{"id":271,"date":"2026-06-18T10:55:40","date_gmt":"2026-06-18T07:55:40","guid":{"rendered":"https:\/\/fintech.mercek.net\/news\/?p=271"},"modified":"2026-06-25T15:28:25","modified_gmt":"2026-06-25T12:28:25","slug":"mastercard-cyber-pulse-raporu-guclu-siber-dayanikliligin-ekonomik-surekliligi-nasil-destekledigini-ortaya-koyuyor","status":"publish","type":"post","link":"https:\/\/fintech.mercek.net\/news\/2026\/06\/18\/mastercard-cyber-pulse-raporu-guclu-siber-dayanikliligin-ekonomik-surekliligi-nasil-destekledigini-ortaya-koyuyor\/","title":{"rendered":"Mastercard Cyber Pulse Raporu, G\u00fc\u00e7l\u00fc Siber Dayan\u0131kl\u0131l\u0131\u011f\u0131n Ekonomik S\u00fcreklili\u011fi Nas\u0131l Destekledi\u011fini Ortaya Koyuyor"},"content":{"rendered":"

Mastercard’\u0131n EEMEA b\u00f6lgesindeki ilk Cyber Pulse Raporu, siber tehditlerin i\u015f s\u00fcreklili\u011fi ve ekonomik istikrar \u00fczerindeki etkisini ortaya koyuyor.<\/strong><\/h2>\n

\u0130stanbul, T\u00fcrkiye \u2014 18 Haziran 2026<\/strong>: Mastercard<\/strong>, Do\u011fu Avrupa, Orta Do\u011fu ve Afrika’daki siber tehdit ortam\u0131n\u0131 son bir y\u0131l\u0131n verileriyle ele alan ilk Cyber Pulse<\/strong> raporunu yay\u0131mlad\u0131. Rapor, dijital d\u00f6n\u00fc\u015f\u00fcm\u00fcn h\u0131zla ilerledi\u011fi T\u00fcrkiye’nin de b\u00f6lgede siber tehdit faaliyetinin artt\u0131\u011f\u0131 pazarlar aras\u0131nda yer ald\u0131\u011f\u0131n\u0131 ortaya koyuyor. Bu tablo, dijital dayan\u0131kl\u0131l\u0131\u011f\u0131n art\u0131k yaln\u0131zca bir bili\u015fim konusu de\u011fil, do\u011frudan i\u015f s\u00fcreklili\u011fi ve ekonomik istikrar meselesi oldu\u011funu da g\u00f6steriyor.<\/p>\n

Artan siber tehditlerin i\u015fletmeler ve kamu kurumlar\u0131 \u00fczerindeki somut etkilerine odaklanan \u00e7al\u0131\u015fma, operasyonel dayan\u0131kl\u0131l\u0131k, ekonomik s\u00fcreklilik ve dijital g\u00fcven a\u00e7\u0131s\u0131ndan kritik i\u00e7g\u00f6r\u00fcler sunuyor. K\u00fcresel ara\u015ft\u0131rmalar, siber riskin b\u00f6lgedeki i\u015fletmeler i\u00e7in giderek daha somut bir maliyete d\u00f6n\u00fc\u015ft\u00fc\u011f\u00fcn\u00fc g\u00f6steriyor. Rapora g\u00f6re, EEMEA’da veri ihlallerinin maliyeti, k\u00fcresel ortalaman\u0131n %61 \u00fczerinde seyrediyor. Bu nedenle siber dayan\u0131kl\u0131l\u0131k, bug\u00fcn \u015firket y\u00f6netimleri ve y\u00f6netim kurullar\u0131 i\u00e7in \u00f6ncelikli bir g\u00fcndem haline geliyor.<\/p>\n

Rapor ayr\u0131ca, EEMEA’da g\u00f6zlemlenen siber su\u00e7lar\u0131n %71’inin finansal ama\u00e7l\u0131 ya da y\u0131k\u0131c\u0131 faaliyetlerden kaynakland\u0131\u011f\u0131n\u0131 ortaya koyarak sekt\u00f6rler genelinde daha g\u00fc\u00e7l\u00fc bir siber haz\u0131rl\u0131\u011f\u0131n \u00f6nemini vurguluyor.<\/p>\n

Mastercard Do\u011fu Avrupa, Orta Do\u011fu ve Afrika B\u00f6lgesi Katma De\u011ferli Hizmetlerden Sorumlu Ba\u015fkan Yard\u0131mc\u0131s\u0131 Selin Bahad\u0131rl\u0131<\/strong>, konuya ili\u015fkin \u015funlar\u0131 s\u00f6yledi: \u201cSiber dayan\u0131kl\u0131l\u0131k, i\u015f s\u00fcreklili\u011fi ve operasyonel s\u00fcrd\u00fcr\u00fclebilirlikle e\u015f anlaml\u0131d\u0131r. \u0130lk Cyber Pulse raporumuz, kurulu\u015flar\u0131n siber g\u00fcvenli\u011fe proaktif ve b\u00fct\u00fcnle\u015fik bir yakla\u015f\u0131m benimsemesinin ve s\u00fcrekli bir teyakkuz halini korumas\u0131n\u0131n \u00f6nemini ortaya koyuyor. Mastercard olarak i\u015f ortaklar\u0131m\u0131z\u0131 ve m\u00fc\u015fterilerimizi; bu karma\u015f\u0131k siber ortamda dijital varl\u0131klar\u0131n\u0131 g\u00fcvence alt\u0131na almalar\u0131 ve dijital ekonomiye dahil olan herkes i\u00e7in daha g\u00fcvenli bir dijital gelecek in\u015fa etmeleri i\u00e7in ihtiya\u00e7 duyduklar\u0131 istihbarat, ara\u00e7 ve uzmanl\u0131kla g\u00fc\u00e7lendirmeye kararl\u0131y\u0131z.\u201d<\/p>\n

