{"id":2421,"date":"2026-10-14T11:28:27","date_gmt":"2026-10-14T08:28:27","guid":{"rendered":"https:\/\/fintech.mercek.net\/news\/?p=2421"},"modified":"2026-10-14T12:10:59","modified_gmt":"2026-10-14T09:10:59","slug":"mastercard-dreamonomics-arastirmasi-turkiyede-kobiler-istikrar-yeni-teknolojiler-ve-siber-guvenlige-odaklaniyor","status":"publish","type":"post","link":"https:\/\/fintech.mercek.net\/news\/2026\/10\/14\/mastercard-dreamonomics-arastirmasi-turkiyede-kobiler-istikrar-yeni-teknolojiler-ve-siber-guvenlige-odaklaniyor\/","title":{"rendered":"Mastercard Dreamonomics Ara\u015ft\u0131rmas\u0131: T\u00fcrkiye’de KOB\u0130’ler \u0130stikrar, Yeni Teknolojiler ve Siber G\u00fcvenli\u011fe Odaklan\u0131yor"},"content":{"rendered":"

Mastercard, KOB\u0130’lerin ba\u015far\u0131ya ve i\u015flerinin gelece\u011fine bak\u0131\u015f\u0131n\u0131 inceleyen Dreamonomics ara\u015ft\u0131rmas\u0131n\u0131n T\u00fcrkiye bulgular\u0131n\u0131 payla\u015ft\u0131. Mastercard’\u0131n KOB\u0130’lere y\u00f6nelik ara\u015ft\u0131rma ve i\u00e7g\u00f6r\u00fc platformu Dreamonomics kapsam\u0131nda yay\u0131mlanan rapor, i\u015fletmelerin b\u00fcy\u00fcme hedeflerini ve bu hedeflere ula\u015fmak i\u00e7in ihtiya\u00e7 duyduklar\u0131 deste\u011fi ele al\u0131yor.<\/strong><\/h2>\n

T\u00fcrkiye’de KOB\u0130’lerin y\u00fczde 75’i i\u015finde \u00f6ng\u00f6r\u00fclebilirli\u011fe \u00f6ncelik verirken, global ara\u015ft\u0131rmada bu oran y\u00fczde 68 olarak \u00f6l\u00e7\u00fcl\u00fcyor. KOB\u0130’lerin y\u00fczde 69’u yapay zek\u00e2n\u0131n sundu\u011fu olanaklardan heyecan duyuyor, y\u00fczde 82’si ise i\u015flerinde kulland\u0131klar\u0131 ara\u00e7lar\u0131n birbiriyle uyumlu ve entegre \u00e7al\u0131\u015fmas\u0131n\u0131 kritik buluyor. Siber tehditlerden korunmak, KOB\u0130’lerin y\u00fczde 79’u i\u00e7in \u00f6nemli bir \u00f6ncelik olarak \u00f6ne \u00e7\u0131k\u0131yor.<\/p>\n

Dreamonomics Ara\u015ft\u0131rmas\u0131n\u0131n T\u00fcrkiye Bulgular\u0131<\/strong><\/h3>\n

\u0130stikrar ve \u00f6ng\u00f6r\u00fclebilirlik \u00f6ne \u00e7\u0131k\u0131yor:<\/strong> T\u00fcrkiye’de KOB\u0130’lerin y\u00fczde 75’i, istikrarl\u0131 bir gelece\u011fe g\u00fcven duyabilmek i\u00e7in i\u015finde \u00f6ng\u00f6r\u00fclebilirli\u011fe \u00f6ncelik verdi\u011fini belirtiyor. Global ara\u015ft\u0131rmada bu oran y\u00fczde 68 seviyesinde bulunuyor. Kat\u0131l\u0131mc\u0131lar\u0131n y\u00fczde 52’si, i\u015fletmelerin finansal durumunu daha \u00f6ng\u00f6r\u00fclebilir hale getirmek i\u00e7in i\u015f hayat\u0131nda risk almaktan ka\u00e7\u0131nd\u0131\u011f\u0131n\u0131 belirtiyor.<\/p>\n

\u0130\u015fletmeye \u00f6zel finansal \u00e7\u00f6z\u00fcmlere ilgi y\u00fcksek:<\/strong> T\u00fcrkiye’de ki\u015fisel kredi kartlar\u0131n\u0131 i\u015f ama\u00e7l\u0131 kullanan KOB\u0130’lerin y\u00fczde 91’i, i\u015fletmelerine \u00f6zel ticari kartlara ge\u00e7i\u015f yapmaya ilgi duydu\u011funu belirtiyor. Bu sonu\u00e7, i\u015fletmelerin finansal s\u00fcre\u00e7lerini daha iyi y\u00f6netmek ve i\u015f harcamalar\u0131n\u0131 ki\u015fisel harcamalardan ay\u0131rmak i\u00e7in bu t\u00fcr \u00e7\u00f6z\u00fcmlere g\u00fc\u00e7l\u00fc bir ihtiya\u00e7 duydu\u011funu g\u00f6steriyor.<\/p>\n

G\u00fc\u00e7l\u00fc m\u00fc\u015fteri ili\u015fkileri geni\u015f bir kitleye ula\u015fmak kadar \u00f6nemli:<\/strong> T\u00fcrkiye’de KOB\u0130’lerin y\u00fczde 51’i, daha s\u0131n\u0131rl\u0131 bir m\u00fc\u015fteri kitlesine ula\u015fmak anlam\u0131na gelse bile m\u00fc\u015fterileriyle derin ili\u015fkiler kurmay\u0131 tercih ediyor.<\/p>\n

Siber g\u00fcvenlik b\u00fcy\u00fcmeyi destekliyor:<\/strong> T\u00fcrkiye’de KOB\u0130’lerin y\u00fczde 79’u, i\u015fletmelerini siber tehditlerden korumay\u0131 \u00f6nemli bir \u00f6ncelik olarak g\u00f6r\u00fcyor. Global ara\u015ft\u0131rmada bu oran y\u00fczde 71 olarak \u00f6l\u00e7\u00fcl\u00fcyor. Ancak antivir\u00fcs yaz\u0131l\u0131mlar\u0131 ve g\u00fcvenlik duvarlar\u0131 gibi siber g\u00fcvenlik ara\u00e7lar\u0131n\u0131 kullananlar\u0131n oran\u0131 y\u00fczde 40’ta kal\u0131yor.<\/p>\n

