorunlulu\u00c4\u009fu bulunmadan, 18 ya\u00c5\u009f alt\u00c4\u00b1ndaki \u00c3\u00a7ocuklar\u00c4\u00b1n tek ba\u00c5\u009f\u00c4\u00b1na poli\u00c3\u00a7eye dahil olabilece\u00c4\u009fi \u00c3\u00b6zel sa\u00c4\u009fl\u00c4\u00b1k sigortas\u00c4\u00b1 \u00c3\u00a7\u00c3\u00b6z\u00c3\u00bcmleri ailelerin kullan\u00c4\u00b1m\u00c4\u00b1na sunuluyor. Kart \u00c3\u00a7\u00c3\u00b6z\u00c3\u00bcmleri kapsam\u00c4\u00b1nda ise \u00c3\u00a7ocuklar\u00c4\u00b1n ya\u00c5\u009f gruplar\u00c4\u00b1na ve dinamik gereksinimlerine g\u00c3\u00b6re \u00c5\u009fekillendirilen farkl\u00c4\u00b1 avantajlar sa\u00c4\u009flan\u00c4\u00b1yor.<\/p>\r\n      <p><b>Uluslararas\u00c4\u00b1 e\u00c4\u009fitim ve varl\u00c4\u00b1k y\u00c3\u00b6netiminde b\u00c3\u00bct\u00c3\u00bcnsel s\u00c3\u00bcre\u00c3\u00a7<\/b><\/p>\r\n      <p>Ailelerin en \u00c3\u00b6nemli harcama ve yat\u00c4\u00b1r\u00c4\u00b1m kalemlerinden birini olu\u00c5\u009fturan e\u00c4\u009fitim s\u00c3\u00bcre\u00c3\u00a7leri, HSBC T\u00c3\u00bcrkiye\u00e2\u0080\u0099nin uluslararas\u00c4\u00b1 a\u00c4\u009f yetkinlikleriyle daha kolay bir hale geliyor. Bankan\u00c4\u00b1n bu alanda uzun s\u00c3\u00bcredir sundu\u00c4\u009fu \"Global Premier Hesap\" modeli, d\u00c3\u00bcnyan\u00c4\u00b1n farkl\u00c4\u00b1 \u00c3\u00bclkelerinde e\u00c4\u009fitim g\u00c3\u00b6ren veya ya\u00c5\u009fayan aile bireylerinin finansal i\u00c5\u009flemlerini ayn\u00c4\u00b1 standartta y\u00c3\u00b6netmesine olanak tan\u00c4\u00b1yor. \u00c3\u0096zellikle yurt d\u00c4\u00b1\u00c5\u009f\u00c4\u00b1nda ya\u00c5\u009fayan \u00c3\u00b6\u00c4\u009frenciler taraf\u00c4\u00b1ndan b\u00c3\u00bcy\u00c3\u00bck \u00c3\u00b6l\u00c3\u00a7\u00c3\u00bcde takdir g\u00c3\u00b6ren yurt d\u00c4\u00b1\u00c5\u009f\u00c4\u00b1 ATM a\u00c4\u009f\u00c4\u00b1ndan \u00c3\u00bccretsiz nakit \u00c3\u00a7ekimi olana\u00c4\u009f\u00c4\u00b1 da bu b\u00c3\u00bct\u00c3\u00bcnsel s\u00c3\u00bcreci destekliyor. HSBC T\u00c3\u00bcrkiye\u00e2\u0080\u0099nin 0-18 ya\u00c5\u009f grubundan ba\u00c5\u009flay\u00c4\u00b1p gen\u00c3\u00a7 yeti\u00c5\u009fkinlere ve ebeveynlere kadar uzanan geni\u00c5\u009f bir yelpazede nesilden nesile sundu\u00c4\u009fu b\u00c3\u00bct\u00c3\u00bcnsel \u00c3\u00a7\u00c3\u00b6z\u00c3\u00bcmler, finans sekt\u00c3\u00b6r\u00c3\u00bcn\u00c3\u00bcn gelecekte de aile odakl\u00c4\u00b1 stratejilerle \u00c5\u009fekillenmeye devam edece\u00c4\u009fini g\u00c3\u00b6steriyor.