{"id":2194,"date":"2026-10-01T12:41:16","date_gmt":"2026-10-01T09:41:16","guid":{"rendered":"https:\/\/fintech.mercek.net\/news\/?p=2194"},"modified":"2026-10-01T12:41:20","modified_gmt":"2026-10-01T09:41:20","slug":"axess-25-yilini-ozel-kampanyalar-ve-konserlerle-kutluyor","status":"publish","type":"post","link":"https:\/\/fintech.mercek.net\/news\/2026\/10\/01\/axess-25-yilini-ozel-kampanyalar-ve-konserlerle-kutluyor\/","title":{"rendered":"Axess 25. Y\u0131l\u0131n\u0131 \u00d6zel Kampanyalar ve Konserlerle Kutluyor"},"content":{"rendered":"

Axess, 2001’de ba\u015flayan yolculu\u011fuyla \u00f6deme teknolojilerini m\u00fc\u015fteri faydas\u0131na d\u00f6n\u00fc\u015ft\u00fcrerek 25. y\u0131l\u0131n\u0131 kutluyor. Bug\u00fcn Axess harcamalar\u0131n\u0131n %37’si online ger\u00e7ekle\u015firken, QR \u00f6demeleri 3,5 kat b\u00fcy\u00fcyor. Marka, yapay zek\u00e2 ve hiper ki\u015fiselle\u015ftirmenin y\u00f6n verece\u011fi yeni d\u00f6neme haz\u0131rlan\u0131yor.<\/strong><\/h2>\n

Akbank<\/strong>‘\u0131n kart\u0131 Axess<\/strong>‘in 25 y\u0131ll\u0131k yolculu\u011fu, T\u00fcrkiye’de g\u00fcndelik hayat\u0131n, ticaretin ve teknolojinin ge\u00e7irdi\u011fi d\u00f6n\u00fc\u015f\u00fcm\u00fcn de hik\u00e2yesini anlat\u0131yor. 2001 y\u0131l\u0131ndan bu yana \u00f6demeler d\u00fcnyas\u0131; c\u00fczdanda ta\u015f\u0131nan fiziksel bir karttan mobil cihazlarda ya\u015fayan dijital bir deneyime, standart kampanyalardan m\u00fc\u015fterinin ihtiya\u00e7lar\u0131na g\u00f6re \u015fekillenen ki\u015fisel faydalara d\u00f6n\u00fc\u015ft\u00fc.<\/p>\n

Axess<\/strong> ise kullan\u0131c\u0131lar\u0131n\u0131n hayat\u0131nda somut kar\u015f\u0131l\u0131k yaratan yeniliklerle bu d\u00f6n\u00fc\u015f\u00fcm\u00fcn \u00f6nc\u00fclerinden biri oldu. Y\u00fczbinlerce noktaya ula\u015fan \u00fcye i\u015fyeri a\u011f\u0131; “kaybolmayan”, “katlanan” ve \u00f6deme yapmak i\u00e7in kullan\u0131labilen chip-para ekosistemi, T\u00fcrkiye’nin ilk an\u0131nda kullan\u0131ma a\u00e7\u0131lan dijital kredi kart \u00f6zelli\u011fi ve mobil ve QR \u00f6deme altyap\u0131s\u0131yla Axess, bug\u00fcne dek bir\u00e7ok yenili\u011fi m\u00fc\u015fterileriyle bulu\u015fturdu.<\/p>\n

Axess’in 25 y\u0131ll\u0131k yolculu\u011fu, yaln\u0131zca \u00f6deme deneyimindeki d\u00f6n\u00fc\u015f\u00fcm\u00fc de\u011fil; milyonlarca m\u00fc\u015fterisinin de\u011fi\u015fen al\u0131\u015fveri\u015f tercihlerini de g\u00f6zlemleme imk\u00e2n\u0131 sunuyor. Veriler, T\u00fcrkiye’de t\u00fcketici davran\u0131\u015flar\u0131n\u0131n nas\u0131l de\u011fi\u015fti\u011fine dair dikkat \u00e7ekici ipu\u00e7lar\u0131 sunuyor.<\/p>\n

Axess Verileri T\u00fcrkiye’nin Yeni Harcama Haritas\u0131n\u0131 \u00c7iziyor<\/strong><\/h3>\n

Axess \u00fczerinden ger\u00e7ekle\u015fen milyonlarca i\u015flem, T\u00fcrkiye’de t\u00fcketicilerin \u00f6nceliklerinin ve \u00f6deme tercihlerinin nas\u0131l de\u011fi\u015fti\u011fine ili\u015fkin bir g\u00f6r\u00fcn\u00fcm sunuyor.<\/p>\n

Veriler, deneyim ve teknoloji odakl\u0131 harcamalar\u0131n a\u011f\u0131rl\u0131\u011f\u0131n\u0131n belirgin bi\u00e7imde artt\u0131\u011f\u0131n\u0131 g\u00f6steriyor. Son be\u015f y\u0131ll\u0131k i\u015flem adetleri incelendi\u011finde en g\u00fc\u00e7l\u00fc art\u0131\u015f; seyahat, elektronik ile restoran ve yemek kategorilerinde g\u00f6r\u00fcl\u00fcyor.<\/p>\n

Dijital kanallara ge\u00e7i\u015f de son be\u015f y\u0131l\u0131n en g\u00fc\u00e7l\u00fc e\u011filimlerinden biri olarak \u00f6ne \u00e7\u0131k\u0131yor. Online harcamalar\u0131n Axess’in bireysel toplam cirosundaki pay\u0131 %40 seviyesine yakla\u015f\u0131rken, QR ile \u00f6deme hacmi her y\u0131l ortalama 3,5 kat b\u00fcy\u00fcme g\u00f6steriyor.<\/p>\n

De\u011fi\u015fen bu t\u00fcketici tercihleriyle birlikte, Axess sundu\u011fu geni\u015f kampanya ekosistemiyle m\u00fc\u015fterilerine sa\u011flad\u0131\u011f\u0131 finansal fayday\u0131 da art\u0131rmaya devam ediyor.<\/p>\n

Bir Y\u0131lda 4 Milyar TL’yi A\u015fan \u00d6d\u00fcl<\/strong><\/h3>\n

Axess, son bir y\u0131lda 2.000 adede varan kampanyas\u0131yla m\u00fc\u015fterilerine toplam 4 milyar TL’yi a\u015fan indirim ve chip-para kazand\u0131rd\u0131. Kampanyalara olan ilgi her ge\u00e7en y\u0131l artarken, m\u00fc\u015fterilerin kampanyalara kat\u0131l\u0131m\u0131 son 5 y\u0131lda 2 kat\u0131na \u00e7\u0131kt\u0131. \u00dcstelik kampanyalardan kazan\u0131lan chip-paralar Axess’in kaybolmayan chip-para \u00f6zelli\u011fi ile birikmeye devam ediyor. Bug\u00fcn bireysel m\u00fc\u015fteriler aras\u0131nda en fazla chip-para biriktiren Axesslinin hesab\u0131nda 200 bin TL de\u011ferinde kaybolmayan chip-para bulunuyor.<\/p>\n

25 Y\u0131lda Axess Sekt\u00f6rden Ayr\u0131\u015fan Yenilikleri M\u00fc\u015fterileri ile Bulu\u015fturdu<\/strong><\/h3>\n

