{"id":420,"date":"2026-06-26T11:54:46","date_gmt":"2026-06-26T08:54:46","guid":{"rendered":"https:\/\/fintech.mercek.net\/news\/?p=420"},"modified":"2026-06-26T11:55:12","modified_gmt":"2026-06-26T08:55:12","slug":"kuveyt-turkten-kulturel-mirasa-kalici-bir-katki-ruh-u-ten","status":"publish","type":"post","link":"https:\/\/fintech.mercek.net\/news\/2026\/06\/26\/kuveyt-turkten-kulturel-mirasa-kalici-bir-katki-ruh-u-ten\/","title":{"rendered":"Kuveyt T\u00fcrk\u2019ten K\u00fclt\u00fcrel Mirasa Kal\u0131c\u0131 Bir Katk\u0131: \u201cRuh-u Ten\u201d"},"content":{"rendered":"<h2><strong>Kuveyt T\u00fcrk, D\u00fcnya Koku G\u00fcn\u00fc&#8217;nde tan\u0131tt\u0131\u011f\u0131 \u201cRuh-u Ten: Ge\u00e7mi\u015ften G\u00fcn\u00fcm\u00fcze T\u00fcrk K\u00fclt\u00fcr\u00fcnde Koku\u201d kitab\u0131yla T\u00fcrk k\u00fclt\u00fcr\u00fcnde kokunun tarihsel ve k\u00fclt\u00fcrel yolculu\u011funu kay\u0131t alt\u0131na ald\u0131. Alan\u0131nda uzman isimlerin katk\u0131lar\u0131yla haz\u0131rlanan eser, kokuyu k\u00fclt\u00fcrel haf\u0131zan\u0131n \u00f6nemli bir par\u00e7as\u0131 olarak ele al\u0131yor.<\/strong><\/h2>\n<p>T\u00fcrkiye&#8217;nin \u00f6nc\u00fc kat\u0131l\u0131m finans kurulu\u015fu <strong>Kuveyt T\u00fcrk<\/strong>, k\u00fclt\u00fcrel miras\u0131n korunmas\u0131 ve gelecek nesillere aktar\u0131lmas\u0131na y\u00f6nelik \u00e7al\u0131\u015fmalar\u0131na bir yenisini daha ekledi. Kuveyt T\u00fcrk&#8217;\u00fcn \u201cDe\u011ferlerimizle B\u00fcy\u00fcyoruz\u201d yakla\u015f\u0131m\u0131 do\u011frultusunda hayata ge\u00e7irilen \u201cRuh-u Ten: Ge\u00e7mi\u015ften G\u00fcn\u00fcm\u00fcze T\u00fcrk K\u00fclt\u00fcr\u00fcnde Koku\u201d adl\u0131 eser, 25 Haziran D\u00fcnya Koku G\u00fcn\u00fc&#8217;nde d\u00fczenlenen \u00f6zel bir etkinlikle tan\u0131t\u0131ld\u0131.<\/p>\n<p>Ortak\u00f6y Keth\u00fcda Hamam\u0131&#8217;nda ger\u00e7ekle\u015ftirilen etkinlikte, kokunun T\u00fcrk k\u00fclt\u00fcr\u00fcndeki yeri, tarih boyunca g\u00fcndelik ya\u015famdan sanata, mimariden sosyal hayata uzanan etkisi ve k\u00fclt\u00fcrel haf\u0131zadaki rol\u00fc ele al\u0131nd\u0131.<\/p>\n<p>\u201cRuh-u Ten\u201d, insanl\u0131k tarihinin en eski duyusal haf\u0131za ta\u015f\u0131y\u0131c\u0131lar\u0131ndan biri olarak kabul edilen kokuyu alan\u0131nda uzman akademisyenler ve ara\u015ft\u0131rmac\u0131lar\u0131n katk\u0131lar\u0131yla Antik \u00c7a\u011f&#8217;dan Osmanl\u0131&#8217;ya, Orta Asya&#8217;dan g\u00fcn\u00fcm\u00fcze uzanan ser\u00fcveniyle birlikte tarihsel, k\u00fclt\u00fcrel ve medeniyet perspektifiyle ele al\u0131yor. Kitap, kokuya yaln\u0131zca estetik bir unsur olarak de\u011fil; inan\u00e7, g\u00fcndelik hayat, \u015fehir k\u00fclt\u00fcr\u00fc ve toplumsal haf\u0131zayla i\u00e7 i\u00e7e ge\u00e7mi\u015f bir de\u011fer olarak yakla\u015f\u0131yor. Kitab\u0131n dan\u0131\u015fmanl\u0131\u011f\u0131n\u0131 \u0130slam sanat tarihi ara\u015ft\u0131rmac\u0131s\u0131 ve koleksiyoner <strong>Bekir Kantarc\u0131<\/strong>, k\u00fcrat\u00f6r ve proje koordinat\u00f6rl\u00fc\u011f\u00fcn\u00fc <strong>Beste G\u00fcrsu<\/strong>, edit\u00f6rl\u00fc\u011f\u00fcn\u00fc <strong>Zeynep \u00d6gel<\/strong>, tasar\u0131m\u0131n\u0131 ise <strong>Timu\u00e7in Unan<\/strong> \u00fcstlendi. Esere akademisyenler Prof. Dr. \u00dczlifat \u00d6zg\u00fcm\u00fc\u015f, Serkan Ged\u00fck, Dr. \u00c7a\u011fr\u0131 Bak\u0131r, Meryem Karakurt, Salih Aslanbey, Prof. Dr. Neslihan G\u00fcrsoy, Prof. Dr. Abdulhalik Bak\u0131r, Dr. Huriye Bostano\u011flu, Prof. Dr. Nazan Demir, Dr. Beyza Uzun Kutlay ve Do\u00e7. Dr. Selin Seda Timur da katk\u0131lar\u0131n\u0131 sundu.