<\/p>\r\n      <p><b>HSBC Hakk\u00c4\u00b1nda<\/b><\/p>\r\n      <p>\u00c3\u009clkemizde 1990 y\u00c4\u00b1l\u00c4\u00b1ndan bu yana faaliyet g\u00c3\u00b6steren HSBC T\u00c3\u00bcrkiye; Kurumsal Bankac\u00c4\u00b1l\u00c4\u00b1k, K\u00c3\u00bcresel Bankac\u00c4\u00b1l\u00c4\u00b1k, Bireysel Bankac\u00c4\u00b1l\u00c4\u00b1k ve Birikim Y\u00c3\u00b6netimi ve Hazine ve Sermaye Piyasalar\u00c4\u00b1 alanlar\u00c4\u00b1nda hizmet sunmaktad\u00c4\u00b1r. HSBC T\u00c3\u00bcrkiye, \u00c5\u009fubeleri, telefon bankac\u00c4\u00b1l\u00c4\u00b1\u00c4\u009f\u00c4\u00b1, ATM bankac\u00c4\u00b1l\u00c4\u00b1\u00c4\u009f\u00c4\u00b1 ve dijital bankac\u00c4\u00b1l\u00c4\u00b1k kanallar\u00c4\u00b1yla m\u00c3\u00bc\u00c5\u009fterilerine finansal \u00c3\u00a7\u00c3\u00b6z\u00c3\u00bcmler sunmaktad\u00c4\u00b1r. Merkezi Londra\u00e2\u0080\u0099da bulunan ve d\u00c3\u00bcnyan\u00c4\u00b1n en b\u00c3\u00bcy\u00c3\u00bck bankac\u00c4\u00b1l\u00c4\u00b1k ve finans hizmetleri kurulu\u00c5\u009flar\u00c4\u00b1ndan biri olan HSBC Grubu; bug\u00c3\u00bcn Avrupa, Asya-Pasifik b\u00c3\u00b6lgesi, Kuzey ve G\u00c3\u00bcney Amerika, Ortado\u00c4\u009fu ve Afrika olmak \u00c3\u00bczere 56 \u00c3\u00bclke ve b\u00c3\u00b6lgede hizmet vermektedir.<\/p>\r\n      <p><\/p>\r\n      <p><b>Daha fazla bilgi i\u00c3\u00a7in: <\/b><\/p>\r\n      <p>Mese \u00c4\u00b0leti\u00c5\u009fim Dan\u00c4\u00b1\u00c5\u009fmanl\u00c4\u00b1\u00c4\u009f\u00c4\u00b1, Bar\u00c4\u00b1\u00c5\u009f Durukan (0212) 245 33 23 <a href=\"mailto:baris.durukan@mese.com.tr\">baris.durukan@mese.com.tr<\/a><\/p>\r\n      <p><\/p>\r\n      <p><em><span style=\"font-family:Calibri;font-size:9pt;color:red;\">Foto\u00c4\u009fraflar\u00c4\u00b1 indirmek i\u00c3\u00a7in l\u00c3\u00bctfen \u00c3\u00bczerlerine t\u00c4\u00b1klay\u00c4\u00b1n\u00c4\u00b1z!.