{"id":2248,"date":"2026-10-05T11:30:43","date_gmt":"2026-10-05T08:30:43","guid":{"rendered":"https:\/\/fintech.mercek.net\/news\/?p=2248"},"modified":"2026-10-05T11:56:33","modified_gmt":"2026-10-05T08:56:33","slug":"garanti-bbva-ve-anbean-genclerin-dunyasini-youniversete-bulusturdu","status":"publish","type":"post","link":"https:\/\/fintech.mercek.net\/news\/2026\/10\/05\/garanti-bbva-ve-anbean-genclerin-dunyasini-youniversete-bulusturdu\/","title":{"rendered":"Garanti BBVA ve anbean, Gen\u00e7lerin D\u00fcnyas\u0131n\u0131 Youniverse’te Bulu\u015fturdu"},"content":{"rendered":"

Garanti BBVA’n\u0131n ana partnerli\u011finde d\u00fczenlenen “Youniverse: Gen\u00e7lerin Evrenine Yolculuk” etkinli\u011fi Salt Galata’da ger\u00e7ekle\u015fti. anbean taraf\u0131ndan d\u00fczenlenen ve 95 \u015firketten yakla\u015f\u0131k 120 profesyoneli bir araya getiren etkinlikte, FutureBright Group taraf\u0131ndan haz\u0131rlanan “T\u00fcrkiye’nin Gen\u00e7leri” ara\u015ft\u0131rmas\u0131n\u0131n sonu\u00e7lar\u0131 ilk kez a\u00e7\u0131kland\u0131.<\/strong><\/h2>\n

Garanti BBVA<\/strong>, gen\u00e7lerin d\u00fcnyas\u0131ndaki de\u011fi\u015fimi daha yak\u0131ndan anlamak ve gen\u00e7lik alan\u0131nda \u00e7al\u0131\u015fan profesyonelleri ortak bir zeminde bulu\u015fturmak amac\u0131yla hayata ge\u00e7en “Youniverse: Gen\u00e7lerin Evrenine Yolculuk” etkinli\u011finin ikincisine de ev sahipli\u011fi yapt\u0131. Etkinlikte FutureBright Group<\/strong> ve anbean<\/strong> taraf\u0131ndan haz\u0131rlanan “T\u00fcrkiye’nin Gen\u00e7leri” ara\u015ft\u0131rmas\u0131n\u0131n sonu\u00e7lar\u0131 ilk kez Youniverse kat\u0131l\u0131mc\u0131lar\u0131yla payla\u015f\u0131ld\u0131. Farkl\u0131 sekt\u00f6rlerden profesyonellerin kat\u0131ld\u0131\u011f\u0131 etkinlikte, gen\u00e7lerin de\u011ferleri, beklentileri ve gelece\u011fe bak\u0131\u015flar\u0131 \u00fczerinden i\u015f d\u00fcnyas\u0131n\u0131n d\u00f6n\u00fc\u015f\u00fcm\u00fc konu\u015fuldu.<\/p>\n

T\u00fcrkiye’de ya\u015fayan 17\u201326 ya\u015f aral\u0131\u011f\u0131ndaki 1.007 gen\u00e7le ger\u00e7ekle\u015ftirilen ara\u015ft\u0131rma; 403 \u00f6\u011frenci, 403 \u00e7al\u0131\u015fan ve 201 ev genciyle yap\u0131lan g\u00f6r\u00fc\u015fmelere dayan\u0131yor. Ara\u015ft\u0131rma gen\u00e7lerin yapay zek\u00e2yla kurdu\u011fu ili\u015fki, \u00e7al\u0131\u015fma hayat\u0131ndan beklentileri, gelecek planlar\u0131 ve sosyalle\u015fme tercihleri hakk\u0131nda dikkat \u00e7eken bulgular ortaya koyuyor.<\/p>\n

Gen\u00e7lerin y\u00fczde 65’i kendini k\u00f6t\u00fc hissetti\u011finde en az bir kez bir yak\u0131n\u0131 yerine yapay zek\u00e2yla konu\u015ftu\u011funu s\u00f6yl\u00fcyor<\/strong><\/h3>\n

Ara\u015ft\u0131rmaya g\u00f6re gen\u00e7ler i\u00e7in yapay zek\u00e2n\u0131n “yeni” olma hali giderek geride kal\u0131rken, “gerekli” olma hali \u00f6ne \u00e7\u0131k\u0131yor. Gen\u00e7lerin y\u00fczde 43’\u00fc yapay zek\u00e2y\u0131 hayat\u0131n\u0131n bir par\u00e7as\u0131 olarak g\u00f6rd\u00fc\u011f\u00fcn\u00fc ve hemen her g\u00fcn kulland\u0131\u011f\u0131n\u0131 belirtiyor. Y\u00fczde 53’\u00fc ise geli\u015ftirdi\u011fi fikirleri yapay zek\u00e2ya dan\u0131\u015f\u0131yor.<\/p>\n

Yapay zek\u00e2n\u0131n kullan\u0131m alan\u0131, bilgiye eri\u015fim ve fikir geli\u015ftirmeyle s\u0131n\u0131rl\u0131 kalm\u0131yor. Gen\u00e7lerin y\u00fczde 65’i kendini k\u00f6t\u00fc hissetti\u011finde en az bir kez bir yak\u0131n\u0131 yerine yapay zek\u00e2yla konu\u015ftu\u011funu s\u00f6yl\u00fcyor.<\/p>\n

Di\u011fer yandan gen\u00e7ler, yapay zek\u00e2n\u0131n d\u00fc\u015f\u00fcnme ve yarat\u0131c\u0131l\u0131k \u00fczerindeki etkilerine ili\u015fkin endi\u015feler de ta\u015f\u0131yor. Gen\u00e7lerin y\u00fczde 26’s\u0131 yapay zek\u00e2 yayg\u0131nla\u015ft\u0131k\u00e7a insanlar\u0131n daha az d\u00fc\u015f\u00fcnerek hareket etmeye ba\u015flayaca\u011f\u0131n\u0131, y\u00fczde 24’\u00fc ise haz\u0131r cevaplara al\u0131\u015f\u0131lmas\u0131yla sorgulaman\u0131n azalaca\u011f\u0131n\u0131 d\u00fc\u015f\u00fcn\u00fcyor.<\/p>\n

