{"id":2580,"date":"2026-10-23T13:21:05","date_gmt":"2026-10-23T10:21:05","guid":{"rendered":"https:\/\/fintech.mercek.net\/news\/?p=2580"},"modified":"2026-10-23T13:21:06","modified_gmt":"2026-10-23T10:21:06","slug":"bcg-yapay-zeka-yarisina-yeni-katilan-sirketler-icin-hala-gec-degil","status":"publish","type":"post","link":"https:\/\/fintech.mercek.net\/news\/2026\/10\/23\/bcg-yapay-zeka-yarisina-yeni-katilan-sirketler-icin-hala-gec-degil\/","title":{"rendered":"BCG: Yapay Zek\u00e2 Yar\u0131\u015f\u0131na Yeni Kat\u0131lan \u015eirketler \u0130\u00e7in H\u00e2l\u00e2 Ge\u00e7 De\u011fil"},"content":{"rendered":"

BCG’nin raporuna g\u00f6re yapay zek\u00e2 teknolojilerinin olgunla\u015fmas\u0131 ve uygulama maliyetlerinin d\u00fc\u015fmesi, yapay zek\u00e2 yat\u0131r\u0131mlar\u0131na hen\u00fcz ba\u015flamam\u0131\u015f veya pilot uygulamalarla s\u0131n\u0131rl\u0131 kalm\u0131\u015f \u015firketler i\u00e7in yeni bir f\u0131rsat d\u00f6nemi ba\u015flat\u0131yor.<\/strong><\/h2>\n

Boston Consulting Group (BCG)<\/strong>, 12 Avrupa \u00fclkesinden 555 \u00fcst d\u00fczey y\u00f6neticiyle ger\u00e7ekle\u015ftirilen ara\u015ft\u0131rma ve kendi k\u00fcresel yapay zek\u00e2 \u00e7al\u0131\u015fmalar\u0131ndan yararlan\u0131larak haz\u0131rlanan ‘The Second Mover Advantage: Why Now Is the Time to Invest in AI<\/strong>‘ ba\u015fl\u0131kl\u0131 raporunda, yapay zek\u00e2 yat\u0131r\u0131mlar\u0131nda ilk harekete ge\u00e7enler aras\u0131nda yer almayan \u015firketlerin de \u00f6nemli bir rekabet avantaj\u0131 elde edebilece\u011fini ortaya koyuyor. Webrazzi Summit 2026<\/strong> etkinli\u011finde BCG taraf\u0131ndan g\u00fcndeme ta\u015f\u0131nan rapora g\u00f6re, yapay zek\u00e2 teknolojilerinin olgunla\u015fmas\u0131, uygulama maliyetlerinin h\u0131zla d\u00fc\u015fmesi ve yat\u0131r\u0131m getirilerinin \u00f6l\u00e7\u00fclebilir hale gelmesi, \u015firketler i\u00e7in yeni bir f\u0131rsat d\u00f6nemi ba\u015flat\u0131yor. BCG’nin ‘\u0130kinci hamle avantaj\u0131’ (second mover advantage) olarak tan\u0131mlad\u0131\u011f\u0131 bu d\u00f6nem, erken yat\u0131r\u0131mc\u0131lar\u0131n kar\u015f\u0131la\u015ft\u0131\u011f\u0131 y\u00fcksek maliyetlere ve teknolojik belirsizlikleri y\u00fcklenmeden, yeni ko\u015fullar sayesinde yapay zek\u00e2 d\u00f6n\u00fc\u015f\u00fcm\u00fcne daha avantajl\u0131 kat\u0131lma imk\u00e2n\u0131 sunuyor.<\/p>\n

BCG Orta\u011f\u0131 An\u0131l Demir<\/strong>, Webrazzi Summit 2026’da yapay zek\u00e2 yat\u0131r\u0131mlar\u0131nda ikinci hamle avantaj\u0131na ve \u015firketlerin d\u00f6n\u00fc\u015f\u00fcmde izlemesi gereken yol haritas\u0131na ili\u015fkin \u015fu de\u011ferlendirmelerde bulundu:<\/p>\n