<\/span><\/em><\/p>\r\n      <table border=\"0\" cellspacing=\"3\" cellpadding=\"3\">\r\n       <tbody>\r\n        <tr>\r\n         <td width=\"154\" valign=\"top\" align=\"center\">\r\n          <p><a href=\"https:\/\/track.bulten.basinlistem.com\/ck1\/13ef.7224faa21bd81026\/b1bc2e80-7458-11f1-83b9-16107d9f97c5\/d6781f332ef2fe42c22a9cd1f5636808912f3d3d\/2?e=wlQ8ZcdHtQIb1cCbg4CQG6KhU%2FmsnptFrXy9JhqMvs64anbTDlf5qgDCRpuWjZrdSFmd7YQO8LzrzNVdYa7pZFeQPQN5G4%2F5Z6UvvLnCk3WAwlRkkbJ02JfCxmnY%2F5v4zKnGMkFKjRFDdD3Y7wDtuPTOLRqXftx8PW%2Bj3vq484dwN%2FwbOyrhrefsrmCubhoF%2BrtwGt6XYuVhsYz2p0Xs0cly8kjdTiFStwNUIcamD2hXCXzVXnFt%2B01sC8sSM5oLYri%2B8qozBLwuDVhYM2GSTH3%2B0xW31DEacm7od37fNcV2TiircfA8aMoqtKrLw4jgWgNM2hdl7dWNiXyRmXcMuEibp5YaYcN1FXuK5ePor85CeC7o6HlfrF88mt%2FmAFogyR1MO65rsFmkzJd%2F0He5w4OoejJJYfknTzpKO58K3vrqLpnazYs2p%2B90ebZVbGi%2B\"><img style=\"border:1px solid gray;\" width=\"151\" src=\"https:\/\/www.basinlistem.com\/Template\/Images\/Small\/2026_06_30\/HSBC_Uluslararas%C3%84%C2%B1_Birikim_Yo%C3%8C%C2%88netimi_ve_Premier_Bankac%C3%84%C2%B1l%C3%84%C2%B1k'tan_sorumlu_Genel_Mu%C3%8C%C2%88du%C3%8C%C2%88r_Yard%C3%84%C2%B1mc%C3%84%C2%B1s%C3%84%C2%B1_Cem_Muratog%C3%8C%C2%86lu_103202568.jpg\"><\/a><\/p><\/td>\r\n        <\/tr>\r\n       <\/tbody>\r\n      <\/table><br><em><span style=\"font-family:Calibri;font-size:9pt;color:red;\">Ekleri indirmek i\u00c3\u00a7in l\u00c3\u00bctfen \u00c3\u00bczerlerine t\u00c4\u00b1klay\u00c4\u00b1n\u00c4\u00b1z\u00e2\u0080\u00a6<\/span><\/em>\r\n      <table border=\"0\" cellspacing=\"3\" cellpadding=\"3\">\r\n       <tbody>\r\n        <tr>\r\n         <td width=\"604\" valign=\"top\">\r\n          <p><a href=\"https:\/\/track.bulten.basinlistem.com\/ck1\/13ef.7224faa21bd81026\/b1bc2e80-7458-11f1-83b9-16107d9f97c5\/694717d4717ef172656ca187681063efd739e47d\/2?e=wlQ8ZcdHtQIb1cCbg4CQG6KhU%2FmsnptFrXy9JhqMvs64anbTDlf5qgDCRpuWjZrdSFmd7YQO8LzrzNVdYa7pZFeQPQN5G4%2F5Z6UvvLnCk3WAwlRkkbJ02JfCxmnY%2F5v4zKnGMkFKjRFDdD3Y7wDtuPTOLRqXftx8PW%2Bj3vq484fzSf9XZKsxa3EQcJhNMPjrBzwgCJUoWOtT12xEx10JvRZ22ZTzMWVgHL0gn4tfDt5Sb4w%2Bjr0uKaX98niYcEvBro1glpP5Ji7YhZugxmwbQL2oEC%2BsYlNHMbLLx7IjqJwF5bKjaPSbdXtaYosFTGhghAfiGtINcjFxQ%2FGTLJCkVUx0srdSReBXxhEQ4gaTXYr88MtyEP2%2BWDDtBhFISEFrnuvBvYNkQNJ%2F%2Fd07KniDZA%2FJi6xE3ixSyQJ0vyqQ%2BVMIFiSc%2F7Oz8sdWA9cqXiClVqUg1OLXM%2BMWb9%2F7S4Kmlw%3D%3D\" target=\"_blank\" download>Ek-1 HSBC Tu\u00cc\u0088rkiye\u00e2\u0080\u0099den nesilden nesile