{"id":2513,"date":"2026-10-20T12:07:41","date_gmt":"2026-10-20T09:07:41","guid":{"rendered":"https:\/\/fintech.mercek.net\/news\/?p=2513"},"modified":"2026-10-21T10:19:22","modified_gmt":"2026-10-21T07:19:22","slug":"vodafone-happy-avrupanin-en-iyi-sadakat-programi-odulunu-aldi","status":"publish","type":"post","link":"https:\/\/fintech.mercek.net\/news\/2026\/10\/20\/vodafone-happy-avrupanin-en-iyi-sadakat-programi-odulunu-aldi\/","title":{"rendered":"Vodafone Happy, Avrupa’n\u0131n En \u0130yi Sadakat Program\u0131 \u00d6d\u00fcl\u00fcn\u00fc Ald\u0131"},"content":{"rendered":"

T\u00fcrk m\u00fchendisler taraf\u0131ndan geli\u015ftirilen Vodafone Happy, uluslararas\u0131 arenada \u00fcst \u00fcste iki y\u0131l \u00f6d\u00fcl alarak \u00f6nemli bir ba\u015far\u0131ya imza att\u0131. Ge\u00e7en y\u0131l Uluslararas\u0131 Sadakat \u00d6d\u00fclleri’nde “Avrupa’da Y\u0131l\u0131n Uluslararas\u0131 Sadakat Program\u0131” se\u00e7ilen Happy, bu y\u0131l da Avrupa Sadakat \u00d6d\u00fclleri’nde Kamu Hizmetleri (Telekom, Enerji, Gaz) sekt\u00f6r\u00fcnde “Avrupa’n\u0131n En \u0130yi Sadakat Program\u0131” se\u00e7ildi. M\u00fc\u015fteriler, Vodafone Happy’ye Vodafone Yan\u0131mda uygulamas\u0131 \u00fczerinden eri\u015febiliyor.<\/strong><\/h2>\n

20 Ekim 2026<\/strong> \u2013 T\u00fcrkiye’nin dijitalle\u015fmesine liderlik etme vizyonuyla faaliyet g\u00f6steren Vodafone<\/strong>, ulusal ve uluslararas\u0131 d\u00fczeydeki ba\u015far\u0131lar\u0131na yenilerini eklemeye devam ediyor. Vodafone’un global sadakat platformu Vodafone Happy<\/strong>, Avrupa Sadakat \u00d6d\u00fclleri 2026’da Kamu Hizmetleri (Telekom, Enerji, Gaz) sekt\u00f6r\u00fcnde “Avrupa’n\u0131n En \u0130yi Sadakat Program\u0131” se\u00e7ildi. Happy, ge\u00e7en y\u0131l da Uluslararas\u0131 Sadakat \u00d6d\u00fclleri’nde “Avrupa’da Y\u0131l\u0131n Uluslararas\u0131 Sadakat Program\u0131” se\u00e7ilmi\u015fti. Farkl\u0131 kategorilerde avantajl\u0131 kampanyalar, \u00f6zel indirimler ve kullan\u0131c\u0131ya \u00f6zel faydalar\u0131n sunuldu\u011fu Vodafone Happy platformuna Vodafone Yan\u0131mda uygulamas\u0131 \u00fczerinden eri\u015filebiliyor.<\/p>\n

Vodafone T\u00fcrkiye \u0130cra Kurulu Ba\u015fkan Yard\u0131mc\u0131s\u0131 Ay\u015feg\u00fcl Ar\u0131can \u015eeker<\/strong>, \u015funlar\u0131 s\u00f6yledi:<\/p>\n