Bug\u00fcn m\u00fc\u015fterilere sunulan bu geni\u015f fayda ekosisteminin arkas\u0131nda, Axess’in 25 y\u0131ll\u0131k yenilik\u00e7i birikimi bulunuyor.<\/p>\n

Axess, 2001’de “kazan\u00e7l\u0131 ya\u015fam kart\u0131n\u0131z” mesaj\u0131yla hayata ge\u00e7irildi. Markan\u0131n ad\u0131 da m\u00fc\u015fteriyi dinleme yakla\u015f\u0131m\u0131n\u0131n bir yans\u0131mas\u0131 olarak “Akbank’\u0131n sesi – AK-SES” fikrinden do\u011fdu.<\/p>\n

Axess, ilk y\u0131llar\u0131ndan itibaren taksit ve chip-para olanaklar\u0131n\u0131 geni\u015f bir \u00fcye i\u015fyeri a\u011f\u0131yla bulu\u015fturarak kredi kartlar\u0131n\u0131 yaln\u0131zca bir \u00f6deme arac\u0131 de\u011fil, al\u0131\u015fveri\u015ften daha fazla de\u011fer sunan bir ara\u00e7 haline getirdi.<\/p>\n

Chip-paralar\u0131n s\u00fcre k\u0131s\u0131t\u0131 olmadan biriktirilebilmesini sa\u011flayan kaybolmayan chip-para \u00f6zelli\u011fi ile birikim yap\u0131lmas\u0131n\u0131 destekledi.<\/p>\n

Mastercard<\/strong> i\u015f birli\u011fiyle T\u00fcrkiye’de kredi kartlar\u0131nda ‘Digital First’ program\u0131n\u0131 hayata ge\u00e7iren ilk, d\u00fcnyada ise \u00fc\u00e7\u00fcnc\u00fc banka olan Akbank<\/strong>, fiziksel kart\u0131n teslim edilmesini beklemeden dijitalden an\u0131nda kullan\u0131labilen Axess’i m\u00fc\u015fterileriyle bulu\u015fturdu. Ayn\u0131 d\u00f6nemde QR ile \u00f6deme deneyimini devreye ald\u0131.<\/p>\n

“Chip-para ile \u00d6de” \u00f6zelli\u011fiyle m\u00fc\u015fteriler, d\u00f6nem i\u00e7indeki fiziki ya da internet al\u0131\u015fveri\u015flerini mobil \u00fczerinden kolayca chip-paralar\u0131yla \u00f6deyebilir hale geldi.<\/p>\n

Axess ayr\u0131ca \u00f6deme deneyiminin \u00e7evresel etkisini de tasar\u0131m\u0131n bir par\u00e7as\u0131 olarak ele ald\u0131. T\u00fcrkiye’de, t\u00fcm kart plastiklerinde ve kartla birlikte gelen k\u00e2\u011f\u0131t ve zarflarda geri d\u00f6n\u00fc\u015ft\u00fcr\u00fclm\u00fc\u015f materyaller kullanan ilk marka olurken, dijital ekstre ve dijital slip se\u00e7enekleriyle k\u00e2\u011f\u0131t kullan\u0131m\u0131n\u0131 azaltt\u0131.<\/p>\n

Bug\u00fcn Axess deneyimi; katlanan chip-para, kartlar aras\u0131nda chip-para transferi, dijital kart y\u00f6netimi gibi \u00f6zelliklerle geli\u015fmeye devam ediyor. Marka, \u00f6n\u00fcm\u00fczdeki d\u00f6nemde de de\u011fi\u015fen m\u00fc\u015fteri ihtiya\u00e7lar\u0131na g\u00f6re ayr\u0131\u015fan faydalarla sekt\u00f6re y\u00f6n vermeyi s\u00fcrd\u00fcrecek.<\/p>\n

Akbank<\/strong> Dijital \u00c7\u00f6z\u00fcmler ve Strateji Genel M\u00fcd\u00fcr Yard\u0131mc\u0131s\u0131 \u015eebnem Da\u011f G\u00fcven<\/strong>, konuya ili\u015fkin de\u011ferlendirmesinde \u015funlar\u0131 s\u00f6yledi:<\/p>\n

“Axess, 25 y\u0131l \u00f6nce \u00f6deme deneyiminde yeni standartlar yaratmak hedefiyle yola \u00e7\u0131kt\u0131. O g\u00fcnden bu yana m\u00fc\u015fterilerimizin de\u011fi\u015fen ihtiya\u00e7lar\u0131n\u0131 erkenden okuyarak, \u00f6deme sistemleri ekosistemini bir\u00e7ok ilk ve yenilikle bulu\u015fturduk. Chip-para bu yakla\u015f\u0131m\u0131n en g\u00fc\u00e7l\u00fc \u00f6rneklerinden biri. Chip-paray\u0131 yaln\u0131zca \u00fcye i\u015f yerlerindeki fiziki harcamalarda de\u011fil, m\u00fc\u015fterilerimizin t\u00fcm harcamalar\u0131nda kullanabilecekleri bir de\u011fere d\u00f6n\u00fc\u015ft\u00fcrd\u00fck. Kaybolmayan, biriktirilebilen, hesaplar aras\u0131nda aktar\u0131labilen yenilik\u00e7i bir ara\u00e7 yaratt\u0131k. Kart\u0131 ise fiziksel teslimat\u0131 beklemeden kullan\u0131labilen dijital bir deneyim haline getirdik.<\/p>\n

25 y\u0131ld\u0131r de\u011fi\u015fmeyen yakla\u015f\u0131m\u0131m\u0131z, \u00f6deme teknolojilerini m\u00fc\u015fterilerimizin daha kolay, daha g\u00fcvenli ve daha kazan\u00e7l\u0131 bir finansal ya\u015fam s\u00fcrmesini sa\u011flayacak \u015fekilde geli\u015ftirmek. Son 5 y\u0131lda 2 kat artan kullan\u0131c\u0131 hacmimiz, bu yakla\u015f\u0131m\u0131n m\u00fc\u015fteriler nezdinde de kar\u015f\u0131l\u0131k buldu\u011funu ortaya koyuyor.<\/p>\n

\u015eimdi \u00f6n\u00fcm\u00fczde yapay zek\u00e2n\u0131n \u015fekillendirece\u011fi yeni bir d\u00f6nem var. Her bir Axesslinin ihtiya\u00e7lar\u0131n\u0131 ve tercihlerini anlayan ve buna g\u00f6re \u015fekillenen yeni nesil deneyimler tasarl\u0131yoruz. Yapay zek\u00e2y\u0131 kullanarak do\u011fru m\u00fc\u015fteriye, do\u011fru anda, anlaml\u0131 olan fayday\u0131 sunabildi\u011fimiz hiper ki\u015fiselle\u015ftirilmi\u015f bir Axess deneyimine do\u011fru ilerliyoruz. \u0130lk 25 y\u0131lda ikonik yeniliklerle \u00f6demeler d\u00fcnyas\u0131n\u0131n \u00f6nc\u00fcl\u00fc\u011f\u00fcn\u00fc \u00fcstlendik. Yeni d\u00f6nemde de Axess’i al\u0131\u015fveri\u015f \u00f6ncesinde do\u011fru f\u0131rsat\u0131 bulan, \u00f6deme s\u0131ras\u0131nda s\u00fcreci kolayla\u015ft\u0131ran, sonras\u0131nda ise harcamay\u0131 yeniden de\u011fere d\u00f6n\u00fc\u015ft\u00fcren b\u00fct\u00fcnsel bir deneyim platformu olarak geli\u015ftirmeye devam edece\u011fiz.”<\/p>\n