Yapay zek\u00e2ya ilgi y\u00fcksek:<\/strong> T\u00fcrkiye’de KOB\u0130’lerin y\u00fczde 69’u, yapay zek\u00e2n\u0131n i\u015fleri i\u00e7in sundu\u011fu yeni olanaklardan heyecan duyuyor. Yapay zek\u00e2 destekli doland\u0131r\u0131c\u0131l\u0131k \u00f6nleme ve g\u00fcvenlik \u00e7\u00f6z\u00fcmlerine ilgi duyanlar\u0131n oran\u0131 ise y\u00fczde 36 olarak kaydediliyor.<\/p>\n

Entegre dijital ara\u00e7lara ihtiya\u00e7 duyuluyor:<\/strong> T\u00fcrkiye’de KOB\u0130’lerin y\u00fczde 82’si, i\u015flerinde kulland\u0131klar\u0131 ara\u00e7lar\u0131n birbiriyle uyumlu ve entegre \u00e7al\u0131\u015fmas\u0131n\u0131 kritik buluyor. Bu oran, global ara\u015ft\u0131rmada y\u00fczde 78 seviyesinde bulunuyor.<\/p>\n

Mastercard T\u00fcrkiye ve Azerbaycan Genel M\u00fcd\u00fcr\u00fc Onur Faydac\u0131<\/strong>, ara\u015ft\u0131rma sonu\u00e7lar\u0131n\u0131 \u015f\u00f6yle de\u011ferlendirdi: “T\u00fcrkiye’deki KOB\u0130’lerin \u00f6nceliklerine bakt\u0131\u011f\u0131m\u0131zda, b\u00fcy\u00fcme iste\u011finin g\u00fc\u00e7l\u00fc bir g\u00fcven ve \u00f6ng\u00f6r\u00fclebilirlik ihtiyac\u0131yla birlikte ilerledi\u011fini g\u00f6r\u00fcyoruz. \u0130\u015fletmeler bir yandan yapay zek\u00e2 ve entegre dijital ara\u00e7lar\u0131n sundu\u011fu f\u0131rsatlar\u0131 de\u011ferlendirirken, di\u011fer yandan siber g\u00fcvenlik ve finansal s\u00fcre\u00e7lerin y\u00f6netimini b\u00fcy\u00fcmenin temel unsurlar\u0131 olarak g\u00f6r\u00fcyor. Bu tablo, KOB\u0130’lerin teknolojiyi yaln\u0131zca bir ara\u00e7 olarak g\u00f6rmedi\u011fini; daha dayan\u0131kl\u0131 ve s\u00fcrd\u00fcr\u00fclebilir bir i\u015f yap\u0131s\u0131n\u0131n temel unsurlar\u0131ndan biri olarak de\u011ferlendirdi\u011fini g\u00f6steriyor. Teknolojinin, g\u00fcvenin ve i\u015f birliklerinin i\u015fletmelerin potansiyelini ortaya \u00e7\u0131karmadaki rol\u00fcne inan\u0131yoruz. KOB\u0130’lerin b\u00fcy\u00fcmesini destekleyen, risklere kar\u015f\u0131 korunmalar\u0131na yard\u0131mc\u0131 olan ve \u00f6deme s\u00fcre\u00e7lerini g\u00fc\u00e7lendiren \u00e7\u00f6z\u00fcmler ve i\u00e7g\u00f6r\u00fcler sunmaya devam ediyoruz.”<\/p>\n

Mastercard<\/strong>, KOB\u0130’lerin b\u00fcy\u00fcmenin getirece\u011fi f\u0131rsatlara ve operasyonel ihtiya\u00e7lara haz\u0131rlanmas\u0131na yard\u0131mc\u0131 olmak i\u00e7in ara\u015ft\u0131rma bulgular\u0131n\u0131, dijital ara\u00e7lar\u0131 ve \u00f6deme \u00e7\u00f6z\u00fcmlerini bir araya getiriyor. Bu yakla\u015f\u0131m, i\u015fletmelerin bug\u00fcn ve gelecekte \u00f6demelerini y\u00f6netmelerini, risklere kar\u015f\u0131 korunmalar\u0131n\u0131 ve b\u00fcy\u00fcme hedeflerini ger\u00e7ekle\u015ftirmelerini destekliyor.<\/p>\n

Ara\u015ft\u0131rma Hakk\u0131nda<\/strong><\/h3>\n

Mastercard<\/strong> ad\u0131na Hypothesis taraf\u0131ndan y\u00fcr\u00fct\u00fclen ara\u015ft\u0131rman\u0131n nicel b\u00f6l\u00fcm\u00fc, 23 \u015eubat ile 1 Nisan 2026 tarihleri aras\u0131nda T\u00fcrkiye dahil 18 pazarda ger\u00e7ekle\u015ftirildi. \u00c7evrimi\u00e7i ara\u015ft\u0131rmaya, 250’den az \u00e7al\u0131\u015fan\u0131 bulunan i\u015fletmelerden 6.615 i\u015fletme sahibi, kurucu ve \u00fcst d\u00fczey karar verici kat\u0131ld\u0131.<\/p>\n

Ara\u015ft\u0131rman\u0131n EEMEA dahil di\u011fer \u00fclke ve b\u00f6lgelere dair bulgular\u0131na buradan<\/a> ula\u015f\u0131labilir.<\/p>\n","protected":false},"excerpt":{"rendered":"