“Vodafone Happy, m\u00fc\u015fterilerimize global ve yerel markalardan faydalar sundu\u011fumuz, ki\u015fiselle\u015ftirilmi\u015f f\u0131rsatlarla bulu\u015fturdu\u011fumuz bir sadakat platformu. Aktif oldu\u011fumuz her pazarda m\u00fc\u015fteri memnuniyetini art\u0131r\u0131rken, i\u015fbirli\u011fi yapt\u0131\u011f\u0131m\u0131z markalar ve i\u015f ortaklar\u0131m\u0131z i\u00e7in yeni i\u015f f\u0131rsatlar\u0131 yarat\u0131yor. T\u00fcrk m\u00fchendislerimizin geli\u015ftirdi\u011fi bu platform Avrupa’daki \u00fc\u00e7\u00fcnc\u00fc parti \u00e7\u00f6z\u00fcm alternatifleriyle kar\u015f\u0131la\u015ft\u0131r\u0131ld\u0131\u011f\u0131nda esneklik, teknoloji trendlerine uygunluk ve dijital verimlilik a\u00e7\u0131s\u0131ndan \u00f6ne \u00e7\u0131k\u0131yor. Vodafone Happy, uluslararas\u0131 \u00f6d\u00fcllerine bir yenisini ekleyerek Avrupa Sadakat \u00d6d\u00fclleri 2026’da Kamu Hizmetleri sekt\u00f6r\u00fcnde ‘Avrupa’n\u0131n En \u0130yi Sadakat Program\u0131’ se\u00e7ildi. Bu ba\u015far\u0131, bir yandan yenilik\u00e7ili\u011fimizi, tak\u0131m \u00e7al\u0131\u015fmam\u0131z\u0131 ve m\u00fckemmelli\u011fe olan ba\u011fl\u0131l\u0131\u011f\u0131m\u0131z\u0131 ortaya koyarken, bir yandan da uluslararas\u0131 alanda ger\u00e7ekten \u00f6ne \u00e7\u0131kan bir sadakat program\u0131 olu\u015fturmak ve bunu s\u00fcrekli geli\u015ftirmek i\u00e7in g\u00f6sterdi\u011fimiz \u00e7abalar\u0131 ve adanm\u0131\u015fl\u0131\u011f\u0131 da yans\u0131t\u0131yor. Bu \u00f6d\u00fcl, Happy’nin arkas\u0131ndaki eme\u011fin, inovasyonun ve ekip \u00e7al\u0131\u015fmas\u0131n\u0131n g\u00fczel bir kar\u015f\u0131l\u0131\u011f\u0131 ve hepimiz i\u00e7in bir gurur kayna\u011f\u0131. \u00d6d\u00fcl\u00fcn al\u0131nmas\u0131nda eme\u011fi ge\u00e7en \u00e7al\u0131\u015fma arkada\u015flar\u0131m\u0131 kutluyorum.”<\/p>\n

30 milyonu a\u015fk\u0131n kullan\u0131c\u0131<\/strong><\/h3>\n

Geli\u015ftirme ve operasyon s\u00fcre\u00e7leri Vodafone Grubu i\u015fbirli\u011fiyle ger\u00e7ekle\u015ftirilen Vodafone Happy, oyunla\u015ft\u0131rma, b\u00fcy\u00fck veri ve yapay zek\u00e2 destekli ki\u015fiselle\u015ftirme teknolojilerini kullanarak milyonlarca kullan\u0131c\u0131ya \u00f6zel \u00f6d\u00fcller ve deneyimler sunan merkezi bir sadakat platformu. M\u00fc\u015fteriler, bu platformda g\u00fcnl\u00fck ihtiya\u00e7lar\u0131ndan keyifli aktivitelere kadar bir\u00e7ok konuda kazan\u00e7 sa\u011flayacak i\u00e7eriklere ula\u015fabiliyor; d\u00f6nemsel olarak de\u011fi\u015fen farkl\u0131 ve geni\u015f yelpazeli kategorilerde kampanya ve indirimlerden faydalanabiliyor. Avrupa genelinde 7 pazarda 30 milyonu a\u015fk\u0131n dijital kullan\u0131c\u0131ya ula\u015fan Happy, global ve yerel marka i\u015f ortakl\u0131klar\u0131yla m\u00fc\u015fteri memnuniyetini art\u0131r\u0131yor, ba\u011fl\u0131l\u0131\u011f\u0131 g\u00fc\u00e7lendiriyor ve etkile\u015fimi s\u00fcrd\u00fcr\u00fclebilir k\u0131l\u0131yor. Milyonlarca Vodafone’lunun g\u00fcnl\u00fck hayat\u0131n\u0131n vazge\u00e7ilmez bir par\u00e7as\u0131 haline gelen Happy son bir y\u0131lda 300 milyondan fazla kez ziyaret edildi. Seyahatten market al\u0131\u015fveri\u015fine, e\u011flenceden yeme-i\u00e7meye, \u00e7e\u015fitli kategorilerde 100’\u00fc a\u015fk\u0131n marka indirimini Vodafone m\u00fc\u015fterileriyle bulu\u015fturan Happy’nin marka indirimleri bir y\u0131lda yakla\u015f\u0131k 7 milyon kez kullan\u0131l\u0131rken, m\u00fc\u015fterilere toplam 2,5 milyar TL’yi a\u015fk\u0131n ekonomik fayda sa\u011fland\u0131.<\/p>\n

