{"id":2246,"date":"2026-10-05T10:57:54","date_gmt":"2026-10-05T07:57:54","guid":{"rendered":"https:\/\/fintech.mercek.net\/news\/?p=2246"},"modified":"2026-10-05T11:00:00","modified_gmt":"2026-10-05T08:00:00","slug":"pazarama-ve-turk-hava-yollari-is-birligiyle-miller-alisverise-donusuyor","status":"publish","type":"post","link":"https:\/\/fintech.mercek.net\/news\/2026\/10\/05\/pazarama-ve-turk-hava-yollari-is-birligiyle-miller-alisverise-donusuyor\/","title":{"rendered":"Pazarama ve T\u00fcrk Hava Yollar\u0131 \u0130\u015f Birli\u011fiyle Miller Al\u0131\u015fveri\u015fe D\u00f6n\u00fc\u015f\u00fcyor"},"content":{"rendered":"<h2><strong>Pazarama, T\u00fcrk Hava Yollar\u0131 ile ger\u00e7ekle\u015ftirdi\u011fi i\u015f birli\u011fiyle Miles&#038;Smiles \u00fcyelerine yeni bir avantaj sunuyor. \u0130\u015f birli\u011fi kapsam\u0131nda \u00fcyeler, Millerini Pazarama Puan&#8217;a d\u00f6n\u00fc\u015ft\u00fcrerek Pazarama ekosistemindeki al\u0131\u015fveri\u015flerinde de\u011ferlendirebiliyor.<\/strong><\/h2>\n<p>T\u00fcrkiye&#8217;nin e-ticaret ekosisteminde kullan\u0131c\u0131lar\u0131na farkl\u0131 ihtiya\u00e7lar\u0131 i\u00e7in u\u00e7tan uca \u00e7\u00f6z\u00fcmler sunan <strong>T\u00fcrkiye \u0130\u015f Bankas\u0131<\/strong>&#8216;n\u0131n y\u00fczde 100 i\u015ftiraki <strong>Pazarama<\/strong>, T\u00fcrkiye&#8217;nin bayrak ta\u015f\u0131y\u0131c\u0131 hava yolu \u015firketi <strong>T\u00fcrk Hava Yollar\u0131<\/strong> ile yeni bir i\u015f birli\u011fine imza att\u0131. Bu i\u015f birli\u011fiyle <strong>Miles&#038;Smiles<\/strong> \u00fcyelerinin biriktirdikleri Miller, <strong>Shop&#038;Miles<\/strong> arac\u0131l\u0131\u011f\u0131yla <strong>Pazarama Puan<\/strong>&#8216;a d\u00f6n\u00fc\u015ft\u00fcr\u00fclerek Pazarama&#8217;n\u0131n kullan\u0131c\u0131lar\u0131na sundu\u011fu \u00f6deme se\u00e7eneklerine yeni bir alternatif olarak ekleniyor.<\/p>\n<h3><strong>Miller Pazarama Puan&#8217;a an\u0131nda d\u00f6n\u00fc\u015ft\u00fcr\u00fclebiliyor<\/strong><\/h3>\n<p>Pazarama \u00fcyeleri, hesaplar\u0131ndaki &#8220;Puanlar\u0131m&#8221; alan\u0131ndan Millerini Pazarama Puan&#8217;a d\u00f6n\u00fc\u015ft\u00fcrebiliyor. D\u00f6n\u00fc\u015ft\u00fcr\u00fclen puanlar, Pazarama&#8217;n\u0131n 50 milyonu a\u015fan \u00fcr\u00fcn se\u00e7ene\u011finde de\u011ferlendirilebiliyor ve kullan\u0131c\u0131lara \u00f6zg\u00fcr ve esnek bir al\u0131\u015fveri\u015f deneyimi imk\u00e2n\u0131 sa\u011flan\u0131yor.<\/p>\n<p>Miles&#038;Smiles \u00fcyeleri, d\u00f6n\u00fc\u015ft\u00fcrmek istedikleri Mil miktar\u0131n\u0131n Pazarama Puan kar\u015f\u0131l\u0131\u011f\u0131n\u0131 i\u015flem \u00f6ncesinde g\u00f6rebiliyor. \u0130\u015flemin tamamlanmas\u0131yla birlikte Miller Pazarama Puan&#8217;a d\u00f6n\u00fc\u015ferek ve kullan\u0131c\u0131n\u0131n mevcut Pazarama Puanlar\u0131yla istenildi\u011fi zaman kullan\u0131labiliyor. Al\u0131\u015fveri\u015flerde Pazarama Puan&#8217;a ek olarak kredi veya banka kartlar\u0131yla da \u00f6deme tamamlanabiliyor.