{"id":2515,"date":"2026-10-20T12:59:04","date_gmt":"2026-10-20T09:59:04","guid":{"rendered":"https:\/\/fintech.mercek.net\/news\/?p=2515"},"modified":"2026-10-21T10:19:53","modified_gmt":"2026-10-21T07:19:53","slug":"bcg-ve-dunya-altin-konseyi-dijital-altinda-700-milyar-dolarlik-firsat","status":"publish","type":"post","link":"https:\/\/fintech.mercek.net\/news\/2026\/10\/20\/bcg-ve-dunya-altin-konseyi-dijital-altinda-700-milyar-dolarlik-firsat\/","title":{"rendered":"BCG ve D\u00fcnya Alt\u0131n Konseyi: Dijital Alt\u0131nda 700 Milyar Dolarl\u0131k F\u0131rsat"},"content":{"rendered":"

BCG ve D\u00fcnya Alt\u0131n Konseyi’nin ortak ara\u015ft\u0131rmas\u0131, bug\u00fcn 45\u201355 milyar dolar b\u00fcy\u00fckl\u00fc\u011f\u00fcndeki k\u00fcresel dijital alt\u0131n pazar\u0131n\u0131n 2031’e kadar 160\u2013170 milyar dolara ula\u015fabilece\u011fini g\u00f6steriyor. Yat\u0131r\u0131mc\u0131lar\u0131n g\u00fcveninin g\u00fc\u00e7lendirilmesi ve pazara eri\u015fimin kolayla\u015ft\u0131r\u0131lmas\u0131 ile uzun vadede 700 milyar dolara varan ek talep potansiyeline eri\u015filebilir.<\/strong><\/h2>\n

K\u00fcresel y\u00f6netim dan\u0131\u015fmanl\u0131\u011f\u0131 \u015firketi Boston Consulting Group (BCG)<\/strong> ve D\u00fcnya Alt\u0131n Konseyi’nin (World Gold Council)<\/strong> birlikte haz\u0131rlad\u0131\u011f\u0131 \u201cDigital Gold: Unlocking a $700-Billion Opportunity\u201d ba\u015fl\u0131kl\u0131 rapor, alt\u0131n piyasas\u0131nda dijitalle\u015fmenin yeni bir b\u00fcy\u00fcme alan\u0131 sundu\u011funu g\u00f6steriyor. 12 \u00fclkeden 12 bini a\u015fk\u0131n bireysel yat\u0131r\u0131mc\u0131yla ger\u00e7ekle\u015ftirilen ara\u015ft\u0131rma ve 20 sekt\u00f6r uzman\u0131yla yap\u0131lan g\u00f6r\u00fc\u015fmelere dayanan rapora g\u00f6re, bug\u00fcn 45\u201355 milyar dolar b\u00fcy\u00fckl\u00fc\u011f\u00fcndeki k\u00fcresel dijital alt\u0131n pazar\u0131 temel senaryoda y\u0131ll\u0131k ortalama y\u00fczde 27 b\u00fcy\u00fcyerek 2031 y\u0131l\u0131nda 160\u2013170 milyar dolara ula\u015fabilir. Olumlu senaryoda ise bu b\u00fcy\u00fckl\u00fc\u011f\u00fcn 270\u2013280 milyar dolara \u00e7\u0131kabilece\u011fi belirtiliyor.<\/p>\n

Ara\u015ft\u0131rma, dijital alt\u0131na y\u00f6nelik yat\u0131r\u0131mc\u0131 ilgisinin mevcut pazar b\u00fcy\u00fckl\u00fc\u011f\u00fcn\u00fcn \u00e7ok \u00f6tesinde bir potansiyele i\u015faret etti\u011fini ortaya koyuyor. Yat\u0131r\u0131m\u0131n \u00f6n\u00fcndeki temel engellerin kald\u0131r\u0131lmas\u0131 halinde 700 milyar dolara varan potansiyel talebin a\u00e7\u0131\u011fa \u00e7\u0131kabilece\u011fi hesaplan\u0131yor. Bu b\u00fcy\u00fckl\u00fck, 2031 y\u0131l\u0131na y\u00f6nelik bir pazar tahminini de\u011fil, mevcut n\u00fcfus ve servet d\u00fczeyleri \u00fczerinden hesaplanan ve belirli bir hedef y\u0131l\u0131 bulunmayan toplam potansiyel talebi ifade ediyor.<\/p>\n

