{"id":336,"date":"2026-06-22T10:54:53","date_gmt":"2026-06-22T07:54:53","guid":{"rendered":"https:\/\/fintech.mercek.net\/news\/?p=336"},"modified":"2026-06-25T15:26:27","modified_gmt":"2026-06-25T12:26:27","slug":"ey-avrupa-cekicilik-arastirmasi-2026-yayimlandi-2025-yilinda-turkiyeye-yabanci-yatirim-yuzde-20-artti","status":"publish","type":"post","link":"https:\/\/fintech.mercek.net\/news\/2026\/06\/22\/ey-avrupa-cekicilik-arastirmasi-2026-yayimlandi-2025-yilinda-turkiyeye-yabanci-yatirim-yuzde-20-artti\/","title":{"rendered":"EY Avrupa \u00c7ekicilik Ara\u015ft\u0131rmas\u0131 2026 Yay\u0131mland\u0131: 2025 Y\u0131l\u0131nda T\u00fcrkiye’ye Yabanc\u0131 Yat\u0131r\u0131m Y\u00fczde 20 Artt\u0131"},"content":{"rendered":"

EY Avrupa \u00c7ekicilik Ara\u015ft\u0131rmas\u0131’na g\u00f6re, 2025 y\u0131l\u0131nda Avrupa’daki do\u011frudan yabanc\u0131 yat\u0131r\u0131mlar %7 gerilese de k\u0131ta genelinde 5.000’in \u00fczerinde yat\u0131r\u0131m projesi hayata ge\u00e7irildi ve 200.000’den fazla yeni istihdam sa\u011fland\u0131. Yat\u0131r\u0131mlar; yapay zek\u00e2, savunma sanayi ve d\u00fc\u015f\u00fck karbonlu enerji \u00fcretimi gibi y\u00fcksek b\u00fcy\u00fcme potansiyeline sahip alanlarda artarken; otomotiv ve kimya gibi geleneksel sanayi kollar\u0131nda gerileme ya\u015fand\u0131. Fransa, Birle\u015fik Krall\u0131k ve Almanya’da yabanc\u0131 yat\u0131r\u0131mlar\u0131n azald\u0131\u011f\u0131 bir d\u00f6nemde; T\u00fcrkiye, Polonya ve \u0130spanya yat\u0131r\u0131m \u00e7ekme konusunda \u00f6ne \u00e7\u0131kt\u0131.<\/strong><\/h2>\n

Uluslararas\u0131 dan\u0131\u015fmanl\u0131k \u015firketi EY<\/strong>‘\u0131n haz\u0131rlad\u0131\u011f\u0131 Avrupa \u00c7ekicilik Ara\u015ft\u0131rmas\u0131’n\u0131n (European Attractiveness Survey) sonu\u00e7lar\u0131 a\u00e7\u0131kland\u0131. Ara\u015ft\u0131rma; Avrupa’n\u0131n k\u00fcresel ekonomik ve jeopolitik belirsizliklere ra\u011fmen uluslararas\u0131 yabanc\u0131 yat\u0131r\u0131mc\u0131lar a\u00e7\u0131s\u0131ndan \u00f6nemli bir cazibe merkezi olmay\u0131 s\u00fcrd\u00fcrd\u00fc\u011f\u00fcn\u00fc ortaya koyuyor.<\/p>\n

T\u00fcrkiye’de yabanc\u0131 yat\u0131r\u0131mlar %20 artt\u0131<\/strong><\/h3>\n

Avrupa genelindeki d\u00fc\u015f\u00fc\u015f e\u011filimine ra\u011fmen T\u00fcrkiye, Polonya ve \u0130spanya gibi \u00fclkeler yat\u0131r\u0131m performanslar\u0131yla dikkat \u00e7ekti. Bir \u00f6nceki y\u0131l do\u011frudan yabanc\u0131 yat\u0131r\u0131mda be\u015finci s\u0131rada yer alan T\u00fcrkiye’de do\u011frudan yabanc\u0131 yat\u0131r\u0131m projeleri %20 artarak d\u00f6rd\u00fcnc\u00fc s\u0131raya y\u00fckseldi ve proje say\u0131s\u0131 383 olarak ger\u00e7ekle\u015fti. Polonya’da bu oran %10, \u0130spanya’da ise %7 olarak ger\u00e7ekle\u015fti. Ara\u015ft\u0131rma, bu performans\u0131n arkas\u0131nda; g\u00fc\u00e7l\u00fc yetenek havuzlar\u0131, mevcut i\u015f hacmi, yat\u0131r\u0131m dostu uygulamalar, vergi te\u015fvikleri, yerel yetkinlik geli\u015ftirme programlar\u0131 ve dijital altyap\u0131 yat\u0131r\u0131mlar\u0131n\u0131n bulundu\u011funu ortaya koyuyor.<\/p>\n

Fransa, Birle\u015fik Krall\u0131k ve Almanya’da yabanc\u0131 yat\u0131r\u0131m geriledi<\/strong><\/h3>\n

Ara\u015ft\u0131rmaya g\u00f6re; yabanc\u0131 yat\u0131r\u0131mlar ge\u00e7en y\u0131la k\u0131yasla Fransa’da %17, Birle\u015fik Krall\u0131k’ta %14 ve Almanya’da %10 d\u00fc\u015f\u00fc\u015f g\u00f6sterdi. Fransa’da ya\u015fanan siyasi belirsizlikler, Birle\u015fik Krall\u0131k’ta ticari s\u00fcrt\u00fc\u015fmeler ve artan vergi y\u00fckleri, Almanya’da ise enerji maliyetleri ve \u00c7in’den gelen talebin zay\u0131flamas\u0131 yat\u0131r\u0131mc\u0131 g\u00fcvenini olumsuz etkileyen temel unsurlar aras\u0131nda yer ald\u0131.<\/p>\n

Yabanc\u0131 yat\u0131r\u0131mc\u0131lar\u0131n Avrupa’ya ilgisi s\u00fcr\u00fcyor<\/strong><\/h3>\n

Avrupa; zay\u0131f ekonomik b\u00fcy\u00fcme, enerji fiyatlar\u0131ndaki dalgalanmalar, ABD ile ya\u015fanan ticari gerilimler ve Ukrayna’daki gerilim ile Orta Do\u011fu’daki anla\u015fmazl\u0131klar\u0131n devam eden etkileri nedeniyle \u00f6nemli zorluklarla kar\u015f\u0131 kar\u015f\u0131ya kal\u0131yor. Buna ra\u011fmen, 2025 y\u0131l\u0131nda do\u011frudan yabanc\u0131 yat\u0131r\u0131m projelerinde g\u00f6r\u00fclen sadece %7’lik d\u00fc\u015f\u00fc\u015f, Avrupa’n\u0131n temel ekonomik ve kurumsal avantajlar\u0131n\u0131n diren\u00e7li kalmaya devam etti\u011fini g\u00f6steriyor. \u00d6te yandan Avrupa’da do\u011frudan yabanc\u0131 yat\u0131r\u0131m projeleri kapsam\u0131nda yarat\u0131lan istihdam say\u0131s\u0131n\u0131n %25 geriledi\u011fi g\u00f6r\u00fcl\u00fcyor. Bu durum, yat\u0131r\u0131mc\u0131lar\u0131n mevcut ekonomik ortamda daha se\u00e7ici ve daha k\u00fc\u00e7\u00fck \u00f6l\u00e7ekli yat\u0131r\u0131mlara y\u00f6neldi\u011fine i\u015faret ediyor.<\/p>\n

Yapay zek\u00e2, savunma sanayi ve d\u00fc\u015f\u00fck karbonlu enerji yat\u0131r\u0131mlar\u0131 y\u00fckseli\u015fte<\/strong><\/h3>\n