Gen\u00e7lerin \u00e7al\u0131\u015fma hayat\u0131na ili\u015fkin beklentilerinde de de\u011fi\u015fim g\u00f6r\u00fcl\u00fcyor<\/strong><\/h3>\n

Gen\u00e7lerin gelece\u011fe ili\u015fkin umutlar\u0131 g\u00fc\u00e7l\u00fc kalmaya devam ediyor. Ara\u015ft\u0131rmaya kat\u0131lan gen\u00e7lerin y\u00fczde 80’i gelece\u011fe dair planlar\u0131n\u0131 ve hayallerini ger\u00e7ekle\u015ftirebilece\u011fine inan\u0131yor.<\/p>\n

\u00c7al\u0131\u015fma hayat\u0131na ili\u015fkin beklentilerde de de\u011fi\u015fim g\u00f6r\u00fcl\u00fcyor. Ge\u00e7en y\u0131la k\u0131yasla gen\u00e7lerin iyi anla\u015fabilecekleri insanlarla \u00e7al\u0131\u015fma ve i\u015f g\u00fcvencesi aray\u0131\u015f\u0131 y\u00fckselirken, iyi gelir ve uzaktan \u00e7al\u0131\u015fma gibi rasyonel faydalara ili\u015fkin beklentiler geriliyor. \u0130stedi\u011fi firmada i\u015fe ba\u015flayabilece\u011fini d\u00fc\u015f\u00fcnenlerin oran\u0131 ise y\u00fczde 73.<\/p>\n

Sosyalle\u015fme ve k\u00fclt\u00fcr-sanat deneyimlerinde eri\u015fimin \u00f6tesinde ihtiya\u00e7lar var<\/strong><\/h3>\n

Ara\u015ft\u0131rma, gen\u00e7lerin tek bir gen\u00e7lik trendiyle tan\u0131mlanamayaca\u011f\u0131na ili\u015fkin g\u00f6r\u00fc\u015f\u00fc de \u00f6ne \u00e7\u0131kar\u0131yor. Gen\u00e7ler, gen\u00e7lik deneyimlerinin farkl\u0131la\u015fabilece\u011fini d\u00fc\u015f\u00fcn\u00fcyor.<\/p>\n

Ara\u015ft\u0131rma bulgular\u0131, gen\u00e7lerin sosyalle\u015fme tercihlerine ve k\u00fclt\u00fcr-sanat deneyimlerine ili\u015fkin i\u00e7g\u00f6r\u00fcler de sunuyor. Gen\u00e7lerin y\u00fczde 41’i y\u00fcz y\u00fcze sosyalle\u015fmeyi tercih ederken, y\u00fczde 31’i \u00e7evrim i\u00e7i ve y\u00fcz y\u00fcze sosyalle\u015fmeyi dengeli bi\u00e7imde s\u00fcrd\u00fcr\u00fcyor.<\/p>\n

K\u00fclt\u00fcr-sanat alan\u0131nda gen\u00e7lerin deneyimlere kat\u0131l\u0131m\u0131n\u0131 yaln\u0131zca bilet fiyatlar\u0131 belirlemiyor. Ula\u015f\u0131m, zaman, planlama ve arkada\u015flarla organizasyon yapma gibi unsurlar da kat\u0131l\u0131m\u0131 etkileyen fakt\u00f6rler aras\u0131nda yer al\u0131yor.<\/p>\n

Youniverse’te gen\u00e7ler, profesyoneller ve uzmanlar bir araya geldi<\/strong><\/h3>\n

Salt Galata’da ger\u00e7ekle\u015fen Youniverse: Gen\u00e7lerin Evrenine Yolculuk etkinli\u011fi, 95 \u015firketten yakla\u015f\u0131k 120 profesyoneli bir araya getirdi. G\u00fcn boyunca gen\u00e7lerin de\u011fi\u015fen beklentileri, gelece\u011fin \u00e7al\u0131\u015fma hayat\u0131 ve gen\u00e7lerle ileti\u015fim farkl\u0131 perspektiflerden ele al\u0131nd\u0131.<\/p>\n

Program kapsam\u0131nda Garanti BBVA<\/strong> Yetenek ve K\u00fclt\u00fcr Genel M\u00fcd\u00fcr Yard\u0131mc\u0131s\u0131 Ebru Ta\u015fc\u0131 Firuzbay<\/strong>, Evrim Kuran moderat\u00f6rl\u00fc\u011f\u00fcnde ger\u00e7ekle\u015ftirilen “Gen\u00e7lerin Evreninden Gelece\u011fe Bakmak” ba\u015fl\u0131kl\u0131 oturumda gen\u00e7lerin de\u011fi\u015fen d\u00fcnyas\u0131n\u0131n kurumlara ve \u00e7al\u0131\u015fma hayat\u0131na yans\u0131malar\u0131n\u0131 de\u011ferlendirdi. HBR T\u00fcrkiye Genel Yay\u0131n Y\u00f6netmeni Serdar Turan’\u0131n moderat\u00f6rl\u00fc\u011f\u00fcndeki gen\u00e7 panelinde ise gen\u00e7lerin \u00e7al\u0131\u015fma hayat\u0131na ve gelece\u011fe bak\u0131\u015f\u0131 konu\u015fuldu.<\/p>\n

FutureBright Group<\/strong> Kurucu Orta\u011f\u0131 Akan Abdula<\/strong>, “T\u00fcrkiye’nin Gen\u00e7leri” ara\u015ft\u0131rmas\u0131n\u0131n bulgular\u0131n\u0131 de\u011ferlendirdi.<\/p>\n

“Gen\u00e7leri dinlemek, gelece\u011fin nas\u0131l \u015fekillenece\u011fine dair bize \u00e7ok \u015fey s\u00f6yl\u00fcyor”<\/strong><\/h3>\n