Mastercard’\u0131n KOB\u0130’lere y\u00f6nelik ara\u015ft\u0131rma ve i\u00e7g\u00f6r\u00fc platformu Dreamonomics’in T\u00fcrkiye bulgular\u0131na g\u00f6re KOB\u0130’lerin y\u00fczde 75’i \u00f6ng\u00f6r\u00fclebilirli\u011fe, y\u00fczde 79’u siber g\u00fcvenli\u011fe, y\u00fczde 69’u yapay zek\u00e2 olanaklar\u0131na \u00f6ncelik veriyor.<\/p>\n","protected":false},"author":2,"featured_media":2420,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_ecomap_primary_org_id":2278,"_ecomap_primary_org_name":"Mastercard","_ecomap_mentioned_org_ids":"[]","_ecomap_related_org_ids":"","_ecomap_match_confidence":0.95,"_ecomap_email_message_id":"1a1397dcc356c315","_ecomap_email_from":"pressrelease@faselis.com","_ecomap_editor_notes":"T\u00fcrk\u00e7e b\u00fclten editoryal format\u0131 (h2\/h3, spot) uyguland\u0131; Firma profili eki metinden \u00e7\u0131kar\u0131ld\u0131; Do\u011frulanamayan pazarlama iddialar\u0131 yumu\u015fat\u0131ld\u0131; B\u00fclten altl\u0131\u011f\u0131 ve tekrarlayan footer temizlendi; Edit\u00f6r \u00f6zeti olu\u015fturuldu; Hafif d\u00fczeltme yap\u0131ld\u0131; Ba\u015fl\u0131k g\u00f6zden ge\u00e7irildi; Yap\u0131 \u00e7\u0131kar\u0131m\u0131 uyguland\u0131.","_ecomap_original_body":"

De\u011ferli Bas\u0131n Mensubu,

T\u00fcrkiye\u2019de KOB\u0130\u2019lerin y\u00fczde 75\u2019i i\u015finde \u00f6ng\u00f6r\u00fclebilirli\u011fe \u00f6ncelik veriyor. Y\u00fczde 79\u2019u siber tehditlerden korunmay\u0131 \u00f6nemli bir \u00f6ncelik olarak g\u00f6r\u00fcrken, y\u00fczde 69\u2019u yapay zek\u00e2n\u0131n i\u015fleri i\u00e7in sundu\u011fu olanaklardan heyecan duyuyor.,

Konuya ili\u015fkin bas\u0131n b\u00fclteni de\u011ferlendirmenize sunulmu\u015ftur.