<\/p>\n<p>\u0130\u015f birli\u011fine ili\u015fkin de\u011ferlendirmelerde bulunan <strong>Pazarama Genel M\u00fcd\u00fcr\u00fc Mehmet B\u00fclent Kutacun<\/strong> \u015funlar\u0131 s\u00f6yledi:<\/p>\n<p><em>&#8220;Pazarama olarak e-ticareti yaln\u0131zca \u00fcr\u00fcnlerin al\u0131n\u0131p sat\u0131ld\u0131\u011f\u0131 bir alan olarak de\u011fil, kullan\u0131c\u0131lar\u0131m\u0131z\u0131n farkl\u0131 ihtiya\u00e7lar\u0131na u\u00e7tan uca \u00e7\u00f6z\u00fcmler sundu\u011fumuz geni\u015f bir dijital ekosistem olarak ele al\u0131yoruz. \u00dclkemizin bayrak ta\u015f\u0131y\u0131c\u0131 hava yolu \u015firketi T\u00fcrk Hava Yollar\u0131 ile hayata ge\u00e7irdi\u011fimiz bu i\u015f birli\u011fiyle Shop&#038;Miles \u00fcyelerinin biriktirdikleri Milleri Pazarama ekosisteminde de\u011ferlendirebilecekleri yeni bir kullan\u0131m alan\u0131 sunuyoruz. Millerin kolayca Pazarama Puan&#8217;a d\u00f6n\u00fc\u015ft\u00fcr\u00fclmesini sa\u011flayan bu i\u015f birli\u011fiyle kullan\u0131c\u0131lar\u0131m\u0131za \u00f6deme s\u00fcre\u00e7lerinde daha fazla se\u00e7enek ve esneklik kazand\u0131r\u0131rken, bol se\u00e7enekli bir al\u0131\u015fveri\u015f deneyimi sunuyoruz. \u00d6n\u00fcm\u00fczdeki d\u00f6nemde de farkl\u0131 i\u015f birlikleri ve hizmetlerle Pazarama ekosistemini zenginle\u015ftirmeye devam edece\u011fiz.&#8221;<\/em><\/p>\n<p><strong>T\u00fcrk Hava Yollar\u0131 Genel M\u00fcd\u00fcr Yard\u0131mc\u0131s\u0131 (Ticari) Harun Ba\u015ft\u00fcrk<\/strong> ise \u015funlar\u0131 s\u00f6yledi:<\/p>\n<p><em>&#8220;T\u00fcrk Hava Yollar\u0131 olarak Miles&#038;Smiles \u00fcyelerimize yaln\u0131zca Mil kazand\u0131rmay\u0131 de\u011fil, biriktirdikleri Milleri g\u00fcnl\u00fck ya\u015famlar\u0131n\u0131n farkl\u0131 alanlar\u0131nda de\u011ferlendirebilecekleri zengin bir ekosistem sunmay\u0131 hedefliyoruz. Pazarama ile ger\u00e7ekle\u015ftirdi\u011fimiz bu i\u015f birli\u011fi de bu yakla\u015f\u0131m\u0131m\u0131z\u0131n \u00f6nemli bir yans\u0131mas\u0131. \u00dcyelerimizin Millerini, Shop&#038;Miles ile kolayca Pazarama Puan&#8217;a d\u00f6n\u00fc\u015ft\u00fcrerek geni\u015f \u00fcr\u00fcn yelpazesine sahip Pazarama ekosisteminde kullanabilmeleri, Mil harcama kanallar\u0131n\u0131n \u00e7ok geni\u015f alanlara ula\u015fmas\u0131n\u0131 sa\u011fl\u0131yor. \u00dcyelerimize Millerini kendi ihtiya\u00e7lar\u0131 ve tercihlerine g\u00f6re de\u011ferlendirebilecekleri daha fazla se\u00e7enek sunmaktan ve farkl\u0131 sekt\u00f6rlerde g\u00fc\u00e7l\u00fc i\u015f birlikleriyle Miles&#038;Smiles deneyimini zenginle\u015ftirmekten b\u00fcy\u00fck mutluluk duyuyoruz. \u00d6n\u00fcm\u00fczdeki d\u00f6nemde de \u00fcyelerimizin hayatlar\u0131na de\u011fer katacak yeni kullan\u0131m alanlar\u0131 ve i\u015f birlikleri geli\u015ftirmeye devam edece\u011fiz.&#8221;<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pazarama, T\u00fcrk Hava Yollar\u0131 ile ger\u00e7ekle\u015ftirdi\u011fi i\u015f birli\u011fiyle Miles&#038;Smiles \u00fcyelerine yeni bir avantaj sunuyor. \u00dcyeler, Millerini Pazarama Puan&#8217;a d\u00f6n\u00fc\u015ft\u00fcrerek Pazarama ekosistemindeki al\u0131\u015fveri\u015flerinde de\u011ferlendirebiliyor.<\/p>\n","protected":false},"author":2,"featured_media":2245,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_ecomap_primary_org_id":2841,"_ecomap_primary_org_name":"Pazarama","_ecomap_mentioned_org_ids":"[178]","_ecomap_related_org_ids":",178,","_ecomap_match_confidence":0.85,"_ecomap_email_message_id":"1a10b0898d8aea21","_ecomap_email_from":"pressrelease@faselis.com","_ecomap_editor_notes":"T\u00fcrk\u00e7e b\u00fclten editoryal format\u0131 (h2\/h3, spot) uyguland\u0131; Firma profili eki metinden \u00e7\u0131kar\u0131ld\u0131; Do\u011frulanamayan pazarlama iddialar\u0131 yumu\u015fat\u0131ld\u0131; B\u00fclten altl\u0131\u011f\u0131 ve tekrarlayan footer temizlendi; Edit\u00f6r \u00f6zeti olu\u015fturuldu; Hafif d\u00fczeltme yap\u0131ld\u0131; Ba\u015fl\u0131k