2025 y\u0131l\u0131nda Avrupa’da yapay zek\u00e2 odakl\u0131 do\u011frudan yabanc\u0131 yat\u0131r\u0131m proje say\u0131s\u0131 %96 art\u0131\u015f g\u00f6sterdi. Bu projeler 14.000’in \u00fczerinde yeni istihdam yaratarak bir \u00f6nceki y\u0131la g\u00f6re %41 daha fazla istihdam sa\u011flad\u0131. Savunma sekt\u00f6r\u00fcnde do\u011frudan yabanc\u0131 yat\u0131r\u0131m proje say\u0131s\u0131 %84 artarak yakla\u015f\u0131k 7.000 ki\u015filik yeni istihdam yaratt\u0131. Yat\u0131r\u0131mlarda; hava sistemleri, insans\u0131z hava ara\u00e7lar\u0131, uzay teknolojileri, m\u00fchimmat, f\u00fcze sistemleri ve kara savunma teknolojileri \u00f6ne \u00e7\u0131kan alanlar aras\u0131nda yer ald\u0131. D\u00fc\u015f\u00fck karbonlu enerji sekt\u00f6r\u00fcndeki yat\u0131r\u0131mlar ise %25 art\u0131\u015f g\u00f6sterdi.<\/p>\n

Otomotiv, kimya ve sa\u011fl\u0131k yat\u0131r\u0131mlar\u0131 geriledi<\/strong><\/h3>\n

Y\u00fcksek b\u00fcy\u00fcme potansiyeline sahip sekt\u00f6rlerde art\u0131\u015f ya\u015fan\u0131rken, Avrupa’n\u0131n geleneksel sanayi alanlar\u0131nda d\u00fc\u015f\u00fc\u015f g\u00f6zlendi. Otomotiv sekt\u00f6r\u00fcndeki yat\u0131r\u0131mlar %11, kimya sekt\u00f6r\u00fcndeki yat\u0131r\u0131mlar %19 ve sa\u011fl\u0131k \u00fcretimi alan\u0131ndaki yat\u0131r\u0131mlar ise %28 oran\u0131nda geriledi.<\/p>\n

ABD ve Almanya kaynakl\u0131 yat\u0131r\u0131mlar yava\u015fl\u0131yor<\/strong><\/h3>\n

2019\u20132025 d\u00f6neminde ABD ve Almanya’dan Avrupa’ya yap\u0131lan yat\u0131r\u0131mlar s\u0131ras\u0131yla %38 ve %28 d\u00fc\u015ft\u00fc. ABD’li \u015firketler, ticaret politikalar\u0131ndaki belirsizlikler ve yerel yat\u0131r\u0131mlar\u0131 te\u015fvik eden politikalar nedeniyle Avrupa yat\u0131r\u0131mlar\u0131nda daha temkinli davran\u0131rken, Alman \u015firketleri ise artan maliyetler, zay\u0131flayan \u00c7in talebi ve yo\u011funla\u015fan k\u00fcresel rekabet bask\u0131s\u0131yla kar\u015f\u0131 kar\u015f\u0131ya bulunuyor.<\/p>\n

Yat\u0131r\u0131mc\u0131lar k\u0131sa vadede temkinli, uzun vadede ise iyimser<\/strong><\/h3>\n

Ara\u015ft\u0131rmaya kat\u0131lan \u015firketlerin %54’\u00fc \u00f6n\u00fcm\u00fczdeki bir y\u0131l i\u00e7erisinde Avrupa’da yeni faaliyet kurmay\u0131 veya mevcut faaliyetlerini geni\u015fletmeyi planl\u0131yor. Kat\u0131l\u0131mc\u0131lar\u0131n %41’i jeopolitik gerilimler ve \u00e7at\u0131\u015fmalar\u0131 Avrupa’n\u0131n yat\u0131r\u0131m \u00e7ekicili\u011fi a\u00e7\u0131s\u0131ndan en \u00f6nemli risk olarak de\u011ferlendirirken; makroekonomik ko\u015fullar, ticaret engelleri ve artan reg\u00fclasyon y\u00fck\u00fc de \u00f6ne \u00e7\u0131kan di\u011fer risk unsurlar\u0131 aras\u0131nda yer al\u0131yor. Ge\u00e7ti\u011fimiz y\u0131la g\u00f6re reg\u00fclasyon ve b\u00fcrokratik karma\u015f\u0131kl\u0131\u011fa ili\u015fkin kayg\u0131lar\u0131n yeniden y\u00fckseli\u015fe ge\u00e7ti\u011fi g\u00f6r\u00fcl\u00fcyor. Bu nedenle Avrupa Birli\u011fi, \u015firketler \u00fczerindeki idari y\u00fck\u00fc azaltmaya y\u00f6nelik kapsaml\u0131 sadele\u015ftirme \u00e7al\u0131\u015fmalar\u0131n\u0131 s\u00fcrd\u00fcr\u00fcyor.<\/p>\n

Avrupa uzun vadeli yat\u0131r\u0131m \u00e7ekicili\u011fini koruyor<\/strong><\/h3>\n

Ara\u015ft\u0131rmaya kat\u0131lan \u015firketlerin %60’\u0131 Avrupa’n\u0131n \u00f6n\u00fcm\u00fczdeki \u00fc\u00e7 y\u0131l i\u00e7erisinde yat\u0131r\u0131m \u00e7ekicili\u011finin artaca\u011f\u0131n\u0131 \u00f6ng\u00f6r\u00fcyor. Avrupa’n\u0131n geni\u015f ve eri\u015filebilir pazar\u0131, g\u00fc\u00e7l\u00fc altyap\u0131s\u0131, s\u00fcrd\u00fcr\u00fclebilirlik alan\u0131ndaki liderli\u011fi, inovasyon kapasitesi ve y\u00fcksek nitelikli i\u015f g\u00fcc\u00fc yat\u0131r\u0131mc\u0131lar\u0131n en \u00e7ok \u00f6nem verdi\u011fi avantajlar aras\u0131nda yer al\u0131yor. Kat\u0131l\u0131mc\u0131lar ayn\u0131 zamanda Avrupa’n\u0131n rekabet\u00e7ilik ve verimlilik alanlar\u0131nda ihtiya\u00e7 duydu\u011fu d\u00f6n\u00fc\u015f\u00fcm\u00fc ger\u00e7ekle\u015ftirebilece\u011fine de inan\u0131yor. \u015eirketlerin %52’si Avrupa’n\u0131n yat\u0131r\u0131m ortam\u0131n\u0131 g\u00fc\u00e7lendirecek stratejik kararlar\u0131 hayata ge\u00e7irece\u011fini d\u00fc\u015f\u00fcn\u00fcrken, yaln\u0131zca %21’i bu konuda olumsuz g\u00f6r\u00fc\u015f bildiriyor.<\/p>\n

Avrupa’n\u0131n planlar\u0131n\u0131 uygulamaya d\u00f6n\u00fc\u015ft\u00fcrmesi gerekiyor<\/strong><\/h3>\n

Ara\u015ft\u0131rma kapsam\u0131nda g\u00f6r\u00fc\u015f\u00fclen 500 yat\u0131r\u0131m lideri, Avrupa’n\u0131n k\u00fcresel rekabet g\u00fcc\u00fcn\u00fc koruyabilmesi i\u00e7in \u00f6ncelikle k\u00fc\u00e7\u00fck ve orta \u00f6l\u00e7ekli i\u015fletmelerin daha g\u00fc\u00e7l\u00fc \u015fekilde desteklenmesi, enerji maliyetlerinin azalt\u0131lmas\u0131 ve stratejik sekt\u00f6rlere y\u00f6nelik te\u015fviklerin art\u0131r\u0131lmas\u0131 gerekti\u011fini vurguluyor. Bununla birlikte yat\u0131r\u0131mc\u0131lar, vergi sistemlerinin sadele\u015ftirilmesi, dijital inovasyonun h\u0131zland\u0131r\u0131lmas\u0131 ve rekabet\u00e7ili\u011fi art\u0131racak politikalar\u0131n kararl\u0131l\u0131kla uygulanmas\u0131n\u0131n Avrupa’n\u0131n uzun vadeli yat\u0131r\u0131m \u00e7ekicili\u011fini daha da g\u00fc\u00e7lendirece\u011fi g\u00f6r\u00fc\u015f\u00fcn\u00fc payla\u015f\u0131yor.<\/p>\n