“Yapay zek\u00e2 d\u00f6n\u00fc\u015f\u00fcm\u00fcnde rekabet avantaj\u0131 art\u0131k teknolojiye erken yat\u0131r\u0131m yapmaktan \u00e7ok, teknolojiyi i\u015f s\u00fcre\u00e7lerine ne kadar etkili entegre edebildi\u011finizle \u015fekilleniyor. Teknolojinin olgunla\u015fmas\u0131 ve d\u00fc\u015fen maliyetler, d\u00f6n\u00fc\u015f\u00fcme daha sonra ba\u015flayan \u015firketler i\u00e7in \u00f6nemli f\u0131rsatlar sunuyor. Ancak bu f\u0131rsat\u0131 somut de\u011fere d\u00f6n\u00fc\u015ft\u00fcrmek i\u00e7in stratejik netlik ve do\u011fru \u00f6nceliklendirme kritik \u00f6nem ta\u015f\u0131yor. Uygulamal\u0131 yapay zek\u00e2 (Applied AI) yakla\u015f\u0131m\u0131yla yapay zek\u00e2y\u0131 pilot uygulamalar\u0131n \u00f6tesine ta\u015f\u0131yarak i\u015f s\u00fcre\u00e7lerine entegre eden \u015firketler, ikinci hamle avantaj\u0131n\u0131 kal\u0131c\u0131 rekabet g\u00fcc\u00fcne d\u00f6n\u00fc\u015ft\u00fcrebilir.”<\/p>\n

Yapay zek\u00e2 maliyetlerindeki d\u00fc\u015f\u00fc\u015f yeni f\u0131rsatlar yarat\u0131yor<\/strong><\/h3>\n

Rapora g\u00f6re yapay zek\u00e2 uygulamalar\u0131n\u0131n maliyetleri son y\u0131llarda \u00f6nemli \u00f6l\u00e7\u00fcde geriledi. B\u00fcy\u00fck dil modellerinin \u00e7al\u0131\u015ft\u0131r\u0131lmas\u0131nda bir milyon token ba\u015f\u0131na maliyet 2026 itibar\u0131yla 25 sent veya daha d\u00fc\u015f\u00fck seviyelere indi. Kurumsal \u00f6l\u00e7ekte \u00fcretken yapay zek\u00e2 \u00e7\u00f6z\u00fcmlerini hayata ge\u00e7irmek i\u00e7in gereken s\u00fcre de 3 ila 6 aya kadar geriledi.<\/p>\n

BCG, teknolojinin bu olgunluk d\u00fczeyine ula\u015fmas\u0131n\u0131n, yapay zek\u00e2 yat\u0131r\u0131mlar\u0131na hen\u00fcz ba\u015flamam\u0131\u015f veya pilot uygulamalarla s\u0131n\u0131rl\u0131 kalm\u0131\u015f \u015firketler a\u00e7\u0131s\u0131ndan \u00f6nemli bir f\u0131rsat olu\u015fturdu\u011funa dikkat \u00e7ekiyor. \u0130lk yat\u0131r\u0131mc\u0131lar\u0131n deneyimlerinden yararlanabilen \u015firketler, daha geli\u015fmi\u015f ve kullan\u0131ma haz\u0131r \u00e7\u00f6z\u00fcmleri daha d\u00fc\u015f\u00fck maliyetlerle uygulayabiliyor. Bununla birlikte rapor, mevcut f\u0131rsat d\u00f6neminin kal\u0131c\u0131 olmad\u0131\u011f\u0131n\u0131; yapay zek\u00e2 yayg\u0131nla\u015ft\u0131k\u00e7a bug\u00fcn farkl\u0131la\u015fma sa\u011flayan uygulamalar\u0131n sekt\u00f6r standard\u0131na d\u00f6n\u00fc\u015fece\u011fini vurguluyor.<\/p>\n

\u015eirketlerin yapay zek\u00e2 yat\u0131r\u0131mlar\u0131n\u0131n 2026’da iki kat\u0131ndan fazla artmas\u0131 bekleniyor<\/strong><\/h3>\n

