{"id":2365,"date":"2026-10-12T10:59:12","date_gmt":"2026-10-12T07:59:12","guid":{"rendered":"https:\/\/fintech.mercek.net\/news\/?p=2365"},"modified":"2026-10-12T12:31:50","modified_gmt":"2026-10-12T09:31:50","slug":"pazaramanin-okula-ve-sehre-donus-kampanyalarinda-alisverisler-yuzde-32-artti","status":"publish","type":"post","link":"https:\/\/fintech.mercek.net\/news\/2026\/10\/12\/pazaramanin-okula-ve-sehre-donus-kampanyalarinda-alisverisler-yuzde-32-artti\/","title":{"rendered":"Pazarama’n\u0131n Okula ve \u015eehre D\u00f6n\u00fc\u015f Kampanyalar\u0131nda Al\u0131\u015fveri\u015fler Y\u00fczde 32 Artt\u0131"},"content":{"rendered":"

Pazarama, Okula D\u00f6n\u00fc\u015f ve \u015eehre D\u00f6n\u00fc\u015f kampanyalar\u0131n\u0131n al\u0131\u015fveri\u015f verilerini payla\u015ft\u0131. Kampanya d\u00f6neminde al\u0131\u015fveri\u015fler y\u00fczde 32 artarken, k\u0131rtasiye ve kitaplar\u0131n yan\u0131 s\u0131ra dijital \u00fcr\u00fcnler de dikkat \u00e7ekti.<\/strong><\/h2>\n

T\u00fcrkiye’nin e-ticaret ekosisteminde kullan\u0131c\u0131lar\u0131na farkl\u0131 ihtiya\u00e7lar\u0131 i\u00e7in u\u00e7tan uca \u00e7\u00f6z\u00fcmler sunan T\u00fcrkiye \u0130\u015f Bankas\u0131’n\u0131n y\u00fczde 100 i\u015ftiraki Pazarama<\/strong>, Okula D\u00f6n\u00fc\u015f ve \u015eehre D\u00f6n\u00fc\u015f kampanyalar\u0131n\u0131n al\u0131\u015fveri\u015f verilerini payla\u015ft\u0131. Yeni e\u011fitim d\u00f6neminin ba\u015flamas\u0131 ve tatil sezonunun sona ermesiyle birlikte t\u00fcketicilerin al\u0131\u015fveri\u015f tercihleri de de\u011fi\u015fti. K\u0131rtasiye ve \u00e7ocuk giyim \u00fcr\u00fcnlerine y\u00f6nelik talep artarken, kitap ve dijital \u00fcr\u00fcnler de d\u00f6nemin dikkat \u00e7eken kategorileri aras\u0131nda yer ald\u0131.<\/p>\n

Okula d\u00f6n\u00fc\u015fle birlikte k\u0131rtasiye al\u0131\u015fveri\u015fleri y\u00fczde 227 artt\u0131<\/strong><\/h3>\n

Okula d\u00f6n\u00fc\u015f d\u00f6neminin beklenen hareketlili\u011fi k\u0131rtasiye kategorisinde ya\u015fand\u0131. Pazarama<\/strong>‘da K\u0131rtasiye ve Ofis kategorisindeki al\u0131\u015fveri\u015fler \u00f6nceki d\u00f6neme g\u00f6re y\u00fczde 227<\/strong>, ge\u00e7en y\u0131l\u0131n ayn\u0131 d\u00f6nemine k\u0131yasla y\u00fczde 29<\/strong> artt\u0131. Fotokopi ka\u011f\u0131d\u0131, kuru boya kalemleri, akrilik boya ve f\u0131r\u00e7alar en \u00e7ok tercih edilen \u00fcr\u00fcnler aras\u0131nda yer ald\u0131.<\/p>\n

Kitap sepetinde felsefe ve strateji kitaplar\u0131 \u00f6ne \u00e7\u0131kt\u0131<\/strong><\/h3>\n

Yeni e\u011fitim d\u00f6nemiyle birlikte kitap al\u0131\u015fveri\u015fleri de h\u0131z kazand\u0131. Pazarama<\/strong>‘da kitap sat\u0131\u015flar\u0131 \u00f6nceki d\u00f6neme g\u00f6re y\u00fczde 191<\/strong> artt\u0131. E\u011fitim kitaplar\u0131 d\u0131\u015f\u0131nda, Sabahattin Ali’nin “Ses” adl\u0131 kitab\u0131 en \u00e7ok tercih edilen eserler aras\u0131nda yer al\u0131rken, Homeros’un “Odysseia”, Marcus Aurelius’un “Kendime D\u00fc\u015f\u00fcnceler”, Sun Tzu’nun “Sava\u015f Sanat\u0131” ve Machiavelli’nin “H\u00fck\u00fcmdar” adl\u0131 eserleri de \u00f6ne \u00e7\u0131kt\u0131. \u00c7ocuk kitaplar\u0131nda ise Andreas K\u00f6nig’in “Tar\u00e7\u0131n” ve “B\u00fcy\u00fck Pijama Partisi” ilgi g\u00f6rd\u00fc.<\/p>\n

Okul haz\u0131rl\u0131klar\u0131nda \u00e7ocuk giyim ve ayakkab\u0131 \u00fcr\u00fcnleri de \u00f6ne \u00e7\u0131kt\u0131. Bu kategorilerdeki al\u0131\u015fveri\u015fler y\u00fczde 188<\/strong> artarken, \u00e7anta al\u0131\u015fveri\u015flerinde yakla\u015f\u0131k y\u00fczde 51<\/strong> art\u0131\u015f kaydedildi.<\/p>\n

