{"id":2264,"date":"2026-10-06T10:47:27","date_gmt":"2026-10-06T07:47:27","guid":{"rendered":"https:\/\/fintech.mercek.net\/news\/?p=2264"},"modified":"2026-10-06T13:07:17","modified_gmt":"2026-10-06T10:07:17","slug":"gulse-birsel-ve-ozgu-namal-ilk-kez-ayni-hikayede-bulustu-axessten-25-yila-ozel-kampanya","status":"publish","type":"post","link":"https:\/\/fintech.mercek.net\/news\/2026\/10\/06\/gulse-birsel-ve-ozgu-namal-ilk-kez-ayni-hikayede-bulustu-axessten-25-yila-ozel-kampanya\/","title":{"rendered":"G\u00fclse Birsel ve \u00d6zg\u00fc Namal \u0130lk Kez Ayn\u0131 Hik\u00e2yede Bulu\u015ftu: Axess&#8217;ten 25. Y\u0131la \u00d6zel Kampanya"},"content":{"rendered":"<h2><strong>Akbank&#8217;\u0131n kart\u0131 Axess, 25. y\u0131l\u0131na \u00f6zel dinamik bir ileti\u015fim kampanyas\u0131 hayata ge\u00e7irdi. Ge\u00e7mi\u015fle bug\u00fcn\u00fc ayn\u0131 karede bulu\u015fturan kampanyada, Axess d\u00fcnyas\u0131n\u0131n iki farkl\u0131 d\u00f6neminden iki g\u00fc\u00e7l\u00fc isim yer ald\u0131: \u00d6zg\u00fc Namal ve G\u00fclse Birsel.<\/strong><\/h2>\n<p>Kampanya kurgusu, \u00d6zg\u00fc Namal&#8217;\u0131n y\u0131llar \u00f6nce rol ald\u0131\u011f\u0131 Axess reklamlar\u0131ndan s\u00f6z etmesiyle dijitalden ba\u015fl\u0131yor. Namal, eski reklamlar\u0131 hat\u0131rlarken &#8220;Nerede o eski Axess reklamlar\u0131?&#8221; diye soruyor; s\u0131ra bug\u00fcn\u00fcn reklam y\u00fcz\u00fc G\u00fclse Birsel&#8217;e geldi\u011finde ise ismini an\u0131msayam\u0131yor.<\/p>\n<p>Namal&#8217;\u0131n bu r\u00f6portajdan bir kesiti Instagram hesab\u0131ndan payla\u015fmas\u0131yla hik\u00e2ye devam ediyor. Payla\u015f\u0131m\u0131 g\u00f6ren Birsel, kendi Instagram hesab\u0131ndan \u00d6zg\u00fc Namal&#8217;a cevap veriyor ve bilgisayar ekran\u0131ndaki reklam filmi senaryosunu g\u00f6steriyor. B\u00f6ylece i\u00e7inde mizah, yarat\u0131c\u0131l\u0131k, kutlama ve bolca chip-para s\u00fcrprizi i\u00e7eren bir hik\u00e2ye ba\u015fl\u0131yor.<\/p>\n<h3><strong>G\u00fclse yazar rol\u00fcn\u00fc oynuyor, \u00d6zg\u00fc maceralara at\u0131l\u0131yor<\/strong><\/h3>\n<p>\u00d6zg\u00fc Namal&#8217;\u0131n kendisini hat\u0131rlamamas\u0131na &#8220;tak\u0131lan&#8221; G\u00fclse Birsel, yeni Axess reklam\u0131n\u0131n oyuncusu olarak &#8220;\u0130lk Axess K\u0131z\u0131&#8221;n\u0131 se\u00e7iyor ve her senaryoda onu biraz daha beklenmedik ve zorlu bir d\u00fcnyan\u0131n i\u00e7ine g\u00f6nderiyor.<\/p>\n<p>Bir filmde Namal, motosiklet \u00fczerinde ate\u015ften bir \u00e7emberin i\u00e7inden ge\u00e7meye \u00e7al\u0131\u015f\u0131rken, bir di\u011ferinde kendisini kutuplarda buluyor.<\/p>\n<p>Seri ilerledik\u00e7e iki isim aras\u0131ndaki rekabet de hem televizyonda hem sosyal medyada b\u00fcy\u00fcyor ancak hik\u00e2ye sonunda, Axess&#8217;in 25.000 TL&#8217;ye varan chip-para f\u0131rsat\u0131 ile tatl\u0131ya ba\u011flan\u0131yor. G\u00fclse Birsel ve \u00d6zg\u00fc Namal, Axess&#8217;in 25. ya\u015f kutlama pastas\u0131n\u0131n mumlar\u0131n\u0131 birlikte \u00fcfl\u00fcyor.<\/p>\n<h3><strong>25 y\u0131ll\u0131k reklam haf\u0131zas\u0131, bug\u00fcn\u00fcn i\u00e7erik diliyle yeniden kurgulan\u0131yor<\/strong><\/h3>\n<p>Kampanya, Axess&#8217;in 25 y\u0131ll\u0131k reklam haf\u0131zas\u0131n\u0131 bug\u00fcn\u00fcn ileti\u015fim ve i\u00e7erik \u00fcretim dinamikleriyle yeniden yorumluyor. Televizyon reklamlar\u0131yla ekranlara gelen &#8220;Axess K\u0131z\u0131&#8221;n\u0131n hik\u00e2yesi, bu kez G\u00fclse Birsel ve \u00d6zg\u00fc Namal \u00fczerinden yeniden kuruluyor. \u00d6zg\u00fc Namal&#8217;\u0131n ge\u00e7mi\u015fe yapt\u0131\u011f\u0131 g\u00f6nderme, G\u00fclse Birsel&#8217;in Instagram \u00fczerinden verdi\u011fi yan\u0131tla yeni bir hik\u00e2yeye d\u00f6n\u00fc\u015f\u00fcrken, bu kar\u015f\u0131la\u015fma reklam filmleriyle devam ediyor. B\u00f6ylece ge\u00e7mi\u015ften gelen bir marka karakteri, bug\u00fcn\u00fcn i\u00e7erik dili \u00fczerinden yeniden hayat buluyor.<\/p>\n<h3><strong>Axess, 25 y\u0131lda al\u0131\u015fveri\u015f deneyimini yeniliklerle d\u00f6n\u00fc\u015ft\u00fcrd\u00fc<\/strong><\/h3>\n<p>25 y\u0131lda al\u0131\u015fveri\u015f al\u0131\u015fkanl\u0131klar\u0131 ve \u00f6deme teknolojileri \u00f6nemli \u00f6l\u00e7\u00fcde de\u011fi\u015firken, Axess de bu d\u00f6n\u00fc\u015f\u00fcme farkl\u0131 d\u00f6nemlerde hayata ge\u00e7irdi\u011fi ilkler ve yeniliklerle \u00f6nc\u00fcl\u00fck etti.<\/p>\n<p>Taksit ve chip-parayla ba\u015flayan yolculu\u011funu; &#8220;kaybolmayan&#8221;, &#8220;katlanan&#8221; ve d\u00f6nem i\u00e7indeki al\u0131\u015fveri\u015fleri mobil \u00fczerinden kolayca silmek i\u00e7in kullan\u0131labilen chip-para, fiziksel kart\u0131n teslim edilmesini beklemeden dijitalden an\u0131nda kullan\u0131labilen Axess, kartlar aras\u0131 chip-para transferi ve dijital kart y\u00f6netimi gibi yeniliklerle s\u00fcrd\u00fcrd\u00fc.<\/p>\n<h3><strong>25. y\u0131la \u00f6zel 25.000 TL&#8217;ye varan chip-para<\/strong><\/h3>\n<p>Axess, 25. y\u0131l\u0131n\u0131 m\u00fc\u015fterilerine \u00f6zel avantajlarla kutluyor. Juzdan \u00fczerinden ilgili kampanyalara kat\u0131lan Axessliler, 31 Ekim 2026&#8217;ya kadar farkl\u0131 sekt\u00f6rlerdeki se\u00e7ili al\u0131\u015fveri\u015flerinden toplam 25.000 TL&#8217;ye varan kaybolmayan chip-para kazanabiliyor. Toplam chip-para tutar\u0131, harcaman\u0131n yap\u0131ld\u0131\u011f\u0131 sekt\u00f6r ve i\u015flem tutar\u0131na g\u00f6re belirleniyor.<\/p>\n<p>Axess 25. y\u0131l reklam filmlerini izlemek i\u00e7in: <a href=\"https:\/\/youtu.be\/Crx8kgZIlE0?si=dezr16RNfEbYbXrG\">https:\/\/youtu.be\/Crx8kgZIlE0?si=dezr16RNfEbYbXrG<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Akbank&#8217;\u0131n kart\u0131 Axess, 25. y\u0131l\u0131na \u00f6zel kampanyada \u00d6zg\u00fc Namal ve G\u00fclse Birsel&#8217;i bir araya getirdi; 25.000 TL&#8217;ye varan chip-para f\u0131rsat\u0131 sunuluyor.