BCG YZ Radar 2026 ara\u015ft\u0131rmas\u0131na g\u00f6re \u015firketlerin yapay zek\u00e2 yat\u0131r\u0131mlar\u0131na ay\u0131rd\u0131\u011f\u0131 b\u00fct\u00e7eler h\u0131zla art\u0131yor. Yapay zek\u00e2 yat\u0131r\u0131mlar\u0131n\u0131n y\u0131ll\u0131k \u015firket gelirlerine oran\u0131n\u0131n 2025’teki y\u00fczde 0,8 seviyesinden 2026’da y\u00fczde 1,7’ye y\u00fckselmesi bekleniyor. Teknoloji ve finansal hizmetler sekt\u00f6rlerinde bu oran y\u00fczde 2’nin \u00fczerine \u00e7\u0131k\u0131yor. \u015eirketlerin y\u00fczde 94’\u00fc ise 2026 y\u0131l\u0131nda finansal getiri elde edemese bile yapay zek\u00e2 yat\u0131r\u0131mlar\u0131n\u0131 s\u00fcrd\u00fcrmeyi planl\u0131yor.<\/p>\n

Ara\u015ft\u0131rma, yat\u0131r\u0131mlar\u0131n b\u00fcy\u00fckl\u00fc\u011f\u00fcn\u00fcn tek ba\u015f\u0131na ba\u015far\u0131 i\u00e7in yeterli olmad\u0131\u011f\u0131n\u0131 da g\u00f6steriyor. Yapay zek\u00e2 uygulamalar\u0131n\u0131n hen\u00fcz ba\u015flang\u0131\u00e7 a\u015famas\u0131nda oldu\u011fu \u015firketlerin y\u00fczde 10’u faaliyet k\u00e2r\u0131nda (EBIT) en az y\u00fczde 3’l\u00fck etki elde ederken, bu oran yapay zek\u00e2y\u0131 operasyonlar\u0131na entegre edenlerde y\u00fczde 42’ye, stratejik olarak b\u00fct\u00fcnle\u015ftirenlerde y\u00fczde 65’e y\u00fckseliyor. Buna kar\u015f\u0131l\u0131k \u015firketlerin yaln\u0131zca y\u00fczde 5’i yapay zek\u00e2dan b\u00fcy\u00fck \u00f6l\u00e7ekte de\u011fer yaratabiliyor; y\u00fczde 60’\u0131 ise y\u00fcksek yat\u0131r\u0131mlar\u0131na ra\u011fmen s\u0131n\u0131rl\u0131 getiri sa\u011fl\u0131yor.<\/p>\n

Yaz\u0131l\u0131m geli\u015ftirmede 5 kata varan verimlilik art\u0131\u015f\u0131<\/strong><\/h3>\n

BCG’nin analizine g\u00f6re yapay zek\u00e2 destekli yeni yaz\u0131l\u0131m geli\u015ftirme modelleri, 3 ila 5 kat verimlilik art\u0131\u015f\u0131 sa\u011flayabiliyor. Mevcut yaz\u0131l\u0131m sistemlerinin yeni altyap\u0131lara ta\u015f\u0131nmas\u0131nda ise maliyetlerin y\u00fczde 50’nin \u00fczerinde azalt\u0131lmas\u0131 m\u00fcmk\u00fcn olabiliyor. M\u00fc\u015fteri hizmetlerinde de geleneksel modellerde temsilci ba\u015f\u0131na 150 ila 250 talep kar\u015f\u0131lan\u0131rken, yapay zek\u00e2 \u00f6ncelikli operasyon modellerinde bu say\u0131 1.500’e ula\u015fabiliyor.<\/p>\n