Mevsimler de\u011fi\u015fti, al\u0131\u015fveri\u015f tercihleri yenilendi<\/strong><\/h3>\n

Yaz mevsiminin sona ermesi ve \u015fehre d\u00f6n\u00fc\u015f\u00fcn h\u0131z kazanmas\u0131yla birlikte t\u00fcketicilerin al\u0131\u015fveri\u015f tercihleri de de\u011fi\u015fti. Sonbahar ve k\u0131\u015f haz\u0131rl\u0131klar\u0131 al\u0131\u015fveri\u015f sepetlerine yans\u0131rken, a\u00e7\u0131k hava giyim \u00fcr\u00fcnlerine y\u00f6nelik al\u0131\u015fveri\u015fler y\u00fczde 86<\/strong>, bot al\u0131\u015fveri\u015fleri ise y\u00fczde 136<\/strong> artt\u0131. \u00d6zellikle mevsimlik giyim ve ayakkab\u0131 kategorilerindeki hareketlilik dikkat \u00e7ekti.<\/p>\n

Dijital \u00fcr\u00fcn al\u0131\u015fveri\u015flerinde y\u00fczde 619 art\u0131\u015f<\/strong><\/h3>\n

Kampanya d\u00f6neminin dikkat \u00e7eken sonu\u00e7lar\u0131ndan biri dijital \u00fcr\u00fcnlerde ya\u015fand\u0131. Pazarama<\/strong>‘da hediye kartlar\u0131, dijital c\u00fczdan kodlar\u0131 ve oyunlarda kullan\u0131labilen dijital kodlara y\u00f6nelik al\u0131\u015fveri\u015fler, ge\u00e7en y\u0131l\u0131n ayn\u0131 d\u00f6nemine g\u00f6re y\u00fczde 619<\/strong> artt\u0131. Bu y\u00fckseli\u015f, t\u00fcketicilerin dijital \u00fcr\u00fcnlere y\u00f6nelik artan ilgisini ortaya koydu.<\/p>\n

“Al\u0131\u015fveri\u015fin her an\u0131nda kullan\u0131c\u0131lar\u0131m\u0131z\u0131n yan\u0131nda olmay\u0131 hedefliyoruz”<\/strong><\/h3>\n

Pazarama<\/strong> Sat\u0131\u015f ve Kategori Y\u00f6netimi Genel M\u00fcd\u00fcr Yard\u0131mc\u0131s\u0131 \u00dcnal \u00c7apkan<\/strong>, okula d\u00f6n\u00fc\u015f ve \u015fehre d\u00f6n\u00fc\u015f kampanya d\u00f6nemine ili\u015fkin de\u011ferlendirmesinde \u015funlar\u0131 s\u00f6yledi: “Okula ve \u015fehre d\u00f6n\u00fc\u015f d\u00f6nemi, t\u00fcketicilerin farkl\u0131 ihtiya\u00e7lar\u0131n\u0131n ayn\u0131 anda \u00f6ne \u00e7\u0131kt\u0131\u011f\u0131 \u00f6nemli bir al\u0131\u015fveri\u015f d\u00f6nemi. Bu y\u0131lki kampanya verilerimiz, k\u0131rtasiye ve giyim gibi geleneksel ihtiya\u00e7lar\u0131n yan\u0131 s\u0131ra dijital \u00fcr\u00fcnlere y\u00f6nelik ilginin de artt\u0131\u011f\u0131n\u0131 g\u00f6steriyor. \u00d6zellikle farkl\u0131 kategorilerde ya\u015fanan hareketlilik, kullan\u0131c\u0131lar\u0131m\u0131z\u0131n al\u0131\u015fveri\u015f tercihlerinin giderek \u00e7e\u015fitlendi\u011fini ortaya koyuyor. Pazarama olarak bu de\u011fi\u015fimi yak\u0131ndan takip ediyor, geni\u015f \u00fcr\u00fcn yelpazemiz ve avantajl\u0131 kampanyalar\u0131m\u0131zla kullan\u0131c\u0131lar\u0131m\u0131z\u0131n ihtiya\u00e7lar\u0131na tek platform \u00fczerinden yan\u0131t veriyoruz. Amac\u0131m\u0131z, yaln\u0131zca belirli d\u00f6nemlerde de\u011fil, y\u0131l boyunca hayat\u0131n her an\u0131nda kullan\u0131c\u0131lar\u0131m\u0131z\u0131n yan\u0131nda olmak. \u00d6n\u00fcm\u00fczdeki d\u00f6nemde de al\u0131\u015fveri\u015f deneyimini daha kolay, eri\u015filebilir ve avantajl\u0131 hale getirecek \u00e7\u00f6z\u00fcmler sunmaya devam edece\u011fiz.”<\/p>\n","protected":false},"excerpt":{"rendered":"

