{"id":382,"date":"2026-06-25T13:59:08","date_gmt":"2026-06-25T10:59:08","guid":{"rendered":"https:\/\/fintech.mercek.net\/news\/?p=382"},"modified":"2026-06-25T16:13:03","modified_gmt":"2026-06-25T13:13:03","slug":"mastercard-2026-kobi-guven-endeksine-gore-turk-kobilerinin-%64u-gelecege-guvenle-bakiyor","status":"publish","type":"post","link":"https:\/\/fintech.mercek.net\/news\/2026\/06\/25\/mastercard-2026-kobi-guven-endeksine-gore-turk-kobilerinin-%64u-gelecege-guvenle-bakiyor\/","title":{"rendered":"Mastercard 2026 KOB\u0130 G\u00fcven Endeksi\u2019ne G\u00f6re T\u00fcrk KOB\u0130\u2019lerinin %64\u2019\u00fc Gelece\u011fe G\u00fcvenle Bak\u0131yor"},"content":{"rendered":"<h2><strong>T\u00fcrk KOB\u0130\u2019lerinin %64\u2019\u00fc \u00f6n\u00fcm\u00fczdeki d\u00f6nem i\u00e7in umutlu tablosunu koruyor. T\u00fcrkiye\u2019deki KOB\u0130\u2019ler, %93\u2019e varan kartl\u0131 \u00f6deme kabul oran\u0131 ve ticari kart kullan\u0131m\u0131ndaki tercihleriyle g\u00fc\u00e7l\u00fc bir ticari olgunluk sergiliyor.<\/strong><\/h2>\n<p><strong>\u0130stanbul, T\u00fcrkiye; 25 Haziran 2026<\/strong> \u2013 K\u00fc\u00e7\u00fck ve Orta B\u00fcy\u00fckl\u00fckteki \u0130\u015fletmeler (KOB\u0130), T\u00fcrkiye ekonomisinin yap\u0131ta\u015f\u0131n\u0131 olu\u015fturmaya devam ediyor. <strong>Mastercard<\/strong> ve Ipsos i\u015f birli\u011fiyle haz\u0131rlanan <strong>Mastercard 2026 KOB\u0130 G\u00fcven Endeksi<\/strong>, T\u00fcrkiye\u2019yi de i\u00e7ine alan Do\u011fu Avrupa, Orta Do\u011fu ve Afrika (EEMEA) b\u00f6lgesindeki KOB\u0130\u2019lerin nabz\u0131n\u0131 tuttu. Bulgular, b\u00f6lgeyi etkileyen zorlu ko\u015fullara ra\u011fmen T\u00fcrk KOB\u0130\u2019lerinin gelecek 12 aya ili\u015fkin g\u00fcvenlerini koruduklar\u0131n\u0131 g\u00f6steriyor.<\/p>\n<p>Ara\u015ft\u0131rmaya kat\u0131lan i\u015fletmelerin %64\u2019\u00fc \u00f6n\u00fcm\u00fczdeki 12 ayl\u0131k d\u00f6neme umutla bakarken, T\u00fcrkiye \u00f6zelindeki veriler KOB\u0130\u2019lerin ticari olgunluk seviyesinin y\u00fcksek oldu\u011funu ve yeni d\u00f6nemin f\u0131rsatlar\u0131n\u0131 yakalamak i\u00e7in veri odakl\u0131 ara\u00e7lara y\u00f6neldiklerini ortaya koyuyor.<\/p>\n<p><strong>Mastercard KOB\u0130 G\u00fcven Endeksi<\/strong>; i\u015fletme sahiplerinin e\u011filimlerini, \u00f6nceliklerini ve b\u00fcy\u00fcme beklentilerini veriye dayal\u0131 bir bak\u0131\u015f a\u00e7\u0131s\u0131yla sunuyor. Ara\u015ft\u0131rma, dinamik piyasa ko\u015fullar\u0131na uyum sa\u011flamaya \u00e7al\u0131\u015fan T\u00fcrk KOB\u0130\u2019lerinin finansmana eri\u015fim, kesintisiz \u00f6deme deneyimi ve analitik i\u00e7g\u00f6r\u00fc ba\u015fl\u0131klar\u0131n\u0131, b\u00fcy\u00fcme yolculu\u011funda kritik alanlar olarak g\u00f6rd\u00fc\u011f\u00fcn\u00fc ortaya koyuyor.<\/p>\n<h3><strong>KOB\u0130\u2019lerin \u00f6deme tercihi kartlardan yana, kurumsal kart kullan\u0131m\u0131 y\u00fckseli\u015fte<\/strong><\/h3>\n<p>Ara\u015ft\u0131rmaya g\u00f6re T\u00fcrkiye\u2019deki KOB\u0130 ekosisteminin %87\u2019sini mikro i\u015fletmeler olu\u015ftururken, perakende (%37) ve \u00fcretim (%24) sekt\u00f6rleri ba\u015f\u0131 \u00e7ekiyor. KOB\u0130\u2019lerin %92\u2019si faaliyetlerini fiziksel ma\u011fazalar \u00fczerinden y\u00fcr\u00fctmesine ra\u011fmen, kartl\u0131 \u00f6deme kabul oran\u0131n\u0131n %93 gibi neredeyse evrensel bir seviyede olmas\u0131 dikkat \u00e7ekiyor. \u0130\u015flem hacimlerinin %52\u2019si kartlar \u00fczerinden ger\u00e7ekle\u015ferek nakit kullan\u0131m\u0131n\u0131 (%30) geride b\u0131rakm\u0131\u015f durumda. KOB\u0130\u2019ler, dijital ve online \u00f6demeleri bug\u00fcn ve gelecekte i\u015fletmelerini daha iyi ve h\u0131zl\u0131 b\u00fcy\u00fctmelerine katk\u0131 sa\u011flayan \u00f6nemli ara\u00e7lar aras\u0131nda g\u00f6r\u00fcyor.<\/p>\n<p>T\u00fcrkiye pazar\u0131n\u0131 di\u011fer geli\u015fmekte olan pazarlardan ay\u0131ran bir di\u011fer \u00f6nemli unsur ise i\u015fletme harcamalar\u0131ndaki profesyonelle\u015fme. T\u00fcrk giri\u015fimciler, ki\u015fisel ve ticari harcamalar\u0131 ay\u0131rman\u0131n de\u011ferini net bir \u015fekilde ortaya koyuyor. Ara\u015ft\u0131rmaya kat\u0131lan KOB\u0130\u2019lerin %61\u2019i i\u015fletme giderleri i\u00e7in kurumsal\/ticari kart kullanmay\u0131 tercih ediyor.