\u0130\u015f sistemleri ba\u015fl\u0131ca hedef<\/strong><\/h3>\n

Mastercard Cyber Pulse Raporu<\/strong>, i\u015f sistemlerinin, m\u00fc\u015fteri bilgilerinin ve fiziksel altyap\u0131n\u0131n sald\u0131rganlar\u0131n ba\u015fl\u0131ca hedeflerini olu\u015fturdu\u011funu ve bu varl\u0131klar\u0131n birlikte t\u00fcm hedeflerin %66’s\u0131na kar\u015f\u0131l\u0131k geldi\u011fini belirtiyor. Sald\u0131rganlar\u0131n \u00e7o\u011fu operasyonlar\u0131 aksatmay\u0131, doland\u0131r\u0131c\u0131l\u0131k yapmay\u0131 ve fiziksel zarar vermeyi ama\u00e7l\u0131yor. EEMEA b\u00f6lgesinde kamu, teknoloji ve finans sekt\u00f6rleri hedef al\u0131nan sekt\u00f6rlerin %44’\u00fcn\u00fc olu\u015fturuyor. Y\u00fcksek de\u011ferli verinin bu sekt\u00f6rlerde yo\u011funla\u015fmas\u0131 ve bu sekt\u00f6rlerin ekonomik ve dijital ekosistemler a\u00e7\u0131s\u0131ndan ta\u015f\u0131d\u0131\u011f\u0131 \u00f6nem, onlar\u0131 cazip birer hedef haline getiriyor.<\/p>\n

Siber risk \u00e7o\u011fu zaman tekrar eden \u00f6r\u00fcnt\u00fclerle b\u00fcy\u00fcyor<\/strong><\/h3>\n

Zararl\u0131 yaz\u0131l\u0131m, fidye yaz\u0131l\u0131m\u0131 ve e-posta tabanl\u0131 sosyal m\u00fchendislik gibi yayg\u0131n sald\u0131r\u0131 y\u00f6ntemleri EEMEA genelinde bask\u0131n olmay\u0131 s\u00fcrd\u00fcr\u00fcyor. Baz\u0131 pazarlarda temel siber sa\u011fl\u0131k g\u00f6receli olarak g\u00fc\u00e7l\u00fc seyretse de uygulama g\u00fcvenli\u011fi ve web \u015fifreleme, istikrarl\u0131 bi\u00e7imde iyile\u015ftirilmesi gereken alanlar olarak \u00f6ne \u00e7\u0131k\u0131yor.<\/p>\n

\u0130\u015fletmelerin eri\u015febilece\u011fi siber g\u00fcvenlik yetkinlikleri kritik<\/strong><\/h3>\n

Siber dayan\u0131kl\u0131l\u0131k, yaln\u0131zca b\u00fcy\u00fck \u00f6l\u00e7ekli kurumlar i\u00e7in de\u011fil, dijital ekonomiye g\u00fcvenli ve kesintisiz eri\u015fim sa\u011flayan milyonlarca mikro, k\u00fc\u00e7\u00fck ve orta \u00f6l\u00e7ekli i\u015fletme i\u00e7in de hayati bir \u00f6nem ta\u015f\u0131yor. Bu nedenle siber g\u00fcvenli\u011fin g\u00fc\u00e7lendirilmesi, s\u00fcrd\u00fcr\u00fclebilir b\u00fcy\u00fcme ve dijital ekonomiye kat\u0131l\u0131m a\u00e7\u0131s\u0131ndan kritik \u00f6nem ta\u015f\u0131yor.<\/p>\n

K\u00fcresel \u00f6l\u00e7ekte 50 milyon mikro, k\u00fc\u00e7\u00fck ve orta \u00f6l\u00e7ekli i\u015fletmeyi dijital ekonomiye kazand\u0131rma hedefini ba\u015far\u0131yla a\u015fan Mastercard<\/strong>, \u015fimdi de 2030 y\u0131l\u0131na kadar 500 milyon birey ve k\u00fc\u00e7\u00fck i\u015fletmeyi dijital ekosisteme ba\u011flama ve koruma taahh\u00fcd\u00fcyle kapsay\u0131c\u0131 b\u00fcy\u00fcme vizyonunu derinle\u015ftiriyor. Bu k\u00fcresel taahh\u00fcd\u00fcn arkas\u0131nda ise g\u00fcven ve g\u00fcvenlik alan\u0131nda kesintisiz s\u00fcrd\u00fcr\u00fclen yat\u0131r\u0131mlar yer al\u0131yor. 2019’dan bu yana siber g\u00fcvenlik inovasyonuna yakla\u015f\u0131k 12,6 milyar dolar yat\u0131r\u0131m yapan Mastercard<\/strong>, yaln\u0131zca ge\u00e7ti\u011fimiz y\u0131l 175 milyar i\u015flem ger\u00e7ekle\u015ftirdi. \u015eirket, bu geni\u015f i\u015flem a\u011f\u0131ndan elde etti\u011fi i\u00e7g\u00f6r\u00fcleri ileri veri bilimiyle birle\u015ftirerek zafiyetleri daha h\u0131zl\u0131 ve isabetli \u015fekilde tespit ediyor. B\u00f6ylece ekosistem genelinde g\u00fcvenli\u011fi g\u00fc\u00e7lendiriyor.<\/p>\n

Kapsaml\u0131 siber dan\u0131\u015fmanl\u0131k hizmetleri, k\u00fcresel i\u015f birlikleri ve istihbarat odakl\u0131 yetkinlikleri sayesinde Mastercard<\/strong>, kurulu\u015flar\u0131n siber risklerini proaktif bir \u015fekilde y\u00f6netmelerine destek oluyor. Bu ekosistemin merkezinde yer alan Recorded Future<\/strong>, siber tehditlere dair ger\u00e7ek zamanl\u0131 i\u00e7g\u00f6r\u00fcler sunarak i\u015fletmelerin ve kamu kurumlar\u0131n\u0131n yeni nesil riskleri \u00e7ok daha erken belirlemesine, m\u00fcdahale \u00f6nceliklerini netle\u015ftirmesine ve karma\u015f\u0131kla\u015fan dijital ortamda stratejik kararlar almas\u0131na imkan tan\u0131yor. RiskRecon<\/strong>, CyberQuant<\/strong> ve Cyber Insights<\/strong> gibi \u00e7\u00f6z\u00fcmlerle Mastercard<\/strong>, kurulu\u015flar\u0131n siber risklerini daha net g\u00f6rmesine yard\u0131mc\u0131 oluyor. Bu \u00e7\u00f6z\u00fcmler, tehditleri daha erken anlamay\u0131 ve elde edilen istihbarat\u0131 g\u00fcven, i\u015f s\u00fcreklili\u011fi ve dayan\u0131kl\u0131l\u0131\u011f\u0131 art\u0131ran somut ad\u0131mlara d\u00f6n\u00fc\u015ft\u00fcrmeyi sa\u011fl\u0131yor.<\/p>\n