Pazarama, Okula D\u00f6n\u00fc\u015f ve \u015eehre D\u00f6n\u00fc\u015f kampanyalar\u0131n\u0131n al\u0131\u015fveri\u015f verilerini payla\u015ft\u0131; kampanya d\u00f6neminde al\u0131\u015fveri\u015fler y\u00fczde 32 artarken k\u0131rtasiye, kitap ve dijital \u00fcr\u00fcnlerde dikkat \u00e7ekici y\u00fckseli\u015fler kaydedildi.<\/p>\n","protected":false},"author":2,"featured_media":2364,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_ecomap_primary_org_id":2841,"_ecomap_primary_org_name":"Pazarama","_ecomap_mentioned_org_ids":"[178]","_ecomap_related_org_ids":",178,","_ecomap_match_confidence":0.92,"_ecomap_email_message_id":"1a12f164c79d5967","_ecomap_email_from":"pressrelease@faselis.com","_ecomap_editor_notes":"E-posta HTML'i temizlendi; a\u00e7\u0131l\u0131\u015f\/kapan\u0131\u015f selamlama ve imza bloklar\u0131, b\u00fclten footer'\u0131, abonelikten \u00e7\u0131kma ba\u011flant\u0131lar\u0131, g\u00f6rsel indirme linkleri ve 'Ek Dosyalar' b\u00f6l\u00fcm\u00fc kald\u0131r\u0131ld\u0131. G\u00f6vde h2\/h3 yap\u0131s\u0131na oturtuldu; spot olarak tekrar eden ba\u015fl\u0131k yerine ilk \u00f6zet paragraf kullan\u0131ld\u0131. Ba\u015fl\u0131k T\u00fcrk\u00e7e b\u00fclten kurallar\u0131na g\u00f6re yeniden yaz\u0131ld\u0131. \u0130\u00e7erikteki abart\u0131l\u0131 ifadeler n\u00f6trle\u015ftirildi ve hafif yaz\u0131m d\u00fczeltmeleri yap\u0131ld\u0131. \u015eirket profili eki bulunmad\u0131\u011f\u0131 i\u00e7in \u00e7\u0131kar\u0131lmad\u0131.","_ecomap_original_body":"

Merhaba,

T\u00fcrkiye\u2019nin e-ticaret ekosisteminde kullan\u0131c\u0131lar\u0131na farkl\u0131 ihtiya\u00e7lar\u0131 i\u00e7in u\u00e7tan uca \u00e7\u00f6z\u00fcmler sunan T\u00fcrkiye \u0130\u015f Bankas\u0131\u2019n\u0131n y\u00fczde 100 i\u015ftiraki Pazarama, Okula D\u00f6n\u00fc\u015f ve \u015eehre D\u00f6n\u00fc\u015f kampanyalar\u0131n\u0131n al\u0131\u015fveri\u015f verilerini payla\u015ft\u0131.

De\u011ferlendirmeniz dile\u011fiyle,
\u0130yi \u00e7al\u0131\u015fmalar dileriz.