Raporda dijital alt\u0131n pazar\u0131, g\u00fcvenli saklama ko\u015fullar\u0131nda tutulan fiziksel alt\u0131na dayal\u0131 dijital token’lar ile fiziksel alt\u0131n\u0131n \u00fc\u00e7\u00fcnc\u00fc taraf saklama kurulu\u015flar\u0131nda muhafaza edildi\u011fi dijital alt\u0131n hesaplar\u0131n\u0131 kaps\u0131yor. Dijital alt\u0131n\u0131n gelece\u011fi, teknolojik geli\u015fmelerin yan\u0131 s\u0131ra finansal kurulu\u015flar\u0131n, altyap\u0131 sa\u011flay\u0131c\u0131lar\u0131n\u0131n ve d\u00fczenleyici otoritelerin yat\u0131r\u0131mc\u0131 g\u00fcvenini g\u00fc\u00e7lendirecek ortak standartlar olu\u015fturmas\u0131na ba\u011fl\u0131 olacak.<\/p>\n

G\u00fcven, eri\u015fim, kullan\u0131m alanlar\u0131 ve maliyet ko\u015fullar\u0131n\u0131n d\u00fczenlenmesi gerekiyor<\/strong><\/h3>\n

Ara\u015ft\u0131rmaya kat\u0131lan yat\u0131r\u0131mc\u0131lar\u0131n yakla\u015f\u0131k y\u00fczde 90’\u0131, gerekli ko\u015fullar\u0131n sa\u011flanmas\u0131 halinde dijital alt\u0131na yat\u0131r\u0131m yapmay\u0131 d\u00fc\u015f\u00fcnebilece\u011fini belirtiyor. Ancak bu ilginin yat\u0131r\u0131ma d\u00f6n\u00fc\u015fmesini s\u0131n\u0131rlayan d\u00f6rt temel unsur bulunuyor: g\u00fcven, eri\u015fim, kullan\u0131m alanlar\u0131 ve maliyet. Ara\u015ft\u0131rma, \u00f6zellikle t\u00fcketicinin korunmas\u0131, \u015feffafl\u0131k, yat\u0131r\u0131m\u0131n fiziksel alt\u0131nla desteklendi\u011finin do\u011frulanmas\u0131 ve gerekti\u011finde fiziksel alt\u0131na d\u00f6n\u00fc\u015f\u00fcm imk\u00e2n\u0131n\u0131n yat\u0131r\u0131m kararlar\u0131nda belirleyici oldu\u011funu g\u00f6steriyor.<\/p>\n

BCG modellemesi d\u00f6rt ko\u015fulun yerine getirilmesi ile dijital alt\u0131na yat\u0131r\u0131m yapanlarda y\u00fczde 13 art\u0131\u015f kaydedilece\u011fini g\u00f6steriyor<\/strong><\/h3>\n

BCG’nin modellemesine g\u00f6re bu d\u00f6rt engelin (g\u00fcven, eri\u015fim, fayda ve maliyet) a\u015f\u0131lmas\u0131, dijital alt\u0131na yat\u0131r\u0131m yapanlar\u0131n oran\u0131nda 13 y\u00fczde puan, yat\u0131r\u0131m portf\u00f6ylerinde dijital alt\u0131na ayr\u0131lan payda ise 2,5 y\u00fczde puan oran\u0131nda art\u0131rabilir. Bu ko\u015fullar\u0131n birlikte ger\u00e7ekle\u015fmesi halinde, mevcut n\u00fcfus ve servet d\u00fczeyleri \u00fczerinden hesaplanan toplam potansiyel talep 700 milyar dolara ula\u015fabilir.<\/p>\n

Bankac\u0131l\u0131k uygulamalar\u0131 dijital alt\u0131n\u0131n yayg\u0131nla\u015fmas\u0131nda \u00f6nemli rol oynuyor<\/strong><\/h3>\n