<\/p>\n<h3><strong>B\u00fcy\u00fcme re\u00e7etesi: Finansmana kolay eri\u015fim, kesintisiz \u00f6deme ve veri g\u00fcc\u00fc<\/strong><\/h3>\n<p>Tahminlere dayal\u0131 kararlar\u0131n geride kald\u0131\u011f\u0131 bu d\u00f6nemde, KOB\u0130\u2019ler ba\u011flant\u0131da kalman\u0131n \u00f6tesine ge\u00e7erek do\u011frudan aksiyon alabilecekleri somut i\u00e7g\u00f6r\u00fclere ihtiya\u00e7 duyuyor.<\/p>\n<p>\u0130\u015fletmelerini b\u00fcy\u00fctmek ve operasyonel verimliliklerini art\u0131rmak isteyen KOB\u0130\u2019lere i\u015flerini en \u00e7ok neyin b\u00fcy\u00fctece\u011fi soruldu\u011funda \u00fc\u00e7 ana alan \u00f6ne \u00e7\u0131k\u0131yor. KOB\u0130\u2019lerin %56\u2019s\u0131 finansal servislere, krediye ve fonlamaya daha kolay eri\u015fimin, yine %56\u2019s\u0131 basit, kesintisiz ve kullan\u0131c\u0131 dostu \u00f6deme y\u00f6ntemleri sunman\u0131n en b\u00fcy\u00fck b\u00fcy\u00fcme potansiyelini ta\u015f\u0131d\u0131\u011f\u0131n\u0131 d\u00fc\u015f\u00fcn\u00fcyor. Bu iki kritik unsuru ise %48\u2019lik bir oranla daha iyi veri, analitik ve i\u00e7g\u00f6r\u00fcye eri\u015fim sa\u011flama beklentisi takip ediyor.<\/p>\n<p>S\u00fcrd\u00fcr\u00fclebilir ve kapsay\u0131c\u0131 ekonomik b\u00fcy\u00fcme vizyonu do\u011frultusunda <strong>Mastercard<\/strong>; i\u015f ortaklar\u0131yla birlikte KOB\u0130\u2019leri do\u011fru ara\u00e7lar, altyap\u0131 ve dan\u0131\u015fmanl\u0131k hizmetleriyle donatarak, onlar\u0131n ger\u00e7ek potansiyellerini ortaya \u00e7\u0131karmalar\u0131na ve gelece\u011fin dijital ekonomisinde s\u00f6z sahibi olmalar\u0131na destek olmay\u0131 s\u00fcrd\u00fcr\u00fcyor.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>T\u00fcrk KOB\u0130\u2019lerinin %64\u2019\u00fc \u00f6n\u00fcm\u00fczdeki d\u00f6nem i\u00e7in umutlu tablosunu koruyor. T\u00fcrkiye\u2019deki KOB\u0130\u2019ler, %93\u2019e varan kartl\u0131 \u00f6deme kabul oran\u0131 ve ticari kart kullan\u0131m\u0131ndaki tercihleriyle g\u00fc\u00e7l\u00fc bir ticari olgunluk sergiliyor.<\/p>\n","protected":false},"author":2,"featured_media":381,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_ecomap_primary_org_id":2278,"_ecomap_primary_org_name":"Mastercard","_ecomap_mentioned_org_ids":"[]","_ecomap_related_org_ids":"","_ecomap_match_confidence":0.95,"_ecomap_email_message_id":"19efe65da4cfbf84","_ecomap_email_from":"pressrelease@faselis.com","_ecomap_editor_notes":"Email HTML temizlendi, footer ve abonelik ba\u011flant\u0131lar\u0131 kald\u0131r\u0131ld\u0131. \u015eirket profili eki bulunmad\u0131\u011f\u0131 i\u00e7in ekstra temizlik yap\u0131lmad\u0131. Ba\u015fl\u0131k ve alt ba\u015fl\u0131k yeniden yaz\u0131ld\u0131; spot h2 olarak d\u00fczenlendi. Metin i\u00e7ine h3 alt ba\u015fl\u0131klar\u0131 eklendi. Hafif d\u00fczeltmeler yap\u0131ld\u0131.","_ecomap_original_body":"<p>De\u011ferli Bas\u0131n Mensubu, <br><br>T\u00fcrk KOB\u0130\u2019lerinin %64\u2019\u00fc \u00f6n\u00fcm\u00fczdeki d\u00f6nem i\u00e7in umutlu tablosunu koruyor. T\u00fcrkiye\u2019deki KOB\u0130\u2019ler, %93\u2019e varan kartl\u0131 \u00f6deme kabul oran\u0131 ve ticari kart kullan\u0131m\u0131ndaki tercihleriyle g\u00fc\u00e7l\u00fc bir ticari olgunluk sergiliyor. <br><br>Konuya ili\u015fkin bas\u0131n b\u00fclteni de\u011ferlendirmenize sunulmu\u015ftur. <br><br><\/p><meta name=\"robots\" content=\"noindex, nofollow\"><meta http-equiv=\"Content-Type\" content=\"text\/html; charset=utf-8\"><title>Mastercard 2026 KOB\u0130 G\u00fcven Endeksi\u2019ne G\u00f6re  T\u00fcrk KOB\u0130\u2019lerinin %64\u2019\u00fc Gelece\u011fe G\u00fcvenle Bak\u0131yor<\/title>  <center><table align=\"center\" border=\"0\" cellpadding=\"0\" cellspacing=\"0\" width=\"100%\" height=\"100%\" id=\"bodycontent\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; background-color: #f6f7f8; color: #1c2b28; font-size: 12px; margin: 0; margin-top: 0px; mso-table-lspace: 0pt; mso-table-rspace: 0pt; padding: 0; padding-top: 0px;\"><tr style=\"border: 0px none; border-collapse: collapse; border-spacing: 0px;\"><td align=\"center\" valign=\"top\" id=\"bodyinside\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; background-color: #f6f7f8; border-collapse: collapse; color: #1c2b28; font-size: 12px; margin: 0; mso-table-lspace: 0pt; mso-table-rspace: 0pt; padding: 20px;\"><table