Garanti BBVA<\/strong> Yetenek ve K\u00fclt\u00fcr Genel M\u00fcd\u00fcr Yard\u0131mc\u0131s\u0131 Ebru Ta\u015fc\u0131 Firuzbay<\/strong>, gen\u00e7lerin d\u00fcnyas\u0131ndaki h\u0131zl\u0131 de\u011fi\u015fimin gelece\u011fi anlamak a\u00e7\u0131s\u0131ndan \u00f6nemli ipu\u00e7lar\u0131 sundu\u011funu belirterek, “Gen\u00e7lerin beklentileri, hayata ve \u00e7al\u0131\u015fma hayat\u0131na bak\u0131\u015flar\u0131 h\u0131zla d\u00f6n\u00fc\u015f\u00fcyor. Gen\u00e7lerin fikirleri, merak\u0131 ve farkl\u0131 bak\u0131\u015f a\u00e7\u0131lar\u0131 da gelece\u011fin nas\u0131l \u015fekillenece\u011fine dair hepimize \u00e7ok de\u011ferli ipu\u00e7lar\u0131 sunuyor. FutureBright Group<\/strong> taraf\u0131ndan haz\u0131rlanan ‘T\u00fcrkiye’nin Gen\u00e7leri’ ara\u015ft\u0131rmas\u0131n\u0131n ortaya koydu\u011fu bulgular\u0131n, gen\u00e7lerin d\u00fcnyas\u0131n\u0131, \u00f6nceliklerini ve gelece\u011fe dair beklentilerini daha yak\u0131ndan anlamak a\u00e7\u0131s\u0131ndan de\u011ferli bir kaynak oldu\u011funa inan\u0131yorum. Garanti BBVA<\/strong> olarak gen\u00e7leri dinleyen, gen\u00e7lerle birlikte \u00fcreten ve gelece\u011fi birlikte \u015fekillendiren bir kurum olmay\u0131 \u00f6nemsiyoruz. anbean<\/strong> taraf\u0131ndan d\u00fczenlenen ve gen\u00e7lerin d\u00fcnyas\u0131na dair \u00e7arp\u0131c\u0131 ba\u015fl\u0131klar\u0131n ele al\u0131nd\u0131\u011f\u0131 Youniverse bulu\u015fmas\u0131n\u0131n ana partneri olmaktan da bu nedenle b\u00fcy\u00fck mutluluk duyuyoruz. Farkl\u0131 sekt\u00f6rlerden profesyonellerin gen\u00e7lerin d\u00fcnyas\u0131n\u0131 birlikte anlamaya \u00e7al\u0131\u015ft\u0131\u011f\u0131 bu bulu\u015fman\u0131n, hepimize yeni sorular, yeni bak\u0131\u015f a\u00e7\u0131lar\u0131 ve de\u011ferli i\u00e7g\u00f6r\u00fcler kazand\u0131rd\u0131\u011f\u0131na inan\u0131yorum. \u00d6n\u00fcm\u00fczdeki d\u00f6nemde de gen\u00e7lerle bir araya gelmeye, onlar\u0131 dinlemeye ve onlarla birlikte d\u00fc\u015f\u00fcnmeye devam edece\u011fiz.” dedi.<\/p>\n","protected":false},"excerpt":{"rendered":"

Garanti BBVA’n\u0131n ana partnerli\u011finde d\u00fczenlenen Youniverse etkinli\u011finde FutureBright Group’un “T\u00fcrkiye’nin Gen\u00e7leri” ara\u015ft\u0131rmas\u0131n\u0131n sonu\u00e7lar\u0131 ilk kez a\u00e7\u0131kland\u0131.<\/p>\n","protected":false},"author":2,"featured_media":1776,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_ecomap_primary_org_id":177,"_ecomap_primary_org_name":"Garanti BBVA","_ecomap_mentioned_org_ids":"[]","_ecomap_related_org_ids":"","_ecomap_match_confidence":0.9,"_ecomap_email_message_id":"1a10b26a33d78226","_ecomap_email_from":"pressrelease@faselis.com","_ecomap_editor_notes":"T\u00fcrk\u00e7e b\u00fclten editoryal format\u0131 (h2\/h3, spot) uyguland\u0131; Firma profili eki metinden \u00e7\u0131kar\u0131ld\u0131; Do\u011frulanamayan pazarlama iddialar\u0131 yumu\u015fat\u0131ld\u0131; B\u00fclten altl\u0131\u011f\u0131 ve tekrarlayan footer temizlendi; Edit\u00f6r \u00f6zeti olu\u015fturuldu; Hafif d\u00fczeltme yap\u0131ld\u0131; Ba\u015fl\u0131k g\u00f6zden ge\u00e7irildi; Yap\u0131 \u00e7\u0131kar\u0131m\u0131 uyguland\u0131.","_ecomap_original_body":"

Say\u0131n Fintechistanbul.org - Web Sitesi Yaz\u0131i\u015fleri,
Garanti BBVA, gen\u00e7lerin d\u00fcnyas\u0131ndaki de\u011fi\u015fimi daha yak\u0131ndan anlamak ve gen\u00e7lik alan\u0131nda \u00e7al\u0131\u015fan profesyonelleri ortak bir zeminde bulu\u015fturmak amac\u0131yla hayata ge\u00e7en \u201cYouniverse: Gen\u00e7lerin Evrenine Yolculuk\u201d etkinli\u011finin ikincisine de ev sahipli\u011fi yapt\u0131.
Bas\u0131n b\u00fclteni ve g\u00f6rselleri bilginize sunar\u0131z.