Otomotiv sekt\u00f6r\u00fcnde ise yapay zek\u00e2n\u0131n ticari sonu\u00e7lar \u00fczerindeki etkisinin b\u00fcy\u00fcmesi bekleniyor. BCG ve OpenAI’nin analizine g\u00f6re 2030 y\u0131l\u0131na kadar d\u00fcnya genelinde y\u0131lda 40 milyondan fazla otomobil sat\u0131n alma s\u00fcreci \u00fcretken yapay zek\u00e2dan \u00f6nemli \u00f6l\u00e7\u00fcde etkilenecek. Teknolojiye h\u0131zla uyum sa\u011flayan otomotiv \u00fcreticileri i\u00e7in k\u00fcresel gelirlerde y\u00fczde 20’ye varan art\u0131\u015f potansiyeli bulunurken, d\u00f6n\u00fc\u015f\u00fcmde geciken \u015firketler y\u00fczde 15’e varan gelir kayb\u0131 riskiyle kar\u015f\u0131 kar\u015f\u0131ya kalabilecek.<\/p>\n

BCG’nin raporu, yapay zek\u00e2 yat\u0131r\u0131mlar\u0131nda do\u011fru zamanlaman\u0131n yan\u0131 s\u0131ra do\u011fru alanlara odaklanman\u0131n da \u00f6nemini vurguluyor. \u015eirketlerin b\u00fct\u00fcn s\u00fcre\u00e7lerini ayn\u0131 anda d\u00f6n\u00fc\u015ft\u00fcrmeye \u00e7al\u0131\u015fmak yerine, en y\u00fcksek ekonomik de\u011fer yaratabilecek iki veya \u00fc\u00e7 i\u015f fonksiyonuna \u00f6ncelik vermesi \u00f6neriliyor. BCG’ye g\u00f6re yapay zek\u00e2ya ge\u00e7 ba\u015flam\u0131\u015f olmak mutlaka bir dezavantaj anlam\u0131na gelmiyor. Ancak teknolojinin olgunla\u015ft\u0131\u011f\u0131 ve uygulama maliyetlerinin d\u00fc\u015ft\u00fc\u011f\u00fc bu d\u00f6nemde harekete ge\u00e7meyen \u015firketler, gelecekte rakiplerini yakalasalar bile bug\u00fcn\u00fcn rekabet avantajlar\u0131ndan yararlanma f\u0131rsat\u0131n\u0131 kaybedebilir.<\/p>\n","protected":false},"excerpt":{"rendered":"

BCG’nin raporuna g\u00f6re yapay zek\u00e2 teknolojilerinin olgunla\u015fmas\u0131 ve d\u00fc\u015fen maliyetler, d\u00f6n\u00fc\u015f\u00fcme ge\u00e7 ba\u015flayan \u015firketler i\u00e7in yeni bir f\u0131rsat d\u00f6nemi yarat\u0131yor.<\/p>\n","protected":false},"author":2,"featured_media":2579,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_ecomap_primary_org_id":2288,"_ecomap_primary_org_name":"BCG","_ecomap_mentioned_org_ids":"[]","_ecomap_related_org_ids":"","_ecomap_match_confidence":0.95,"_ecomap_email_message_id":"1a1684619a81c81b","_ecomap_email_from":"pressrelease@faselis.com","_ecomap_editor_notes":"T\u00fcrk\u00e7e b\u00fclten editoryal format\u0131 (h2\/h3, spot) uyguland\u0131; Firma profili eki metinden \u00e7\u0131kar\u0131ld\u0131; Do\u011frulanamayan pazarlama iddialar\u0131 yumu\u015fat\u0131ld\u0131; B\u00fclten altl\u0131\u011f\u0131 ve tekrarlayan footer temizlendi; Edit\u00f6r \u00f6zeti olu\u015fturuldu; Hafif d\u00fczeltme yap\u0131ld\u0131; Ba\u015fl\u0131k g\u00f6zden ge\u00e7irildi; Yap\u0131 \u00e7\u0131kar\u0131m\u0131 uyguland\u0131.","_ecomap_original_body":"

<\/td><\/tr><\/table><\/td><\/tr>

BCG: Yapay zek\u00e2 yar\u0131\u015f\u0131na yeni kat\u0131lan \u015firketler i\u00e7in h\u00e2l\u00e2 ge\u00e7 de\u011fil<\/span><\/strong><\/p>