border=\"0\" cellpadding=\"0\" cellspacing=\"0\" id=\"template\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; background-color: #ffffff; margin-top: 0px; mso-table-lspace: 0pt; mso-table-rspace: 0pt; padding-top: 0px; width: 600px;\" width=\"600\"><tr style=\"border: 0px none; border-collapse: collapse; border-spacing: 0px;\"><td align=\"center\" valign=\"top\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; border-collapse: collapse; mso-table-lspace: 0pt; mso-table-rspace: 0pt;\"><table border=\"0\" cellpadding=\"0\" cellspacing=\"0\" width=\"100%\" id=\"preheader\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; background-color: #f6f7f8; margin-top: 0px; mso-table-lspace: 0pt; mso-table-rspace: 0pt; padding-top: 0px;\"><tr style=\"border: 0px none; border-collapse: collapse; border-spacing: 0px;\"><td valign=\"top\" class=\"preheadercontent\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; border-collapse: collapse; color: #808080; font-family: Helvetica,Arial,sans-serif; font-size: 11px; line-height: 125%; mso-table-lspace: 0pt; mso-table-rspace: 0pt; padding-bottom: 10px; padding-left: 20px; padding-right: 20px; padding-top: 10px; text-align: center;\"><\/td><\/tr><\/table><\/td><\/tr><tr style=\"border: 0px none; border-collapse: collapse; border-spacing: 0px;\"><td align=\"center\" valign=\"top\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; border-collapse: collapse; mso-table-lspace: 0pt; mso-table-rspace: 0pt; padding-top:20px\"><table border=\"0\" cellpadding=\"0\" cellspacing=\"0\" width=\"100%\" class=\"mailbody\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; font-family: Helvetica,Arial,sans-serif; font-size: 14px; line-height: 1.5; margin-top: 0px; mso-table-lspace: 0pt; mso-table-rspace: 0pt; padding-bottom: 20px; padding-left: 20px; padding-right: 20px; padding-top: 20px;\"><tr style=\"border: 0px none; border-collapse: collapse; border-spacing: 0px;\"><td valign=\"top\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; border-collapse: collapse; mso-table-lspace: 0pt; mso-table-rspace: 0pt;\"><p style='margin-top:0cm;margin-right:0cm;margin-bottom:5.0pt;margin-left:0cm;line-height:normal;font-size:16px;font-family:\"Helvetica Neue\",serif;color:black;border:none;text-align:center;'><strong fr-original-style=\"\" style=\"font-weight: 700;\"><span style='font-size:19px;font-family:\"Mark Offc For MC\",sans-serif;color:#222222;background:white;'>Mastercard 2026 KOB\u0130 G\u00fcven Endeksi<\/span><\/strong><strong fr-original-style=\"\" style=\"font-weight: 700;\"><span style='font-size:19px;font-family:\"Mark Offc For MC\",sans-serif;color:#222222;'>\u2019ne <span style=\"background:white;\">G\u00f6re\u00a0<\/span><\/span><\/strong><\/p><p style='margin-top:0cm;margin-right:0cm;margin-bottom:5.0pt;margin-left:0cm;line-height:normal;font-size:16px;font-family:\"Helvetica Neue\",serif;color:black;border:none;text-align:center;'><strong fr-original-style=\"\" style=\"font-weight: 700;\"><span style='font-size:19px;font-family:\"Mark Offc For MC\",sans-serif;color:#222222;background:white;'>T\u00fc<\/span><\/strong><strong fr-original-style=\"\" style=\"font-weight: 700;\"><span style='font-size:19px;font-family:\"Mark Offc For MC\",sans-serif;color:#222222;background:white;'>rk KOB<\/span><\/strong><strong fr-original-style=\"\" style=\"font-weight: 700;\"><span style='font-size:19px;font-family:\"Mark Offc For MC\",sans-serif;color:#222222;background:white;'>\u0130\u2019lerinin %64\u2019\u00fc Gelece\u011fe G\u00fcvenle Bak\u0131yor<\/span><\/strong><\/p><p style='margin-top:0cm;margin-right:0cm;margin-bottom:5.0pt;margin-left:0cm;line-height:normal;font-size:15px;font-family:\"Helvetica\",serif;color:black;border:none;text-align:center;'><span style='font-family:\"Mark Offc For MC\",sans-serif;'>\u00a0<\/span><\/p><ul style=\"list-style-type: disc;margin-left:26px;\"><li><em><span style='font-family:\"Mark Offc For MC\",sans-serif;'>T\u00fc<\/span><\/em><em><span style='font-family:\"Mark Offc For MC\",sans-serif;font-size:11.0pt;'>rk KOB<\/span><\/em><em><span style='font-family:\"Mark Offc For MC\",sans-serif;font-size:15px;'>\u0130\u2019lerinin %64\u2019\u00fc \u00f6n\u00fcm\u00fczdeki d<\/span><\/em><em><span style='font-family:\"Mark Offc For MC\",sans-serif;font-size:11.0pt;'>\u00f6<\/span><\/em><em><span style=\"font-family:;font-size:11.0pt;font-family:;;\">nem i\u00e7in umutlu tablosunu koruyor. T\u00fcrkiye\u2019deki KOB\u0130\u2019ler, %93\u2019e varan kartl\u0131 \u00f6deme kabul oran\u0131 ve ticari kart kullan\u0131m\u0131ndaki tercihleriyle g\u00fc\u00e7l\u00fc bir ticari olgunluk sergiliyor.