Ara\u015ft\u0131rma, yat\u0131r\u0131mc\u0131lar\u0131n h\u00e2lihaz\u0131rda kulland\u0131klar\u0131 ve g\u00fcvendikleri finansal kanallara eri\u015fimin, dijital alt\u0131n yat\u0131r\u0131mlar\u0131n\u0131n yayg\u0131nla\u015fmas\u0131nda \u00f6nemli bir etken oldu\u011funu ortaya koyuyor. \u00c7in, Hindistan ve Endonezya gibi pazarlarda dijital alt\u0131n\u0131n bankac\u0131l\u0131k uygulamalar\u0131, \u00f6deme platformlar\u0131 ve \u00e7ok ama\u00e7l\u0131 dijital uygulamalar \u00fczerinden sunuldu\u011fu daha geli\u015fmi\u015f da\u011f\u0131t\u0131m ortamlar\u0131nda, dijital alt\u0131n sahibi yat\u0131r\u0131mc\u0131lar\u0131n oran\u0131 daha az geli\u015fmi\u015f pazarlara k\u0131yasla yedi kata kadar y\u00fcksek seviyelere ula\u015fabiliyor. Dijital kanallar, daha k\u00fc\u00e7\u00fck tutarlarla yat\u0131r\u0131m yap\u0131lmas\u0131na olanak sa\u011flayarak alt\u0131na eri\u015fimi de kolayla\u015ft\u0131r\u0131yor.<\/p>\n

Dijital alt\u0131n pazar\u0131ndaki b\u00fcy\u00fcme h\u00e2lihaz\u0131rda ivme kazan\u0131yor. Fiziksel alt\u0131na dayal\u0131 dijital token’lar\u0131n toplam piyasa de\u011feri, 2024 sonundan bu yana be\u015f kat artarak yakla\u015f\u0131k 6 milyar dolara ula\u015ft\u0131. Tokenize alt\u0131n\u0131n 2026 y\u0131l\u0131n\u0131n ilk \u00e7eyre\u011findeki k\u00fcm\u00fclatif spot i\u015flem hacmi ise 90 milyar dolar\u0131 a\u015farak 2025 y\u0131l\u0131n\u0131n tamam\u0131ndaki i\u015flem hacmini geride b\u0131rakt\u0131.<\/p>\n

Dijital alt\u0131n geleneksel alt\u0131n talebini b\u00fcy\u00fctebilir<\/strong><\/h3>\n

Rapora g\u00f6re dijital alt\u0131n pazar\u0131ndaki potansiyel talebin yakla\u015f\u0131k y\u00fczde 65’i daha \u00f6nce alt\u0131na yat\u0131r\u0131m yapmam\u0131\u015f ki\u015filerden geliyor. Mevcut dijital alt\u0131n yat\u0131r\u0131mc\u0131lar\u0131n\u0131n y\u00fczde 52’si de ilk dijital alt\u0131n al\u0131mlar\u0131ndan \u00f6nce herhangi bir bi\u00e7imde alt\u0131n sahibi olmad\u0131\u011f\u0131n\u0131 belirtiyor. Bu grubun y\u00fczde 92’sinin daha sonra di\u011fer alt\u0131n yat\u0131r\u0131m ara\u00e7lar\u0131n\u0131 da sat\u0131n alm\u0131\u015f olmas\u0131, dijital \u00fcr\u00fcnlerin fiziksel alt\u0131n ve di\u011fer alt\u0131n yat\u0131r\u0131m bi\u00e7imlerine ge\u00e7i\u015fte yeni bir giri\u015f noktas\u0131 olu\u015fturabilece\u011fine i\u015faret ediyor. Ara\u015ft\u0131rman\u0131n temel senaryosuna g\u00f6re, 2031 y\u0131l\u0131na kadar alt\u0131n piyasas\u0131na yakla\u015f\u0131k 95 milyar dolarl\u0131k ger\u00e7ekten yeni talep eklenebilir.<\/p>\n

Gen\u00e7 yat\u0131r\u0131mc\u0131lar\u0131n ilgisi daha y\u00fcksek<\/strong><\/h3>\n

Ara\u015ft\u0131rma, dijital alt\u0131na ili\u015fkin fark\u0131ndal\u0131\u011f\u0131n gen\u00e7 yat\u0131r\u0131mc\u0131lar aras\u0131nda daha y\u00fcksek oldu\u011funu g\u00f6steriyor. 25\u201334 ya\u015f grubunda dijital alt\u0131n \u00fcr\u00fcnlerini bilenlerin oran\u0131 y\u00fczde 50’ye ula\u015f\u0131rken, 55 ya\u015f ve \u00fczerindeki yat\u0131r\u0131mc\u0131larda bu oran y\u00fczde 23 seviyesinde kal\u0131yor. Bu bulgular, yat\u0131r\u0131m \u00fcr\u00fcnlerinin dijital kanallar \u00fczerinden eri\u015filebilir hale gelmesinin yeni nesil yat\u0131r\u0131mc\u0131lar\u0131n finansal piyasalara kat\u0131l\u0131m\u0131n\u0131 destekleyebilece\u011fini ortaya koyuyor.<\/p>\n