Yapay zek\u00e2 yat\u0131r\u0131mlar\u0131nda ilk harekete ge\u00e7en \u015firketlerin ard\u0131ndan, teknolojinin olgunla\u015fmas\u0131ndan ve d\u00fc\u015fen maliyetlerden yararlan\u0131labilecek yeni bir f\u0131rsat d\u00f6nemi ba\u015fl\u0131yor. BCG'ye g\u00f6re yapay zek\u00e2y\u0131 stratejik olarak i\u015f s\u00fcre\u00e7lerine entegre eden \u015firketlerin y\u00fczde 65'i faaliyet k\u00e2r\u0131nda (EBIT) en az y\u00fczde 3\u2019l\u00fck etki elde ederken, \u015firketlerin yapay zek\u00e2 yat\u0131r\u0131mlar\u0131na ay\u0131rd\u0131\u011f\u0131 pay\u0131n 2026'da y\u0131ll\u0131k gelirlerinin y\u00fczde 1,7'sine ula\u015fmas\u0131 bekleniyor.<\/strong><\/p>

Boston Consulting Group (BCG), 12 Avrupa \u00fclkesinden 555 \u00fcst d\u00fczey y\u00f6neticiyle ger\u00e7ekle\u015ftirilen ara\u015ft\u0131rma ve kendi k\u00fcresel yapay zek\u00e2 \u00e7al\u0131\u015fmalar\u0131ndan yararlan\u0131larak haz\u0131rlanan \u2018The Second Mover Advantage: Why Now Is the Time to Invest in AI<\/strong>\u2019 ba\u015fl\u0131kl\u0131 raporunda, yapay zek\u00e2 yat\u0131r\u0131mlar\u0131nda ilk harekete ge\u00e7enler aras\u0131nda yer almayan \u015firketlerin de \u00f6nemli bir rekabet avantaj\u0131 elde edebilece\u011fini ortaya koyuyor. Webrazzi<\/strong> Summit 2026<\/strong> etkinli\u011finde BCG taraf\u0131ndan g\u00fcndeme ta\u015f\u0131nan rapora g\u00f6re, yapay zek\u00e2 teknolojilerinin olgunla\u015fmas\u0131, uygulama maliyetlerinin h\u0131zla d\u00fc\u015fmesi ve yat\u0131r\u0131m getirilerinin \u00f6l\u00e7\u00fclebilir hale gelmesi, \u015firketler i\u00e7in yeni bir f\u0131rsat d\u00f6nemi ba\u015flat\u0131yor. BCG'nin \u201c\u0130kinci hamle avantaj\u0131\u201d (second mover advantage) olarak tan\u0131mlad\u0131\u011f\u0131 bu d\u00f6nem, erken yat\u0131r\u0131mc\u0131lar\u0131n kar\u015f\u0131la\u015ft\u0131\u011f\u0131 y\u00fcksek maliyetlere ve teknolojik belirsizlikleri y\u00fcklenmeden, yeni ko\u015fullar sayesinde yapay zek\u00e2 d\u00f6n\u00fc\u015f\u00fcm\u00fcne daha avantajl\u0131 kat\u0131lma imk\u00e2n\u0131 sunuyor.<\/p>

BCG Orta\u011f\u0131 An\u0131l Demir, Webrazzi Summit 2026\u2019da yapay zek\u00e2 yat\u0131r\u0131mlar\u0131nda ikinci hamle avantaj\u0131na ve \u015firketlerin d\u00f6n\u00fc\u015f\u00fcmde izlemesi gereken yol haritas\u0131na ili\u015fkin \u015fu de\u011ferlendirmelerde bulundu:<\/p>

