{"id":2526,"date":"2026-10-21T10:21:51","date_gmt":"2026-10-21T07:21:51","guid":{"rendered":"https:\/\/fintech.mercek.net\/news\/?p=2526"},"modified":"2026-10-21T10:21:52","modified_gmt":"2026-10-21T07:21:52","slug":"protel-holdingin-pazarlama-direktorlugune-onur-buyukyildirim-atandi","status":"publish","type":"post","link":"https:\/\/fintech.mercek.net\/news\/2026\/10\/21\/protel-holdingin-pazarlama-direktorlugune-onur-buyukyildirim-atandi\/","title":{"rendered":"Protel Holding’in Pazarlama Direkt\u00f6rl\u00fc\u011f\u00fcne Onur B\u00fcy\u00fcky\u0131ld\u0131r\u0131m Atand\u0131"},"content":{"rendered":"

Otelcilik ve restoran teknolojileri alan\u0131nda 37 y\u0131ll\u0131k deneyime sahip Protel Holding<\/strong>, \u00fcst y\u00f6netiminde yeni bir atama ger\u00e7ekle\u015ftirdi. Dijital pazarlama, marka konumland\u0131rma ve b\u00fcy\u00fcme stratejisi alanlar\u0131nda yurt i\u00e7i ve yurt d\u0131\u015f\u0131nda deneyim kazanan Onur B\u00fcy\u00fcky\u0131ld\u0131r\u0131m, \u015firketin Pazarlama Direkt\u00f6r\u00fc olarak g\u00f6reve ba\u015flad\u0131.<\/strong><\/h2>\n

Protel Holding<\/strong>, pazarlama organizasyonunu g\u00fc\u00e7lendirmeye devam ediyor. B\u00fcy\u00fcky\u0131ld\u0131r\u0131m, 2023-2024 d\u00f6neminde de Protel<\/strong>‘de ayn\u0131 g\u00f6revi y\u00fcr\u00fctm\u00fc\u015f, bu kez farkl\u0131 sekt\u00f6rlerde edindi\u011fi deneyimle \u015firketin y\u00f6netim kadrosuna geri d\u00f6nm\u00fc\u015f oldu. Atamayla birlikte B\u00fcy\u00fcky\u0131ld\u0131r\u0131m’\u0131n liderli\u011finde Protel<\/strong>‘in pazarlama organizasyonunun \u015firketin b\u00fcy\u00fcme stratejileriyle daha g\u00fc\u00e7l\u00fc bi\u00e7imde entegre edilmesi hedefleniyor.<\/p>\n

Onur B\u00fcy\u00fcky\u0131ld\u0131r\u0131m kimdir?<\/strong><\/h3>\n

E\u011fitim hayat\u0131na ABD’de The University of Texas at Arlington’da Pazarlama lisans program\u0131yla ba\u015flayan B\u00fcy\u00fcky\u0131ld\u0131r\u0131m, Texas A&M Commerce’te MBA derecesini ald\u0131. Kariyerine 2004 y\u0131l\u0131nda ABD’de perakende ve telekom\u00fcnikasyon sekt\u00f6rlerinde ad\u0131m atan B\u00fcy\u00fcky\u0131ld\u0131r\u0131m, T\u00fcrkiye’ye d\u00f6n\u00fc\u015f\u00fcn\u00fcn ard\u0131ndan DYO, Logo Yaz\u0131l\u0131m, Vispera, Mechsoft ve Great Place To Work gibi \u015firketlerde farkl\u0131 pazarlama ve i\u015f geli\u015ftirme sorumluluklar\u0131 \u00fcstlendi. 2023-2024 d\u00f6neminde Protel<\/strong>‘de CMO olarak g\u00f6rev yapan B\u00fcy\u00fcky\u0131ld\u0131r\u0131m, farkl\u0131 sekt\u00f6rlerde edindi\u011fi deneyimin ard\u0131ndan yeniden Protel Holding<\/strong>‘in pazarlama liderli\u011fini \u00fcstleniyor.<\/p>\n