25. Y\u0131la \u00d6zel 25.000 TL’ye Varan Chip-Para<\/strong><\/h3>\n

Axess, 25. y\u0131l\u0131n\u0131 m\u00fc\u015fterilerine \u00f6zel kampanyalarla kutluyor. Juzdan \u00fczerinden ilgili kampanyalara kat\u0131lan Axessliler, 31 Ekim 2026’ya kadar farkl\u0131 sekt\u00f6rlerdeki se\u00e7ili al\u0131\u015fveri\u015flerinden toplam 25.000 TL’ye varan kaybolmayan chip-para kazanabiliyor.<\/p>\n

Toplam chip-para tutar\u0131, harcaman\u0131n yap\u0131ld\u0131\u011f\u0131 sekt\u00f6r ve i\u015flem tutar\u0131na g\u00f6re belirleniyor. Kampanya, Axess’in 25. y\u0131l\u0131nda m\u00fc\u015fterilerine sundu\u011fu ekonomik fayday\u0131 daha da ileri ta\u015f\u0131yor.<\/p>\n

Axess 25. Ya\u015f\u0131n\u0131 Festival Havas\u0131nda Konserlerle Kutluyor<\/strong><\/h3>\n

Axess, 25. y\u0131l\u0131n\u0131 Axesslilerle bir araya geldi\u011fi \u00f6zel deneyimlerle de kutluyor. Bu kapsamda sevilen sanat\u00e7\u0131 Yal\u0131n, Axess i\u00e7in Bursa ve \u0130stanbul’da sahne alacak. Konserler Mastercard<\/strong> i\u015f birli\u011finde ekim ay\u0131nda ger\u00e7ekle\u015ftirilecek. Yaln\u0131zca Axess kartlarla, 25. y\u0131la \u00f6zel 25 TL’den sat\u0131n al\u0131nabilen konser biletleri ise saatler i\u00e7inde t\u00fckendi.<\/p>\n

Axess, 25 y\u0131lda \u00f6deme teknolojilerinde \u00f6nc\u00fcl\u00fck eden yeniliklerini, \u00f6n\u00fcm\u00fczdeki d\u00f6nemde yapay zek\u00e2 destekli, ki\u015fiselle\u015ftirilmi\u015f ve g\u00f6r\u00fcnmez finansal deneyimlerle geli\u015ftirmeyi hedefliyor.<\/p>\n","protected":false},"excerpt":{"rendered":"

Axess, 2001’de ba\u015flayan yolculu\u011funda \u00f6deme teknolojilerini m\u00fc\u015fteri faydas\u0131na d\u00f6n\u00fc\u015ft\u00fcrerek 25. y\u0131l\u0131n\u0131 kutluyor; yapay zek\u00e2 ve hiper ki\u015fiselle\u015ftirme odakl\u0131 yeni d\u00f6neme haz\u0131rlan\u0131yor.<\/p>\n","protected":false},"author":2,"featured_media":1621,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_ecomap_primary_org_id":127,"_ecomap_primary_org_name":"Akbank","_ecomap_mentioned_org_ids":"[2278]","_ecomap_related_org_ids":",2278,","_ecomap_match_confidence":0.95,"_ecomap_email_message_id":"1a0f6cdcb2f6121c","_ecomap_email_from":"pressrelease@faselis.com","_ecomap_editor_notes":"T\u00fcrk\u00e7e b\u00fclten editoryal format\u0131 (h2\/h3, spot) uyguland\u0131; Firma profili eki metinden \u00e7\u0131kar\u0131ld\u0131; Do\u011frulanamayan pazarlama iddialar\u0131 yumu\u015fat\u0131ld\u0131; B\u00fclten altl\u0131\u011f\u0131 ve tekrarlayan footer temizlendi; Edit\u00f6r \u00f6zeti olu\u015fturuldu; Hafif d\u00fczeltme yap\u0131ld\u0131; Ba\u015fl\u0131k g\u00f6zden ge\u00e7irildi; Yap\u0131 \u00e7\u0131kar\u0131m\u0131 uyguland\u0131.","_ecomap_original_body":"

Merhaba,

T\u00fcrkiye\u2019de t\u00fcketicinin \u00f6deme ve al\u0131\u015fveri\u015f al\u0131\u015fkanl\u0131klar\u0131 y\u0131llar i\u00e7inde de\u011fi\u015firken, Axess 2001\u2019de ba\u015flayan yolculu\u011fuyla hem bu d\u00f6n\u00fc\u015f\u00fcm\u00fcn kayd\u0131n\u0131 tutuyor hem de \u015fekillenmesinde \u00f6nemli bir rol oynuyor.

Axess\u2019in 25 y\u0131ll\u0131k yolculu\u011fu ve 25.ya\u015f\u0131na \u00f6zel kampanya hakk\u0131nda bas\u0131n b\u00fclteni ve g\u00f6rselleri ekte bilginize sunar\u0131z.

