{"id":361,"date":"2026-06-23T10:13:38","date_gmt":"2026-06-23T07:13:38","guid":{"rendered":"https:\/\/fintech.mercek.net\/news\/?p=361"},"modified":"2026-06-25T15:25:31","modified_gmt":"2026-06-25T12:25:31","slug":"hayat-finanstan-dunya-kobi-gunu-mujdesi-40-milyar-tllik-ek-finansman","status":"publish","type":"post","link":"https:\/\/fintech.mercek.net\/news\/2026\/06\/23\/hayat-finanstan-dunya-kobi-gunu-mujdesi-40-milyar-tllik-ek-finansman\/","title":{"rendered":"Hayat Finans&#8217;tan D\u00fcnya KOB\u0130 G\u00fcn\u00fc M\u00fcjdesi: 40 Milyar TL&#8217;lik Ek Finansman"},"content":{"rendered":"<h2><strong>Hayat Finans, D\u00fcnya KOB\u0130 G\u00fcn\u00fc dolay\u0131s\u0131yla 2026&#8217;da KOB\u0130&#8217;lere 40 milyar TL&#8217;lik ek finansman sa\u011flamay\u0131 hedefledi\u011fini a\u00e7\u0131klad\u0131. KOB\u0130&#8217;lerin T\u00fcrkiye ekonomisindeki stratejik rol\u00fcne dikkat \u00e7eken banka, dijital kat\u0131l\u0131m bankac\u0131l\u0131\u011f\u0131 modeliyle i\u015fletmelere finansmandan tahsilata, \u00f6demeden teminata, d\u0131\u015f ticaretten g\u00f6m\u00fcl\u00fc finans \u00e7\u00f6z\u00fcmlerine uzanan u\u00e7tan uca bir deneyim sunuyor.<\/strong><\/h2>\n<p>T\u00fcrkiye&#8217;nin ilk dijital bankas\u0131 <strong>Hayat Finans<\/strong>, D\u00fcnya KOB\u0130 G\u00fcn\u00fc kapsam\u0131nda KOB\u0130&#8217;lerin s\u00fcrd\u00fcr\u00fclebilir b\u00fcy\u00fcme yolculu\u011funda finansal \u00e7\u00f6z\u00fcm ortakl\u0131\u011f\u0131n\u0131n \u00f6nemine dikkat \u00e7ekti. Kat\u0131l\u0131m bankac\u0131l\u0131\u011f\u0131 prensiplerini dijital bankac\u0131l\u0131\u011f\u0131n h\u0131z\u0131 ve eri\u015filebilirli\u011fiyle birle\u015ftiren Hayat Finans; KOB\u0130&#8217;lerden mikro i\u015fletmelere, ihracat\u00e7\u0131 firmalardan e-ticaret sat\u0131c\u0131lar\u0131na kadar farkl\u0131 \u00f6l\u00e7ek ve profildeki i\u015fletmelerin ihtiya\u00e7lar\u0131na entegre \u00e7\u00f6z\u00fcmler sunuyor.<\/p>\n<p>Bu kapsamda Hayat Finans, t\u00fczel m\u00fc\u015fterilerinin g\u00fc\u00e7l\u00fc ilgisiyle 2026 y\u0131l\u0131n\u0131n ilk d\u00f6rt ay\u0131nda i\u015fletmelere yakla\u015f\u0131k 13,2 milyar TL finansman sa\u011flad\u0131. Ayn\u0131 d\u00f6nemde nakdi finansman hacmini bir \u00f6nceki y\u0131l\u0131n ayn\u0131 d\u00f6nemine g\u00f6re %300 art\u0131ran banka, gayri nakdi kredilerde de %65 b\u00fcy\u00fcme kaydetti. Banka, y\u0131l sonuna kadar t\u00fczel m\u00fc\u015fterilerine 40 milyar TL seviyesinde ilave finansman sa\u011flamay\u0131 hedefliyor.<\/p>\n<h3><strong>Finansman D\u0131\u015f\u0131 \u00c7\u00f6z\u00fcmlerle B\u00fct\u00fcnc\u00fcl Bankac\u0131l\u0131k<\/strong><\/h3>\n<p>Hayat Finans, t\u00fczel bankac\u0131l\u0131kta finansman d\u0131\u015f\u0131 \u00e7\u00f6z\u00fcmlerle de i\u015fletmelerin g\u00fcnl\u00fck ticari d\u00f6ng\u00fcs\u00fcne temas eden bir bankac\u0131l\u0131k modeli geli\u015ftiriyor. Dijital teminat mektubu, evraks\u0131z finansman tahsisi, Do\u011frudan Bor\u00e7land\u0131rma Sistemi, Business Kart, d\u0131\u015f ticaret i\u015flemleri, a\u00e7\u0131k bankac\u0131l\u0131k tabanl\u0131 tahsilat \u00e7\u00f6z\u00fcmleri ve g\u00f6m\u00fcl\u00fc finans uygulamalar\u0131yla i\u015fletmelerin finansal s\u00fcre\u00e7lerini h\u0131zland\u0131r\u0131yor, operasyonel y\u00fcklerini azalt\u0131yor ve b\u00f6ylece ticaret ak\u0131\u015flar\u0131n\u0131 daha \u00f6ng\u00f6r\u00fclebilir ve y\u00f6netilebilir hale getiriyor.