bankac\u00c4\u00b1l\u00c4\u00b1k Premier ayr\u00c4\u00b1cal\u00c4\u00b1klar\u00c4\u00b1 art\u00c4\u00b1k dog\u00cc\u0086umla bas\u00cc\u00a7l\u00c4\u00b1yor Bas\u00c4\u00b1nBu\u00cc\u0088lteni 30062026<\/a><\/p><\/td>\r\n        <\/tr>\r\n       <\/tbody>\r\n      <\/table><br><a href=\"https:\/\/track.bulten.basinlistem.com\/ck1\/13ef.7224faa21bd81026\/b1bc2e80-7458-11f1-83b9-16107d9f97c5\/b2aec73656df42e5aaa64d05d854bf9cb18f2ecb\/2?e=wlQ8ZcdHtQIb1cCbg4CQG6KhU%2FmsnptFrXy9JhqMvs64anbTDlf5qgDCRpuWjZrdSFmd7YQO8LzrzNVdYa7pZFeQPQN5G4%2F5Z6UvvLnCk3WAwlRkkbJ02JfCxmnY%2F5v4zKnGMkFKjRFDdD3Y7wDtuGZz3H1ha3Gm2tC81kxpDVNdohH5nz%2FhKiO4vbrjWEIv\" target=\"_blank\" download><span style=\"font-family:Calibri;font-size:9pt;color:red;text-decoration:none;\"><b>B\u00c3\u009cT\u00c3\u009cN DOSYALARI VE RES\u00c4\u00b0MLER\u00c4\u00b0 \u00c4\u00b0ND\u00c4\u00b0RMEK \u00c4\u00b0\u00c3\u0087\u00c4\u00b0N <span style=\"text-decoration: underline;\">TIKLAYINIZ<\/span><\/b><\/span><\/a>\r\n      <hr style=\"border-color:black;\"><\/td>\r\n    <\/tr>\r\n    <tr>\r\n     <td width=\"310\" valign=\"top\">\r\n      <p><span style=\"font-family:Calibri;font-size:9pt\">Bar\u00c4\u00b1\u00c5\u009f Durukan<br>\r\n        \u00c4\u00b0leti\u00c5\u009fim Dan\u00c4\u00b1\u00c5\u009fman\u00c4\u00b1<br>\r\n        MESE HALKLA \u00c4\u00b0L\u00c4\u00b0\u00c5\u009eK\u00c4\u00b0LER VE \u00c4\u00b0LET\u00c4\u00b0\u00c5\u009e\u00c4\u00b0M DANI\u00c5\u009eMANLI\u00c4\u009eI A.\u00c5\u009e.<\/span><\/p><\/td>\r\n     <td width=\"310\" valign=\"top\">\r\n      <p><span style=\"font-family:Calibri;font-size:9pt\">Tel: 0 212 245 33 23<br>\r\n        Cep: 0505 779 6174<br>\r\n        E-posta: <a href=\"mailto:baris.durukan@mese.com.tr\">baris.durukan@mese.com.tr<\/a><\/span><\/p><\/td>\r\n    <\/tr>\r\n    <tr>\r\n     <td width=\"619\" colspan=\"2\" valign=\"top\">\r\n      <hr style=\"border-color:black;\">\r\n      <p><span style=\"font-family:Calibri;font-size:8pt;\">E-postan\u00c4\u00b1n i\u00c3\u00a7erdi\u00c4\u009fi t\u00c3\u00bcm metinler, bilgiler, g\u00c3\u00b6rseller ve dosyalar e-postay\u00c4\u00b1 g\u00c3\u00b6nderen firman\u00c4\u00b1n sorumlu\u00c4\u009fundad\u00c4\u00b1r. 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