17 y\u0131ll\u0131k deneyime dayan\u0131yor<\/strong><\/h3>\n

Uluslararas\u0131 Sadakat \u00d6d\u00fclleri ile Avrupa Bonus \u00d6d\u00fclleri aras\u0131ndaki stratejik ortakl\u0131ktan do\u011fan ve ilk olarak ge\u00e7en y\u0131l d\u00fczenlenen Avrupa Sadakat \u00d6d\u00fclleri, Avrupa pazar\u0131nda sadakat alan\u0131nda elde edilen ola\u011fan\u00fcst\u00fc ba\u015far\u0131lar\u0131 \u00f6d\u00fcllendiriyor. Bu program, sayg\u0131n \u00f6d\u00fcl programlar\u0131 d\u00fczenleme konusunda toplam 17 y\u0131ll\u0131k deneyimi, derin sekt\u00f6r uzmanl\u0131\u011f\u0131n\u0131, miras\u0131n\u0131 ve etkisini bir araya getirerek, \u00f6zellikle Avrupa’ya \u00f6zel olarak tasarlanm\u0131\u015f bir sadakat takdir platformu olu\u015fturuyor.<\/p>\n","protected":false},"excerpt":{"rendered":"

Vodafone’un global sadakat platformu Vodafone Happy, Avrupa Sadakat \u00d6d\u00fclleri 2026’da Kamu Hizmetleri kategorisinde “Avrupa’n\u0131n En \u0130yi Sadakat Program\u0131” se\u00e7ildi.<\/p>\n","protected":false},"author":2,"featured_media":2512,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_ecomap_primary_org_id":2830,"_ecomap_primary_org_name":"Vodafone","_ecomap_mentioned_org_ids":"[]","_ecomap_related_org_ids":"","_ecomap_match_confidence":0.9,"_ecomap_email_message_id":"1a15887dc3178d1d","_ecomap_email_from":"pressrelease@faselis.com","_ecomap_editor_notes":"T\u00fcrk\u00e7e b\u00fclten editoryal format\u0131 (h2\/h3, spot) uyguland\u0131; Firma profili eki metinden \u00e7\u0131kar\u0131ld\u0131; Do\u011frulanamayan pazarlama iddialar\u0131 yumu\u015fat\u0131ld\u0131; B\u00fclten altl\u0131\u011f\u0131 ve tekrarlayan footer temizlendi; Edit\u00f6r \u00f6zeti olu\u015fturuldu; Hafif d\u00fczeltme yap\u0131ld\u0131; Ba\u015fl\u0131k g\u00f6zden ge\u00e7irildi; Yap\u0131 \u00e7\u0131kar\u0131m\u0131 uyguland\u0131.","_ecomap_original_body":"

<\/td><\/tr><\/table><\/td><\/tr>

VODAFONE HAPPY \u201cAVRUPA\u2019NIN EN \u0130Y\u0130 SADAKAT PROGRAMI\u201d \u00d6D\u00dcL\u00dcN\u00dc ALDI \u00a0 <\/span><\/strong><\/p>