<\/p>\n","protected":false},"author":2,"featured_media":2275,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_ecomap_primary_org_id":127,"_ecomap_primary_org_name":"Akbank","_ecomap_mentioned_org_ids":"[]","_ecomap_related_org_ids":"","_ecomap_match_confidence":0.95,"_ecomap_email_message_id":"1a11025619dedef5","_ecomap_email_from":"pressrelease@faselis.com","_ecomap_editor_notes":"E-posta HTML'i temizlendi; selamlama, imza, footer, abonelik iptali ve K\u00dcNYE (reklam veren\/ajans\/yap\u0131m ekibi listeleri) g\u00f6vdeden \u00e7\u0131kar\u0131ld\u0131. Ba\u015fl\u0131k T\u00fcrk\u00e7e b\u00fclten kurallar\u0131na g\u00f6re yeniden yaz\u0131ld\u0131, spot ilk paragraf olarak h2 ile yap\u0131land\u0131r\u0131ld\u0131 ve ara ba\u015fl\u0131klar h3 olarak eklendi. De-hype uygulanarak do\u011frulanamayan '\u00f6nc\u00fcl\u00fck etti' gibi ifadeler yumu\u015fat\u0131ld\u0131; marka ve \u00fcr\u00fcn adlar\u0131 (Axess, chip-para, Juzdan) vurguland\u0131. \u0130\u00e7erikteki olgular korundu, yaln\u0131zca hafif dil d\u00fczeltmeleri yap\u0131ld\u0131.","_ecomap_original_body":"<p>Merhaba,<br><br>Axess\u2019in 25. y\u0131l\u0131 i\u00e7in markan\u0131n farkl\u0131 d\u00f6nemlerine damga vuran \u00d6zg\u00fc Namal ve G\u00fclse Birsel, ilk kez ayn\u0131 hik\u00e2yede bulu\u015ftu. Ge\u00e7mi\u015fle bug\u00fcn\u00fc e\u011flenceli bir kurguda bir araya getiren kampanyadaki mizahi rekabet, 25. y\u0131la \u00f6zel 25.000 TL\u2019ye varan chip-para f\u0131rsat\u0131n\u0131n alt\u0131n\u0131 \u00e7izerken 25. y\u0131l kutlamalar\u0131yla tatl\u0131ya ba\u011fland\u0131.<br><br>Konuyla ilgili bas\u0131n b\u00fclteni ve g\u00f6rselleri ekte bilginize sunar\u0131z.<br><br><\/p><meta name=\"robots\" content=\"noindex, nofollow\"><meta http-equiv=\"Content-Type\" content=\"text\/html; charset=utf-8\"><title>G\u00fclse Birsel ve \u00d6zg\u00fc Namal ilk kez ayn\u0131 hik\u00e2yede bulu\u015ftu: Axess\u2019ten 25. y\u0131la \u00f6zel kampanya<\/title>  <center><table align=\"center\" border=\"0\" cellpadding=\"0\" cellspacing=\"0\" width=\"100%\" height=\"100%\" id=\"bodycontent\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; background-color: #f6f7f8; color: #1c2b28; font-size: 12px; margin: 0; margin-top: 0px; mso-table-lspace: 0pt; mso-table-rspace: 0pt; padding: 0; padding-top: 0px;\"><tr style=\"border: 0px none; border-collapse: collapse; border-spacing: 0px;\"><td align=\"center\" valign=\"top\" id=\"bodyinside\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; background-color: #f6f7f8; border-collapse: collapse; color: #1c2b28; font-size: 12px; margin: 0; mso-table-lspace: 0pt; mso-table-rspace: 0pt; padding: 20px;\"><table border=\"0\" cellpadding=\"0\" cellspacing=\"0\" id=\"template\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; background-color: #ffffff; margin-top: 0px; mso-table-lspace: 0pt; mso-table-rspace: 0pt; padding-top: 0px; width: 600px;\" width=\"600\"><tr style=\"border: 0px none; border-collapse: collapse; border-spacing: 0px;\"><td align=\"center\" valign=\"top\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; border-collapse: collapse; mso-table-lspace: 0pt; mso-table-rspace: 0pt;\"><table border=\"0\" cellpadding=\"0\" cellspacing=\"0\" width=\"100%\" id=\"preheader\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; background-color: #f6f7f8; margin-top: 0px; mso-table-lspace: 0pt; mso-table-rspace: 0pt; padding-top: 0px;\"><tr style=\"border: 0px none; border-collapse: collapse; border-spacing: 0px;\"><td valign=\"top\" class=\"preheadercontent\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; border-collapse: collapse; color: #808080; font-family: Helvetica,Arial,sans-serif; font-size: 11px; line-height: 125%; mso-table-lspace: 0pt; mso-table-rspace: 0pt; padding-bottom: 10px; padding-left: 20px; padding-right: 20px; padding-top: 10px; text-align: center;\"><\/td><\/tr><\/table><\/td><\/tr><tr style=\"border: 0px none; border-collapse: collapse; border-spacing: 0px;\"><td align=\"center\" valign=\"top\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; border-collapse: collapse; mso-table-lspace: 0pt; mso-table-rspace: 0pt; padding-top:20px\"><table border=\"0\" cellpadding=\"0\" cellspacing=\"0\" width=\"100%\" class=\"mailbody\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; font-family: Helvetica,Arial,sans-serif; font-size: 14px; line-height: 1.5; margin-top: 0px; mso-table-lspace: 0pt; mso-table-rspace: 0pt; padding-bottom: 20px; padding-left: 20px; padding-right: 20px; padding-top: 20px;\"><tr style=\"border: 0px none; border-collapse: collapse; border-spacing: 0px;\"><td valign=\"top\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; border-collapse: collapse; mso-table-lspace: 0pt; mso-table-rspace: 0pt;\"><p style='margin-right:0cm;margin-left:0cm;font-size:15px;font-family:\"Helvetica Neue\";margin:0cm;color:black;border:none;text-align:center;line-height:115%;'><strong fr-original-style=\"\" style=\"font-weight: 700;\"><span style='font-size:21px;line-height:115%;font-family:\"Calibri\",sans-serif;color:red;'>G\u00fclse Birsel ve \u00d6zg\u00fc Namal ilk kez ayn\u0131 hik\u00e2yede bulu\u015ftu:\u00a0<\/span><\/strong><\/p><p style='margin-right:0cm;margin-left:0cm;font-size:15px;font-family:\"Helvetica Neue\";margin:0cm;color:black;border:none;text-align:center;line-height:115%;'><strong fr-original-style=\"\" style=\"font-weight: 700;\"><span style='font-size:32px;line-height:115%;font-family:\"Calibri\",sans-serif;color:red;'>Axess\u2019ten 25. y\u0131la \u00f6zel kampanya<\/span><\/strong><\/p><p style='margin-right:0cm;margin-left:0cm;font-size:15px;font-family:\"Helvetica Neue\";margin:0cm;color:black;border:none;text-align:center;line-height:115%;'><strong fr-original-style=\"\" style=\"font-weight: 700;\"><span