{"id":2300,"date":"2026-10-07T12:24:10","date_gmt":"2026-10-07T09:24:10","guid":{"rendered":"https:\/\/fintech.mercek.net\/news\/?p=2300"},"modified":"2026-10-07T12:46:09","modified_gmt":"2026-10-07T09:46:09","slug":"tom-katilim-bankasinin-yeni-genel-muduru-yigit-caglayan-oldu","status":"publish","type":"post","link":"https:\/\/fintech.mercek.net\/news\/2026\/10\/07\/tom-katilim-bankasinin-yeni-genel-muduru-yigit-caglayan-oldu\/","title":{"rendered":"TOM Kat\u0131l\u0131m Bankas\u0131’n\u0131n Yeni Genel M\u00fcd\u00fcr\u00fc Yi\u011fit \u00c7a\u011flayan Oldu"},"content":{"rendered":"

Bankac\u0131l\u0131k, \u00f6deme sistemleri ve finansal teknolojiler alanlar\u0131nda 25 y\u0131l\u0131 a\u015fk\u0131n deneyime sahip Yi\u011fit \u00c7a\u011flayan, TOM Kat\u0131l\u0131m Bankas\u0131 Genel M\u00fcd\u00fcrl\u00fc\u011f\u00fc g\u00f6revine atand\u0131.<\/strong><\/h2>\n

Dijital bankac\u0131l\u0131k alan\u0131ndaki b\u00fcy\u00fcmesini s\u00fcrd\u00fcren TOM Kat\u0131l\u0131m Bankas\u0131<\/strong>‘nda Genel M\u00fcd\u00fcrl\u00fck g\u00f6revine Yi\u011fit \u00c7a\u011flayan<\/strong> atand\u0131. Bankac\u0131l\u0131k ve \u00f6deme sistemlerinden dijital \u00fcr\u00fcnler ve finansal teknolojilere uzanan 25 y\u0131l\u0131 a\u015fk\u0131n deneyime sahip \u00c7a\u011flayan, TOM Kat\u0131l\u0131m Bankas\u0131’n\u0131n b\u00fcy\u00fcme stratejisinin hayata ge\u00e7irilmesi, \u00fcr\u00fcn ve hizmetlerinin geli\u015ftirilmesi ve dijital bankac\u0131l\u0131k alan\u0131ndaki hedeflerinin ileri ta\u015f\u0131nmas\u0131na liderlik edecek.<\/p>\n

G\u00fc\u00e7l\u00fc m\u00fc\u015fteri eri\u015fimi ve farkl\u0131 ihtiya\u00e7lara y\u00f6nelik \u00fcr\u00fcn \u00e7e\u015fitlili\u011fiyle geni\u015f bir kullan\u0131c\u0131 kitlesine ula\u015fan TOM Kat\u0131l\u0131m Bankas\u0131, yeni d\u00f6nemde de m\u00fc\u015fteri deneyimini oda\u011f\u0131na alan, eri\u015filebilir ve yenilik\u00e7i finansal \u00e7\u00f6z\u00fcmler geli\u015ftirmeye devam edecek.<\/p>\n

Yi\u011fit \u00c7a\u011flayan Kimdir?<\/strong><\/h3>\n

Marmara \u00dcniversitesi \u0130\u015fletme B\u00f6l\u00fcm\u00fc’nden mezun olan Yi\u011fit \u00c7a\u011flayan, Yeditepe \u00dcniversitesi’nde MBA program\u0131n\u0131 tamamlad\u0131. Kariyerine 2000 y\u0131l\u0131nda HSBC<\/strong>‘de ba\u015flayan \u00c7a\u011flayan, bireysel bankac\u0131l\u0131k, operasyon ve kartl\u0131 \u00f6deme sistemleri alanlar\u0131nda farkl\u0131 sorumluluklar \u00fcstlendi. HSBC’de 11 y\u0131l\u0131 a\u015fk\u0131n s\u00fcre g\u00f6rev yapt\u0131ktan sonra 2011 y\u0131l\u0131nda Mastercard<\/strong>‘a kat\u0131ld\u0131. Mastercard’daki 10 y\u0131ll\u0131k kariyeri boyunca sat\u0131\u015f, \u00fcr\u00fcn ve i\u015f geli\u015ftirme alanlar\u0131nda \u00fcst d\u00fczey y\u00f6neticilik g\u00f6revleri \u00fcstlenen \u00c7a\u011flayan, 2018 y\u0131l\u0131nda Mastercard T\u00fcrkiye ve Azerbaycan Genel M\u00fcd\u00fcr\u00fc olarak atand\u0131. Mastercard’\u0131n ard\u0131ndan GetirFinans<\/strong>‘a ge\u00e7en \u00c7a\u011flayan, yakla\u015f\u0131k be\u015f y\u0131l boyunca kurucusu oldu\u011fu GetirFinans’\u0131n CEO’luk g\u00f6revini y\u00fcr\u00fctt\u00fc.<\/p>\n","protected":false},"excerpt":{"rendered":"