EY-Parthenon T\u00fcrkiye Ba\u015fkan\u0131 \u00d6zge G\u00fcrsoy<\/strong> ara\u015ft\u0131rmayla ilgili \u015funlar\u0131 s\u00f6yledi: \u201cEY Avrupa \u00c7ekicilik Ara\u015ft\u0131rmam\u0131z\u0131n sonu\u00e7lar\u0131; jeopolitik dalgalanmalar\u0131n, ticarette artan k\u0131s\u0131tlamalar\u0131n ve ekonomik belirsizliklerin k\u00fcresel yat\u0131r\u0131m ortam\u0131n\u0131 yeniden \u015fekillendirdi\u011fini g\u00f6steriyor. Ancak t\u00fcm bu zorluklara ra\u011fmen Avrupa’n\u0131n, yabanc\u0131 yat\u0131r\u0131mlar a\u00e7\u0131s\u0131ndan dayan\u0131kl\u0131l\u0131\u011f\u0131n\u0131 koruyan ve yat\u0131r\u0131mc\u0131lar i\u00e7in cazibesini s\u00fcrd\u00fcren bir merkez olmaya devam etti\u011fini g\u00f6r\u00fcyoruz. Bu anlamda T\u00fcrkiye’de olduk\u00e7a iyi bir ivme kaydetmi\u015f durumda. 2024 y\u0131l\u0131 sonu\u00e7lar\u0131nda do\u011frudan yabanc\u0131 yat\u0131r\u0131mda be\u015finci s\u0131rada yer alan T\u00fcrkiye, 2025 y\u0131l\u0131nda d\u00f6rd\u00fcnc\u00fc s\u0131raya y\u00fckselerek do\u011frudan yabanc\u0131 yat\u0131r\u0131m projelerini %20 art\u0131rd\u0131 ve toplam proje say\u0131s\u0131n\u0131 383’e \u00e7\u0131kard\u0131. Ara\u015ft\u0131rmam\u0131zdan yat\u0131r\u0131mlar\u0131n giderek daha se\u00e7ici hale geldi\u011fini; yapay zek\u00e2, savunma ve enerji gibi y\u00fcksek b\u00fcy\u00fcme potansiyeline sahip stratejik alanlara ve g\u00fc\u00e7l\u00fc yetkinlik ekosistemlerine sahip \u015fehir ve b\u00f6lgelere y\u00f6neldi\u011fini g\u00f6zlemliyoruz. Ara\u015ft\u0131rman\u0131n, yat\u0131r\u0131m kararlar\u0131nda art\u0131k tek bir belirleyici unsurun olmad\u0131\u011f\u0131 ger\u00e7e\u011fini ortaya koyuyor. Teknolojik d\u00f6n\u00fc\u015f\u00fcm, insan kayna\u011f\u0131na eri\u015fim, reg\u00fclasyonlar, jeopolitik geli\u015fmeler, enerji maliyetleri, ham madde ve tedarik zinciri dinamikleri gibi bir\u00e7ok unsur e\u015f zamanl\u0131 olarak yat\u0131r\u0131m stratejilerini etkiliyor. Bu nedenle \u015firketler i\u00e7in as\u0131l rekabet avantaj\u0131, de\u011fi\u015fimi \u00f6ng\u00f6rebilme ve yat\u0131r\u0131mlar\u0131n\u0131 do\u011fru zamanda, do\u011fru sekt\u00f6re ve do\u011fru co\u011frafyalara y\u00f6nlendirebilme yetkinli\u011finde yat\u0131yor.\u201d<\/p>\n

EY Avrupa \u00c7ekicilik Ara\u015ft\u0131rmas\u0131 ile ilgili detayl\u0131 bilgilere EY web sitesi<\/a> \u00fczerinden ula\u015f\u0131labilir.<\/p>\n","protected":false},"excerpt":{"rendered":"

EY Avrupa \u00c7ekicilik Ara\u015ft\u0131rmas\u0131’na g\u00f6re, 2025’te Avrupa genelinde do\u011frudan yabanc\u0131 yat\u0131r\u0131mlar y\u00fczde 7 gerilerken, T\u00fcrkiye’de y\u00fczde 20 art\u0131\u015fla 383 projeye ula\u015f\u0131ld\u0131.<\/p>\n","protected":false},"author":2,"featured_media":335,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_ecomap_primary_org_id":2280,"_ecomap_primary_org_name":"EY","_ecomap_mentioned_org_ids":"[]","_ecomap_related_org_ids":"","_ecomap_match_confidence":0.95,"_ecomap_email_message_id":"19eee4a18b32406e","_ecomap_email_from":"pressrelease@faselis.com","_ecomap_editor_notes":"Kaynak b\u00fcltendeki e-posta HTML'si temizlendi, footer ve abonelik ba\u011flant\u0131lar\u0131 kald\u0131r\u0131ld\u0131. 'EY Hakk\u0131nda' \u015firket profili b\u00f6l\u00fcm\u00fc \u00e7\u0131kar\u0131ld\u0131. Ba\u015fl\u0131k ve alt ba\u015fl\u0131k d\u00fczenlendi, spot h2 olarak yap\u0131land\u0131r\u0131ld\u0131. \u0130\u00e7 b\u00f6l\u00fcm ba\u015fl\u0131klar\u0131 h3 olarak eklendi. Hafif d\u00fczeltmeler yap\u0131ld\u0131.","_ecomap_original_body":"

Say\u0131n Bas\u0131n Mensubu,

EY\u2019\u0131n haz\u0131rlad\u0131\u011f\u0131 Avrupa \u00c7ekicilik Ara\u015ft\u0131rmas\u0131\u2019n\u0131n sonu\u00e7lar\u0131 a\u00e7\u0131kland\u0131. Ara\u015ft\u0131rma; Avrupa\u2019n\u0131n k\u00fcresel ekonomik ve jeopolitik belirsizliklere ra\u011fmen uluslararas\u0131 yabanc\u0131 yat\u0131r\u0131mc\u0131lar a\u00e7\u0131s\u0131ndan \u00f6nemli bir cazibe merkezi olmay\u0131 s\u00fcrd\u00fcrd\u00fc\u011f\u00fcn\u00fc ortaya koyuyor.