Raporun tamam\u0131na buradan<\/a> ula\u015f\u0131labilir.<\/p>\n","protected":false},"excerpt":{"rendered":"

Mastercard’\u0131n EEMEA b\u00f6lgesindeki ilk Cyber Pulse Raporu, siber tehditlerin i\u015f s\u00fcreklili\u011fi ve ekonomik istikrar \u00fczerindeki etkisini ortaya koyuyor.<\/p>\n","protected":false},"author":2,"featured_media":270,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_ecomap_primary_org_id":2278,"_ecomap_primary_org_name":"Mastercard","_ecomap_mentioned_org_ids":"[]","_ecomap_related_org_ids":"","_ecomap_match_confidence":0.95,"_ecomap_email_message_id":"19ed9b16177159d3","_ecomap_email_from":"pressrelease@faselis.com","_ecomap_editor_notes":"E-posta HTML'si temizlendi, altbilgi ve abonelikten \u00e7\u0131kma ba\u011flant\u0131lar\u0131 kald\u0131r\u0131ld\u0131. 'Cyber Pulse Raporu Hakk\u0131nda' b\u00f6l\u00fcm\u00fc (\u015firket profili) g\u00f6vdeden \u00e7\u0131kar\u0131ld\u0131. Ba\u015fl\u0131k ve alt ba\u015fl\u0131k yeniden yaz\u0131ld\u0131. H2 ve H3 ba\u015fl\u0131klar\u0131 eklendi. Metin hafif d\u00fczeltildi.","_ecomap_original_body":"

De\u011ferli Bas\u0131n Mensubu,

Mastercard\u2019\u0131n, Do\u011fu Avrupa, Orta Do\u011fu ve Afrika\u2019y\u0131 kapsayan EEMEA b\u00f6lgesindeki siber tehdit ortam\u0131n\u0131 ve kurulu\u015flar\u0131n siber sa\u011fl\u0131k durumunu inceleyen ilk Cyber Pulse Raporu yay\u0131mland\u0131.

Konuya ili\u015fkin bas\u0131n b\u00fclteni de\u011ferlendirmenize sunulmu\u015ftur.