\u201cYapay zek\u00e2 d\u00f6n\u00fc\u015f\u00fcm\u00fcnde rekabet avantaj\u0131 art\u0131k teknolojiye erken yat\u0131r\u0131m yapmaktan \u00e7ok, teknolojiyi i\u015f s\u00fcre\u00e7lerine ne kadar etkili entegre edebildi\u011finizle \u015fekilleniyor. Teknolojinin olgunla\u015fmas\u0131 ve d\u00fc\u015fen maliyetler, d\u00f6n\u00fc\u015f\u00fcme daha sonra ba\u015flayan \u015firketler i\u00e7in \u00f6nemli f\u0131rsatlar sunuyor. Ancak bu f\u0131rsat\u0131 somut de\u011fere d\u00f6n\u00fc\u015ft\u00fcrmek i\u00e7in stratejik netlik ve do\u011fru \u00f6nceliklendirme kritik \u00f6nem ta\u015f\u0131yor. Uygulamal\u0131 yapay zek\u00e2 (Applied AI) yakla\u015f\u0131m\u0131yla yapay zek\u00e2y\u0131 pilot uygulamalar\u0131n \u00f6tesine ta\u015f\u0131yarak i\u015f s\u00fcre\u00e7lerine entegre eden \u015firketler, ikinci hamle avantaj\u0131n\u0131 kal\u0131c\u0131 rekabet g\u00fcc\u00fcne d\u00f6n\u00fc\u015ft\u00fcrebilir.\u201d<\/p>

Yapay zek\u00e2 maliyetlerindeki d\u00fc\u015f\u00fc\u015f yeni f\u0131rsatlar yarat\u0131yor<\/strong><\/p>

Rapora g\u00f6re yapay zek\u00e2 uygulamalar\u0131n\u0131n maliyetleri son y\u0131llarda \u00f6nemli \u00f6l\u00e7\u00fcde geriledi. B\u00fcy\u00fck dil modellerinin \u00e7al\u0131\u015ft\u0131r\u0131lmas\u0131nda bir milyon token ba\u015f\u0131na maliyet 2026 itibar\u0131yla 25 sent veya daha d\u00fc\u015f\u00fck seviyelere indi. Kurumsal \u00f6l\u00e7ekte \u00fcretken yapay zek\u00e2 \u00e7\u00f6z\u00fcmlerini hayata ge\u00e7irmek i\u00e7in gereken s\u00fcre de 3 ila 6 aya kadar geriledi.<\/p>

BCG, teknolojinin bu olgunluk d\u00fczeyine ula\u015fmas\u0131n\u0131n, yapay zek\u00e2 yat\u0131r\u0131mlar\u0131na hen\u00fcz ba\u015flamam\u0131\u015f veya pilot uygulamalarla s\u0131n\u0131rl\u0131 kalm\u0131\u015f \u015firketler a\u00e7\u0131s\u0131ndan \u00f6nemli bir f\u0131rsat olu\u015fturdu\u011funa dikkat \u00e7ekiyor. \u0130lk yat\u0131r\u0131mc\u0131lar\u0131n deneyimlerinden yararlanabilen \u015firketler, daha geli\u015fmi\u015f ve kullan\u0131ma haz\u0131r \u00e7\u00f6z\u00fcmleri daha d\u00fc\u015f\u00fck maliyetlerle uygulayabiliyor. Bununla birlikte rapor, mevcut f\u0131rsat d\u00f6neminin kal\u0131c\u0131 olmad\u0131\u011f\u0131n\u0131; yapay zek\u00e2 yayg\u0131nla\u015ft\u0131k\u00e7a bug\u00fcn farkl\u0131la\u015fma sa\u011flayan uygulamalar\u0131n sekt\u00f6r standard\u0131na d\u00f6n\u00fc\u015fece\u011fini vurguluyor.<\/p>

\u015eirketlerin yapay zek\u00e2 yat\u0131r\u0131mlar\u0131n\u0131n 2026'da iki kat\u0131ndan fazla artmas\u0131 bekleniyor<\/strong><\/p>

