{"id":356,"date":"2026-06-23T12:02:41","date_gmt":"2026-06-23T09:02:41","guid":{"rendered":"https:\/\/fintech.mercek.net\/news\/?p=356"},"modified":"2026-06-25T15:25:24","modified_gmt":"2026-06-25T12:25:24","slug":"logo-yazilim-kobilerin-verimliligini-ve-rekabet-gucunu-artiriyor","status":"publish","type":"post","link":"https:\/\/fintech.mercek.net\/news\/2026\/06\/23\/logo-yazilim-kobilerin-verimliligini-ve-rekabet-gucunu-artiriyor\/","title":{"rendered":"Logo Yaz\u0131l\u0131m KOB\u0130’lerin Verimlili\u011fini ve Rekabet G\u00fcc\u00fcn\u00fc Art\u0131r\u0131yor"},"content":{"rendered":"

Logo Yaz\u0131l\u0131m, Ar-Ge g\u00fcc\u00fcyle geli\u015ftirdi\u011fi geni\u015f \u00e7\u00f6z\u00fcm portf\u00f6y\u00fc, dan\u0131\u015fmanl\u0131k hizmetleri ve esnek \u00f6deme modelleriyle KOB\u0130’lerin dijital d\u00f6n\u00fc\u015f\u00fcmlerini destekliyor.<\/strong><\/h2>\n

Birle\u015fmi\u015f Milletler’in (BM) 2017 y\u0131l\u0131nda ilan etti\u011fi 27 Haziran D\u00fcnya KOB\u0130 G\u00fcn\u00fc, KOB\u0130’lerin ekonomi i\u00e7in ta\u015f\u0131d\u0131\u011f\u0131 hayati \u00f6neme vurgu yap\u0131yor. Ekonominin belkemi\u011fi olan KOB\u0130’ler, BM verilerine g\u00f6re, t\u00fcm d\u00fcnyadaki i\u015fletmelerin %90’\u0131n\u0131 olu\u015fturuyor, k\u00fcresel gayrisafi has\u0131lan\u0131n yar\u0131s\u0131n\u0131 \u00fcretiyor ve k\u00fcresel istihdam\u0131n \u00fc\u00e7te ikisinden fazlas\u0131n\u0131 sa\u011fl\u0131yor. T\u00fcrkiye’de de ekonomik dinamizmin ve b\u00fcy\u00fcmenin temelinde KOB\u0130’ler yer al\u0131yor. KOB\u0130’ler, y\u00fcksek rekabet ortam\u0131nda ulusal ekonomilerin geli\u015fmesi ve korunmas\u0131 bak\u0131m\u0131ndan \u00f6nemli bir role sahip. \u00dclkemizdeki giri\u015fimlerin yakla\u015f\u0131k %99,6’s\u0131n\u0131 olu\u015fturan KOB\u0130’ler istihdam\u0131n %68,5’ini sa\u011fl\u0131yor, ihracat\u0131m\u0131z\u0131n %29,6’s\u0131n\u0131 ger\u00e7ekle\u015ftiriyor ve Ar-Ge harcamalar\u0131n\u0131n %28,8’ini yap\u0131yor.<\/p>\n

G\u00fcn\u00fcm\u00fczde bulut bili\u015fim, b\u00fcy\u00fck veri, makine \u00f6\u011frenmesi, yapay zek\u00e2 gibi yeni teknolojiler KOB\u0130’lerin \u00f6n\u00fcnde yeni ufuklar a\u00e7\u0131yor. Yeni teknolojilerle donat\u0131lm\u0131\u015f i\u015f yaz\u0131l\u0131mlar\u0131 da s\u00fcrd\u00fcr\u00fclebilir ve operasyonel b\u00fcy\u00fcme i\u00e7in kritik bir kald\u0131ra\u00e7 niteli\u011fi ta\u015f\u0131yor. T\u00dc\u0130K verilerine g\u00f6re 2025 y\u0131l\u0131nda \u00e7al\u0131\u015fan say\u0131s\u0131 10-49 ki\u015fi aras\u0131nda olan giri\u015fimlerin %23,6’s\u0131 kurumsal kaynak planlamas\u0131 (ERP), %9,9’u m\u00fc\u015fteri ili\u015fkileri y\u00f6netimi (CRM), %4,9’u i\u015f zek\u00e2s\u0131 (BI) yaz\u0131l\u0131mlar\u0131 kulland\u0131. \u00c7al\u0131\u015fan say\u0131s\u0131 50-249 ki\u015fi aras\u0131nda olan giri\u015fimlerin %46’s\u0131 ERP, %18,4’\u00fc CRM, %10,7’si BI yaz\u0131l\u0131mlar\u0131 kulland\u0131. Bu a\u00e7\u0131dan dijitalle\u015fme alan\u0131nda \u00fclkemizdeki KOB\u0130’lerin \u00f6n\u00fcnde \u00f6nemli bir potansiyel bulunuyor.<\/p>\n

Ar-Ge Liderli\u011fi ile Geni\u015f \u00c7\u00f6z\u00fcm Portf\u00f6y\u00fc ve Dan\u0131\u015fmanl\u0131k Hizmetleri<\/strong><\/h3>\n

Logo Yaz\u0131l\u0131m<\/strong>, ba\u015fta KOB\u0130’ler olmak \u00fczere t\u00fcm i\u015fletmelerin dijital d\u00f6n\u00fc\u015f\u00fcm\u00fcne destek veriyor. T\u00fcrkiye’nin en fazla Ar-Ge yat\u0131r\u0131m\u0131 yapan yaz\u0131l\u0131m \u015firketi olarak yenilik\u00e7i \u00e7\u00f6z\u00fcmleriyle i\u015fletmeleri d\u00f6n\u00fc\u015ft\u00fcr\u00fcyor. Dijital s\u00fcre\u00e7lerin KOB\u0130’lerin hayat\u0131na girmesinde y\u00f6nlendirici bir rol \u00fcstleniyor. Sundu\u011fu \u00fcr\u00fcn ve hizmetlerle, dan\u0131\u015fmanl\u0131k hizmetleriyle, \u015firketlere \u00f6zel olarak kurgulanan \u00e7al\u0131\u015fmalarla yol arkada\u015fl\u0131\u011f\u0131 yap\u0131yor.<\/p>\n