<\/p>Mastercard Cyber Pulse Raporu, g\u00fc\u00e7l\u00fc siber dayan\u0131kl\u0131l\u0131\u011f\u0131n ekonomik s\u00fcreklili\u011fi nas\u0131l destekledi\u011fini ortaya koyuyor<\/title> <center><table align=\"center\" border=\"0\" cellpadding=\"0\" cellspacing=\"0\" width=\"100%\" height=\"100%\" id=\"bodycontent\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; background-color: #f6f7f8; color: #1c2b28; font-size: 12px; margin: 0; margin-top: 0px; mso-table-lspace: 0pt; mso-table-rspace: 0pt; padding: 0; padding-top: 0px;\"><tr style=\"border: 0px none; border-collapse: collapse; border-spacing: 0px;\"><td align=\"center\" valign=\"top\" id=\"bodyinside\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; background-color: #f6f7f8; border-collapse: collapse; color: #1c2b28; font-size: 12px; margin: 0; mso-table-lspace: 0pt; mso-table-rspace: 0pt; padding: 20px;\"><table border=\"0\" cellpadding=\"0\" cellspacing=\"0\" id=\"template\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; background-color: #ffffff; margin-top: 0px; mso-table-lspace: 0pt; mso-table-rspace: 0pt; padding-top: 0px; width: 600px;\" width=\"600\"><tr style=\"border: 0px none; border-collapse: collapse; border-spacing: 0px;\"><td align=\"center\" valign=\"top\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; border-collapse: collapse; mso-table-lspace: 0pt; mso-table-rspace: 0pt;\"><table border=\"0\" cellpadding=\"0\" cellspacing=\"0\" width=\"100%\" id=\"preheader\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; background-color: #f6f7f8; margin-top: 0px; mso-table-lspace: 0pt; mso-table-rspace: 0pt; padding-top: 0px;\"><tr style=\"border: 0px none; border-collapse: collapse; border-spacing: 0px;\"><td valign=\"top\" class=\"preheadercontent\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; border-collapse: collapse; color: #808080; font-family: Helvetica,Arial,sans-serif; font-size: 11px; line-height: 125%; mso-table-lspace: 0pt; mso-table-rspace: 0pt; padding-bottom: 10px; padding-left: 20px; padding-right: 20px; padding-top: 10px; text-align: center;\"><\/td><\/tr><\/table><\/td><\/tr><tr style=\"border: 0px none; border-collapse: collapse; border-spacing: 0px;\"><td align=\"center\" valign=\"top\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; border-collapse: collapse; mso-table-lspace: 0pt; mso-table-rspace: 0pt; padding-top:20px\"><table border=\"0\" cellpadding=\"0\" cellspacing=\"0\" width=\"100%\" class=\"mailbody\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; font-family: Helvetica,Arial,sans-serif; font-size: 14px; line-height: 1.5; margin-top: 0px; mso-table-lspace: 0pt; mso-table-rspace: 0pt; padding-bottom: 20px; padding-left: 20px; padding-right: 20px; padding-top: 20px;\"><tr style=\"border: 0px none; border-collapse: collapse; border-spacing: 0px;\"><td valign=\"top\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; border-collapse: collapse; mso-table-lspace: 0pt; mso-table-rspace: 0pt;\"><p style='margin-top:0cm;margin-right:0cm;margin-bottom:5.0pt;margin-left:0cm;line-height:normal;font-size:15px;font-family:\"Helvetica\",sans-serif;color:black;border:none;text-align:center;'><strong fr-original-style=\"\" style=\"font-weight: 700;\"><span style='font-size:19px;font-family:\"Mark Offc For MC\",sans-serif;'>Mastercard Cyber Pulse Raporu, g\u00fc\u00e7l\u00fc siber dayan\u0131kl\u0131l\u0131\u011f\u0131n ekonomik s\u00fcreklili\u011fi nas\u0131l destekledi\u011fini ortaya koyuyor<\/span><\/strong><\/p><p style='margin-top:0cm;margin-right:0cm;margin-bottom:5.0pt;margin-left:0cm;line-height:normal;font-size:15px;font-family:\"Helvetica\",sans-serif;color:black;border:none;text-align:center;'><span style='font-size:3px;font-family:\"Mark Offc For MC\",sans-serif;'>\u00a0<\/span><\/p><ul style=\"list-style-type: disc;margin-left:26px;\"><li><span style='font-family:\"Mark Offc For MC\",sans-serif;'>Mastercard\u2019\u0131n, Do\u011fu Avrupa, Orta Do\u011fu ve Afrika\u2019y\u0131 kapsayan EEMEA b\u00f6lgesindeki siber tehdit ortam\u0131n\u0131 ve kurulu\u015flar\u0131n siber sa\u011fl\u0131k durumunu inceleyen ilk Cyber Pulse Raporu yay\u0131mland\u0131.<\/span><\/li><li><span style='font-family:\"Mark Offc For MC\",sans-serif;'>T\u00fcrkiye<\/span><span dir=\"RTL\" style='font-family:\"Times New Roman\",serif;font-size:11.0pt;'>\u2019<\/span><span style='font-family:\"Mark Offc For MC\",sans-serif;font-size:11.0pt;'>yi de kapsayan b\u00f6lgesel rapor, dijital d\u00f6n\u00fc\u015f\u00fcm h\u0131zland\u0131k\u00e7a siber risklerin i\u015f s\u00fcreklili\u011fi, ekonomik istikrar ve dijital g\u00fcven a\u00e7\u0131s\u0131ndan daha kritik hale geldi\u011fini ortaya koyuyor.<\/span><\/li><li><span style='font-family:\"Mark Offc For MC\",sans-serif;'>B\u00f6lgede g\u00f6zlemlenen siber faaliyetin %71<\/span><span dir=\"RTL\" style='font-family:\"Times New Roman\",serif;'>\u2019<\/span><span style='font-family:\"Mark Offc For MC\",sans-serif;'>i finansal ama\u00e7l\u0131 ya da y\u0131k\u0131c\u0131 nitelikte. Kamu, teknoloji ve finans sekt\u00f6rleri ise en \u00e7ok hedef al\u0131nan sekt\u00f6rlerin %44\u2019\u00fcn\u00fc olu\u015fturuyor.