{"id":2504,"date":"2026-10-20T11:07:59","date_gmt":"2026-10-20T08:07:59","guid":{"rendered":"https:\/\/fintech.mercek.net\/news\/?p=2504"},"modified":"2026-10-21T10:17:59","modified_gmt":"2026-10-21T07:17:59","slug":"kobilerin-sanal-posta-ilk-aklina-gelen-ve-en-cok-tercih-edilen-marka-paytr","status":"publish","type":"post","link":"https:\/\/fintech.mercek.net\/news\/2026\/10\/20\/kobilerin-sanal-posta-ilk-aklina-gelen-ve-en-cok-tercih-edilen-marka-paytr\/","title":{"rendered":"KOB\u0130’lerin Sanal POS’ta \u0130lk Akl\u0131na Gelen ve En \u00c7ok Tercih Edilen Marka: PayTR"},"content":{"rendered":"

PayTR, ger\u00e7ekle\u015ftirdi\u011fi Sanal POS Bilinirlik ve Kullan\u0131m Ara\u015ft\u0131rmas\u0131’nda KOB\u0130’ler aras\u0131nda Sanal POS kategorisinde ilk akla gelen ve en \u00e7ok tercih edilen \u00f6deme kurulu\u015fu oldu. \u0130stanbul, Ankara ve \u0130zmir’de 300 KOB\u0130 ile y\u00fcz y\u00fcze ger\u00e7ekle\u015ftirilen ara\u015ft\u0131rma, i\u015fletmelerin Sanal POS se\u00e7imlerinde g\u00fcven ve tavsiyenin \u00f6nemli rol oynad\u0131\u011f\u0131n\u0131 ortaya koyuyor.<\/strong><\/h2>\n

\u00d6deme teknolojileri alan\u0131nda 17 y\u0131ll\u0131k deneyime sahip PayTR<\/strong>, KOB\u0130’lerin Sanal POS kullan\u0131m al\u0131\u015fkanl\u0131klar\u0131n\u0131, beklentilerini ve marka alg\u0131s\u0131n\u0131 inceleyen Sanal POS Bilinirlik ve Kullan\u0131m Ara\u015ft\u0131rmas\u0131’n\u0131n sonu\u00e7lar\u0131n\u0131 a\u00e7\u0131klad\u0131. 2024 y\u0131l\u0131nda ger\u00e7ekle\u015ftirilen ilk ara\u015ft\u0131rmada KOB\u0130’lerin ilk akl\u0131na gelen ve en \u00e7ok tercih etti\u011fi online \u00f6deme \u00e7\u00f6z\u00fcm\u00fc olan PayTR Sanal POS<\/strong>, 2026 y\u0131l\u0131nda benzer metodolojiyle, 300 KOB\u0130 ile y\u00fcz y\u00fcze y\u00fcr\u00fct\u00fclen ara\u015ft\u0131rmada da kategorisinde ilk akla gelen ve en \u00e7ok tercih edilen \u00f6deme kurulu\u015fu oldu.<\/p>\n

Sanal POS se\u00e7iminde g\u00fcven belirleyici<\/strong><\/h3>\n

Ara\u015ft\u0131rma sonu\u00e7lar\u0131na g\u00f6re komisyon oran\u0131, KOB\u0130’lerin sanal POS se\u00e7iminde belirleyici parametrelerin ba\u015f\u0131nda yer al\u0131rken, marka tercihinde g\u00fcven \u00f6ne \u00e7\u0131k\u0131yor. PayTR<\/strong>‘\u0131 se\u00e7en \u00fcye i\u015f yerleri, marka tercih nedenleri aras\u0131nda ilk s\u0131rada “g\u00fcvendi\u011fim bir marka” yan\u0131t\u0131n\u0131 veriyor. Tavsiye ile tek bir POS entegrasyonu \u00fczerinden farkl\u0131 banka kartlar\u0131na taksit sunabilme olana\u011f\u0131 da sanal POS se\u00e7iminde dikkat \u00e7eken unsurlar aras\u0131nda yer al\u0131yor. \u0130\u015fletmeler, \u00f6deme altyap\u0131s\u0131n\u0131 de\u011ferlendirirken i\u015flemlerin g\u00fcvenli ve kesintisiz bi\u00e7imde tamamlanmas\u0131na, teknolojik altyap\u0131n\u0131n g\u00fcc\u00fcne ve ihtiya\u00e7 duyduklar\u0131nda destek alabilmeye \u00f6nem veriyor. Anla\u015f\u0131l\u0131r bir kullan\u0131c\u0131 aray\u00fcz\u00fc ise \u00f6deme s\u00fcre\u00e7lerinin daha kolay y\u00f6netilmesini sa\u011flayan ba\u015fl\u0131ca beklentilerden biri olarak \u00f6ne \u00e7\u0131k\u0131yor.<\/p>\n

“\u0130lk akla gelen marka olmak, i\u015fletmelerle kurdu\u011fumuz g\u00fcven ili\u015fkisinin g\u00fc\u00e7l\u00fc bir g\u00f6stergesi”<\/strong><\/h3>\n

PayTR<\/strong> CEO’su Merve Tezel<\/strong>, ara\u015ft\u0131rma sonu\u00e7lar\u0131n\u0131 \u015f\u00f6yle de\u011ferlendiriyor: “\u0130ki y\u0131l arayla ger\u00e7ekle\u015ftirilen ara\u015ft\u0131rmalarda Sanal POS kategorisinde yeniden ilk akla gelen \u00f6deme kurulu\u015fu olmak bizim i\u00e7in \u00e7ok de\u011ferli. Bu sonucu, 17 y\u0131ll\u0131k \u00f6deme teknolojileri uzmanl\u0131\u011f\u0131m\u0131z\u0131n, s\u00fcrekli geli\u015ftirdi\u011fimiz teknolojik altyap\u0131m\u0131z\u0131n ve i\u015fletmelerin ihtiya\u00e7lar\u0131na g\u00f6re \u015fekillendirdi\u011fimiz \u00f6deme deneyiminin g\u00fc\u00e7l\u00fc bir kar\u015f\u0131l\u0131\u011f\u0131 olarak g\u00f6r\u00fcyoruz. PayTR<\/strong> olarak yaln\u0131zca sekt\u00f6r\u00fcn