style='font-size:19px;line-height:115%;font-family:\"Calibri\",sans-serif;color:red;'>\u00a0<\/span><\/strong><\/p><p style='margin-right:0cm;margin-left:0cm;font-size:15px;font-family:\"Helvetica Neue\";margin:0cm;color:black;border:none;text-align:center;line-height:115%;'><strong fr-original-style=\"\" style=\"font-weight: 700;\"><span style='font-size:16px;line-height:115%;font-family:\"Calibri\",sans-serif;'>Axess\u2019in 25. y\u0131l\u0131 i\u00e7in markan\u0131n farkl\u0131 d\u00f6nemlerine damga vuran \u00d6zg\u00fc Namal ve G\u00fclse Birsel, ilk kez ayn\u0131 hik\u00e2yede bulu\u015ftu. Ge\u00e7mi\u015fle bug\u00fcn\u00fc e\u011flenceli bir kurguda bir araya getiren kampanyada iki \u00fcnl\u00fc isim aras\u0131ndaki mizahi rekabet, Axess\u2019in 25. y\u0131l\u0131na \u00f6zel 25.000 TL\u2019ye varan chip-para f\u0131rsat\u0131n\u0131n alt\u0131n\u0131 \u00e7izerken 25. y\u0131l kutlamalar\u0131yla tatl\u0131ya ba\u011fland\u0131.<\/span><\/strong><\/p><p style='margin-right:0cm;margin-left:0cm;font-size:16px;font-family:\"Times New Roman\",serif;margin:0cm;border:none;text-align:justify;line-height:115%;'><br><\/p><p style='margin-right:0cm;margin-left:0cm;font-size:16px;font-family:\"Times New Roman\",serif;margin:0cm;border:none;text-align:justify;line-height:115%;'><span style=\"font-size:16px;line-height:115%;\">Akbank\u2019\u0131n yeniliklerle dolu kart\u0131 Axess, 25. ya\u015f\u0131na \u00f6zel dinamik bir ileti\u015fim kampanyas\u0131 hayata ge\u00e7irdi. Ge\u00e7mi\u015fle bug\u00fcn\u00fc ayn\u0131 karede bulu\u015fturan kampanyada, Axess d\u00fcnyas\u0131n\u0131n iki farkl\u0131 d\u00f6neminden iki g\u00fc\u00e7l\u00fc isim yer ald\u0131: \u00d6zg\u00fc Namal ve G\u00fclse Birsel.<\/span><\/p><p style='margin-right:0cm;margin-left:0cm;font-size:16px;font-family:\"Times New Roman\",serif;margin:0cm;border:none;text-align:justify;line-height:115%;'><br><\/p><p style='margin-right:0cm;margin-left:0cm;font-size:16px;font-family:\"Times New Roman\",serif;margin:0cm;border:none;text-align:justify;line-height:115%;'><span style=\"font-size:16px;line-height:115%;\">Kampanya kurgusu, \u00d6zg\u00fc Namal\u2019\u0131n y\u0131llar \u00f6nce rol ald\u0131\u011f\u0131 Axess reklamlar\u0131ndan s\u00f6z etmesiyle dijitalden ba\u015fl\u0131yor. Namal, eski reklamlar\u0131 hat\u0131rlarken \u201cNerede o eski Axess reklamlar\u0131?\u201d diye soruyor; s\u0131ra bug\u00fcn\u00fcn reklam y\u00fcz\u00fc G\u00fclse Birsel\u2019e geldi\u011finde ise ismini an\u0131msayam\u0131yor.<\/span><\/p><p style='margin-right:0cm;margin-left:0cm;font-size:16px;font-family:\"Times New Roman\",serif;margin:0cm;border:none;text-align:justify;line-height:115%;'><br><\/p><p style='margin-right:0cm;margin-left:0cm;font-size:16px;font-family:\"Times New Roman\",serif;margin:0cm;border:none;text-align:justify;line-height:115%;'><span style=\"font-size:16px;line-height:115%;\">Namal\u2019\u0131n bu r\u00f6portajdan bir kesiti Instagram hesab\u0131ndan payla\u015fmas\u0131yla hik\u00e2ye devam ediyor. Payla\u015f\u0131m\u0131 g\u00f6ren Birsel, kendi Instagram hesab\u0131ndan \u00d6zg\u00fc Namal\u2019a cevap veriyor ve bilgisayar ekran\u0131ndaki reklam filmi senaryosunu g\u00f6steriyor. B\u00f6ylece i\u00e7inde mizah, yarat\u0131c\u0131l\u0131k, kutlama ve bolca chip-para s\u00fcrprizi i\u00e7eren bir hik\u00e2ye ba\u015fl\u0131yor.<\/span><\/p><p style='margin-right:0cm;margin-left:0cm;font-size:16px;font-family:\"Times New Roman\",serif;margin:0cm;border:none;text-align:justify;line-height:115%;'><br><\/p><p style='margin-right:0cm;margin-left:0cm;font-size:16px;font-family:\"Times New Roman\",serif;margin:0cm;border:none;text-align:justify;line-height:115%;'><strong fr-original-style=\"\" style=\"font-weight: 700;\"><span style=\"font-size:16px;line-height:115%;\">G\u00fclse yazar rol\u00fcn\u00fc oynuyor, \u00d6zg\u00fc maceralara at\u0131l\u0131yor<\/span><\/strong><\/p><p style='margin-right:0cm;margin-left:0cm;font-size:16px;font-family:\"Times New Roman\",serif;margin:0cm;border:none;text-align:justify;line-height:115%;'><br><\/p><p style='margin-right:0cm;margin-left:0cm;font-size:16px;font-family:\"Times New Roman\",serif;margin:0cm;border:none;text-align:justify;line-height:115%;'><span style=\"font-size:16px;line-height:115%;\">\u00d6zg\u00fc Namal\u2019\u0131n kendisini hat\u0131rlamamas\u0131na \u201ctak\u0131lan\u201d G\u00fclse Birsel, yeni Axess reklam\u0131n\u0131n oyuncusu olarak \u201c\u0130lk Axess K\u0131z\u0131\u201dn\u0131 se\u00e7iyor ve her senaryoda onu biraz daha beklenmedik ve zorlu bir d\u00fcnyan\u0131n i\u00e7ine g\u00f6nderiyor.<\/span><\/p><p style='margin-right:0cm;margin-left:0cm;font-size:16px;font-family:\"Times New Roman\",serif;margin:0cm;border:none;text-align:justify;line-height:115%;'><br><\/p><p style='margin-right:0cm;margin-left:0cm;font-size:16px;font-family:\"Times New Roman\",serif;margin:0cm;border:none;text-align:justify;line-height:115%;'><span style=\"font-size:16px;line-height:115%;\">Bir filmde Namal, motosiklet \u00fczerinde ate\u015ften bir \u00e7emberin i\u00e7inden ge\u00e7meye \u00e7al\u0131\u015f\u0131rken, bir di\u011ferinde kendisini kutuplarda buluyor.<\/span><\/p><p style='margin-right:0cm;margin-left:0cm;font-size:16px;font-family:\"Times New Roman\",serif;margin:0cm;border:none;text-align:justify;line-height:115%;'><br><\/p><p style='margin-right:0cm;margin-left:0cm;font-size:16px;font-family:\"Times New Roman\",serif;margin:0cm;border:none;text-align:justify;line-height:115%;'><span style=\"font-size:16px;line-height:115%;\">Seri ilerledik\u00e7e iki isim aras\u0131ndaki rekabet de hem televizyonda hem sosyal medyada b\u00fcy\u00fcyor ancak hik\u00e2ye sonunda, Axess\u2019in 25.000 TL\u2019ye varan chip-para f\u0131rsat\u0131 ile tatl\u0131ya ba\u011flan\u0131yor. G\u00fclse Birsel ve \u00d6zg\u00fc Namal, Axess\u2019in 25. ya\u015f kutlama pastas\u0131n\u0131n mumlar\u0131n\u0131 birlikte \u00fcfl\u00fcyor.