Konuyla ilgili b\u00fclten ve g\u00f6rseli bilgilerinize sunar\u0131z,

Sayg\u0131lar\u0131m\u0131zla,


<\/p>EY Avrupa \u00c7ekicilik Ara\u015ft\u0131rmas\u0131 2026 yay\u0131mland\u0131 : 2025 y\u0131l\u0131nda T\u00fcrkiye\u2019ye yabanc\u0131 yat\u0131r\u0131m %20 artt\u0131<\/title> <center><table align=\"center\" border=\"0\" cellpadding=\"0\" cellspacing=\"0\" width=\"100%\" height=\"100%\" id=\"bodycontent\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; background-color: #f6f7f8; color: #1c2b28; font-size: 12px; margin: 0; margin-top: 0px; mso-table-lspace: 0pt; mso-table-rspace: 0pt; padding: 0; padding-top: 0px;\"><tr style=\"border: 0px none; border-collapse: collapse; border-spacing: 0px;\"><td align=\"center\" valign=\"top\" id=\"bodyinside\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; background-color: #f6f7f8; border-collapse: collapse; color: #1c2b28; font-size: 12px; margin: 0; mso-table-lspace: 0pt; mso-table-rspace: 0pt; padding: 20px;\"><table border=\"0\" cellpadding=\"0\" cellspacing=\"0\" id=\"template\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; background-color: #ffffff; margin-top: 0px; mso-table-lspace: 0pt; mso-table-rspace: 0pt; padding-top: 0px; width: 600px;\" width=\"600\"><tr style=\"border: 0px none; border-collapse: collapse; border-spacing: 0px;\"><td align=\"center\" valign=\"top\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; border-collapse: collapse; mso-table-lspace: 0pt; mso-table-rspace: 0pt;\"><table border=\"0\" cellpadding=\"0\" cellspacing=\"0\" width=\"100%\" id=\"preheader\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; background-color: #f6f7f8; margin-top: 0px; mso-table-lspace: 0pt; mso-table-rspace: 0pt; padding-top: 0px;\"><tr style=\"border: 0px none; border-collapse: collapse; border-spacing: 0px;\"><td valign=\"top\" class=\"preheadercontent\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; border-collapse: collapse; color: #808080; font-family: Helvetica,Arial,sans-serif; font-size: 11px; line-height: 125%; mso-table-lspace: 0pt; mso-table-rspace: 0pt; padding-bottom: 10px; padding-left: 20px; padding-right: 20px; padding-top: 10px; text-align: center;\"><\/td><\/tr><\/table><\/td><\/tr><tr style=\"border: 0px none; border-collapse: collapse; border-spacing: 0px;\"><td align=\"center\" valign=\"top\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; border-collapse: collapse; mso-table-lspace: 0pt; mso-table-rspace: 0pt; padding-top:20px\"><table border=\"0\" cellpadding=\"0\" cellspacing=\"0\" width=\"100%\" class=\"mailbody\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; font-family: Helvetica,Arial,sans-serif; font-size: 14px; line-height: 1.5; margin-top: 0px; mso-table-lspace: 0pt; mso-table-rspace: 0pt; padding-bottom: 20px; padding-left: 20px; padding-right: 20px; padding-top: 20px;\"><tr style=\"border: 0px none; border-collapse: collapse; border-spacing: 0px;\"><td valign=\"top\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; border-collapse: collapse; mso-table-lspace: 0pt; mso-table-rspace: 0pt;\"><p style='margin-right:0cm;margin-left:0cm;font-size:15px;font-family:\"Calibri\",sans-serif;margin-top:0cm;margin-bottom:8.0pt;line-height:normal;text-align:center;'><strong fr-original-style=\"\" style=\"font-weight: 700;\"><span style=\"font-size:21px;\">EY Avrupa \u00c7ekicilik Ara\u015ft\u0131rmas\u0131 2026 yay\u0131mland\u0131\u00a0<\/span><\/strong><\/p><p style='margin-right:0cm;margin-left:0cm;font-size:15px;font-family:\"Calibri\",sans-serif;margin-top:0cm;margin-bottom:8.0pt;line-height:normal;text-align:center;'><strong fr-original-style=\"\" style=\"font-weight: 700;\"><span style=\"font-size:21px;\">2025 y\u0131l\u0131nda T\u00fcrkiye\u2019ye yabanc\u0131 yat\u0131r\u0131m %20 artt\u0131<\/span><\/strong><\/p><p style='margin-right:0cm;margin-left:0cm;font-size:15px;font-family:\"Calibri\",sans-serif;margin:0cm;text-align:center;'><strong fr-original-style=\"\" style=\"font-weight: 700;\">EY Avrupa \u00c7ekicilik Ara\u015ft\u0131rmas\u0131\u2019na g\u00f6re; 2025 y\u0131l\u0131nda Avrupa\u2019daki do\u011frudan yabanc\u0131 yat\u0131r\u0131mlar %7 gerilese de Avrupa k\u0131tas\u0131 genelinde 5.000\u2019in \u00fczerinde yat\u0131r\u0131m projesi hayata ge\u00e7irildi ve 200.000\u2019den fazla yeni istihdam sa\u011fland\u0131. Yat\u0131r\u0131mlar; yapay zek\u00e2, savunma sanayi ve d\u00fc\u015f\u00fck karbonlu enerji \u00fcretimi gibi y\u00fcksek b\u00fcy\u00fcme potansiyeline sahip alanlarda artarken; otomotiv ve kimya gibi geleneksel sanayi kollar\u0131nda gerileme ya\u015fand\u0131. Fransa, Birle\u015fik Krall\u0131k ve Almanya\u2019da yabanc\u0131 yat\u0131r\u0131mlar\u0131n azald\u0131\u011f\u0131 bir d\u00f6nemde; T\u00fcrkiye, Polonya ve \u0130spanya yat\u0131r\u0131m \u00e7ekme konusunda \u00f6ne \u00e7\u0131kt\u0131.<\/strong><\/p><p style='margin-right:0cm;margin-left:0cm;font-size:15px;font-family:\"Calibri\",sans-serif;margin:0cm;'><strong fr-original-style=\"\" style=\"font-weight: 700;\">\u00a0<\/strong><\/p><p style='margin-right:0cm;margin-left:0cm;font-size:15px;font-family:\"Calibri\",sans-serif;margin-top:0cm;margin-bottom:8.0pt;line-height:normal;text-align:justify;'>Uluslararas\u0131 dan\u0131\u015fmanl\u0131k \u015firketi EY\u2019\u0131n haz\u0131rlad\u0131\u011f\u0131 Avrupa \u00c7ekicilik Ara\u015ft\u0131rmas\u0131\u2019n\u0131n (European Attractiveness Survey) sonu\u00e7lar\u0131 a\u00e7\u0131kland\u0131. Ara\u015ft\u0131rma; Avrupa\u2019n\u0131n k\u00fcresel ekonomik ve jeopolitik belirsizliklere ra\u011fmen uluslararas\u0131 yabanc\u0131 yat\u0131r\u0131mc\u0131lar a\u00e7\u0131s\u0131ndan \u00f6nemli bir cazibe merkezi olmay\u0131 s\u00fcrd\u00fcrd\u00fc\u011f\u00fcn\u00fc ortaya koyuyor.<\/p><p style='margin-right:0cm;margin-left:0cm;font-size:15px;font-family:\"Calibri\",sans-serif;margin:0cm;text-align:justify;'><strong fr-original-style=\"\" style=\"font-weight: 700;\">T\u00fcrkiye\u2019de yabanc\u0131 yat\u0131r\u0131mlar %20 artt\u0131<\/strong><\/p><p style='margin-right:0cm;margin-left:0cm;font-size:15px;font-family:\"Calibri\",sans-serif;margin:0cm;text-align:justify;'>Avrupa genelindeki d\u00fc\u015f\u00fc\u015f e\u011filimine ra\u011fmen T\u00fcrkiye, Polonya ve \u0130spanya gibi \u00fclkeler yat\u0131r\u0131m performanslar\u0131yla dikkat \u00e7ekti. Bir \u00f6nceki y\u0131l do\u011frudan yabanc\u0131 yat\u0131r\u0131mda be\u015finci s\u0131rada yer alan T\u00fcrkiye\u2019de do\u011frudan yabanc\u0131 yat\u0131r\u0131m projeleri %20 artarak d\u00f6rd\u00fcnc\u00fc s\u0131raya y\u00fckseldi ve proje say\u0131s\u0131 383 olarak ger\u00e7ekle\u015fti. Polonya\u2019da bu oran %10, \u0130spanya\u2019da ise %7 olarak ger\u00e7ekle\u015fti. Ara\u015ft\u0131rma, bu performans\u0131n arkas\u0131nda; g\u00fc\u00e7l\u00fc yetenek havuzlar\u0131, mevcut i\u015f hacmi, yat\u0131r\u0131m dostu uygulamalar, vergi te\u015fvikleri, yerel yetkinlik geli\u015ftirme programlar\u0131 ve dijital altyap\u0131 yat\u0131r\u0131mlar\u0131n\u0131n bulundu\u011funu ortaya koyuyor.