\u00a0<\/span><\/em><\/li><li><em><span style='font-family:\"Mark Offc For MC\",sans-serif;'>\u0130\u015fletmeler, b\u00fcy\u00fcme hedeflerine ula\u015fmak i\u00e7in finansmana daha kolay eri\u015fimi, g\u00fcvenli\u00a0<\/span><\/em><em><span style='font-family:\"Mark Offc For MC\",sans-serif;font-size:11.0pt;'>\u00f6<\/span><\/em><em><span style=\"font-family:;font-size:11.0pt;font-family:;;\">deme y<\/span><\/em><em><span style='font-family:\"Mark Offc For MC\",sans-serif;'>\u00f6<\/span><\/em><em><span style='font-family:\"Mark Offc For MC\",sans-serif;font-size:15px;'>ntemlerini ve veriye dayal\u0131\u00a0<\/span><\/em><em><span style='font-family:\"Mark Offc For MC\",sans-serif;font-size:15px;'>analitik i<\/span><\/em><em><span style='font-family:\"Mark Offc For MC\",sans-serif;font-size:15px;'>\u00e7g<\/span><\/em><em><span style='font-family:\"Mark Offc For MC\",sans-serif;font-size:11.0pt;'>\u00f6<\/span><\/em><em><span style=\"font-family:;font-size:11.0pt;font-family:;;\">r\u00fcleri en kritik alanlar olarak konumland\u0131r\u0131yor.<\/span><\/em><\/li><\/ul><p style='margin-top:0cm;margin-right:0cm;margin-bottom:5.0pt;margin-left:0cm;line-height:normal;font-size:15px;font-family:\"Helvetica\",serif;color:black;border:none;text-align:justify;'><span style='font-size:13px;font-family:\"Mark Offc For MC\",sans-serif;'>\u00a0<\/span><\/p><p style='margin-top:0cm;margin-right:0cm;margin-bottom:5.0pt;margin-left:0cm;line-height:normal;font-size:16px;font-family:\"Helvetica Neue\",serif;color:black;border:none;text-align:justify;'><strong fr-original-style=\"\" style=\"font-weight: 700;\"><span style='font-size:13px;font-family:\"Mark Offc For MC\",sans-serif;'>\u0130stanbul, T\u00fcrkiye; 25 Haziran 2026<\/span><\/strong><span style='font-size:13px;font-family:\"Mark Offc For MC\",sans-serif;'>\u00a0<\/span><span style='font-size:13px;font-family:\"Mark Offc For MC\",sans-serif;'>K\u00fc\u00e7\u00fck ve Orta B\u00fcy\u00fckl\u00fckteki \u0130\u015fletmeler (KOB\u0130), T\u00fcrkiye ekonomisinin yap\u0131ta\u015f\u0131n\u0131 olu\u015fturmaya devam ediyor. Mastercard ve Ipsos i\u015f birli\u011fiyle haz\u0131rlanan Mastercard 2026 KOB\u0130 G\u00fcven Endeksi, T\u00fcrkiye\u2019yi de i\u00e7ine alan Do\u011fu Avrupa, Orta Do\u011fu ve Afrika (EEMEA) b<\/span><span style='font-size:13px;font-family:\"Mark Offc For MC\",sans-serif;'>\u00f6<\/span><span style='font-size:13px;font-family:\"Mark Offc For MC\",sans-serif;'>lgesindeki KOB\u0130\u2019lerin nabz\u0131n\u0131 tuttu. Bulgular, b\u00f6lgeyi etkileyen zorlu ko\u015fullara ra\u011fmen T\u00fc<\/span><span style='font-size:13px;font-family:\"Mark Offc For MC\",sans-serif;'>rk KOB<\/span><span style='font-size:13px;font-family:\"Mark Offc For MC\",sans-serif;'>\u0130\u2019lerinin gelecek 12 aya ili\u015fkin g\u00fcvenlerini koruduklar\u0131n\u0131 g<\/span><span style='font-size:13px;font-family:\"Mark Offc For MC\",sans-serif;'>\u00f6<\/span><span style='font-size:13px;font-family:\"Mark Offc For MC\",sans-serif;'>steriyor.\u00a0<\/span><\/p><p style='margin-top:0cm;margin-right:0cm;margin-bottom:5.0pt;margin-left:0cm;line-height:normal;font-size:16px;font-family:\"Helvetica Neue\",serif;color:black;border:none;text-align:justify;'><span style='font-size:13px;font-family:\"Mark Offc For MC\",sans-serif;'>Ara\u015ft\u0131rmaya kat\u0131lan i\u015fletmelerin %64\u2019\u00fc \u00f6n\u00fcm\u00fczdeki 12 ayl\u0131k d<\/span><span style='font-size:13px;font-family:\"Mark Offc For MC\",sans-serif;'>\u00f6<\/span><span style='font-size:13px;font-family:\"Mark Offc For MC\",sans-serif;'>neme umutla bakarken, T\u00fcrkiye\u00a0<\/span><span style='font-size:13px;font-family:\"Mark Offc For MC\",sans-serif;'>\u00f6<\/span><span style='font-size:13px;font-family:\"Mark Offc For MC\",sans-serif;'>zelindeki veriler KOB\u0130\u2019lerin ticari olgunluk seviyesinin y\u00fcksek oldu\u011funu ve yeni d<\/span><span style='font-size:13px;font-family:\"Mark Offc For MC\",sans-serif;'>\u00f6<\/span><span style='font-size:13px;font-family:\"Mark Offc For MC\",sans-serif;'>nemin f\u0131rsatlar\u0131n\u0131 yakalamak i\u00e7in veri odakl\u0131 ara\u00e7lara y<\/span><span style='font-size:13px;font-family:\"Mark Offc For MC\",sans-serif;'>\u00f6<\/span><span style='font-size:13px;font-family:\"Mark Offc For MC\",sans-serif;'>neldiklerini ortaya koyuyor.