Yeni d\u00f6nemde odak alanlar\u0131<\/strong><\/h3>\n

B\u00fcy\u00fcme stratejisi, veri odakl\u0131 pazarlama ve ticari performans y\u00f6netimini bir araya getiren Onur B\u00fcy\u00fcky\u0131ld\u0131r\u0131m, yeni g\u00f6revinde pazarlama faaliyetlerini sat\u0131\u015f f\u0131rsatlar\u0131, m\u00fc\u015fteri kazan\u0131m\u0131 ve s\u00fcrd\u00fcr\u00fclebilir gelir art\u0131\u015f\u0131yla daha do\u011frudan ili\u015fkilendirmeyi hedefliyor. Protel<\/strong>‘in farkl\u0131 m\u00fc\u015fteri segmentlerindeki b\u00fcy\u00fcme potansiyelini ortaya \u00e7\u0131karmaya ve pazarlama yat\u0131r\u0131mlar\u0131n\u0131n \u00f6l\u00e7\u00fclebilir i\u015f sonu\u00e7lar\u0131na katk\u0131s\u0131n\u0131 art\u0131rmaya odaklanacak.<\/p>\n

Pazarlama stratejisi ve dijital d\u00f6n\u00fc\u015f\u00fcm alanlar\u0131ndaki deneyimini yapay zek\u00e2 destekli uygulamalarla birle\u015ftiren B\u00fcy\u00fcky\u0131ld\u0131r\u0131m, pazarlama s\u00fcre\u00e7lerinin daha verimli h\u00e2le getirilmesine, veri odakl\u0131 karar alma k\u00fclt\u00fcr\u00fcn\u00fcn g\u00fc\u00e7lendirilmesine ve teknolojinin i\u015f yap\u0131\u015f bi\u00e7imlerine entegre edilmesine odaklan\u0131yor.<\/p>\n","protected":false},"excerpt":{"rendered":"

Otelcilik ve restoran teknolojileri alan\u0131nda faaliyet g\u00f6steren Protel Holding, dijital pazarlama ve b\u00fcy\u00fcme stratejisi deneyimi olan Onur B\u00fcy\u00fcky\u0131ld\u0131r\u0131m’\u0131 Pazarlama Direkt\u00f6r\u00fc olarak atad\u0131.<\/p>\n","protected":false},"author":2,"featured_media":2525,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_ecomap_primary_org_id":2193,"_ecomap_primary_org_name":"Protel","_ecomap_mentioned_org_ids":"[]","_ecomap_related_org_ids":"","_ecomap_match_confidence":0.85,"_ecomap_email_message_id":"1a15d52b4709458d","_ecomap_email_from":"pressrelease@faselis.com","_ecomap_editor_notes":"E-posta HTML \u015fablonu, g\u00f6rsel ve ek dosya bloklar\u0131, indirme ba\u011flant\u0131lar\u0131, abonelikten \u00e7\u0131kma ve 'powered by' alt bilgisi g\u00f6vdeden temizlendi. Sondaki 'PROTEL HAKKINDA' \u015firket profili eki \u00e7\u0131kar\u0131ld\u0131. G\u00f6vde h2 spot ve h3 ara ba\u015fl\u0131klarla yeniden yap\u0131land\u0131r\u0131ld\u0131; ba\u015fl\u0131k ve spot T\u00fcrk\u00e7e b\u00fclten standard\u0131na g\u00f6re yeniden yaz\u0131ld\u0131. Metin hafif\u00e7e d\u00fczeltildi; abart\u0131l\u0131 iddia bulunmad\u0131\u011f\u0131 i\u00e7in de-hype m\u00fcdahalesi gerekmedi.","_ecomap_original_body":"

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Protel Holding\u2019in yeni Pazarlama Direkt\u00f6r\u00fc Onur B\u00fcy\u00fcky\u0131ld\u0131r\u0131m oldu<\/span><\/strong><\/p>