g\u00f6zden ge\u00e7irildi; Yap\u0131 \u00e7\u0131kar\u0131m\u0131 uyguland\u0131.","_ecomap_original_body":"<p>Merhaba,<br><br>T\u00fcrkiye\u2019nin e-ticaret ekosisteminde kullan\u0131c\u0131lar\u0131na farkl\u0131 ihtiya\u00e7lar\u0131 i\u00e7in u\u00e7tan uca \u00e7\u00f6z\u00fcmler sunan T\u00fcrkiye \u0130\u015f Bankas\u0131\u2019n\u0131n y\u00fczde 100 i\u015ftiraki Pazarama, T\u00fcrkiye\u2019nin bayrak ta\u015f\u0131y\u0131c\u0131 hava yolu \u015firketi T\u00fcrk Hava Yollar\u0131 ile yeni bir i\u015f birli\u011fine imza att\u0131.<br><br>De\u011ferlendirmeniz dile\u011fiyle,<br>\u0130yi \u00e7al\u0131\u015fmalar dileriz.<br><br><\/p><meta name=\"robots\" content=\"noindex, nofollow\"><meta http-equiv=\"Content-Type\" content=\"text\/html; charset=utf-8\"><title>BASIN B\u00dcLTEN\u0130 - Pazarama ve T\u00fcrk Hava Yollar\u0131 i\u015f birli\u011fiyle Miller al\u0131\u015fveri\u015fe d\u00f6n\u00fc\u015f\u00fcyor<\/title>  <center><table align=\"center\" border=\"0\" cellpadding=\"0\" cellspacing=\"0\" width=\"100%\" height=\"100%\" id=\"bodycontent\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; background-color: #f6f7f8; color: #1c2b28; font-size: 12px; margin: 0; margin-top: 0px; mso-table-lspace: 0pt; mso-table-rspace: 0pt; padding: 0; padding-top: 0px;\"><tr style=\"border: 0px none; border-collapse: collapse; border-spacing: 0px;\"><td align=\"center\" valign=\"top\" id=\"bodyinside\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; background-color: #f6f7f8; border-collapse: collapse; color: #1c2b28; font-size: 12px; margin: 0; mso-table-lspace: 0pt; mso-table-rspace: 0pt; padding: 20px;\"><table border=\"0\" cellpadding=\"0\" cellspacing=\"0\" id=\"template\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; background-color: #ffffff; margin-top: 0px; mso-table-lspace: 0pt; mso-table-rspace: 0pt; padding-top: 0px; width: 600px;\" width=\"600\"><tr style=\"border: 0px none; border-collapse: collapse; border-spacing: 0px;\"><td align=\"center\" valign=\"top\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; border-collapse: collapse; mso-table-lspace: 0pt; mso-table-rspace: 0pt;\"><table border=\"0\" cellpadding=\"0\" cellspacing=\"0\" width=\"100%\" id=\"preheader\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; background-color: #f6f7f8; margin-top: 0px; mso-table-lspace: 0pt; mso-table-rspace: 0pt; padding-top: 0px;\"><tr style=\"border: 0px none; border-collapse: collapse; border-spacing: 0px;\"><td valign=\"top\" class=\"preheadercontent\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; border-collapse: collapse; color: #808080; font-family: Helvetica,Arial,sans-serif; font-size: 11px; line-height: 125%; mso-table-lspace: 0pt; mso-table-rspace: 0pt; padding-bottom: 10px; padding-left: 20px; padding-right: 20px; padding-top: 10px; text-align: center;\"><\/td><\/tr><\/table><\/td><\/tr><tr style=\"border: 0px none; border-collapse: collapse; border-spacing: 0px;\"><td align=\"center\" valign=\"top\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; border-collapse: collapse; mso-table-lspace: 0pt; mso-table-rspace: 0pt; padding-top:20px\"><table border=\"0\" cellpadding=\"0\" cellspacing=\"0\" width=\"100%\" class=\"mailbody\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; font-family: Helvetica,Arial,sans-serif; font-size: 14px; line-height: 1.5; margin-top: 0px; mso-table-lspace: 0pt; mso-table-rspace: 0pt; padding-bottom: 20px; padding-left: 20px; padding-right: 