\u00a0<\/span><\/p><p style='margin-top:0cm;margin-right:0cm;margin-bottom:5.0pt;margin-left:0cm;line-height:normal;font-size:16px;font-family:\"Helvetica Neue\",serif;color:black;border:none;text-align:justify;'><span style='font-size:13px;font-family:\"Mark Offc For MC\",sans-serif;'>Mastercard KOB\u0130 G\u00fcven Endeksi; i\u015fletme sahiplerinin e\u011filimlerini,\u00a0<\/span><span style='font-size:13px;font-family:\"Mark Offc For MC\",sans-serif;'>\u00f6<\/span><span style='font-size:13px;font-family:\"Mark Offc For MC\",sans-serif;'>nceliklerini ve b\u00fcy\u00fcme beklentilerini veriye dayal\u0131 bir bak\u0131\u015f a\u00e7\u0131s\u0131yla sunuyor. Ara\u015ft\u0131rma, dinamik piyasa ko\u015fullar\u0131na uyum sa\u011flamaya \u00e7al\u0131\u015fan T\u00fc<\/span><span style='font-size:13px;font-family:\"Mark Offc For MC\",sans-serif;'>rk KOB<\/span><span style='font-size:13px;font-family:\"Mark Offc For MC\",sans-serif;'>\u0130\u2019lerinin finansmana eri\u015fim, kesintisiz\u00a0<\/span><span style='font-size:13px;font-family:\"Mark Offc For MC\",sans-serif;'>\u00f6<\/span><span style='font-size:13px;font-family:\"Mark Offc For MC\",sans-serif;'>deme deneyimi ve analitik i\u00e7g<\/span><span style='font-size:13px;font-family:\"Mark Offc For MC\",sans-serif;'>\u00f6<\/span><span style='font-size:13px;font-family:\"Mark Offc For MC\",sans-serif;'>r\u00fc ba\u015fl\u0131klar\u0131n\u0131, b\u00fcy\u00fcme yolculu\u011funda kritik alanlar olarak g<\/span><span style='font-size:13px;font-family:\"Mark Offc For MC\",sans-serif;'>\u00f6<\/span><span style='font-size:13px;font-family:\"Mark Offc For MC\",sans-serif;'>rd\u00fc\u011f\u00fcn\u00fc ortaya koyuyor.<\/span><\/p><p style='margin-top:0cm;margin-right:0cm;margin-bottom:5.0pt;margin-left:0cm;line-height:normal;font-size:16px;font-family:\"Helvetica Neue\",serif;color:black;border:none;text-align:justify;'><span style='font-size:13px;font-family:\"Mark Offc For MC\",sans-serif;'>\u00a0<\/span><\/p><p style='margin-top:0cm;margin-right:0cm;margin-bottom:5.0pt;margin-left:0cm;line-height:normal;font-size:16px;font-family:\"Helvetica Neue\",serif;color:black;border:none;text-align:justify;'><strong fr-original-style=\"\" style=\"font-weight: 700;\"><span style='font-size:13px;font-family:\"Mark Offc For MC\",sans-serif;'>KOB<\/span><\/strong><strong fr-original-style=\"\" style=\"font-weight: 700;\"><span style='font-size:13px;font-family:\"Mark Offc For MC\",sans-serif;'>\u0130\u2019lerin\u00a0<\/span><\/strong><strong fr-original-style=\"\" style=\"font-weight: 700;\"><span style='font-size:13px;font-family:\"Mark Offc For MC\",sans-serif;'>\u00f6deme tercihi kartlardan yana<\/span><\/strong><strong fr-original-style=\"\" style=\"font-weight: 700;\"><span style='font-size:13px;font-family:\"Mark Offc For MC\",sans-serif;'>, kurumsal kart kullan\u0131m\u0131 y\u00fckseli\u015fte<\/span><\/strong><\/p><p style='margin-top:0cm;margin-right:0cm;margin-bottom:5.0pt;margin-left:0cm;line-height:normal;font-size:16px;font-family:\"Helvetica Neue\",serif;color:black;border:none;text-align:justify;'><span style='font-size:13px;font-family:\"Mark Offc For MC\",sans-serif;'>Ara\u015ft\u0131rmaya g<\/span><span style='font-size:13px;font-family:\"Mark Offc For MC\",sans-serif;'>\u00f6<\/span><span style='font-size:13px;font-family:\"Mark Offc For MC\",sans-serif;'>re T<\/span><span style='font-size:13px;font-family:\"Mark Offc For MC\",sans-serif;'>\u00fcrkiye<\/span><span dir=\"RTL\" style='font-size:13px;font-family:\"Arial Unicode MS\",serif;'>\u2019<\/span><span style='font-size:13px;font-family:\"Mark Offc For MC\",sans-serif;'>deki KOB\u0130 ekosisteminin %87<\/span><span dir=\"RTL\" style='font-size:13px;font-family:\"Arial Unicode MS\",serif;'>\u2019<\/span><span style='font-size:13px;font-family:\"Mark Offc For MC\",sans-serif;'>sini mikro i\u015fletmeler olu\u015ftururken, perakende (%37) ve \u00fcretim (%24) sekt<\/span><span style='font-size:13px;font-family:\"Mark Offc For MC\",sans-serif;'>\u00f6<\/span><span style='font-size:13px;font-family:\"Mark Offc For MC\",sans-serif;'>rleri ba\u015f\u0131 \u00e7ekiyor. KOB\u0130\u2019lerin %92<\/span><span dir=\"RTL\" style='font-size:13px;font-family:\"Arial Unicode MS\",serif;'>\u2019<\/span><span style='font-size:13px;font-family:\"Mark Offc For MC\",sans-serif;'>si faaliyetlerini fiziksel ma\u011fazalar \u00fczerinden y\u00fcr\u00fctmesine ra\u011fmen, kartl\u0131 \u00f6deme kabul oran\u0131n\u0131n %93 gibi neredeyse evrensel bir seviyede olmas\u0131 dikkat \u00e7ekiyor. \u0130\u015flem hacimlerinin %52<\/span><span dir=\"RTL\" style='font-size:13px;font-family:\"Arial Unicode MS\",serif;'>\u2019<\/span><span style='font-size:13px;font-family:\"Mark Offc For MC\",sans-serif;'>si kartlar \u00fczerinden ger\u00e7ekle\u015ferek nakit kullan\u0131m\u0131n\u0131 (%30) geride b\u0131rakm\u0131\u015f durumda. KOB\u0130\u2019ler, dijital ve online\u00a0<\/span><span style='font-size:13px;font-family:\"Mark Offc For MC\",sans-serif;'>\u00f6<\/span><span style='font-size:13px;font-family:\"Mark Offc For MC\",sans-serif;'>demeleri bug\u00fcn ve gelecekte i\u015fletmelerini daha iyi ve h\u0131zl\u0131 b\u00fcy\u00fctmelerine katk\u0131 sa\u011flayan\u00a0<\/span><span style='font-size:13px;font-family:\"Mark Offc For MC\",sans-serif;'>\u00f6<\/span><span style='font-size:13px;font-family:\"Mark Offc For MC\",sans-serif;'>nemli ara\u00e7lar aras\u0131nda g<\/span><span style='font-size:13px;font-family:\"Mark Offc For MC\",sans-serif;'>\u00f6<\/span><span style='font-size:13px;font-family:\"Mark Offc For MC\",sans-serif;'>r\u00fcyor.<\/span><\/p><p style='margin-top:0cm;margin-right:0cm;margin-bottom:5.0pt;margin-left:0cm;line-height:normal;font-size:16px;font-family:\"Helvetica Neue\",serif;color:black;border:none;text-align:justify;'><span style='font-size:13px;font-family:\"Mark Offc For MC\",sans-serif;'>T\u00fcrkiye pazar\u0131n\u0131 di\u011fer geli\u015fmekte olan pazarlardan ay\u0131ran bir di\u011fer\u00a0<\/span><span style='font-size:13px;font-family:\"Mark Offc For MC\",sans-serif;'>\u00f6<\/span><span style='font-size:13px;font-family:\"Mark Offc For MC\",sans-serif;'>nemli unsur ise i\u015fletme harcamalar\u0131ndaki profesyonelle\u015f<\/span><span style='font-size:13px;font-family:\"Mark Offc For MC\",sans-serif;'>me. T<\/span><span style='font-size:13px;font-family:\"Mark Offc For MC\",sans-serif;'>\u00fcrk giri\u015fimciler, ki\u015fisel ve ticari harcamalar\u0131\u00a0<\/span><span style='font-size:13px;font-family:\"Mark Offc For MC\",sans-serif;'>ay<\/span><span style='font-size:13px;font-family:\"Mark Offc For MC\",sans-serif;'>\u0131rman\u0131<\/span><span style='font-size:13px;font-family:\"Mark Offc For MC\",sans-serif;'>n de<\/span><span style='font-size:13px;font-family:\"Mark Offc For MC\",sans-serif;'>\u011ferini net bir \u015fekilde ortaya koyuyor. Ara\u015ft\u0131rmaya kat\u0131lan KOB\u0130\u2019lerin %61<\/span><span dir=\"RTL\" style='font-size:13px;font-family:\"Arial Unicode MS\",serif;'>\u2019<\/span><span style='font-size:13px;font-family:\"Mark Offc For MC\",sans-serif;'>i i<\/span><span style='font-size:13px;font-family:\"Mark Offc For MC\",sans-serif;'>\u015fletme giderleri i\u00e7in kurumsal\/ticari kart kullanmay\u0131 tercih ediyor.<\/span><\/p><p style='margin-top:0cm;margin-right:0cm;margin-bottom:5.0pt;margin-left:0cm;line-height:normal;font-size:16px;font-family:\"Helvetica Neue\",serif;color:black;border:none;text-align:justify;'><span style='font-size:13px;font-family:\"Mark Offc For MC\",sans-serif;'>\u00a0<\/span><\/p><p style='margin-top:0cm;margin-right:0cm;margin-bottom:5.0pt;margin-left:0cm;line-height:normal;font-size:16px;font-family:\"Helvetica Neue\",serif;color:black;border:none;text-align:justify;'><strong fr-original-style=\"\" style=\"font-weight: 700;\"><span style='font-size:13px;font-family:\"Mark Offc For MC\",sans-serif;'>B\u00fcy\u00fc<\/span><\/strong><strong fr-original-style=\"\" style=\"font-weight: 700;\"><span style='font-size:13px;font-family:\"Mark Offc For MC\",sans-serif;'>me re<\/span><\/strong><strong fr-original-style=\"\" style=\"font-weight: 700;\"><span style='font-size:13px;font-family:\"Mark