\u00a0<\/span><\/strong><\/p>

T\u00fcrk m\u00fchendisler taraf\u0131ndan geli\u015ftirilen Vodafone Happy, uluslararas\u0131 arenada \u00fcst \u00fcste iki y\u0131l \u00f6d\u00fcl alarak \u00f6nemli bir ba\u015far\u0131ya imza att\u0131. Ge\u00e7en y\u0131l Uluslararas\u0131 Sadakat \u00d6d\u00fclleri\u2019nde \u201cAvrupa\u2019da Y\u0131l\u0131n Uluslararas\u0131 Sadakat Program\u0131\u201d se\u00e7ilen Happy, bu y\u0131l da\u00a0<\/span><\/strong>Avrupa Sadakat \u00d6d\u00fclleri<\/span><\/strong>\u2019nde Kamu Hizmetleri (Telekom, Enerji, Gaz) sekt\u00f6r\u00fcnde \u201cAvrupa\u2019n\u0131n En \u0130yi Sadakat Program\u0131\u201d se\u00e7ildi. M\u00fc\u015fteriler, Vodafone Happy\u2019ye Vodafone Yan\u0131mda uygulamas\u0131 \u00fczerinden eri\u015febiliyor.<\/span><\/strong><\/p>

\u00a0<\/span><\/p>

20 Ekim 2026 \u2013<\/span><\/strong>\u00a0<\/span>T\u00fcrkiye\u2019nin dijitalle\u015fmesine liderlik etme vizyonuyla faaliyet g\u00f6steren Vodafone,\u00a0<\/strong>ulusal ve uluslararas\u0131 d\u00fczeydeki ba\u015far\u0131lar\u0131na yenilerini eklemeye devam ediyor. Vodafone\u2019un global sadakat platformu Vodafone Happy<\/strong>, Avrupa Sadakat \u00d6d\u00fclleri 2026\u2019da Kamu Hizmetleri (Telekom, Enerji, Gaz) sekt\u00f6r\u00fcnde \u201cAvrupa\u2019n\u0131n En \u0130yi Sadakat Program\u0131\u201d se\u00e7ildi. Happy, ge\u00e7en y\u0131l da Uluslararas\u0131 Sadakat \u00d6d\u00fclleri\u2019nde \u201cAvrupa\u2019da Y\u0131l\u0131n Uluslararas\u0131 Sadakat Program\u0131\u201d se\u00e7ilmi\u015fti. Farkl\u0131 kategorilerde avantajl\u0131 kampanyalar, \u00f6zel indirimler ve kullan\u0131c\u0131ya \u00f6zel faydalar\u0131n sunuldu\u011fu Vodafone Happy platformuna Vodafone Yan\u0131mda uygulamas\u0131 \u00fczerinden eri\u015filebiliyor.<\/span><\/p>

\u00a0<\/span><\/p>

Vodafone T\u00fcrkiye \u0130cra Kurulu Ba\u015fkan Yard\u0131mc\u0131s\u0131 Ay\u015feg\u00fcl Ar\u0131can \u015eeker,<\/span><\/strong>\u00a0\u015funlar\u0131 s\u00f6yledi:\u00a0<\/span><\/p>