37 y\u0131ll\u0131k sekt\u00f6r deneyimiyle otelcilik ve restoran teknolojileri alan\u0131nda faaliyet g\u00f6steren Protel Holding\u2019in \u00fcst y\u00f6netiminde yeni bir atama ger\u00e7ekle\u015fti. Onur B\u00fcy\u00fcky\u0131ld\u0131r\u0131m, \u015firketin Pazarlama Direkt\u00f6r\u00fc olarak g\u00f6reve ba\u015flad\u0131.<\/span><\/em><\/strong><\/p>

\u00a0<\/span><\/p>

Protel Holding, pazarlama organizasyonunu g\u00fc\u00e7lendirmeye devam ediyor. \u015eirket, dijital pazarlama, marka konumland\u0131rma ve b\u00fcy\u00fcme stratejisi alanlar\u0131nda yurt i\u00e7i ve yurt d\u0131\u015f\u0131nda edindi\u011fi deneyimiyle tan\u0131nan Onur B\u00fcy\u00fcky\u0131ld\u0131r\u0131m\u2019\u0131n Pazarlama Direkt\u00f6r\u00fc olarak g\u00f6reve ba\u015flad\u0131\u011f\u0131n\u0131 duyurdu. B\u00fcy\u00fcky\u0131ld\u0131r\u0131m, 2023-2024 d\u00f6neminde de Protel\u2019de ayn\u0131 g\u00f6revi y\u00fcr\u00fctm\u00fc\u015f, bu kez farkl\u0131 sekt\u00f6rlerde edindi\u011fi deneyimle \u015firketin y\u00f6netim kadrosuna geri d\u00f6nm\u00fc\u015f oldu. Ger\u00e7ekle\u015fen atamayla birlikte B\u00fcy\u00fcky\u0131ld\u0131r\u0131m\u2019\u0131n liderli\u011finde Protel\u2019in pazarlama organizasyonunun \u015firketin b\u00fcy\u00fcme stratejileriyle daha g\u00fc\u00e7l\u00fc bi\u00e7imde entegre edilmesi hedefleniyor.<\/span><\/p>

Onur B\u00fcy\u00fcky\u0131ld\u0131r\u0131m kimdir?<\/span><\/strong><\/p>

E\u011fitim hayat\u0131na ABD\u2019de The University of Texas at Arlington\u2019da Pazarlama lisans program\u0131yla ba\u015flayan B\u00fcy\u00fcky\u0131ld\u0131r\u0131m, Texas A&M Commerce\u2019te MBA derecesini ald\u0131. Kariyerine 2004 y\u0131l\u0131nda ABD\u2019de perakende ve telekom\u00fcnikasyon sekt\u00f6rlerinde ad\u0131m atan B\u00fcy\u00fcky\u0131ld\u0131r\u0131m, T\u00fcrkiye\u2019ye d\u00f6n\u00fc\u015f\u00fcn\u00fcn ard\u0131ndan DYO, Logo Yaz\u0131l\u0131m, Vispera, Mechsoft ve Great Place To Work gibi \u015firketlerde farkl\u0131 pazarlama ve i\u015f geli\u015ftirme sorumluluklar\u0131 \u00fcstlendi. 2023-2024 d\u00f6neminde Protel'de CMO olarak g\u00f6rev yapan B\u00fcy\u00fcky\u0131ld\u0131r\u0131m, farkl\u0131 sekt\u00f6rlerde edindi\u011fi deneyimin ard\u0131ndan yeniden Protel Holding'in pazarlama liderli\u011fini \u00fcstleniyor.<\/span><\/p>

B\u00fcy\u00fcme stratejisi, veri odakl\u0131 pazarlama ve ticari performans y\u00f6netimini bir araya getiren Onur B\u00fcy\u00fcky\u0131ld\u0131r\u0131m, yeni g\u00f6revinde pazarlama faaliyetlerini sat\u0131\u015f f\u0131rsatlar\u0131, m\u00fc\u015fteri kazan\u0131m\u0131 ve s\u00fcrd\u00fcr\u00fclebilir gelir art\u0131\u015f\u0131yla daha do\u011frudan ili\u015fkilendirmeyi hedefliyor. Protel'in farkl\u0131 m\u00fc\u015fteri segmentlerindeki b\u00fcy\u00fcme potansiyelini ortaya \u00e7\u0131karmaya ve pazarlama yat\u0131r\u0131mlar\u0131n\u0131n \u00f6l\u00e7\u00fclebilir i\u015f sonu\u00e7lar\u0131na katk\u0131s\u0131n\u0131 art\u0131rmaya odaklanacak.<\/span><\/p>