<\/p>BASIN B\u00dcLTEN\u0130 - Pazarama\u2019n\u0131n Okula ve \u015eehre D\u00f6n\u00fc\u015f Kampanyalar\u0131nda Al\u0131\u015fveri\u015fler Y\u00fczde 32 Artt\u0131<\/title> <center><table align=\"center\" border=\"0\" cellpadding=\"0\" cellspacing=\"0\" width=\"100%\" height=\"100%\" id=\"bodycontent\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; background-color: #f6f7f8; color: #1c2b28; font-size: 12px; margin: 0; margin-top: 0px; mso-table-lspace: 0pt; mso-table-rspace: 0pt; padding: 0; padding-top: 0px;\"><tr style=\"border: 0px none; border-collapse: collapse; border-spacing: 0px;\"><td align=\"center\" valign=\"top\" id=\"bodyinside\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; background-color: #f6f7f8; border-collapse: collapse; color: #1c2b28; font-size: 12px; margin: 0; mso-table-lspace: 0pt; mso-table-rspace: 0pt; padding: 20px;\"><table border=\"0\" cellpadding=\"0\" cellspacing=\"0\" id=\"template\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; background-color: #ffffff; margin-top: 0px; mso-table-lspace: 0pt; mso-table-rspace: 0pt; padding-top: 0px; width: 600px;\" width=\"600\"><tr style=\"border: 0px none; border-collapse: collapse; border-spacing: 0px;\"><td align=\"center\" valign=\"top\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; border-collapse: collapse; mso-table-lspace: 0pt; mso-table-rspace: 0pt;\"><table border=\"0\" cellpadding=\"0\" cellspacing=\"0\" width=\"100%\" id=\"preheader\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; background-color: #f6f7f8; margin-top: 0px; mso-table-lspace: 0pt; mso-table-rspace: 0pt; padding-top: 0px;\"><tr style=\"border: 0px none; border-collapse: collapse; border-spacing: 0px;\"><td valign=\"top\" class=\"preheadercontent\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; border-collapse: collapse; color: #808080; font-family: Helvetica,Arial,sans-serif; font-size: 11px; line-height: 125%; mso-table-lspace: 0pt; mso-table-rspace: 0pt; padding-bottom: 10px; padding-left: 20px; padding-right: 20px; padding-top: 10px; text-align: center;\"><\/td><\/tr><\/table><\/td><\/tr><tr style=\"border: 0px none; border-collapse: collapse; border-spacing: 0px;\"><td align=\"center\" valign=\"top\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; border-collapse: collapse; mso-table-lspace: 0pt; mso-table-rspace: 0pt; padding-top:20px\"><table border=\"0\" cellpadding=\"0\" cellspacing=\"0\" width=\"100%\" class=\"mailbody\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; font-family: Helvetica,Arial,sans-serif; font-size: 14px; line-height: 1.5; margin-top: 0px; mso-table-lspace: 0pt; mso-table-rspace: 0pt; padding-bottom: 20px; padding-left: 20px; padding-right: 20px; padding-top: 20px;\"><tr style=\"border: 0px none; border-collapse: collapse; border-spacing: 0px;\"><td valign=\"top\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; border-collapse: collapse; mso-table-lspace: 0pt; mso-table-rspace: 0pt;\"><p style='margin:0cm;line-height:115%;font-size:15px;font-family:\"Arial\",sans-serif;text-align:center;'><strong fr-original-style=\"\" style=\"font-weight: 700;\"><span style='font-size:19px;line-height:115%;font-family:\"Calibri\",sans-serif;'>Pazarama\u2019n\u0131n Okula ve \u015eehre D\u00f6n\u00fc\u015f Kampanyalar\u0131nda Al\u0131\u015fveri\u015fler<\/span><\/strong><\/p><p style='margin:0cm;line-height:115%;font-size:15px;font-family:\"Arial\",sans-serif;text-align:center;'><strong fr-original-style=\"\" style=\"font-weight: 700;\"><span style='font-size:19px;line-height:115%;font-family:\"Calibri\",sans-serif;'>Y\u00fczde 32 Artt\u0131<\/span><\/strong><\/p><p style='margin:0cm;line-height:115%;font-size:15px;font-family:\"Arial\",sans-serif;text-align:center;'><strong fr-original-style=\"\" style=\"font-weight: 700;\"><span style='font-family:\"Calibri\",sans-serif;'>\u00a0<\/span><\/strong><\/p><p style='margin:0cm;line-height:115%;font-size:15px;font-family:\"Arial\",sans-serif;text-align:center;'><strong fr-original-style=\"\" style=\"font-weight: 700;\"><em><span style='font-size:16px;line-height:115%;font-family:\"Calibri\",sans-serif;'>T\u00fcrkiye\u2019nin \u00f6nde gelen e-ticaret platformlar\u0131ndan Pazarama, Okula D\u00f6n\u00fc\u015f <span style=\"background:white;\">ve \u015eehre D\u00f6n\u00fc\u015f kampanyalar\u0131n\u0131n al\u0131\u015fveri\u015f verilerini a\u00e7\u0131klad\u0131. Kampanya d\u00f6neminde al\u0131\u015fveri\u015fler y\u00fczde 32 \u00a0artarken, k\u0131rtasiye ve kitaplar\u0131n yan\u0131 s\u0131ra dijital \u00fcr\u00fcnler de dikkat \u00e7ekti. K\u0131rtasiye, ofis \u00fcr\u00fcnlerine y\u00f6nelik al\u0131\u015fveri\u015flerde sipari\u015fler ge\u00e7en y\u0131l\u0131n ayn\u0131 d\u00f6nemine g\u00f6re y\u00fczde 227 art\u0131\u015f\u00a0<\/span>kaydedildi.