\u00a0<\/span><\/p>

\u201cVodafone Happy, m\u00fc\u015fterilerimize global ve yerel markalardan faydalar sundu\u011fumuz, ki\u015fiselle\u015ftirilmi\u015f f\u0131rsatlarla bulu\u015fturdu\u011fumuz bir sadakat platformu. Aktif oldu\u011fumuz her pazarda m\u00fc\u015fteri memnuniyetini art\u0131r\u0131rken, i\u015fbirli\u011fi yapt\u0131\u011f\u0131m\u0131z markalar ve i\u015f ortaklar\u0131m\u0131z i\u00e7in yeni i\u015f f\u0131rsatlar\u0131 yarat\u0131yor. T\u00fcrk m\u00fchendislerimizin geli\u015ftirdi\u011fi bu platform Avrupa\u2019daki \u00fc\u00e7\u00fcnc\u00fc parti \u00e7\u00f6z\u00fcm alternatifleriyle kar\u015f\u0131la\u015ft\u0131r\u0131ld\u0131\u011f\u0131nda esneklik, teknoloji trendlerine uygunluk ve dijital verimlilik a\u00e7\u0131s\u0131ndan \u00f6ne \u00e7\u0131k\u0131yor. Vodafone Happy, uluslararas\u0131 \u00f6d\u00fcllerine bir yenisini ekleyerek Avrupa Sadakat \u00d6d\u00fclleri 2026\u2019da Kamu Hizmetleri sekt\u00f6r\u00fcnde \u2018Avrupa\u2019n\u0131n En \u0130yi Sadakat Program\u0131\u2019 se\u00e7ildi. Bu ba\u015far\u0131, bir yandan yenilik\u00e7ili\u011fimizi, tak\u0131m \u00e7al\u0131\u015fmam\u0131z\u0131 ve m\u00fckemmelli\u011fe olan ba\u011fl\u0131l\u0131\u011f\u0131m\u0131z\u0131 ortaya koyarken, bir yandan da uluslararas\u0131 alanda ger\u00e7ekten \u00f6ne \u00e7\u0131kan bir sadakat program\u0131 olu\u015fturmak ve bunu s\u00fcrekli geli\u015ftirmek i\u00e7in g\u00f6sterdi\u011fimiz \u00e7abalar\u0131 ve adanm\u0131\u015fl\u0131\u011f\u0131 da yans\u0131t\u0131yor. Bu \u00f6d\u00fcl, Happy\u2019nin arkas\u0131ndaki eme\u011fin, inovasyonun ve ekip \u00e7al\u0131\u015fmas\u0131n\u0131n g\u00fczel bir kar\u015f\u0131l\u0131\u011f\u0131 ve hepimiz i\u00e7in bir gurur kayna\u011f\u0131. \u00d6d\u00fcl\u00fcn al\u0131nmas\u0131nda eme\u011fi ge\u00e7en \u00e7al\u0131\u015fma arkada\u015flar\u0131m\u0131 kutluyorum.\u201d\u00a0<\/span><\/p>

\u00a0<\/span><\/p>

30 milyonu a\u015fk\u0131n kullan\u0131c\u0131<\/span><\/strong><\/p>

\u00a0<\/span><\/p>

Geli\u015ftirme ve operasyon s\u00fcre\u00e7leri Vodafone Grubu i\u015fbirli\u011fiyle ger\u00e7ekle\u015ftirilen Vodafone Happy, oyunla\u015ft\u0131rma, b\u00fcy\u00fck veri ve yapay zek\u00e2 destekli ki\u015fiselle\u015ftirme teknolojilerini kullanarak milyonlarca kullan\u0131c\u0131ya \u00f6zel \u00f6d\u00fcller ve deneyimler sunan merkezi bir sadakat platformu. M\u00fc\u015fteriler, bu platformda g\u00fcnl\u00fck ihtiya\u00e7lar\u0131ndan keyifli aktivitelere kadar bir\u00e7ok konuda kazan\u00e7 sa\u011flayacak i\u00e7eriklere ula\u015fabiliyor; d\u00f6nemsel olarak de\u011fi\u015fen farkl\u0131 ve geni\u015f yelpazeli kategorilerde kampanya ve indirimlerden faydalanabiliyor. Avrupa genelinde 7 pazarda 30 milyonu a\u015fk\u0131n dijital kullan\u0131c\u0131ya ula\u015fan Happy, global ve yerel marka i\u015f ortakl\u0131klar\u0131yla m\u00fc\u015fteri memnuniyetini art\u0131r\u0131yor, ba\u011fl\u0131l\u0131\u011f\u0131 g\u00fc\u00e7lendiriyor ve etkile\u015fimi s\u00fcrd\u00fcr\u00fclebilir k\u0131l\u0131yor. Milyonlarca Vodafone\u2019lunun g\u00fcnl\u00fck hayat\u0131n\u0131n vazge\u00e7ilmez bir par\u00e7as\u0131 haline gelen Happy son bir y\u0131lda 300 milyondan fazla kez ziyaret edildi. Seyahatten market al\u0131\u015fveri\u015fine, e\u011flenceden yeme-i\u00e7meye, \u00e7e\u015fitli kategorilerde 100\u2019\u00fc a\u015fk\u0131n marka indirimini Vodafone m\u00fc\u015fterileriyle bulu\u015fturan Happy\u2019nin marka indirimleri bir y\u0131lda yakla\u015f\u0131k 7 milyon kez kullan\u0131l\u0131rken, m\u00fc\u015fterilere toplam 2,5 milyar TL\u2019yi a\u015fk\u0131n ekonomik fayda sa\u011fland\u0131.\u00a0<\/span><\/p>