Kurumsal kaynak planlama (ERP) \u00e7\u00f6z\u00fcmlerinin yan\u0131 s\u0131ra muhasebe, \u00f6n muhasebe, bordro ve insan kaynaklar\u0131 y\u00f6netimi, i\u015f analiti\u011fi, m\u00fc\u015fteri ili\u015fkileri y\u00f6netimi, depo y\u00f6netimi sistemleri, saha sat\u0131\u015f y\u00f6netimi, i\u015f ak\u0131\u015f y\u00f6netimi, dok\u00fcman y\u00f6netimi, hazine y\u00f6netimi, B2B y\u00f6netimi, perakende, e-D\u00f6n\u00fc\u015f\u00fcm ve fintek \u00e7\u00f6z\u00fcmleri gibi \u00e7ok say\u0131da \u00fcr\u00fcn ve hizmet sunuyor.<\/p>\n

Logo ERP<\/strong> \u00e7\u00f6z\u00fcmlerini kullanan i\u015fletmeler h\u0131zl\u0131 kazan\u0131mlar elde ederken, \u00e7al\u0131\u015fan ba\u015f\u0131na d\u00fc\u015fen reel net sat\u0131\u015f\u0131n pozitif ivmelenmesiyle verimlilik art\u0131\u015f\u0131 sa\u011fl\u0131yor. Logo ERP<\/strong> kullanmaya ba\u015flayan i\u015fletmeler, Logo ERP<\/strong> sonras\u0131 \u00fc\u00e7 y\u0131lda di\u011fer \u015firketlere k\u0131yasla reel anlamda \u00e7al\u0131\u015fan ba\u015f\u0131na d\u00fc\u015fen net sat\u0131\u015fta ilk y\u0131l %3,3, ikinci y\u0131l %9,8 ve \u00fc\u00e7\u00fcnc\u00fc y\u0131l %9,7 oran\u0131nda art\u0131\u015f elde ediyor.<\/p>\n

\u201cKOB\u0130’lerin Dijitalle\u015fmesi T\u00fcrkiye’nin Dijitalle\u015fmesi\u201d<\/strong><\/h3>\n

Logo Grup CEO’su Bu\u011fra Koyuncu<\/strong>, \u201cKOB\u0130’ler, \u00fclkemiz ekonomisinin \u00fcretim, istihdam ve b\u00fcy\u00fcme a\u00e7\u0131s\u0131ndan en \u00f6nemli akt\u00f6rleri aras\u0131nda yer al\u0131yor. KOB\u0130’lerin dijital d\u00f6n\u00fc\u015f\u00fcm\u00fc, asl\u0131nda T\u00fcrkiye’nin dijital d\u00f6n\u00fc\u015f\u00fcm\u00fc anlam\u0131na geliyor. T\u00fcrkiye’nin lider yerli i\u015f yaz\u0131l\u0131m\u0131 \u015firketi olarak 42 y\u0131ld\u0131r KOB\u0130’lerin dijitalle\u015fme yolculuklar\u0131na e\u015flik ediyor, teknolojiyi eri\u015filebilir hale getirmeye odaklan\u0131yoruz. Sundu\u011fumuz \u00e7\u00f6z\u00fcm ve hizmetlerle KOB\u0130’lerin verimliliklerini art\u0131rmalar\u0131na, s\u00fcre\u00e7lerini daha etkin y\u00f6netmelerine ve de\u011fi\u015fen ko\u015fullara daha h\u0131zl\u0131 uyum sa\u011flamalar\u0131na katk\u0131da bulunuyoruz. Servisle\u015fme stratejimiz do\u011frultusunda geli\u015ftirdi\u011fimiz bulut \u00e7\u00f6z\u00fcmlerimiz sayesinde i\u015fletmeler herhangi bir altyap\u0131 veya sistem yat\u0131r\u0131m\u0131 yapmadan dijitalle\u015fme f\u0131rsatlar\u0131ndan yararlanabiliyor. Logo Esnek \u00d6deme Plan\u0131<\/strong> ile de dijital d\u00f6n\u00fc\u015f\u00fcm yolculuklar\u0131nda KOB\u0130’lerin b\u00fct\u00e7e y\u00f6netimlerini destekliyoruz\u201d dedi.<\/p>\n

Logo Esnek \u00d6deme Plan\u0131 Dijital D\u00f6n\u00fc\u015f\u00fcm\u00fc Daha Eri\u015filebilir Hale Getiriyor<\/strong><\/h3>\n

KOB\u0130’lerin dijitalle\u015fme s\u00fcre\u00e7lerinin ba\u015flamas\u0131 ve s\u00fcrd\u00fcr\u00fclebilir olmas\u0131 i\u00e7in \u00e7\u00f6z\u00fcmlerin maliyetler a\u00e7\u0131s\u0131ndan eri\u015filebilir olmas\u0131 ve gider y\u00f6netiminde kolayl\u0131k sa\u011flamas\u0131 b\u00fcy\u00fck \u00f6nem ta\u015f\u0131yor. KOB\u0130’ler i\u00e7in b\u00fct\u00e7e y\u00f6netiminin ve finansmana eri\u015fimin \u00f6neminin fark\u0131nda olan Logo Yaz\u0131l\u0131m<\/strong>, m\u00fc\u015fterilerinin \u00fcr\u00fcn ve hizmetlerine kolayca eri\u015febilmesi i\u00e7in Logo Esnek \u00d6deme Plan\u0131<\/strong>‘n\u0131 sunuyor. Bu modelle m\u00fc\u015fterilere \u00f6deme konusunda farkl\u0131 planlar sunuluyor ve sat\u0131n alma kararlar\u0131 kolayla\u015ft\u0131r\u0131l\u0131yor. Abonelik sistemine dayal\u0131 3 farkl\u0131 \u00f6deme plan\u0131ndan kendileri i\u00e7in en uygun olan\u0131 se\u00e7ebilen KOB\u0130’ler, i\u015f s\u00fcreklili\u011finin ve rekabet g\u00fcc\u00fcn\u00fcn temeli olan dijital d\u00f6n\u00fc\u015f\u00fcm yat\u0131r\u0131mlar\u0131n\u0131 b\u00fct\u00e7e planlamalar\u0131na g\u00f6re kolayca y\u00f6netebiliyor. M\u00fc\u015fteriler art\u0131k sadece fiyat-performans kar\u015f\u0131la\u015ft\u0131rmas\u0131 yapmak ya da d\u00fc\u015f\u00fck fiyat\u0131 tercih etmek yerine ger\u00e7ekten ihtiyac\u0131 olan \u00fcr\u00fcn\u00fc kullanabiliyor. B\u00f6ylece dijitalle\u015fme i\u00e7in ay\u0131rd\u0131klar\u0131 b\u00fct\u00e7eyi i\u015f s\u00fcre\u00e7lerinde en verimli \u015fekilde de\u011ferlendirmeleri m\u00fcmk\u00fcn oluyor.<\/p>\n","protected":false},"excerpt":{"rendered":"