<\/p>\n<h3><strong>\u201cK\u00fclt\u00fcrel Miras\u0131m\u0131z\u0131 Gelece\u011fe Ta\u015f\u0131yan \u00c7al\u0131\u015fmalar\u0131 Desteklemeyi Sorumluluk Olarak G\u00f6r\u00fcyoruz\u201d<\/strong><\/h3>\n<p><strong>Kuveyt T\u00fcrk<\/strong> \u0130nsan Kaynaklar\u0131 ve Stratejiden Sorumlu Genel M\u00fcd\u00fcr Yard\u0131mc\u0131s\u0131 <strong>Semih Sel<\/strong> \u015funlar\u0131 kaydetti: \u201cBug\u00fcne kadar sergiler, kitaplar, belgeseller ve farkl\u0131 k\u00fclt\u00fcr-sanat projeleriyle toplumsal haf\u0131zam\u0131za katk\u0131 sunmaya \u00e7al\u0131\u015ft\u0131k. Ruh-u Ten de bu yolculu\u011fun \u00f6nemli halkalar\u0131ndan biri oldu. Koku, asl\u0131nda k\u00fclt\u00fcrel kimli\u011fimizin \u00e7ok g\u00fc\u00e7l\u00fc ancak \u00e7o\u011fu zaman fark edilmeyen unsurlar\u0131ndan biri. \u015eehirlerimizde, mimarimizde, g\u00fcndelik ya\u015fam\u0131m\u0131zda ve geleneklerimizde \u00f6nemli bir yere sahip. Bu eserle birlikte kokunun k\u00fclt\u00fcrel tarihimizdeki yolculu\u011funu g\u00f6r\u00fcn\u00fcr k\u0131lmay\u0131 ve bu alanda \u00f6nemli bir ba\u015fvuru kayna\u011f\u0131 olu\u015fturmay\u0131 hedefledik.\u201d<\/p>\n<h3><strong>Kuveyt T\u00fcrk K\u00fclt\u00fcr ve Sanat Alan\u0131ndaki \u00c7al\u0131\u015fmalar\u0131n\u0131 S\u00fcrd\u00fcr\u00fcyor<\/strong><\/h3>\n<p><strong>Kuveyt T\u00fcrk<\/strong>, \u201cDe\u011ferlerimizle B\u00fcy\u00fcyoruz\u201d yakla\u015f\u0131m\u0131 do\u011frultusunda yaln\u0131zca finansal alanda de\u011fil; k\u00fclt\u00fcr, sanat ve sosyal sorumluluk alanlar\u0131nda da projeler geli\u015ftirmeye devam ediyor. Tarihi eserlerin restorasyonundan geleneksel sanatlar\u0131n desteklenmesine, sergilerden kitap ve belgesel projelerine kadar pek \u00e7ok \u00e7al\u0131\u015fma y\u00fcr\u00fcten Kuveyt T\u00fcrk, k\u00fclt\u00fcrel miras\u0131n korunmas\u0131 ve gelecek nesillere aktar\u0131lmas\u0131na katk\u0131 sunmay\u0131 s\u00fcrd\u00fcr\u00fcyor.<\/p>\n<p>Bu kapsamda yay\u0131mlanan \u201cRuh-u Ten\u201d, T\u00fcrk k\u00fclt\u00fcr\u00fcnde kokunun izlerini ge\u00e7mi\u015ften g\u00fcn\u00fcm\u00fcze ta\u015f\u0131yan kapsaml\u0131 bir \u00e7al\u0131\u015fma olarak \u00f6nemli bir yer tutuyor.<\/p>\n<p>Kuveyt T\u00fcrk&#8217;\u00fcn k\u00fclt\u00fcrel miras ve sanat alan\u0131nda yay\u0131mlad\u0131\u011f\u0131 eserlere <strong>Kuveyt T\u00fcrk Kitap Koleksiyonu<\/strong> \u00fczerinden ula\u015f\u0131labiliyor: <a href=\"https:\/\/www.kuveytturk.com.tr\/hakkimizda\/degerlerimizle-buyuyoruz\/kulturel-miras-ve-sanat\/kuveyt-turk-kitap-koleksiyonu\">https:\/\/www.kuveytturk.com.tr\/hakkimizda\/degerlerimizle-buyuyoruz\/kulturel-miras-ve-sanat\/kuveyt-turk-kitap-koleksiyonu<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Kuveyt T\u00fcrk, D\u00fcnya Koku G\u00fcn\u00fc&#8217;nde tan\u0131tt\u0131\u011f\u0131 \u201cRuh-u Ten: Ge\u00e7mi\u015ften G\u00fcn\u00fcm\u00fcze T\u00fcrk K\u00fclt\u00fcr\u00fcnde Koku\u201d kitab\u0131yla T\u00fcrk k\u00fclt\u00fcr\u00fcnde kokunun tarihsel ve k\u00fclt\u00fcrel yolculu\u011funu kay\u0131t alt\u0131na ald\u0131.