<\/span><\/p><p style='margin-right:0cm;margin-left:0cm;font-size:16px;font-family:\"Times New Roman\",serif;margin:0cm;border:none;text-align:justify;line-height:115%;'><br><\/p><p style='margin-right:0cm;margin-left:0cm;font-size:16px;font-family:\"Times New Roman\",serif;margin:0cm;border:none;text-align:justify;line-height:115%;'><strong fr-original-style=\"\" style=\"font-weight: 700;\"><span style=\"font-size:16px;line-height:115%;\">25 y\u0131ll\u0131k reklam haf\u0131zas\u0131, bug\u00fcn\u00fcn i\u00e7erik diliyle yeniden kurgulan\u0131yor<\/span><\/strong><\/p><p style='margin-right:0cm;margin-left:0cm;font-size:16px;font-family:\"Times New Roman\",serif;margin:0cm;border:none;text-align:justify;line-height:115%;'><br><\/p><p style='margin-right:0cm;margin-left:0cm;font-size:16px;font-family:\"Times New Roman\",serif;margin:0cm;border:none;text-align:justify;line-height:115%;'><span style=\"font-size:16px;line-height:115%;\">Kampanya, Axess\u2019in 25 y\u0131ll\u0131k reklam haf\u0131zas\u0131n\u0131 bug\u00fcn\u00fcn ileti\u015fim ve i\u00e7erik \u00fcretim dinamikleriyle yeniden yorumluyor. Televizyon reklamlar\u0131yla ekranlara gelen \u201cAxess K\u0131z\u0131\u201dn\u0131n hik\u00e2yesi, bu kez G\u00fclse Birsel ve \u00d6zg\u00fc Namal \u00fczerinden yeniden kuruluyor. \u00d6zg\u00fc Namal\u2019\u0131n ge\u00e7mi\u015fe yapt\u0131\u011f\u0131 g\u00f6nderme, G\u00fclse Birsel\u2019in Instagram \u00fczerinden verdi\u011fi yan\u0131tla yeni bir hik\u00e2yeye d\u00f6n\u00fc\u015f\u00fcrken, bu kar\u015f\u0131la\u015fma reklam filmleriyle devam ediyor. B\u00f6ylece ge\u00e7mi\u015ften gelen bir marka karakteri, bug\u00fcn\u00fcn i\u00e7erik dili \u00fczerinden yeniden hayat buluyor.\u00a0<\/span><\/p><p style='margin-right:0cm;margin-left:0cm;font-size:16px;font-family:\"Times New Roman\",serif;margin:0cm;border:none;text-align:justify;line-height:115%;'><br><\/p><p style='margin-right:0cm;margin-left:0cm;font-size:16px;font-family:\"Times New Roman\",serif;margin:0cm;border:none;text-align:justify;line-height:115%;'><strong fr-original-style=\"\" style=\"font-weight: 700;\"><span style=\"font-size:16px;line-height:115%;\">Axess, 25 y\u0131lda al\u0131\u015fveri\u015f deneyimini yeniliklerle d\u00f6n\u00fc\u015ft\u00fcrd\u00fc<\/span><\/strong><\/p><p style='margin-right:0cm;margin-left:0cm;font-size:16px;font-family:\"Times New Roman\",serif;margin:0cm;border:none;text-align:justify;line-height:115%;'><br><\/p><p style='margin-right:0cm;margin-left:0cm;font-size:16px;font-family:\"Times New Roman\",serif;margin:0cm;border:none;text-align:justify;line-height:115%;'><span style=\"font-size:16px;line-height:115%;\">25 y\u0131lda al\u0131\u015fveri\u015f al\u0131\u015fkanl\u0131klar\u0131 ve \u00f6deme teknolojileri \u00f6nemli \u00f6l\u00e7\u00fcde de\u011fi\u015firken, Axess de bu d\u00f6n\u00fc\u015f\u00fcme farkl\u0131 d\u00f6nemlerde hayata ge\u00e7irdi\u011fi ilkler ve yeniliklerle \u00f6nc\u00fcl\u00fck etti.\u00a0<\/span><\/p><p style='margin-right:0cm;margin-left:0cm;font-size:16px;font-family:\"Times New Roman\",serif;margin:0cm;border:none;text-align:justify;line-height:115%;'><br><\/p><p style='margin-right:0cm;margin-left:0cm;font-size:16px;font-family:\"Times New Roman\",serif;margin:0cm;border:none;text-align:justify;line-height:115%;'><span style=\"font-size:16px;line-height:115%;\">Taksit ve chip-parayla ba\u015flayan yolculu\u011funu; \u201ckaybolmayan\u201d, \u201ckatlanan\u201d ve d\u00f6nem i\u00e7indeki al\u0131\u015fveri\u015fleri mobil \u00fczerinden kolayca silmek i\u00e7in kullan\u0131labilen chip-para, fiziksel kart\u0131n teslim edilmesini beklemeden dijitalden an\u0131nda kullan\u0131labilen Axess, kartlar aras\u0131 chip-para transferi ve dijital kart y\u00f6netimi gibi yeniliklerle s\u00fcrd\u00fcrd\u00fc.\u00a0<\/span><\/p><p style='margin-right:0cm;margin-left:0cm;font-size:16px;font-family:\"Times New Roman\",serif;margin:0cm;border:none;text-align:justify;line-height:115%;'><br><\/p><p style='margin-right:0cm;margin-left:0cm;font-size:16px;font-family:\"Times New Roman\",serif;margin:0cm;border:none;text-align:justify;line-height:115%;'><strong fr-original-style=\"\" style=\"font-weight: 700;\"><span style=\"font-size:16px;line-height:115%;\">25. y\u0131la \u00f6zel 25.000 TL\u2019ye varan chip-para<\/span><\/strong><\/p><p style='margin-right:0cm;margin-left:0cm;font-size:16px;font-family:\"Times New Roman\",serif;margin:0cm;border:none;text-align:justify;line-height:115%;'><br><\/p><p style='margin-right:0cm;margin-left:0cm;font-size:16px;font-family:\"Times New Roman\",serif;margin:0cm;border:none;text-align:justify;line-height:115%;'><span style=\"font-size:16px;line-height:115%;\">Axess, 25. y\u0131l\u0131n\u0131 m\u00fc\u015fterilerine \u00f6zel avantajlarla kutluyor. Juzdan \u00fczerinden ilgili kampanyalara kat\u0131lan Axessliler, 31 Ekim 2026\u2019ya kadar farkl\u0131 sekt\u00f6rlerdeki se\u00e7ili al\u0131\u015fveri\u015flerinden toplam 25.000 TL\u2019ye varan kaybolmayan chip-para kazanabiliyor. Toplam chip-para tutar\u0131, harcaman\u0131n yap\u0131ld\u0131\u011f\u0131 sekt\u00f6r ve i\u015flem tutar\u0131na g\u00f6re belirleniyor.