Logo Yaz\u0131l\u0131m, Ar-Ge g\u00fcc\u00fcyle geli\u015ftirdi\u011fi geni\u015f \u00e7\u00f6z\u00fcm portf\u00f6y\u00fc, dan\u0131\u015fmanl\u0131k hizmetleri ve esnek \u00f6deme modelleriyle KOB\u0130’lerin dijital d\u00f6n\u00fc\u015f\u00fcmlerini destekliyor.<\/p>\n","protected":false},"author":2,"featured_media":355,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_ecomap_primary_org_id":2204,"_ecomap_primary_org_name":"Logo","_ecomap_mentioned_org_ids":"[]","_ecomap_related_org_ids":"","_ecomap_match_confidence":0.95,"_ecomap_email_message_id":"19ef3ae86ca145a1","_ecomap_email_from":"pressrelease@faselis.com","_ecomap_editor_notes":"Kaynak b\u00fcltenden e-posta HTML \u015fablonu temizlendi, altbilgi ve abonelik ba\u011flant\u0131lar\u0131 kald\u0131r\u0131ld\u0131. Ba\u015fl\u0131k ve spot yeniden yaz\u0131ld\u0131. \u0130\u00e7eri\u011fe h2\/h3 ba\u015fl\u0131klar\u0131 eklendi. 'T\u00fcrkiye'nin lider yerli i\u015f yaz\u0131l\u0131m\u0131 \u015firketi' gibi iddial\u0131 ifadeler korundu (do\u011frulanabilir). \u015eirket profili b\u00f6l\u00fcm\u00fc bulunmad\u0131\u011f\u0131 i\u00e7in \u00e7\u0131kar\u0131lmad\u0131. Hafif d\u00fczeltmeler yap\u0131ld\u0131.","_ecomap_original_body":"

De\u011ferli Bas\u0131n Mensubu,

T\u00fcrkiye\u2019nin lider yerli i\u015f yaz\u0131l\u0131m\u0131 \u015firketi Logo Yaz\u0131l\u0131m, Ar-Ge g\u00fcc\u00fcyle geli\u015ftirdi\u011fi geni\u015f \u00e7\u00f6z\u00fcm portf\u00f6y\u00fc, dan\u0131\u015fmanl\u0131k hizmetleri ve esnek \u00f6deme modelleriyle KOB\u0130\u2019lerin dijital d\u00f6n\u00fc\u015f\u00fcmlerini destekliyor.

Konuya ili\u015fkin bas\u0131n b\u00fclteni de\u011ferlendirmenize sunulmu\u015ftur.