geli\u015fimini takip eden de\u011fil, yenilik\u00e7i \u00fcr\u00fcn ve teknolojileriyle \u00f6deme ekosisteminin d\u00f6n\u00fc\u015f\u00fcm\u00fcne y\u00f6n veren oyun kuruculardan biri olmay\u0131 hedefliyoruz. KOB\u0130’lerle kurdu\u011fumuz uzun soluklu ili\u015fki ve onlar\u0131n de\u011fi\u015fen ihtiya\u00e7lar\u0131n\u0131 yak\u0131ndan takip etmemiz de bu yakla\u015f\u0131m\u0131n temelini olu\u015fturuyor. \u00d6deme teknolojilerinde g\u00fcven, i\u015flemin her zaman h\u0131zl\u0131 ve g\u00fcvenli bi\u00e7imde tamamlanmas\u0131n\u0131n \u00f6tesinde, i\u015fletmenin nakit ak\u0131\u015f\u0131n\u0131 \u00f6ng\u00f6rebilmesi, ihtiya\u00e7 duydu\u011fu anda destek alabilmesi ve t\u00fcm s\u00fcre\u00e7lerini \u015feffaf bi\u00e7imde y\u00f6netebilmesi anlam\u0131na geliyor. KOB\u0130’ler i\u00e7in do\u011fru \u00f6deme altyap\u0131s\u0131 art\u0131k yaln\u0131zca operasyonel bir tercih de\u011fil, i\u015f s\u00fcreklili\u011fini ve b\u00fcy\u00fcme kapasitesini do\u011frudan etkileyen stratejik bir karar. Fintekler de art\u0131k finansal sistemin alternatif oyuncular\u0131 de\u011fil, ticaretin geli\u015fimini destekleyen temel akt\u00f6rleri aras\u0131nda yer al\u0131yor. \u00d6deme \u00e7\u00f6z\u00fcmleri yaln\u0131zca \u00f6deme i\u015flemi alan altyap\u0131lar olmaktan \u00e7\u0131karak i\u015fletmelerin m\u00fc\u015fterilerini daha iyi anlamas\u0131na, operasyonlar\u0131n\u0131 verimli y\u00f6netmesine ve daha sa\u011fl\u0131kl\u0131 b\u00fcy\u00fcme kararlar\u0131 almas\u0131na yard\u0131mc\u0131 olan veri odakl\u0131 sistemlere d\u00f6n\u00fc\u015f\u00fcyor. Ge\u00e7ti\u011fimiz y\u0131l Ar-Ge tescilimizi alarak yapay zeka ve veri analiti\u011fi tabanl\u0131 projelere odakland\u0131\u011f\u0131m\u0131z bu y\u0131l, risk y\u00f6netimi, raporlama, m\u00fc\u015fteri deneyimi ve operasyonel verimlilik alanlar\u0131nda ekosistemin de yararlanabilece\u011fi yeni \u00e7\u00f6z\u00fcmler \u00fczerinde \u00e7al\u0131\u015fmalar\u0131m\u0131z t\u00fcm h\u0131z\u0131yla s\u00fcr\u00fcyor. Amac\u0131m\u0131z, teknolojimizi i\u015fletmeler i\u00e7in somut bir de\u011fere d\u00f6n\u00fc\u015ft\u00fcrmek. \u00d6deme s\u00fcre\u00e7lerindeki karma\u015f\u0131kl\u0131\u011f\u0131 azaltarak online ve fiziki platformlarda \u00e7ok kanall\u0131 bir deneyim sunmak. Her \u00f6l\u00e7ekte 200 binden fazla i\u015fletmeden olu\u015fan \u00fcye i\u015f yerlerimizden ald\u0131\u011f\u0131m\u0131z g\u00fc\u00e7le, i\u015fletmelerin yaln\u0131zca bug\u00fcnk\u00fc ihtiya\u00e7lar\u0131na yan\u0131t veren de\u011fil, gelece\u011fe alan a\u00e7an bir teknoloji \u00e7\u00f6z\u00fcm orta\u011f\u0131 olmay\u0131 s\u00fcrd\u00fcrece\u011fiz.”<\/p>\n

Ara\u015ft\u0131rma, Future Bright Group ile \u00fc\u00e7 b\u00fcy\u00fck ilde (\u0130stanbul, Ankara, \u0130zmir), 300 KOB\u0130 ile ger\u00e7ekle\u015ftirildi.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

PayTR, Sanal POS Bilinirlik ve Kullan\u0131m Ara\u015ft\u0131rmas\u0131’nda KOB\u0130’ler aras\u0131nda ilk akla gelen ve en \u00e7ok tercih edilen \u00f6deme kurulu\u015fu oldu.<\/p>\n","protected":false},"author":2,"featured_media":2503,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_ecomap_primary_org_id":672,"_ecomap_primary_org_name":"PayTR","_ecomap_mentioned_org_ids":"[]","_ecomap_related_org_ids":"","_ecomap_match_confidence":0.95,"_ecomap_email_message_id":"1a1585137311b274","_ecomap_email_from":"pressrelease@faselis.com","_ecomap_editor_notes":"E-posta HTML'i temizlendi; alt bilgi, abonelik iptali ba\u011flant\u0131lar\u0131, ek dosya indirme ba\u011flant\u0131lar\u0131 ve 'powered by' blo\u011fu kald\u0131r\u0131ld\u0131. \u015eirket profili\/boilerplate b\u00f6l\u00fcm\u00fc bulunmad\u0131\u011f\u0131 i\u00e7in ayr\u0131ca \u00e7\u0131kar\u0131lmad\u0131. Ba\u015fl\u0131k ve alt ba\u015fl\u0131k yeniden yaz\u0131ld\u0131; g\u00f6vdeye h2 ve h3 yap\u0131s\u0131 eklendi. Metin hafif\u00e7e d\u00fczeltildi ve abart\u0131l\u0131 ifadeler n\u00f6trle\u015ftirildi. Ara\u015ft\u0131rman\u0131n Future Bright Group i\u015fbirli\u011fiyle yap\u0131ld\u0131\u011f\u0131 bilgisi korundu.","_ecomap_original_body":"