<\/p><p style='margin-right:0cm;margin-left:0cm;font-size:15px;font-family:\"Calibri\",sans-serif;margin:0cm;text-align:justify;'><strong fr-original-style=\"\" style=\"font-weight: 700;\">\u00a0<\/strong><\/p><p style='margin-right:0cm;margin-left:0cm;font-size:15px;font-family:\"Calibri\",sans-serif;margin:0cm;text-align:justify;'><strong fr-original-style=\"\" style=\"font-weight: 700;\">Fransa, Birle\u015fik Krall\u0131k ve Almanya\u2019da yabanc\u0131 yat\u0131r\u0131m\u0131 geriledi<\/strong><\/p><p style='margin-right:0cm;margin-left:0cm;font-size:15px;font-family:\"Calibri\",sans-serif;margin:0cm;text-align:justify;'>Ara\u015ft\u0131rmaya g\u00f6re; yabanc\u0131 yat\u0131r\u0131mlar ge\u00e7en y\u0131la k\u0131yasla Fransa\u2019da %17, Birle\u015fik Krall\u0131k\u2019ta %14 ve Almanya\u2019da %10 d\u00fc\u015f\u00fc\u015f g\u00f6sterdi. Fransa\u2019da ya\u015fanan siyasi belirsizlikler, Birle\u015fik Krall\u0131k\u2019ta ticari s\u00fcrt\u00fc\u015fmeler ve artan vergi y\u00fckleri, Almanya\u2019da ise enerji maliyetleri ve \u00c7in\u2019den gelen talebin zay\u0131flamas\u0131 yat\u0131r\u0131mc\u0131 g\u00fcvenini olumsuz etkileyen temel unsurlar aras\u0131nda yer ald\u0131.<\/p><p style='margin-right:0cm;margin-left:0cm;font-size:15px;font-family:\"Calibri\",sans-serif;margin:0cm;text-align:justify;'><strong fr-original-style=\"\" style=\"font-weight: 700;\">\u00a0<\/strong><\/p><p style='margin-right:0cm;margin-left:0cm;font-size:15px;font-family:\"Calibri\",sans-serif;margin:0cm;text-align:justify;'><strong fr-original-style=\"\" style=\"font-weight: 700;\">Yabanc\u0131 yat\u0131r\u0131mc\u0131lar\u0131n Avrupa\u2019ya ilgisi s\u00fcr\u00fcyor<\/strong><\/p><p style='margin-right:0cm;margin-left:0cm;font-size:15px;font-family:\"Calibri\",sans-serif;margin:0cm;text-align:justify;'>Avrupa; zay\u0131f ekonomik b\u00fcy\u00fcme, enerji fiyatlar\u0131ndaki dalgalanmalar, ABD ile ya\u015fanan ticari gerilimler ve Ukrayna\u2019daki gerilim ile Orta Do\u011fu\u2019daki anla\u015fmazl\u0131klar\u0131n devam eden etkileri nedeniyle \u00f6nemli zorluklarla kar\u015f\u0131 kar\u015f\u0131ya kal\u0131yor. Buna ra\u011fmen, 2025 y\u0131l\u0131nda do\u011frudan yabanc\u0131 yat\u0131r\u0131m projelerinde g\u00f6r\u00fclen sadece %7\u2019lik d\u00fc\u015f\u00fc\u015f, Avrupa\u2019n\u0131n temel ekonomik ve kurumsal avantajlar\u0131n\u0131n diren\u00e7li kalmaya devam etti\u011fini g\u00f6steriyor. \u00d6te yandan Avrupa\u2019da do\u011frudan yabanc\u0131 yat\u0131r\u0131m projeleri kapsam\u0131nda yarat\u0131lan istihdam say\u0131s\u0131n\u0131n %25 geriledi\u011fi g\u00f6r\u00fcl\u00fcyor. Bu durum, yat\u0131r\u0131mc\u0131lar\u0131n mevcut ekonomik ortamda daha se\u00e7ici ve daha k\u00fc\u00e7\u00fck \u00f6l\u00e7ekli yat\u0131r\u0131mlara y\u00f6neldi\u011fine i\u015faret ediyor.<\/p><p style='margin-right:0cm;margin-left:0cm;font-size:15px;font-family:\"Calibri\",sans-serif;margin:0cm;text-align:justify;'>\u00a0<\/p><p style='margin-right:0cm;margin-left:0cm;font-size:15px;font-family:\"Calibri\",sans-serif;margin:0cm;text-align:justify;'><strong fr-original-style=\"\" style=\"font-weight: 700;\">\u00a0<\/strong><strong fr-original-style=\"\" style=\"font-weight: 700;\">Yapay zek\u00e2, savunma sanayi ve d\u00fc\u015f\u00fck karbonlu enerji yat\u0131r\u0131mlar\u0131 y\u00fckseli\u015fte<\/strong><\/p><p style='margin-right:0cm;margin-left:0cm;font-size:15px;font-family:\"Calibri\",sans-serif;margin:0cm;text-align:justify;'>2025 y\u0131l\u0131nda Avrupa\u2019da yapay zek\u00e2 odakl\u0131 do\u011frudan yabanc\u0131 yat\u0131r\u0131m proje say\u0131s\u0131 %96 art\u0131\u015f g\u00f6sterdi. Bu projeler 14.000\u2019in \u00fczerinde yeni istihdam yaratarak bir \u00f6nceki y\u0131la g\u00f6re %41 daha fazla istihdam sa\u011flad\u0131. Savunma sekt\u00f6r\u00fcnde do\u011frudan yabanc\u0131 yat\u0131r\u0131m proje say\u0131s\u0131 %84 artarak yakla\u015f\u0131k 7.000 ki\u015filik yeni istihdam yaratt\u0131. Yat\u0131r\u0131mlarda; hava sistemleri, insans\u0131z hava ara\u00e7lar\u0131, uzay teknolojileri, m\u00fchimmat, f\u00fcze sistemleri ve kara savunma teknolojileri \u00f6ne \u00e7\u0131kan alanlar aras\u0131nda yer ald\u0131. D\u00fc\u015f\u00fck karbonlu enerji sekt\u00f6r\u00fcndeki yat\u0131r\u0131mlar ise %25 art\u0131\u015f g\u00f6sterdi.<\/p><p style='margin-right:0cm;margin-left:0cm;font-size:15px;font-family:\"Calibri\",sans-serif;margin:0cm;text-align:justify;'>\u00a0<\/p><p style='margin-right:0cm;margin-left:0cm;font-size:15px;font-family:\"Calibri\",sans-serif;margin:0cm;text-align:justify;'><strong fr-original-style=\"\" style=\"font-weight: 700;\">Otomotiv, kimya ve sa\u011fl\u0131k yat\u0131r\u0131mlar\u0131 geriledi<\/strong><\/p><p style='margin-right:0cm;margin-left:0cm;font-size:15px;font-family:\"Calibri\",sans-serif;margin-top:0cm;margin-bottom:8.0pt;line-height:normal;text-align:justify;'>Y\u00fcksek b\u00fcy\u00fcme potansiyeline sahip sekt\u00f6rlerde art\u0131\u015f ya\u015fan\u0131rken, Avrupa\u2019n\u0131n geleneksel sanayi alanlar\u0131nda d\u00fc\u015f\u00fc\u015f g\u00f6zlendi. Otomotiv sekt\u00f6r\u00fcndeki yat\u0131r\u0131mlar %11, kimya sekt\u00f6r\u00fcndeki yat\u0131r\u0131mlar %19 ve sa\u011fl\u0131k \u00fcretimi alan\u0131ndaki yat\u0131r\u0131mlar ise %28 oran\u0131nda geriledi.<\/p><p style='margin-right:0cm;margin-left:0cm;font-size:15px;font-family:\"Calibri\",sans-serif;margin:0cm;text-align:justify;'><strong fr-original-style=\"\" style=\"font-weight: 700;\">ABD ve Almanya kaynakl\u0131 yat\u0131r\u0131mlar yava\u015fl\u0131yor<\/strong><\/p><p style='margin-right:0cm;margin-left:0cm;font-size:15px;font-family:\"Calibri\",sans-serif;margin:0cm;text-align:justify;'>2019\u20132025 d\u00f6neminde ABD ve Almanya\u2019dan Avrupa\u2019ya yap\u0131lan yat\u0131r\u0131mlar s\u0131ras\u0131yla %38 ve %28 d\u00fc\u015ft\u00fc. ABD\u2019li \u015firketler, ticaret politikalar\u0131ndaki belirsizlikler ve yerel yat\u0131r\u0131mlar\u0131 te\u015fvik eden politikalar nedeniyle Avrupa yat\u0131r\u0131mlar\u0131nda daha temkinli davran\u0131rken, Alman \u015firketleri ise artan maliyetler, zay\u0131flayan \u00c7in talebi ve yo\u011funla\u015fan k\u00fcresel rekabet bask\u0131s\u0131yla kar\u015f\u0131 kar\u015f\u0131ya bulunuyor.