20px; padding-top: 20px;\"><tr style=\"border: 0px none; border-collapse: collapse; border-spacing: 0px;\"><td valign=\"top\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; border-collapse: collapse; mso-table-lspace: 0pt; mso-table-rspace: 0pt;\"><p dir=\"ltr\" style=\"line-height:1.3800000000000001;text-align: center;margin-top:0pt;margin-bottom:0pt;\"><span style=\"font-size:18pt;font-family:Arial,sans-serif;color:#000000;background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;\">Pazarama ve T\u00fcrk Hava Yollar\u0131 i\u015f birli\u011fiyle Miller al\u0131\u015fveri\u015fe d\u00f6n\u00fc\u015f\u00fcyor<\/span><\/p><p dir=\"ltr\" style=\"line-height:1.3800000000000001;text-align: center;margin-top:0pt;margin-bottom:0pt;\"><span style=\"font-size:12pt;font-family:Arial,sans-serif;color:#000000;background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;\">\u00a0<\/span><\/p><p dir=\"ltr\" style=\"line-height:1.3800000000000001;text-align: center;margin-top:0pt;margin-bottom:0pt;\"><span style=\"font-size:12pt;font-family:Arial,sans-serif;color:#000000;background-color:transparent;font-weight:700;font-style:italic;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;\">T\u00fcrkiye\u2019nin \u00f6nde gelen e-ticaret platformlar\u0131ndan Pazarama, T\u00fcrk Hava Yollar\u0131 ile ger\u00e7ekle\u015ftirdi\u011fi i\u015f birli\u011fiyle Miles&amp;Smiles \u00fcyelerine yeni bir avantaj sunuyor. \u0130\u015f birli\u011fi kapsam\u0131nda \u00fcyeler, Millerini Pazarama Puan\u2019a d\u00f6n\u00fc\u015ft\u00fcrerek Pazarama ekosistemindeki al\u0131\u015fveri\u015flerinde de\u011ferlendirebiliyor.<\/span><\/p><p dir=\"ltr\" style=\"line-height:1.3800000000000001;text-align: center;margin-top:0pt;margin-bottom:0pt;\"><span style=\"font-size:12pt;font-family:Arial,sans-serif;color:#000000;background-color:#f3f3f3;font-weight:700;font-style:italic;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;\">\u00a0<\/span><\/p><p dir=\"ltr\" style=\"line-height:1.3800000000000001;text-align: justify;margin-top:0pt;margin-bottom:0pt;\"><span style=\"font-size:12pt;font-family:Arial,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;\">T\u00fcrkiye\u2019nin e-ticaret ekosisteminde kullan\u0131c\u0131lar\u0131na farkl\u0131 ihtiya\u00e7lar\u0131 i\u00e7in u\u00e7tan uca \u00e7\u00f6z\u00fcmler sunan\u00a0<\/span><span style=\"font-size:12pt;font-family:Arial,sans-serif;color:#000000;background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;\">T\u00fcrkiye \u0130\u015f Bankas\u0131\u2019n\u0131n y\u00fczde 100 i\u015ftiraki Pazarama<\/span><span style=\"font-size:12pt;font-family:Arial,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;\">, T\u00fcrkiye\u2019nin bayrak ta\u015f\u0131y\u0131c\u0131 hava yolu \u015firketi\u00a0<\/span><span style=\"font-size:12pt;font-family:Arial,sans-serif;color:#000000;background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;\">T\u00fcrk Hava Yollar\u0131<\/span><span style=\"font-size:12pt;font-family:Arial,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;\">\u00a0ile yeni bir i\u015f birli\u011fine imza att\u0131. Bu i\u015f birli\u011fiyle\u00a0<\/span><span style=\"font-size:12pt;font-family:Arial,sans-serif;color:#000000;background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;\">Miles&amp;Smiles<\/span><span style=\"font-size:12pt;font-family:Arial,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;\">\u00a0\u00fcyelerinin biriktirdikleri Miller, Shop&amp;Miles arac\u0131l\u0131\u011f\u0131yla\u00a0<\/span><span style=\"font-size:12pt;font-family:Arial,sans-serif;color:#000000;background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;\">Pazarama Puan<\/span><span style=\"font-size:12pt;font-family:Arial,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;\">\u2019a d\u00f6n\u00fc\u015ft\u00fcr\u00fclerek Pazarama\u2019n\u0131n kullan\u0131c\u0131lar\u0131na sundu\u011fu \u00f6deme se\u00e7eneklerine yeni bir alternatif olarak ekleniyor.