<\/p>T\u00fcrkiye\u2019de KOB\u0130\u2019ler istikrar, yeni teknolojiler ve siber g\u00fcvenli\u011fe odaklan\u0131yor<\/title> <center><table align=\"center\" border=\"0\" cellpadding=\"0\" cellspacing=\"0\" width=\"100%\" height=\"100%\" id=\"bodycontent\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; background-color: #f6f7f8; color: #1c2b28; font-size: 12px; margin: 0; margin-top: 0px; mso-table-lspace: 0pt; mso-table-rspace: 0pt; padding: 0; padding-top: 0px;\"><tr style=\"border: 0px none; border-collapse: collapse; border-spacing: 0px;\"><td align=\"center\" valign=\"top\" id=\"bodyinside\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; background-color: #f6f7f8; border-collapse: collapse; color: #1c2b28; font-size: 12px; margin: 0; mso-table-lspace: 0pt; mso-table-rspace: 0pt; padding: 20px;\"><table border=\"0\" cellpadding=\"0\" cellspacing=\"0\" id=\"template\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; background-color: #ffffff; margin-top: 0px; mso-table-lspace: 0pt; mso-table-rspace: 0pt; padding-top: 0px; width: 600px;\" width=\"600\"><tr style=\"border: 0px none; border-collapse: collapse; border-spacing: 0px;\"><td align=\"center\" valign=\"top\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; border-collapse: collapse; mso-table-lspace: 0pt; mso-table-rspace: 0pt;\"><table border=\"0\" cellpadding=\"0\" cellspacing=\"0\" width=\"100%\" id=\"preheader\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; background-color: #f6f7f8; margin-top: 0px; mso-table-lspace: 0pt; mso-table-rspace: 0pt; padding-top: 0px;\"><tr style=\"border: 0px none; border-collapse: collapse; border-spacing: 0px;\"><td valign=\"top\" class=\"preheadercontent\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; border-collapse: collapse; color: #808080; font-family: Helvetica,Arial,sans-serif; font-size: 11px; line-height: 125%; mso-table-lspace: 0pt; mso-table-rspace: 0pt; padding-bottom: 10px; padding-left: 20px; padding-right: 20px; padding-top: 10px; text-align: center;\"><\/td><\/tr><\/table><\/td><\/tr><tr style=\"border: 0px none; border-collapse: collapse; border-spacing: 0px;\"><td align=\"center\" valign=\"top\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; border-collapse: collapse; mso-table-lspace: 0pt; mso-table-rspace: 0pt; padding-top:20px\"><table border=\"0\" cellpadding=\"0\" cellspacing=\"0\" width=\"100%\" class=\"mailbody\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; font-family: Helvetica,Arial,sans-serif; font-size: 14px; line-height: 1.5; margin-top: 0px; mso-table-lspace: 0pt; mso-table-rspace: 0pt; padding-bottom: 20px; padding-left: 20px; padding-right: 20px; padding-top: 20px;\"><tr style=\"border: 0px none; border-collapse: collapse; border-spacing: 0px;\"><td valign=\"top\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; border-collapse: collapse; mso-table-lspace: 0pt; mso-table-rspace: 0pt;\"><p style='margin-top:0cm;margin-right:0cm;margin-bottom:5.0pt;margin-left:0cm;line-height:normal;font-size:16px;font-family:\"Helvetica Neue\",serif;color:black;border:none;text-align:center;'><br><\/p><p style='margin-top:0cm;margin-right:0cm;margin-bottom:5.0pt;margin-left:0cm;line-height:normal;font-size:16px;font-family:\"Helvetica Neue\",serif;color:black;border:none;text-align:center;'><strong fr-original-style=\"\" style=\"font-weight: 700;\"><span style='font-family:\"Mark Offc For MC\",sans-serif;'>T\u00fcrkiye\u2019de KOB\u0130\u2019ler istikrar, yeni teknolojiler ve siber g\u00fcvenli\u011fe odaklan\u0131yor<\/span><\/strong><\/p><p style='margin-top:0cm;margin-right:0cm;margin-bottom:5.0pt;margin-left:0cm;line-height:normal;font-size:16px;font-family:\"Aptos\",sans-serif;color:black;border:none;'><span style='font-size:19px;font-family:\"Mark Offc For MC\",sans-serif;'>\u00a0<\/span><\/p><div style='margin:0cm;font-size:16px;font-family:\"Times New Roman\",serif;border:none;'><p style=\"text-align: center;\"><span style=\"font-family:;font-size:11.0pt;font-family:;;\">T\u00fcrkiye\u2019de KOB\u0130\u2019lerin y\u00fczde 75\u2019i i\u015finde \u00f6ng\u00f6r\u00fclebilirli\u011fe \u00f6ncelik veriyor. Y\u00fczde 79\u2019u siber tehditlerden korunmay\u0131 \u00f6nemli bir \u00f6ncelik olarak g\u00f6r\u00fcrken, y\u00fczde 69\u2019u yapay zek\u00e2n\u0131n i\u015fleri i\u00e7in sundu\u011fu olanaklardan heyecan duyuyor.<\/span><\/p><\/div><p style='margin-top:12.0pt;margin-right:0cm;margin-bottom:5.0pt;margin-left:0cm;line-height:normal;font-size:16px;font-family:\"Aptos\",sans-serif;color:black;border:none;text-align:justify;'><strong fr-original-style=\"\" style=\"font-weight: 700;\"><span style='font-size:15px;font-family:\"Mark Offc For MC\",sans-serif;'>\u0130stanbul, T\u00fcrkiye; 14 Ekim 2026<\/span><\/strong><span style='font-size:15px;font-family:\"Mark Offc For MC\",sans-serif;'>: Mastercard, KOB\u0130\u2019lerin ba\u015far\u0131ya ve i\u015flerinin gelece\u011fine bak\u0131\u015f\u0131n\u0131 inceleyen Dreamonomics ara\u015ft\u0131rmas\u0131n\u0131n T\u00fcrkiye bulgular\u0131n\u0131 payla\u015ft\u0131. Mastercard\u2019\u0131n KOB\u0130\u2019lere y\u00f6nelik ara\u015ft\u0131rma ve i\u00e7g\u00f6r\u00fc platformu Dreamonomics kapsam\u0131nda yay\u0131mlanan rapor, i\u015fletmelerin b\u00fcy\u00fcme hedeflerini ve bu hedeflere ula\u015fmak i\u00e7in ihtiya\u00e7 duyduklar\u0131 deste\u011fi ele al\u0131yor.