<\/p>\n<h3><strong>\u201cKOB\u0130&#8217;ye Hayat Olmak, \u0130\u015fletmelerin T\u00fcm Ticari D\u00f6ng\u00fcs\u00fcn\u00fc G\u00fc\u00e7lendirmek Demek\u201d<\/strong><\/h3>\n<p>Hayat Finans T\u00fczel Bankac\u0131l\u0131k Genel M\u00fcd\u00fcr Yard\u0131mc\u0131s\u0131 <strong>Alper Dayi<\/strong>, D\u00fcnya KOB\u0130 G\u00fcn\u00fc kapsam\u0131nda yapt\u0131\u011f\u0131 de\u011ferlendirmede \u015funlar\u0131 s\u00f6yledi: \u201cT\u00fcrkiye&#8217;nin \u00fcretim, ticaret ve giri\u015fimcilik g\u00fcc\u00fcn\u00fcn merkezinde KOB\u0130&#8217;ler yer al\u0131yor. \u0130\u015fletmelerimiz yaln\u0131zca ekosistemin say\u0131sal \u00e7o\u011funlu\u011funu de\u011fil; istihdam\u0131n, ihracat\u0131n, yerel kalk\u0131nman\u0131n ve toplumsal refah\u0131n da en \u00f6nemli akt\u00f6rleri aras\u0131nda yer al\u0131yor. Bu nedenle KOB\u0130&#8217;leri desteklemek, T\u00fcrkiye ekonomisinin b\u00fcy\u00fcme kapasitesini desteklemek anlam\u0131na geliyor. Hayat Finans olarak bu bilin\u00e7le geli\u015ftirdi\u011fimiz \u2018KOB\u0130&#8217;ye Hayat\u2019 stratejisiyle ilerliyoruz. \u0130\u015fletmelerin nakit ak\u0131\u015f\u0131n\u0131, tahsilat s\u00fcre\u00e7lerini, \u00f6deme altyap\u0131lar\u0131n\u0131, teminat ihtiya\u00e7lar\u0131n\u0131, d\u0131\u015f ticaret i\u015flemlerini ve dijitalle\u015fme yolculuklar\u0131n\u0131 b\u00fct\u00fcnc\u00fcl \u015fekilde destekleyen bir finansal \u00e7\u00f6z\u00fcm ortakl\u0131\u011f\u0131 sunuyoruz. Dijital kat\u0131l\u0131m bankac\u0131l\u0131\u011f\u0131 yakla\u015f\u0131m\u0131m\u0131zla i\u015fletmelere h\u0131zl\u0131, \u015feffaf, eri\u015filebilir ve s\u00fcrd\u00fcr\u00fclebilir \u00e7\u00f6z\u00fcmler sunuyoruz. Geli\u015fmi\u015f dijital altyap\u0131m\u0131z ve veri odakl\u0131 de\u011ferlendirme modellerimiz sayesinde KOB\u0130&#8217;lerin ihtiya\u00e7lar\u0131na daha h\u0131zl\u0131 yan\u0131t verebiliyor; \u00f6zellikle k\u00fc\u00e7\u00fck ve mikro i\u015fletmelerin finansal sisteme daha kolay dahil olmas\u0131na katk\u0131 sa\u011fl\u0131yoruz. \u00d6n\u00fcm\u00fczdeki d\u00f6nemde de dijital bankac\u0131l\u0131\u011f\u0131n g\u00fcc\u00fc, kat\u0131l\u0131m finans\u0131n \u00fcretimi \u00f6nceliklendiren yakla\u015f\u0131m\u0131 ve ekosistem bankac\u0131l\u0131\u011f\u0131 vizyonumuzla KOB\u0130&#8217;lerin yan\u0131nda olmay\u0131 s\u00fcrd\u00fcrece\u011fiz.\u201d<\/p>\n<h3><strong>Dijital, H\u0131zl\u0131 ve Entegre Bankac\u0131l\u0131k Deneyimi<\/strong><\/h3>\n<p>Hayat Holding&#8217;in 89 y\u0131ll\u0131k \u00fcretim, giri\u015fimcilik ve ticaret tecr\u00fcbesinden g\u00fc\u00e7 alan Hayat Finans, reel sekt\u00f6r\u00fcn ihtiya\u00e7lar\u0131n\u0131 yak\u0131ndan tan\u0131yan bir finansal \u00e7\u00f6z\u00fcm orta\u011f\u0131 olarak konumlan\u0131yor. Banka, dijital t\u00fczel bankac\u0131l\u0131k yakla\u015f\u0131m\u0131yla i\u015fletmelerin finansman s\u00fcre\u00e7lerini daha yal\u0131n, daha h\u0131zl\u0131 ve daha d\u00fc\u015f\u00fck operasyonel maliyetlerle y\u00f6netmesine destek oluyor.<\/p>\n<p>Hayat Finans&#8217;\u0131n dijital altyap\u0131s\u0131, i\u015fletmelerin finansal ihtiya\u00e7lar\u0131n\u0131 yaln\u0131zca banka kanallar\u0131 \u00fczerinden de\u011fil, faaliyet g\u00f6sterdikleri dijital ekosistemlerin i\u00e7inde de kar\u015f\u0131lamay\u0131 hedefliyor. G\u00f6m\u00fcl\u00fc finans ve ekosistem bankac\u0131l\u0131\u011f\u0131 yakla\u015f\u0131m\u0131 sayesinde i\u015fletmeler; finansman, tahsilat, \u00f6deme ve teminat \u00e7\u00f6z\u00fcmlerine i\u015f s\u00fcre\u00e7lerine entegre \u015fekilde eri\u015febiliyor.<\/p>\n<p>Banka, veri odakl\u0131 de\u011ferlendirme modelleri ve geli\u015fmi\u015f dijital altyap\u0131s\u0131yla finansmana eri\u015fimde zorlanan i\u015fletmelerin sisteme dahil edilmesini de \u00f6ncelikleri aras\u0131nda g\u00f6r\u00fcyor. Bu yakla\u015f\u0131m ekosistemde kapsay\u0131c\u0131l\u0131\u011f\u0131 art\u0131r\u0131rken, ticari faaliyetlerin daha h\u0131zl\u0131, \u015feffaf ve s\u00fcrd\u00fcr\u00fclebilir bi\u00e7imde y\u00fcr\u00fct\u00fclmesine de katk\u0131 sa\u011fl\u0131yor.<\/p>\n<p>Hayat Finans, KOB\u0130&#8217;lerin bug\u00fcnk\u00fc finansman ihtiya\u00e7lar\u0131n\u0131 kar\u015f\u0131larken, yar\u0131n\u0131n rekabet ortam\u0131na haz\u0131rlanmalar\u0131n\u0131 da destekleyen dan\u0131\u015fman banka kimli\u011fiyle hareket ediyor.