<\/p>Axess, Sekt\u00f6rdeki \u0130lk ve Tek \u00d6zellikleri ile 25 Y\u0131ld\u0131r M\u00fc\u015fterilerine De\u011fer Sunmaya Devam Ediyor<\/title> <center><table align=\"center\" border=\"0\" cellpadding=\"0\" cellspacing=\"0\" width=\"100%\" height=\"100%\" id=\"bodycontent\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; background-color: #f6f7f8; color: #1c2b28; font-size: 12px; margin: 0; margin-top: 0px; mso-table-lspace: 0pt; mso-table-rspace: 0pt; padding: 0; padding-top: 0px;\"><tr style=\"border: 0px none; border-collapse: collapse; border-spacing: 0px;\"><td align=\"center\" valign=\"top\" id=\"bodyinside\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; background-color: #f6f7f8; border-collapse: collapse; color: #1c2b28; font-size: 12px; margin: 0; mso-table-lspace: 0pt; mso-table-rspace: 0pt; padding: 20px;\"><table border=\"0\" cellpadding=\"0\" cellspacing=\"0\" id=\"template\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; background-color: #ffffff; margin-top: 0px; mso-table-lspace: 0pt; mso-table-rspace: 0pt; padding-top: 0px; width: 600px;\" width=\"600\"><tr style=\"border: 0px none; border-collapse: collapse; border-spacing: 0px;\"><td align=\"center\" valign=\"top\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; border-collapse: collapse; mso-table-lspace: 0pt; mso-table-rspace: 0pt;\"><table border=\"0\" cellpadding=\"0\" cellspacing=\"0\" width=\"100%\" id=\"preheader\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; background-color: #f6f7f8; margin-top: 0px; mso-table-lspace: 0pt; mso-table-rspace: 0pt; padding-top: 0px;\"><tr style=\"border: 0px none; border-collapse: collapse; border-spacing: 0px;\"><td valign=\"top\" class=\"preheadercontent\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; border-collapse: collapse; color: #808080; font-family: Helvetica,Arial,sans-serif; font-size: 11px; line-height: 125%; mso-table-lspace: 0pt; mso-table-rspace: 0pt; padding-bottom: 10px; padding-left: 20px; padding-right: 20px; padding-top: 10px; text-align: center;\"><\/td><\/tr><\/table><\/td><\/tr><tr style=\"border: 0px none; border-collapse: collapse; border-spacing: 0px;\"><td align=\"center\" valign=\"top\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; border-collapse: collapse; mso-table-lspace: 0pt; mso-table-rspace: 0pt; padding-top:20px\"><table border=\"0\" cellpadding=\"0\" cellspacing=\"0\" width=\"100%\" class=\"mailbody\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; font-family: Helvetica,Arial,sans-serif; font-size: 14px; line-height: 1.5; margin-top: 0px; mso-table-lspace: 0pt; mso-table-rspace: 0pt; padding-bottom: 20px; padding-left: 20px; padding-right: 20px; padding-top: 20px;\"><tr style=\"border: 0px none; border-collapse: collapse; border-spacing: 0px;\"><td valign=\"top\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; border-collapse: collapse; mso-table-lspace: 0pt; mso-table-rspace: 0pt;\"><p style='font-size: 15px; font-family: \"Helvetica Neue\"; margin: 0cm; color: black; border-width: medium; border-style: none; border-color: currentcolor; border-image: none; text-align: center; line-height: 1;'><strong fr-original-style=\"\" style=\"font-weight: 700;\"><span style=\"font-size: 32px; font-family: Arial, Helvetica, sans-serif; color: red;\">Axess, Sekt\u00f6rdeki \u0130lk ve Tek \u00d6zellikleri ile\u00a0<\/span><\/strong><\/p><p style='font-size: 15px; font-family: \"Helvetica Neue\"; margin: 0cm; color: black; border-width: medium; border-style: none; border-color: currentcolor; border-image: none; text-align: center; line-height: 1;'><span style=\"font-family: Arial,Helvetica,sans-serif;\"><strong fr-original-style=\"\" style=\"font-weight: 700;\"><span style=\"font-size: 32px; color: red;\">25 Y\u0131ld\u0131r M\u00fc\u015fterilerine De\u011fer Sunmaya Devam Ediyor<\/span><\/strong><\/span><\/p><p style='margin-right:0cm;margin-left:0cm;font-size:15px;font-family:\"Helvetica Neue\";margin:0cm;color:black;border:none;text-align:center;line-height:115%;'><span style=\"font-family: Arial,Helvetica,sans-serif;\"><strong fr-original-style=\"\" style=\"font-weight: 700;\"><span style=\"font-size: 16px; line-height: 115%;\">\u00a0<\/span><\/strong><\/span><\/p><p style='margin-right:0cm;margin-left:0cm;font-size:15px;font-family:\"Helvetica Neue\";margin:0cm;color:black;border:none;text-align:center;line-height:115%;'><span style=\"font-family: Arial,Helvetica,sans-serif;\"><strong fr-original-style=\"\" style=\"font-weight: 700;\"><span style=\"font-size: 16px; line-height: 115%;\">T\u00fcrkiye\u2019de t\u00fcketicinin \u00f6deme ve al\u0131\u015fveri\u015f al\u0131\u015fkanl\u0131klar\u0131 y\u0131llar i\u00e7inde de\u011fi\u015firken, Axess 2001\u2019de ba\u015flayan yolculu\u011fuyla hem bu d\u00f6n\u00fc\u015f\u00fcm\u00fcn kayd\u0131n\u0131 tutuyor hem de \u015fekillenmesinde \u00f6nemli bir rol oynuyor. Bug\u00fcn, y\u0131ll\u0131k ortalamada, Axess harcamalar\u0131n\u0131n %37\u2019si online ger\u00e7ekle\u015firken, QR \u00f6demeleri 3,5 kat b\u00fcy\u00fcyor. 25 y\u0131lda \u00f6deme teknolojilerini m\u00fc\u015fteri faydas\u0131na d\u00f6n\u00fc\u015ft\u00fcren marka, \u015fimdi yapay zek\u00e2 ve hiper ki\u015fiselle\u015ftirmenin y\u00f6n verece\u011fi yeni d\u00f6neme haz\u0131rlan\u0131yor.<\/span><\/strong><\/span><\/p><p style='margin-right:0cm;margin-left:0cm;font-size:15px;font-family:\"Helvetica Neue\";margin:0cm;color:black;border:none;text-align:center;line-height:115%;'><span style=\"font-family: Arial,Helvetica,sans-serif;\"><br><\/span><\/p><p style='margin-right:0cm;margin-left:0cm;font-size:16px;font-family:\"Times New Roman\",serif;margin:0cm;border:none;text-align:justify;'><span style=\"font-family: Arial,Helvetica,sans-serif;\"><span style=\"font-size:16px;\">Akbank\u2019\u0131n yeniliklerle dolu kart\u0131 Axess\u2019in 25 y\u0131ll\u0131k yolculu\u011fu, ayn\u0131 zamanda T\u00fcrkiye\u2019de g\u00fcndelik hayat\u0131n, ticaretin ve teknolojinin ge\u00e7irdi\u011fi d\u00f6n\u00fc\u015f\u00fcm\u00fcn de hik\u00e2yesini anlat\u0131yor. 2001 y\u0131l\u0131ndan bu yana \u00f6demeler d\u00fcnyas\u0131; c\u00fczdanda ta\u015f\u0131nan fiziksel bir karttan mobil cihazlarda ya\u015fayan dijital bir deneyime, standart kampanyalardan m\u00fc\u015fterinin ihtiya\u00e7lar\u0131na g\u00f6re \u015fekillenen ki\u015fisel faydalara d\u00f6n\u00fc\u015ft\u00fc.