<\/span><\/em><\/strong><\/p><p style='margin:0cm;line-height:115%;font-size:15px;font-family:\"Arial\",sans-serif;text-align:justify;'><strong fr-original-style=\"\" style=\"font-weight: 700;\"><em><span style='font-family:\"Calibri\",sans-serif;'>\u00a0<\/span><\/em><\/strong><\/p><p style='margin:0cm;line-height:115%;font-size:15px;font-family:\"Arial\",sans-serif;text-align:justify;'><strong fr-original-style=\"\" style=\"font-weight: 700;\"><span style='font-family:\"Calibri\",sans-serif;'>T\u00fcrkiye\u2019nin e-ticaret ekosisteminde kullan\u0131c\u0131lar\u0131na farkl\u0131 ihtiya\u00e7lar\u0131 i\u00e7in u\u00e7tan uca \u00e7\u00f6z\u00fcmler sunan T\u00fcrkiye \u0130\u015f Bankas\u0131\u2019n\u0131n y\u00fczde 100 i\u015ftiraki Pazarama<\/span><\/strong><span style='font-family:\"Calibri\",sans-serif;'>, Okula D\u00f6n\u00fc\u015f ve \u015eehre D\u00f6n\u00fc\u015f kampanyalar\u0131n\u0131n al\u0131\u015fveri\u015f verilerini payla\u015ft\u0131. Yeni e\u011fitim d\u00f6neminin ba\u015flamas\u0131 ve tatil sezonunun sona ermesiyle birlikte t\u00fcketicilerin al\u0131\u015fveri\u015f tercihleri de de\u011fi\u015fti. K\u0131rtasiye ve \u00e7ocuk giyim \u00fcr\u00fcnlerine y\u00f6nelik talep artarken, kitap ve dijital \u00fcr\u00fcnler de d\u00f6nemin dikkat \u00e7eken kategorileri aras\u0131nda yer ald\u0131.<\/span><\/p><p style='margin:0cm;line-height:115%;font-size:15px;font-family:\"Arial\",sans-serif;text-align:justify;'><span style='font-family:\"Calibri\",sans-serif;'>\u00a0<\/span><\/p><p style='margin:0cm;line-height:115%;font-size:15px;font-family:\"Arial\",sans-serif;text-align:justify;'><strong fr-original-style=\"\" style=\"font-weight: 700;\"><span style='font-family:\"Calibri\",sans-serif;'>Okula d\u00f6n\u00fc\u015fle birlikte k\u0131rtasiye al\u0131\u015fveri\u015fleri y\u00fczde 227 artt\u0131<\/span><\/strong><\/p><p style='margin:0cm;line-height:115%;font-size:15px;font-family:\"Arial\",sans-serif;text-align:justify;'><span style='font-family:\"Calibri\",sans-serif;'>Okula d\u00f6n\u00fc\u015f d\u00f6neminin beklenen hareketlili\u011fi k\u0131rtasiye kategorisinde ya\u015fand\u0131. Pazarama'da K\u0131rtasiye ve Ofis kategorisindeki al\u0131\u015fveri\u015fler \u00f6nceki d\u00f6neme g\u00f6re <strong fr-original-style=\"\" style=\"font-weight: 700;\">y\u00fczde 227<\/strong>, ge\u00e7en y\u0131l\u0131n ayn\u0131 d\u00f6nemine k\u0131yasla <strong fr-original-style=\"\" style=\"font-weight: 700;\">y\u00fczde 29<\/strong> artt\u0131. Fotokopi ka\u011f\u0131d\u0131, kuru boya kalemleri, akrilik boya ve f\u0131r\u00e7alar en \u00e7ok tercih edilen \u00fcr\u00fcnler aras\u0131nda yer ald\u0131.<\/span><\/p><p style='margin:0cm;line-height:115%;font-size:15px;font-family:\"Arial\",sans-serif;text-align:justify;'><span style='font-family:\"Calibri\",sans-serif;'>\u00a0<\/span><\/p><p style='margin:0cm;line-height:115%;font-size:15px;font-family:\"Arial\",sans-serif;text-align:justify;'><strong fr-original-style=\"\" style=\"font-weight: 700;\"><span style='font-family:\"Calibri\",sans-serif;'>Kitap sepetinde felsefe ve strateji kitaplar\u0131 \u00f6ne \u00e7\u0131kt\u0131<\/span><\/strong><\/p><p style='margin:0cm;line-height:115%;font-size:15px;font-family:\"Arial\",sans-serif;text-align:justify;'><span style='font-family:\"Calibri\",sans-serif;'>Yeni e\u011fitim d\u00f6nemiyle birlikte kitap al\u0131\u015fveri\u015fleri de h\u0131z kazand\u0131. Pazarama'da kitap sat\u0131\u015flar\u0131 \u00f6nceki d\u00f6neme g\u00f6re <strong fr-original-style=\"\" style=\"font-weight: 700;\">y\u00fczde 191\u00a0<\/strong>artt\u0131. E\u011fitim kitaplar\u0131 d\u0131\u015f\u0131nda, Sabahattin Ali'nin \u201c<strong fr-original-style=\"\" style=\"font-weight: 700;\">Ses<\/strong>\u201d adl\u0131 kitab\u0131 en \u00e7ok tercih edilen eserler aras\u0131nda yer al\u0131rken, Homeros\u2019un \u2018<strong fr-original-style=\"\" style=\"font-weight: 700;\">\u2019Odysseia<\/strong>\u2019\u2019, Marcus Aurelius'un <strong fr-original-style=\"\" style=\"font-weight: 700;\">\u201cKendime D\u00fc\u015f\u00fcnceler<\/strong>\u201d, Sun Tzu'nun \u201c<strong fr-original-style=\"\" style=\"font-weight: 700;\">Sava\u015f Sanat\u0131<\/strong>\u201d ve Machiavelli'nin \u201c<strong fr-original-style=\"\" style=\"font-weight: 700;\">H\u00fck\u00fcmdar<\/strong>\u201d adl\u0131 eserleri de \u00f6ne \u00e7\u0131kt\u0131. \u00c7ocuk kitaplar\u0131nda ise Andreas K\u00f6nig'in \u201c<strong fr-original-style=\"\" style=\"font-weight: 700;\">Tar\u00e7\u0131n<\/strong>\u201d ve \u201c<strong fr-original-style=\"\" style=\"font-weight: 700;\">B\u00fcy\u00fck Pijama Partisi<\/strong>\u201d ilgi g\u00f6rd\u00fc.