\u00a0<\/span><\/p><p style='margin-right:0cm;margin-left:0cm;font-size:16px;font-family:\"Times New Roman\",serif;margin:0cm;border:none;text-align:justify;line-height:115%;'><br><\/p><p style='margin-right:0cm;margin-left:0cm;font-size:15px;font-family:\"Helvetica Neue\";margin:0cm;color:black;border:none;line-height:115%;'><span style='font-size:16px;line-height:115%;font-family:\"Calibri\",sans-serif;'>Axess 25. y\u0131l reklam filmlerini izlemek i\u00e7in:\u00a0<\/span><a fr-original-style=\"\" href=\"https:\/\/youtu.be\/Crx8kgZIlE0?si=dezr16RNfEbYbXrG\" style=\"user-select: auto;\"><span style='font-size:16px;line-height:115%;font-family:\"Calibri\",sans-serif;'>https:\/\/youtu.be\/Crx8kgZIlE0?si=dezr16RNfEbYbXrG<\/span><\/a><span style='font-size:16px;line-height:115%;font-family:\"Calibri\",sans-serif;'>\u00a0<\/span><\/p><p style='margin-right:0cm;margin-left:0cm;font-size:15px;font-family:\"Helvetica Neue\";margin:0cm;color:black;border:none;text-align:justify;line-height:115%;'><span style='font-size:16px;line-height:115%;font-family:\"Calibri\",sans-serif;'>\u00a0<\/span><\/p><p style='margin-right:0cm;margin-left:0cm;font-size:15px;font-family:\"Helvetica Neue\";margin:0cm;color:black;border:none;text-align:justify;line-height:115%;'><span style='font-size:16px;line-height:115%;font-family:\"Calibri\",sans-serif;'>K\u00dcNYE:<\/span><\/p><p style='margin-right:0cm;margin-left:0cm;font-size:15px;font-family:\"Helvetica Neue\";margin:0cm;color:black;border:none;text-align:justify;line-height:115%;'><span style='font-size:16px;line-height:115%;font-family:\"Calibri\",sans-serif;'>Reklam veren Temsilcileri: Se\u00e7il Demiralp, Sinem G\u00f6rg\u00f6z \u0130nnice, Bida Yu\u015fan, Rutkay \u0130smailo\u011flu, Ziya \u00c7elik, \u0130klim Sua\u015fan<\/span><\/p><p style='margin-right:0cm;margin-left:0cm;font-size:15px;font-family:\"Helvetica Neue\";margin:0cm;color:black;border:none;text-align:justify;line-height:115%;'><span style='font-size:16px;line-height:115%;font-family:\"Calibri\",sans-serif;'>Reklam Veren Medya Planlama Ekibi: Mustafa Ersoy, S\u0131la Se\u00e7kin, \u00dcmit Polat\u00a0<\/span><\/p><p style='margin-right:0cm;margin-left:0cm;font-size:15px;font-family:\"Helvetica Neue\";margin:0cm;color:black;border:none;text-align:justify;line-height:115%;'><span style='font-size:16px;line-height:115%;font-family:\"Calibri\",sans-serif;'>Reklam Veren Ara\u015ft\u0131rma Ekibi: Zeynep Soysal, M\u00fcr\u00fcvet Demirbo\u011fa<\/span><\/p><p style='margin-right:0cm;margin-left:0cm;font-size:15px;font-family:\"Helvetica Neue\";margin:0cm;color:black;border:none;text-align:justify;line-height:115%;'><span style='font-size:16px;line-height:115%;font-family:\"Calibri\",sans-serif;'>Reklam Veren PR Ekibi: Ceyla Arsel, Demet Polat<\/span><\/p><p style='margin-right:0cm;margin-left:0cm;font-size:15px;font-family:\"Helvetica Neue\";margin:0cm;color:black;border:none;text-align:justify;line-height:115%;'><strong fr-original-style=\"\" style=\"font-weight: 700;\"><span style='font-size:16px;line-height:115%;font-family:\"Calibri\",sans-serif;'>TBWA Istanbul<\/span><\/strong><\/p><p style='margin-right:0cm;margin-left:0cm;font-size:15px;font-family:\"Helvetica Neue\";margin:0cm;color:black;border:none;text-align:justify;line-height:115%;'><span style='font-size:16px;line-height:115%;font-family:\"Calibri\",sans-serif;'>CCO: Sami Basut<\/span><\/p><p style='margin-right:0cm;margin-left:0cm;font-size:15px;font-family:\"Helvetica Neue\";margin:0cm;color:black;border:none;text-align:justify;line-height:115%;'><span style='font-size:16px;line-height:115%;font-family:\"Calibri\",sans-serif;'>ECD: Mesut Ko\u00e7arslan, Serdar G\u00fcng\u00f6r<\/span><\/p><p style='margin-right:0cm;margin-left:0cm;font-size:15px;font-family:\"Helvetica Neue\";margin:0cm;color:black;border:none;text-align:justify;line-height:115%;'><span style='font-size:16px;line-height:115%;font-family:\"Calibri\",sans-serif;'>CSO: Toygun Y\u0131lmazer<\/span><\/p><p style='margin-right:0cm;margin-left:0cm;font-size:15px;font-family:\"Helvetica Neue\";margin:0cm;color:black;border:none;text-align:justify;line-height:115%;'><span style='font-size:16px;line-height:115%;font-family:\"Calibri\",sans-serif;'>GM: Tu\u011fyan \u00c7elik<\/span><\/p><p style='margin-right:0cm;margin-left:0cm;font-size:15px;font-family:\"Helvetica Neue\";margin:0cm;color:black;border:none;text-align:justify;line-height:115%;'><span style='font-size:16px;line-height:115%;font-family:\"Calibri\",sans-serif;'>GMY: Arda G\u00f6rg\u00fcn<\/span><\/p><p style='margin-right:0cm;margin-left:0cm;font-size:15px;font-family:\"Helvetica Neue\";margin:0cm;color:black;border:none;text-align:justify;line-height:115%;'><span style='font-size:16px;line-height:115%;font-family:\"Calibri\",sans-serif;'>Kreatif Direkt\u00f6r: Ula\u015f \u015eahin<\/span><\/p><p style='margin-right:0cm;margin-left:0cm;font-size:15px;font-family:\"Helvetica Neue\";margin:0cm;color:black;border:none;text-align:justify;line-height:115%;'><span style='font-size:16px;line-height:115%;font-family:\"Calibri\",sans-serif;'>Kreatif Grup Lideri: B. Cemre Pek\u015fen, Gizem Ku\u015f\u00e7u<\/span><\/p><p style='margin-right:0cm;margin-left:0cm;font-size:15px;font-family:\"Helvetica Neue\";margin:0cm;color:black;border:none;text-align:justify;line-height:115%;'><span style='font-size:16px;line-height:115%;font-family:\"Calibri\",sans-serif;'>Kreatif Ekip: \u00d6mer Faruk Sar\u0131sa\u00e7l\u0131, Bicem \u00dcnsal, Sevcan Kahraman, Erdost \u00c7al\u0131\u015f, Kuzey Aksoylu, Tuba \u00d6zt\u00fcrk, Furkan Yaman, Baran \u00c7elik, Furkan G\u00f6kmeno\u011flu<\/span><\/p><p style='margin-right:0cm;margin-left:0cm;font-size:15px;font-family:\"Helvetica Neue\";margin:0cm;color:black;border:none;text-align:justify;line-height:115%;'><span style='font-size:16px;line-height:115%;font-family:\"Calibri\",sans-serif;'>Marka ekibi: Ya\u011fmur Yarkent, Serenay \u00d6zer, Ozan Tolin, P\u0131nar Tekin, Lal \u00c7ak\u0131r, \u0130layda K\u00f6ro\u011flu<\/span><\/p><p style='margin-right:0cm;margin-left:0cm;font-size:15px;font-family:\"Helvetica Neue\";margin:0cm;color:black;border:none;text-align:justify;line-height:115%;'><span style='font-size:16px;line-height:115%;font-family:\"Calibri\",sans-serif;'>Optimizasyon Direkt\u00f6r\u00fc: Neslihan G\u00fcc\u00fcm<\/span><\/p><p style='margin-right:0cm;margin-left:0cm;font-size:15px;font-family:\"Helvetica Neue\";margin:0cm;color:black;border:none;text-align:justify;line-height:115%;'><span