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hayat Finans, D\u00fcnya KOB\u0130 G\u00fcn\u00fc&#8217;nde KOB\u0130&#8217;lere 40 milyar TL ek finansman sa\u011flamay\u0131 hedefledi\u011fini duyurdu.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_ecomap_primary_org_id":238,"_ecomap_primary_org_name":"Hayat Finans","_ecomap_mentioned_org_ids":"[]","_ecomap_related_org_ids":"","_ecomap_match_confidence":0.95,"_ecomap_email_message_id":"19ef34ab1d39f2c6","_ecomap_email_from":"pressrelease@faselis.com","_ecomap_editor_notes":"Kaynak b\u00fcltendeki email HTML yap\u0131s\u0131 temizlendi, footer ve abonelik ba\u011flant\u0131lar\u0131 kald\u0131r\u0131ld\u0131. Sondaki 'Hayat Finans kimdir?' \u015firket profili b\u00f6l\u00fcm\u00fc \u00e7\u0131kar\u0131ld\u0131. Ba\u015fl\u0131k ve alt ba\u015fl\u0131k d\u00fczenlendi, spot h2 olarak yap\u0131land\u0131r\u0131ld\u0131, alt ba\u015fl\u0131klar h3 olarak eklendi. Hafif d\u00fczeltmeler yap\u0131ld\u0131.","_ecomap_original_body":"<center><table align=\"center\" border=\"0\" cellpadding=\"0\" cellspacing=\"0\" width=\"100%\" height=\"100%\" id=\"bodycontent\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; background-color: #f6f7f8; color: #1c2b28; font-size: 12px; margin: 0; margin-top: 0px; mso-table-lspace: 0pt; mso-table-rspace: 0pt; padding: 0; padding-top: 0px;\"><tr style=\"border: 0px none; border-collapse: collapse; border-spacing: 0px;\"><td align=\"center\" valign=\"top\" id=\"bodyinside\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; background-color: #f6f7f8; border-collapse: collapse; color: #1c2b28; font-size: 12px; margin: 0; mso-table-lspace: 0pt; mso-table-rspace: 0pt; padding: 20px;\"><table border=\"0\" cellpadding=\"0\" cellspacing=\"0\" id=\"template\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; background-color: #ffffff; margin-top: 0px; mso-table-lspace: 0pt; mso-table-rspace: 0pt; padding-top: 0px; width: 600px;\" width=\"600\"><tr style=\"border: 0px none; border-collapse: collapse; border-spacing: 0px;\"><td align=\"center\" valign=\"top\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; border-collapse: collapse; mso-table-lspace: 0pt; mso-table-rspace: 0pt;\"><table border=\"0\" cellpadding=\"0\" cellspacing=\"0\" width=\"100%\" id=\"preheader\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; background-color: #f6f7f8; margin-top: 0px; mso-table-lspace: 0pt; mso-table-rspace: 0pt; padding-top: 0px;\"><tr style=\"border: 0px none; border-collapse: collapse; border-spacing: 0px;\"><td valign=\"top\" class=\"preheadercontent\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; border-collapse: collapse; color: #808080; font-family: Helvetica,Arial,sans-serif; font-size: 11px; line-height: 125%; mso-table-lspace: 0pt; mso-table-rspace: 0pt; padding-bottom: 10px; padding-left: 20px; padding-right: 20px; padding-top: 10px; text-align: center;\"><\/td><\/tr><\/table><\/td><\/tr><tr style=\"border: 0px none; border-collapse: collapse; border-spacing: 0px;\"><td align=\"center\" valign=\"top\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; border-collapse: collapse; mso-table-lspace: 0pt; mso-table-rspace: 0pt; padding-top:20px\"><table border=\"0\" cellpadding=\"0\" cellspacing=\"0\" width=\"100%\" class=\"mailbody\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; font-family: Helvetica,Arial,sans-serif; font-size: 14px; line-height: 1.5; margin-top: 0px; mso-table-lspace: 0pt; mso-table-rspace: 0pt; padding-bottom: 20px; padding-left: 20px; padding-right: 20px; padding-top: 20px;\"><tr style=\"border: 0px none; border-collapse: collapse; border-spacing: 0px;\"><td valign=\"top\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; border-collapse: collapse; mso-table-lspace: 0pt; mso-table-rspace: 