<\/span><\/p><p style='margin:0cm;line-height:115%;font-size:15px;font-family:\"Arial\",sans-serif;text-align:justify;'><span style='font-family:\"Calibri\",sans-serif;'>\u00a0<\/span><\/p><p style='margin:0cm;line-height:115%;font-size:15px;font-family:\"Arial\",sans-serif;text-align:justify;'><span style='font-family:\"Calibri\",sans-serif;'>Okul haz\u0131rl\u0131klar\u0131nda \u00e7ocuk giyim ve ayakkab\u0131 \u00fcr\u00fcnleri de \u00f6ne \u00e7\u0131kt\u0131. Bu kategorilerdeki al\u0131\u015fveri\u015fler <strong fr-original-style=\"\" style=\"font-weight: 700;\">y\u00fczde 188<\/strong> artarken, \u00e7anta al\u0131\u015fveri\u015flerinde yakla\u015f\u0131k<strong fr-original-style=\"\" style=\"font-weight: 700;\">\u00a0y\u00fczde 51<\/strong> art\u0131\u015f kaydedildi.<\/span><\/p><p style='margin:0cm;line-height:115%;font-size:15px;font-family:\"Arial\",sans-serif;text-align:justify;'><span style='font-family:\"Calibri\",sans-serif;'>\u00a0<\/span><\/p><p style='margin:0cm;line-height:115%;font-size:15px;font-family:\"Arial\",sans-serif;text-align:justify;'><strong fr-original-style=\"\" style=\"font-weight: 700;\"><span style='font-family:\"Calibri\",sans-serif;'>Mevsimler de\u011fi\u015fti, al\u0131\u015fveri\u015f tercihleri yenilendi<\/span><\/strong><\/p><p style='margin:0cm;line-height:115%;font-size:15px;font-family:\"Arial\",sans-serif;text-align:justify;'><span style='font-family:\"Calibri\",sans-serif;'>Yaz mevsiminin sona ermesi ve \u015fehre d\u00f6n\u00fc\u015f\u00fcn h\u0131z kazanmas\u0131yla birlikte t\u00fcketicilerin al\u0131\u015fveri\u015f tercihleri de de\u011fi\u015fti. Sonbahar ve k\u0131\u015f haz\u0131rl\u0131klar\u0131 al\u0131\u015fveri\u015f sepetlerine yans\u0131rken, a\u00e7\u0131k hava giyim \u00fcr\u00fcnlerine y\u00f6nelik al\u0131\u015fveri\u015fler <strong fr-original-style=\"\" style=\"font-weight: 700;\">y\u00fczde 86<\/strong>, bot al\u0131\u015fveri\u015fleri ise <strong fr-original-style=\"\" style=\"font-weight: 700;\">y\u00fczde 136<\/strong> artt\u0131. \u00d6zellikle mevsimlik giyim ve ayakkab\u0131 kategorilerindeki hareketlilik dikkat \u00e7ekti.<strong fr-original-style=\"\" style=\"font-weight: 700;\">\u00a0<\/strong><\/span><\/p><p style='margin:0cm;line-height:115%;font-size:15px;font-family:\"Arial\",sans-serif;text-align:justify;'><strong fr-original-style=\"\" style=\"font-weight: 700;\"><span style='font-family:\"Calibri\",sans-serif;'>\u00a0<\/span><\/strong><\/p><p style='margin:0cm;line-height:115%;font-size:15px;font-family:\"Arial\",sans-serif;text-align:justify;'><strong fr-original-style=\"\" style=\"font-weight: 700;\"><span style='font-family:\"Calibri\",sans-serif;'>Dijital \u00fcr\u00fcn al\u0131\u015fveri\u015flerinde y\u00fczde 619 art\u0131\u015f<\/span><\/strong><\/p><p style='margin:0cm;line-height:115%;font-size:15px;font-family:\"Arial\",sans-serif;text-align:justify;'><span style='font-family:\"Calibri\",sans-serif;'>Kampanya d\u00f6neminin dikkat \u00e7eken sonu\u00e7lar\u0131ndan biri dijital \u00fcr\u00fcnlerde ya\u015fand\u0131. Pazarama'da <strong fr-original-style=\"\" style=\"font-weight: 700;\">hediye kartlar\u0131, dijital c\u00fczdan kodlar\u0131\u00a0<\/strong>ve <strong fr-original-style=\"\" style=\"font-weight: 700;\">oyunlarda<\/strong> kullan\u0131labilen dijital kodlara y\u00f6nelik al\u0131\u015fveri\u015fler, ge\u00e7en y\u0131l\u0131n ayn\u0131 d\u00f6nemine g\u00f6re <strong fr-original-style=\"\" style=\"font-weight: 700;\">y\u00fczde 619<\/strong> artt\u0131. Bu y\u00fckseli\u015f, t\u00fcketicilerin dijital \u00fcr\u00fcnlere y\u00f6nelik artan ilgisini ortaya koydu.<\/span><br><br><\/p><p style='margin:0cm;line-height:115%;font-size:15px;font-family:\"Arial\",sans-serif;text-align:justify;'><strong fr-original-style=\"\" style=\"font-weight: 700;\"><span style='font-family:\"Calibri\",sans-serif;'>\u201cAl\u0131\u015fveri\u015fin her an\u0131nda kullan\u0131c\u0131lar\u0131m\u0131z\u0131n yan\u0131nda olmay\u0131 hedefliyoruz\u201d<\/span><\/strong><\/p><p style='margin:0cm;line-height:115%;font-size:15px;font-family:\"Arial\",sans-serif;text-align:justify;'><strong fr-original-style=\"\" style=\"font-weight: 700;\"><span style='font-family:\"Calibri\",sans-serif;'>Pazarama Sat\u0131\u015f ve Kategori Y\u00f6netimi Genel M\u00fcd\u00fcr Yard\u0131mc\u0131s\u0131 \u00dcnal \u00c7apkan<\/span><\/strong><span style='font-family:\"Calibri\",sans-serif;'>, okula d\u00f6n\u00fc\u015f ve \u015fehre d\u00f6n\u00fc\u015f kampanya d\u00f6nemine ili\u015fkin de\u011ferlendirmesinde \u015funlar\u0131 s\u00f6yledi; \u201c<em>Okula ve \u015fehre d\u00f6n\u00fc\u015f d\u00f6nemi, t\u00fcketicilerin farkl\u0131 ihtiya\u00e7lar\u0131n\u0131n ayn\u0131 anda \u00f6ne \u00e7\u0131kt\u0131\u011f\u0131 \u00f6nemli bir al\u0131\u015fveri\u015f d\u00f6nemi. Bu y\u0131lki kampanya verilerimiz, k\u0131rtasiye ve giyim gibi geleneksel ihtiya\u00e7lar\u0131n yan\u0131 s\u0131ra dijital \u00fcr\u00fcnlere