<\/span><\/p><p style='margin-top:8.0pt;margin-right:0cm;margin-bottom:5.0pt;margin-left:0cm;line-height:normal;font-size:16px;font-family:\"Helvetica Neue\",serif;color:black;border:none;text-align:justify;'><span style='font-size:15px;font-family:\"Mark Offc For MC\",sans-serif;'>T\u00fcrkiye\u2019de KOB\u0130\u2019lerin y\u00fczde 75\u2019i i\u015finde \u00f6ng\u00f6r\u00fclebilirli\u011fe \u00f6ncelik verirken, global ara\u015ft\u0131rmada bu oran y\u00fczde 68 olarak \u00f6l\u00e7\u00fcl\u00fcyor. KOB\u0130\u2019lerin y\u00fczde 69\u2019u yapay zek\u00e2n\u0131n sundu\u011fu olanaklardan heyecan duyuyor, y\u00fczde 82\u2019si ise i\u015flerinde kulland\u0131klar\u0131 ara\u00e7lar\u0131n birbiriyle uyumlu ve entegre \u00e7al\u0131\u015fmas\u0131n\u0131 kritik buluyor. Siber tehditlerden korunmak, KOB\u0130\u2019lerin y\u00fczde 79\u2019u i\u00e7in \u00f6nemli bir \u00f6ncelik olarak \u00f6ne \u00e7\u0131k\u0131yor.<\/span><\/p><p style='margin-top:8.0pt;margin-right:0cm;margin-bottom:5.0pt;margin-left:0cm;line-height:normal;font-size:16px;font-family:\"Helvetica Neue\",serif;color:black;border:none;text-align:justify;'><strong fr-original-style=\"\" style=\"font-weight: 700;\"><span style='font-size:15px;font-family:\"Mark Offc For MC\",sans-serif;'>Dreamonomics ara\u015ft\u0131rmas\u0131n\u0131n T\u00fcrkiye bulgular\u0131<\/span><\/strong><\/p><p><strong fr-original-style=\"\" style=\"font-weight: 700;\"><span style='font-family:\"Mark Offc For MC\",sans-serif;font-size:11.0pt;'>\u0130stikrar ve \u00f6ng\u00f6r\u00fclebilirlik \u00f6ne \u00e7\u0131k\u0131yor:<\/span><\/strong><span style='font-family:\"Mark Offc For MC\",sans-serif;'>\u00a0T\u00fcrkiye<\/span><span dir=\"RTL\" style='font-family:\"Arial Unicode MS\",serif;font-size:11.0pt;'>\u2019<\/span><span style='font-family:\"Mark Offc For MC\",sans-serif;'>de KOB\u0130\u2019lerin y\u00fczde 75<\/span><span dir=\"RTL\" style='font-family:\"Arial Unicode MS\",serif;font-size:11.0pt;'>\u2019<\/span><span style='font-family:\"Mark Offc For MC\",sans-serif;'>i, istikrarl\u0131 bir gelece\u011fe g\u00fcven duyabilmek i\u00e7in i\u015finde \u00f6ng\u00f6r\u00fclebilirli\u011fe \u00f6ncelik verdi\u011fini belirtiyor. Global ara\u015ft\u0131rmada bu oran y\u00fczde 68 seviyesinde bulunuyor.<\/span><span style='font-family:\"Mark Offc For MC\",sans-serif;font-size:10.5pt;'>\u00a0Kat\u0131l\u0131mc\u0131lar\u0131n y\u00fczde 52<\/span><span style='font-family:\"Arial Unicode MS\",serif;'>\u2019<\/span><span style='font-family:\"Mark Offc For MC\",sans-serif;'>si, i\u015fletmelerin finansal durumunu daha \u00f6ng\u00f6r\u00fclebilir hale getirmek i\u00e7in i\u015f hayat\u0131nda risk almaktan ka\u00e7\u0131nd\u0131\u011f\u0131n\u0131 belirtiyor.<\/span><\/p><p><strong fr-original-style=\"\" style=\"font-weight: 700;\"><span style='font-family:\"Mark Offc For MC\",sans-serif;font-size:11.0pt;'>\u0130\u015fletmeye \u00f6zel finansal \u00e7\u00f6z\u00fcmlere ilgi y\u00fcksek<\/span><\/strong><span style='font-family:\"Mark Offc For MC\",sans-serif;'>: T\u00fcrkiye<\/span><span style='font-family:\"Arial Unicode MS\",serif;font-size:11.0pt;'>\u2019<\/span><span style='font-family:\"Mark Offc For MC\",sans-serif;font-size:11.0pt;'>de ki\u015fisel kredi kartlar\u0131n\u0131 i\u015f ama\u00e7l\u0131 kullanan KOB\u0130\u2019lerin y\u00fczde 91<\/span><span style='font-family:\"Arial Unicode MS\",serif;font-size:11.0pt;'>\u2019<\/span><span style='font-family:\"Mark Offc For MC\",sans-serif;font-size:11.0pt;'>i, i\u015fletmelerine \u00f6zel ticari kartlara ge\u00e7i\u015f yapmaya ilgi duydu\u011funu belirtiyor.\u00a0<\/span><span style='font-family:\"Mark Offc For MC\",sans-serif;font-size:10.5pt;'>Bu sonu\u00e7, i\u015fletmelerin finansal s\u00fcre\u00e7lerini daha iyi y\u00f6netmek ve i\u015f harcamalar\u0131n\u0131 ki\u015fisel harcamalardan ay\u0131rmak i\u00e7in bu t\u00fcr \u00e7\u00f6z\u00fcmlere g\u00fc\u00e7l\u00fc bir ihtiya\u00e7 duydu\u011funu g\u00f6steriyor<\/span><span style='font-family:\"Mark Offc For MC\",sans-serif;'>.<\/span><\/p><p><strong fr-original-style=\"\" style=\"font-weight: 700;\"><span style=\"font-family:;font-size:11.0pt;font-family:;;\">G\u00fc\u00e7l\u00fc m\u00fc\u015fteri ili\u015fkileri geni\u015f bir kitleye ula\u015fmak kadar \u00f6nemli<\/span><\/strong><span style='font-family:\"Mark Offc For MC\",sans-serif;'>: T\u00fcrkiye\u2019de KOB\u0130\u2019lerin y\u00fczde 51\u2019i, daha s\u0131n\u0131rl\u0131 bir m\u00fc\u015fteri kitlesine ula\u015fmak anlam\u0131na gelse bile m\u00fc\u015fterileriyle derin ili\u015fkiler kurmay\u0131 tercih ediyor.<\/span><\/p><p><strong fr-original-style=\"\" style=\"font-weight: 700;\"><span style=\"font-family:;font-size:11.0pt;font-family:;;\">Siber g<\/span><\/strong><strong fr-original-style=\"\" style=\"font-weight: 700;\"><span style='font-family:\"Mark Offc For MC\",sans-serif;'>\u00fcvenlik b\u00fcy\u00fcmeyi destekliyor:<\/span><\/strong><span style='font-family:\"Mark Offc For MC\",sans-serif;font-size:11.0pt;'>\u00a0T<\/span><span style=\"font-family:;font-size:11.0pt;font-family:;;\">\u00fcrkiye\u2019de KOB\u0130\u2019lerin y\u00fczde 79\u2019u, i\u015fletmelerini siber tehditlerden korumay\u0131 \u00f6nemli bir\u00a0\u00f6ncelik olarak g\u00f6r\u00fcyor. Global ara\u015ft\u0131rmada bu oran y\u00fczde 71 olarak\u00a0\u00f6l\u00e7\u00fcl\u00fcyor. Ancak antivir\u00fcs yaz\u0131l\u0131mlar\u0131 ve g\u00fcvenlik duvarlar\u0131 gibi siber g\u00fcvenlik ara\u00e7lar\u0131n\u0131 kullananlar\u0131n oran\u0131 y\u00fczde 40<\/span><span dir=\"RTL\" style=\"font-size:;;\">\u2019<\/span><span style='font-family:\"Mark Offc For MC\",sans-serif;font-size:11.0pt;'>ta kal\u0131yor.