PayTR, ger\u00e7ekle\u015ftirdi\u011fi Sanal POS Bilinirlik ve Kullan\u0131m Ara\u015ft\u0131rmas\u0131\u2019nda KOB\u0130\u2019ler aras\u0131nda Sanal POS kategorisinde ilk akla gelen ve en \u00e7ok tercih edilen \u00f6deme kurulu\u015fu oldu. \u0130stanbul, Ankara ve \u0130zmir\u2019de 300 KOB\u0130 ile y\u00fcz y\u00fcze ger\u00e7ekle\u015ftirilen ara\u015ft\u0131rma, i\u015fletmelerin Sanal POS se\u00e7imlerinde g\u00fcven ve tavsiyenin \u00f6nemli rol oynad\u0131\u011f\u0131n\u0131 ortaya koyuyor.

<\/p>KOB\u0130\u2019lerin Sanal POS\u2019ta \u0130lk Akl\u0131na Gelen ve En \u00c7ok Tercih Edilen Marka: PayTR<\/title> <center><table align=\"center\" border=\"0\" cellpadding=\"0\" cellspacing=\"0\" width=\"100%\" height=\"100%\" id=\"bodycontent\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; background-color: #f6f7f8; color: #1c2b28; font-size: 12px; margin: 0; margin-top: 0px; mso-table-lspace: 0pt; mso-table-rspace: 0pt; padding: 0; padding-top: 0px;\"><tr style=\"border: 0px none; border-collapse: collapse; border-spacing: 0px;\"><td align=\"center\" valign=\"top\" id=\"bodyinside\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; background-color: #f6f7f8; border-collapse: collapse; color: #1c2b28; font-size: 12px; margin: 0; mso-table-lspace: 0pt; mso-table-rspace: 0pt; padding: 20px;\"><table border=\"0\" cellpadding=\"0\" cellspacing=\"0\" id=\"template\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; background-color: #ffffff; margin-top: 0px; mso-table-lspace: 0pt; mso-table-rspace: 0pt; padding-top: 0px; width: 600px;\" width=\"600\"><tr style=\"border: 0px none; border-collapse: collapse; border-spacing: 0px;\"><td align=\"center\" valign=\"top\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; border-collapse: collapse; mso-table-lspace: 0pt; mso-table-rspace: 0pt;\"><table border=\"0\" cellpadding=\"0\" cellspacing=\"0\" width=\"100%\" id=\"preheader\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; background-color: #f6f7f8; margin-top: 0px; mso-table-lspace: 0pt; mso-table-rspace: 0pt; padding-top: 0px;\"><tr style=\"border: 0px none; border-collapse: collapse; border-spacing: 0px;\"><td valign=\"top\" class=\"preheadercontent\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; border-collapse: collapse; color: #808080; font-family: Helvetica,Arial,sans-serif; font-size: 11px; line-height: 125%; mso-table-lspace: 0pt; mso-table-rspace: 0pt; padding-bottom: 10px; padding-left: 20px; padding-right: 20px; padding-top: 10px; text-align: center;\"><\/td><\/tr><\/table><\/td><\/tr><tr style=\"border: 0px none; border-collapse: collapse; border-spacing: 0px;\"><td align=\"center\" valign=\"top\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; border-collapse: collapse; mso-table-lspace: 0pt; mso-table-rspace: 0pt; padding-top:20px\"><table border=\"0\" cellpadding=\"0\" cellspacing=\"0\" width=\"100%\" class=\"mailbody\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; font-family: Helvetica,Arial,sans-serif; font-size: 14px; line-height: 1.5; margin-top: 0px; mso-table-lspace: 0pt; mso-table-rspace: 0pt; padding-bottom: 20px; padding-left: 20px; padding-right: 20px; padding-top: 20px;\"><tr style=\"border: 0px none; border-collapse: collapse; border-spacing: 0px;\"><td valign=\"top\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; border-collapse: collapse; mso-table-lspace: 0pt; mso-table-rspace: 0pt;\"><p style='margin:0cm;font-size:37px;font-family:\"Calibri Light\",sans-serif;text-align:center;line-height:150%;'><strong fr-original-style=\"\" style=\"font-weight: 700;\"><span style='font-size:24px;line-height:150%;font-family:\"Aptos\",sans-serif;'>KOB\u0130\u2019lerin Sanal POS\u2019ta<\/span><\/strong><\/p><p style='margin:0cm;font-size:37px;font-family:\"Calibri Light\",sans-serif;text-align:center;line-height:150%;'><strong fr-original-style=\"\" style=\"font-weight: 700;\"><span