y\u00f6nelik ilginin de artt\u0131\u011f\u0131n\u0131 g\u00f6steriyor. \u00d6zellikle farkl\u0131 kategorilerde ya\u015fanan hareketlilik, kullan\u0131c\u0131lar\u0131m\u0131z\u0131n al\u0131\u015fveri\u015f tercihlerinin giderek \u00e7e\u015fitlendi\u011fini ortaya koyuyor. Pazarama olarak bu de\u011fi\u015fimi yak\u0131ndan takip ediyor, geni\u015f \u00fcr\u00fcn yelpazemiz ve avantajl\u0131 kampanyalar\u0131m\u0131zla kullan\u0131c\u0131lar\u0131m\u0131z\u0131n ihtiya\u00e7lar\u0131na tek platform \u00fczerinden yan\u0131t veriyoruz. Amac\u0131m\u0131z, yaln\u0131zca belirli d\u00f6nemlerde de\u011fil, y\u0131l boyunca hayat\u0131n her an\u0131nda kullan\u0131c\u0131lar\u0131m\u0131z\u0131n yan\u0131nda olmak. \u00d6n\u00fcm\u00fczdeki d\u00f6nemde de al\u0131\u015fveri\u015f deneyimini daha kolay, eri\u015filebilir ve avantajl\u0131 hale getirecek \u00e7\u00f6z\u00fcmler sunmaya devam edece\u011fiz.<\/em>\u201d<\/span><\/p><\/td><\/tr><\/table><\/td><\/tr><tr style=\"border: 0px none; border-collapse: collapse; border-spacing: 0px;\"><td align=\"center\" valign=\"top\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; border-collapse: collapse; mso-table-lspace: 0pt; mso-table-rspace: 0pt;\"><table border=\"0\" cellpadding=\"0\" cellspacing=\"4\" width=\"100%\" id=\"photos\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; margin-top: 0px; mso-table-lspace: 0pt; mso-table-rspace: 0pt; padding-top: 0px;\"><tr style=\"border: 0px none; border-collapse: collapse; border-spacing: 0px;\"><td align=\"center\" valign=\"top\" class=\"photo\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; border-collapse: collapse; mso-table-lspace: 0pt; mso-table-rspace: 0pt; padding-top: 20px; width: 200px; max-width: 200px; overflow: hidden;\" width=\"200\"><a href=\"https:\/\/get.faselis.com\/downloadfile.php?uid=11829176&uidchk=2a6f9&ct=tr&pt=1275221&pts=1010479&e=bulten@mercek.net&o=28894&ot=4&chk=30fb6\" target=\"_blank\"><img border=\"0\" src=\"https:\/\/img.faselis.com\/faselis_tr\/brands\/27376\/s1791789954_nal___apkan.JPG.jpg\" style=\"-ms-interpolation-mode: bicubic; border: 0; height: auto; line-height: 100%; max-width: 160px; outline: none; text-decoration: none;\" class=\"photoimage\"><\/a><p class=\"alttext\" style=\"width:194px;max-width: 194px;padding:0 20px;padding-bottom: 0; padding-left: 20px; padding-right: 20px; padding-top: 0; font-family: Helvetica,Arial,sans-serif; font-size: 11px;overflow:hidden;\" align=\"left\" valign=\"top\"><\/p><\/td><td align=\"center\" valign=\"top\" class=\"photo\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; border-collapse: collapse; mso-table-lspace: 0pt; mso-table-rspace: 0pt; padding-top: 20px; width: 200px; max-width: 200px; overflow: hidden;\" width=\"200\"><a href=\"https:\/\/get.faselis.com\/downloadfile.php?uid=11829174&uidchk=b5f2d&ct=tr&pt=1275221&pts=1010479&e=bulten@mercek.net&o=28894&ot=4&chk=30fb6\" target=\"_blank\"><img border=\"0\" src=\"https:\/\/img.faselis.com\/faselis_tr\/brands\/27376\/s1791789952_ehre_d__n_____logolu_bas__n_b__lteni.jpg.jpg\" style=\"-ms-interpolation-mode: bicubic; border: 0; height: auto; line-height: 100%; max-width: 160px; outline: none; text-decoration: none;\" class=\"photoimage\"><\/a><p class=\"alttext\" style=\"width:194px;max-width: 194px;padding:0 20px;padding-bottom: 0; padding-left: 20px; padding-right: 20px; padding-top: 0; font-family: Helvetica,Arial,sans-serif; font-size: 11px;overflow:hidden;\" align=\"left\" valign=\"top\"><\/p><\/td><td align=\"center\" valign=\"top\" class=\"photo\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; border-collapse: collapse; mso-table-lspace: 0pt; mso-table-rspace: 0pt; padding-top: 20px; width: 200px; max-width: 200px; overflow: hidden;\" width=\"200\"><a href=\"https:\/\/get.faselis.com\/downloadfile.php?uid=11829175&uidchk=9aab3&ct=tr&pt=1275221&pts=1010479&e=bulten@mercek.net&o=28894&ot=4&chk=30fb6\" target=\"_blank\"><img border=\"0\" src=\"https:\/\/img.faselis.com\/faselis_tr\/brands\/27376\/s1791789953_ehre_d__n_____logosuz_bas__n_b__lteni.jpg.jpg\" style=\"-ms-interpolation-mode: bicubic; border: 0; height: auto; line-height: 100%; max-width: 160px; outline: none; text-decoration: none;\" class=\"photoimage\"><\/a><p class=\"alttext\" style=\"width:194px;max-width: 194px;padding:0 20px;padding-bottom: 0; padding-left: 20px; padding-right: 20px; padding-top: 0; font-family: Helvetica,Arial,sans-serif; font-size: 11px;overflow:hidden;\" align=\"left\" valign=\"top\"><\/p><\/td><\/tr><tr style=\"border: 0px none; border-collapse: collapse; border-spacing: 0px;\"><td align=\"center\" valign=\"top\" class=\"photo\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; border-collapse: collapse; mso-table-lspace: 0pt; mso-table-rspace: 0pt; padding-top: 20px; width: 