<\/span><\/p><p><strong fr-original-style=\"\" style=\"font-weight: 700;\"><span style='font-family:\"Mark Offc For MC\",sans-serif;font-size:11.0pt;'>Yapay zek\u00e2ya ilgi y\u00fcksek:<\/span><\/strong><span style='font-family:\"Mark Offc For MC\",sans-serif;'>\u00a0T\u00fcrkiye\u2019de KOB\u0130\u2019lerin y\u00fczde 69\u2019u, yapay zek\u00e2n\u0131n i\u015fleri i\u00e7in sundu\u011fu yeni olanaklardan heyecan duyuyor. Yapay zek\u00e2 destekli doland\u0131r\u0131c\u0131l\u0131k \u00f6nleme ve g\u00fcvenlik \u00e7\u00f6z\u00fcmlerine ilgi duyanlar\u0131n oran\u0131 ise y\u00fczde 36 olarak kaydediliyor.<\/span><\/p><p><strong fr-original-style=\"\" style=\"font-weight: 700;\"><span style=\"font-family:;font-size:11.0pt;font-family:;;\">Entegre dijital ara\u00e7lara ihtiya\u00e7 duyuluyor<\/span><\/strong><span style='font-family:\"Mark Offc For MC\",sans-serif;'>: T\u00fcrkiye\u2019de KOB\u0130\u2019lerin y\u00fczde 82\u2019si, i\u015flerinde kulland\u0131klar\u0131 ara\u00e7lar\u0131n birbiriyle uyumlu ve entegre \u00e7al\u0131\u015fmas\u0131n\u0131 kritik buluyor. Bu oran, global ara\u015ft\u0131rmada y\u00fczde 78 seviyesinde bulunuyor.<\/span><\/p><p style='margin-top:8.0pt;margin-right:0cm;margin-bottom:5.0pt;margin-left:0cm;line-height:normal;font-size:16px;font-family:\"Helvetica Neue\",serif;color:black;border:none;text-align:justify;'><strong fr-original-style=\"\" style=\"font-weight: 700;\"><span style='font-size:15px;font-family:\"Mark Offc For MC\",sans-serif;'>Mastercard T\u00fcrkiye ve Azerbaycan Genel M\u00fcd\u00fcr\u00fc Onur Faydac\u0131<\/span><\/strong><span style='font-size:15px;font-family:\"Mark Offc For MC\",sans-serif;'>, ara\u015ft\u0131rma sonu\u00e7lar\u0131n\u0131 \u015f\u00f6yle de\u011ferlendirdi: \u201cT\u00fcrkiye\u2019deki KOB\u0130\u2019lerin \u00f6nceliklerine bakt\u0131\u011f\u0131m\u0131zda, b\u00fcy\u00fcme iste\u011finin g\u00fc\u00e7l\u00fc bir g\u00fcven ve \u00f6ng\u00f6r\u00fclebilirlik ihtiyac\u0131yla birlikte ilerledi\u011fini g\u00f6r\u00fcyoruz. \u0130\u015fletmeler bir yandan yapay zek\u00e2 ve entegre dijital ara\u00e7lar\u0131n sundu\u011fu f\u0131rsatlar\u0131 de\u011ferlendirirken, di\u011fer yandan siber g\u00fcvenlik ve finansal s\u00fcre\u00e7lerin y\u00f6netimini b\u00fcy\u00fcmenin temel unsurlar\u0131 olarak g\u00f6r\u00fcyor. Bu tablo, KOB\u0130\u2019lerin teknolojiyi yaln\u0131zca bir ara\u00e7 olarak g\u00f6rmedi\u011fini; daha dayan\u0131kl\u0131 ve s\u00fcrd\u00fcr\u00fclebilir bir i\u015f yap\u0131s\u0131n\u0131n temel\u00a0<\/span><span style='font-size:15px;font-family:\"Mark Offc For MC\",sans-serif;'>unsurlar\u0131ndan biri olarak de\u011ferlendirdi\u011fini g\u00f6steriyor.<\/span><span style='font-size:15px;font-family:\"Mark Offc For MC\",sans-serif;'>\u00a0<\/span><span style='font-size:15px;font-family:\"Mark Offc For MC\",sans-serif;'>Teknolojinin, g\u00fcvenin ve i\u015f birliklerinin i\u015fletmelerin potansiyelini ortaya \u00e7\u0131karmadaki rol\u00fcne inan\u0131yoruz. KOB\u0130'lerin b\u00fcy\u00fcmesini destekleyen, risklere kar\u015f\u0131 korunmalar\u0131na yard\u0131mc\u0131 olan ve \u00f6deme s\u00fcre\u00e7lerini g\u00fc\u00e7lendiren \u00e7\u00f6z\u00fcmler ve i\u00e7g\u00f6r\u00fcler sunmaya devam ediyoruz.<\/span><span style='font-size:15px;font-family:\"Mark Offc For MC\",sans-serif;'>\u201d<\/span><\/p><p style='margin-top:8.0pt;margin-right:0cm;margin-bottom:5.0pt;margin-left:0cm;line-height:normal;font-size:16px;font-family:\"Helvetica Neue\",serif;color:black;border:none;text-align:justify;'><span style='font-size:15px;font-family:\"Mark Offc For MC\",sans-serif;'>Mastercard, KOB\u0130\u2019lerin b\u00fcy\u00fcmenin getirece\u011fi f\u0131rsatlara ve operasyonel ihtiya\u00e7lara haz\u0131rlanmas\u0131na yard\u0131mc\u0131 olmak i\u00e7in ara\u015ft\u0131rma bulgular\u0131n\u0131, dijital ara\u00e7lar\u0131 ve \u00f6deme \u00e7\u00f6z\u00fcmlerini bir araya getiriyor. Bu yakla\u015f\u0131m, i\u015fletmelerin bug\u00fcn ve gelecekte \u00f6demelerini y\u00f6netmelerini, risklere kar\u015f\u0131 korunmalar\u0131n\u0131 ve b\u00fcy\u00fcme hedeflerini ger\u00e7ekle\u015ftirmelerini destekliyor.<\/span><\/p><p style='margin-top:0cm;margin-right:0cm;margin-bottom:5.0pt;margin-left:0cm;line-height:normal;font-size:16px;font-family:\"Helvetica Neue\",serif;color:black;border:none;text-align:justify;'><span style='font-size:15px;font-family:\"Mark Offc For MC\",sans-serif;'>\u00a0<\/span><\/p><p style='margin-top:0cm;margin-right:0cm;margin-bottom:5.0pt;margin-left:0cm;line-height:normal;font-size:16px;font-family:\"Helvetica Neue\",serif;color:black;border:none;text-align:justify;'><strong fr-original-style=\"\" style=\"font-weight: 700;\"><span style='font-size:15px;font-family:\"Mark Offc For MC\",sans-serif;'>Ara\u015ft\u0131rma hakk\u0131nda<\/span><\/strong><\/p><p style='margin-top:0cm;margin-right:0cm;margin-bottom:5.0pt;margin-left:0cm;line-height:normal;font-size:16px;font-family:\"Helvetica Neue\",serif;color:black;border:none;text-align:justify;'><span style='font-size:15px;font-family:\"Mark Offc For MC\",sans-serif;'>Mastercard ad\u0131na Hypothesis taraf\u0131ndan y\u00fcr\u00fct\u00fclen ara\u015ft\u0131rman\u0131n nicel b\u00f6l\u00fcm\u00fc, 23 \u015eubat ile 1 Nisan 2026 tarihleri aras\u0131nda T\u00fcrkiye dahil 18 pazarda ger\u00e7ekle\u015ftirildi. \u00c7evrimi\u00e7i ara\u015ft\u0131rmaya, 250\u2019den az \u00e7al\u0131\u015fan\u0131 bulunan i\u015fletmelerden 6.615 i\u015fletme sahibi, kurucu ve \u00fcst d\u00fczey karar verici kat\u0131ld\u0131.