<\/p><p style='margin-right:0cm;margin-left:0cm;font-size:15px;font-family:\"Calibri\",sans-serif;margin:0cm;text-align:justify;'>\u00a0<\/p><p style='margin-right:0cm;margin-left:0cm;font-size:15px;font-family:\"Calibri\",sans-serif;margin:0cm;text-align:justify;'><strong fr-original-style=\"\" style=\"font-weight: 700;\">Yat\u0131r\u0131mc\u0131lar k\u0131sa vadede temkinli, uzun vadede ise iyimser<\/strong><\/p><p style='margin-right:0cm;margin-left:0cm;font-size:15px;font-family:\"Calibri\",sans-serif;margin-top:0cm;margin-bottom:8.0pt;line-height:normal;text-align:justify;'>Ara\u015ft\u0131rmaya kat\u0131lan \u015firketlerin %54\u2019\u00fc \u00f6n\u00fcm\u00fczdeki bir y\u0131l i\u00e7erisinde Avrupa\u2019da yeni faaliyet kurmay\u0131 veya mevcut faaliyetlerini geni\u015fletmeyi planl\u0131yor. Kat\u0131l\u0131mc\u0131lar\u0131n %41\u2019i jeopolitik gerilimler ve \u00e7at\u0131\u015fmalar\u0131 Avrupa\u2019n\u0131n yat\u0131r\u0131m \u00e7ekicili\u011fi a\u00e7\u0131s\u0131ndan en \u00f6nemli risk olarak de\u011ferlendirirken; makroekonomik ko\u015fullar, ticaret engelleri ve artan reg\u00fclasyon y\u00fck\u00fc de \u00f6ne \u00e7\u0131kan di\u011fer risk unsurlar\u0131 aras\u0131nda yer al\u0131yor.<\/p><p style='margin-right:0cm;margin-left:0cm;font-size:15px;font-family:\"Calibri\",sans-serif;margin-top:0cm;margin-bottom:8.0pt;line-height:normal;text-align:justify;'>Ge\u00e7ti\u011fimiz y\u0131la g\u00f6re reg\u00fclasyon ve b\u00fcrokratik karma\u015f\u0131kl\u0131\u011fa ili\u015fkin kayg\u0131lar\u0131n yeniden y\u00fckseli\u015fe ge\u00e7ti\u011fi g\u00f6r\u00fcl\u00fcyor. Bu nedenle Avrupa Birli\u011fi, \u015firketler \u00fczerindeki idari y\u00fck\u00fc azaltmaya y\u00f6nelik kapsaml\u0131 sadele\u015ftirme \u00e7al\u0131\u015fmalar\u0131n\u0131 s\u00fcrd\u00fcr\u00fcyor.<\/p><p style='margin-right:0cm;margin-left:0cm;font-size:15px;font-family:\"Calibri\",sans-serif;margin:0cm;text-align:justify;'><strong fr-original-style=\"\" style=\"font-weight: 700;\">Avrupa uzun vadeli yat\u0131r\u0131m \u00e7ekicili\u011fini koruyor<\/strong><\/p><p style='margin-right:0cm;margin-left:0cm;font-size:15px;font-family:\"Calibri\",sans-serif;margin:0cm;text-align:justify;'>Ara\u015ft\u0131rmaya kat\u0131lan \u015firketlerin %60\u2019\u0131 Avrupa\u2019n\u0131n \u00f6n\u00fcm\u00fczdeki \u00fc\u00e7 y\u0131l i\u00e7erisinde yat\u0131r\u0131m \u00e7ekicili\u011finin artaca\u011f\u0131n\u0131 \u00f6ng\u00f6r\u00fcyor. Avrupa\u2019n\u0131n geni\u015f ve eri\u015filebilir pazar\u0131, g\u00fc\u00e7l\u00fc altyap\u0131s\u0131, s\u00fcrd\u00fcr\u00fclebilirlik alan\u0131ndaki liderli\u011fi, inovasyon kapasitesi ve y\u00fcksek nitelikli i\u015f g\u00fcc\u00fc yat\u0131r\u0131mc\u0131lar\u0131n en \u00e7ok \u00f6nem verdi\u011fi avantajlar aras\u0131nda yer al\u0131yor. Kat\u0131l\u0131mc\u0131lar ayn\u0131 zamanda Avrupa\u2019n\u0131n rekabet\u00e7ilik ve verimlilik alanlar\u0131nda ihtiya\u00e7 duydu\u011fu d\u00f6n\u00fc\u015f\u00fcm\u00fc ger\u00e7ekle\u015ftirebilece\u011fine de inan\u0131yor. \u015eirketlerin %52\u2019si Avrupa\u2019n\u0131n yat\u0131r\u0131m ortam\u0131n\u0131 g\u00fc\u00e7lendirecek stratejik kararlar\u0131 hayata ge\u00e7irece\u011fini d\u00fc\u015f\u00fcn\u00fcrken, yaln\u0131zca %21\u2019i bu konuda olumsuz g\u00f6r\u00fc\u015f bildiriyor.<\/p><p style='margin-right:0cm;margin-left:0cm;font-size:15px;font-family:\"Calibri\",sans-serif;margin:0cm;text-align:justify;'><strong fr-original-style=\"\" style=\"font-weight: 700;\">\u00a0<\/strong><\/p><p style='margin-right:0cm;margin-left:0cm;font-size:15px;font-family:\"Calibri\",sans-serif;margin:0cm;text-align:justify;'><strong fr-original-style=\"\" style=\"font-weight: 700;\">Avrupa\u2019n\u0131n planlar\u0131n\u0131 uygulamaya d\u00f6n\u00fc\u015ft\u00fcrmesi gerekiyor<\/strong><\/p><p style='margin-right:0cm;margin-left:0cm;font-size:15px;font-family:\"Calibri\",sans-serif;margin:0cm;text-align:justify;'>Ara\u015ft\u0131rma kapsam\u0131nda g\u00f6r\u00fc\u015f\u00fclen 500 yat\u0131r\u0131m lideri, Avrupa\u2019n\u0131n k\u00fcresel rekabet g\u00fcc\u00fcn\u00fc koruyabilmesi i\u00e7in \u00f6ncelikle k\u00fc\u00e7\u00fck ve orta \u00f6l\u00e7ekli i\u015fletmelerin daha g\u00fc\u00e7l\u00fc \u015fekilde desteklenmesi, enerji maliyetlerinin azalt\u0131lmas\u0131 ve stratejik sekt\u00f6rlere y\u00f6nelik te\u015fviklerin art\u0131r\u0131lmas\u0131 gerekti\u011fini vurguluyor. Bununla birlikte yat\u0131r\u0131mc\u0131lar, vergi sistemlerinin sadele\u015ftirilmesi, dijital inovasyonun h\u0131zland\u0131r\u0131lmas\u0131 ve rekabet\u00e7ili\u011fi art\u0131racak politikalar\u0131n kararl\u0131l\u0131kla uygulanmas\u0131n\u0131n Avrupa\u2019n\u0131n uzun vadeli yat\u0131r\u0131m \u00e7ekicili\u011fini daha da g\u00fc\u00e7lendirece\u011fi g\u00f6r\u00fc\u015f\u00fcn\u00fc payla\u015f\u0131yor.<\/p><p style='margin-right:0cm;margin-left:0cm;font-size:15px;font-family:\"Calibri\",sans-serif;margin-top:0cm;margin-bottom:8.0pt;line-height:107%;text-align:justify;'><strong fr-original-style=\"\" style=\"font-weight: 700;\"><span style='font-size:15px;font-family:\"Calibri\",sans-serif;'>\u00a0<\/span><\/strong><\/p><p style='margin-right:0cm;margin-left:0cm;font-size:15px;font-family:\"Calibri\",sans-serif;margin-top:0cm;margin-bottom:8.0pt;line-height:107%;text-align:justify;'><strong fr-original-style=\"\" style=\"font-weight: 700;\"><span style='font-size:15px;font-family:\"Calibri\",sans-serif;'>EY-Parthenon T\u00fcrkiye Ba\u015fkan\u0131 \u00d6zge G\u00fcrsoy ara\u015ft\u0131rmayla ilgili \u015funlar\u0131 s\u00f6yledi:<\/span><\/strong><\/p><p style='margin-right:0cm;margin-left:0cm;font-size:15px;font-family:\"Calibri\",sans-serif;margin-top:0cm;margin-bottom:8.0pt;line-height:107%;text-align:justify;'><strong fr-original-style=\"\" style=\"font-weight: 700;\"><span style='font-size:15px;font-family:\"Calibri\",sans-serif;'>\u201cEY Avrupa \u00c7ekicilik Ara\u015ft\u0131rmam\u0131z\u0131n sonu\u00e7lar\u0131;<\/span><\/strong><span style='font-size:15px;font-family:\"Calibri\",sans-serif;'>\u00a0jeopolitik dalgalanmalar\u0131n, ticarette artan k\u0131s\u0131tlamalar\u0131n ve ekonomik belirsizliklerin k\u00fcresel yat\u0131r\u0131m ortam\u0131n\u0131 yeniden \u015fekillendirdi\u011fini g\u00f6steriyor. Ancak t\u00fcm bu zorluklara ra\u011fmen Avrupa\u2019n\u0131n, yabanc\u0131 yat\u0131r\u0131mlar a\u00e7\u0131s\u0131ndan dayan\u0131kl\u0131l\u0131\u011f\u0131n\u0131 koruyan ve yat\u0131r\u0131mc\u0131lar i\u00e7in cazibesini s\u00fcrd\u00fcren bir merkez olmaya devam etti\u011fini g\u00f6r\u00fcyoruz. Bu anlamda T\u00fcrkiye\u2019de olduk\u00e7a iyi bir ivme kaydetmi\u015f durumda. 