<\/span><\/span><\/p><p style='margin-right:0cm;margin-left:0cm;font-size:16px;font-family:\"Times New Roman\",serif;margin:0cm;border:none;text-align:justify;'><br><\/p><p style='margin-right:0cm;margin-left:0cm;font-size:16px;font-family:\"Times New Roman\",serif;margin:0cm;border:none;text-align:justify;'><span style=\"font-family: Arial,Helvetica,sans-serif;\"><span style=\"font-size:16px;\">Axess ise kullan\u0131c\u0131lar\u0131n\u0131n hayat\u0131nda somut kar\u015f\u0131l\u0131k yaratan yeniliklerle bu d\u00f6n\u00fc\u015f\u00fcm\u00fcn \u00f6nc\u00fclerinden biri oldu. Y\u00fczbinlerce noktaya ula\u015fan \u00fcye i\u015fyeri a\u011f\u0131; \u201ckaybolmayan\u201d, \u201ckatlanan\u201d ve \u00f6deme yapmak i\u00e7in kullan\u0131labilen chip-para ekosistemi, T\u00fcrkiye\u2019nin ilk an\u0131nda kullan\u0131ma a\u00e7\u0131lan dijital kredi kart \u00f6zelli\u011fi ve mobil ve QR \u00f6deme altyap\u0131s\u0131yla Axess, bug\u00fcne dek bir\u00e7ok yenili\u011fi m\u00fc\u015fterileriyle bulu\u015fturdu.<\/span><\/span><\/p><p style='margin-right:0cm;margin-left:0cm;font-size:16px;font-family:\"Times New Roman\",serif;margin:0cm;border:none;text-align:justify;'><br><\/p><p style='margin-right:0cm;margin-left:0cm;font-size:16px;font-family:\"Times New Roman\",serif;margin:0cm;border:none;text-align:justify;'><span style=\"font-family: Arial,Helvetica,sans-serif;\"><span style=\"font-size:16px;\">Axess\u2019in 25 y\u0131ll\u0131k yolculu\u011fu, yaln\u0131zca \u00f6deme deneyimindeki d\u00f6n\u00fc\u015f\u00fcm\u00fc de\u011fil; milyonlarca m\u00fc\u015fterisinin de\u011fi\u015fen al\u0131\u015fveri\u015f tercihlerini de g\u00f6zlemleme imk\u00e2n\u0131 sunuyor. Veriler, T\u00fcrkiye\u2019de t\u00fcketici davran\u0131\u015flar\u0131n\u0131n nas\u0131l de\u011fi\u015fti\u011fine dair dikkat \u00e7ekici ipu\u00e7lar\u0131 sunuyor.<\/span><\/span><\/p><p style='margin-right:0cm;margin-left:0cm;font-size:16px;font-family:\"Times New Roman\",serif;margin:0cm;border:none;text-align:justify;'><span style=\"font-family: Arial,Helvetica,sans-serif;\"><br><\/span><\/p><h2 style='margin-top:2.0pt;margin-right:0cm;margin-bottom:0cm;margin-left:0cm;font-size:17px;font-family:\"Calibri Light\",sans-serif;color:#2E74B5;border:none;font-weight:normal;text-align:justify;'><span style=\"font-family: Arial,Helvetica,sans-serif;\"><strong fr-original-style=\"\" style=\"font-weight: 700;\"><span style=\"font-size: 16px; color: black;\">Axess verileri T\u00fcrkiye\u2019nin yeni harcama haritas\u0131n\u0131 \u00e7iziyor<\/span><\/strong><\/span><\/h2><p style='margin-right:0cm;margin-left:0cm;font-size:16px;font-family:\"Times New Roman\",serif;margin:0cm;border:none;text-align:justify;'><span style=\"font-family: Arial,Helvetica,sans-serif;\"><span style=\"font-size:16px;\">Axess \u00fczerinden ger\u00e7ekle\u015fen milyonlarca i\u015flem, T\u00fcrkiye\u2019de t\u00fcketicilerin \u00f6nceliklerinin ve \u00f6deme tercihlerinin nas\u0131l de\u011fi\u015fti\u011fine ili\u015fkin bir g\u00f6r\u00fcn\u00fcm sunuyor.<\/span><\/span><\/p><p style='margin-right:0cm;margin-left:0cm;font-size:16px;font-family:\"Times New Roman\",serif;margin:0cm;border:none;text-align:justify;'><span style=\"font-family: Arial,Helvetica,sans-serif;\"><span style=\"font-size:16px;\">Veriler, deneyim ve teknoloji odakl\u0131 harcamalar\u0131n a\u011f\u0131rl\u0131\u011f\u0131n\u0131n belirgin bi\u00e7imde artt\u0131\u011f\u0131n\u0131 g\u00f6steriyor. Son be\u015f y\u0131ll\u0131k i\u015flem adetleri incelendi\u011finde en g\u00fc\u00e7l\u00fc art\u0131\u015f;<strong fr-original-style=\"\" style=\"font-weight: 700;\"><span style=\"font-weight: normal;\">\u00a0seyahat,<\/span><\/strong><strong fr-original-style=\"\" style=\"font-weight: 700;\">\u00a0<\/strong><strong fr-original-style=\"\" style=\"font-weight: 700;\"><span style=\"font-weight: normal;\">elektronik<\/span><\/strong><strong fr-original-style=\"\" style=\"font-weight: 700;\">\u00a0<\/strong><strong fr-original-style=\"\" style=\"font-weight: 700;\"><span style=\"font-weight: normal;\">ile restoran ve yemek<\/span><\/strong><strong fr-original-style=\"\" style=\"font-weight: 700;\">\u00a0<\/strong>kategorilerinde g\u00f6r\u00fcl\u00fcyor.<\/span><\/span><\/p><p style='margin-right:0cm;margin-left:0cm;font-size:16px;font-family:\"Times New Roman\",serif;margin:0cm;border:none;text-align:justify;'><span style=\"font-family: Arial,Helvetica,sans-serif;\"><span style=\"font-size:16px;\">Dijital kanallara ge\u00e7i\u015f de son be\u015f y\u0131l\u0131n en g\u00fc\u00e7l\u00fc e\u011filimlerinden biri olarak \u00f6ne \u00e7\u0131k\u0131yor. Online harcamalar\u0131n Axess\u2019in bireysel toplam cirosundaki pay\u0131 <strong fr-original-style=\"\" style=\"font-weight: 700;\"><span style=\"font-weight: normal;\">%40 seviyesine yakla\u015f\u0131rken<\/span><\/strong>, QR ile \u00f6deme hacmi <strong fr-original-style=\"\" style=\"font-weight: 700;\"><span style=\"font-weight: normal;\">her y\u0131l ortalama 3,5 kat<\/span><\/strong><strong fr-original-style=\"\" style=\"font-weight: 700;\">\u00a0<\/strong>b\u00fcy\u00fcme g\u00f6steriyor.<\/span><\/span><\/p><p style='margin-right:0cm;margin-left:0cm;font-size:16px;font-family:\"Times New Roman\",serif;margin:0cm;border:none;text-align:justify;'><span style=\"font-family: Arial,Helvetica,sans-serif;\"><span style=\"font-size:16px;\">De\u011fi\u015fen bu t\u00fcketici tercihleriyle birlikte, Axess sundu\u011fu geni\u015f kampanya ekosistemiyle m\u00fc\u015fterilerine sa\u011flad\u0131\u011f\u0131 finansal fayday\u0131 da art\u0131rmaya devam ediyor.