BCG: Alt\u0131n\u0131n fiziksel niteli\u011fi, dijital d\u00fcnyadaki g\u00fcvenilirli\u011finin temelini olu\u015fturabilir<\/strong><\/h3>\n

BCG<\/strong> Y\u00f6netici Direkt\u00f6r\u00fc ve Orta\u011f\u0131 Urs Rahne<\/strong>, ara\u015ft\u0131rmaya ili\u015fkin de\u011ferlendirmesinde \u015funlar\u0131 s\u00f6yledi:<\/p>\n

\u201cAlt\u0131n\u0131n, fiziksel niteli\u011fine ra\u011fmen de\u011fil, tam da bu niteli\u011fi sayesinde d\u00fcnyan\u0131n en g\u00fcvenilir dijital varl\u0131\u011f\u0131 olma potansiyeline sahip oldu\u011fu d\u00fc\u015f\u00fcncesiyle bu \u00e7al\u0131\u015fmay\u0131 ger\u00e7ekle\u015ftirdik. Ara\u015ft\u0131rmam\u0131z hem bu f\u0131rsat\u0131n b\u00fcy\u00fckl\u00fc\u011f\u00fcne ili\u015fkin g\u00fcvenimizi peki\u015ftirdi hem de potansiyelin hayata ge\u00e7irilebilmesi i\u00e7in neler yap\u0131lmas\u0131 gerekti\u011fini daha net anlamam\u0131z\u0131 sa\u011flad\u0131.\u201d<\/p>\n

D\u00fcnya Alt\u0131n Konseyi<\/strong> CEO’su David Tait<\/strong> ise dijital alt\u0131na y\u00f6nelik yat\u0131r\u0131mc\u0131 ilgisinin g\u00fc\u00e7l\u00fc oldu\u011funu, ancak bu ilginin b\u00fcy\u00fck \u00f6l\u00e7ekli talebe d\u00f6n\u00fc\u015febilmesi i\u00e7in g\u00fcvenilir bir altyap\u0131ya ihtiya\u00e7 duyuldu\u011funu vurgulad\u0131.<\/p>\n

Ara\u015ft\u0131rma hakk\u0131nda daha fazla bilgi i\u00e7in: RAPOR<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

BCG ve D\u00fcnya Alt\u0131n Konseyi’nin ortak ara\u015ft\u0131rmas\u0131, 45\u201355 milyar dolarl\u0131k dijital alt\u0131n pazar\u0131n\u0131n 2031’de 160\u2013170 milyar dolara ula\u015fabilece\u011fini, ko\u015fullar\u0131n iyile\u015fmesiyle 700 milyar dolarl\u0131k ek talep potansiyeli bulundu\u011funu g\u00f6steriyor.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_ecomap_primary_org_id":2288,"_ecomap_primary_org_name":"BCG","_ecomap_mentioned_org_ids":"[]","_ecomap_related_org_ids":"","_ecomap_match_confidence":0.85,"_ecomap_email_message_id":"1a158b6ea4632e73","_ecomap_email_from":"pressrelease@faselis.com","_ecomap_editor_notes":"T\u00fcrk\u00e7e b\u00fclten editoryal format\u0131 (h2\/h3, spot) uyguland\u0131; Firma profili eki metinden \u00e7\u0131kar\u0131ld\u0131; Do\u011frulanamayan pazarlama iddialar\u0131 yumu\u015fat\u0131ld\u0131; B\u00fclten altl\u0131\u011f\u0131 ve tekrarlayan footer temizlendi; Edit\u00f6r \u00f6zeti olu\u015fturuldu; Hafif d\u00fczeltme yap\u0131ld\u0131; Ba\u015fl\u0131k g\u00f6zden ge\u00e7irildi; Yap\u0131 \u00e7\u0131kar\u0131m\u0131 uyguland\u0131.","_ecomap_original_body":"

<\/td><\/tr><\/table><\/td><\/tr>

BCG ve D\u00fcnya Alt\u0131n Konseyi: Dijital alt\u0131nda 700 milyar dolarl\u0131k f\u0131rsat<\/span><\/strong><\/p>