style='font-size:24px;line-height:150%;font-family:\"Aptos\",sans-serif;'>\u0130lk Akl\u0131na Gelen ve En \u00c7ok Tercih Edilen Marka: PayTR<\/span><\/strong><strong fr-original-style=\"\" style=\"font-weight: 700;\"><span style='font-size:16px;line-height:150%;font-family:\"Aptos\",sans-serif;'>\u00a0<\/span><\/strong><\/p><p style='margin:0cm;font-size:37px;font-family:\"Calibri Light\",sans-serif;text-align:center;line-height:150%;'><strong fr-original-style=\"\" style=\"font-weight: 700;\"><span style='font-size:17px;line-height:150%;font-family:\"Aptos\",sans-serif;'>PayTR, ger\u00e7ekle\u015ftirdi\u011fi Sanal POS Bilinirlik ve Kullan\u0131m Ara\u015ft\u0131rmas\u0131\u2019nda KOB\u0130\u2019ler aras\u0131nda Sanal POS kategorisinde ilk akla gelen ve en \u00e7ok tercih edilen \u00f6deme kurulu\u015fu oldu. \u0130stanbul, Ankara ve \u0130zmir\u2019de 300 KOB\u0130 ile y\u00fcz y\u00fcze ger\u00e7ekle\u015ftirilen ara\u015ft\u0131rma, i\u015fletmelerin Sanal POS se\u00e7imlerinde g\u00fcven ve tavsiyenin \u00f6nemli rol oynad\u0131\u011f\u0131n\u0131 ortaya koyuyor.<\/span><\/strong><\/p><p style='margin:0cm;font-size:37px;font-family:\"Calibri Light\",sans-serif;text-align:center;line-height:150%;'><span style='font-size:16px;line-height:150%;font-family:\"Calibri\",sans-serif;color:black;'>\u00a0<\/span><\/p><p style='margin-top:0cm;margin-right:0cm;margin-bottom:4.0pt;margin-left:0cm;font-size:37px;font-family:\"Calibri Light\",sans-serif;line-height:150%;'><span style='font-size:16px;line-height:150%;font-family:\"Calibri\",sans-serif;color:black;'>\u00d6deme teknolojileri alan\u0131nda 17 y\u0131ll\u0131k deneyime sahip PayTR, KOB\u0130\u2019lerin Sanal POS kullan\u0131m al\u0131\u015fkanl\u0131klar\u0131n\u0131, beklentilerini ve marka alg\u0131s\u0131n\u0131 inceleyen Sanal POS Bilinirlik ve Kullan\u0131m Ara\u015ft\u0131rmas\u0131\u2019n\u0131n* sonu\u00e7lar\u0131n\u0131 a\u00e7\u0131klad\u0131. 2024 y\u0131l\u0131nda ger\u00e7ekle\u015ftirilen ilk ara\u015ft\u0131rmada* KOB\u0130\u2019lerin \u201cilk akl\u0131na gelen ve en \u00e7ok tercih etti\u011fi online \u00f6deme \u00e7\u00f6z\u00fcm\u00fc olan PayTR Sanal POS, 2026 y\u0131l\u0131nda benzer metodolojiyle, 300 KOB\u0130 ile y\u00fcz y\u00fcze y\u00fcr\u00fct\u00fclen ara\u015ft\u0131rmada da kategorisinde \u201cilk akla gelen ve en \u00e7ok tercih edilen\u201d \u00f6deme kurulu\u015fu oldu.<\/span><\/p><p style='margin:0cm;font-size:16px;font-family:\"Calibri\",sans-serif;'>\u00a0<\/p><p style='margin-top:0cm;margin-right:0cm;margin-bottom:4.0pt;margin-left:0cm;font-size:37px;font-family:\"Calibri Light\",sans-serif;line-height:150%;'><strong fr-original-style=\"\" style=\"font-weight: 700;\"><span style='font-size:16px;line-height:150%;font-family:\"Calibri\",sans-serif;color:black;'>Sanal POS se\u00e7iminde g\u00fcven belirleyici<\/span><\/strong><\/p><p style='margin:0cm;font-size:16px;font-family:\"Calibri\",sans-serif;line-height:150%;'><span style=\"color:black;\">Ara\u015ft\u0131rma sonu\u00e7lar\u0131na g\u00f6re komisyon oran\u0131, KOB\u0130\u2019lerin sanal POS se\u00e7iminde belirleyici parametrelerin ba\u015f\u0131nda yer al\u0131rken, marka tercihinde g\u00fcven \u00f6ne \u00e7\u0131k\u0131yor. PayTR\u2019\u0131 se\u00e7en \u00fcye i\u015f yerleri, marka tercih nedenleri aras\u0131nda ilk s\u0131rada \u201cg\u00fcvendi\u011fim bir marka\u201d yan\u0131t\u0131n\u0131 veriyor. Tavsiye ile tek bir POS entegrasyonu \u00fczerinden farkl\u0131 banka kartlar\u0131na taksit sunabilme olana\u011f\u0131 da sanal POS se\u00e7iminde dikkat \u00e7eken unsurlar aras\u0131nda yer al\u0131yor. \u0130\u015fletmeler, \u00f6deme altyap\u0131s\u0131n\u0131 de\u011ferlendirirken i\u015flemlerin g\u00fcvenli ve kesintisiz bi\u00e7imde tamamlanmas\u0131na, teknolojik altyap\u0131n\u0131n g\u00fcc\u00fcne ve ihtiya\u00e7 duyduklar\u0131nda destek alabilmeye \u00f6nem veriyor. Anla\u015f\u0131l\u0131r bir kullan\u0131c\u0131 aray\u00fcz\u00fc ise \u00f6deme s\u00fcre\u00e7lerinin daha kolay y\u00f6netilmesini sa\u011flayan ba\u015fl\u0131ca beklentilerden biri olarak \u00f6ne \u00e7\u0131k\u0131yor.