<\/span><\/p><p dir=\"ltr\" style=\"line-height:1.3800000000000001;text-align: justify;margin-top:12pt;margin-bottom:12pt;\"><span style=\"font-size:12pt;font-family:Arial,sans-serif;color:#000000;background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;\">Miller Pazarama Puan\u2019a an\u0131nda d\u00f6n\u00fc\u015ft\u00fcr\u00fclebiliyor<\/span><\/p><p dir=\"ltr\" style=\"line-height:1.3800000000000001;text-align: justify;margin-top:12pt;margin-bottom:12pt;\"><span style=\"font-size:12pt;font-family:Arial,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;\">Pazarama \u00fcyeleri, hesaplar\u0131ndaki \u201cPuanlar\u0131m\u201d alan\u0131ndan Millerini Pazarama Puan\u2019a d\u00f6n\u00fc\u015ft\u00fcrebiliyor. D\u00f6n\u00fc\u015ft\u00fcr\u00fclen puanlar, Pazarama\u2019n\u0131n 50 milyonu a\u015fan \u00fcr\u00fcn se\u00e7ene\u011finde de\u011ferlendirilebiliyor ve kullan\u0131c\u0131lara \u00f6zg\u00fcr ve esnek bir al\u0131\u015fveri\u015f deneyimi imk\u00e2n\u0131 sa\u011flan\u0131yor.<\/span><\/p><p dir=\"ltr\" style=\"line-height:1.3800000000000001;text-align: justify;margin-top:12pt;margin-bottom:12pt;\"><span style=\"font-size:12pt;font-family:Arial,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;\">Miles&amp;Smiles \u00fcyeleri, d\u00f6n\u00fc\u015ft\u00fcrmek istedikleri Mil miktar\u0131n\u0131n Pazarama Puan kar\u015f\u0131l\u0131\u011f\u0131n\u0131 i\u015flem \u00f6ncesinde g\u00f6rebiliyor. \u0130\u015flemin tamamlanmas\u0131yla birlikte Miller Pazarama Puan\u2019a d\u00f6n\u00fc\u015ferek ve kullan\u0131c\u0131n\u0131n mevcut Pazarama Puanlar\u0131yla istenildi\u011fi zaman kullan\u0131labiliyor. Al\u0131\u015fveri\u015flerde Pazarama Puana ek olarak kredi veya banka kartlar\u0131yla da \u00f6deme tamamlanabiliyor.\u00a0<\/span><\/p><p dir=\"ltr\" style=\"line-height:1.3800000000000001;text-align: justify;margin-top:12pt;margin-bottom:12pt;\"><span style=\"font-size:12pt;font-family:Arial,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;\">\u0130\u015f birli\u011fine ili\u015fkin de\u011ferlendirmelerde bulunan\u00a0<\/span><span style=\"font-size:12pt;font-family:Arial,sans-serif;color:#000000;background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;\">Pazarama Genel M\u00fcd\u00fcr\u00fc Mehmet B\u00fclent Kutacun<\/span><span style=\"font-size:12pt;font-family:Arial,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;\">\u00a0\u015funlar\u0131 s\u00f6yledi:\u00a0<\/span><\/p><p dir=\"ltr\" style=\"line-height:1.3800000000000001;text-align: justify;margin-top:0pt;margin-bottom:0pt;\"><span style=\"font-size:12pt;font-family:Arial,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:italic;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;\">\u201cPazarama olarak e-ticareti yaln\u0131zca \u00fcr\u00fcnlerin al\u0131n\u0131p sat\u0131ld\u0131\u011f\u0131 bir alan olarak de\u011fil, kullan\u0131c\u0131lar\u0131m\u0131z\u0131n farkl\u0131 ihtiya\u00e7lar\u0131na u\u00e7tan uca \u00e7\u00f6z\u00fcmler sundu\u011fumuz geni\u015f bir dijital ekosistem olarak ele al\u0131yoruz. \u00dclkemizin bayrak ta\u015f\u0131y\u0131c\u0131 hava yolu \u015firketi T\u00fcrk Hava Yollar\u0131 ile hayata ge\u00e7irdi\u011fimiz bu i\u015f birli\u011fiyle Shop&amp;Miles \u00fcyelerinin biriktirdikleri Milleri Pazarama ekosisteminde de\u011ferlendirebilecekleri yeni bir kullan\u0131m alan\u0131 sunuyoruz. Millerin kolayca Pazarama Puan\u2019a d\u00f6n\u00fc\u015ft\u00fcr\u00fclmesini sa\u011flayan bu i\u015f birli\u011fiyle kullan\u0131c\u0131lar\u0131m\u0131za \u00f6deme s\u00fcre\u00e7lerinde daha fazla se\u00e7enek ve esneklik kazand\u0131r\u0131rken, bol se\u00e7enekli bir al\u0131\u015fveri\u015f deneyimi sunuyoruz. \u00d6n\u00fcm\u00fczdeki d\u00f6nemde de farkl\u0131 i\u015f birlikleri ve hizmetlerle Pazarama ekosistemini zenginle\u015ftirmeye devam edece\u011fiz.\u201d<\/span><\/p><p dir=\"ltr\" style=\"line-height:1.3800000000000001;text-align: justify;margin-top:12pt;margin-bottom:12pt;\"><span style=\"font-size:12pt;font-family:Arial,sans-serif;color:#000000;background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;\">T\u00fcrk Hava Yollar\u0131 Genel M\u00fcd\u00fcr Yard\u0131mc\u0131s\u0131 (Ticari) Harun Ba\u015ft\u00fcrk,\u00a0<\/span><span style=\"font-size:12pt;font-family:Arial,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;\">ise \u015funlar\u0131 s\u00f6yledi:<\/span><\/p><p dir=\"ltr\" style=\"line-height:1.3800000000000001;text-align: justify;margin-top:0pt;margin-bottom:0pt;\"><span style=\"font-size:12pt;font-family:Arial,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:italic;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;\">\u201cT\u00fcrk Hava Yollar\u0131 olarak Miles&amp;Smiles \u00fcyelerimize yaln\u0131zca Mil kazand\u0131rmay\u0131 de\u011fil, biriktirdikleri Milleri g\u00fcnl\u00fck ya\u015famlar\u0131n\u0131n farkl\u0131 alanlar\u0131nda de\u011ferlendirebilecekleri zengin bir ekosistem sunmay\u0131 hedefliyoruz. Pazarama ile ger\u00e7ekle\u015ftirdi\u011fimiz bu i\u015f birli\u011fi de bu yakla\u015f\u0131m\u0131m\u0131z\u0131n \u00f6nemli bir yans\u0131mas\u0131. \u00dcyelerimizin Millerini, Shop&amp;Miles ile kolayca Pazarama Puan\u2019a d\u00f6n\u00fc\u015ft\u00fcrerek geni\u015f \u00fcr\u00fcn yelpazesine sahip Pazarama ekosisteminde kullanabilmeleri, Mil harcama kanallar\u0131n\u0131n \u00e7ok geni\u015f alanlara ula\u015fmas\u0131n\u0131 sa\u011fl\u0131yor. \u00dcyelerimize Millerini kendi ihtiya\u00e7lar\u0131 ve tercihlerine g\u00f6re de\u011ferlendirebilecekleri daha fazla se\u00e7enek sunmaktan ve farkl\u0131 sekt\u00f6rlerde g\u00fc\u00e7l\u00fc i\u015f birlikleriyle Miles&amp;Smiles deneyimini zenginle\u015ftirmekten b\u00fcy\u00fck mutluluk duyuyoruz. \u00d6n\u00fcm\u00fczdeki d\u00f6nemde de \u00fcyelerimizin hayatlar\u0131na de\u011fer katacak yeni kullan\u0131m alanlar\u0131 ve i\u015f birlikleri geli\u015ftirmeye devam edece\u011fiz.