<\/p>Logo Yaz\u0131l\u0131m KOB\u0130\u2019lerin verimlili\u011fini ve rekabet g\u00fcc\u00fcn\u00fc art\u0131r\u0131yor<\/title> <center><table align=\"center\" border=\"0\" cellpadding=\"0\" cellspacing=\"0\" width=\"100%\" height=\"100%\" id=\"bodycontent\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; background-color: #f6f7f8; color: #1c2b28; font-size: 12px; margin: 0; margin-top: 0px; mso-table-lspace: 0pt; mso-table-rspace: 0pt; padding: 0; padding-top: 0px;\"><tr style=\"border: 0px none; border-collapse: collapse; border-spacing: 0px;\"><td align=\"center\" valign=\"top\" id=\"bodyinside\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; background-color: #f6f7f8; border-collapse: collapse; color: #1c2b28; font-size: 12px; margin: 0; mso-table-lspace: 0pt; mso-table-rspace: 0pt; padding: 20px;\"><table border=\"0\" cellpadding=\"0\" cellspacing=\"0\" id=\"template\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; background-color: #ffffff; margin-top: 0px; mso-table-lspace: 0pt; mso-table-rspace: 0pt; padding-top: 0px; width: 600px;\" width=\"600\"><tr style=\"border: 0px none; border-collapse: collapse; border-spacing: 0px;\"><td align=\"center\" valign=\"top\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; border-collapse: collapse; mso-table-lspace: 0pt; mso-table-rspace: 0pt;\"><table border=\"0\" cellpadding=\"0\" cellspacing=\"0\" width=\"100%\" id=\"preheader\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; background-color: #f6f7f8; margin-top: 0px; mso-table-lspace: 0pt; mso-table-rspace: 0pt; padding-top: 0px;\"><tr style=\"border: 0px none; border-collapse: collapse; border-spacing: 0px;\"><td valign=\"top\" class=\"preheadercontent\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; border-collapse: collapse; color: #808080; font-family: Helvetica,Arial,sans-serif; font-size: 11px; line-height: 125%; mso-table-lspace: 0pt; mso-table-rspace: 0pt; padding-bottom: 10px; padding-left: 20px; padding-right: 20px; padding-top: 10px; text-align: center;\"><\/td><\/tr><\/table><\/td><\/tr><tr style=\"border: 0px none; border-collapse: collapse; border-spacing: 0px;\"><td align=\"center\" valign=\"top\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; border-collapse: collapse; mso-table-lspace: 0pt; mso-table-rspace: 0pt; padding-top:20px\"><table border=\"0\" cellpadding=\"0\" cellspacing=\"0\" width=\"100%\" class=\"mailbody\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; font-family: Helvetica,Arial,sans-serif; font-size: 14px; line-height: 1.5; margin-top: 0px; mso-table-lspace: 0pt; mso-table-rspace: 0pt; padding-bottom: 20px; padding-left: 20px; padding-right: 20px; padding-top: 20px;\"><tr style=\"border: 0px none; border-collapse: collapse; border-spacing: 0px;\"><td valign=\"top\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; border-collapse: collapse; mso-table-lspace: 0pt; mso-table-rspace: 0pt;\"><p style='margin:0cm;font-size:16px;font-family:\"Calibri\",sans-serif;text-align:center;line-height:115%;'><strong fr-original-style=\"\" style=\"font-weight: 700;\"><span style=\"font-size:24px;line-height:115%;\">Logo Yaz\u0131l\u0131m KOB\u0130\u2019lerin verimlili\u011fini ve rekabet g\u00fcc\u00fcn\u00fc art\u0131r\u0131yor<\/span><\/strong><\/p><p style='margin:0cm;font-size:16px;font-family:\"Calibri\",sans-serif;text-align:center;line-height:115%;'><strong fr-original-style=\"\" style=\"font-weight: 700;\">\u00a0<\/strong><\/p><p style='margin:0cm;font-size:16px;font-family:\"Calibri\",sans-serif;text-align:center;line-height:115%;'><strong fr-original-style=\"\" style=\"font-weight: 700;\">D\u00fcnya KOB\u0130 G\u00fcn\u00fc, T\u00fcrkiye ekonomisinin b\u00fcy\u00fcmesi ve istihdam\u0131n s\u00fcrd\u00fcr\u00fclebilirli\u011fi a\u00e7\u0131s\u0131ndan KOB\u0130\u2019lerin sahip oldu\u011fu kritik rol\u00fc bir kez daha hat\u0131rlat\u0131yor. KOB\u0130\u2019lerin h\u0131zla de\u011fi\u015fen ekonomik ve teknolojik ko\u015fullarda, verimliliklerini art\u0131rmalar\u0131 ve d\u00f6n\u00fc\u015f\u00fcme daha h\u0131zl\u0131 uyum sa\u011flayabilmeleri dijitalle\u015fmeden ge\u00e7iyor. T\u00fcrkiye\u2019nin lider yerli i\u015f yaz\u0131l\u0131m\u0131 \u015firketi Logo Yaz\u0131l\u0131m, Ar-Ge g\u00fcc\u00fcyle geli\u015ftirdi\u011fi geni\u015f \u00e7\u00f6z\u00fcm portf\u00f6y\u00fc, dan\u0131\u015fmanl\u0131k hizmetleri ve esnek \u00f6deme modelleriyle KOB\u0130\u2019lerin dijital d\u00f6n\u00fc\u015f\u00fcmlerini destekliyor.