<\/span><\/p><p style='margin:0cm;font-size:16px;font-family:\"Calibri\",sans-serif;line-height:150%;'><span style=\"color:black;\"><br>\u00a0<\/span><strong fr-original-style=\"\" style=\"font-weight: 700;\"><span style=\"color:black;\">\u201c\u0130lk akla gelen marka olmak, i\u015fletmelerle kurdu\u011fumuz g\u00fcven ili\u015fkisinin g\u00fc\u00e7l\u00fc bir g\u00f6stergesi\u201d<\/span><\/strong><\/p><p style='margin:0cm;font-size:16px;font-family:\"Calibri\",sans-serif;margin-right:7.2pt;line-height:150%;'><span style=\"color:black;\">PayTR CEO\u2019su Merve Tezel, ara\u015ft\u0131rma sonu\u00e7lar\u0131n\u0131 \u015f\u00f6yle de\u011ferlendiriyor: \u201c\u0130ki y\u0131l arayla ger\u00e7ekle\u015ftirilen ara\u015ft\u0131rmalarda Sanal POS kategorisinde yeniden ilk akla gelen \u00f6deme kurulu\u015fu olmak bizim i\u00e7in \u00e7ok de\u011ferli. Bu sonucu, 17 y\u0131ll\u0131k \u00f6deme teknolojileri uzmanl\u0131\u011f\u0131m\u0131z\u0131n, s\u00fcrekli geli\u015ftirdi\u011fimiz teknolojik altyap\u0131m\u0131z\u0131n ve i\u015fletmelerin ihtiya\u00e7lar\u0131na g\u00f6re \u015fekillendirdi\u011fimiz \u00f6deme deneyiminin g\u00fc\u00e7l\u00fc bir kar\u015f\u0131l\u0131\u011f\u0131 olarak g\u00f6r\u00fcyoruz. PayTR olarak yaln\u0131zca sekt\u00f6r\u00fcn geli\u015fimini takip eden de\u011fil, yenilik\u00e7i \u00fcr\u00fcn ve teknolojileriyle \u00f6deme ekosisteminin d\u00f6n\u00fc\u015f\u00fcm\u00fcne y\u00f6n veren oyun kuruculardan biri olmay\u0131 hedefliyoruz. KOB\u0130\u2019lerle kurdu\u011fumuz uzun soluklu ili\u015fki ve onlar\u0131n de\u011fi\u015fen ihtiya\u00e7lar\u0131n\u0131 yak\u0131ndan takip etmemiz de bu yakla\u015f\u0131m\u0131n temelini olu\u015fturuyor. \u00d6deme teknolojilerinde g\u00fcven, i\u015flemin her zaman h\u0131zl\u0131 ve g\u00fcvenli bi\u00e7imde tamamlanmas\u0131n\u0131n \u00f6tesinde, i\u015fletmenin nakit ak\u0131\u015f\u0131n\u0131 \u00f6ng\u00f6rebilmesi, ihtiya\u00e7 duydu\u011fu anda destek alabilmesi ve t\u00fcm s\u00fcre\u00e7lerini \u015feffaf bi\u00e7imde y\u00f6netebilmesi anlam\u0131na geliyor. KOB\u0130\u2019ler i\u00e7in do\u011fru \u00f6deme altyap\u0131s\u0131 art\u0131k yaln\u0131zca operasyonel bir tercih de\u011fil, i\u015f s\u00fcreklili\u011fini ve b\u00fcy\u00fcme kapasitesini do\u011frudan etkileyen stratejik bir karar. Fintekler de art\u0131k finansal sistemin alternatif oyuncular\u0131 de\u011fil, ticaretin geli\u015fimini destekleyen temel akt\u00f6rleri aras\u0131nda yer al\u0131yor. \u00d6deme \u00e7\u00f6z\u00fcmleri yaln\u0131zca \u00f6deme i\u015flemi alan altyap\u0131lar olmaktan \u00e7\u0131karak i\u015fletmelerin m\u00fc\u015fterilerini daha iyi anlamas\u0131na, operasyonlar\u0131n\u0131 verimli y\u00f6netmesine ve daha sa\u011fl\u0131kl\u0131 b\u00fcy\u00fcme kararlar\u0131 almas\u0131na yard\u0131mc\u0131 olan veri odakl\u0131 sistemlere d\u00f6n\u00fc\u015f\u00fcyor. Ge\u00e7ti\u011fimiz y\u0131l Ar-Ge tescilimizi alarak yapay zeka ve veri analiti\u011fi tabanl\u0131 projelere odakland\u0131\u011f\u0131m\u0131z bu y\u0131l, risk y\u00f6netimi, raporlama, m\u00fc\u015fteri deneyimi ve operasyonel verimlilik alanlar\u0131nda ekosistemin de yararlanabilece\u011fi yeni \u00e7\u00f6z\u00fcmler \u00fczerinde \u00e7al\u0131\u015fmalar\u0131m\u0131z t\u00fcm h\u0131z\u0131yla s\u00fcr\u00fcyor. Amac\u0131m\u0131z, teknolojimizi i\u015fletmeler i\u00e7in somut bir de\u011fere d\u00f6n\u00fc\u015ft\u00fcrmek. \u00d6deme s\u00fcre\u00e7lerindeki karma\u015f\u0131kl\u0131\u011f\u0131 azaltarak online ve fiziki platformlarda \u00e7ok kanall\u0131 bir deneyim sunmak. Her \u00f6l\u00e7ekte 200 binden fazla i\u015fletmeden olu\u015fan \u00fcye i\u015fyerlerimizden ald\u0131\u011f\u0131m\u0131z g\u00fc\u00e7le, i\u015fletmelerin yaln\u0131zca bug\u00fcnk\u00fc ihtiya\u00e7lar\u0131na yan\u0131t veren de\u011fil, gelece\u011fe alan a\u00e7an bir teknoloji \u00e7\u00f6z\u00fcm orta\u011f\u0131 olmay\u0131 s\u00fcrd\u00fcrece\u011fiz.