style='font-size:16px;line-height:115%;font-family:\"Calibri\",sans-serif;'>Ajans Prod\u00fckt\u00f6r\u00fc: Dilan Davuto\u011flu, Alk\u0131m Karaca<\/span><\/p><p style='margin-right:0cm;margin-left:0cm;font-size:15px;font-family:\"Helvetica Neue\";margin:0cm;color:black;border:none;text-align:justify;line-height:115%;'><span style='font-size:16px;line-height:115%;font-family:\"Calibri\",sans-serif;'>Strateji Ekip Lideri: Tuna \u00d6ng\u00fc<\/span><\/p><p style='margin-right:0cm;margin-left:0cm;font-size:15px;font-family:\"Helvetica Neue\";margin:0cm;color:black;border:none;text-align:justify;line-height:115%;'><span style='font-size:16px;line-height:115%;font-family:\"Calibri\",sans-serif;'>Strateji ekibi: G\u00fczin Turgut<\/span><\/p><p style='margin-right:0cm;margin-left:0cm;font-size:15px;font-family:\"Helvetica Neue\";margin:0cm;color:black;border:none;text-align:justify;line-height:115%;'><span style='font-size:16px;line-height:115%;font-family:\"Calibri\",sans-serif;'>Dijital ekip: G\u00fclten Y\u0131lmaz, Ya\u011fmur \u015eent\u00fcrk, Saruhan Ayano\u011flu, \u0130rem \u015een<\/span><\/p><p style='margin-right:0cm;margin-left:0cm;font-size:15px;font-family:\"Helvetica Neue\";margin:0cm;color:black;border:none;text-align:justify;line-height:115%;'><span style='font-size:16px;line-height:115%;font-family:\"Calibri\",sans-serif;'>Sosyal medya ekibi: Burcu \u00c7eleno\u011flu, \u015eeref Baran Koylu, Ebru Kanbur Bey<\/span><\/p><p style='margin-right:0cm;margin-left:0cm;font-size:15px;font-family:\"Helvetica Neue\";margin:0cm;color:black;border:none;text-align:justify;line-height:115%;'><span style='font-size:16px;line-height:115%;font-family:\"Calibri\",sans-serif;'>Grafik ekip: Soner T\u00fct\u00fcnc\u00fc, Suat \u015eahin, \u00d6zlem K\u00fcl\u00e7e<\/span><\/p><p style='margin-right:0cm;margin-left:0cm;font-size:15px;font-family:\"Helvetica Neue\";margin:0cm;color:black;border:none;text-align:justify;line-height:115%;'><strong fr-original-style=\"\" style=\"font-weight: 700;\"><span style='font-size:16px;line-height:115%;font-family:\"Calibri\",sans-serif;'>Y\u00f6netmen:\u00a0<\/span><\/strong><span style='font-size:16px;line-height:115%;font-family:\"Calibri\",sans-serif;'>Engin Erden<\/span><\/p><p style='margin-right:0cm;margin-left:0cm;font-size:15px;font-family:\"Helvetica Neue\";margin:0cm;color:black;border:none;text-align:justify;line-height:115%;'><strong fr-original-style=\"\" style=\"font-weight: 700;\"><span style='font-size:16px;line-height:115%;font-family:\"Calibri\",sans-serif;'>Yap\u0131m:\u00a0<\/span><\/strong><span style='font-size:16px;line-height:115%;font-family:\"Calibri\",sans-serif;'>Anima\u0130stanbul<\/span><\/p><p style='margin-right:0cm;margin-left:0cm;font-size:15px;font-family:\"Helvetica Neue\";margin:0cm;color:black;border:none;text-align:justify;line-height:115%;'><strong fr-original-style=\"\" style=\"font-weight: 700;\"><span style='font-size:16px;line-height:115%;font-family:\"Calibri\",sans-serif;'>Post prod\u00fcksiyon:\u00a0<\/span><\/strong><span style='font-size:16px;line-height:115%;font-family:\"Calibri\",sans-serif;'>1000Volt<\/span><\/p><p style='margin-right:0cm;margin-left:0cm;font-size:15px;font-family:\"Helvetica Neue\";margin:0cm;color:black;border:none;text-align:justify;line-height:115%;'><strong fr-original-style=\"\" style=\"font-weight: 700;\"><span style='font-size:16px;line-height:115%;font-family:\"Calibri\",sans-serif;'>M\u00fczik:\u00a0<\/span><\/strong><span style='font-size:16px;line-height:115%;font-family:\"Calibri\",sans-serif;'>Jingle Jackson<\/span><\/p><p style='margin-right:0cm;margin-left:0cm;font-size:15px;font-family:\"Helvetica Neue\";margin:0cm;color:black;border:none;text-align:justify;line-height:115%;'><strong fr-original-style=\"\" style=\"font-weight: 700;\"><span style='font-size:16px;line-height:115%;font-family:\"Calibri\",sans-serif;'>\u0130leti\u015fim Dan\u0131\u015fmanl\u0131\u011f\u0131:<\/span><\/strong><span style='font-size:16px;line-height:115%;font-family:\"Calibri\",sans-serif;'>\u00a0\u00dcN\u0130TE Edelman\u00a0<\/span><\/p><p style='margin-right:0cm;margin-left:0cm;font-size:15px;font-family:\"Helvetica Neue\";margin:0cm;color:black;border:none;text-align:justify;line-height:115%;'><strong fr-original-style=\"\" style=\"font-weight: 700;\"><span style='font-size:16px;line-height:115%;font-family:\"Calibri\",sans-serif;'>Medya Ajans\u0131:\u00a0<\/span><\/strong><span style='font-size:16px;line-height:115%;font-family:\"Calibri\",sans-serif;'>Publicis Groupe<\/span><\/p><p style='margin-right:0cm;margin-left:0cm;font-size:15px;font-family:\"Helvetica Neue\";margin:0cm;color:black;border:none;text-align:justify;line-height:115%;'><strong fr-original-style=\"\" style=\"font-weight: 700;\"><span style='font-size:16px;line-height:115%;font-family:\"Calibri\",sans-serif;'>\u00a0<\/span><\/strong><\/p><\/td><\/tr><\/table><\/td><\/tr><tr style=\"border: 0px none; border-collapse: collapse; border-spacing: 0px;\"><td align=\"center\" valign=\"top\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; border-collapse: collapse; mso-table-lspace: 0pt; mso-table-rspace: 0pt;\"><table border=\"0\" cellpadding=\"0\" cellspacing=\"4\" width=\"100%\" id=\"photos\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; margin-top: 0px; mso-table-lspace: 0pt; mso-table-rspace: 0pt; padding-top: 0px;\"><tr style=\"border: 0px none; border-collapse: collapse; border-spacing: 0px;\"><td align=\"center\" valign=\"top\" class=\"photo\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; border-collapse: collapse; mso-table-lspace: 0pt; mso-table-rspace: 0pt; padding-top: 20px; width: 200px; max-width: 200px; overflow: hidden;\" width=\"200\"><a