Sevgiler,

<\/p>Garanti BBVA ve anbean, gen\u00e7lerin d\u00fcnyas\u0131n\u0131 Youniverse\u2019te bulu\u015fturdu: \u201cT\u00fcrkiye\u2019nin Gen\u00e7leri\u201d ara\u015ft\u0131rmas\u0131n\u0131n sonu\u00e7lar\u0131 ilk kez a\u00e7\u0131kland\u0131<\/title> <center><table align=\"center\" border=\"0\" cellpadding=\"0\" cellspacing=\"0\" width=\"100%\" height=\"100%\" id=\"bodycontent\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; background-color: #f6f7f8; color: #1c2b28; font-size: 12px; margin: 0; margin-top: 0px; mso-table-lspace: 0pt; mso-table-rspace: 0pt; padding: 0; padding-top: 0px;\"><tr style=\"border: 0px none; border-collapse: collapse; border-spacing: 0px;\"><td align=\"center\" valign=\"top\" id=\"bodyinside\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; background-color: #f6f7f8; border-collapse: collapse; color: #1c2b28; font-size: 12px; margin: 0; mso-table-lspace: 0pt; mso-table-rspace: 0pt; padding: 20px;\"><table border=\"0\" cellpadding=\"0\" cellspacing=\"0\" id=\"template\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; background-color: #ffffff; margin-top: 0px; mso-table-lspace: 0pt; mso-table-rspace: 0pt; padding-top: 0px; width: 600px;\" width=\"600\"><tr style=\"border: 0px none; border-collapse: collapse; border-spacing: 0px;\"><td align=\"center\" valign=\"top\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; border-collapse: collapse; mso-table-lspace: 0pt; mso-table-rspace: 0pt;\"><table border=\"0\" cellpadding=\"0\" cellspacing=\"0\" width=\"100%\" id=\"preheader\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; background-color: #f6f7f8; margin-top: 0px; mso-table-lspace: 0pt; mso-table-rspace: 0pt; padding-top: 0px;\"><tr style=\"border: 0px none; border-collapse: collapse; border-spacing: 0px;\"><td valign=\"top\" class=\"preheadercontent\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; border-collapse: collapse; color: #808080; font-family: Helvetica,Arial,sans-serif; font-size: 11px; line-height: 125%; mso-table-lspace: 0pt; mso-table-rspace: 0pt; padding-bottom: 10px; padding-left: 20px; padding-right: 20px; padding-top: 10px; text-align: center;\"><\/td><\/tr><\/table><\/td><\/tr><tr style=\"border: 0px none; border-collapse: collapse; border-spacing: 0px;\"><td align=\"center\" valign=\"top\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; border-collapse: collapse; mso-table-lspace: 0pt; mso-table-rspace: 0pt; padding-top:20px\"><table border=\"0\" cellpadding=\"0\" cellspacing=\"0\" width=\"100%\" class=\"mailbody\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; font-family: Helvetica,Arial,sans-serif; font-size: 14px; line-height: 1.5; margin-top: 0px; mso-table-lspace: 0pt; mso-table-rspace: 0pt; padding-bottom: 20px; padding-left: 20px; padding-right: 20px; padding-top: 20px;\"><tr style=\"border: 0px none; border-collapse: collapse; border-spacing: 0px;\"><td valign=\"top\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; border-collapse: collapse; mso-table-lspace: 0pt; mso-table-rspace: 0pt;\"><p style='margin-top:0cm;margin-right:0cm;margin-bottom:8.0pt;margin-left:0cm;line-height:115%;font-size:16px;font-family:\"Aptos\",sans-serif;text-align:center;'><strong fr-original-style=\"\" style=\"font-weight: 700;\"><span style=\"font-size:21px;line-height:115%;\">Garanti BBVA ve anbean, gen\u00e7lerin d\u00fcnyas\u0131n\u0131 Youniverse\u2019te bulu\u015fturdu:<\/span><\/strong><\/p><p style='margin-top:0cm;margin-right:0cm;margin-bottom:8.0pt;margin-left:0cm;line-height:115%;font-size:16px;font-family:\"Aptos\",sans-serif;text-align:center;'><strong fr-original-style=\"\" style=\"font-weight: 700;\"><span style=\"font-size:21px;line-height:115%;\">\u201cT\u00fcrkiye\u2019nin Gen\u00e7leri\u201d ara\u015ft\u0131rmas\u0131n\u0131n sonu\u00e7lar\u0131 ilk kez a\u00e7\u0131kland\u0131<\/span><\/strong><\/p><p style='margin-top:0cm;margin-right:0cm;margin-bottom:8.0pt;margin-left:0cm;line-height:115%;font-size:16px;font-family:\"Aptos\",sans-serif;text-align:center;'><strong fr-original-style=\"\" style=\"font-weight: 700;\">Garanti BBVA\u2019n\u0131n ana partnerli\u011finde, gen\u00e7lerin de\u011fi\u015fen d\u00fcnyas\u0131n\u0131 ve gelece\u011fe dair bak\u0131\u015f a\u00e7\u0131lar\u0131n\u0131 anlamak amac\u0131yla d\u00fczenlenen \u201cYouniverse: Gen\u00e7lerin Evrenine Yolculuk\u201d etkinli\u011fi Salt Galata\u2019da ger\u00e7ekle\u015fti. anbean taraf\u0131ndan d\u00fczenlenen ve 95 \u015firketten yakla\u015f\u0131k 120 profesyoneli bir araya getiren etkinlikte, FutureBright Group taraf\u0131ndan haz\u0131rlanan \u201cT\u00fcrkiye\u2019nin Gen\u00e7leri\u201d ara\u015ft\u0131rmas\u0131n\u0131n sonu\u00e7lar\u0131 ilk kez a\u00e7\u0131kland\u0131. G\u00fcn boyunca gen\u00e7lerin de\u011fi\u015fen beklentileri, gelece\u011fin \u00e7al\u0131\u015fma hayat\u0131 ve gen\u00e7lerle ileti\u015fim farkl\u0131 perspektiflerden ele al\u0131nd\u0131.