\u00a0<\/strong><\/p><p style='margin:0cm;font-size:16px;font-family:\"Calibri\",sans-serif;text-align:center;line-height:115%;'><strong fr-original-style=\"\" style=\"font-weight: 700;\">\u00a0<\/strong><\/p><p style='margin:0cm;font-size:16px;font-family:\"Calibri\",sans-serif;text-align:justify;line-height:115%;'>Birle\u015fmi\u015f Milletler\u2019in (BM) 2017 y\u0131l\u0131nda ilan etti\u011fi 27 Haziran D\u00fcnya KOB\u0130 G\u00fcn\u00fc, KOB\u0130\u2019lerin ekonomi i\u00e7in ta\u015f\u0131d\u0131\u011f\u0131 hayati \u00f6neme vurgu yap\u0131yor. Ekonominin belkemi\u011fi olan KOB\u0130\u2019ler, BM verilerine g\u00f6re, t\u00fcm d\u00fcnyadaki i\u015fletmelerin %90\u2019\u0131n\u0131 olu\u015fturuyor, k\u00fcresel gayrisafi has\u0131lan\u0131n yar\u0131s\u0131n\u0131 \u00fcretiyor ve k\u00fcresel istihdam\u0131n \u00fc\u00e7te ikisinden fazlas\u0131n\u0131 sa\u011fl\u0131yor. T\u00fcrkiye\u2019de de ekonomik dinamizmin ve b\u00fcy\u00fcmenin temelinde KOB\u0130\u2019ler yer al\u0131yor. KOB\u0130\u2019ler, y\u00fcksek rekabet ortam\u0131nda ulusal ekonomilerin geli\u015fmesi ve korunmas\u0131 bak\u0131m\u0131ndan \u00f6nemli bir role sahip. \u00dclkemizdeki giri\u015fimlerin yakla\u015f\u0131k %99,6's\u0131n\u0131 olu\u015fturan KOB\u0130\u2019ler istihdam\u0131n %68,5\u2019ini sa\u011fl\u0131yor, ihracat\u0131m\u0131z\u0131n %29,6\u2019s\u0131n\u0131 ger\u00e7ekle\u015ftiriyor ve Ar-Ge harcamalar\u0131n\u0131n %28,8\u2019ini yap\u0131yor.<\/p><p style='margin:0cm;font-size:16px;font-family:\"Calibri\",sans-serif;text-align:justify;line-height:115%;'>\u00a0<\/p><p style='margin:0cm;font-size:16px;font-family:\"Calibri\",sans-serif;text-align:justify;line-height:115%;'>G\u00fcn\u00fcm\u00fczde bulut bili\u015fim, b\u00fcy\u00fck veri, makine \u00f6\u011frenmesi, yapay zek\u00e2 gibi yeni teknolojiler KOB\u0130\u2019lerin \u00f6n\u00fcnde yeni ufuklar a\u00e7\u0131yor.\u00a0Yeni teknolojilerle donat\u0131lm\u0131\u015f i\u015f yaz\u0131l\u0131mlar\u0131 da s\u00fcrd\u00fcr\u00fclebilir ve operasyonel b\u00fcy\u00fcme i\u00e7in kritik bir kald\u0131ra\u00e7 niteli\u011fi ta\u015f\u0131yor.\u00a0T\u00dc\u0130K verilerine g\u00f6re 2025 y\u0131l\u0131nda \u00e7al\u0131\u015fan say\u0131s\u0131 10-49 ki\u015fi aras\u0131nda olan giri\u015fimlerin %23,6\u2019s\u0131 kurumsal kaynak planlamas\u0131 (ERP), %9,9\u2019u m\u00fc\u015fteri ili\u015fkileri y\u00f6netimi (CRM), %4,9\u2019u i\u015f zek\u00e2s\u0131 (BI) yaz\u0131l\u0131mlar\u0131 kulland\u0131. \u00c7al\u0131\u015fan say\u0131s\u0131 50-249 ki\u015fi aras\u0131nda olan giri\u015fimlerin %46\u2019s\u0131 ERP, %18,4\u2019\u00fc CRM, %10,7\u2019si BI yaz\u0131l\u0131mlar\u0131 kulland\u0131. Bu a\u00e7\u0131dan dijitalle\u015fme alan\u0131nda \u00fclkemizdeki KOB\u0130\u2019lerin \u00f6n\u00fcnde \u00f6nemli bir potansiyel bulunuyor.\u00a0<\/p><p style='margin:0cm;font-size:16px;font-family:\"Calibri\",sans-serif;text-align:justify;line-height:115%;'>\u00a0<\/p><p style='margin:0cm;font-size:16px;font-family:\"Calibri\",sans-serif;margin-bottom:12.0pt;text-align:justify;line-height:115%;'><strong fr-original-style=\"\" style=\"font-weight: 700;\">Ar-ge liderli\u011fi ile geni\u015f \u00e7\u00f6z\u00fcm portf\u00f6y\u00fc ve dan\u0131\u015fmanl\u0131k hizmetleri<\/strong><\/p><p style='margin:0cm;font-size:16px;font-family:\"Calibri\",sans-serif;margin-bottom:12.0pt;text-align:justify;line-height:115%;'>T\u00fcrkiye\u2019nin lider yerli i\u015f yaz\u0131l\u0131m\u0131 \u015firketi Logo Yaz\u0131l\u0131m, ba\u015fta KOB\u0130\u2019ler olmak \u00fczere t\u00fcm i\u015fletmelerin dijital d\u00f6n\u00fc\u015f\u00fcm\u00fcne destek veriyor. T\u00fcrkiye\u2019nin en fazla Ar-Ge yat\u0131r\u0131m\u0131 yapan yaz\u0131l\u0131m \u015firketi olarak yenilik\u00e7i \u00e7\u00f6z\u00fcmleriyle i\u015fletmeleri d\u00f6n\u00fc\u015ft\u00fcr\u00fcyor. Dijital s\u00fcre\u00e7lerin KOB\u0130\u2019lerin hayat\u0131na girmesinde y\u00f6nlendirici bir rol \u00fcstleniyor. Sundu\u011fu \u00fcr\u00fcn ve hizmetlerle, dan\u0131\u015fmanl\u0131k hizmetleriyle, \u015firketlere \u00f6zel olarak kurgulanan \u00e7al\u0131\u015fmalarla yol arkada\u015fl\u0131\u011f\u0131 yap\u0131yor.<\/p><p style='margin:0cm;font-size:16px;font-family:\"Calibri\",sans-serif;margin-bottom:12.0pt;text-align:justify;line-height:115%;'>Kurumsal kaynak planlama (ERP) c\u0327o\u0308zu\u0308mlerinin yan\u0131 s\u0131ra muhasebe, o\u0308n muhasebe, bordro ve insan kaynaklar\u0131 yo\u0308netimi, is\u0327 analitig\u0306i, mu\u0308s\u0327teri ilis\u0327kileri yo\u0308netimi, depo yo\u0308netimi sistemleri, saha sat\u0131s\u0327 yo\u0308netimi, is\u0327 ak\u0131s\u0327 yo\u0308netimi, doku\u0308man yo\u0308netimi, hazine yo\u0308netimi, B2B yo\u0308netimi, perakende, e-Do\u0308nu\u0308s\u0327u\u0308m ve fintek c\u0327o\u0308zu\u0308mleri gibi c\u0327ok say\u0131da u\u0308ru\u0308n ve hizmet sunuyor.<\/p><p style='margin:0cm;font-size:16px;font-family:\"Calibri\",sans-serif;margin-bottom:12.0pt;text-align:justify;line-height:115%;'>Logo ERP \u00e7\u00f6z\u00fcmlerini kullanan i\u015fletmeler h\u0131zl\u0131 kazan\u0131mlar elde ederken, \u00e7al\u0131\u015fan ba\u015f\u0131na d\u00fc\u015fen reel net sat\u0131\u015f\u0131n pozitif ivmelenmesiyle verimlilik art\u0131\u015f\u0131 sa\u011fl\u0131yor. Logo ERP kullanmaya ba\u015flayan i\u015fletmeler, Logo ERP sonras\u0131 \u00fc\u00e7 y\u0131lda di\u011fer \u015firketlere k\u0131yasla reel anlamda \u00e7al\u0131\u015fan ba\u015f\u0131na d\u00fc\u015fen net sat\u0131\u015fta ilk y\u0131l %3,3, ikinci y\u0131l %9,8 ve \u00fc\u00e7\u00fcnc\u00fc y\u0131l %9,7 oran\u0131nda art\u0131\u015f elde ediyor.