Boston Consulting Group (BCG) ve D\u00fcnya Alt\u0131n Konseyi (World Gold Council)'nin ortak ara\u015ft\u0131rmas\u0131, bug\u00fcn 45\u201355 milyar dolar b\u00fcy\u00fckl\u00fc\u011f\u00fcndeki k\u00fcresel dijital alt\u0131n pazar\u0131n\u0131n 2031\u2019e kadar 160\u2013170 milyar dolara ula\u015fabilece\u011fini g\u00f6steriyor. Yat\u0131r\u0131mc\u0131lar\u0131n g\u00fcveninin g\u00fc\u00e7lendirilmesi ve pazara eri\u015fimin kolayla\u015ft\u0131r\u0131lmas\u0131 ile uzun vadede 700 milyar dolara varan ek talep potansiyeline eri\u015filebilir.<\/strong><\/p>

K\u00fcresel y\u00f6netim dan\u0131\u015fmanl\u0131\u011f\u0131 \u015firketi Boston Consulting Group (BCG)<\/strong> ve D\u00fcnya Alt\u0131n Konseyi'nin (World Gold Council)<\/strong> birlikte haz\u0131rlad\u0131\u011f\u0131 \u201cDigital Gold: Unlocking a $700-Billion Opportunity\u2019\u2019 ba\u015fl\u0131kl\u0131 rapor, alt\u0131n piyasas\u0131nda dijitalle\u015fmenin yeni bir b\u00fcy\u00fcme alan\u0131 sundu\u011funu g\u00f6steriyor. \u00a012 \u00fclkeden 12 bini a\u015fk\u0131n bireysel yat\u0131r\u0131mc\u0131yla ger\u00e7ekle\u015ftirilen ara\u015ft\u0131rma ve 20 sekt\u00f6r uzman\u0131yla yap\u0131lan g\u00f6r\u00fc\u015fmelere dayanan rapora g\u00f6re, bug\u00fcn 45\u201355 milyar dolar b\u00fcy\u00fckl\u00fc\u011f\u00fcndeki k\u00fcresel dijital alt\u0131n pazar\u0131 temel senaryoda y\u0131ll\u0131k ortalama y\u00fczde 27 b\u00fcy\u00fcyerek 2031 y\u0131l\u0131nda 160\u2013170 milyar dolara ula\u015fabilir. Olumlu senaryoda ise bu b\u00fcy\u00fckl\u00fc\u011f\u00fcn 270\u2013280 milyar dolara \u00e7\u0131kabilece\u011fi belirtiliyor.<\/p>

Ara\u015ft\u0131rma, dijital alt\u0131na y\u00f6nelik yat\u0131r\u0131mc\u0131 ilgisinin mevcut pazar b\u00fcy\u00fckl\u00fc\u011f\u00fcn\u00fcn \u00e7ok \u00f6tesinde bir potansiyele i\u015faret etti\u011fini ortaya koyuyor. Yat\u0131r\u0131m\u0131n \u00f6n\u00fcndeki temel engellerin kald\u0131r\u0131lmas\u0131 halinde 700 milyar dolara varan potansiyel talebin a\u00e7\u0131\u011fa \u00e7\u0131kabilece\u011fi hesaplan\u0131yor. Bu b\u00fcy\u00fckl\u00fck, 2031 y\u0131l\u0131na y\u00f6nelik bir pazar tahminini de\u011fil, mevcut n\u00fcfus ve servet d\u00fczeyleri \u00fczerinden hesaplanan ve belirli bir hedef y\u0131l\u0131 bulunmayan toplam potansiyel talebi ifade ediyor.<\/p>

Raporda dijital alt\u0131n pazar\u0131, g\u00fcvenli saklama ko\u015fullar\u0131nda tutulan fiziksel alt\u0131na dayal\u0131 dijital token'lar ile fiziksel alt\u0131n\u0131n \u00fc\u00e7\u00fcnc\u00fc taraf saklama kurulu\u015flar\u0131nda muhafaza edildi\u011fi dijital alt\u0131n hesaplar\u0131n\u0131 kaps\u0131yor. Dijital alt\u0131n\u0131n gelece\u011fi, teknolojik geli\u015fmelerin yan\u0131 s\u0131ra finansal kurulu\u015flar\u0131n, altyap\u0131 sa\u011flay\u0131c\u0131lar\u0131n\u0131n ve d\u00fczenleyici otoritelerin yat\u0131r\u0131mc\u0131 g\u00fcvenini g\u00fc\u00e7lendirecek ortak standartlar olu\u015fturmas\u0131na ba\u011fl\u0131 olacak.<\/p>