\u00a0<\/span><\/li><\/ul><p style='margin-top:0cm;margin-right:0cm;margin-bottom:5.0pt;margin-left:36.0pt;line-height:normal;font-size:16px;font-family:\"Helvetica Neue\",serif;color:black;border:none;text-align:justify;'><span style='font-size:7px;font-family:\"Mark Offc For MC\",sans-serif;'>\u00a0<\/span><\/p><p style='margin-top:0cm;margin-right:0cm;margin-bottom:5.0pt;margin-left:0cm;line-height:normal;font-size:16px;font-family:\"Helvetica Neue\",serif;color:black;border:none;text-align:justify;'><strong fr-original-style=\"\" style=\"font-weight: 700;\"><span style='font-size:13px;font-family:\"Mark Offc For MC\",sans-serif;'>\u0130stanbul, T\u00fcrkiye \u2014 18 Haziran 2026<\/span><\/strong><span style='font-size:13px;font-family:\"Mark Offc For MC\",sans-serif;'>: Mastercard, Do\u011fu Avrupa, Orta Do\u011fu ve Afrika\u2019daki siber tehdit ortam\u0131n\u0131 son bir y\u0131l\u0131n verileriyle ele alan ilk Cyber Pulse raporunu yay\u0131mlad\u0131. Rapor, dijital d\u00f6n\u00fc\u015f\u00fcm\u00fcn h\u0131zla ilerledi\u011fi T\u00fcrkiye'nin de b\u00f6lgede siber tehdit faaliyetinin artt\u0131\u011f\u0131 pazarlar aras\u0131nda yer ald\u0131\u011f\u0131n\u0131 ortaya koyuyor. Bu tablo, dijital dayan\u0131kl\u0131l\u0131\u011f\u0131n art\u0131k yaln\u0131zca bir bili\u015fim konusu de\u011fil, do\u011frudan i\u015f s\u00fcreklili\u011fi ve ekonomik istikrar meselesi oldu\u011funu da g\u00f6steriyor.<\/span><\/p><p style='margin-top:0cm;margin-right:0cm;margin-bottom:5.0pt;margin-left:0cm;line-height:normal;font-size:16px;font-family:\"Helvetica Neue\",serif;color:black;border:none;text-align:justify;'><span style='font-size:13px;font-family:\"Mark Offc For MC\",sans-serif;'>Artan siber tehditlerin i\u015fletmeler ve kamu kurumlar\u0131 \u00fczerindeki somut etkilerine odaklanan \u00e7al\u0131\u015fma, operasyonel dayan\u0131kl\u0131l\u0131k, ekonomik s\u00fcreklilik ve dijital g\u00fcven a\u00e7\u0131s\u0131ndan kritik i\u00e7g\u00f6r\u00fcler sunuyor. K\u00fcresel ara\u015ft\u0131rmalar, siber riskin b\u00f6lgedeki i\u015fletmeler i\u00e7in giderek daha somut bir maliyete d\u00f6n\u00fc\u015ft\u00fc\u011f\u00fcn\u00fc g\u00f6steriyor. Rapora g\u00f6re, EEMEA<\/span><span dir=\"RTL\" style='font-size:13px;font-family:\"Times New Roman\",serif;'>\u2019<\/span><span style='font-size:13px;font-family:\"Mark Offc For MC\",sans-serif;'>da veri ihlallerinin maliyeti, k\u00fcresel ortalaman\u0131n %61 \u00fczerinde seyrediyor. Bu nedenle siber dayan\u0131kl\u0131l\u0131k, bug\u00fcn \u015firket y\u00f6netimleri ve y\u00f6netim kurullar\u0131 i\u00e7in \u00f6ncelikli bir g\u00fcndem haline geliyor.<\/span><\/p><p style='margin-top:0cm;margin-right:0cm;margin-bottom:5.0pt;margin-left:0cm;line-height:normal;font-size:16px;font-family:\"Helvetica Neue\",serif;color:black;border:none;text-align:justify;'><span style='font-size:13px;font-family:\"Mark Offc For MC\",sans-serif;'>Rapor ayr\u0131ca, EEMEA<\/span><span dir=\"RTL\" style='font-size:13px;font-family:\"Times New Roman\",serif;'>\u2019<\/span><span style='font-size:13px;font-family:\"Mark Offc For MC\",sans-serif;'>da g\u00f6zlemlenen siber su\u00e7lar\u0131n %71<\/span><span dir=\"RTL\" style='font-size:13px;font-family:\"Times New Roman\",serif;'>\u2019<\/span><span style='font-size:13px;font-family:\"Mark Offc For MC\",sans-serif;'>inin finansal ama\u00e7l\u0131 ya da y\u0131k\u0131c\u0131 faaliyetlerden kaynakland\u0131\u011f\u0131n\u0131 ortaya koyarak sekt\u00f6rler genelinde daha g\u00fc\u00e7l\u00fc bir siber haz\u0131rl\u0131\u011f\u0131n \u00f6nemini vurguluyor.<\/span><\/p><p style='margin-top:0cm;margin-right:0cm;margin-bottom:5.0pt;margin-left:0cm;line-height:normal;font-size:16px;font-family:\"Helvetica Neue\",serif;color:black;border:none;text-align:justify;'><strong fr-original-style=\"\" style=\"font-weight: 700;\"><span style='font-size:13px;font-family:\"Mark Offc For MC\",sans-serif;'>Mastercard Do\u011fu Avrupa, Orta Do\u011fu ve Afrika B\u00f6lgesi Katma De\u011ferli Hizmetlerden Sorumlu Ba\u015fkan Yard\u0131mc\u0131s\u0131 Selin Bahad\u0131rl\u0131<\/span><\/strong><span style='font-size:13px;font-family:\"Mark Offc For MC\",sans-serif;'>, konuya ili\u015fkin \u015funlar\u0131 s\u00f6yledi:\u00a0<\/span><span dir=\"RTL\" style='font-size:13px;font-family:\"Times New Roman\",serif;'>\u201c<\/span><span style='font-size:13px;font-family:\"Mark Offc For MC\",sans-serif;'>Siber dayan\u0131kl\u0131l\u0131k, i\u015f s\u00fcreklili\u011fi ve operasyonel s\u00fcrd\u00fcr\u00fclebilirlikle e\u015f anlaml\u0131d\u0131r. \u0130lk Cyber Pulse raporumuz, kurulu\u015flar\u0131n siber g\u00fcvenli\u011fe proaktif ve b\u00fct\u00fcnle\u015fik bir yakla\u015f\u0131m benimsemesinin ve s\u00fcrekli bir teyakkuz halini korumas\u0131n\u0131n \u00f6nemini ortaya koyuyor. Mastercard olarak i\u015f ortaklar\u0131m\u0131z\u0131 ve m\u00fc\u015fterilerimizi; bu karma\u015f\u0131k siber ortamda dijital varl\u0131klar\u0131n\u0131 g\u00fcvence alt\u0131na almalar\u0131 ve dijital ekonomiye dahil olan herkes i\u00e7in daha g\u00fcvenli bir dijital gelecek in\u015fa etmeleri i\u00e7in ihtiya\u00e7 duyduklar\u0131 istihbarat, ara\u00e7 ve uzmanl\u0131kla g\u00fc\u00e7lendirmeye kararl\u0131y\u0131z.