\u201d<\/span><\/p><\/td><\/tr><\/table><\/td><\/tr><tr style=\"border: 0px none; border-collapse: collapse; border-spacing: 0px;\"><td align=\"center\" valign=\"top\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; border-collapse: collapse; mso-table-lspace: 0pt; mso-table-rspace: 0pt;\"><table border=\"0\" cellpadding=\"0\" cellspacing=\"4\" width=\"100%\" id=\"photos\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; margin-top: 0px; mso-table-lspace: 0pt; mso-table-rspace: 0pt; padding-top: 0px;\"><tr style=\"border: 0px none; border-collapse: collapse; border-spacing: 0px;\"><td align=\"center\" valign=\"top\" class=\"photo\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; border-collapse: collapse; mso-table-lspace: 0pt; mso-table-rspace: 0pt; padding-top: 20px; width: 200px; max-width: 200px; overflow: hidden;\" width=\"200\"><a href=\"https:\/\/get.faselis.com\/downloadfile.php?uid=11816071&amp;uidchk=a18cc&amp;ct=tr&amp;pt=1273890&amp;pts=1009442&amp;e=bulten@mercek.net&amp;o=28894&amp;ot=4&amp;chk=00adf\" target=\"_blank\"><img border=\"0\" src=\"https:\/\/img.faselis.com\/faselis_tr\/brands\/27376\/s1791185163_Pazarama_GM_M_Bulent_Kutacun.jpg.jpg\" style=\"-ms-interpolation-mode: bicubic; 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border: 0; height: auto; line-height: 100%; max-width: 160px; outline: none; text-decoration: none;\" class=\"photoimage\"><\/a><p class=\"alttext\" style=\"width:194px;max-width: 194px;padding:0 20px;padding-bottom: 0; padding-left: 20px; padding-right: 20px; padding-top: 0;  font-family: Helvetica,Arial,sans-serif; font-size: 11px;overflow:hidden;\" align=\"left\" valign=\"top\"><\/p><\/td><\/tr><tr style=\"border: 0px none; border-collapse: collapse; border-spacing: 0px;\"><td align=\"center\" valign=\"top\" class=\"photo\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; border-collapse: collapse; mso-table-lspace: 0pt; mso-table-rspace: 0pt; padding-top: 20px; width: 200px;\" width=\"200\"><\/td><\/tr><\/table><\/td><\/tr><tr style=\"border: 0px none; border-collapse: collapse; border-spacing: 0px;\"><td align=\"center\" valign=\"top\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; border-collapse: collapse; mso-table-lspace: 0pt; mso-table-rspace: 0pt;\"><table border=\"0\" cellpadding=\"0\" cellspacing=\"0\" width=\"100%\" id=\"download\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; margin-top: 0px; mso-table-lspace: 0pt; mso-table-rspace: 0pt; padding-top: 0px;\"><tr style=\"border: 0px none; border-collapse: collapse; border-spacing: 0px;\"><td valign=\"top\" class=\"downloadright\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; border-collapse: collapse; font-family: Helvetica,Arial,sans-serif; font-size: 11px; height: 22px; line-height: 22px; mso-table-lspace: 0pt; mso-table-rspace: 0pt; padding-right: 20px; text-align: right;\">T\u00fcm g\u00f6rselleri indirmek i\u00e7in <a href=\"https:\/\/get.faselis.com\/download.php?type=2&amp;ct=tr&amp;pt=1273890&amp;pts=1009442&amp;e=bulten@mercek.net&amp;o=28894&amp;ot=4&amp;chk=00adf\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; color: #0c1820; text-decoration: underline;\"><img src=\"https:\/\/img.faselis.com\/mailing\/download.png\" alt=\" style=\" bicubic border: height: auto line-height: outline: none text-decoration:><\/a><\/td><\/tr><\/table><\/td><\/tr><tr style=\"border: 0px none; border-collapse: collapse; border-spacing: 0px;\"><td align=\"center\" valign=\"top\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; border-collapse: collapse; mso-table-lspace: 0pt; mso-table-rspace: 0pt;\"><table border=\"0\" cellpadding=\"0\" cellspacing=\"0\" width=\"100%\" id=\"photodesc\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; color: #1c2b28; font-family: Helvetica,Arial,sans-serif; font-size: 12px; line-height: 150%; margin-top: 0px; mso-table-lspace: 0pt; mso-table-rspace: 0pt; padding-bottom: 20px; padding-left: 20px; padding-right: 20px; padding-top: 0px;\"><tr