G\u00fcven, eri\u015fim, kullan\u0131m alanlar\u0131 ve maliyet ko\u015fullar\u0131n\u0131n d\u00fczenlenmesi gerekiyor<\/strong><\/p>

Ara\u015ft\u0131rmaya kat\u0131lan yat\u0131r\u0131mc\u0131lar\u0131n yakla\u015f\u0131k y\u00fczde 90'\u0131, gerekli ko\u015fullar\u0131n sa\u011flanmas\u0131 halinde dijital alt\u0131na yat\u0131r\u0131m yapmay\u0131 d\u00fc\u015f\u00fcnebilece\u011fini belirtiyor. Ancak bu ilginin yat\u0131r\u0131ma d\u00f6n\u00fc\u015fmesini s\u0131n\u0131rlayan d\u00f6rt temel unsur bulunuyor: g\u00fcven, eri\u015fim, kullan\u0131m alanlar\u0131 ve maliyet. Ara\u015ft\u0131rma, \u00f6zellikle t\u00fcketicinin korunmas\u0131, \u015feffafl\u0131k, yat\u0131r\u0131m\u0131n fiziksel alt\u0131nla desteklendi\u011finin do\u011frulanmas\u0131 ve gerekti\u011finde fiziksel alt\u0131na d\u00f6n\u00fc\u015f\u00fcm imk\u00e2n\u0131n\u0131n yat\u0131r\u0131m kararlar\u0131nda belirleyici oldu\u011funu g\u00f6steriyor.<\/p>

BCG modellemesi d\u00f6rt ko\u015fulun yerine getirilmesi ile dijital alt\u0131na yat\u0131r\u0131m yapanlarda y\u00fczde 13 art\u0131\u015f kaydedilece\u011fini g\u00f6steriyor<\/strong><\/p>

BCG'nin modellemesine g\u00f6re bu d\u00f6rt engelin (g\u00fcven, eri\u015fim, fayda ve maliyet) a\u015f\u0131lmas\u0131, dijital alt\u0131na yat\u0131r\u0131m yapanlar\u0131n oran\u0131nda 13 y\u00fczde puan, yat\u0131r\u0131m portf\u00f6ylerinde dijital alt\u0131na ayr\u0131lan payda ise 2,5 y\u00fczde puan oran\u0131nda art\u0131rabilir.\u00a0<\/span>Bu ko\u015fullar\u0131n birlikte ger\u00e7ekle\u015fmesi halinde, mevcut n\u00fcfus ve servet d\u00fczeyleri \u00fczerinden hesaplanan toplam potansiyel talep 700 milyar dolara ula\u015fabilir.<\/p>

Bankac\u0131l\u0131k uygulamalar\u0131 dijital alt\u0131n\u0131n yayg\u0131nla\u015fmas\u0131nda \u00f6nemli rol oynuyor<\/strong><\/p>

Ara\u015ft\u0131rma, yat\u0131r\u0131mc\u0131lar\u0131n h\u00e2lihaz\u0131rda kulland\u0131klar\u0131 ve g\u00fcvendikleri finansal kanallara eri\u015fimin, dijital alt\u0131n yat\u0131r\u0131mlar\u0131n\u0131n yayg\u0131nla\u015fmas\u0131nda \u00f6nemli bir etken oldu\u011funu ortaya koyuyor. \u00c7in, Hindistan ve Endonezya gibi pazarlarda dijital alt\u0131n\u0131n bankac\u0131l\u0131k uygulamalar\u0131, \u00f6deme platformlar\u0131 ve \u00e7ok ama\u00e7l\u0131 dijital uygulamalar \u00fczerinden sunuldu\u011fu daha geli\u015fmi\u015f da\u011f\u0131t\u0131m ortamlar\u0131nda, dijital alt\u0131n sahibi yat\u0131r\u0131mc\u0131lar\u0131n oran\u0131 daha az geli\u015fmi\u015f pazarlara k\u0131yasla yedi kata kadar y\u00fcksek seviyelere ula\u015fabiliyor. Dijital kanallar, daha k\u00fc\u00e7\u00fck tutarlarla yat\u0131r\u0131m yap\u0131lmas\u0131na olanak sa\u011flayarak alt\u0131na eri\u015fimi de kolayla\u015ft\u0131r\u0131yor.<\/p>