<\/span><\/span><\/p><p style='margin-right:0cm;margin-left:0cm;font-size:16px;font-family:\"Times New Roman\",serif;margin:0cm;border:none;text-align:justify;'><span style=\"font-family: Arial,Helvetica,sans-serif;\"><br><\/span><\/p><h2 style='margin-top:2.0pt;margin-right:0cm;margin-bottom:0cm;margin-left:0cm;font-size:17px;font-family:\"Calibri Light\",sans-serif;color:#2E74B5;border:none;font-weight:normal;text-align:justify;'><span style=\"font-family: Arial,Helvetica,sans-serif;\"><strong fr-original-style=\"\" style=\"font-weight: 700;\"><span style=\"font-size: 16px; color: black;\">Bir y\u0131lda 4 milyar TL\u2019yi a\u015fan \u00f6d\u00fcl<\/span><\/strong><\/span><\/h2><p style='margin-right:0cm;margin-left:0cm;font-size:16px;font-family:\"Times New Roman\",serif;margin:0cm;border:none;text-align:justify;'><span style=\"font-family: Arial,Helvetica,sans-serif;\"><span style=\"font-size:16px;\">Axess, son bir y\u0131lda 2.000 adede varan kampanyas\u0131yla m\u00fc\u015fterilerine toplam 4 milyar TL\u2019yi a\u015fan indirim ve chip-para kazand\u0131rd\u0131. Kampanyalara olan ilgi her ge\u00e7en y\u0131l artarken, m\u00fc\u015fterilerin kampanyalara kat\u0131l\u0131m\u0131 son 5 y\u0131lda 2 kat\u0131na \u00e7\u0131kt\u0131. \u00dcstelik kampanyalardan kazan\u0131lan chip-paralar Axess\u2019in kaybolmayan chip-para \u00f6zelli\u011fi ile birikmeye devam ediyor. Bug\u00fcn bireysel m\u00fc\u015fteriler aras\u0131nda en fazla chip-para biriktiren Axesslinin hesab\u0131nda 200 bin TL de\u011ferinde kaybolmayan chip-para bulunuyor.<\/span><\/span><\/p><p style='margin-right:0cm;margin-left:0cm;font-size:16px;font-family:\"Times New Roman\",serif;margin:0cm;border:none;text-align:justify;'><span style=\"font-family: Arial,Helvetica,sans-serif;\"><br><\/span><\/p><h2 style='margin-top:2.0pt;margin-right:0cm;margin-bottom:0cm;margin-left:0cm;font-size:17px;font-family:\"Calibri Light\",sans-serif;color:#2E74B5;border:none;font-weight:normal;text-align:justify;'><span style=\"font-family: Arial,Helvetica,sans-serif;\"><strong fr-original-style=\"\" style=\"font-weight: 700;\"><span style=\"font-size: 16px; color: black;\">25 y\u0131lda Axess sekt\u00f6rden ayr\u0131\u015fan yenilikleri m\u00fc\u015fterileri ile bulu\u015fturdu<\/span><\/strong><\/span><\/h2><p style='margin-right:0cm;margin-left:0cm;font-size:16px;font-family:\"Times New Roman\",serif;margin:0cm;border:none;text-align:justify;'><span style=\"font-family: Arial,Helvetica,sans-serif;\"><span style=\"font-size:16px;\">Bug\u00fcn m\u00fc\u015fterilere sunulan bu geni\u015f fayda ekosisteminin arkas\u0131nda, Axess\u2019in 25 y\u0131ll\u0131k yenilik\u00e7i birikimi bulunuyor.\u00a0<\/span><\/span><\/p><p style='margin-right:0cm;margin-left:0cm;font-size:16px;font-family:\"Times New Roman\",serif;margin:0cm;border:none;text-align:justify;'><br><\/p><p style='margin-right:0cm;margin-left:0cm;font-size:16px;font-family:\"Times New Roman\",serif;margin:0cm;border:none;text-align:justify;'><span style=\"font-family: Arial,Helvetica,sans-serif;\"><span style=\"font-size:16px;\">Axess, 2001\u2019de \u201ckazan\u00e7l\u0131 ya\u015fam kart\u0131n\u0131z\u201d mesaj\u0131yla hayata ge\u00e7irildi. Markan\u0131n ad\u0131 da m\u00fc\u015fteriyi dinleme yakla\u015f\u0131m\u0131n\u0131n bir yans\u0131mas\u0131 olarak \u201cAkbank\u2019\u0131n sesi - AK-SES\u201d fikrinden do\u011fdu.\u00a0<\/span><\/span><\/p><p style='margin-right:0cm;margin-left:0cm;font-size:16px;font-family:\"Times New Roman\",serif;margin:0cm;border:none;text-align:justify;'><br><\/p><p style='margin-right:0cm;margin-left:0cm;font-size:16px;font-family:\"Times New Roman\",serif;margin:0cm;border:none;text-align:justify;'><span style=\"font-family: Arial,Helvetica,sans-serif;\"><span style=\"font-size:16px;\">Axess, ilk y\u0131llar\u0131ndan itibaren taksit ve chip-para olanaklar\u0131n\u0131 geni\u015f bir \u00fcye i\u015fyeri a\u011f\u0131yla bulu\u015fturarak kredi kartlar\u0131n\u0131 yaln\u0131zca bir \u00f6deme arac\u0131 de\u011fil, al\u0131\u015fveri\u015ften daha fazla de\u011fer sunan bir ara\u00e7 haline getirdi.<\/span><\/span><\/p><p style='margin-right:0cm;margin-left:0cm;font-size:16px;font-family:\"Times New Roman\",serif;margin:0cm;border:none;text-align:justify;'><span style=\"font-family: Arial,Helvetica,sans-serif;\"><br><\/span><\/p><p style='margin-right:0cm;margin-left:0cm;font-size:16px;font-family:\"Times New Roman\",serif;margin:0cm;border:none;text-align:justify;'><span style=\"font-family: Arial,Helvetica,sans-serif;\"><span style=\"font-size:16px;\">Chip-paralar\u0131n s\u00fcre k\u0131s\u0131t\u0131 olmadan biriktirilebilmesini sa\u011flayan kaybolmayan chip-para \u00f6zelli\u011fi ile birikim yap\u0131lmas\u0131n\u0131 destekledi.<\/span><\/span><\/p><p style='margin-right:0cm;margin-left:0cm;font-size:16px;font-family:\"Times New Roman\",serif;margin:0cm;border:none;text-align:justify;'><br><\/p><p style='margin-right:0cm;margin-left:0cm;font-size:16px;font-family:\"Times New Roman\",serif;margin:0cm;border:none;text-align:justify;'><span style=\"font-family: Arial,Helvetica,sans-serif;\"><span style=\"font-size:16px;\">Mastercard i\u015f birli\u011fiyle T\u00fcrkiye\u2019de kredi kartlar\u0131nda \u2018Digital First\u2019 program\u0131n\u0131 hayata ge\u00e7iren ilk, d\u00fcnyada ise \u00fc\u00e7\u00fcnc\u00fc banka olan Akbank, fiziksel kart\u0131n teslim edilmesini beklemeden dijitalden an\u0131nda kullan\u0131labilen Axess\u2019i m\u00fc\u015fterileriyle bulu\u015fturdu. Ayn\u0131 d\u00f6nemde QR ile \u00f6deme deneyimini devreye ald\u0131.\u00a0<\/span><\/span><\/p><p style='margin-right:0cm;margin-left:0cm;font-size:16px;font-family:\"Times New Roman\",serif;margin:0cm;border:none;text-align:justify;'><span style=\"font-family: Arial,Helvetica,sans-serif;\"><br><\/span><\/p><p style='margin-right:0cm;margin-left:0cm;font-size:16px;font-family:\"Times New Roman\",serif;margin:0cm;border:none;text-align:justify;'><span style=\"font-family: Arial,Helvetica,sans-serif;\"><span style=\"font-size:16px;\">\u201cChip-para ile \u00d6de\u201d \u00f6zelli\u011fiyle m\u00fc\u015fteriler, d\u00f6nem i\u00e7indeki fiziki ya da internet al\u0131\u015fveri\u015flerini mobil \u00fczerinden kolayca chip-paralar\u0131yla \u00f6deyebilir hale geldi.