0pt;\"><p style='margin-top:0cm;margin-right:0cm;margin-bottom:0cm;margin-left:0cm;line-height:normal;font-size:15px;font-family:\"Calibri\",sans-serif;text-align:center;'><br><\/p><p style='margin-top:0cm;margin-right:0cm;margin-bottom:0cm;margin-left:0cm;line-height:normal;font-size:15px;font-family:\"Calibri\",sans-serif;text-align:center;'><strong fr-original-style=\"\" style=\"font-weight: 700;\"><u>BASIN B\u00dcLTEN\u0130 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 23 Haziran 2026<\/u><\/strong><\/p><p style='margin-top:0cm;margin-right:0cm;margin-bottom:0cm;margin-left:0cm;line-height:normal;font-size:15px;font-family:\"Calibri\",sans-serif;'><strong fr-original-style=\"\" style=\"font-weight: 700;\"><span style=\"font-size:29px;\">\u00a0<\/span><\/strong><\/p><p style='margin-top:0cm;margin-right:0cm;margin-bottom:0cm;margin-left:0cm;line-height:normal;font-size:15px;font-family:\"Calibri\",sans-serif;text-align:center;'><strong fr-original-style=\"\" style=\"font-weight: 700;\"><span style=\"font-size:29px;\">Hayat Finans'tan \u2018D\u00fcnya KOB\u0130 G\u00fcn\u00fc\u2019 m\u00fcjdesi:\u00a0<\/span><\/strong><\/p><p style='margin-top:0cm;margin-right:0cm;margin-bottom:0cm;margin-left:0cm;line-height:normal;font-size:15px;font-family:\"Calibri\",sans-serif;text-align:center;'><strong fr-original-style=\"\" style=\"font-weight: 700;\"><span style=\"font-size:29px;\">40 Milyar TL\u2019lik ek finansman<\/span><\/strong><\/p><p style='margin-top:0cm;margin-right:0cm;margin-bottom:0cm;margin-left:0cm;line-height:normal;font-size:15px;font-family:\"Calibri\",sans-serif;text-align:justify;'><strong fr-original-style=\"\" style=\"font-weight: 700;\"><span style=\"font-size:16px;color:black;\">\u00a0<\/span><\/strong><\/p><p style='margin-top:0cm;margin-right:0cm;margin-bottom:0cm;margin-left:0cm;line-height:normal;font-size:15px;font-family:\"Calibri\",sans-serif;text-align:justify;'><strong fr-original-style=\"\" style=\"font-weight: 700;\"><span style=\"font-size:16px;\">Hayat Finans, D\u00fcnya KOB\u0130 G\u00fcn\u00fc dolay\u0131s\u0131yla 2026\u2019de KOB\u0130\u2019lere 40 milyar TL\u2019lik ek finansman sa\u011flamay\u0131 hedefledi\u011fini a\u00e7\u0131klad\u0131. KOB\u0130\u2019lerin T\u00fcrkiye ekonomisindeki stratejik rol\u00fcne dikkat \u00e7eken Banka, dijital kat\u0131l\u0131m bankac\u0131l\u0131\u011f\u0131 modeliyle i\u015fletmelere finansmandan tahsilata, \u00f6demeden teminata, d\u0131\u015f ticaretten g\u00f6m\u00fcl\u00fc finans \u00e7\u00f6z\u00fcmlerine uzanan u\u00e7tan uca bir deneyim sunuyor. Hayat Finans KOB\u0130\u2019lerin finansmana eri\u015fimini desteklerken, i\u015f yap\u0131\u015f bi\u00e7imlerine b\u00fct\u00fcnc\u00fcl \u00e7\u00f6z\u00fcmler sunmay\u0131 da hedefliyor.<\/span><\/strong><\/p><p style='margin-top:0cm;margin-right:0cm;margin-bottom:0cm;margin-left:0cm;line-height:normal;font-size:15px;font-family:\"Calibri\",sans-serif;text-align:justify;'><span style=\"font-size:16px;\">\u00a0<\/span><\/p><p style='margin-top:0cm;margin-right:0cm;margin-bottom:0cm;margin-left:0cm;line-height:normal;font-size:15px;font-family:\"Calibri\",sans-serif;text-align:justify;'><span style=\"font-size:16px;\">T\u00fcrkiye\u2019nin ilk dijital bankas\u0131 Hayat Finans, D\u00fcnya KOB\u0130 G\u00fcn\u00fc kapsam\u0131nda KOB\u0130\u2019lerin s\u00fcrd\u00fcr\u00fclebilir b\u00fcy\u00fcme yolculu\u011funda finansal \u00e7\u00f6z\u00fcm ortakl\u0131\u011f\u0131n\u0131n \u00f6nemine dikkat \u00e7ekti. Kat\u0131l\u0131m bankac\u0131l\u0131\u011f\u0131 prensiplerini dijital bankac\u0131l\u0131\u011f\u0131n h\u0131z\u0131 ve eri\u015filebilirli\u011fiyle birle\u015ftiren Hayat Finans; KOB\u0130\u2019lerden mikro i\u015fletmelere, ihracat\u00e7\u0131 firmalardan e-ticaret sat\u0131c\u0131lar\u0131na kadar farkl\u0131 \u00f6l\u00e7ek ve profildeki i\u015fletmelerin ihtiya\u00e7lar\u0131na entegre \u00e7\u00f6z\u00fcmler sunuyor.