<\/strong><\/p><p style='margin-top:0cm;margin-right:0cm;margin-bottom:8.0pt;margin-left:0cm;line-height:115%;font-size:16px;font-family:\"Aptos\",sans-serif;text-align:justify;'>Garanti BBVA, gen\u00e7lerin d\u00fcnyas\u0131ndaki de\u011fi\u015fimi daha yak\u0131ndan anlamak ve gen\u00e7lik alan\u0131nda \u00e7al\u0131\u015fan profesyonelleri ortak bir zeminde bulu\u015fturmak amac\u0131yla hayata ge\u00e7en \u201cYouniverse: Gen\u00e7lerin Evrenine Yolculuk\u201d etkinli\u011finin ikincisine de ev sahipli\u011fi yapt\u0131. Etkinlikte FutureBright Group ve anbean taraf\u0131ndan haz\u0131rlanan \u201cT\u00fcrkiye\u2019nin Gen\u00e7leri\u201d ara\u015ft\u0131rmas\u0131n\u0131n sonu\u00e7lar\u0131 ilk kez Youniverse kat\u0131l\u0131mc\u0131lar\u0131yla payla\u015f\u0131ld\u0131. Farkl\u0131 sekt\u00f6rlerden profesyonellerin kat\u0131ld\u0131\u011f\u0131 etkinlikte, gen\u00e7lerin de\u011ferleri, beklentileri ve gelece\u011fe bak\u0131\u015flar\u0131 \u00fczerinden i\u015f d\u00fcnyas\u0131n\u0131n d\u00f6n\u00fc\u015f\u00fcm\u00fc konu\u015fuldu.<\/p><p style='margin-top:0cm;margin-right:0cm;margin-bottom:8.0pt;margin-left:0cm;line-height:115%;font-size:16px;font-family:\"Aptos\",sans-serif;text-align:justify;'>T\u00fcrkiye\u2019de ya\u015fayan 17\u201326 ya\u015f aral\u0131\u011f\u0131ndaki 1.007 gen\u00e7le ger\u00e7ekle\u015ftirilen ara\u015ft\u0131rma; 403 \u00f6\u011frenci, 403 \u00e7al\u0131\u015fan ve 201 ev genciyle yap\u0131lan g\u00f6r\u00fc\u015fmelere dayan\u0131yor. Ara\u015ft\u0131rma gen\u00e7lerin yapay zek\u00e2yla kurdu\u011fu ili\u015fki, \u00e7al\u0131\u015fma hayat\u0131ndan beklentileri, gelecek planlar\u0131 ve sosyalle\u015fme tercihleri hakk\u0131nda dikkat \u00e7eken bulgular ortaya koyuyor.<\/p><p style='margin-top:0cm;margin-right:0cm;margin-bottom:8.0pt;margin-left:0cm;line-height:115%;font-size:16px;font-family:\"Aptos\",sans-serif;text-align:justify;'><strong fr-original-style=\"\" style=\"font-weight: 700;\">Gen\u00e7lerin y\u00fczde 65\u2019i kendini k\u00f6t\u00fc hissetti\u011finde en az bir kez bir yak\u0131n\u0131 yerine yapay zek\u00e2yla konu\u015ftu\u011funu s\u00f6yl\u00fcyor<\/strong><\/p><p style='margin-top:0cm;margin-right:0cm;margin-bottom:8.0pt;margin-left:0cm;line-height:115%;font-size:16px;font-family:\"Aptos\",sans-serif;text-align:justify;'>Ara\u015ft\u0131rmaya g\u00f6re gen\u00e7ler i\u00e7in yapay zek\u00e2n\u0131n \u201cyeni\u201d olma hali giderek geride kal\u0131rken, \u201cgerekli\u201d olma hali \u00f6ne \u00e7\u0131k\u0131yor. Gen\u00e7lerin y\u00fczde 43\u2019\u00fc yapay zek\u00e2y\u0131 hayat\u0131n\u0131n bir par\u00e7as\u0131 olarak g\u00f6rd\u00fc\u011f\u00fcn\u00fc ve hemen her g\u00fcn kulland\u0131\u011f\u0131n\u0131 belirtiyor. Y\u00fczde 53\u2019\u00fc ise geli\u015ftirdi\u011fi fikirleri yapay zek\u00e2ya dan\u0131\u015f\u0131yor.<\/p><p style='margin-top:0cm;margin-right:0cm;margin-bottom:8.0pt;margin-left:0cm;line-height:115%;font-size:16px;font-family:\"Aptos\",sans-serif;text-align:justify;'>Yapay zek\u00e2n\u0131n kullan\u0131m alan\u0131, bilgiye eri\u015fim ve fikir geli\u015ftirmeyle s\u0131n\u0131rl\u0131 kalm\u0131yor. Gen\u00e7lerin y\u00fczde 65\u2019i kendini k\u00f6t\u00fc hissetti\u011finde en az bir kez bir yak\u0131n\u0131 yerine yapay zek\u00e2yla konu\u015ftu\u011funu s\u00f6yl\u00fcyor.<\/p><p style='margin-top:0cm;margin-right:0cm;margin-bottom:8.0pt;margin-left:0cm;line-height:115%;font-size:16px;font-family:\"Aptos\",sans-serif;text-align:justify;'>Di\u011fer yandan gen\u00e7ler, yapay zek\u00e2n\u0131n d\u00fc\u015f\u00fcnme ve yarat\u0131c\u0131l\u0131k \u00fczerindeki etkilerine ili\u015fkin endi\u015feler de ta\u015f\u0131yor. Gen\u00e7lerin y\u00fczde 26\u2019s\u0131 yapay zek\u00e2 yayg\u0131nla\u015ft\u0131k\u00e7a insanlar\u0131n daha az d\u00fc\u015f\u00fcnerek hareket etmeye ba\u015flayaca\u011f\u0131n\u0131, y\u00fczde 24\u2019\u00fc ise haz\u0131r cevaplara al\u0131\u015f\u0131lmas\u0131yla sorgulaman\u0131n azalaca\u011f\u0131n\u0131 d\u00fc\u015f\u00fcn\u00fcyor.<\/p><p style='margin-top:0cm;margin-right:0cm;margin-bottom:8.0pt;margin-left:0cm;line-height:115%;font-size:16px;font-family:\"Aptos\",sans-serif;text-align:justify;'><strong fr-original-style=\"\" style=\"font-weight: 700;\">Gen\u00e7lerin \u00e7al\u0131\u015fma hayat\u0131na ili\u015fkin beklentilerinde de de\u011fi\u015fim g\u00f6r\u00fcl\u00fcyor.<\/strong><\/p><p style='margin-top:0cm;margin-right:0cm;margin-bottom:8.0pt;margin-left:0cm;line-height:115%;font-size:16px;font-family:\"Aptos\",sans-serif;text-align:justify;'>Gen\u00e7lerin gelece\u011fe ili\u015fkin umutlar\u0131 g\u00fc\u00e7l\u00fc kalmaya devam ediyor. Ara\u015ft\u0131rmaya kat\u0131lan gen\u00e7lerin y\u00fczde 80\u2019i gelece\u011fe dair planlar\u0131n\u0131 ve hayallerini ger\u00e7ekle\u015ftirebilece\u011fine inan\u0131yor.