<\/p>\n","protected":false},"author":2,"featured_media":419,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_ecomap_primary_org_id":239,"_ecomap_primary_org_name":"Kuveyt T\u00fcrk","_ecomap_mentioned_org_ids":"[]","_ecomap_related_org_ids":"","_ecomap_match_confidence":0.9,"_ecomap_email_message_id":"19f031a5c7cdbb70","_ecomap_email_from":"pressrelease@faselis.com","_ecomap_editor_notes":"T\u00fcrk\u00e7e b\u00fclten editoryal format\u0131 (h2\/h3, spot) uyguland\u0131; Firma profili eki metinden \u00e7\u0131kar\u0131ld\u0131; Do\u011frulanamayan pazarlama iddialar\u0131 yumu\u015fat\u0131ld\u0131; B\u00fclten altl\u0131\u011f\u0131 ve tekrarlayan footer temizlendi; Edit\u00f6r \u00f6zeti olu\u015fturuldu; Hafif d\u00fczeltme yap\u0131ld\u0131; Ba\u015fl\u0131k g\u00f6zden ge\u00e7irildi; Yap\u0131 \u00e7\u0131kar\u0131m\u0131 uyguland\u0131.","_ecomap_original_body":"<p>Merhaba  Fintechistanbul.org - Web Sitesi Yaz\u0131i\u015fleri,<br><br>Kuveyt T\u00fcrk, D\u00fcnya Koku G\u00fcn\u00fc\u2019nde tan\u0131tt\u0131\u011f\u0131 \u201cRuh-u Ten: Ge\u00e7mi\u015ften G\u00fcn\u00fcm\u00fcze T\u00fcrk K\u00fclt\u00fcr\u00fcnde Koku\u201d kitab\u0131yla, T\u00fcrk k\u00fclt\u00fcr\u00fcnde kokunun tarihsel ve k\u00fclt\u00fcrel yolculu\u011funu kay\u0131t alt\u0131na ald\u0131. Alan\u0131nda uzman isimlerin katk\u0131lar\u0131yla haz\u0131rlanan eser, kokuyu k\u00fclt\u00fcrel haf\u0131zan\u0131n \u00f6nemli bir par\u00e7as\u0131 olarak ele al\u0131yor.<br><br>B\u00fclten ve g\u00f6rsellerimizi payla\u015f\u0131yoruz, iyi \u00e7al\u0131\u015fmalar dileriz.<br><br><\/p><meta name=\"robots\" content=\"noindex, nofollow\"><meta http-equiv=\"Content-Type\" content=\"text\/html; charset=utf-8\"><title>Kuveyt T\u00fcrk\u2019ten K\u00fclt\u00fcrel Mirasa Kal\u0131c\u0131 Bir Katk\u0131: \u201cRuh-u Ten\u201d<\/title>  <center><table align=\"center\" border=\"0\" cellpadding=\"0\" cellspacing=\"0\" width=\"100%\" height=\"100%\" id=\"bodycontent\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; background-color: #f6f7f8; color: #1c2b28; font-size: 12px; margin: 0; margin-top: 0px; mso-table-lspace: 0pt; mso-table-rspace: 0pt; padding: 0; padding-top: 0px;\"><tr style=\"border: 0px none; border-collapse: collapse; border-spacing: 0px;\"><td align=\"center\" valign=\"top\" id=\"bodyinside\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; background-color: #f6f7f8; border-collapse: collapse; color: #1c2b28; font-size: 12px; margin: 0; mso-table-lspace: 0pt; mso-table-rspace: 0pt; padding: 20px;\"><table border=\"0\" cellpadding=\"0\" cellspacing=\"0\" id=\"template\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; background-color: #ffffff; margin-top: 0px; mso-table-lspace: 0pt; mso-table-rspace: 0pt; padding-top: 0px; width: 600px;\" width=\"600\"><tr style=\"border: 0px none; border-collapse: collapse; border-spacing: 0px;\"><td align=\"center\" valign=\"top\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; border-collapse: collapse; mso-table-lspace: 0pt; mso-table-rspace: 0pt;\"><table border=\"0\" cellpadding=\"0\" cellspacing=\"0\" width=\"100%\" id=\"preheader\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; background-color: #f6f7f8; margin-top: 0px; mso-table-lspace: 0pt; mso-table-rspace: 0pt; padding-top: 0px;\"><tr style=\"border: 0px none; border-collapse: collapse; border-spacing: 0px;\"><td valign=\"top\" class=\"preheadercontent\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; border-collapse: collapse; color: #808080; font-family: Helvetica,Arial,sans-serif; font-size: 11px; line-height: 125%; mso-table-lspace: 0pt; mso-table-rspace: 0pt; padding-bottom: 10px; padding-left: 20px; padding-right: 20px; padding-top: 10px; text-align: center;\"><\/td><\/tr><\/table><\/td><\/tr><tr style=\"border: 0px none; border-collapse: collapse; border-spacing: 0px;\"><td align=\"center\" valign=\"top\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; border-collapse: collapse; mso-table-lspace: 0pt; mso-table-rspace: 0pt; padding-top:20px\"><table border=\"0\" cellpadding=\"0\" cellspacing=\"0\" width=\"100%\" class=\"mailbody\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; font-family: Helvetica,Arial,sans-serif; font-size: 14px; line-height: 1.5; margin-top: 0px; mso-table-lspace: 0pt; mso-table-rspace: 0pt; padding-bottom: 20px; padding-left: 20px; padding-right: 20px; padding-top: 20px;\"><tr style=\"border: 0px none; border-collapse: collapse; border-spacing: 0px;\"><td valign=\"top\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; border-collapse: collapse; mso-table-lspace: 0pt; mso-table-rspace: 0pt;\"><p style='margin:0cm;font-size:15px;font-family:\"Calibri\",sans-serif;text-align:center;'><strong fr-original-style=\"\" style=\"font-weight: 700;\"><span style=\"font-size:29px;color:black;\">Kuveyt T\u00fcrk\u2019ten K\u00fclt\u00fcrel Mirasa Kal\u0131c\u0131 Bir Katk\u0131: \u201cRuh-u Ten\u201d<\/span><\/strong><\/p><h3 style='margin-top:14.0pt;margin-right:0cm;margin-bottom:4.0pt;margin-left:0cm;font-size:15px;font-family:\"Cambria\",serif;color:#4F81BD;text-align:center;'><span style='font-size:16px;font-family:\"Calibri\",sans-serif;color:black;'>Kuveyt T\u00fcrk, D\u00fcnya Koku G\u00fcn\u00fc\u2019nde tan\u0131tt\u0131\u011f\u0131 \u201cRuh-u Ten: Ge\u00e7mi\u015ften G\u00fcn\u00fcm\u00fcze T\u00fcrk K\u00fclt\u00fcr\u00fcnde Koku\u201d kitab\u0131yla, T\u00fcrk k\u00fclt\u00fcr\u00fcnde kokunun tarihsel ve k\u00fclt\u00fcrel yolculu\u011funu kay\u0131t alt\u0131na ald\u0131. Alan\u0131nda uzman isimlerin katk\u0131lar\u0131yla haz\u0131rlanan eser, kokuyu k\u00fclt\u00fcrel haf\u0131zan\u0131n \u00f6nemli bir par\u00e7as\u0131 olarak ele al\u0131yor.<\/span><\/h3><p style='margin:0cm;font-size:15px;font-family:\"Calibri\",sans-serif;margin-top:12.0pt;margin-right:0cm;margin-bottom:12.0pt;margin-left:0cm;text-align:justify;'><span style=\"font-size:16px;\">T\u00fcrkiye\u2019nin \u00f6nc\u00fc kat\u0131l\u0131m finans kurulu\u015fu Kuveyt T\u00fcrk, k\u00fclt\u00fcrel miras\u0131n korunmas\u0131 ve gelecek nesillere aktar\u0131lmas\u0131na y\u00f6nelik \u00e7al\u0131\u015fmalar\u0131na bir yenisini daha ekledi. Kuveyt T\u00fcrk\u2019\u00fcn \u201cDe\u011ferlerimizle B\u00fcy\u00fcyoruz\u201d yakla\u015f\u0131m\u0131 do\u011frultusunda hayata ge\u00e7irilen \u201cRuh-u Ten: Ge\u00e7mi\u015ften G\u00fcn\u00fcm\u00fcze T\u00fcrk K\u00fclt\u00fcr\u00fcnde Koku\u201d adl\u0131 eser, 25 Haziran D\u00fcnya Koku G\u00fcn\u00fc\u2019nde d\u00fczenlenen \u00f6zel bir etkinlikle tan\u0131t\u0131ld\u0131.