\u00a0<\/span><\/p>

17 y\u0131ll\u0131k deneyime dayan\u0131yor<\/span><\/strong><\/p>

\u00a0<\/span><\/p>

Uluslararas\u0131 Sadakat \u00d6d\u00fclleri ile Avrupa Bonus \u00d6d\u00fclleri aras\u0131ndaki stratejik ortakl\u0131ktan do\u011fan ve ilk olarak ge\u00e7en y\u0131l d\u00fczenlenen Avrupa Sadakat \u00d6d\u00fclleri, Avrupa pazar\u0131nda sadakat alan\u0131nda elde edilen ola\u011fan\u00fcst\u00fc ba\u015far\u0131lar\u0131 \u00f6d\u00fcllendiriyor. Bu program, sayg\u0131n \u00f6d\u00fcl programlar\u0131 d\u00fczenleme konusunda toplam 17 y\u0131ll\u0131k deneyimi, derin sekt\u00f6r uzmanl\u0131\u011f\u0131n\u0131, miras\u0131n\u0131 ve etkisini bir araya getirerek, \u00f6zellikle Avrupa\u2019ya \u00f6zel olarak tasarlanm\u0131\u015f bir sadakat takdir platformu olu\u015fturuyor.<\/span><\/p>

\u00a0<\/span><\/p>

\u00a0<\/span><\/p>

Vodafone Grubu hakk\u0131nda<\/span><\/u><\/em><\/strong><\/p>

Vodafone, Avrupa ve Afrika'n\u0131n \u00f6nde gelen telekom\u00fcnikasyon \u015firketlerinden biridir. 15 \u00fclkede i\u015fletti\u011fimiz \u015febekelerin yan\u0131 s\u0131ra 4 ayr\u0131 \u00fclkede yapt\u0131\u011f\u0131m\u0131z yat\u0131r\u0131mlar ve 40'tan fazla \u00fclkedeki ortakl\u0131klar\u0131m\u0131z ile toplamda 370 milyona yakla\u015fan m\u00fc\u015fteriye mobil ve sabit ileti\u015fim hizmetleri sunuyoruz. \u0130nternetin omurgas\u0131n\u0131 olu\u015fturan 70\u2019i a\u015fk\u0131n denizalt\u0131 kablo sisteminde kapasitemiz bulunuyor. Buna ek olarak, kapsama alan\u0131 d\u0131\u015f\u0131nda kalan b\u00f6lgelere ba\u011flant\u0131 sa\u011flamaya y\u00f6nelik yeni bir do\u011frudan mobil uydu ileti\u015fim hizmeti geli\u015ftiriyoruz. Vodafone, d\u00fcnya genelinde 240 milyonu a\u015fk\u0131n IoT ba\u011flant\u0131s\u0131yla d\u00fcnyan\u0131n en b\u00fcy\u00fck IoT platformlar\u0131ndan birini i\u015fletiyor. Ayr\u0131ca, 7 Afrika \u00fclkesinde yakla\u015f\u0131k 103 milyon m\u00fc\u015fteriye finansal hizmetler sa\u011flayarak, di\u011fer t\u00fcm hizmet sa\u011flay\u0131c\u0131lardan daha fazla i\u015flem ger\u00e7ekle\u015ftiriyoruz. Amac\u0131m\u0131z, deniz taban\u0131ndan g\u00f6ky\u00fcz\u00fcne kadar her yerde sundu\u011fumuz teknolojilerle herkesi ba\u011flant\u0131da tutmak.<\/span><\/em><\/p>

Daha fazla bilgi i\u00e7in www.vodafone.com adresini ziyaret edebilir, @VodafoneGroup X hesab\u0131m\u0131z\u0131 takip edebilir ve www.linkedin.com\/company\/vodafone adresinden bizimle ba\u011flant\u0131 kurabilirsiniz.<\/span><\/em><\/p>

\u00a0<\/span><\/p>

Bilgi i\u00e7in:<\/span><\/strong>\u00a0Medyaevi \u0130leti\u015fim \/ G\u00fcven Adal\u0131 \/ 0542 511 54 93 \/ gadali@medyaevi.com.tr<\/span><\/p><\/td><\/tr><\/table><\/td><\/tr>

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