<\/p><p style='margin-top:0cm;margin-right:0cm;margin-bottom:8.0pt;margin-left:0cm;line-height:115%;font-size:16px;font-family:\"Aptos\",sans-serif;text-align:justify;'>\u00c7al\u0131\u015fma hayat\u0131na ili\u015fkin beklentilerde de de\u011fi\u015fim g\u00f6r\u00fcl\u00fcyor. Ge\u00e7en y\u0131la k\u0131yasla gen\u00e7lerin iyi anla\u015fabilecekleri insanlarla \u00e7al\u0131\u015fma ve i\u015f g\u00fcvencesi aray\u0131\u015f\u0131 y\u00fckselirken, iyi gelir ve uzaktan \u00e7al\u0131\u015fma gibi rasyonel faydalara ili\u015fkin beklentiler geriliyor. \u0130stedi\u011fi firmada i\u015fe ba\u015flayabilece\u011fini d\u00fc\u015f\u00fcnenlerin oran\u0131 ise y\u00fczde 73.<\/p><p style='margin-top:0cm;margin-right:0cm;margin-bottom:8.0pt;margin-left:0cm;line-height:115%;font-size:16px;font-family:\"Aptos\",sans-serif;text-align:justify;'><strong fr-original-style=\"\" style=\"font-weight: 700;\">Sosyalle\u015fme ve k\u00fclt\u00fcr-sanat deneyimlerinde eri\u015fimin \u00f6tesinde ihtiya\u00e7lar var<\/strong><\/p><p style='margin-top:0cm;margin-right:0cm;margin-bottom:8.0pt;margin-left:0cm;line-height:115%;font-size:16px;font-family:\"Aptos\",sans-serif;text-align:justify;'>Ara\u015ft\u0131rma, gen\u00e7lerin tek bir gen\u00e7lik trendiyle tan\u0131mlanamayaca\u011f\u0131na ili\u015fkin g\u00f6r\u00fc\u015f\u00fc de \u00f6ne \u00e7\u0131kar\u0131yor. Gen\u00e7ler, gen\u00e7lik deneyimlerinin farkl\u0131la\u015fabilece\u011fini d\u00fc\u015f\u00fcn\u00fcyor.<\/p><p style='margin-top:0cm;margin-right:0cm;margin-bottom:8.0pt;margin-left:0cm;line-height:115%;font-size:16px;font-family:\"Aptos\",sans-serif;text-align:justify;'>Ara\u015ft\u0131rma bulgular\u0131, gen\u00e7lerin sosyalle\u015fme tercihlerine ve k\u00fclt\u00fcr-sanat deneyimlerine ili\u015fkin i\u00e7g\u00f6r\u00fcler de sunuyor. Gen\u00e7lerin y\u00fczde 41\u2019i y\u00fcz y\u00fcze sosyalle\u015fmeyi tercih ederken, y\u00fczde 31\u2019i \u00e7evrim i\u00e7i ve y\u00fcz y\u00fcze sosyalle\u015fmeyi dengeli bi\u00e7imde s\u00fcrd\u00fcr\u00fcyor.<\/p><p style='margin-top:0cm;margin-right:0cm;margin-bottom:8.0pt;margin-left:0cm;line-height:115%;font-size:16px;font-family:\"Aptos\",sans-serif;text-align:justify;'>K\u00fclt\u00fcr-sanat alan\u0131nda gen\u00e7lerin deneyimlere kat\u0131l\u0131m\u0131n\u0131 yaln\u0131zca bilet fiyatlar\u0131 belirlemiyor. Ula\u015f\u0131m, zaman, planlama ve arkada\u015flarla organizasyon yapma gibi unsurlar da kat\u0131l\u0131m\u0131 etkileyen fakt\u00f6rler aras\u0131nda yer al\u0131yor.<\/p><p style='margin-top:0cm;margin-right:0cm;margin-bottom:8.0pt;margin-left:0cm;line-height:115%;font-size:16px;font-family:\"Aptos\",sans-serif;text-align:justify;'><strong fr-original-style=\"\" style=\"font-weight: 700;\">Youniverse\u2019te gen\u00e7ler, profesyoneller ve uzmanlar bir araya geldi<\/strong><\/p><p style='margin-top:0cm;margin-right:0cm;margin-bottom:8.0pt;margin-left:0cm;line-height:115%;font-size:16px;font-family:\"Aptos\",sans-serif;text-align:justify;'>Salt Galata\u2019da ger\u00e7ekle\u015fen Youniverse: Gen\u00e7lerin Evrenine Yolculuk etkinli\u011fi, 95 \u015firketten yakla\u015f\u0131k 120 profesyoneli bir araya getirdi. G\u00fcn boyunca gen\u00e7lerin de\u011fi\u015fen beklentileri, gelece\u011fin \u00e7al\u0131\u015fma hayat\u0131 ve gen\u00e7lerle ileti\u015fim farkl\u0131 perspektiflerden ele al\u0131nd\u0131.<\/p><p style='margin-top:0cm;margin-right:0cm;margin-bottom:8.0pt;margin-left:0cm;line-height:115%;font-size:16px;font-family:\"Aptos\",sans-serif;text-align:justify;'>Program kapsam\u0131nda Garanti BBVA Yetenek ve K\u00fclt\u00fcr Genel M\u00fcd\u00fcr Yard\u0131mc\u0131s\u0131 Ebru Ta\u015fc\u0131 Firuzbay, Evrim Kuran moderat\u00f6rl\u00fc\u011f\u00fcnde ger\u00e7ekle\u015ftirilen \u201cGen\u00e7lerin Evreninden Gelece\u011fe Bakmak\u201d ba\u015fl\u0131kl\u0131 oturumda gen\u00e7lerin de\u011fi\u015fen d\u00fcnyas\u0131n\u0131n kurumlara ve \u00e7al\u0131\u015fma hayat\u0131na yans\u0131malar\u0131n\u0131 de\u011ferlendirdi. HBR T\u00fcrkiye Genel Yay\u0131n Y\u00f6netmeni Serdar Turan\u2019\u0131n moderat\u00f6rl\u00fc\u011f\u00fcndeki gen\u00e7 panelinde ise gen\u00e7lerin \u00e7al\u0131\u015fma hayat\u0131na ve gelece\u011fe bak\u0131\u015f\u0131 konu\u015fuldu.<\/p><p style='margin-top:0cm;margin-right:0cm;margin-bottom:8.0pt;margin-left:0cm;line-height:115%;font-size:16px;font-family:\"Aptos\",sans-serif;text-align:justify;'>FutureBright Group Kurucu Orta\u011f\u0131 Akan Abdula, \u201cT\u00fcrkiye\u2019nin Gen\u00e7leri\u201d ara\u015ft\u0131rmas\u0131n\u0131n bulgular\u0131n\u0131 de\u011ferlendirdi.