\u00a0<\/span><\/span><\/p><p style='margin-right:0cm;margin-left:0cm;font-size:16px;font-family:\"Times New Roman\",serif;margin:0cm;border:none;text-align:justify;'><br><\/p><p style='margin-right:0cm;margin-left:0cm;font-size:16px;font-family:\"Times New Roman\",serif;margin:0cm;border:none;text-align:justify;'><span style=\"font-family: Arial,Helvetica,sans-serif;\"><span style=\"font-size:16px;\">Axess ayr\u0131ca \u00f6deme deneyiminin \u00e7evresel etkisini de tasar\u0131m\u0131n bir par\u00e7as\u0131 olarak ele ald\u0131. T\u00fcrkiye\u2019de, t\u00fcm kart plastiklerinde ve kartla birlikte gelen k\u00e2\u011f\u0131t ve zarflarda geri d\u00f6n\u00fc\u015ft\u00fcr\u00fclm\u00fc\u015f materyaller kullanan ilk marka olurken, dijital ekstre ve dijital slip se\u00e7enekleriyle k\u00e2\u011f\u0131t kullan\u0131m\u0131n\u0131 azaltt\u0131.<\/span><\/span><\/p><p style='margin-right:0cm;margin-left:0cm;font-size:16px;font-family:\"Times New Roman\",serif;margin:0cm;border:none;text-align:justify;'><span style=\"font-family: Arial,Helvetica,sans-serif;\"><br><\/span><\/p><p style='margin-right:0cm;margin-left:0cm;font-size:16px;font-family:\"Times New Roman\",serif;margin:0cm;border:none;text-align:justify;'><span style=\"font-family: Arial,Helvetica,sans-serif;\"><span style=\"font-size:16px;\">Bug\u00fcn Axess deneyimi; katlanan chip-para, kartlar aras\u0131nda chip-para transferi, dijital kart y\u00f6netimi gibi \u00f6zelliklerle geli\u015fmeye devam ediyor. Marka, \u00f6n\u00fcm\u00fczdeki d\u00f6nemde de de\u011fi\u015fen m\u00fc\u015fteri ihtiya\u00e7lar\u0131na g\u00f6re ayr\u0131\u015fan faydalarla sekt\u00f6re y\u00f6n vermeyi s\u00fcrd\u00fcrecek.\u00a0<\/span><\/span><\/p><p style='margin-right:0cm;margin-left:0cm;font-size:16px;font-family:\"Times New Roman\",serif;margin:0cm;border:none;text-align:justify;'><span style=\"font-family: Arial,Helvetica,sans-serif;\"><br><\/span><\/p><p style='margin-right:0cm;margin-left:0cm;font-size:16px;font-family:\"Times New Roman\",serif;margin:0cm;border:none;text-align:justify;'><span style=\"font-family: Arial,Helvetica,sans-serif;\"><strong fr-original-style=\"\" style=\"font-weight: 700;\"><span style=\"font-size:16px;\">Akbank Dijital \u00c7\u00f6z\u00fcmler ve Strateji Genel M\u00fcd\u00fcr Yard\u0131mc\u0131s\u0131<\/span><\/strong><span style=\"font-size:16px;\">\u00a0<strong fr-original-style=\"\" style=\"font-weight: 700;\">\u015eebnem Da\u011f G\u00fcven<\/strong>, konuya ili\u015fkin de\u011ferlendirmesinde \u015funlar\u0131 s\u00f6yledi:<\/span><\/span><\/p><p style='margin-right:0cm;margin-left:0cm;font-size:16px;font-family:\"Times New Roman\",serif;margin:0cm;border:none;text-align:justify;'><br><\/p><p style='margin-right:0cm;margin-left:0cm;font-size:16px;font-family:\"Times New Roman\",serif;margin:0cm;border:none;text-align:justify;'><span style=\"font-family: Arial,Helvetica,sans-serif;\"><span style=\"font-size:16px;\">\u201cAxess, 25 y\u0131l \u00f6nce \u00f6deme deneyiminde yeni standartlar yaratmak hedefiyle yola \u00e7\u0131kt\u0131. O g\u00fcnden bu yana m\u00fc\u015fterilerimizin de\u011fi\u015fen ihtiya\u00e7lar\u0131n\u0131 erkenden okuyarak, \u00f6deme sistemleri ekosistemini bir\u00e7ok ilk ve yenilikle bulu\u015fturduk. Chip-para bu yakla\u015f\u0131m\u0131n en g\u00fc\u00e7l\u00fc \u00f6rneklerinden biri. Chip-paray\u0131 yaln\u0131zca \u00fcye i\u015f yerlerindeki fiziki harcamalarda de\u011fil, m\u00fc\u015fterilerimizin t\u00fcm harcamalar\u0131nda kullanabilecekleri bir de\u011fere d\u00f6n\u00fc\u015ft\u00fcrd\u00fck. Kaybolmayan, biriktirilebilen, hesaplar aras\u0131nda aktar\u0131labilen yenilik\u00e7i bir ara\u00e7 yaratt\u0131k. Kart\u0131 ise fiziksel teslimat\u0131 beklemeden kullan\u0131labilen dijital bir deneyim haline getirdik.<\/span><\/span><\/p><p style='margin-right:0cm;margin-left:0cm;font-size:16px;font-family:\"Times New Roman\",serif;margin:0cm;border:none;text-align:justify;'><span style=\"font-family: Arial,Helvetica,sans-serif;\"><span style=\"font-size:16px;\">25 y\u0131ld\u0131r de\u011fi\u015fmeyen yakla\u015f\u0131m\u0131m\u0131z, \u00f6deme teknolojilerini m\u00fc\u015fterilerimizin daha kolay, daha g\u00fcvenli ve daha kazan\u00e7l\u0131 bir finansal ya\u015fam s\u00fcrmesini sa\u011flayacak \u015fekilde geli\u015ftirmek. Son 5 y\u0131lda 2 kat artan kullan\u0131c\u0131 hacmimiz, bu yakla\u015f\u0131m\u0131n m\u00fc\u015fteriler nezdinde de kar\u015f\u0131l\u0131k buldu\u011funu ortaya koyuyor.\u00a0<\/span><\/span><\/p><p style='margin-right:0cm;margin-left:0cm;font-size:16px;font-family:\"Times New Roman\",serif;margin:0cm;border:none;text-align:justify;'><span style=\"font-family: Arial,Helvetica,sans-serif;\"><br><\/span><\/p><p style='margin-right:0cm;margin-left:0cm;font-size:16px;font-family:\"Times New Roman\",serif;margin:0cm;border:none;text-align:justify;'><span style=\"font-family: Arial,Helvetica,sans-serif;\"><span style=\"font-size:16px;\">\u015eimdi \u00f6n\u00fcm\u00fczde yapay zek\u00e2n\u0131n \u015fekillendirece\u011fi yeni bir d\u00f6nem var. Her bir Axesslinin ihtiya\u00e7lar\u0131n\u0131 ve tercihlerini anlayan ve buna g\u00f6re \u015fekillenen yeni nesil deneyimler tasarl\u0131yoruz. Yapay zek\u00e2y\u0131 kullanarak do\u011fru m\u00fc\u015fteriye, do\u011fru anda, anlaml\u0131 olan fayday\u0131 sunabildi\u011fimiz hiper ki\u015fiselle\u015ftirilmi\u015f bir Axess deneyimine do\u011fru ilerliyoruz. \u0130lk 25 y\u0131lda ikonik yeniliklerle \u00f6demeler d\u00fcnyas\u0131n\u0131n \u00f6nc\u00fcl\u00fc\u011f\u00fcn\u00fc \u00fcstlendik. Yeni d\u00f6nemde de Axess\u2019i al\u0131\u015fveri\u015f \u00f6ncesinde do\u011fru f\u0131rsat\u0131 bulan, \u00f6deme s\u0131ras\u0131nda s\u00fcreci kolayla\u015ft\u0131ran, sonras\u0131nda ise harcamay\u0131 yeniden de\u011fere d\u00f6n\u00fc\u015ft\u00fcren b\u00fct\u00fcnsel bir deneyim platformu olarak geli\u015ftirmeye devam edece\u011fiz.