<\/span><\/p><p style='margin-top:0cm;margin-right:0cm;margin-bottom:0cm;margin-left:0cm;line-height:normal;font-size:15px;font-family:\"Calibri\",sans-serif;text-align:justify;'><span style=\"font-size:16px;\">\u00a0<\/span><\/p><p style='margin-top:0cm;margin-right:0cm;margin-bottom:0cm;margin-left:0cm;line-height:normal;font-size:15px;font-family:\"Calibri\",sans-serif;text-align:justify;'><span style=\"font-size:16px;\">Bu kapsamda Hayat Finans, t\u00fczel m\u00fc\u015fterilerinin g\u00fc\u00e7l\u00fc ilgisiyle 2026 y\u0131l\u0131n\u0131n ilk d\u00f6rt ay\u0131nda i\u015fletmelere yakla\u015f\u0131k 13,2 milyar TL finansman sa\u011flad\u0131. Ayn\u0131 d\u00f6nemde nakdi finansman hacmini bir \u00f6nceki y\u0131l\u0131n ayn\u0131 d\u00f6nemine g\u00f6re %300 art\u0131ran Banka, gayri nakdi kredilerde de %65 b\u00fcy\u00fcme kaydetti. Banka, y\u0131l sonuna kadar t\u00fczel m\u00fc\u015fterilerine 40 milyar TL seviyesinde ilave finansman sa\u011flamay\u0131 hedefliyor.\u00a0<\/span><\/p><p style='margin-top:0cm;margin-right:0cm;margin-bottom:0cm;margin-left:0cm;line-height:normal;font-size:15px;font-family:\"Calibri\",sans-serif;text-align:justify;'><span style=\"font-size:16px;\">\u00a0<\/span><\/p><p style='margin-top:0cm;margin-right:0cm;margin-bottom:0cm;margin-left:0cm;line-height:normal;font-size:15px;font-family:\"Calibri\",sans-serif;text-align:justify;'><span style=\"font-size:16px;\">Hayat Finans, t\u00fczel bankac\u0131l\u0131kta finansman d\u0131\u015f\u0131 \u00e7\u00f6z\u00fcmlerle de i\u015fletmelerin g\u00fcnl\u00fck ticari d\u00f6ng\u00fcs\u00fcne temas eden bir bankac\u0131l\u0131k modeli geli\u015ftiriyor. Dijital teminat mektubu, evraks\u0131z finansman tahsisi, Do\u011frudan Bor\u00e7land\u0131rma Sistemi, Business Kart, d\u0131\u015f ticaret i\u015flemleri, a\u00e7\u0131k bankac\u0131l\u0131k tabanl\u0131 tahsilat \u00e7\u00f6z\u00fcmleri ve g\u00f6m\u00fcl\u00fc finans uygulamalar\u0131yla i\u015fletmelerin finansal s\u00fcre\u00e7lerini h\u0131zland\u0131r\u0131yor, operasyonel y\u00fcklerini azalt\u0131yor ve b\u00f6ylece ticaret ak\u0131\u015flar\u0131n\u0131 daha \u00f6ng\u00f6r\u00fclebilir ve y\u00f6netilebilir hale getiriyor.<\/span><\/p><p style='margin-top:0cm;margin-right:0cm;margin-bottom:0cm;margin-left:0cm;line-height:normal;font-size:15px;font-family:\"Calibri\",sans-serif;text-align:justify;'><span style=\"font-size:16px;\">\u00a0<\/span><\/p><p style='margin-top:0cm;margin-right:0cm;margin-bottom:0cm;margin-left:0cm;line-height:normal;font-size:15px;font-family:\"Calibri\",sans-serif;text-align:justify;'><strong fr-original-style=\"\" style=\"font-weight: 700;\"><span style=\"font-size:16px;\">\u201cKOB\u0130\u2019ye Hayat olmak, i\u015fletmelerin t\u00fcm ticari d\u00f6ng\u00fcs\u00fcn\u00fc g\u00fc\u00e7lendirmek demek\u201d<\/span><\/strong><\/p><p style='margin-top:0cm;margin-right:0cm;margin-bottom:0cm;margin-left:0cm;line-height:normal;font-size:15px;font-family:\"Calibri\",sans-serif;text-align:justify;'><span style=\"font-size:16px;\">\u00a0<\/span><\/p><p style='margin-top:0cm;margin-right:0cm;margin-bottom:0cm;margin-left:0cm;line-height:normal;font-size:15px;font-family:\"Calibri\",sans-serif;text-align:justify;'><span style=\"font-size:16px;\">Hayat Finans T\u00fczel Bankac\u0131l\u0131k Genel M\u00fcd\u00fcr Yard\u0131mc\u0131s\u0131 <strong fr-original-style=\"\" style=\"font-weight: 700;\">Alper Dayi<\/strong>, D\u00fcnya KOB\u0130 G\u00fcn\u00fc kapsam\u0131nda yapt\u0131\u011f\u0131 de\u011ferlendirmede \u015funlar\u0131 s\u00f6yledi: \u201cT\u00fcrkiye\u2019nin \u00fcretim, ticaret ve giri\u015fimcilik g\u00fcc\u00fcn\u00fcn merkezinde KOB\u0130\u2019ler yer al\u0131yor. \u0130\u015fletmelerimiz yaln\u0131zca ekosistemin say\u0131sal \u00e7o\u011funlu\u011funu