<\/p><p style='margin:0cm;font-size:16px;font-family:\"Calibri\",sans-serif;margin-bottom:12.0pt;text-align:justify;line-height:115%;'><strong fr-original-style=\"\" style=\"font-weight: 700;\">\u201cKOB\u0130\u2019lerin dijitalle\u015fmesi T\u00fcrkiye\u2019nin dijitalle\u015fmesi\u201d<\/strong><\/p><p style='margin:0cm;font-size:16px;font-family:\"Calibri\",sans-serif;margin-bottom:12.0pt;text-align:justify;line-height:115%;'>Logo Grup CEO\u2019su Bu\u011fra Koyuncu, \u201cKOB\u0130\u2019ler, \u00fclkemiz ekonomisinin \u00fcretim, istihdam ve b\u00fcy\u00fcme a\u00e7\u0131s\u0131ndan en \u00f6nemli akt\u00f6rleri aras\u0131nda yer al\u0131yor. KOB\u0130\u2019lerin dijital d\u00f6n\u00fc\u015f\u00fcm\u00fc, asl\u0131nda T\u00fcrkiye\u2019nin dijital d\u00f6n\u00fc\u015f\u00fcm\u00fc anlam\u0131na geliyor. T\u00fcrkiye\u2019nin lider yerli i\u015f yaz\u0131l\u0131m\u0131 \u015firketi olarak 42 y\u0131ld\u0131r KOB\u0130\u2019lerin dijitalle\u015fme yolculuklar\u0131na e\u015flik ediyor, teknolojiyi eri\u015filebilir hale getirmeye odaklan\u0131yoruz. Sundu\u011fumuz \u00e7\u00f6z\u00fcm ve hizmetlerle KOB\u0130\u2019lerin verimliliklerini art\u0131rmalar\u0131na, s\u00fcre\u00e7lerini daha etkin y\u00f6netmelerine ve de\u011fi\u015fen ko\u015fullara daha h\u0131zl\u0131 uyum sa\u011flamalar\u0131na katk\u0131da bulunuyoruz. Servisle\u015fme stratejimiz do\u011frultusunda geli\u015ftirdi\u011fimiz bulut \u00e7\u00f6z\u00fcmlerimiz sayesinde i\u015fletmeler herhangi bir altyap\u0131 veya sistem yat\u0131r\u0131m\u0131 yapmadan dijitalle\u015fme f\u0131rsatlar\u0131ndan yararlanabiliyor. Logo Esnek \u00d6deme Plan\u0131 ile de dijital d\u00f6n\u00fc\u015f\u00fcm yolculuklar\u0131nda KOB\u0130\u2019lerin b\u00fct\u00e7e y\u00f6netimlerini destekliyoruz\u201d dedi.<\/p><p style='margin-right:0cm;margin-left:0cm;font-size:16px;font-family:\"Times New Roman\",serif;margin-bottom:12.0pt;text-align:justify;line-height:115%;'><strong fr-original-style=\"\" style=\"font-weight: 700;\"><span style='font-family:\"Calibri\",sans-serif;'>Logo Esnek \u00d6deme Plan\u0131 dijital d\u00f6n\u00fc\u015f\u00fcm\u00fc daha eri\u015filebilir hale getiriyor<\/span><\/strong><\/p><p style='margin:0cm;font-size:16px;font-family:\"Calibri\",sans-serif;text-align:justify;line-height:115%;'>KOB\u0130\u2019lerin dijitalle\u015fme s\u00fcre\u00e7lerinin ba\u015flamas\u0131 ve s\u00fcrd\u00fcr\u00fclebilir olmas\u0131 i\u00e7in \u00e7\u00f6z\u00fcmlerin maliyetler a\u00e7\u0131s\u0131ndan eri\u015filebilir olmas\u0131 ve gider y\u00f6netiminde kolayl\u0131k sa\u011flamas\u0131 b\u00fcy\u00fck \u00f6nem ta\u015f\u0131yor.\u00a0KOB\u0130\u2019ler i\u00e7in b\u00fct\u00e7e y\u00f6netiminin ve finansmana eri\u015fimin \u00f6neminin fark\u0131nda olan Logo Yaz\u0131l\u0131m,\u00a0m\u00fc\u015fterilerinin \u00fcr\u00fcn ve hizmetlerine kolayca eri\u015febilmesi i\u00e7in Logo Esnek \u00d6deme Plan\u0131\u2019n\u0131 sunuyor. Bu modelle m\u00fc\u015fterilere \u00f6deme konusunda farkl\u0131 planlar sunuluyor ve sat\u0131n alma kararlar\u0131 kolayla\u015ft\u0131r\u0131l\u0131yor. Abonelik sistemine dayal\u0131 3 farkl\u0131 \u00f6deme plan\u0131ndan kendileri i\u00e7in en uygun olan\u0131 se\u00e7ebilen KOB\u0130\u2019ler, i\u015f s\u00fcreklili\u011finin ve rekabet g\u00fcc\u00fcn\u00fcn temeli olan dijital d\u00f6n\u00fc\u015f\u00fcm yat\u0131r\u0131mlar\u0131n\u0131 b\u00fct\u00e7e planlamalar\u0131na g\u00f6re kolayca y\u00f6netebiliyor. M\u00fc\u015fteriler art\u0131k sadece fiyat-performans kar\u015f\u0131la\u015ft\u0131rmas\u0131 yapmak ya da d\u00fc\u015f\u00fck fiyat\u0131 tercih etmek yerine ger\u00e7ekten ihtiyac\u0131 olan \u00fcr\u00fcn\u00fc kullanabiliyor. B\u00f6ylece dijitalle\u015fme i\u00e7in ay\u0131rd\u0131klar\u0131 b\u00fct\u00e7eyi i\u015f s\u00fcre\u00e7lerinde en verimli \u015fekilde de\u011ferlendirmeleri m\u00fcmk\u00fcn oluyor.\u00a0<\/p><p style='margin:0cm;font-size:16px;font-family:\"Calibri\",sans-serif;margin-bottom:12.0pt;text-align:justify;line-height:115%;'>\u00a0<\/p><p style='margin:0cm;font-size:16px;font-family:\"Calibri\",sans-serif;text-align:justify;line-height:115%;'>\u00a0<\/p><\/td><\/tr><\/table><\/td><\/tr><tr style=\"border: 0px none; border-collapse: collapse; border-spacing: 0px;\"><td align=\"center\" valign=\"top\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; border-collapse: collapse; mso-table-lspace: 0pt; mso-table-rspace: 0pt;\"><table border=\"0\" cellpadding=\"0\" cellspacing=\"4\" width=\"100%\" id=\"photos\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; margin-top: 0px; mso-table-lspace: 0pt; mso-table-rspace: 0pt; padding-top: 0px;\"><tr style=\"border: 0px none; border-collapse: collapse; border-spacing: 0px;\"><td align=\"center\" valign=\"top\" class=\"photo\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; border-collapse: collapse; mso-table-lspace: 0pt; mso-table-rspace: 0pt; padding-top: 20px; width: 200px; max-width: 200px; overflow: hidden;\" width=\"200\"><a href=\"https:\/\/get.faselis.com\/downloadfile.php?uid=11680707&uidchk=a79cd&ct=tr&pt=1259132&pts=997743&e=bulten@mercek.net&o=28894&ot=4&chk=57e8e\" target=\"_blank\"><img