Pazarlama stratejisi ve dijital d\u00f6n\u00fc\u015f\u00fcm alanlar\u0131ndaki deneyimini yapay zek\u00e2 destekli uygulamalarla birle\u015ftiren B\u00fcy\u00fcky\u0131ld\u0131r\u0131m, pazarlama s\u00fcre\u00e7lerinin daha verimli h\u00e2le getirilmesine, veri odakl\u0131 karar alma k\u00fclt\u00fcr\u00fcn\u00fcn g\u00fc\u00e7lendirilmesine ve teknolojinin i\u015f yap\u0131\u015f bi\u00e7imlerine entegre edilmesine odaklan\u0131yor.<\/span><\/p>

\u00a0<\/span><\/p>

PROTEL HAKKINDA<\/span><\/p>

1989 y\u0131l\u0131nda konuk a\u011f\u0131rlama ve yeme-i\u00e7me sekt\u00f6r\u00fcndeki i\u015fletmelere dijital y\u00f6netim sistemleri sunma hedefiyle faaliyetlerine ba\u015flayan Protel, bug\u00fcn otel ve restoranlar\u0131n operasyonlar\u0131n\u0131 u\u00e7tan uca y\u00f6netmelerine yard\u0131mc\u0131 olan kapsaml\u0131 teknoloji \u00e7\u00f6z\u00fcmleri sunmaktad\u0131r.<\/span><\/p>

Bulut tabanl\u0131 otel y\u00f6netim sistemlerinden restoran y\u00f6netim ve POS sistemlerine; rezervasyon, stok, raporlama, \u00f6deme ve misafir ili\u015fkileri \u00e7\u00f6z\u00fcmlerinden yapay zek\u00e2 destekli uygulamalara kadar geni\u015f bir \u00fcr\u00fcn portf\u00f6y\u00fcne sahip olan Protel, i\u015fletmelerin operasyonel verimliliklerini ve rekabet g\u00fc\u00e7lerini art\u0131rmalar\u0131na destek olmaktad\u0131r. Global teknoloji \u00fcreticileriyle ger\u00e7ekle\u015ftirdi\u011fi g\u00fc\u00e7l\u00fc i\u015f birliklerinin yan\u0131 s\u0131ra kendi geli\u015ftirdi\u011fi \u00e7\u00f6z\u00fcmlerle de konuk a\u011f\u0131rlama sekt\u00f6r\u00fcn\u00fcn dijital d\u00f6n\u00fc\u015f\u00fcm\u00fcne katk\u0131 sa\u011flamaktad\u0131r.<\/span><\/p>

Teknolojik geli\u015fime, m\u00fc\u015fteri odakl\u0131l\u0131\u011fa ve s\u00fcrd\u00fcr\u00fclebilir d\u00f6n\u00fc\u015f\u00fcme odaklanan Protel; i\u015fletmelerin de\u011fi\u015fen ihtiya\u00e7lar\u0131na h\u0131zl\u0131 ve etkili \u00e7\u00f6z\u00fcmler sunarken, 7\/24 profesyonel destek hizmetiyle operasyonlar\u0131n kesintisiz devam etmesini sa\u011flamay\u0131 hedeflemektedir.<\/span><\/p><\/td><\/tr><\/table><\/td><\/tr>

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T\u00fcm g\u00f6rselleri indirmek i\u00e7in \"<\/a><\/td><\/tr><\/table><\/td><\/tr>
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Ek Dosyalar<\/h2><\/td><\/tr>

\"msword<\/td>Protel_OnurBu\u0308yu\u0308ky\u0131ld\u0131r\u0131mAtama_BB_Ekim2026.docx<\/td>\u0130ndir<\/a><\/td><\/tr><\/table><\/td><\/tr>


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