\u201d<\/span><\/p><p style='margin-top:0cm;margin-right:0cm;margin-bottom:5.0pt;margin-left:0cm;line-height:normal;font-size:16px;font-family:\"Helvetica Neue\",serif;color:black;border:none;text-align:justify;'><strong fr-original-style=\"\" style=\"font-weight: 700;\"><span style='font-size:13px;font-family:\"Mark Offc For MC\",sans-serif;'>\u0130\u015f sistemleri ba\u015fl\u0131ca hedef<\/span><\/strong><\/p><p style='margin-top:0cm;margin-right:0cm;margin-bottom:5.0pt;margin-left:0cm;line-height:normal;font-size:16px;font-family:\"Helvetica Neue\",serif;color:black;border:none;text-align:justify;'><span style='font-size:13px;font-family:\"Mark Offc For MC\",sans-serif;'>Mastercard Cyber Pulse Raporu, i\u015f sistemlerinin, m\u00fc\u015fteri bilgilerinin ve fiziksel altyap\u0131n\u0131n sald\u0131rganlar\u0131n ba\u015fl\u0131ca hedeflerini olu\u015fturdu\u011funu ve bu varl\u0131klar\u0131n birlikte t\u00fcm hedeflerin %66<\/span><span dir=\"RTL\" style='font-size:13px;font-family:\"Times New Roman\",serif;'>\u2019<\/span><span style='font-size:13px;font-family:\"Mark Offc For MC\",sans-serif;'>s\u0131na kar\u015f\u0131l\u0131k geldi\u011fini belirtiyor. Sald\u0131rganlar\u0131n \u00e7o\u011fu operasyonlar\u0131 aksatmay\u0131, doland\u0131r\u0131c\u0131l\u0131k yapmay\u0131 ve fiziksel zarar vermeyi ama\u00e7l\u0131yor. EEMEA b\u00f6lgesinde kamu, teknoloji ve finans sekt\u00f6rleri hedef al\u0131nan sekt\u00f6rlerin %44\u2019\u00fcn\u00fc olu\u015fturuyor. Y\u00fcksek de\u011ferli verinin bu sekt\u00f6rlerde yo\u011funla\u015fmas\u0131 ve bu sekt\u00f6rlerin ekonomik ve dijital ekosistemler a\u00e7\u0131s\u0131ndan ta\u015f\u0131d\u0131\u011f\u0131 \u00f6nem, onlar\u0131 cazip birer hedef haline getiriyor.<\/span><\/p><p style='margin-top:0cm;margin-right:0cm;margin-bottom:5.0pt;margin-left:0cm;line-height:normal;font-size:16px;font-family:\"Helvetica Neue\",serif;color:black;border:none;text-align:justify;'><strong fr-original-style=\"\" style=\"font-weight: 700;\"><span style='font-size:13px;font-family:\"Mark Offc For MC\",sans-serif;'>Siber risk \u00e7o\u011fu zaman tekrar eden \u00f6r\u00fcnt\u00fclerle b\u00fcy\u00fcyor<\/span><\/strong><\/p><p style='margin-top:0cm;margin-right:0cm;margin-bottom:5.0pt;margin-left:0cm;line-height:normal;font-size:16px;font-family:\"Helvetica Neue\",serif;color:black;border:none;text-align:justify;'><span style='font-size:13px;font-family:\"Mark Offc For MC\",sans-serif;'>Zararl\u0131 yaz\u0131l\u0131m, fidye yaz\u0131l\u0131m\u0131 ve e-posta tabanl\u0131 sosyal m\u00fchendislik gibi yayg\u0131n sald\u0131r\u0131 y\u00f6ntemleri EEMEA genelinde bask\u0131n olmay\u0131 s\u00fcrd\u00fcr\u00fcyor. Baz\u0131 pazarlarda temel siber sa\u011fl\u0131k g\u00f6receli olarak g\u00fc\u00e7l\u00fc seyretse de uygulama g\u00fcvenli\u011fi ve web \u015fifreleme, istikrarl\u0131 bi\u00e7imde iyile\u015ftirilmesi gereken alanlar olarak \u00f6ne \u00e7\u0131k\u0131yor.\u00a0<\/span><\/p><p style='margin-top:0cm;margin-right:0cm;margin-bottom:5.0pt;margin-left:0cm;line-height:normal;font-size:16px;font-family:\"Helvetica Neue\",serif;color:black;border:none;text-align:justify;'><strong fr-original-style=\"\" style=\"font-weight: 700;\"><span style='font-size:13px;font-family:\"Mark Offc For MC\",sans-serif;'>\u0130\u015fletmelerin eri\u015febilece\u011fi siber g\u00fcvenlik yetkinlikleri kritik<\/span><\/strong><\/p><p style='margin-top:0cm;margin-right:0cm;margin-bottom:5.0pt;margin-left:0cm;line-height:normal;font-size:16px;font-family:\"Helvetica Neue\",serif;color:black;border:none;text-align:justify;'><span style='font-size:13px;font-family:\"Mark Offc For MC\",sans-serif;'>Siber dayan\u0131kl\u0131l\u0131k, yaln\u0131zca b\u00fcy\u00fck \u00f6l\u00e7ekli kurumlar i\u00e7in de\u011fil, dijital ekonomiye g\u00fcvenli ve kesintisiz eri\u015fim sa\u011flayan milyonlarca mikro, k\u00fc\u00e7\u00fck ve orta \u00f6l\u00e7ekli i\u015fletme i\u00e7in de hayati bir \u00f6nem ta\u015f\u0131yor. Bu nedenle siber g\u00fcvenli\u011fin g\u00fc\u00e7lendirilmesi, s\u00fcrd\u00fcr\u00fclebilir b\u00fcy\u00fcme ve dijital ekonomiye kat\u0131l\u0131m a\u00e7\u0131s\u0131ndan kritik \u00f6nem ta\u015f\u0131yor.<\/span><\/p><p style='margin-top:0cm;margin-right:0cm;margin-bottom:5.0pt;margin-left:0cm;line-height:normal;font-size:16px;font-family:\"Helvetica Neue\",serif;color:black;border:none;text-align:justify;'><span style='font-size:13px;font-family:\"Mark Offc For MC\",sans-serif;'>K\u00fcresel \u00f6l\u00e7ekte 50 milyon mikro, k\u00fc\u00e7\u00fck ve orta \u00f6l\u00e7ekli i\u015fletmeyi dijital ekonomiye kazand\u0131rma hedefini ba\u015far\u0131yla a\u015fan Mastercard, \u015fimdi de 2030 y\u0131l\u0131na kadar 500 milyon birey ve k\u00fc\u00e7\u00fck i\u015fletmeyi dijital ekosisteme ba\u011flama ve koruma taahh\u00fcd\u00fcyle kapsay\u0131c\u0131 b\u00fcy\u00fcme vizyonunu derinle\u015ftiriyor. Bu k\u00fcresel taahh\u00fcd\u00fcn arkas\u0131nda ise g\u00fcven ve g\u00fcvenlik alan\u0131nda kesintisiz s\u00fcrd\u00fcr\u00fclen yat\u0131r\u0131mlar yer al\u0131yor. 2019<\/span><span dir=\"RTL\" style='font-size:13px;font-family:\"Times New Roman\",serif;'>\u2019<\/span><span style='font-size:13px;font-family:\"Mark Offc For MC\",sans-serif;'>dan bu yana siber g\u00fcvenlik inovasyonuna yakla\u015f\u0131k 12,6 milyar dolar yat\u0131r\u0131m yapan Mastercard, yaln\u0131zca ge\u00e7ti\u011fimiz y\u0131l 175 milyar i\u015flem ger\u00e7ekle\u015ftirdi. \u015eirket, bu geni\u015f i\u015flem a\u011f\u0131ndan elde etti\u011fi i\u00e7g\u00f6r\u00fcleri ileri veri bilimiyle birle\u015ftirerek zafiyetleri daha h\u0131zl\u0131 ve isabetli \u015fekilde tespit ediyor. B\u00f6ylece ekosistem genelinde g\u00fcvenli\u011fi g\u00fc\u00e7lendiriyor.