Dijital alt\u0131n pazar\u0131ndaki b\u00fcy\u00fcme h\u00e2lihaz\u0131rda ivme kazan\u0131yor. Fiziksel alt\u0131na dayal\u0131 dijital token'lar\u0131n toplam piyasa de\u011feri, 2024 sonundan bu yana be\u015f kat artarak yakla\u015f\u0131k 6 milyar dolara ula\u015ft\u0131. Tokenize alt\u0131n\u0131n 2026 y\u0131l\u0131n\u0131n ilk \u00e7eyre\u011findeki k\u00fcm\u00fclatif spot i\u015flem hacmi ise 90 milyar dolar\u0131 a\u015farak 2025 y\u0131l\u0131n\u0131n tamam\u0131ndaki i\u015flem hacmini geride b\u0131rakt\u0131.<\/p>

Dijital alt\u0131n geleneksel alt\u0131n talebini b\u00fcy\u00fctebilir \u00e7\u00fcnk\u00fc dijital alt\u0131n pazar\u0131ndaki potansiyel talebin yakla\u015f\u0131k y\u00fczde 65'i daha \u00f6nce alt\u0131na yat\u0131r\u0131m yapmam\u0131\u015f ki\u015filerden geliyor<\/strong><\/p>

Rapora g\u00f6re dijital alt\u0131n pazar\u0131ndaki potansiyel talebin yakla\u015f\u0131k y\u00fczde 65'i daha \u00f6nce alt\u0131na yat\u0131r\u0131m yapmam\u0131\u015f ki\u015filerden geliyor. Mevcut dijital alt\u0131n yat\u0131r\u0131mc\u0131lar\u0131n\u0131n y\u00fczde 52'si de ilk dijital alt\u0131n al\u0131mlar\u0131ndan \u00f6nce herhangi bir bi\u00e7imde alt\u0131n sahibi olmad\u0131\u011f\u0131n\u0131 belirtiyor. Bu grubun y\u00fczde 92'sinin daha sonra di\u011fer alt\u0131n yat\u0131r\u0131m ara\u00e7lar\u0131n\u0131 da sat\u0131n alm\u0131\u015f olmas\u0131, dijital \u00fcr\u00fcnlerin fiziksel alt\u0131n ve di\u011fer alt\u0131n yat\u0131r\u0131m bi\u00e7imlerine ge\u00e7i\u015fte yeni bir giri\u015f noktas\u0131 olu\u015fturabilece\u011fine i\u015faret ediyor. Ara\u015ft\u0131rman\u0131n temel senaryosuna g\u00f6re, 2031 y\u0131l\u0131na kadar alt\u0131n piyasas\u0131na yakla\u015f\u0131k 95 milyar dolarl\u0131k ger\u00e7ekten yeni talep eklenebilir.<\/p>

Gen\u00e7 yat\u0131r\u0131mc\u0131lar\u0131n ilgisi daha y\u00fcksek, 25\u201334 ya\u015f grubunda dijital alt\u0131n \u00fcr\u00fcnlerini bilenlerin oran\u0131 y\u00fczde 50'ye ula\u015f\u0131rken, 55 ya\u015f ve \u00fczerinde bu oran y\u00fczde 23 seviyesinde<\/strong><\/p>

Ara\u015ft\u0131rma, dijital alt\u0131na ili\u015fkin fark\u0131ndal\u0131\u011f\u0131n gen\u00e7 yat\u0131r\u0131mc\u0131lar aras\u0131nda daha y\u00fcksek oldu\u011funu g\u00f6steriyor. 25\u201334 ya\u015f grubunda dijital alt\u0131n \u00fcr\u00fcnlerini bilenlerin oran\u0131 y\u00fczde 50'ye ula\u015f\u0131rken, 55 ya\u015f ve \u00fczerindeki yat\u0131r\u0131mc\u0131larda bu oran y\u00fczde 23 seviyesinde kal\u0131yor. Bu bulgular, yat\u0131r\u0131m \u00fcr\u00fcnlerinin dijital kanallar \u00fczerinden eri\u015filebilir hale gelmesinin yeni nesil yat\u0131r\u0131mc\u0131lar\u0131n finansal piyasalara kat\u0131l\u0131m\u0131n\u0131 destekleyebilece\u011fini ortaya koyuyor.<\/p>