de\u011fil; istihdam\u0131n, ihracat\u0131n, yerel kalk\u0131nman\u0131n ve toplumsal refah\u0131n da en \u00f6nemli akt\u00f6rleri aras\u0131nda yer al\u0131yor. Bu nedenle KOB\u0130\u2019leri desteklemek, T\u00fcrkiye ekonomisinin b\u00fcy\u00fcme kapasitesini desteklemek anlam\u0131na geliyor. Hayat Finans olarak bu bilin\u00e7le geli\u015ftirdi\u011fimiz \u2018KOB\u0130\u2019ye Hayat\u2019 stratejisiyle ilerliyoruz. \u0130\u015fletmelerin nakit ak\u0131\u015f\u0131n\u0131, tahsilat s\u00fcre\u00e7lerini, \u00f6deme altyap\u0131lar\u0131n\u0131, teminat ihtiya\u00e7lar\u0131n\u0131, d\u0131\u015f ticaret i\u015flemlerini ve dijitalle\u015fme yolculuklar\u0131n\u0131 b\u00fct\u00fcnc\u00fcl \u015fekilde destekleyen bir finansal \u00e7\u00f6z\u00fcm ortakl\u0131\u011f\u0131 sunuyoruz. Dijital kat\u0131l\u0131m bankac\u0131l\u0131\u011f\u0131 yakla\u015f\u0131m\u0131m\u0131zla i\u015fletmelere h\u0131zl\u0131, \u015feffaf, eri\u015filebilir ve s\u00fcrd\u00fcr\u00fclebilir \u00e7\u00f6z\u00fcmler sunuyoruz. Geli\u015fmi\u015f dijital altyap\u0131m\u0131z ve veri odakl\u0131 de\u011ferlendirme modellerimiz sayesinde KOB\u0130\u2019lerin ihtiya\u00e7lar\u0131na daha h\u0131zl\u0131 yan\u0131t verebiliyor; \u00f6zellikle k\u00fc\u00e7\u00fck ve mikro i\u015fletmelerin finansal sisteme daha kolay dahil olmas\u0131na katk\u0131 sa\u011fl\u0131yoruz. \u00d6n\u00fcm\u00fczdeki d\u00f6nemde de dijital bankac\u0131l\u0131\u011f\u0131n g\u00fcc\u00fc, kat\u0131l\u0131m finans\u0131n \u00fcretimi \u00f6nceliklendiren yakla\u015f\u0131m\u0131 ve ekosistem bankac\u0131l\u0131\u011f\u0131 vizyonumuzla KOB\u0130\u2019lerin yan\u0131nda olmay\u0131 s\u00fcrd\u00fcrece\u011fiz.\u201d<\/span><\/p><p style='margin-top:0cm;margin-right:0cm;margin-bottom:0cm;margin-left:0cm;line-height:normal;font-size:15px;font-family:\"Calibri\",sans-serif;text-align:justify;'><span style=\"font-size:16px;\">\u00a0<\/span><\/p><p style='margin-top:0cm;margin-right:0cm;margin-bottom:0cm;margin-left:0cm;line-height:normal;font-size:15px;font-family:\"Calibri\",sans-serif;text-align:justify;'><strong fr-original-style=\"\" style=\"font-weight: 700;\"><span style=\"font-size:16px;\">KOB\u0130\u2019ler i\u00e7in dijital, h\u0131zl\u0131 ve entegre bankac\u0131l\u0131k deneyimi<\/span><\/strong><\/p><p style='margin-top:0cm;margin-right:0cm;margin-bottom:0cm;margin-left:0cm;line-height:normal;font-size:15px;font-family:\"Calibri\",sans-serif;text-align:justify;'><span style=\"font-size:16px;\">\u00a0<\/span><\/p><p style='margin-top:0cm;margin-right:0cm;margin-bottom:0cm;margin-left:0cm;line-height:normal;font-size:15px;font-family:\"Calibri\",sans-serif;text-align:justify;'><span style=\"font-size:16px;\">Hayat Holding\u2019in 89 y\u0131ll\u0131k \u00fcretim, giri\u015fimcilik ve ticaret tecr\u00fcbesinden g\u00fc\u00e7 alan Hayat Finans, reel sekt\u00f6r\u00fcn ihtiya\u00e7lar\u0131n\u0131 yak\u0131ndan tan\u0131yan bir finansal \u00e7\u00f6z\u00fcm orta\u011f\u0131 olarak konumlan\u0131yor. Banka, dijital t\u00fczel bankac\u0131l\u0131k yakla\u015f\u0131m\u0131yla i\u015fletmelerin finansman s\u00fcre\u00e7lerini daha yal\u0131n, daha h\u0131zl\u0131 ve daha d\u00fc\u015f\u00fck operasyonel maliyetlerle y\u00f6netmesine destek oluyor.<\/span><\/p><p style='margin-top:0cm;margin-right:0cm;margin-bottom:0cm;margin-left:0cm;line-height:normal;font-size:15px;font-family:\"Calibri\",sans-serif;text-align:justify;'><span style=\"font-size:16px;\">\u00a0<\/span><\/p><p style='margin-top:0cm;margin-right:0cm;margin-bottom:0cm;margin-left:0cm;line-height:normal;font-size:15px;font-family:\"Calibri\",sans-serif;text-align:justify;'><span style=\"font-size:16px;\">Hayat Finans\u2019\u0131n dijital altyap\u0131s\u0131, i\u015fletmelerin finansal ihtiya\u00e7lar\u0131n\u0131 yaln\u0131zca banka kanallar\u0131 \u00fczerinden de\u011fil, faaliyet g\u00f6sterdikleri dijital ekosistemlerin i\u00e7inde de kar\u015f\u0131lamay\u0131 hedefliyor. G\u00f6m\u00fcl\u00fc finans ve ekosistem bankac\u0131l\u0131\u011f\u0131 yakla\u015f\u0131m\u0131 sayesinde i\u015fletmeler; finansman, tahsilat, \u00f6deme ve teminat \u00e7\u00f6z\u00fcmlerine i\u015f s\u00fcre\u00e7lerine entegre \u015fekilde eri\u015febiliyor.