Bankac\u0131l\u0131k, \u00f6deme sistemleri ve finansal teknolojiler alanlar\u0131nda 25 y\u0131l\u0131 a\u015fk\u0131n deneyime sahip Yi\u011fit \u00c7a\u011flayan, TOM Kat\u0131l\u0131m Bankas\u0131 Genel M\u00fcd\u00fcrl\u00fc\u011f\u00fc g\u00f6revine atand\u0131.<\/p>\n","protected":false},"author":2,"featured_media":2299,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_ecomap_primary_org_id":1596,"_ecomap_primary_org_name":"TOM Bank","_ecomap_mentioned_org_ids":"[1594,2278,197]","_ecomap_related_org_ids":",1594,2278,197,","_ecomap_match_confidence":0.9,"_ecomap_email_message_id":"1a115a44a2ab3f8f","_ecomap_email_from":"pressrelease@faselis.com","_ecomap_editor_notes":"T\u00fcrk\u00e7e b\u00fclten editoryal format\u0131 (h2\/h3, spot) uyguland\u0131; Firma profili eki metinden \u00e7\u0131kar\u0131ld\u0131; Do\u011frulanamayan pazarlama iddialar\u0131 yumu\u015fat\u0131ld\u0131; B\u00fclten altl\u0131\u011f\u0131 ve tekrarlayan footer temizlendi; Edit\u00f6r \u00f6zeti olu\u015fturuldu; Hafif d\u00fczeltme yap\u0131ld\u0131; Ba\u015fl\u0131k g\u00f6zden ge\u00e7irildi; Yap\u0131 \u00e7\u0131kar\u0131m\u0131 uyguland\u0131.","_ecomap_original_body":"

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TOM Kat\u0131l\u0131m Bankas\u0131\u2019n\u0131n yeni Genel M\u00fcd\u00fcr\u00fc Yi\u011fit \u00c7a\u011flayan oldu<\/span><\/strong><\/p>

\u00a0<\/span><\/strong><\/p>

T\u00fcrkiye\u2019nin en b\u00fcy\u00fck dijital kat\u0131l\u0131m bankas\u0131* TOM Kat\u0131l\u0131m Bankas\u0131\u2019n\u0131n Genel M\u00fcd\u00fcrl\u00fck g\u00f6revine, bankac\u0131l\u0131k, \u00f6deme sistemleri ve finansal teknolojiler alanlar\u0131nda 25 y\u0131l\u0131 a\u015fk\u0131n deneyime sahip Yi\u011fit \u00c7a\u011flayan atand\u0131. \u00c7a\u011flayan, yeni g\u00f6revinde TOM Kat\u0131l\u0131m Bankas\u0131\u2019n\u0131n b\u00fcy\u00fcme stratejisine ve dijital bankac\u0131l\u0131k alan\u0131ndaki yeni d\u00f6nem hedeflerine liderlik edecek.<\/span><\/strong><\/p>

\u00a0<\/span><\/strong><\/p>

Dijital bankac\u0131l\u0131k alan\u0131ndaki b\u00fcy\u00fcmesini s\u00fcrd\u00fcren TOM Kat\u0131l\u0131m Bankas\u0131\u2019nda Genel M\u00fcd\u00fcrl\u00fck g\u00f6revine Yi\u011fit \u00c7a\u011flayan<\/strong> atand\u0131. Bankac\u0131l\u0131k ve \u00f6deme sistemlerinden dijital \u00fcr\u00fcnler ve finansal teknolojilere uzanan 25 y\u0131l\u0131 a\u015fk\u0131n deneyime sahip \u00c7a\u011flayan, TOM Kat\u0131l\u0131m Bankas\u0131\u2019n\u0131n b\u00fcy\u00fcme stratejisinin hayata ge\u00e7irilmesi, \u00fcr\u00fcn ve hizmetlerinin geli\u015ftirilmesi ve dijital bankac\u0131l\u0131k alan\u0131ndaki hedeflerinin ileri ta\u015f\u0131nmas\u0131na liderlik edecek. G\u00fc\u00e7l\u00fc m\u00fc\u015fteri eri\u015fimi ve farkl\u0131 ihtiya\u00e7lara y\u00f6nelik \u00fcr\u00fcn \u00e7e\u015fitlili\u011fiyle geni\u015f bir kullan\u0131c\u0131 kitlesine ula\u015fan TOM Kat\u0131l\u0131m Bankas\u0131, yeni d\u00f6nemde de m\u00fc\u015fteri deneyimini oda\u011f\u0131na alan, eri\u015filebilir ve yenilik\u00e7i finansal \u00e7\u00f6z\u00fcmler geli\u015ftirmeye devam edecek.<\/p>