<\/span><\/p><p style='margin-top:0cm;margin-right:0cm;margin-bottom:5.0pt;margin-left:0cm;line-height:normal;font-size:16px;font-family:\"Helvetica Neue\",serif;color:black;border:none;text-align:justify;'><span style='font-size:15px;font-family:\"Mark Offc For MC\",sans-serif;'>Ara\u015ft\u0131rman\u0131n EEMEA dahil di\u011fer \u00fclke ve b\u00f6lgelere dair bulgular\u0131na\u00a0<\/span><a fr-original-style=\"\" href=\"https:\/\/www.mastercard.com\/us\/en\/news-and-trends\/featured-topic\/small-business-featured-topic.html\" style=\"user-select: auto;\"><span style='font-family:\"Mark Offc For MC\",sans-serif;color:#0000EE;text-decoration:underline;'><span style=\"font-size:15px;\">buradan<\/span><\/span><\/a><span style='font-size:15px;font-family:\"Mark Offc For MC\",sans-serif;'>\u00a0ula\u015f\u0131labilir.<\/span><\/p><\/td><\/tr><\/table><\/td><\/tr><tr style=\"border: 0px none; border-collapse: collapse; border-spacing: 0px;\"><td align=\"center\" valign=\"top\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; border-collapse: collapse; mso-table-lspace: 0pt; mso-table-rspace: 0pt;\"><table border=\"0\" cellpadding=\"0\" cellspacing=\"4\" width=\"100%\" id=\"photos\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; margin-top: 0px; mso-table-lspace: 0pt; mso-table-rspace: 0pt; padding-top: 0px;\"><tr style=\"border: 0px none; border-collapse: collapse; border-spacing: 0px;\"><td align=\"center\" valign=\"top\" class=\"photo\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; border-collapse: collapse; mso-table-lspace: 0pt; mso-table-rspace: 0pt; padding-top: 20px; width: 200px; max-width: 200px; overflow: hidden;\" width=\"200\"><a href=\"https:\/\/get.faselis.com\/downloadfile.php?uid=11833147&uidchk=35fb1&ct=tr&pt=1275631&pts=1010850&e=bulten@mercek.net&o=28894&ot=4&chk=00ab1\" target=\"_blank\"><img border=\"0\" src=\"https:\/\/img.faselis.com\/faselis_tr\/brands\/28943\/s1791964937_Onur_Faydaci_resized.jpg.jpg\" style=\"-ms-interpolation-mode: bicubic; border: 0; height: auto; line-height: 100%; max-width: 160px; outline: none; text-decoration: none;\" class=\"photoimage\"><\/a><p class=\"alttext\" style=\"width:194px;max-width: 194px;padding:0 20px;padding-bottom: 0; padding-left: 20px; padding-right: 20px; padding-top: 0; font-family: Helvetica,Arial,sans-serif; font-size: 11px;overflow:hidden;\" align=\"left\" valign=\"top\"><\/p><\/td><td align=\"center\" valign=\"top\" class=\"photo\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; border-collapse: collapse; mso-table-lspace: 0pt; mso-table-rspace: 0pt; padding-top: 20px; width: 200px; max-width: 200px; overflow: hidden;\" width=\"200\"><a href=\"https:\/\/get.faselis.com\/downloadfile.php?uid=11833148&uidchk=24733&ct=tr&pt=1275631&pts=1010850&e=bulten@mercek.net&o=28894&ot=4&chk=00ab1\" target=\"_blank\"><img border=\"0\" src=\"https:\/\/img.faselis.com\/faselis_tr\/brands\/28943\/s1791964965_carousel_1.jpg.jpg\" style=\"-ms-interpolation-mode: bicubic; border: 0; height: auto; line-height: 100%; max-width: 160px; outline: none; text-decoration: none;\" class=\"photoimage\"><\/a><p class=\"alttext\" style=\"width:194px;max-width: 194px;padding:0 20px;padding-bottom: 0; padding-left: 20px; padding-right: 20px; padding-top: 0; font-family: Helvetica,Arial,sans-serif; font-size: 11px;overflow:hidden;\" align=\"left\" valign=\"top\"><\/p><\/td><td align=\"center\" valign=\"top\" class=\"photo\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; border-collapse: collapse; mso-table-lspace: 0pt; mso-table-rspace: 0pt; padding-top: 20px; width: 200px; max-width: 200px; overflow: hidden;\" width=\"200\"><a href=\"https:\/\/get.faselis.com\/downloadfile.php?uid=11833150&uidchk=4f0a7&ct=tr&pt=1275631&pts=1010850&e=bulten@mercek.net&o=28894&ot=4&chk=00ab1\" target=\"_blank\"><img border=\"0\" src=\"https:\/\/img.faselis.com\/faselis_tr\/brands\/28943\/s1791964968_carousel_2.jpg.jpg\" style=\"-ms-interpolation-mode: bicubic; border: 0; height: auto; line-height: 100%; max-width: 160px; outline: none; text-decoration: none;\" class=\"photoimage\"><\/a><p class=\"alttext\" style=\"width:194px;max-width: 194px;padding:0 20px;padding-bottom: 0; padding-left: 20px; padding-right: 20px; padding-top: 0; font-family: Helvetica,Arial,sans-serif; font-size: 11px;overflow:hidden;\" align=\"left\" valign=\"top\"><\/p><\/td><\/tr><tr style=\"border: 0px none; border-collapse: collapse; border-spacing: 0px;\"><td align=\"center\" valign=\"top\" class=\"photo\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; border-collapse: collapse; mso-table-lspace: 0pt; mso-table-rspace: 0pt; padding-top: 20px; width: 200px;\" width=\"200\"><\/td><\/tr><\/table><\/td><\/tr><tr