<\/span><\/p><p style='margin:0cm;font-size:15px;font-family:\"Calibri\",sans-serif;margin-top:12.0pt;margin-right:0cm;margin-bottom:12.0pt;margin-left:0cm;text-align:justify;'><span style=\"font-size:16px;\">Ortak\u00f6y Keth\u00fcda Hamam\u0131\u2019nda ger\u00e7ekle\u015ftirilen etkinlikte, kokunun T\u00fcrk k\u00fclt\u00fcr\u00fcndeki yeri, tarih boyunca g\u00fcndelik ya\u015famdan sanata, mimariden sosyal hayata uzanan etkisi ve k\u00fclt\u00fcrel haf\u0131zadaki rol\u00fc ele al\u0131nd\u0131.<\/span><\/p><p style='margin:0cm;font-size:15px;font-family:\"Calibri\",sans-serif;margin-top:12.0pt;margin-right:0cm;margin-bottom: 12.0pt;margin-left:0cm;text-align:justify;'><span style=\"font-size:16px;\">\u201cRuh-u Ten\u201d, insanl\u0131k tarihinin en eski duyusal haf\u0131za ta\u015f\u0131y\u0131c\u0131lar\u0131ndan biri olarak kabul edilen kokuyu alan\u0131nda uzman akademisyenler ve ara\u015ft\u0131rmac\u0131lar\u0131n katk\u0131lar\u0131yla Antik \u00c7a\u011f\u2019dan Osmanl\u0131\u2019ya, Orta Asya\u2019dan g\u00fcn\u00fcm\u00fcze uzanan ser\u00fcveniyle birlikte tarihsel, k\u00fclt\u00fcrel ve medeniyet perspektifiyle ele al\u0131yor. Kitap, kokuya yaln\u0131zca estetik bir unsur olarak de\u011fil; inan\u00e7, g\u00fcndelik hayat, \u015fehir k\u00fclt\u00fcr\u00fc ve toplumsal haf\u0131zayla i\u00e7 i\u00e7e ge\u00e7mi\u015f bir de\u011fer olarak yakla\u015f\u0131yor. Kitab\u0131n dan\u0131\u015fmanl\u0131\u011f\u0131n\u0131 \u0130slam sanat tarihi ara\u015ft\u0131rmac\u0131s\u0131 ve koleksiyoner Bekir Kantarc\u0131, k\u00fcrat\u00f6r ve proje koordinat\u00f6rl\u00fc\u011f\u00fcn\u00fc Beste G\u00fcrsu, edit\u00f6rl\u00fc\u011f\u00fcn\u00fc Zeynep \u00d6gel, tasar\u0131m\u0131n\u0131 ise\u00a0<\/span><span style=\"font-size:16px;\">tasar\u0131m\u0131n\u0131 Timu\u00e7in Unan<\/span><span style='font-size:17px;font-family:\"Arial\",sans-serif;'>\u00a0<\/span><span style=\"font-size:16px;\">\u00fcstlendi. Esere akademisyenler Prof. Dr. \u00dczlifat \u00d6zg\u00fcm\u00fc\u015f, Serkan Ged\u00fck, Dr. \u00c7a\u011fr\u0131 Bak\u0131r, Meryem Karakurt, Salih Aslanbey, Prof. Dr. Neslihan G\u00fcrsoy, Prof. Dr. Abdulhalik Bak\u0131r, Dr Huriye Bostano\u011flu, Prof. Dr. Nazan Demir, \u00a0Dr. Beyza Uzun Kutlay ve Do\u00e7. Dr. Selin Seda Timur \u00a0 \u00a0 \u00a0da katk\u0131lar\u0131n\u0131 sundu.\u00a0<\/span><\/p><p style='margin:0cm;font-size:15px;font-family:\"Calibri\",sans-serif;margin-top:12.0pt;margin-right:0cm;margin-bottom:12.0pt;margin-left:0cm;text-align:justify;'><strong fr-original-style=\"\" style=\"font-weight: 700;\"><span style=\"font-size:16px;color:black;\">\u201cK\u00fclt\u00fcrel Miras\u0131m\u0131z\u0131 Gelece\u011fe Ta\u015f\u0131yan \u00c7al\u0131\u015fmalar\u0131 Desteklemeyi Sorumluluk Olarak G\u00f6r\u00fcyoruz\u201d<\/span><\/strong><\/p><h2 style='margin-top:18.0pt;margin-right:0cm;margin-bottom:4.0pt;margin-left:0cm;font-size:17px;font-family:\"Cambria\",serif;color:#4F81BD;text-align:justify;'><span style='font-size:16px;font-family:\"Calibri\",sans-serif;color:black;font-weight:normal;'>Kuveyt T\u00fcrk \u0130nsan Kaynaklar\u0131 ve Stratejiden Sorumlu Genel M\u00fcd\u00fcr Yard\u0131mc\u0131s\u0131 Semih Sel \u015funlar\u0131 kaydetti: \u201cBug\u00fcne kadar sergiler, kitaplar, belgeseller ve farkl\u0131 k\u00fclt\u00fcr-sanat projeleriyle toplumsal haf\u0131zam\u0131za katk\u0131 sunmaya \u00e7al\u0131\u015ft\u0131k. Ruh-u Ten de bu