\u201d<\/span><\/p><p style='margin:0cm;font-size:16px;font-family:\"Calibri\",sans-serif;margin-top:0cm;margin-right:7.2pt;margin-bottom:.0001pt;margin-left:14.4pt;line-height:150%;'><span style=\"color:black;\">\u00a0<\/span><\/p><div style='margin:0cm;font-size:16px;font-family:\"Calibri\",sans-serif;'><ul style=\"margin-bottom:0cm;list-style-type: disc;margin-left:22.4px;\"><li style='margin:0cm;font-size:16px;font-family:\"Calibri\",sans-serif;'><em><span style=\"font-size:8.0pt;\">Future Bright Group ile \u00fc\u00e7 b\u00fcy\u00fck ilde (\u0130stanbul, Ankara, \u0130zmir), 300 KOB\u0130 ile ger\u00e7ekle\u015ftirildi.<\/span><\/em><\/li><\/ul><\/div><p style=\"margin: 0cm 7.2pt 8pt 32.4pt; font-size: 16px; font-family: Calibri, sans-serif; line-height: 150%; text-align: center;\"><em><span style=\"font-size:11px;line-height:150%;color:black;\">\u00a0<\/span><\/em><\/p><\/td><\/tr><\/table><\/td><\/tr><tr style=\"border: 0px none; border-collapse: collapse; border-spacing: 0px;\"><td align=\"center\" valign=\"top\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; border-collapse: collapse; mso-table-lspace: 0pt; mso-table-rspace: 0pt;\"><table border=\"0\" cellpadding=\"0\" cellspacing=\"4\" width=\"100%\" id=\"photos\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; margin-top: 0px; mso-table-lspace: 0pt; mso-table-rspace: 0pt; padding-top: 0px;\"><tr style=\"border: 0px none; border-collapse: collapse; border-spacing: 0px;\"><td align=\"center\" valign=\"top\" class=\"photo\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; border-collapse: collapse; mso-table-lspace: 0pt; mso-table-rspace: 0pt; padding-top: 20px; width: 200px; max-width: 200px; overflow: hidden;\" width=\"200\"><a href=\"https:\/\/get.faselis.com\/downloadfile.php?uid=11841000&uidchk=1a57a&ct=tr&pt=1276594&pts=1011660&e=bulten@mercek.net&o=28894&ot=4&chk=67e8a\" target=\"_blank\"><img border=\"0\" src=\"https:\/\/img.faselis.com\/faselis_tr\/brands\/28036\/s1792481759_PayTR_CEO_Merve_Tezel.jpg.jpg\" style=\"-ms-interpolation-mode: bicubic; border: 0; height: auto; line-height: 100%; max-width: 160px; outline: none; text-decoration: none;\" class=\"photoimage\"><\/a><p class=\"alttext\" style=\"width:194px;max-width: 194px;padding:0 20px;padding-bottom: 0; padding-left: 20px; padding-right: 20px; padding-top: 0; font-family: Helvetica,Arial,sans-serif; font-size: 11px;overflow:hidden;\" align=\"left\" valign=\"top\"><\/p><\/td><td align=\"center\" valign=\"top\" class=\"photo\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; border-collapse: collapse; mso-table-lspace: 0pt; mso-table-rspace: 0pt; padding-top: 20px; width: 200px;\" width=\"200\"><\/td><td align=\"center\" valign=\"top\" class=\"photo\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; border-collapse: collapse; mso-table-lspace: 0pt; mso-table-rspace: 0pt; padding-top: 20px; width: 200px;\" width=\"200\"><\/td><\/tr><tr style=\"border: 0px none; border-collapse: collapse; border-spacing: 0px;\"><td align=\"center\" valign=\"top\" class=\"photo\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; border-collapse: collapse; mso-table-lspace: 0pt; mso-table-rspace: 0pt; padding-top: 20px; width: 200px;\" width=\"200\"><\/td><\/tr><\/table><\/td><\/tr><tr style=\"border: 0px none; border-collapse: collapse; border-spacing: 0px;\"><td align=\"center\" valign=\"top\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; border-collapse: collapse; mso-table-lspace: 0pt; mso-table-rspace: 0pt;\"><table border=\"0\" cellpadding=\"0\" cellspacing=\"0\" width=\"100%\" id=\"photodesc\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; color: #1c2b28; font-family: Helvetica,Arial,sans-serif; font-size: 12px; line-height: 150%; margin-top: 0px; mso-table-lspace: 0pt; mso-table-rspace: 0pt; padding-bottom: 20px; padding-left: 20px; padding-right: 20px; padding-top: 0px;\"><tr style=\"border: 0px none; border-collapse: collapse; border-spacing: 0px;\"><td valign=\"top\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; border-collapse: collapse; mso-table-lspace: 0pt; mso-table-rspace: 0pt;\"><\/td><\/tr><\/table><\/td><\/tr><tr style=\"border: 0px none; border-collapse: collapse; border-spacing: 0px;\"><td align=\"center\" valign=\"top\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; border-collapse: collapse; mso-table-lspace: 0pt; mso-table-rspace: 0pt;\"><table border=\"0\" cellpadding=\"0\" cellspacing=\"0\" width=\"100%\" id=\"videos\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; margin-top: 0px; mso-table-lspace: 0pt; mso-table-rspace: 0pt; padding-bottom: 20px; padding-left: 20px; padding-right: 20px; padding-top: 0px;\"><tr style=\"border: 0px none; border-collapse: collapse; border-spacing: 0px;\"><td align=\"left\" valign=\"top\" colspan=\"3\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; border-collapse: collapse; mso-table-lspace: 0pt; mso-table-rspace: 0pt;\"><h2 class=\"headers\" style=\"border-bottom: 2px solid #CCCCCC; color: black; font-family: Helvetica,Arial,sans-serif; font-size: 18px; font-weight: bold; height: 32px; line-height: 32px; padding-bottom: 0; padding-left: 0; padding-right: 0; padding-top: 20px;\">Ek Dosyalar<\/h2><\/td><\/tr><tr style=\"border: 0px none; border-collapse: collapse; border-spacing: 0px;\"><td valign=\"top\" class=\"attachmentimage\" height=\"22\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; border-collapse: collapse; height: 22px; line-height: 22px; mso-table-lspace: 0pt; mso-table-rspace: 0pt; width: 22px;\" width=\"22\"><img border=\"0\" src=\"https:\/\/img.faselis.com\/mailing\/attachment.png\" alt=\"msword Icon\" style=\"-ms-interpolation-mode: bicubic; border: 0; height: auto; line-height: 100%; outline: none; text-decoration: none;\"><\/td><td valign=\"top\" class=\"attachmenttext\" height=\"22\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; border-collapse: collapse; font-family: Helvetica,Arial,sans-serif; font-size: 12px; height: 22px; line-height: 22px; mso-table-lspace: 0pt; mso-table-rspace: 0pt; padding-left: 10px; padding-right: 10px; text-align: left;\">2026 10 20 PayTR Sanal Pos Arast\u0131rma Sonuc Bulteni.docx<\/td><td valign=\"top\" class=\"videodownload\" height=\"22\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; border-collapse: collapse; font-family: Helvetica,Arial,sans-serif; font-size: 12px; font-weight: bold; height: 22px; line-height: 22px; mso-table-lspace: 0pt; mso-table-rspace: 0pt; text-align: right; width: 100px;\" width=\"100\"><a href=\"https:\/\/get.faselis.com\/downloadfile.php?uid=11840989&uidchk=4697d&ct=tr&pt=1276594&pts=1011660&e=bulten@mercek.net&o=28894&ot=4&chk=67e8a\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; color: #1c2b28; text-decoration: underline;\">\u0130ndir<\/a><\/td><\/tr><\/table><\/td><\/tr><tr style=\"border: 0px none; border-collapse: collapse; border-spacing: 0px;\"><td align=\"center\" valign=\"top\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; border-collapse: collapse; mso-table-lspace: 0pt; mso-table-rspace: 0pt;\"><table border=\"0\" cellpadding=\"0\" cellspacing=\"0\" width=\"100%\" id=\"footer\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; background-color: #f6f7f8; margin-top: 0px; mso-table-lspace: 0pt; mso-table-rspace: 0pt; padding-bottom: 20px; padding-left: 20px; padding-right: 20px; padding-top: 0px;\"><tr style=\"border: 0px none; border-collapse: collapse; border-spacing: 0px;\"><td valign=\"top\" class=\"footercontent\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; border-collapse: collapse; color: #808080; font-family: Helvetica,Arial,sans-serif; font-size: 10px; line-height: 150%; mso-table-lspace: 0pt; mso-table-rspace: 0pt; padding-bottom: 20px; padding-left: 20px; padding-right: 20px; padding-top: 0; text-align: center;\"><br><br>Bu eposta 'PayTR' ad\u0131na bulten@mercek.net adresine g\u00f6nderilmi\u015ftir.