style=\"border: 0px none; border-collapse: collapse; border-spacing: 0px;\"><td align=\"center\" valign=\"top\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; border-collapse: collapse; mso-table-lspace: 0pt; mso-table-rspace: 0pt;\"><table border=\"0\" cellpadding=\"0\" cellspacing=\"0\" width=\"100%\" id=\"download\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; margin-top: 0px; mso-table-lspace: 0pt; mso-table-rspace: 0pt; padding-top: 0px;\"><tr style=\"border: 0px none; border-collapse: collapse; border-spacing: 0px;\"><td valign=\"top\" class=\"downloadright\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; border-collapse: collapse; font-family: Helvetica,Arial,sans-serif; font-size: 11px; height: 22px; line-height: 22px; mso-table-lspace: 0pt; mso-table-rspace: 0pt; padding-right: 20px; text-align: right;\">T\u00fcm g\u00f6rselleri indirmek i\u00e7in <a href=\"https:\/\/get.faselis.com\/download.php?type=2&ct=tr&pt=1275631&pts=1010850&e=bulten@mercek.net&o=28894&ot=4&chk=00ab1\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; color: #0c1820; text-decoration: underline;\"><img src=\"https:\/\/img.faselis.com\/mailing\/download.png\" alt=\" style=\" bicubic border: height: auto line-height: outline: none text-decoration:><\/a><\/td><\/tr><\/table><\/td><\/tr><tr style=\"border: 0px none; border-collapse: collapse; border-spacing: 0px;\"><td align=\"center\" valign=\"top\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; border-collapse: collapse; mso-table-lspace: 0pt; mso-table-rspace: 0pt;\"><table border=\"0\" cellpadding=\"0\" cellspacing=\"0\" width=\"100%\" id=\"photodesc\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; color: #1c2b28; font-family: Helvetica,Arial,sans-serif; font-size: 12px; line-height: 150%; margin-top: 0px; mso-table-lspace: 0pt; mso-table-rspace: 0pt; padding-bottom: 20px; padding-left: 20px; padding-right: 20px; padding-top: 0px;\"><tr style=\"border: 0px none; border-collapse: collapse; border-spacing: 0px;\"><td valign=\"top\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; border-collapse: collapse; mso-table-lspace: 0pt; mso-table-rspace: 0pt;\"><\/td><\/tr><\/table><\/td><\/tr><tr style=\"border: 0px none; border-collapse: collapse; border-spacing: 0px;\"><td align=\"center\" valign=\"top\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; border-collapse: collapse; mso-table-lspace: 0pt; mso-table-rspace: 0pt;\"><table border=\"0\" cellpadding=\"0\" cellspacing=\"0\" width=\"100%\" id=\"videos\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; margin-top: 0px; mso-table-lspace: 0pt; mso-table-rspace: 0pt; padding-bottom: 20px; padding-left: 20px; padding-right: 20px; padding-top: 0px;\"><tr style=\"border: 0px none; border-collapse: collapse; border-spacing: 0px;\"><td align=\"left\" valign=\"top\" colspan=\"3\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; border-collapse: collapse; mso-table-lspace: 0pt; mso-table-rspace: 0pt;\"><h2 class=\"headers\" style=\"border-bottom: 2px solid #CCCCCC; color: black; font-family: Helvetica,Arial,sans-serif; font-size: 18px; font-weight: bold; height: 32px; line-height: 32px; padding-bottom: 0; padding-left: 0; padding-right: 0; padding-top: 20px;\">Ek Dosyalar<\/h2><\/td><\/tr><tr style=\"border: 0px none; border-collapse: collapse; border-spacing: 0px;\"><td valign=\"top\" class=\"attachmentimage\" height=\"22\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; border-collapse: collapse; height: 22px; line-height: 22px; mso-table-lspace: 0pt; mso-table-rspace: 0pt; width: 22px;\" width=\"22\"><img border=\"0\" src=\"https:\/\/img.faselis.com\/mailing\/attachment.png\" alt=\"msword Icon\" style=\"-ms-interpolation-mode: bicubic; border: 0; height: auto; line-height: 100%; outline: none; text-decoration: none;\"><\/td><td valign=\"top\" class=\"attachmenttext\" height=\"22\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; border-collapse: collapse; font-family: Helvetica,Arial,sans-serif; font-size: 12px; height: 22px; line-height: 22px; mso-table-lspace: 0pt; mso-table-rspace: 0pt; padding-left: 10px; padding-right: 10px; text-align: left;\">Mastercard Dreamonomics Arastirmasi BB.docx<\/td><td valign=\"top\" class=\"videodownload\" height=\"22\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; border-collapse: collapse; font-family: Helvetica,Arial,sans-serif; font-size: 12px; font-weight: bold; height: 22px; line-height: 22px; mso-table-lspace: 0pt; mso-table-rspace: 0pt; text-align: right; width: 100px;\" width=\"100\"><a href=\"https:\/\/get.faselis.com\/downloadfile.php?uid=11833151&uidchk=77b40&ct=tr&pt=1275631&pts=1010850&e=bulten@mercek.net&o=28894&ot=4&chk=00ab1\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; color: #1c2b28; text-decoration: underline;\">\u0130ndir<\/a><\/td><\/tr><\/table><\/td><\/tr><tr style=\"border: 0px none; border-collapse: collapse; border-spacing: 0px;\"><td align=\"center\" valign=\"top\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; border-collapse: collapse; mso-table-lspace: 0pt; mso-table-rspace: 0pt;\"><table border=\"0\" cellpadding=\"0\" cellspacing=\"0\" width=\"100%\" id=\"footer\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; background-color: #f6f7f8; 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