href=\"https:\/\/get.faselis.com\/downloadfile.php?uid=11818438&amp;uidchk=26662&amp;ct=tr&amp;pt=1274125&amp;pts=1009635&amp;e=bulten@mercek.net&amp;o=28894&amp;ot=4&amp;chk=ad8d1\" target=\"_blank\"><img border=\"0\" src=\"https:\/\/img.faselis.com\/faselis_tr\/brands\/26872\/s1791270015_Axess_25._Y__l_BB_G__rsel_1_061026.jpg.jpg\" style=\"-ms-interpolation-mode: bicubic; border: 0; height: auto; line-height: 100%; max-width: 160px; outline: none; text-decoration: none;\" class=\"photoimage\"><\/a><p class=\"alttext\" style=\"width:194px;max-width: 194px;padding:0 20px;padding-bottom: 0; padding-left: 20px; padding-right: 20px; padding-top: 0;  font-family: Helvetica,Arial,sans-serif; font-size: 11px;overflow:hidden;\" align=\"left\" valign=\"top\"><\/p><\/td><td align=\"center\" valign=\"top\" class=\"photo\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; border-collapse: collapse; mso-table-lspace: 0pt; mso-table-rspace: 0pt; padding-top: 20px; width: 200px; max-width: 200px; overflow: hidden;\" width=\"200\"><a href=\"https:\/\/get.faselis.com\/downloadfile.php?uid=11818440&amp;uidchk=b3f87&amp;ct=tr&amp;pt=1274125&amp;pts=1009635&amp;e=bulten@mercek.net&amp;o=28894&amp;ot=4&amp;chk=ad8d1\" target=\"_blank\"><img border=\"0\" src=\"https:\/\/img.faselis.com\/faselis_tr\/brands\/26872\/s1791270016_Axess_25._Y__l_BB_G__rsel_2_061026.jpg.jpg\" style=\"-ms-interpolation-mode: bicubic; border: 0; height: auto; line-height: 100%; max-width: 160px; outline: none; text-decoration: none;\" class=\"photoimage\"><\/a><p class=\"alttext\" style=\"width:194px;max-width: 194px;padding:0 20px;padding-bottom: 0; padding-left: 20px; padding-right: 20px; padding-top: 0;  font-family: Helvetica,Arial,sans-serif; font-size: 11px;overflow:hidden;\" align=\"left\" valign=\"top\"><\/p><\/td><td align=\"center\" valign=\"top\" class=\"photo\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; border-collapse: collapse; mso-table-lspace: 0pt; mso-table-rspace: 0pt; padding-top: 20px; width: 200px;\" width=\"200\"><\/td><\/tr><tr style=\"border: 0px none; border-collapse: collapse; border-spacing: 0px;\"><td align=\"center\" valign=\"top\" class=\"photo\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; border-collapse: collapse; mso-table-lspace: 0pt; mso-table-rspace: 0pt; padding-top: 20px; width: 200px;\" width=\"200\"><\/td><\/tr><\/table><\/td><\/tr><tr style=\"border: 0px none; border-collapse: collapse; border-spacing: 0px;\"><td align=\"center\" valign=\"top\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; border-collapse: collapse; mso-table-lspace: 0pt; mso-table-rspace: 0pt;\"><table border=\"0\" cellpadding=\"0\" cellspacing=\"0\" width=\"100%\" id=\"download\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; margin-top: 0px; mso-table-lspace: 0pt; mso-table-rspace: 0pt; padding-top: 0px;\"><tr style=\"border: 0px none; border-collapse: collapse; border-spacing: 0px;\"><td valign=\"top\" class=\"downloadright\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; border-collapse: collapse; font-family: Helvetica,Arial,sans-serif; font-size: 11px; height: 22px; line-height: 22px; mso-table-lspace: 0pt; mso-table-rspace: 0pt; padding-right: 20px; text-align: right;\">T\u00fcm g\u00f6rselleri indirmek i\u00e7in <a href=\"https:\/\/get.faselis.com\/download.php?type=2&amp;ct=tr&amp;pt=1274125&amp;pts=1009635&amp;e=bulten@mercek.net&amp;o=28894&amp;ot=4&amp;chk=ad8d1\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; color: #0c1820; text-decoration: underline;\"><img src=\"https:\/\/img.faselis.com\/mailing\/download.png\" alt=\" style=\" bicubic border: height: auto line-height: outline: none text-decoration:><\/a><\/td><\/tr><\/table><\/td><\/tr><tr style=\"border: 0px none; border-collapse: collapse; border-spacing: 0px;\"><td align=\"center\" valign=\"top\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; border-collapse: collapse; mso-table-lspace: 0pt; mso-table-rspace: 0pt;\"><table border=\"0\" cellpadding=\"0\" cellspacing=\"0\" width=\"100%\" id=\"photodesc\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; color: #1c2b28; font-family: Helvetica,Arial,sans-serif; font-size: 12px; line-height: 150%; margin-top: 0px; mso-table-lspace: 0pt; mso-table-rspace: 0pt; padding-bottom: 20px; padding-left: 20px; padding-right: 20px; padding-top: 0px;\"><tr style=\"border: 0px none; border-collapse: collapse; border-spacing: 0px;\"><td valign=\"top\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; border-collapse: collapse; mso-table-lspace: 0pt; mso-table-rspace: 0pt;\"><\/td><\/tr><\/table><\/td><\/tr><tr style=\"border: 0px none; border-collapse: collapse; border-spacing: 0px;\"><td align=\"center\" valign=\"top\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; border-collapse: collapse; mso-table-lspace: 0pt; mso-table-rspace: 0pt;\"><table border=\"0\" cellpadding=\"0\" cellspacing=\"0\" width=\"100%\" id=\"videos\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; margin-top: 0px; mso-table-lspace: 0pt; mso-table-rspace: 0pt; padding-bottom: 20px; padding-left: 20px; padding-right: 20px; padding-top: 0px;\"><tr style=\"border: 0px none; border-collapse: collapse; border-spacing: 0px;\"><td align=\"left\" valign=\"top\" colspan=\"3\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; border-collapse: collapse; mso-table-lspace: 0pt; mso-table-rspace: 0pt;\"><h2 class=\"headers\" style=\"border-bottom: 2px solid #CCCCCC; color: black; font-family: Helvetica,Arial,sans-serif; font-size: 18px; font-weight: bold; height: 32px; line-height: 32px; padding-bottom: 0; padding-left: 0; padding-right: 0; padding-top: 20px;\">Ek Dosyalar<\/h2><\/td><\/tr><tr style=\"border: 0px none; border-collapse: collapse; border-spacing: 0px;\"><td valign=\"top\" class=\"attachmentimage\" height=\"22\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; border-collapse: collapse; height: 22px; line-height: 22px; mso-table-lspace: 