BCG YZ Radar 2026 ara\u015ft\u0131rmas\u0131na g\u00f6re \u015firketlerin yapay zek\u00e2 yat\u0131r\u0131mlar\u0131na ay\u0131rd\u0131\u011f\u0131 b\u00fct\u00e7eler h\u0131zla art\u0131yor. Yapay zek\u00e2 yat\u0131r\u0131mlar\u0131n\u0131n y\u0131ll\u0131k \u015firket gelirlerine oran\u0131n\u0131n 2025'teki y\u00fczde 0,8 seviyesinden 2026'da y\u00fczde 1,7'ye y\u00fckselmesi bekleniyor. Teknoloji ve finansal hizmetler sekt\u00f6rlerinde bu oran y\u00fczde 2'nin \u00fczerine \u00e7\u0131k\u0131yor. \u015eirketlerin y\u00fczde 94'\u00fc ise 2026 y\u0131l\u0131nda finansal getiri elde edemese bile yapay zek\u00e2 yat\u0131r\u0131mlar\u0131n\u0131 s\u00fcrd\u00fcrmeyi planl\u0131yor.<\/p>

Ara\u015ft\u0131rma, yat\u0131r\u0131mlar\u0131n b\u00fcy\u00fckl\u00fc\u011f\u00fcn\u00fcn tek ba\u015f\u0131na ba\u015far\u0131 i\u00e7in yeterli olmad\u0131\u011f\u0131n\u0131 da g\u00f6steriyor. Yapay zek\u00e2 uygulamalar\u0131n\u0131n hen\u00fcz ba\u015flang\u0131\u00e7 a\u015famas\u0131nda oldu\u011fu \u015firketlerin y\u00fczde 10'u faaliyet k\u00e2r\u0131nda (EBIT) en az y\u00fczde 3'l\u00fck etki elde ederken, bu oran yapay zek\u00e2y\u0131 operasyonlar\u0131na entegre edenlerde y\u00fczde 42'ye, stratejik olarak b\u00fct\u00fcnle\u015ftirenlerde y\u00fczde 65'e y\u00fckseliyor. Buna kar\u015f\u0131l\u0131k \u015firketlerin yaln\u0131zca y\u00fczde 5'i yapay zek\u00e2dan b\u00fcy\u00fck \u00f6l\u00e7ekte de\u011fer yaratabiliyor; y\u00fczde 60'\u0131 ise y\u00fcksek yat\u0131r\u0131mlar\u0131na ra\u011fmen s\u0131n\u0131rl\u0131 getiri sa\u011fl\u0131yor.<\/p>

Yaz\u0131l\u0131m geli\u015ftirmede 5 kata varan verimlilik art\u0131\u015f\u0131<\/strong><\/p>

BCG'nin analizine g\u00f6re yapay zek\u00e2 destekli yeni yaz\u0131l\u0131m geli\u015ftirme modelleri, 3 ila 5 kat verimlilik art\u0131\u015f\u0131 sa\u011flayabiliyor. Mevcut yaz\u0131l\u0131m sistemlerinin yeni altyap\u0131lara ta\u015f\u0131nmas\u0131nda ise maliyetlerin y\u00fczde 50'nin \u00fczerinde azalt\u0131lmas\u0131 m\u00fcmk\u00fcn olabiliyor. M\u00fc\u015fteri hizmetlerinde de geleneksel modellerde temsilci ba\u015f\u0131na 150 ila 250 talep kar\u015f\u0131lan\u0131rken, yapay zek\u00e2 \u00f6ncelikli operasyon modellerinde bu say\u0131 1.500'e ula\u015fabiliyor.<\/p>

Otomotiv sekt\u00f6r\u00fcnde ise yapay zek\u00e2n\u0131n ticari sonu\u00e7lar \u00fczerindeki etkisinin b\u00fcy\u00fcmesi bekleniyor. BCG ve OpenAI'nin analizine g\u00f6re 2030 y\u0131l\u0131na kadar d\u00fcnya genelinde y\u0131lda 40 milyondan fazla otomobil sat\u0131n alma s\u00fcreci \u00fcretken yapay zek\u00e2dan \u00f6nemli \u00f6l\u00e7\u00fcde etkilenecek. Teknolojiye h\u0131zla uyum sa\u011flayan otomotiv \u00fcreticileri i\u00e7in k\u00fcresel gelirlerde y\u00fczde 20'ye varan art\u0131\u015f potansiyeli bulunurken, d\u00f6n\u00fc\u015f\u00fcmde geciken \u015firketler y\u00fczde 15'e varan gelir kayb\u0131 riskiyle kar\u015f\u0131 kar\u015f\u0131ya kalabilecek.<\/p>