<\/span><\/p><p style='margin-top:0cm;margin-right:0cm;margin-bottom:0cm;margin-left:0cm;line-height:normal;font-size:15px;font-family:\"Calibri\",sans-serif;text-align:justify;'><span style=\"font-size:16px;\">\u00a0<\/span><\/p><p style='margin-top:0cm;margin-right:0cm;margin-bottom:0cm;margin-left:0cm;line-height:normal;font-size:15px;font-family:\"Calibri\",sans-serif;text-align:justify;'><span style=\"font-size:16px;\">Banka, veri odakl\u0131 de\u011ferlendirme modelleri ve geli\u015fmi\u015f dijital altyap\u0131s\u0131yla finansmana eri\u015fimde zorlanan i\u015fletmelerin sisteme dahil edilmesini de \u00f6ncelikleri aras\u0131nda g\u00f6r\u00fcyor. Bu yakla\u015f\u0131m ekosistemde kapsay\u0131c\u0131l\u0131\u011f\u0131 art\u0131r\u0131rken, ticari faaliyetlerin daha h\u0131zl\u0131, \u015feffaf ve s\u00fcrd\u00fcr\u00fclebilir bi\u00e7imde y\u00fcr\u00fct\u00fclmesine de katk\u0131 sa\u011fl\u0131yor.<\/span><\/p><p style='margin-top:0cm;margin-right:0cm;margin-bottom:0cm;margin-left:0cm;line-height:normal;font-size:15px;font-family:\"Calibri\",sans-serif;text-align:justify;'><span style=\"font-size:16px;\">\u00a0<\/span><\/p><p style='margin-top:0cm;margin-right:0cm;margin-bottom:0cm;margin-left:0cm;line-height:normal;font-size:15px;font-family:\"Calibri\",sans-serif;text-align:justify;'><span style=\"font-size:16px;\">Hayat Finans, KOB\u0130\u2019lerin bug\u00fcnk\u00fc finansman ihtiya\u00e7lar\u0131n\u0131 kar\u015f\u0131larken, yar\u0131n\u0131n rekabet ortam\u0131na haz\u0131rlanmalar\u0131n\u0131 da destekleyen dan\u0131\u015fman banka kimli\u011fiyle hareket ediyor.<\/span><\/p><p style='margin-top:0cm;margin-right:0cm;margin-bottom:0cm;margin-left:0cm;line-height:normal;font-size:15px;font-family:\"Calibri\",sans-serif;text-align:justify;'><strong fr-original-style=\"\" style=\"font-weight: 700;\"><span style=\"font-size:16px;\">\u00a0<\/span><\/strong><\/p><p style='margin-top:0cm;margin-right:0cm;margin-bottom:0cm;margin-left:0cm;line-height:normal;font-size:15px;font-family:\"Calibri\",sans-serif;text-align:justify;'><strong fr-original-style=\"\" style=\"font-weight: 700;\"><span style=\"font-size:16px;\">\u00a0<\/span><\/strong><\/p><p style='margin-top:0cm;margin-right:0cm;margin-bottom:0cm;margin-left:0cm;line-height:normal;font-size:15px;font-family:\"Calibri\",sans-serif;text-align:justify;background:white;'><strong fr-original-style=\"\" style=\"font-weight: 700;\"><span style=\"font-size:12px;color:black;\">Hayat Finans kimdir?<\/span><\/strong><\/p><p style='margin-top:0cm;margin-right:0cm;margin-bottom:0cm;margin-left:0cm;line-height:normal;font-size:15px;font-family:\"Calibri\",sans-serif;text-align:justify;background:white;'><span style=\"font-size:12px;color:black;\">Hayat Holding\u2019in bankac\u0131l\u0131k yat\u0131r\u0131m\u0131 olan Hayat Finans\u2019\u0131n 21 Eyl\u00fcl 2023 tarihinde faaliyete ge\u00e7mesiyle birlikte T\u00fcrkiye\u2019de dijital bankalar d\u00f6nemi resmen ba\u015flam\u0131\u015f oldu. T\u00fcrkiye\u2019nin lisansl\u0131 ilk dijital bankas\u0131 olan Hayat Finans; \u015fubesiz olman\u0131n getirdi\u011fi maliyet avantaj\u0131n\u0131 kullan\u0131c\u0131lar\u0131na y\u00fcksek k\u00e2r pay\u0131, masrafs\u0131z bankac\u0131l\u0131k i\u015flemleri ve d\u00fc\u015f\u00fck maliyetli finansman olarak yans\u0131t\u0131yor. Ayn\u0131 zamanda bir kat\u0131l\u0131m bankas\u0131 olan Hayat Finans\u2019\u0131n arkas\u0131nda T\u00fcrkiye\u2019nin en k\u00f6kl\u00fc global \u015firketler grubu Hayat Holding var. 89 y\u0131ll\u0131k tecr\u00fcbesiyle Hayat Holding; Molped, Molfix, Papia, Bingo, Evony gibi h\u0131zl\u0131 t\u00fcketim markalar\u0131n\u0131n yan\u0131 s\u0131ra farkl\u0131 sekt\u00f6rlerde y\u00fczden fazla \u00fclkede milyarlarca ki\u015fiye kaliteli T\u00fcrk markalar\u0131n\u0131 sunuyor.