Offc For MC\",sans-serif;'>\u00e7etesi: Finansmana kolay eri\u015fim, kesintisiz\u00a0<\/span><\/strong><strong fr-original-style=\"\" style=\"font-weight: 700;\"><span style='font-size:13px;font-family:\"Mark Offc For MC\",sans-serif;'>\u00f6<\/span><\/strong><strong fr-original-style=\"\" style=\"font-weight: 700;\"><span style='font-size:13px;font-family:\"Mark Offc For MC\",sans-serif;'>deme ve veri g\u00fcc\u00fc<\/span><\/strong><\/p><p style='margin-top:0cm;margin-right:0cm;margin-bottom:5.0pt;margin-left:0cm;line-height:normal;font-size:16px;font-family:\"Helvetica Neue\",serif;color:black;border:none;text-align:justify;'><span style='font-size:13px;font-family:\"Mark Offc For MC\",sans-serif;'>Tahminlere dayal\u0131 kararlar\u0131n geride kald\u0131\u011f\u0131 bu d<\/span><span style='font-size:13px;font-family:\"Mark Offc For MC\",sans-serif;'>\u00f6<\/span><span style='font-size:13px;font-family:\"Mark Offc For MC\",sans-serif;'>nemde, KOB\u0130\u2019ler ba\u011flant\u0131da kalman\u0131n\u00a0<\/span><span style='font-size:13px;font-family:\"Mark Offc For MC\",sans-serif;'>\u00f6<\/span><span style='font-size:13px;font-family:\"Mark Offc For MC\",sans-serif;'>tesine ge\u00e7erek do\u011frudan aksiyon alabilecekleri somut i\u00e7g<\/span><span style='font-size:13px;font-family:\"Mark Offc For MC\",sans-serif;'>\u00f6<\/span><span style='font-size:13px;font-family:\"Mark Offc For MC\",sans-serif;'>r\u00fclere ihtiya\u00e7 duyuyor.<\/span><\/p><p style='margin-top:0cm;margin-right:0cm;margin-bottom:5.0pt;margin-left:0cm;line-height:normal;font-size:16px;font-family:\"Helvetica Neue\",serif;color:black;border:none;text-align:justify;'><span style='font-size:13px;font-family:\"Mark Offc For MC\",sans-serif;'>\u0130\u015fletmelerini b\u00fcy\u00fctmek ve operasyonel verimliliklerini art\u0131rmak isteyen KOB\u0130\u2019lere i\u015flerini en \u00e7ok neyin b\u00fcy\u00fc<\/span><span style='font-size:13px;font-family:\"Mark Offc For MC\",sans-serif;'>tece<\/span><span style='font-size:13px;font-family:\"Mark Offc For MC\",sans-serif;'>\u011fi soruldu\u011funda \u00fc\u00e7 ana alan\u00a0<\/span><span style='font-size:13px;font-family:\"Mark Offc For MC\",sans-serif;'>\u00f6<\/span><span style='font-size:13px;font-family:\"Mark Offc For MC\",sans-serif;'>ne \u00e7\u0131k\u0131yor. KOB\u0130\u2019lerin %56<\/span><span dir=\"RTL\" style='font-size:13px;font-family:\"Arial Unicode MS\",serif;'>\u2019<\/span><span style='font-size:13px;font-family:\"Mark Offc For MC\",sans-serif;'>s\u0131 finansal servislere, krediye ve fonlamaya daha kolay eri\u015fimin, yine %56<\/span><span dir=\"RTL\" style='font-size:13px;font-family:\"Arial Unicode MS\",serif;'>\u2019<\/span><span style='font-size:13px;font-family:\"Mark Offc For MC\",sans-serif;'>s\u0131 basit, kesintisiz ve kullan\u0131c\u0131 dostu\u00a0<\/span><span style='font-size:13px;font-family:\"Mark Offc For MC\",sans-serif;'>\u00f6<\/span><span style='font-size:13px;font-family:\"Mark Offc For MC\",sans-serif;'>deme y<\/span><span style='font-size:13px;font-family:\"Mark Offc For MC\",sans-serif;'>\u00f6<\/span><span style='font-size:13px;font-family:\"Mark Offc For MC\",sans-serif;'>ntemleri sunman\u0131n en b\u00fcy\u00fck b\u00fcy\u00fcme potansiyelini ta\u015f\u0131d\u0131\u011f\u0131n\u0131 d\u00fc\u015f\u00fcn\u00fcyor. Bu iki kritik unsuru ise %48<\/span><span dir=\"RTL\" style='font-size:13px;font-family:\"Arial Unicode MS\",serif;'>\u2019<\/span><span style='font-size:13px;font-family:\"Mark Offc For MC\",sans-serif;'>lik bir oranla daha iyi veri, analitik ve i\u00e7g<\/span><span style='font-size:13px;font-family:\"Mark Offc For MC\",sans-serif;'>\u00f6<\/span><span style='font-size:13px;font-family:\"Mark Offc For MC\",sans-serif;'>r\u00fcye eri\u015fim sa\u011flama beklentisi takip ediyor.