Yi\u011fit \u00c7a\u011flayan Kimdir?<\/strong><\/p>

Marmara \u00dcniversitesi \u0130\u015fletme B\u00f6l\u00fcm\u00fc\u2019nden mezun olan Yi\u011fit \u00c7a\u011flayan, Yeditepe \u00dcniversitesi\u2019nde MBA program\u0131n\u0131 tamamlad\u0131. Kariyerine 2000 y\u0131l\u0131nda HSBC\u2019de ba\u015flayan \u00c7a\u011flayan, bireysel bankac\u0131l\u0131k, operasyon ve kartl\u0131 \u00f6deme sistemleri alanlar\u0131nda farkl\u0131 sorumluluklar \u00fcstlendi. HSBC\u2019de 11 y\u0131l\u0131 a\u015fk\u0131n s\u00fcre g\u00f6rev yapt\u0131ktan sonra 2011 y\u0131l\u0131nda Mastercard\u2019a kat\u0131ld\u0131. Mastercard\u2019daki 10 y\u0131ll\u0131k kariyeri boyunca sat\u0131\u015f, \u00fcr\u00fcn ve i\u015f geli\u015ftirme alanlar\u0131nda \u00fcst d\u00fczey y\u00f6neticilik g\u00f6revleri \u00fcstlenen \u00c7a\u011flayan, 2018 y\u0131l\u0131nda Mastercard T\u00fcrkiye ve Azerbaycan Genel M\u00fcd\u00fcr\u00fc olarak atand\u0131. Mastercard\u2019\u0131n ard\u0131ndan GetirFinans\u2019a ge\u00e7en \u00c7a\u011flayan, yakla\u015f\u0131k be\u015f y\u0131l boyunca kurucusu oldu\u011fu GetirFinans\u2019\u0131n CEO\u2019luk g\u00f6revini y\u00fcr\u00fctt\u00fc.\u00a0<\/p>

\u00a0<\/span><\/strong><\/p>

TOM KATILIM BANKASI hakk\u0131nda:<\/span><\/strong><\/p>

\u0130smini paran\u0131n teknolojisinden alan T.O.M. (Technology of Money) \u015eirketler Grubu\u2019na ba\u011fl\u0131 olarak hizmet veren TOM Kat\u0131l\u0131m Bankas\u0131, Ayd\u0131n Grup hissedarlar\u0131 ve \u00fcst y\u00f6netimi taraf\u0131ndan Dijital Banka olarak kurulan yeni nesil bankac\u0131l\u0131k hizmeti sa\u011flayan teknolojik bir dijital kat\u0131l\u0131m bankas\u0131d\u0131r. T\u00fcrkiye\u2019nin en b\u00fcy\u00fck dijital bankas\u0131 olma yolunda \u00f6nemli ad\u0131mlar atan TOM Kat\u0131l\u0131m Bankas\u0131, en iyi m\u00fc\u015fteri deneyimini g\u00fc\u00e7l\u00fc bir ekip ile sa\u011flamay\u0131 hedeflemekte; h\u0131zl\u0131, dinamik ve proaktif yakla\u015f\u0131m\u0131 ile \u00fclkemizde toplumun her \u00fcyesine hizmet etmeyi ama\u00e7lamaktad\u0131r. \u00a0 TOM Kat\u0131l\u0131m Bankas\u0131\u2019n\u0131n m\u00fc\u015fterilerine vaadi, finansal ihtiya\u00e7lar\u0131n\u0131 mevcut sistemlerle yeterince kar\u015f\u0131layamayan ki\u015filer dahil herkese, mikro kredi ba\u015fta olmak \u00fczere yenilik\u00e7i, dijital ve finansal \u00e7\u00f6z\u00fcmler sunmak ve bu \u00e7\u00f6z\u00fcmleri de ak\u0131ll\u0131 telefondan ba\u015fka hi\u00e7bir \u015feye ihtiya\u00e7 b\u0131rakmadan cebe s\u0131\u011fd\u0131rmakt\u0131r.\u00a0<\/span><\/em><\/p>

*TOM Kat\u0131l\u0131m Bankas\u0131, kredi kart\u0131 say\u0131s\u0131na g\u00f6re BDDK lisansl\u0131 T\u00fcrkiye\u2019nin en b\u00fcy\u00fck dijital kat\u0131l\u0131m bankas\u0131d\u0131r.<\/span><\/em><\/p>

Ayr\u0131nt\u0131l\u0131 bilgi i\u00e7in:<\/span><\/strong><\/p>

Zeynep B. Ko\u00e7ak\u00a0<\/span><\/p>

Mobil : +90 537 414 86 50<\/span><\/p>

Email :\u00a0<\/span>zeynep.kocak@canvas.com.tr<\/span><\/a>\u00a0<\/span><\/p>

Web :\u00a0<\/span>www.canvas.com.tr<\/span><\/a>\u00a0<\/span><\/p>

\u00a0<\/span><\/p><\/td><\/tr><\/table><\/td><\/tr>

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T\u00fcm g\u00f6rselleri indirmek i\u00e7in \"<\/a><\/td><\/tr><\/table><\/td><\/tr>
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Ek Dosyalar<\/h2><\/td><\/tr>

\"msword<\/td>TOM Kat\u0131l\u0131m Bankas\u0131_TOM Kat\u0131l\u0131m Bankas\u0131\u2019n\u0131n yeni Genel M\u00fcd\u00fcr\u00fc Yi\u011fit \u00c7a\u011flayan oldu_Bas\u0131n B\u00fclteni.docx<\/td>\u0130ndir<\/a><\/td><\/tr><\/table><\/td><\/tr>


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