200px;\" width=\"200\"><\/td><\/tr><\/table><\/td><\/tr><tr style=\"border: 0px none; border-collapse: collapse; border-spacing: 0px;\"><td align=\"center\" valign=\"top\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; border-collapse: collapse; mso-table-lspace: 0pt; mso-table-rspace: 0pt;\"><table border=\"0\" cellpadding=\"0\" cellspacing=\"0\" width=\"100%\" id=\"download\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; margin-top: 0px; mso-table-lspace: 0pt; mso-table-rspace: 0pt; padding-top: 0px;\"><tr style=\"border: 0px none; border-collapse: collapse; border-spacing: 0px;\"><td valign=\"top\" class=\"downloadright\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; border-collapse: collapse; font-family: Helvetica,Arial,sans-serif; font-size: 11px; height: 22px; line-height: 22px; mso-table-lspace: 0pt; mso-table-rspace: 0pt; padding-right: 20px; text-align: right;\">T\u00fcm g\u00f6rselleri indirmek i\u00e7in <a href=\"https:\/\/get.faselis.com\/download.php?type=2&ct=tr&pt=1275221&pts=1010479&e=bulten@mercek.net&o=28894&ot=4&chk=30fb6\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; color: #0c1820; text-decoration: underline;\"><img src=\"https:\/\/img.faselis.com\/mailing\/download.png\" alt=\" style=\" bicubic border: height: auto line-height: outline: none text-decoration:><\/a><\/td><\/tr><\/table><\/td><\/tr><tr style=\"border: 0px none; border-collapse: collapse; border-spacing: 0px;\"><td align=\"center\" valign=\"top\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; border-collapse: collapse; mso-table-lspace: 0pt; mso-table-rspace: 0pt;\"><table border=\"0\" cellpadding=\"0\" cellspacing=\"0\" width=\"100%\" id=\"photodesc\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; color: #1c2b28; font-family: Helvetica,Arial,sans-serif; font-size: 12px; line-height: 150%; margin-top: 0px; mso-table-lspace: 0pt; mso-table-rspace: 0pt; padding-bottom: 20px; padding-left: 20px; padding-right: 20px; padding-top: 0px;\"><tr style=\"border: 0px none; border-collapse: collapse; border-spacing: 0px;\"><td valign=\"top\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; border-collapse: collapse; mso-table-lspace: 0pt; mso-table-rspace: 0pt;\"><\/td><\/tr><\/table><\/td><\/tr><tr style=\"border: 0px none; border-collapse: collapse; border-spacing: 0px;\"><td align=\"center\" valign=\"top\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; border-collapse: collapse; mso-table-lspace: 0pt; mso-table-rspace: 0pt;\"><table border=\"0\" cellpadding=\"0\" cellspacing=\"0\" width=\"100%\" id=\"videos\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; margin-top: 0px; mso-table-lspace: 0pt; mso-table-rspace: 0pt; padding-bottom: 20px; padding-left: 20px; padding-right: 20px; padding-top: 0px;\"><tr style=\"border: 0px none; border-collapse: collapse; border-spacing: 0px;\"><td align=\"left\" valign=\"top\" colspan=\"3\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; border-collapse: collapse; mso-table-lspace: 0pt; mso-table-rspace: 0pt;\"><h2 class=\"headers\" style=\"border-bottom: 2px solid #CCCCCC; color: black; font-family: Helvetica,Arial,sans-serif; font-size: 18px; font-weight: bold; height: 32px; line-height: 32px; padding-bottom: 0; padding-left: 0; padding-right: 0; padding-top: 20px;\">Ek Dosyalar<\/h2><\/td><\/tr><tr style=\"border: 0px none; border-collapse: collapse; border-spacing: 0px;\"><td valign=\"top\" class=\"attachmentimage\" height=\"22\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; border-collapse: collapse; height: 22px; line-height: 22px; mso-table-lspace: 0pt; mso-table-rspace: 0pt; width: 22px;\" width=\"22\"><img border=\"0\" src=\"https:\/\/img.faselis.com\/mailing\/attachment.png\" alt=\"msword Icon\" style=\"-ms-interpolation-mode: bicubic; border: 0; height: auto; line-height: 100%; outline: none; text-decoration: none;\"><\/td><td valign=\"top\" class=\"attachmenttext\" height=\"22\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; border-collapse: collapse; font-family: Helvetica,Arial,sans-serif; font-size: 12px; height: 22px; line-height: 22px; mso-table-lspace: 0pt; mso-table-rspace: 0pt; padding-left: 10px; padding-right: 10px; text-align: left;\">BTS&BTC_BB-Final.docx<\/td><td valign=\"top\" class=\"videodownload\" height=\"22\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; border-collapse: collapse; font-family: Helvetica,Arial,sans-serif; font-size: 12px; font-weight: bold; height: 22px; line-height: 22px; mso-table-lspace: 0pt; mso-table-rspace: 0pt; text-align: right; width: 100px;\" width=\"100\"><a href=\"https:\/\/get.faselis.com\/downloadfile.php?uid=11829182&uidchk=86f23&ct=tr&pt=1275221&pts=1010479&e=bulten@mercek.net&o=28894&ot=4&chk=30fb6\" style=\"-ms-text-size-adjust: none; 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