2024 y\u0131l\u0131 sonu\u00e7lar\u0131nda do\u011frudan yabanc\u0131 yat\u0131r\u0131mda be\u015finci s\u0131rada yer alan T\u00fcrkiye, 2025 y\u0131l\u0131nda d\u00f6rd\u00fcnc\u00fc s\u0131raya y\u00fckselerek do\u011frudan yabanc\u0131 yat\u0131r\u0131m projelerini %20 art\u0131rd\u0131 ve toplam proje say\u0131s\u0131n\u0131 383\u2019e \u00e7\u0131kard\u0131.<\/span> <span style='font-size:15px;font-family:\"Calibri\",sans-serif;'>Ara\u015ft\u0131rmam\u0131zdan yat\u0131r\u0131mlar\u0131n giderek daha se\u00e7ici hale geldi\u011fini; yapay zek\u00e2, savunma ve enerji gibi y\u00fcksek b\u00fcy\u00fcme potansiyeline sahip stratejik alanlara ve g\u00fc\u00e7l\u00fc yetkinlik ekosistemlerine sahip \u015fehir ve b\u00f6lgelere y\u00f6neldi\u011fini g\u00f6zlemliyoruz. Ara\u015ft\u0131rman\u0131n, yat\u0131r\u0131m kararlar\u0131nda art\u0131k tek bir belirleyici unsurun olmad\u0131\u011f\u0131 ger\u00e7e\u011fini ortaya koyuyor. Teknolojik d\u00f6n\u00fc\u015f\u00fcm, insan kayna\u011f\u0131na eri\u015fim, reg\u00fclasyonlar, jeopolitik geli\u015fmeler, enerji maliyetleri, ham madde ve tedarik zinciri dinamikleri gibi bir\u00e7ok unsur e\u015f zamanl\u0131 olarak yat\u0131r\u0131m stratejilerini etkiliyor. Bu nedenle \u015firketler i\u00e7in as\u0131l rekabet avantaj\u0131, de\u011fi\u015fimi \u00f6ng\u00f6rebilme ve yat\u0131r\u0131mlar\u0131n\u0131 do\u011fru zamanda, do\u011fru sekt\u00f6re ve do\u011fru co\u011frafyalara y\u00f6nlendirebilme yetkinli\u011finde yat\u0131yor<\/span><span style='font-size:15px;font-family:\"Calibri\",sans-serif;color:black;background:white;'>.\u201d\u00a0 \u00a0 \u00a0 \u00a0 \u00a0<\/span><\/p><p style='margin-right:0cm;margin-left:0cm;font-size:15px;font-family:\"Calibri\",sans-serif;margin-top:0cm;margin-bottom:8.0pt;line-height:107%;text-align:justify;'><span style='font-size:15px;font-family:\"Calibri\",sans-serif;color:black;background:white;'>EY Avrupa \u00c7ekicilik Ara\u015ft\u0131rmas\u0131 ile ilgili detayl\u0131 bilgilere\u00a0<\/span><a fr-original-style=\"\" href=\"https:\/\/www.ey.com\/en_gl\/foreign-direct-investment-surveys\/ey-europe-attractiveness-survey\" style=\"user-select: auto;\"><span style='font-size:15px;font-family:\"Calibri\",sans-serif;background:white;'>EY web sitesi<\/span><\/a><span style='font-size:15px;font-family:\"Calibri\",sans-serif;color:black;background:white;'>\u00a0\u00fczerinden ula\u015f\u0131labilir.<\/span><\/p><p style='margin-right:0cm;margin-left:0cm;font-size:15px;font-family:\"Calibri\",sans-serif;margin-top:0cm;margin-bottom:0cm;line-height:normal;text-align:justify;'><strong fr-original-style=\"\" style=\"font-weight: 700;\"><span style=\"font-size:11px;background:white;\">\u00a0<\/span><\/strong><\/p><p style='margin-right:0cm;margin-left:0cm;font-size:15px;font-family:\"Calibri\",sans-serif;margin-top:0cm;margin-bottom:0cm;line-height:normal;text-align:justify;'><strong fr-original-style=\"\" style=\"font-weight: 700;\"><span style=\"font-size:11px;color:black;background:white;\">EY Hakk\u0131nda<\/span><\/strong><\/p><p style='margin-right:0cm;margin-left:0cm;font-size:15px;font-family:\"Calibri\",sans-serif;margin-top:0cm;margin-bottom:0cm;line-height:normal;text-align:justify;'><span style=\"font-size:11px;color:black;background:white;\">D\u00fcnya \u00e7ap\u0131nda 150\u2019den fazla \u00fclkede dan\u0131\u015fmanl\u0131k, denetim, g\u00fcvence, kurumsal finansman, strateji ve vergi alanlar\u0131nda \u00e7\u00f6z\u00fcmler sunan EY (Ernst & Young), sundu\u011fu hizmet kalitesiyle finansal piyasalarda ve d\u00fcnya genelinde faaliyet g\u00f6sterdi\u011fi\u00a0t\u00fcm ekonomilerde g\u00fcven olu\u015fturulmas\u0131na katk\u0131 sa\u011fl\u0131yor. Profesyonel ekipleri, uzun y\u0131llara dayanan deneyimi, sahip oldu\u011fu teknoloji, veri ve altyap\u0131 sayesinde \u015firketlerin geli\u015fmesine ve d\u00f6n\u00fc\u015fmesine destek oluyor.<\/span><\/p><p style='margin-right:0cm;margin-left:0cm;font-size:15px;font-family:\"Calibri\",sans-serif;margin-top:0cm;margin-bottom:0cm;line-height:normal;text-align:justify;'><span style=\"font-size:11px;\">\u00a0<\/span><\/p><p style='margin-right:0cm;margin-left:0cm;font-size:15px;font-family:\"Calibri\",sans-serif;margin-top:0cm;margin-bottom:0cm;line-height:normal;text-align:justify;'><span style=\"font-size:11px;color:black;background:white;\">\u015eirketler, \u00e7al\u0131\u015fanlar ve toplum i\u00e7in uzun vadeli de\u011fer yaratmay\u0131 ama\u00e7layan EY, ayn\u0131 zamanda daha iyi bir \u00e7al\u0131\u015fma d\u00fcnyas\u0131 olu\u015fturmay\u0131 hedefliyor. Ba\u011f\u0131ms\u0131z denetim, g\u00fcvence, dan\u0131\u015fmanl\u0131k, hukuk, kurumsal finansman, strateji, teknoloji ve vergi hizmetlerinin yan\u0131 s\u0131ra bir\u00e7ok sekt\u00f6rde i\u015f d\u00fcnyas\u0131n\u0131n kar\u015f\u0131la\u015ft\u0131\u011f\u0131 finansal ve operasyonel verimsizliklere kar\u015f\u0131\u00a0yeni \u00e7\u00f6z\u00fcmler ve d\u00f6n\u00fc\u015f\u00fcm yollar\u0131 bulmak ad\u0131na en do\u011fru sorular\u0131 sorarak en do\u011fru cevaplar\u0131 ar\u0131yor.<\/span><\/p><p style='margin-right:0cm;margin-left:0cm;font-size:15px;font-family:\"Calibri\",sans-serif;margin-top:0cm;margin-bottom:0cm;line-height:normal;text-align:justify;'><span style=\"font-size:11px;background:white;\">\u00a0<\/span><\/p><p style='margin-right:0cm;margin-left:0cm;font-size:15px;font-family:\"Calibri\",sans-serif;margin-top:0cm;margin-bottom:0cm;line-height:normal;text-align:justify;'><span style=\"font-size:11px;\">EY ad\u0131 k\u00fcresel bir organizasyonu temsil eder ve Ernst&Young Global Limited\u2019in, her biri ayr\u0131 birer t\u00fczel ki\u015fili\u011fe sahip olan bir veya daha fazla \u00fcye firmas\u0131n\u0131 temsil edebilir. S\u0131n\u0131rl\u0131 sorumlu bir Birle\u015fik Krall\u0131k \u015firketi olan Ernst&Young Global Limited m\u00fc\u015fteri hizmeti sunmamaktad\u0131r.