<\/span><\/p><p style='margin-top:0cm;margin-right:0cm;margin-bottom:5.0pt;margin-left:0cm;line-height:normal;font-size:16px;font-family:\"Helvetica Neue\",serif;color:black;border:none;text-align:justify;'><span style='font-size:13px;font-family:\"Mark Offc For MC\",sans-serif;'>S\u00fcrd\u00fcr\u00fclebilir ve kapsay\u0131c\u0131 ekonomik b\u00fcy\u00fcme vizyonu do\u011frultusunda Mastercard; i\u015f ortaklar\u0131yla birlikte KOB\u0130\u2019leri do\u011fru ara\u00e7lar, altyap\u0131\u00a0<\/span><span style='font-size:13px;font-family:\"Mark Offc For MC\",sans-serif;'>ve dan<\/span><span style='font-size:13px;font-family:\"Mark Offc For MC\",sans-serif;'>\u0131\u015fmanl\u0131k hizmetleriyle donatarak, onlar\u0131n ger\u00e7ek potansiyellerini ortaya \u00e7\u0131karmalar\u0131na ve gelece\u011fin dijital ekonomisinde s<\/span><span style='font-size:13px;font-family:\"Mark Offc For MC\",sans-serif;'>\u00f6<\/span><span style='font-size:13px;font-family:\"Mark Offc For MC\",sans-serif;'>z sahibi olmalar\u0131na destek olmay\u0131 s\u00fcrd\u00fcr\u00fcyor.<\/span><\/p><p style='margin-top:0cm;margin-right:0cm;margin-bottom:5.0pt;margin-left:0cm;line-height:normal;font-size:15px;font-family:\"Helvetica\",serif;color:black;border:none;text-align:justify;'><span style='font-size:13px;font-family:\"Mark Offc For MC\",sans-serif;'>\u00a0<\/span><\/p><\/td><\/tr><\/table><\/td><\/tr><tr style=\"border: 0px none; border-collapse: collapse; border-spacing: 0px;\"><td align=\"center\" valign=\"top\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; border-collapse: collapse; mso-table-lspace: 0pt; mso-table-rspace: 0pt;\"><table border=\"0\" cellpadding=\"0\" cellspacing=\"4\" width=\"100%\" id=\"photos\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; margin-top: 0px; mso-table-lspace: 0pt; mso-table-rspace: 0pt; padding-top: 0px;\"><tr style=\"border: 0px none; border-collapse: collapse; border-spacing: 0px;\"><td align=\"center\" valign=\"top\" class=\"photo\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; border-collapse: collapse; mso-table-lspace: 0pt; mso-table-rspace: 0pt; padding-top: 20px; width: 200px; max-width: 200px; overflow: hidden;\" width=\"200\"><a href=\"https:\/\/get.faselis.com\/downloadfile.php?uid=11684554&amp;uidchk=18856&amp;ct=tr&amp;pt=1259581&amp;pts=998128&amp;e=bulten@mercek.net&amp;o=28894&amp;ot=4&amp;chk=af036\" target=\"_blank\"><img border=\"0\" src=\"https:\/\/img.faselis.com\/faselis_tr\/brands\/28943\/s1782383379_SME_Confidence_Index.jpg.jpg\" style=\"-ms-interpolation-mode: bicubic; border: 0; height: auto; line-height: 100%; max-width: 160px; outline: none; text-decoration: none;\" class=\"photoimage\"><\/a><p class=\"alttext\" style=\"width:194px;max-width: 194px;padding:0 20px;padding-bottom: 0; padding-left: 20px; padding-right: 20px; padding-top: 0;  font-family: Helvetica,Arial,sans-serif; font-size: 11px;overflow:hidden;\" align=\"left\" valign=\"top\"><\/p><\/td><td align=\"center\" valign=\"top\" class=\"photo\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; border-collapse: collapse; mso-table-lspace: 0pt; mso-table-rspace: 0pt; padding-top: 20px; width: 200px;\" width=\"200\"><\/td><td align=\"center\" valign=\"top\" class=\"photo\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; border-collapse: collapse; mso-table-lspace: 0pt; mso-table-rspace: 0pt; padding-top: 20px; width: 200px;\" width=\"200\"><\/td><\/tr><tr style=\"border: 0px none; border-collapse: collapse; border-spacing: 0px;\"><td align=\"center\" valign=\"top\" class=\"photo\" style=\"-ms-text-size-adjust: none; 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height: 22px; line-height: 22px; mso-table-lspace: 0pt; mso-table-rspace: 0pt; padding-left: 10px; padding-right: 10px; text-align: left;\">Mastercard 2026 KOBI\u0307 Gu\u0308ven Endeksi bas\u0131n bu\u0308lteni.docx<\/td><td valign=\"top\" class=\"videodownload\" height=\"22\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; border-collapse: collapse; font-family: Helvetica,Arial,sans-serif; font-size: 12px; font-weight: bold; height: 22px; line-height: 22px; mso-table-lspace: 0pt; mso-table-rspace: 0pt; text-align: right; width: 100px;\" width=\"100\"><a href=\"https:\/\/get.faselis.com\/downloadfile.php?uid=11684550&amp;uidchk=6025a&amp;ct=tr&amp;pt=1259581&amp;pts=998128&amp;e=bulten@mercek.net&amp;o=28894&amp;ot=4&amp;chk=af036\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; color: #1c2b28; text-decoration: underline;\">\u0130ndir<\/a><\/td><\/tr><\/table><\/td><\/tr><tr style=\"border: 0px none; border-collapse: collapse; border-spacing: 0px;\"><td align=\"center\" valign=\"top\" style=\"-ms-text-size-adjust: none; 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