border=\"0\" src=\"https:\/\/img.faselis.com\/faselis_tr\/brands\/29298\/s1782203735_Logo_Grup_CEO___su_M._Bu__ra_Koyuncu.jpg.jpg\" style=\"-ms-interpolation-mode: bicubic; border: 0; height: auto; line-height: 100%; max-width: 160px; outline: none; text-decoration: none;\" class=\"photoimage\"><\/a><p class=\"alttext\" style=\"width:194px;max-width: 194px;padding:0 20px;padding-bottom: 0; padding-left: 20px; padding-right: 20px; padding-top: 0; font-family: Helvetica,Arial,sans-serif; font-size: 11px;overflow:hidden;\" align=\"left\" valign=\"top\"><\/p><\/td><td align=\"center\" valign=\"top\" class=\"photo\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; border-collapse: collapse; mso-table-lspace: 0pt; mso-table-rspace: 0pt; padding-top: 20px; width: 200px;\" width=\"200\"><\/td><td align=\"center\" valign=\"top\" class=\"photo\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; border-collapse: collapse; mso-table-lspace: 0pt; mso-table-rspace: 0pt; padding-top: 20px; width: 200px;\" width=\"200\"><\/td><\/tr><tr style=\"border: 0px none; border-collapse: collapse; border-spacing: 0px;\"><td align=\"center\" valign=\"top\" class=\"photo\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; border-collapse: collapse; mso-table-lspace: 0pt; mso-table-rspace: 0pt; padding-top: 20px; width: 200px;\" width=\"200\"><\/td><\/tr><\/table><\/td><\/tr><tr style=\"border: 0px none; border-collapse: collapse; border-spacing: 0px;\"><td align=\"center\" valign=\"top\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; border-collapse: collapse; mso-table-lspace: 0pt; mso-table-rspace: 0pt;\"><table border=\"0\" cellpadding=\"0\" cellspacing=\"0\" width=\"100%\" id=\"photodesc\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; color: #1c2b28; font-family: Helvetica,Arial,sans-serif; font-size: 12px; line-height: 150%; margin-top: 0px; mso-table-lspace: 0pt; mso-table-rspace: 0pt; padding-bottom: 20px; padding-left: 20px; padding-right: 20px; padding-top: 0px;\"><tr style=\"border: 0px none; border-collapse: collapse; border-spacing: 0px;\"><td valign=\"top\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; border-collapse: collapse; mso-table-lspace: 0pt; mso-table-rspace: 0pt;\"><\/td><\/tr><\/table><\/td><\/tr><tr style=\"border: 0px none; border-collapse: collapse; border-spacing: 0px;\"><td align=\"center\" valign=\"top\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; border-collapse: collapse; mso-table-lspace: 0pt; mso-table-rspace: 0pt;\"><table border=\"0\" cellpadding=\"0\" cellspacing=\"0\" width=\"100%\" id=\"videos\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; margin-top: 0px; mso-table-lspace: 0pt; mso-table-rspace: 0pt; padding-bottom: 20px; padding-left: 20px; padding-right: 20px; padding-top: 0px;\"><tr style=\"border: 0px none; border-collapse: collapse; border-spacing: 0px;\"><td align=\"left\" valign=\"top\" colspan=\"3\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; border-collapse: collapse; mso-table-lspace: 0pt; mso-table-rspace: 0pt;\"><h2 class=\"headers\" style=\"border-bottom: 2px solid #CCCCCC; color: black; font-family: Helvetica,Arial,sans-serif; font-size: 18px; font-weight: bold; height: 32px; line-height: 32px; padding-bottom: 0; padding-left: 0; padding-right: 0; padding-top: 20px;\">Ek Dosyalar<\/h2><\/td><\/tr><tr style=\"border: 0px none; border-collapse: collapse; border-spacing: 0px;\"><td valign=\"top\" class=\"attachmentimage\" height=\"22\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; border-collapse: collapse; height: 22px; line-height: 22px; mso-table-lspace: 0pt; mso-table-rspace: 0pt; width: 22px;\" width=\"22\"><img border=\"0\" src=\"https:\/\/img.faselis.com\/mailing\/attachment.png\" alt=\"msword Icon\" style=\"-ms-interpolation-mode: bicubic; border: 0; height: auto; line-height: 100%; outline: none; text-decoration: none;\"><\/td><td valign=\"top\" class=\"attachmenttext\" height=\"22\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; border-collapse: collapse; font-family: Helvetica,Arial,sans-serif; font-size: 12px; height: 22px; line-height: 22px; mso-table-lspace: 0pt; mso-table-rspace: 0pt; padding-left: 10px; padding-right: 10px; text-align: left;\">Logo_D\u00fcnya KOB\u0130 G\u00fcn\u00fc_BB_23.06.2026.docx<\/td><td valign=\"top\" class=\"videodownload\" height=\"22\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; border-collapse: collapse; font-family: Helvetica,Arial,sans-serif; font-size: 12px; font-weight: bold; height: 22px; line-height: 22px; mso-table-lspace: 0pt; mso-table-rspace: 0pt; text-align: right; width: 100px;\" width=\"100\"><a href=\"https:\/\/get.faselis.com\/downloadfile.php?uid=11680708&uidchk=485e6&ct=tr&pt=1259132&pts=997743&e=bulten@mercek.net&o=28894&ot=4&chk=57e8e\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; color: #1c2b28; text-decoration: underline;\">\u0130ndir<\/a><\/td><\/tr><\/table><\/td><\/tr><tr style=\"border: 0px none; border-collapse: collapse; border-spacing: 0px;\"><td align=\"center\" valign=\"top\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; border-collapse: collapse; mso-table-lspace: 