BCG: Alt\u0131n\u0131n fiziksel niteli\u011fi, dijital d\u00fcnyadaki g\u00fcvenilirli\u011finin temelini olu\u015fturabilir<\/strong><\/p>

BCG Y\u00f6netici Direkt\u00f6r\u00fc ve Orta\u011f\u0131 Urs Rahne, ara\u015ft\u0131rmaya ili\u015fkin de\u011ferlendirmesinde \u015funlar\u0131 s\u00f6yledi:<\/p>

\u201cAlt\u0131n\u0131n, fiziksel niteli\u011fine ra\u011fmen de\u011fil, tam da bu niteli\u011fi sayesinde d\u00fcnyan\u0131n en g\u00fcvenilir dijital varl\u0131\u011f\u0131 olma potansiyeline sahip oldu\u011fu d\u00fc\u015f\u00fcncesiyle bu \u00e7al\u0131\u015fmay\u0131 ger\u00e7ekle\u015ftirdik. Ara\u015ft\u0131rmam\u0131z hem bu f\u0131rsat\u0131n b\u00fcy\u00fckl\u00fc\u011f\u00fcne ili\u015fkin g\u00fcvenimizi peki\u015ftirdi hem de potansiyelin hayata ge\u00e7irilebilmesi i\u00e7in neler yap\u0131lmas\u0131 gerekti\u011fini daha net anlamam\u0131z\u0131 sa\u011flad\u0131.\u201d D\u00fcnya Alt\u0131n Konseyi CEO'su David Tait ise dijital alt\u0131na y\u00f6nelik yat\u0131r\u0131mc\u0131 ilgisinin g\u00fc\u00e7l\u00fc oldu\u011funu, ancak bu ilginin b\u00fcy\u00fck \u00f6l\u00e7ekli talebe d\u00f6n\u00fc\u015febilmesi i\u00e7in g\u00fcvenilir bir altyap\u0131ya ihtiya\u00e7 duyuldu\u011funu vurgulad\u0131.<\/p>

\u00a0<\/strong><\/p>

Ara\u015ft\u0131rma hakk\u0131nda daha fazla bilgi i\u00e7in:\u00a0<\/strong>RAPOR<\/strong><\/a><\/p>

\u00a0<\/strong><\/p>

Bilgi i\u00e7in:<\/strong> \u0130leti\u015fim Ofisi Halkla \u0130li\u015fkiler Ajans\u0131\u00a0<\/p>

Meryem Agan \/\u00a0meryem.agan@iletisimofisi.com<\/a> \/ 0536 513 49 69<\/p>

\u00a0<\/span><\/p><\/div>

Boston Consulting Group Hakk\u0131nda;<\/span><\/em><\/strong><\/p>

Boston Consulting Group (BCG), d\u00fcnyan\u0131n \u00f6nde gelen \u015firket ve kurumlar\u0131n\u0131n vizyonunu i\u015f sonu\u00e7lar\u0131na d\u00f6n\u00fc\u015ft\u00fcr\u00fcr. D\u00f6n\u00fc\u015f\u00fcm \u00e7a\u011f\u0131n\u0131n tam ortas\u0131nda, 60 y\u0131l\u0131 a\u015fk\u0131n derin sekt\u00f6r bilgisinden beslenen stratejik netli\u011fi, uygulay\u0131c\u0131lar taraf\u0131ndan \u015fekillendirilen yapay zek\u00e2 \u00e7\u00f6z\u00fcmleriyle birle\u015ftirir. Sekt\u00f6r ve co\u011frafya ayr\u0131m\u0131 g\u00f6zetmeksizin liderlerle omuz omuza \u00e7al\u0131\u015fan BCG; g\u00fc\u00e7l\u00fc i\u015f getirileri ve aktar\u0131lan yetkinlikler ile k\u00f6kl\u00fc bir d\u00f6n\u00fc\u015f\u00fcm yarat\u0131r.<\/span><\/em><\/p>

Daha fazla bilgi i\u00e7in\u00a0<\/span><\/em>https:\/\/www.bcg.com\/<\/span><\/em><\/a>\u00a0adresini ziyaret edebilirsiniz.<\/span><\/em><\/p><\/td><\/tr><\/table><\/td><\/tr>

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Ek Dosyalar<\/h2><\/td><\/tr>

\"msword<\/td>Dijital Alt\u0131nda F\u0131rsat BB_20.10.26.docx<\/td>\u0130ndir<\/a><\/td><\/tr><\/table><\/td><\/tr>


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