0pt; mso-table-rspace: 0pt; width: 22px;\" width=\"22\"><img border=\"0\" src=\"https:\/\/img.faselis.com\/mailing\/attachment.png\" alt=\"msword Icon\" style=\"-ms-interpolation-mode: bicubic; border: 0; height: auto; line-height: 100%; outline: none; text-decoration: none;\"><\/td><td valign=\"top\" class=\"attachmenttext\" height=\"22\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; border-collapse: collapse; font-family: Helvetica,Arial,sans-serif; font-size: 12px; height: 22px; line-height: 22px; mso-table-lspace: 0pt; mso-table-rspace: 0pt; padding-left: 10px; padding-right: 10px; text-align: left;\">Akbank Axess 25 Reklam Filmi Bas\u0131n B\u00fclteni_061026.docx<\/td><td valign=\"top\" class=\"videodownload\" height=\"22\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; border-collapse: collapse; font-family: Helvetica,Arial,sans-serif; font-size: 12px; font-weight: bold; height: 22px; line-height: 22px; mso-table-lspace: 0pt; mso-table-rspace: 0pt; text-align: right; width: 100px;\" width=\"100\"><a href=\"https:\/\/get.faselis.com\/downloadfile.php?uid=11818716&amp;uidchk=c007e&amp;ct=tr&amp;pt=1274125&amp;pts=1009635&amp;e=bulten@mercek.net&amp;o=28894&amp;ot=4&amp;chk=ad8d1\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; color: #1c2b28; text-decoration: underline;\">\u0130ndir<\/a><\/td><\/tr><\/table><\/td><\/tr><tr style=\"border: 0px none; border-collapse: collapse; border-spacing: 0px;\"><td align=\"center\" valign=\"top\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; border-collapse: collapse; mso-table-lspace: 0pt; mso-table-rspace: 0pt;\"><table border=\"0\" cellpadding=\"0\" cellspacing=\"0\" width=\"100%\" id=\"footer\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; background-color: #f6f7f8; margin-top: 0px; mso-table-lspace: 0pt; mso-table-rspace: 0pt; padding-bottom: 20px; padding-left: 20px; padding-right: 20px; padding-top: 0px;\"><tr style=\"border: 0px none; border-collapse: collapse; border-spacing: 0px;\"><td valign=\"top\" class=\"footercontent\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; border-collapse: collapse; color: #808080; font-family: Helvetica,Arial,sans-serif; font-size: 10px; line-height: 150%; mso-table-lspace: 0pt; mso-table-rspace: 0pt; padding-bottom: 20px; padding-left: 20px; padding-right: 20px; padding-top: 0; text-align: center;\"><br><br>Bu eposta 'AKBANK' ad\u0131na bulten@mercek.net adresine g\u00f6nderilmi\u015ftir.<br>'AKBANK' ile ilgili ve\/veya ba\u015fka bir marka ile ilgili bas\u0131n b\u00fclteni veya bas\u0131n daveti almak istemiyorsan\u0131z marka, sekt\u00f6r ve abonelik ayarlar\u0131 i\u00e7in l\u00fctfen <a href=\"https:\/\/media.faselis.com\/tr\/?l=eyJwb3N0SUQiOjEyNzQxMjUsInBvc3RTZW5kaW5nSUQiOjEwMDk2MzUsImNvdW50cnkiOiJ0ciIsIm93bmVySUQiOjI4ODk0LCJvd25lclR5cGUiOjQsImVtYWlsIjoiYnVsdGVuQG1lcmNlay5uZXQiLCJjaGsiOiJhOGM5YTBhZTg0ZjdhN2ZiYmZhN2Q0N2QxMzk3NWNhNiJ9\">t\u0131klay\u0131n\u0131z.<\/a>  <br> <\/td><\/tr><tr style=\"border: 0px none; border-collapse: collapse; border-spacing: 0px;\"><td valign=\"top\" height=\"60\" class=\"footercontent faselis\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; border-collapse: collapse; color: #1c2b28; font-family: Helvetica,Arial,sans-serif; font-size: 12px; font-weight: bold; height: 60px; line-height: 60px; mso-table-lspace: 0pt; mso-table-rspace: 0pt; padding-bottom: 20px; padding-left: 20px; padding-right: 20px; padding-top: 0; text-align: center;\">powered by <img border=\"0\" src=\"https:\/\/img.faselis.com\/mailing\/faselis.png\" alt=\"Faselis\" align=\"middle\" style=\"-ms-interpolation-mode: bicubic; border: 0; height: auto; line-height: 100%; outline: none; text-decoration: none;\"><\/td><\/tr><tr style=\"border: 0px none; border-collapse: collapse; border-spacing: 0px;\"><td valign=\"top\" class=\"footercontent cid\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; border-collapse: 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border=\"0\"><\/center>","_ecomap_skills_applied":"[\"bulletin-editorial-tr\",\"company-about-notes-tr\",\"de-hype-tr\",\"dedupe-footer\",\"editor-notes-summary\",\"light-proofread\",\"rewrite-title\",\"structure-extract\"]","_ecomap_language":"tr","_ecomap_source":"email","_ecomap_auto_published":"","_ecomap_topics":"[\"product_launch\"]","_ecomap_mentioned_people":"[]","_aeroflow_canonical_url":"","footnotes":""},"categories":[1],"tags":[],"content_type":[3],"class_list":["post-2264","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-press-release","content_type-bulletin"],"_links":{"self":[{"href":"https:\/\/fintech.mercek.net\/news\/wp-json\/wp\/v2\/posts\/2264","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/fintech.mercek.net\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/fintech.mercek.net\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/fintech.mercek.net\/news\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/fintech.mercek.net\/news\/wp-json\/wp\/v2\/comments?post=2264"}],"version-history":[{"count":1,"href":"https:\/\/fintech.mercek.net\/news\/wp-json\/wp\/v2\/posts\/2264\/revisions"}],"predecessor-version":[{"id":2265,"href":"https:\/\/fintech.mercek.net\/news\/wp-json\/wp\/v2\/posts\/2264\/revisions\/2265"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/fintech.mercek.net\/news\/wp-json\/wp\/v2\/media\/2275"}],"wp:attachment":[{"href":"https:\/\/fintech.mercek.net\/news\/wp-json\/wp\/v2\/media?parent=2264"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fintech.mercek.net\/news\/wp-json\/wp\/v2\/categories?post=2264"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fintech.mercek.net\/news\/wp-json\/wp\/v2\/tags?post=2264"},{"taxonomy":"content_type","embeddable":true,"href":"https:\/\/fintech.mercek.net\/news\/wp-json\/wp\/v2\/content_type?post=2264"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}