0pt; mso-table-rspace: 0pt;\"><table border=\"0\" cellpadding=\"0\" cellspacing=\"0\" width=\"100%\" id=\"footer\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; background-color: #f6f7f8; margin-top: 0px; mso-table-lspace: 0pt; mso-table-rspace: 0pt; padding-bottom: 20px; padding-left: 20px; padding-right: 20px; padding-top: 0px;\"><tr style=\"border: 0px none; border-collapse: collapse; border-spacing: 0px;\"><td valign=\"top\" class=\"footercontent\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; border-collapse: collapse; color: #808080; font-family: Helvetica,Arial,sans-serif; font-size: 10px; line-height: 150%; mso-table-lspace: 0pt; mso-table-rspace: 0pt; padding-bottom: 20px; padding-left: 20px; padding-right: 20px; padding-top: 0; text-align: center;\"><br><br>Bu eposta 'Logo Yaz\u0131l\u0131m' ad\u0131na bulten@mercek.net adresine g\u00f6nderilmi\u015ftir.<br>'Logo Yaz\u0131l\u0131m' ile ilgili ve\/veya ba\u015fka bir marka ile ilgili bas\u0131n b\u00fclteni veya bas\u0131n daveti almak istemiyorsan\u0131z marka, sekt\u00f6r ve abonelik ayarlar\u0131 i\u00e7in l\u00fctfen <a href=\"https:\/\/media.faselis.com\/tr\/?l=eyJwb3N0SUQiOjEyNTkxMzIsInBvc3RTZW5kaW5nSUQiOjk5Nzc0MywiY291bnRyeSI6InRyIiwib3duZXJJRCI6Mjg4OTQsIm93bmVyVHlwZSI6NCwiZW1haWwiOiJidWx0ZW5AbWVyY2VrLm5ldCIsImNoayI6ImE4YzlhMGFlODRmN2E3ZmJiZmE3ZDQ3ZDEzOTc1Y2E2In0=\">t\u0131klay\u0131n\u0131z.<\/a> <br> <\/td><\/tr><tr style=\"border: 0px none; border-collapse: collapse; border-spacing: 0px;\"><td valign=\"top\" height=\"60\" class=\"footercontent faselis\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; border-collapse: collapse; color: #1c2b28; font-family: Helvetica,Arial,sans-serif; font-size: 12px; font-weight: bold; height: 60px; line-height: 60px; mso-table-lspace: 0pt; mso-table-rspace: 0pt; padding-bottom: 20px; padding-left: 20px; padding-right: 20px; padding-top: 0; text-align: center;\">powered by <img border=\"0\" src=\"https:\/\/img.faselis.com\/mailing\/faselis.png\" alt=\"Faselis\" align=\"middle\" style=\"-ms-interpolation-mode: bicubic; border: 0; height: auto; line-height: 100%; outline: none; text-decoration: none;\"><\/td><\/tr><tr style=\"border: 0px none; border-collapse: collapse; border-spacing: 0px;\"><td valign=\"top\" class=\"footercontent cid\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; border-collapse: collapse; color: #cbd3d7; font-family: Helvetica,Arial,sans-serif; font-size: 10px; line-height: 150%; mso-table-lspace: 0pt; mso-table-rspace: 0pt; padding-bottom: 20px; padding-left: 20px; padding-right: 20px; padding-top: 0; text-align: center;\">CID: xmKeJ,4,28894,1259132-997743-lambda 1.1<br>Bu epostay\u0131 g\u00f6r\u00fcnt\u00fclemekte zorluk ya\u015f\u0131yorsan\u0131z: <a href=\"http:\/\/webview.faselis.com\/xmKeJ\" target=\"_blank\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; color: #1c2b28; text-decoration: underline;\">L\u00fctfen t\u0131klay\u0131n\u0131z<\/a>.<\/td><\/tr><\/table><\/td><\/tr><\/table><\/td><\/tr><\/table><div id=\"_t\"><\/div><img src=\"https:\/\/log.faselis.com\/rdv2.php?cd=2,xmKeJ-997743-tr-1259132,4-28894,bulten@mercek.net\" width=\"1\" height=\"1\" border=\"0\"><\/center>","_ecomap_skills_applied":"[\"bulletin-editorial-tr\",\"company-about-notes-tr\",\"de-hype-tr\",\"dedupe-footer\",\"editor-notes-summary\",\"light-proofread\",\"rewrite-title\",\"structure-extract\"]","_ecomap_language":"tr","_ecomap_source":"email","_ecomap_topics":"[\"technology\",\"product_launch\"]","_ecomap_mentioned_people":"[{\"name\":\"Bu\\u011fra Koyuncu\",\"role\":\"CEO\",\"quote\":true,\"ecomap_person_id\":874}]","_aeroflow_canonical_url":"","footnotes":""},"categories":[1],"tags":[],"content_type":[3],"class_list":["post-356","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-press-release","content_type-bulletin"],"_links":{"self":[{"href":"https:\/\/fintech.mercek.net\/news\/wp-json\/wp\/v2\/posts\/356","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/fintech.mercek.net\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/fintech.mercek.net\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/fintech.mercek.net\/news\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/fintech.mercek.net\/news\/wp-json\/wp\/v2\/comments?post=356"}],"version-history":[{"count":1,"href":"https:\/\/fintech.mercek.net\/news\/wp-json\/wp\/v2\/posts\/356\/revisions"}],"predecessor-version":[{"id":357,"href":"https:\/\/fintech.mercek.net\/news\/wp-json\/wp\/v2\/posts\/356\/revisions\/357"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/fintech.mercek.net\/news\/wp-json\/wp\/v2\/media\/355"}],"wp:attachment":[{"href":"https:\/\/fintech.mercek.net\/news\/wp-json\/wp\/v2\/media?parent=356"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fintech.mercek.net\/news\/wp-json\/wp\/v2\/categories?post=356"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fintech.mercek.net\/news\/wp-json\/wp\/v2\/tags?post=356"},{"taxonomy":"content_type","embeddable":true,"href":"https:\/\/fintech.mercek.net\/news\/wp-json\/wp\/v2\/content_type?post=356"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}