<\/span><\/p><p style='margin-top:0cm;margin-right:0cm;margin-bottom:5.0pt;margin-left:0cm;line-height:normal;font-size:16px;font-family:\"Helvetica Neue\",serif;color:black;border:none;text-align:justify;'><span style='font-size:13px;font-family:\"Mark Offc For MC\",sans-serif;'>Kapsaml\u0131 siber dan\u0131\u015fmanl\u0131k hizmetleri, k\u00fcresel i\u015f birlikleri ve istihbarat odakl\u0131 yetkinlikleri sayesinde Mastercard, kurulu\u015flar\u0131n siber risklerini proaktif bir \u015fekilde y\u00f6netmelerine destek oluyor. Bu ekosistemin merkezinde yer alan Recorded Future, siber tehditlere dair ger\u00e7ek zamanl\u0131 i\u00e7g\u00f6r\u00fcler sunarak i\u015fletmelerin ve kamu kurumlar\u0131n\u0131n yeni nesil riskleri \u00e7ok daha erken belirlemesine, m\u00fcdahale \u00f6nceliklerini netle\u015ftirmesine ve karma\u015f\u0131kla\u015fan dijital ortamda stratejik kararlar almas\u0131na imkan tan\u0131yor. RiskRecon, CyberQuant ve Cyber Insights gibi \u00e7\u00f6z\u00fcmlerle Mastercard, kurulu\u015flar\u0131n siber risklerini daha net g\u00f6rmesine yard\u0131mc\u0131 oluyor. Bu \u00e7\u00f6z\u00fcmler, tehditleri daha erken anlamay\u0131 ve elde edilen istihbarat\u0131 g\u00fcven, i\u015f s\u00fcreklili\u011fi ve dayan\u0131kl\u0131l\u0131\u011f\u0131 art\u0131ran somut ad\u0131mlara d\u00f6n\u00fc\u015ft\u00fcrmeyi sa\u011fl\u0131yor.<\/span><\/p><p style='margin-top:0cm;margin-right:0cm;margin-bottom:5.0pt;margin-left:0cm;line-height:normal;font-size:16px;font-family:\"Helvetica Neue\",serif;color:black;border:none;text-align:justify;'><strong fr-original-style=\"\" style=\"font-weight: 700;\"><span style='font-size:13px;font-family:\"Mark Offc For MC\",sans-serif;'>Cyber Pulse Raporu hakk\u0131nda<\/span><\/strong><\/p><p style='margin-top:0cm;margin-right:0cm;margin-bottom:5.0pt;margin-left:0cm;line-height:normal;font-size:16px;font-family:\"Helvetica Neue\",serif;color:black;border:none;text-align:justify;'><span style='font-size:13px;font-family:\"Mark Offc For MC\",sans-serif;'>Rapor, Mastercard\u2019\u0131n Cyber Insights platformundan elde edilen b\u00f6lgesel tehdit istihbarat\u0131na dayan\u0131yor. Bu veriler, kurulu\u015flar\u0131n internete a\u00e7\u0131k varl\u0131klar\u0131n\u0131 de\u011ferlendiren RiskRecon<\/span><span dir=\"RTL\" style='font-size:13px;font-family:\"Times New Roman\",serif;'>\u2019<\/span><span style='font-size:13px;font-family:\"Mark Offc For MC\",sans-serif;'>un siber sa\u011fl\u0131k analizleriyle birlikte ele al\u0131n\u0131yor. Rapor ayr\u0131ca, Mastercard\u2019\u0131n Aral\u0131k 2024<\/span><span dir=\"RTL\" style='font-size:13px;font-family:\"Times New Roman\",serif;'>\u2019<\/span><span style='font-size:13px;font-family:\"Mark Offc For MC\",sans-serif;'>te b\u00fcnyesine katt\u0131\u011f\u0131 Recorded Future\u2019\u0131n geli\u015ftirdi\u011fi ileri tehdit istihbarat\u0131n\u0131 da kaps\u0131yor. Recorded Future, dinamik siber tehditleri ve risk \u00f6r\u00fcnt\u00fclerini belirlemek amac\u0131yla verileri kesintisiz olarak analiz ederek rapora k\u00fcresel bir vizyon kazand\u0131r\u0131yor. Mastercard Cyber Pulse raporunun tamam\u0131na\u00a0<\/span><a fr-original-style=\"\" href=\"https:\/\/www.mastercard.com\/global\/en\/news-and-trends\/Insights\/2026\/mastercard-cyber-pulse-report-2026.html\" style=\"user-select: auto;\"><span style=\"text-decoration:none;\">link<\/span><\/a><span style='font-size:13px;font-family:\"Mark Offc For MC\",sans-serif;'>\u00a0<\/span><span style='font-size:13px;font-family:\"Mark Offc For MC\",sans-serif;'>\u00fczerinden ula\u015f\u0131labilir: \u00a0<\/span><\/p><p style='margin-top:0cm;margin-right:0cm;margin-bottom:5.0pt;margin-left:0cm;line-height:normal;font-size:16px;font-family:\"Helvetica Neue\",serif;color:black;border:none;text-align:justify;'><a fr-original-style=\"\" href=\"https:\/\/www.mastercard.com\/global\/en\/news-and-trends\/Insights\/2026\/mastercard-cyber-pulse-report-2026.html\" style=\"user-select: auto;\"><span style='font-size:12px;font-family:\"Mark Offc For MC\",sans-serif;'>https:\/\/www.mastercard.com\/global\/en\/news-and-trends\/Insights\/2026\/mastercard-cyber-pulse-report-2026.html<\/span><\/a><span style='font-size:12px;font-family:\"Mark Offc For MC\",sans-serif;'>\u00a0<\/span><\/p><\/td><\/tr><\/table><\/td><\/tr><tr style=\"border: 0px none; border-collapse: collapse; border-spacing: 0px;\"><td align=\"center\" valign=\"top\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; border-collapse: collapse; mso-table-lspace: 0pt; mso-table-rspace: 0pt;\"><table border=\"0\" cellpadding=\"0\" cellspacing=\"4\" width=\"100%\" id=\"photos\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; margin-top: 0px; mso-table-lspace: 0pt; mso-table-rspace: 0pt; padding-top: 0px;\"><tr style=\"border: 0px none; border-collapse: collapse; border-spacing: 0px;\"><td align=\"center\" valign=\"top\" class=\"photo\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; border-collapse: collapse; mso-table-lspace: 0pt; mso-table-rspace: 0pt; padding-top: 20px; width: 200px; max-width: 200px; overflow: hidden;\" width=\"200\"><a href=\"https:\/\/get.faselis.com\/downloadfile.php?uid=11674274&uidchk=a48df&ct=tr&pt=1258433&pts=997183&e=bulten@mercek.net&o=28894&ot=4&chk=13935\" target=\"_blank\"><img border=\"0\" src=\"https:\/\/img.faselis.com\/faselis_tr\/brands\/28943\/s1781767840_Cyber_Pulse_Raporu_2026.jpg.jpg\" style=\"-ms-interpolation-mode: bicubic; border: 0; height: auto; line-height: 100%; max-width: 160px; outline: none; text-decoration: none;\" class=\"photoimage\"><\/a><p class=\"alttext\" style=\"width:194px;max-width: 194px;padding:0 20px;padding-bottom: 0; padding-left: 20px; padding-right: 20px; padding-top: 0; font-family: Helvetica,Arial,sans-serif; font-size: 11px;overflow:hidden;\" align=\"left\" valign=\"top\"><\/p><\/td><td align=\"center\" valign=\"top\" class=\"photo\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; border-collapse: collapse; mso-table-lspace: 0pt; mso-table-rspace: 0pt; padding-top: 20px; width: 200px;\" width=\"200\"><\/td><td align=\"center\" valign=\"top\" class=\"photo\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; border-collapse: collapse; mso-table-lspace: 0pt; mso-table-rspace: 0pt; padding-top: 20px; width: 200px;\" width=\"200\"><\/td><\/tr><tr style=\"border: 0px none; border-collapse: collapse; border-spacing: 0px;\"><td align=\"center\" valign=\"top\" class=\"photo\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; border-collapse: collapse; mso-table-lspace: 0pt; mso-table-rspace: 0pt; padding-top: 20px; width: 200px;\" width=\"200\"><\/td><\/tr><\/table><\/td><\/tr><tr style=\"border: 0px none; border-collapse: collapse; border-spacing: 0px;\"><td align=\"center\" valign=\"top\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; border-collapse: collapse; mso-table-lspace: 0pt; mso-table-rspace: 0pt;\"><table border=\"0\" cellpadding=\"0\" cellspacing=\"0\" width=\"100%\" id=\"photodesc\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; color: #1c2b28; font-family: Helvetica,Arial,sans-serif; font-size: 12px; line-height: 150%; margin-top: 0px; mso-table-lspace: 0pt; mso-table-rspace: 0pt; padding-bottom: 20px; padding-left: 20px; padding-right: 20px; padding-top: 0px;\"><tr style=\"border: 0px none; border-collapse: collapse; border-spacing: 0px;\"><td valign=\"top\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; border-collapse: collapse; mso-table-lspace: 0pt; mso-table-rspace: 0pt;\"><\/td><\/tr><\/table><\/td><\/tr><tr style=\"border: 0px none; border-collapse: collapse; border-spacing: 0px;\"><td align=\"center\" valign=\"top\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; border-collapse: collapse; mso-table-lspace: 0pt; mso-table-rspace: 0pt;\"><table border=\"0\" cellpadding=\"0\" cellspacing=\"0\" width=\"100%\" id=\"videos\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; margin-top: 0px; mso-table-lspace: 0pt; mso-table-rspace: 0pt; padding-bottom: 20px; padding-left: 20px; padding-right: 20px; padding-top: 0px;\"><tr style=\"border: 0px none; border-collapse: collapse; border-spacing: 0px;\"><td align=\"left\" valign=\"top\" colspan=\"3\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; border-collapse: collapse; mso-table-lspace: 0pt; mso-table-rspace: 0pt;\"><h2 class=\"headers\" style=\"border-bottom: 2px solid #CCCCCC; 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height: 22px; line-height: 22px; mso-table-lspace: 0pt; mso-table-rspace: 0pt; padding-left: 10px; padding-right: 10px; text-align: left;\">Mastercard Cyber Pulse Raporu bas\u0131n bu\u0308lteni.docx<\/td><td valign=\"top\" class=\"videodownload\" height=\"22\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; border-collapse: collapse; font-family: Helvetica,Arial,sans-serif; font-size: 12px; font-weight: bold; height: 22px; line-height: 22px; mso-table-lspace: 0pt; mso-table-rspace: 0pt; text-align: right; width: 100px;\" width=\"100\"><a href=\"https:\/\/get.faselis.com\/downloadfile.php?uid=11674275&uidchk=d087e&ct=tr&pt=1258433&pts=997183&e=bulten@mercek.net&o=28894&ot=4&chk=13935\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; color: #1c2b28; text-decoration: underline;\">\u0130ndir<\/a><\/td><\/tr><\/table><\/td><\/tr><tr style=\"border: 0px none; border-collapse: collapse; border-spacing: 0px;\"><td align=\"center\" valign=\"top\" style=\"-ms-text-size-adjust: none; 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