yolculu\u011fun \u00f6nemli halkalar\u0131ndan biri oldu. Koku, asl\u0131nda k\u00fclt\u00fcrel kimli\u011fimizin \u00e7ok g\u00fc\u00e7l\u00fc ancak \u00e7o\u011fu zaman fark edilmeyen unsurlar\u0131ndan biri. \u015eehirlerimizde, mimarimizde, g\u00fcndelik ya\u015fam\u0131m\u0131zda ve geleneklerimizde \u00f6nemli bir yere sahip. Bu eserle birlikte kokunun k\u00fclt\u00fcrel tarihimizdeki yolculu\u011funu g\u00f6r\u00fcn\u00fcr k\u0131lmay\u0131 ve bu alanda \u00f6nemli bir ba\u015fvuru kayna\u011f\u0131 olu\u015fturmay\u0131 hedefledik.\u201d<\/span><\/h2><h2 style='margin-top:18.0pt;margin-right:0cm;margin-bottom:4.0pt;margin-left:0cm;font-size:17px;font-family:\"Cambria\",serif;color:#4F81BD;text-align:justify;'><span style='font-size:16px;font-family:\"Calibri\",sans-serif;color:black;'>Kuveyt T\u00fcrk k\u00fclt\u00fcr ve sanat alan\u0131ndaki \u00e7al\u0131\u015fmalar\u0131n\u0131 s\u00fcrd\u00fcr\u00fcyor<\/span><\/h2><p style='margin:0cm;font-size:15px;font-family:\"Calibri\",sans-serif;margin-top:12.0pt;margin-right:0cm;margin-bottom:12.0pt;margin-left:0cm;text-align:justify;'><span style=\"font-size:16px;\">Kuveyt T\u00fcrk, \u201cDe\u011ferlerimizle B\u00fcy\u00fcyoruz\u201d yakla\u015f\u0131m\u0131 do\u011frultusunda yaln\u0131zca finansal alanda de\u011fil; k\u00fclt\u00fcr, sanat ve sosyal sorumluluk alanlar\u0131nda da projeler geli\u015ftirmeye devam ediyor. Tarihi eserlerin restorasyonundan geleneksel sanatlar\u0131n desteklenmesine, sergilerden kitap ve belgesel projelerine kadar pek \u00e7ok \u00e7al\u0131\u015fma y\u00fcr\u00fcten Kuveyt T\u00fcrk, k\u00fclt\u00fcrel miras\u0131n korunmas\u0131 ve gelecek nesillere aktar\u0131lmas\u0131na katk\u0131 sunmay\u0131 s\u00fcrd\u00fcr\u00fcyor.<\/span><\/p><p style='margin:0cm;font-size:15px;font-family:\"Calibri\",sans-serif;margin-top:12.0pt;margin-right:0cm;margin-bottom:12.0pt;margin-left:0cm;text-align:justify;'><span style=\"font-size:16px;\">Bu kapsamda yay\u0131mlanan \u201cRuh-u Ten\u201d, T\u00fcrk k\u00fclt\u00fcr\u00fcnde kokunun izlerini ge\u00e7mi\u015ften g\u00fcn\u00fcm\u00fcze ta\u015f\u0131yan kapsaml\u0131 bir \u00e7al\u0131\u015fma olarak \u00f6nemli bir yer tutuyor.<\/span><\/p><p style=\"font-size: 15px; font-family: Calibri, sans-serif; margin: 12pt 0cm; text-align: left;\"><span style=\"font-size:16px;\">Kuveyt T\u00fcrk'\u00fcn k\u00fclt\u00fcrel miras ve sanat alan\u0131nda yay\u0131mlad\u0131\u011f\u0131 eserlere Kuveyt T\u00fcrk Kitap Koleksiyonu \u00fczerinden ula\u015f\u0131labiliyor:\u00a0<\/span><\/p><p style=\"font-size: 15px; font-family: Calibri, sans-serif; margin: 12pt 0cm; text-align: left;\"><a fr-original-style=\"\" href=\"https:\/\/www.kuveytturk.com.tr\/hakkimizda\/degerlerimizle-buyuyoruz\/kulturel-miras-ve-sanat\/kuveyt-turk-kitap-koleksiyonu\" style=\"user-select: auto;\"><span style=\"font-size:16px;\">https:\/\/www.kuveytturk.com.tr\/hakkimizda\/degerlerimizle-buyuyoruz\/kulturel-miras-ve-sanat\/kuveyt-turk-kitap-koleksiyonu<\/span><\/a><\/p><p style='margin:0cm;font-size:15px;font-family:\"Calibri\",sans-serif;margin-top:12.0pt;margin-right:0cm;margin-bottom:12.0pt;margin-left:0cm;text-align:justify;'><strong fr-original-style=\"\" style=\"font-weight: 700;\">Kuveyt T\u00fcrk Hakk\u0131nda<\/strong><\/p><p