<\/p><p style='margin-top:0cm;margin-right:0cm;margin-bottom:8.0pt;margin-left:0cm;line-height:115%;font-size:16px;font-family:\"Aptos\",sans-serif;text-align:justify;'><strong fr-original-style=\"\" style=\"font-weight: 700;\">\u201cGen\u00e7leri dinlemek, gelece\u011fin nas\u0131l \u015fekillenece\u011fine dair bize \u00e7ok \u015fey s\u00f6yl\u00fcyor\u201d<\/strong><\/p><p style='margin-top:0cm;margin-right:0cm;margin-bottom:8.0pt;margin-left:0cm;line-height:115%;font-size:16px;font-family:\"Aptos\",sans-serif;text-align:justify;'><strong fr-original-style=\"\" style=\"font-weight: 700;\">Garanti BBVA Yetenek ve K\u00fclt\u00fcr Genel M\u00fcd\u00fcr Yard\u0131mc\u0131s\u0131 Ebru Ta\u015fc\u0131 Firuzbay<\/strong>, gen\u00e7lerin d\u00fcnyas\u0131ndaki h\u0131zl\u0131 de\u011fi\u015fimin gelece\u011fi anlamak a\u00e7\u0131s\u0131ndan \u00f6nemli ipu\u00e7lar\u0131 sundu\u011funu belirterek, \u201cGen\u00e7lerin beklentileri, hayata ve \u00e7al\u0131\u015fma hayat\u0131na bak\u0131\u015flar\u0131 h\u0131zla d\u00f6n\u00fc\u015f\u00fcyor. Gen\u00e7lerin fikirleri, merak\u0131 ve farkl\u0131 bak\u0131\u015f a\u00e7\u0131lar\u0131 da gelece\u011fin nas\u0131l \u015fekillenece\u011fine dair hepimize \u00e7ok de\u011ferli ipu\u00e7lar\u0131 sunuyor. FutureBright Group taraf\u0131ndan haz\u0131rlanan \u2018T\u00fcrkiye\u2019nin Gen\u00e7leri\u2019 ara\u015ft\u0131rmas\u0131n\u0131n ortaya koydu\u011fu bulgular\u0131n, gen\u00e7lerin d\u00fcnyas\u0131n\u0131, \u00f6nceliklerini ve gelece\u011fe dair beklentilerini daha yak\u0131ndan anlamak a\u00e7\u0131s\u0131ndan de\u011ferli bir kaynak oldu\u011funa inan\u0131yorum. Garanti BBVA olarak gen\u00e7leri dinleyen, gen\u00e7lerle birlikte \u00fcreten ve gelece\u011fi birlikte \u015fekillendiren bir kurum olmay\u0131 \u00f6nemsiyoruz. anbean taraf\u0131ndan d\u00fczenlenen ve gen\u00e7lerin d\u00fcnyas\u0131na dair \u00e7arp\u0131c\u0131 ba\u015fl\u0131klar\u0131n ele al\u0131nd\u0131\u011f\u0131 Youniverse bulu\u015fmas\u0131n\u0131n ana partneri olmaktan da bu nedenle b\u00fcy\u00fck mutluluk duyuyoruz. Farkl\u0131 sekt\u00f6rlerden profesyonellerin gen\u00e7lerin d\u00fcnyas\u0131n\u0131 birlikte anlamaya \u00e7al\u0131\u015ft\u0131\u011f\u0131 bu bulu\u015fman\u0131n, hepimize yeni sorular, yeni bak\u0131\u015f a\u00e7\u0131lar\u0131 ve de\u011ferli i\u00e7g\u00f6r\u00fcler kazand\u0131rd\u0131\u011f\u0131na inan\u0131yorum. \u00d6n\u00fcm\u00fczdeki d\u00f6nemde de gen\u00e7lerle bir araya gelmeye, onlar\u0131 dinlemeye ve onlarla birlikte d\u00fc\u015f\u00fcnmeye devam edece\u011fiz.\u201d dedi.<\/p><\/td><\/tr><\/table><\/td><\/tr><tr style=\"border: 0px none; border-collapse: collapse; border-spacing: 0px;\"><td align=\"center\" valign=\"top\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; border-collapse: collapse; mso-table-lspace: 0pt; mso-table-rspace: 0pt;\"><table border=\"0\" cellpadding=\"0\" cellspacing=\"4\" width=\"100%\" id=\"photos\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; margin-top: 0px; mso-table-lspace: 0pt; mso-table-rspace: 0pt; padding-top: 0px;\"><tr style=\"border: 0px none; border-collapse: collapse; border-spacing: 0px;\"><td align=\"center\" valign=\"top\" class=\"photo\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; border-collapse: collapse; mso-table-lspace: 0pt; mso-table-rspace: 0pt; padding-top: 20px; width: 200px; max-width: 200px; overflow: hidden;\" width=\"200\"><a href=\"https:\/\/get.faselis.com\/downloadfile.php?uid=11816129&uidchk=3e57e&ct=tr&pt=1273900&pts=1009447&e=bulten@mercek.net&o=28894&ot=4&chk=547b0\" target=\"_blank\"><img border=\"0\" src=\"https:\/\/img.faselis.com\/faselis_tr\/brands\/28898\/s1791186282_Ebru_Ta__c___Firuzbay.jpg.jpg\" style=\"-ms-interpolation-mode: bicubic; border: 0; height: auto; line-height: 100%; max-width: 160px; outline: none; text-decoration: none;\" class=\"photoimage\"><\/a><p class=\"alttext\" style=\"width:194px;max-width: 194px;padding:0 20px;padding-bottom: 0; padding-left: 20px; padding-right: 20px; padding-top: 0; font-family: Helvetica,Arial,sans-serif; font-size: 11px;overflow:hidden;\" align=\"left\" valign=\"top\"><\/p><\/td><td align=\"center\" valign=\"top\" class=\"photo\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; border-collapse: collapse; mso-table-lspace: 0pt; mso-table-rspace: 0pt; padding-top: 20px; width: 200px;\" width=\"200\"><\/td><td align=\"center\" valign=\"top\" class=\"photo\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; border-collapse: collapse; mso-table-lspace: 0pt; mso-table-rspace: 0pt; padding-top: 20px; width: 200px;\" width=\"200\"><\/td><\/tr><tr style=\"border: 0px none; border-collapse: collapse; border-spacing: 0px;\"><td align=\"center\" valign=\"top\" class=\"photo\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; border-collapse: collapse; mso-table-lspace: 0pt; mso-table-rspace: 0pt; padding-top: 20px; width: 200px;\" width=\"200\"><\/td><\/tr><\/table><\/td><\/tr><tr style=\"border: 0px none; border-collapse: collapse; border-spacing: 0px;\"><td align=\"center\" valign=\"top\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; border-collapse: collapse; mso-table-lspace: 0pt; mso-table-rspace: 0pt;\"><table