<br>'PayTR' ile ilgili ve\/veya ba\u015fka bir marka ile ilgili bas\u0131n b\u00fclteni veya bas\u0131n daveti almak istemiyorsan\u0131z marka, sekt\u00f6r ve abonelik ayarlar\u0131 i\u00e7in l\u00fctfen <a href=\"https:\/\/media.faselis.com\/tr\/?l=eyJwb3N0SUQiOjEyNzY1OTQsInBvc3RTZW5kaW5nSUQiOjEwMTE2NjAsImNvdW50cnkiOiJ0ciIsIm93bmVySUQiOjI4ODk0LCJvd25lclR5cGUiOjQsImVtYWlsIjoiYnVsdGVuQG1lcmNlay5uZXQiLCJjaGsiOiJhOGM5YTBhZTg0ZjdhN2ZiYmZhN2Q0N2QxMzk3NWNhNiJ9\">t\u0131klay\u0131n\u0131z.<\/a> <br> <\/td><\/tr><tr style=\"border: 0px none; border-collapse: collapse; border-spacing: 0px;\"><td valign=\"top\" height=\"60\" class=\"footercontent faselis\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; border-collapse: collapse; color: #1c2b28; font-family: Helvetica,Arial,sans-serif; font-size: 12px; font-weight: bold; height: 60px; line-height: 60px; mso-table-lspace: 0pt; mso-table-rspace: 0pt; padding-bottom: 20px; padding-left: 20px; padding-right: 20px; padding-top: 0; text-align: center;\">powered by <img border=\"0\" src=\"https:\/\/img.faselis.com\/mailing\/faselis.png\" alt=\"Faselis\" align=\"middle\" style=\"-ms-interpolation-mode: bicubic; border: 0; height: auto; line-height: 100%; outline: none; text-decoration: none;\"><\/td><\/tr><tr style=\"border: 0px none; border-collapse: collapse; border-spacing: 0px;\"><td valign=\"top\" class=\"footercontent cid\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; border-collapse: collapse; color: #cbd3d7; font-family: Helvetica,Arial,sans-serif; font-size: 10px; line-height: 150%; mso-table-lspace: 0pt; mso-table-rspace: 0pt; padding-bottom: 20px; padding-left: 20px; padding-right: 20px; padding-top: 0; text-align: center;\">CID: tiY9M,4,28894,1276594-1011660-lambda 1.1<br>Bu epostay\u0131 g\u00f6r\u00fcnt\u00fclemekte zorluk ya\u015f\u0131yorsan\u0131z: <a href=\"http:\/\/webview.faselis.com\/tiY9M\" target=\"_blank\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; color: #1c2b28; text-decoration: underline;\">L\u00fctfen t\u0131klay\u0131n\u0131z<\/a>.<\/td><\/tr><\/table><\/td><\/tr><\/table><\/td><\/tr><\/table><div id=\"_t\"><\/div><img src=\"https:\/\/log.faselis.com\/rdv2.php?cd=2,tiY9M-1011660-tr-1276594,4-28894,bulten@mercek.net\" width=\"1\" height=\"1\" border=\"0\"><\/center>","_ecomap_skills_applied":"[\"bulletin-editorial-tr\",\"company-about-notes-tr\",\"de-hype-tr\",\"dedupe-footer\",\"editor-notes-summary\",\"light-proofread\",\"rewrite-title\",\"structure-extract\"]","_ecomap_language":"tr","_ecomap_source":"email","_ecomap_auto_published":"","_ecomap_topics":"[\"other\"]","_ecomap_mentioned_people":"[{\"name\":\"Merve Tezel\",\"role\":\"CEO\",\"quote\":true,\"ecomap_person_id\":1173}]","_aeroflow_canonical_url":"","footnotes":""},"categories":[1],"tags":[],"content_type":[3],"class_list":["post-2504","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-press-release","content_type-bulletin"],"_links":{"self":[{"href":"https:\/\/fintech.mercek.net\/news\/wp-json\/wp\/v2\/posts\/2504","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/fintech.mercek.net\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/fintech.mercek.net\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/fintech.mercek.net\/news\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/fintech.mercek.net\/news\/wp-json\/wp\/v2\/comments?post=2504"}],"version-history":[{"count":1,"href":"https:\/\/fintech.mercek.net\/news\/wp-json\/wp\/v2\/posts\/2504\/revisions"}],"predecessor-version":[{"id":2505,"href":"https:\/\/fintech.mercek.net\/news\/wp-json\/wp\/v2\/posts\/2504\/revisions\/2505"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/fintech.mercek.net\/news\/wp-json\/wp\/v2\/media\/2503"}],"wp:attachment":[{"href":"https:\/\/fintech.mercek.net\/news\/wp-json\/wp\/v2\/media?parent=2504"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fintech.mercek.net\/news\/wp-json\/wp\/v2\/categories?post=2504"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fintech.mercek.net\/news\/wp-json\/wp\/v2\/tags?post=2504"},{"taxonomy":"content_type","embeddable":true,"href":"https:\/\/fintech.mercek.net\/news\/wp-json\/wp\/v2\/content_type?post=2504"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}