\u00a0<\/span><\/p><p style='margin-top:0cm;margin-right:0cm;margin-bottom:0cm;margin-left:0cm;line-height:normal;font-size:15px;font-family:\"Calibri\",sans-serif;text-align:justify;background:white;'>\u00a0<\/p><p style='margin-top:0cm;margin-right:0cm;margin-bottom:0cm;margin-left:0cm;line-height:normal;font-size:15px;font-family:\"Calibri\",sans-serif;text-align:justify;background:white;'><strong fr-original-style=\"\" style=\"font-weight: 700;\"><u><span style=\"font-size:13px;color:black;\">Ayr\u0131nt\u0131l\u0131 Bilgi \u0130\u00e7in;<\/span><\/u><\/strong><\/p><p style='margin-top:0cm;margin-right:0cm;margin-bottom:0cm;margin-left:0cm;line-height:normal;font-size:15px;font-family:\"Calibri\",sans-serif;text-align:justify;background:white;'><span style=\"font-size:13px;color:black;\">Bige Kurtcebe\u00a0<\/span><\/p><p style='margin-top:0cm;margin-right:0cm;margin-bottom:0cm;margin-left:0cm;line-height:normal;font-size:15px;font-family:\"Calibri\",sans-serif;text-align:justify;background:white;'><span style=\"font-size:13px;color:black;\">0533 545 15 49<\/span><\/p><p style='margin-top:0cm;margin-right:0cm;margin-bottom:0cm;margin-left:0cm;line-height:normal;font-size:15px;font-family:\"Calibri\",sans-serif;text-align:justify;'><span style=\"font-size:13px;\">\u00a0<\/span><\/p><\/td><\/tr><\/table><\/td><\/tr><tr style=\"border: 0px none; border-collapse: collapse; border-spacing: 0px;\"><td align=\"center\" valign=\"top\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; border-collapse: collapse; mso-table-lspace: 0pt; mso-table-rspace: 0pt;\"><table border=\"0\" cellpadding=\"0\" cellspacing=\"0\" width=\"100%\" id=\"videos\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; margin-top: 0px; mso-table-lspace: 0pt; mso-table-rspace: 0pt; padding-bottom: 20px; padding-left: 20px; padding-right: 20px; padding-top: 0px;\"><tr style=\"border: 0px none; border-collapse: collapse; border-spacing: 0px;\"><td align=\"left\" valign=\"top\" colspan=\"3\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; border-collapse: collapse; mso-table-lspace: 0pt; mso-table-rspace: 0pt;\"><h2 class=\"headers\" style=\"border-bottom: 2px solid #CCCCCC; color: black; font-family: Helvetica,Arial,sans-serif; font-size: 18px; font-weight: bold; height: 32px; line-height: 32px; padding-bottom: 0; padding-left: 0; padding-right: 0; padding-top: 20px;\">Ek Dosyalar<\/h2><\/td><\/tr><tr style=\"border: 0px none; border-collapse: collapse; border-spacing: 0px;\"><td valign=\"top\" class=\"attachmentimage\" height=\"22\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; border-collapse: collapse; height: 22px; line-height: 22px; mso-table-lspace: 0pt; mso-table-rspace: 0pt; width: 22px;\" width=\"22\"><img border=\"0\" src=\"https:\/\/img.faselis.com\/mailing\/attachment.png\" alt=\"msword Icon\" style=\"-ms-interpolation-mode: bicubic; border: 0; height: auto; line-height: 100%; outline: none; text-decoration: none;\"><\/td><td valign=\"top\" class=\"attachmenttext\" height=\"22\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; border-collapse: collapse; font-family: Helvetica,Arial,sans-serif; font-size: 12px; height: 22px; line-height: 22px; mso-table-lspace: 0pt; mso-table-rspace: 0pt; padding-left: 10px; padding-right: 10px; text-align: left;\">HF_KOBI\u0307Gu\u0308nu\u0308_BB.docx<\/td><td valign=\"top\" class=\"videodownload\" height=\"22\" style=\"-ms-text-size-adjust: none; 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