BCG'nin raporu, yapay zek\u00e2 yat\u0131r\u0131mlar\u0131nda do\u011fru zamanlaman\u0131n yan\u0131 s\u0131ra do\u011fru alanlara odaklanman\u0131n da \u00f6nemini vurguluyor. \u015eirketlerin b\u00fct\u00fcn s\u00fcre\u00e7lerini ayn\u0131 anda d\u00f6n\u00fc\u015ft\u00fcrmeye \u00e7al\u0131\u015fmak yerine, en y\u00fcksek ekonomik de\u011fer yaratabilecek iki veya \u00fc\u00e7 i\u015f fonksiyonuna \u00f6ncelik vermesi \u00f6neriliyor. BCG'ye g\u00f6re yapay zek\u00e2ya ge\u00e7 ba\u015flam\u0131\u015f olmak mutlaka bir dezavantaj anlam\u0131na gelmiyor. Ancak teknolojinin olgunla\u015ft\u0131\u011f\u0131 ve uygulama maliyetlerinin d\u00fc\u015ft\u00fc\u011f\u00fc bu d\u00f6nemde harekete ge\u00e7meyen \u015firketler, gelecekte rakiplerini yakalasalar bile bug\u00fcn\u00fcn rekabet avantajlar\u0131ndan yararlanma f\u0131rsat\u0131n\u0131 kaybedebilir.<\/p>

Ara\u015ft\u0131rma hakk\u0131nda daha fazla bilgi i\u00e7in:\u00a0<\/strong>RAPOR<\/strong><\/a> , RAPOR<\/strong><\/a><\/p>

\u00a0<\/strong><\/p>

Bilgi i\u00e7in:<\/strong> \u0130leti\u015fim Ofisi Halkla \u0130li\u015fkiler Ajans\u0131\u00a0<\/p>

Meryem Agan \/\u00a0meryem.agan@iletisimofisi.com<\/a> \/ 0536 513 49 69<\/p>

\u00a0<\/span><\/p><\/div>

Boston Consulting Group Hakk\u0131nda;<\/span><\/em><\/strong><\/p>

Boston Consulting Group (BCG), d\u00fcnyan\u0131n \u00f6nde gelen \u015firket ve kurumlar\u0131n\u0131n vizyonunu i\u015f sonu\u00e7lar\u0131na d\u00f6n\u00fc\u015ft\u00fcr\u00fcr. D\u00f6n\u00fc\u015f\u00fcm \u00e7a\u011f\u0131n\u0131n tam ortas\u0131nda, 60 y\u0131l\u0131 a\u015fk\u0131n derin sekt\u00f6r bilgisinden beslenen stratejik netli\u011fi, uygulay\u0131c\u0131lar taraf\u0131ndan \u015fekillendirilen yapay zek\u00e2 \u00e7\u00f6z\u00fcmleriyle birle\u015ftirir. Sekt\u00f6r ve co\u011frafya ayr\u0131m\u0131 g\u00f6zetmeksizin liderlerle omuz omuza \u00e7al\u0131\u015fan BCG; g\u00fc\u00e7l\u00fc i\u015f getirileri ve aktar\u0131lan yetkinlikler ile k\u00f6kl\u00fc bir d\u00f6n\u00fc\u015f\u00fcm yarat\u0131r.<\/span><\/em><\/p>

Daha fazla bilgi i\u00e7in\u00a0<\/span><\/em>https:\/\/www.bcg.com\/<\/span><\/em><\/a>\u00a0adresini ziyaret edebilirsiniz.<\/span><\/em><\/p><\/td><\/tr><\/table><\/td><\/tr>

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An\u0131l Demir<\/p><\/td>

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An\u0131l Demir<\/p><\/td>

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An\u0131l Demir<\/p><\/td><\/tr>

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