style='margin:0cm;font-size:15px;font-family:\"Calibri\",sans-serif;margin-top:12.0pt;margin-right:0cm;margin-bottom:12.0pt;margin-left:0cm;text-align:justify;'>Kuveyt T\u00fcrk, 1989 y\u0131l\u0131nda kurulmu\u015ftur. Se\u00e7kin finansal \u00fcr\u00fcn ve hizmetlerini etkin \u015fekilde tasarruf sahipleri ve yat\u0131r\u0131mc\u0131larla bulu\u015fturan Kuveyt T\u00fcrk, m\u00fc\u015fteri odakl\u0131 yakla\u015f\u0131m\u0131, teknoloji-inovasyon \u00e7al\u0131\u015fmalar\u0131 ve dijital d\u00f6n\u00fc\u015f\u00fcm yolunda att\u0131\u011f\u0131 ad\u0131mlarla sekt\u00f6r\u00fcndeki \u00f6nc\u00fc konumunu s\u00fcrd\u00fcrmektedir. Alt\u0131n bankac\u0131l\u0131\u011f\u0131 alan\u0131nda ad\u0131m atan ilk kat\u0131l\u0131m finans kurulu\u015fu olan Kuveyt T\u00fcrk, ayr\u0131ca d\u00fcnyada ve T\u00fcrkiye\u2019de ilk s\u00fcrd\u00fcr\u00fclebilir sukuk i\u015flemini ger\u00e7ekle\u015ftirmi\u015ftir. Alt\u0131 y\u0131l \u00fcst \u00fcste T\u00fcrkiye\u2019nin En \u0130yi \u0130\u015fvereni \u00f6d\u00fcl\u00fcne lay\u0131k g\u00f6r\u00fclen Kuveyt T\u00fcrk, 2021\u2019de de ilk s\u0131rada Avrupa\u2019n\u0131n En \u0130yi \u0130\u015fvereni se\u00e7ildi. Bug\u00fcn itibar\u0131yla T\u00fcrkiye genelinde 451 \u015fube ve dijital kanallar\u0131yla m\u00fc\u015fterilerine hizmet veren Kuveyt T\u00fcrk\u2019\u00fcn merkezinde yer ald\u0131\u011f\u0131 Kuveyt T\u00fcrk Finans Grubu \u00e7at\u0131s\u0131 alt\u0131nda Neova Kat\u0131l\u0131m Sigorta, Architecht, Kuveyt T\u00fcrk Portf\u00f6y, Kuveyt T\u00fcrk Yat\u0131r\u0131m, K\u00f6rfez GYO, Kat\u0131l\u0131m Emeklilik, Sa\u011flam \u00d6deme ve Elektronik Para Hizmetleri, KT Sa\u011flam Gayrimenkul ile Almanya\u2019daki KT Bank AG yer al\u0131yor. Operasyonel \u00e7al\u0131\u015fmalar\u0131n\u0131n yan\u0131 s\u0131ra toplumsal de\u011ferleri temel alarak ve k\u00fclt\u00fcrel varl\u0131klara sahip \u00e7\u0131karak \u00f6nemli sosyal sorumluluk projelerine imza atan Kuveyt T\u00fcrk, \u201cDe\u011ferlerimizle b\u00fcy\u00fcyoruz\u201d yakla\u015f\u0131m\u0131 do\u011frultusunda bir\u00e7ok restorasyon projesi \u00fcstlenmi\u015f, insani yard\u0131m kampanyalar\u0131na destekte bulunmu\u015f, kitap ve belgesel gibi kal\u0131c\u0131 eserler ortaya koymu\u015ftur.\u00a0<\/p><p style='margin:0cm;font-size:15px;font-family:\"Calibri\",sans-serif;text-align:center;'><strong fr-original-style=\"\" style=\"font-weight: 700;\"><span style=\"font-size:13px;\">\u00a0<\/span><\/strong><\/p><p style='margin:0cm;font-size:15px;font-family:\"Calibri\",sans-serif;text-align:center;'><strong fr-original-style=\"\" style=\"font-weight: 700;\"><span style=\"font-size:13px;\">\u00a0<\/span><\/strong><\/p><p style='margin:0cm;font-size:15px;font-family:\"Calibri\",sans-serif;text-align:center;'><strong fr-original-style=\"\" style=\"font-weight: 700;\"><span style=\"font-size:13px;\">\u00a0Excel \u0130leti\u015fim ve Alg\u0131 Y\u00f6netimi<\/span><\/strong><\/p><p style='margin:0cm;font-size:15px;font-family:\"Calibri\",sans-serif;text-align:center;'><span style=\"font-size:13px;\">Sinem Semerci \u2013 <u>sinem.semerci@excel.com.tr<\/u> - 0533 591 76 62<\/span><\/p><p style='margin:0cm;font-size:15px;font-family:\"Calibri\",sans-serif;'>\u00a0<\/p><p style='margin:0cm;font-size:15px;font-family:\"Calibri\",sans-serif;'>\u00a0<\/p><\/td><\/tr><\/table><\/td><\/tr><tr style=\"border: 0px none; border-collapse: collapse; border-spacing: 0px;\"><td align=\"center\" valign=\"top\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; border-collapse: collapse; mso-table-lspace: 0pt; mso-table-rspace: 0pt;\"><table border=\"0\" cellpadding=\"0\" cellspacing=\"4\" width=\"100%\" id=\"photos\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; margin-top: 0px; mso-table-lspace: 0pt; mso-table-rspace: 0pt; padding-top: 0px;\"><tr style=\"border: 0px none; border-collapse: collapse; border-spacing: 0px;\"><td align=\"center\" valign=\"top\" class=\"photo\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; border-collapse: collapse; mso-table-lspace: 0pt; mso-table-rspace: 0pt; padding-top: 20px; width: 200px; max-width: 200px; overflow: hidden;\" width=\"200\"><a href=\"https:\/\/get.faselis.com\/downloadfile.php?uid=11686295&amp;uidchk=2e320&amp;ct=tr&amp;pt=1259711&amp;pts=998234&amp;e=bulten@mercek.net&amp;o=28894&amp;ot=4&amp;chk=defd5\" target=\"_blank\"><img border=\"0\" src=\"https:\/\/img.faselis.com\/faselis_tr\/brands\/13666\/s1782460687_0625_KuveytTurk_SemihSel_BesteGursu_BekirKantarci_AslanDemir_ONAYLI.jpeg.jpg\" style=\"-ms-interpolation-mode: bicubic; 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-webkit-text-size-adjust: none; border-collapse: collapse; mso-table-lspace: 0pt; mso-table-rspace: 0pt;\"><\/td><\/tr><\/table><\/td><\/tr><tr style=\"border: 0px none; border-collapse: collapse; border-spacing: 0px;\"><td align=\"center\" valign=\"top\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; border-collapse: collapse; mso-table-lspace: 0pt; mso-table-rspace: 0pt;\"><table border=\"0\" cellpadding=\"0\" cellspacing=\"0\" width=\"100%\" id=\"videos\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; margin-top: 0px; mso-table-lspace: 0pt; mso-table-rspace: 0pt; padding-bottom: 20px; padding-left: 20px; padding-right: 20px; padding-top: 0px;\"><tr style=\"border: 0px none; border-collapse: collapse; border-spacing: 0px;\"><td align=\"left\" valign=\"top\" colspan=\"3\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; border-collapse: collapse; mso-table-lspace: 0pt; mso-table-rspace: 0pt;\"><h2 class=\"headers\" style=\"border-bottom: 2px solid #CCCCCC; 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height: 22px; line-height: 22px; mso-table-lspace: 0pt; mso-table-rspace: 0pt; padding-left: 10px; padding-right: 10px; text-align: left;\">0626_KuveytT\u00fcrk_RuhuTen_BB.docx<\/td><td valign=\"top\" class=\"videodownload\" height=\"22\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; border-collapse: collapse; font-family: Helvetica,Arial,sans-serif; font-size: 12px; font-weight: bold; height: 22px; line-height: 22px; mso-table-lspace: 0pt; mso-table-rspace: 0pt; text-align: right; width: 100px;\" width=\"100\"><a href=\"https:\/\/get.faselis.com\/downloadfile.php?uid=11686297&amp;uidchk=59464&amp;ct=tr&amp;pt=1259711&amp;pts=998234&amp;e=bulten@mercek.net&amp;o=28894&amp;ot=4&amp;chk=defd5\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; color: #1c2b28; text-decoration: underline;\">\u0130ndir<\/a><\/td><\/tr><\/table><\/td><\/tr><tr style=\"border: 0px none; border-collapse: collapse; border-spacing: 0px;\"><td align=\"center\" valign=\"top\" style=\"-ms-text-size-adjust: none; 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