style=\"border: 0px none; border-collapse: collapse; border-spacing: 0px;\"><td valign=\"top\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; border-collapse: collapse; mso-table-lspace: 0pt; mso-table-rspace: 0pt;\"><\/td><\/tr><\/table><\/td><\/tr><tr style=\"border: 0px none; border-collapse: collapse; border-spacing: 0px;\"><td align=\"center\" valign=\"top\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; border-collapse: collapse; mso-table-lspace: 0pt; mso-table-rspace: 0pt;\"><table border=\"0\" cellpadding=\"0\" cellspacing=\"0\" width=\"100%\" id=\"videos\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; margin-top: 0px; mso-table-lspace: 0pt; mso-table-rspace: 0pt; padding-bottom: 20px; padding-left: 20px; padding-right: 20px; padding-top: 0px;\"><tr style=\"border: 0px none; border-collapse: collapse; border-spacing: 0px;\"><td align=\"left\" valign=\"top\" colspan=\"3\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; border-collapse: collapse; mso-table-lspace: 0pt; mso-table-rspace: 0pt;\"><h2 class=\"headers\" style=\"border-bottom: 2px solid #CCCCCC; color: black; font-family: Helvetica,Arial,sans-serif; font-size: 18px; font-weight: bold; height: 32px; line-height: 32px; padding-bottom: 0; padding-left: 0; padding-right: 0; padding-top: 20px;\">Ek Dosyalar<\/h2><\/td><\/tr><tr style=\"border: 0px none; border-collapse: collapse; border-spacing: 0px;\"><td valign=\"top\" class=\"attachmentimage\" height=\"22\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; border-collapse: collapse; height: 22px; line-height: 22px; mso-table-lspace: 0pt; mso-table-rspace: 0pt; width: 22px;\" width=\"22\"><img border=\"0\" src=\"https:\/\/img.faselis.com\/mailing\/attachment.png\" alt=\"zip Icon\" style=\"-ms-interpolation-mode: bicubic; border: 0; height: auto; line-height: 100%; outline: none; text-decoration: none;\"><\/td><td valign=\"top\" class=\"attachmenttext\" height=\"22\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; border-collapse: collapse; font-family: Helvetica,Arial,sans-serif; font-size: 12px; height: 22px; line-height: 22px; mso-table-lspace: 0pt; mso-table-rspace: 0pt; padding-left: 10px; padding-right: 10px; text-align: left;\">Pazarama ve T\u00fcrk Hava Yollar\u0131 i\u015f birli\u011fiyle Miller al\u0131\u015fveri\u015fe d\u00f6n\u00fc\u015f\u00fcyor - BB - 05.10.2026.docx<\/td><td valign=\"top\" class=\"videodownload\" height=\"22\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; border-collapse: collapse; font-family: Helvetica,Arial,sans-serif; font-size: 12px; font-weight: bold; height: 22px; line-height: 22px; mso-table-lspace: 0pt; mso-table-rspace: 0pt; text-align: right; width: 100px;\" width=\"100\"><a href=\"https:\/\/get.faselis.com\/downloadfile.php?uid=11816070&amp;uidchk=48e57&amp;ct=tr&amp;pt=1273890&amp;pts=1009442&amp;e=bulten@mercek.net&amp;o=28894&amp;ot=4&amp;chk=00adf\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; color: #1c2b28; text-decoration: underline;\">\u0130ndir<\/a><\/td><\/tr><\/table><\/td><\/tr><tr style=\"border: 0px none; border-collapse: collapse; border-spacing: 0px;\"><td align=\"center\" valign=\"top\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; border-collapse: collapse; mso-table-lspace: 0pt; mso-table-rspace: 0pt;\"><table border=\"0\" cellpadding=\"0\" cellspacing=\"0\" width=\"100%\" id=\"footer\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; 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