\u00a0<\/span><\/p><p style='margin-right:0cm;margin-left:0cm;font-size:15px;font-family:\"Calibri\",sans-serif;margin-top:0cm;margin-bottom:0cm;line-height:normal;text-align:justify;'><span style=\"font-size:11px;\">Daha fazla bilgi i\u00e7in:\u00a0<\/span><a fr-original-style=\"\" href=\"https:\/\/www.ey.com\/tr_tr\" style=\"user-select: auto;\"><span style=\"font-size:11px;color:windowtext;\">ey.com<\/span><\/a><\/p><\/td><\/tr><\/table><\/td><\/tr><tr style=\"border: 0px none; border-collapse: collapse; border-spacing: 0px;\"><td align=\"center\" valign=\"top\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; border-collapse: collapse; mso-table-lspace: 0pt; mso-table-rspace: 0pt;\"><table border=\"0\" cellpadding=\"0\" cellspacing=\"4\" width=\"100%\" id=\"photos\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; margin-top: 0px; mso-table-lspace: 0pt; mso-table-rspace: 0pt; padding-top: 0px;\"><tr style=\"border: 0px none; border-collapse: collapse; border-spacing: 0px;\"><td align=\"center\" valign=\"top\" class=\"photo\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; border-collapse: collapse; mso-table-lspace: 0pt; mso-table-rspace: 0pt; padding-top: 20px; width: 200px; max-width: 200px; overflow: hidden;\" width=\"200\"><a href=\"https:\/\/get.faselis.com\/downloadfile.php?uid=11678426&uidchk=17d9a&ct=tr&pt=1258873&pts=997513&e=bulten@mercek.net&o=28894&ot=4&chk=a238e\" target=\"_blank\"><img border=\"0\" src=\"https:\/\/img.faselis.com\/faselis_tr\/brands\/29058\/s1782113296_Ozge_Gursoy.jpg.jpg\" style=\"-ms-interpolation-mode: bicubic; border: 0; height: auto; line-height: 100%; max-width: 160px; outline: none; text-decoration: none;\" class=\"photoimage\"><\/a><p class=\"alttext\" style=\"width:194px;max-width: 194px;padding:0 20px;padding-bottom: 0; padding-left: 20px; padding-right: 20px; padding-top: 0; font-family: Helvetica,Arial,sans-serif; font-size: 11px;overflow:hidden;\" align=\"left\" valign=\"top\"><\/p><\/td><td align=\"center\" valign=\"top\" class=\"photo\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; border-collapse: collapse; mso-table-lspace: 0pt; mso-table-rspace: 0pt; padding-top: 20px; width: 200px;\" width=\"200\"><\/td><td align=\"center\" valign=\"top\" class=\"photo\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; border-collapse: collapse; mso-table-lspace: 0pt; mso-table-rspace: 0pt; padding-top: 20px; width: 200px;\" width=\"200\"><\/td><\/tr><tr style=\"border: 0px none; border-collapse: collapse; border-spacing: 0px;\"><td align=\"center\" valign=\"top\" class=\"photo\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; border-collapse: collapse; mso-table-lspace: 0pt; mso-table-rspace: 0pt; padding-top: 20px; width: 200px;\" width=\"200\"><\/td><\/tr><\/table><\/td><\/tr><tr style=\"border: 0px none; border-collapse: collapse; border-spacing: 0px;\"><td align=\"center\" valign=\"top\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; border-collapse: collapse; mso-table-lspace: 0pt; mso-table-rspace: 0pt;\"><table border=\"0\" cellpadding=\"0\" cellspacing=\"0\" width=\"100%\" id=\"photodesc\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; color: #1c2b28; font-family: Helvetica,Arial,sans-serif; font-size: 12px; line-height: 150%; margin-top: 0px; mso-table-lspace: 0pt; mso-table-rspace: 0pt; padding-bottom: 20px; padding-left: 20px; padding-right: 20px; padding-top: 0px;\"><tr style=\"border: 0px none; border-collapse: collapse; border-spacing: 0px;\"><td valign=\"top\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; border-collapse: collapse; mso-table-lspace: 0pt; mso-table-rspace: 0pt;\"><\/td><\/tr><\/table><\/td><\/tr><tr style=\"border: 0px none; border-collapse: collapse; border-spacing: 0px;\"><td align=\"center\" valign=\"top\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; border-collapse: collapse; mso-table-lspace: 0pt; mso-table-rspace: 0pt;\"><table border=\"0\" cellpadding=\"0\" cellspacing=\"0\" width=\"100%\" id=\"videos\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; margin-top: 0px; mso-table-lspace: 0pt; mso-table-rspace: 0pt; padding-bottom: 20px; padding-left: 20px; padding-right: 20px; padding-top: 0px;\"><tr style=\"border: 0px none; border-collapse: collapse; border-spacing: 0px;\"><td align=\"left\" valign=\"top\" colspan=\"3\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; border-collapse: collapse; mso-table-lspace: 0pt; mso-table-rspace: 0pt;\"><h2 class=\"headers\" style=\"border-bottom: 2px solid #CCCCCC; color: black; font-family: Helvetica,Arial,sans-serif; font-size: 18px; font-weight: bold; height: 32px; line-height: 32px; padding-bottom: 0; padding-left: 0; padding-right: 0; padding-top: 20px;\">Ek Dosyalar<\/h2><\/td><\/tr><tr style=\"border: 0px none; border-collapse: collapse; border-spacing: 0px;\"><td valign=\"top\" class=\"attachmentimage\" height=\"22\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; border-collapse: collapse; height: 22px; line-height: 22px; mso-table-lspace: 0pt; mso-table-rspace: 0pt; width: 22px;\" width=\"22\"><img border=\"0\" src=\"https:\/\/img.faselis.com\/mailing\/attachment.png\" alt=\"msword Icon\" style=\"-ms-interpolation-mode: bicubic; border: 0; height: auto; line-height: 100%; outline: none; text-decoration: none;\"><\/td><td valign=\"top\" class=\"attachmenttext\" height=\"22\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; border-collapse: collapse; font-family: Helvetica,Arial,sans-serif; font-size: 12px; height: 22px; line-height: 22px; mso-table-lspace: 0pt; mso-table-rspace: 0pt; padding-left: 10px; padding-right: 10px; text-align: left;\">EY_AvrupaCekicilikAra\u015ft\u0131rmas\u0131_2026_BB_rev220626.docx<\/td><td valign=\"top\" class=\"videodownload\" height=\"22\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; border-collapse: collapse; font-family: Helvetica,Arial,sans-serif; font-size: 12px; font-weight: bold; height: 22px; line-height: 22px; mso-table-lspace: 0pt; mso-table-rspace: 0pt; text-align: right; width: 100px;\" width=\"100\"><a href=\"https:\/\/get.faselis.com\/downloadfile.php?uid=11678422&uidchk=e8f10&ct=tr&pt=1258873&pts=997513&e=bulten@mercek.net&o=28894&ot=4&chk=a238e\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; color: #1c2b28; text-decoration: underline;\">\u0130ndir<\/a><\/td><\/tr><\/table><\/td><\/tr><tr style=\"border: 0px none; border-collapse: collapse; border-spacing: 0px;\"><td align=\"center\" valign=\"top\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; border-collapse: collapse; mso-table-lspace: 0pt; mso-table-rspace: 0pt;\"><table border=\"0\" cellpadding=\"0\" cellspacing=\"0\" width=\"100%\" id=\"footer\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; background-color: #f6f7f8; 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