border=\"0\" cellpadding=\"0\" cellspacing=\"0\" width=\"100%\" id=\"photodesc\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; color: #1c2b28; font-family: Helvetica,Arial,sans-serif; font-size: 12px; line-height: 150%; margin-top: 0px; mso-table-lspace: 0pt; mso-table-rspace: 0pt; padding-bottom: 20px; padding-left: 20px; padding-right: 20px; padding-top: 0px;\"><tr style=\"border: 0px none; border-collapse: collapse; border-spacing: 0px;\"><td valign=\"top\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; border-collapse: collapse; mso-table-lspace: 0pt; mso-table-rspace: 0pt;\"><\/td><\/tr><\/table><\/td><\/tr><tr style=\"border: 0px none; border-collapse: collapse; border-spacing: 0px;\"><td align=\"center\" valign=\"top\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; border-collapse: collapse; mso-table-lspace: 0pt; mso-table-rspace: 0pt;\"><table border=\"0\" cellpadding=\"0\" cellspacing=\"0\" width=\"100%\" id=\"videos\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; margin-top: 0px; mso-table-lspace: 0pt; mso-table-rspace: 0pt; padding-bottom: 20px; padding-left: 20px; padding-right: 20px; padding-top: 0px;\"><tr style=\"border: 0px none; border-collapse: collapse; border-spacing: 0px;\"><td align=\"left\" valign=\"top\" colspan=\"3\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; border-collapse: collapse; mso-table-lspace: 0pt; mso-table-rspace: 0pt;\"><h2 class=\"headers\" style=\"border-bottom: 2px solid #CCCCCC; color: black; font-family: Helvetica,Arial,sans-serif; font-size: 18px; font-weight: bold; height: 32px; line-height: 32px; padding-bottom: 0; padding-left: 0; padding-right: 0; padding-top: 20px;\">Ek Dosyalar<\/h2><\/td><\/tr><tr style=\"border: 0px none; border-collapse: collapse; border-spacing: 0px;\"><td valign=\"top\" class=\"attachmentimage\" height=\"22\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; border-collapse: collapse; height: 22px; line-height: 22px; mso-table-lspace: 0pt; mso-table-rspace: 0pt; width: 22px;\" width=\"22\"><img border=\"0\" src=\"https:\/\/img.faselis.com\/mailing\/attachment.png\" alt=\"msword Icon\" style=\"-ms-interpolation-mode: bicubic; border: 0; height: auto; line-height: 100%; outline: none; text-decoration: none;\"><\/td><td valign=\"top\" class=\"attachmenttext\" height=\"22\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; border-collapse: collapse; font-family: Helvetica,Arial,sans-serif; font-size: 12px; height: 22px; line-height: 22px; mso-table-lspace: 0pt; mso-table-rspace: 0pt; padding-left: 10px; padding-right: 10px; text-align: left;\">Garanti BBVA_Youniverse_BB.docx<\/td><td valign=\"top\" class=\"videodownload\" height=\"22\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; border-collapse: collapse; font-family: Helvetica,Arial,sans-serif; font-size: 12px; font-weight: bold; height: 22px; line-height: 22px; mso-table-lspace: 0pt; mso-table-rspace: 0pt; text-align: right; width: 100px;\" width=\"100\"><a href=\"https:\/\/get.faselis.com\/downloadfile.php?uid=11816130&uidchk=00ef0&ct=tr&pt=1273900&pts=1009447&e=bulten@mercek.net&o=28894&ot=4&chk=547b0\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; color: #1c2b28; text-decoration: underline;\">\u0130ndir<\/a><\/td><\/tr><\/table><\/td><\/tr><tr style=\"border: 0px none; border-collapse: collapse; border-spacing: 0px;\"><td align=\"center\" valign=\"top\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; border-collapse: collapse; mso-table-lspace: 0pt; mso-table-rspace: 0pt;\"><table border=\"0\" cellpadding=\"0\" cellspacing=\"0\" width=\"100%\" id=\"footer\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; background-color: #f6f7f8; margin-top: 0px; mso-table-lspace: 0pt; mso-table-rspace: 0pt; padding-bottom: 20px; padding-left: 20px; padding-right: 20px; padding-top: 0px;\"><tr style=\"border: 0px none; border-collapse: collapse; border-spacing: 0px;\"><td valign=\"top\" class=\"footercontent\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; border-collapse: collapse; color: #808080; font-family: Helvetica,Arial,sans-serif; font-size: 10px; line-height: 150%; mso-table-lspace: 0pt; mso-table-rspace: 0pt; padding-bottom: 20px; padding-left: 20px; padding-right: 20px; padding-top: 0; text-align: center;\"><br><br>Bu eposta 'Garanti BBVA' ad\u0131na bulten@mercek.net adresine g\u00f6nderilmi\u015ftir.<br>'Garanti BBVA' ile ilgili ve\/veya ba\u015fka bir marka ile ilgili bas\u0131n b\u00fclteni veya bas\u0131n daveti almak istemiyorsan\u0131z marka, sekt\u00f6r ve abonelik ayarlar\u0131 i\u00e7in l\u00fctfen <a href=\"https:\/\/media.faselis.com\/tr\/?l=eyJwb3N0SUQiOjEyNzM5MDAsInBvc3RTZW5kaW5nSUQiOjEwMDk0NDcsImNvdW50cnkiOiJ0ciIsIm93bmVySUQiOjI4ODk0LCJvd25lclR5cGUiOjQsImVtYWlsIjoiYnVsdGVuQG1lcmNlay5uZXQiLCJjaGsiOiJhOGM5YTBhZTg0ZjdhN2ZiYmZhN2Q0N2QxMzk3NWNhNiJ9\">t\u0131klay\u0131n\u0131z.<\/a> <br> <\/td><\/tr><tr style=\"border: 0px none; 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