\u201d<\/span><\/span><\/p><p style='margin-right:0cm;margin-left:0cm;font-size:16px;font-family:\"Times New Roman\",serif;margin:0cm;border:none;text-align:justify;'><span style=\"font-family: Arial,Helvetica,sans-serif;\"><br><\/span><\/p><p style='margin-right:0cm;margin-left:0cm;font-size:16px;font-family:\"Times New Roman\",serif;margin:0cm;border:none;text-align:justify;'><span style=\"font-family: Arial,Helvetica,sans-serif;\"><strong fr-original-style=\"\" style=\"font-weight: 700;\"><span style=\"font-size:16px;\">25. y\u0131la \u00f6zel 25.000 TL\u2019ye varan chip-para<\/span><\/strong><\/span><\/p><p style='margin-right:0cm;margin-left:0cm;font-size:16px;font-family:\"Times New Roman\",serif;margin:0cm;border:none;text-align:justify;'><span style=\"font-family: Arial,Helvetica,sans-serif;\"><span style=\"font-size:16px;\">Axess, 25. y\u0131l\u0131n\u0131 m\u00fc\u015fterilerine \u00f6zel kampanyalarla kutluyor. Juzdan \u00fczerinden ilgili kampanyalara kat\u0131lan Axessliler, 31 Ekim 2026\u2019ya kadar farkl\u0131 sekt\u00f6rlerdeki se\u00e7ili al\u0131\u015fveri\u015flerinden toplam 25.000 TL\u2019ye varan kaybolmayan chip-para kazanabiliyor.<\/span><\/span><\/p><p style='margin-right:0cm;margin-left:0cm;font-size:16px;font-family:\"Times New Roman\",serif;margin:0cm;border:none;text-align:justify;'><span style=\"font-family: Arial,Helvetica,sans-serif;\"><\/span><br><\/p><p style='margin-right:0cm;margin-left:0cm;font-size:16px;font-family:\"Times New Roman\",serif;margin:0cm;border:none;text-align:justify;'><span style=\"font-family: Arial,Helvetica,sans-serif;\"><span style=\"font-size:16px;\">Toplam chip-para tutar\u0131, harcaman\u0131n yap\u0131ld\u0131\u011f\u0131 sekt\u00f6r ve i\u015flem tutar\u0131na g\u00f6re belirleniyor. Kampanya, Axess\u2019in 25. y\u0131l\u0131nda m\u00fc\u015fterilerine sundu\u011fu ekonomik fayday\u0131 daha da ileri ta\u015f\u0131yor.<\/span><\/span><\/p><p style='margin-right:0cm;margin-left:0cm;font-size:15px;font-family:\"Helvetica Neue\";margin:0cm;color:black;border:none;text-align:justify;line-height:115%;'><span style=\"font-family: Arial,Helvetica,sans-serif;\"><br><\/span><\/p><p style='margin-right:0cm;margin-left:0cm;font-size:15px;font-family:\"Helvetica Neue\";margin:0cm;color:black;border:none;text-align:justify;line-height:115%;'><span style=\"font-family: Arial,Helvetica,sans-serif;\"><strong fr-original-style=\"\" style=\"font-weight: 700;\"><span style=\"font-size: 16px; line-height: 115%; color: windowtext; border-width: medium; border-style: none; border-color: currentcolor; border-image: none;\">Axess 25. Ya\u015f\u0131n\u0131\u00a0<\/span><\/strong><strong fr-original-style=\"\" style=\"font-weight: 700;\"><span style=\"font-size: 16px; line-height: 115%; color: windowtext; border-width: medium; border-style: none; border-color: currentcolor; border-image: none;\">Festival Havas\u0131nda Konserlerle<\/span><\/strong><strong fr-original-style=\"\" style=\"font-weight: 700;\"><span style=\"font-size: 16px; line-height: 115%; color: windowtext; border-width: medium; border-style: none; border-color: currentcolor; border-image: none;\">\u00a0Kutluyor<\/span><\/strong><\/span><\/p><p style='margin-right:0cm;margin-left:0cm;font-size:15px;font-family:\"Helvetica Neue\";margin:0cm;color:black;border:none;text-align:justify;line-height:115%;'><span style=\"font-family: Arial,Helvetica,sans-serif;\"><br><\/span><\/p><p style='margin-right:0cm;margin-left:0cm;font-size:15px;font-family:\"Helvetica Neue\";margin:0cm;color:black;border:none;text-align:justify;line-height:115%;'><span style=\"font-family: Arial,Helvetica,sans-serif;\"><span style=\"font-size: 16px; line-height: 115%;\">Axess, 25. y\u0131l\u0131n\u0131 Axesslilerle bir araya geldi\u011fi \u00f6zel deneyimlerle de kutluyor. Bu kapsamda sevilen sanat\u00e7\u0131 Yal\u0131n, Axess i\u00e7in Bursa ve \u0130stanbul\u2019da sahne alacak. Konserler Mastercard i\u015f birli\u011finde ekim ay\u0131nda ger\u00e7ekle\u015ftirilecek. Yaln\u0131zca Axess kartlarla, 25. y\u0131la \u00f6zel 25 TL\u2019den sat\u0131n al\u0131nabilen konser biletleri ise saatler i\u00e7inde t\u00fckendi.\u00a0<\/span><\/span><\/p><p style='margin-right:0cm;margin-left:0cm;font-size:15px;font-family:\"Helvetica Neue\";margin:0cm;color:black;border:none;text-align:justify;line-height:115%;'><span style=\"font-family: Arial,Helvetica,sans-serif;\"><span style=\"font-size: 16px; line-height: 115%;\">\u00a0<\/span><\/span><\/p><p style='margin-right:0cm;margin-left:0cm;font-size:15px;font-family:\"Helvetica Neue\";margin:0cm;color:black;border:none;text-align:justify;line-height:115%;'><span style=\"font-size: 16px; line-height: 115%; font-family: Arial, Helvetica, sans-serif;\">Axess, 25 y\u0131lda \u00f6deme teknolojilerinde \u00f6nc\u00fcl\u00fck eden yeniliklerini, \u00f6n\u00fcm\u00fczdeki d\u00f6nemde yapay zek\u00e2 destekli, ki\u015fiselle\u015ftirilmi\u015f ve g\u00f6r\u00fcnmez finansal deneyimlerle geli\u015ftirmeyi hedefliyor.<\/span><\/p><\/td><\/tr><\/table><\/td><\/tr><tr style=\"border: 0px none; border-collapse: collapse; border-spacing: 0px;\"><td align=\"center\" valign=\"top\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; border-collapse: collapse; mso-table-lspace: 0pt; mso-table-rspace: 0pt;\"><table border=\"0\" cellpadding=\"0\" cellspacing=\"4\" width=\"100%\" id=\"photos\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; margin-top: 0px; mso-table-lspace: 0pt; mso-table-rspace: 0pt; padding-top: 0px;\"><tr style=\"border: 0px none; border-collapse: collapse; border-spacing: 0px;\"><td align=\"center\" valign=\"top\" class=\"photo\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; border-collapse: collapse; mso-table-lspace: 0pt; mso-table-rspace: 0pt; padding-top: 20px; width: 200px; max-width: 200px; overflow: hidden;\" width=\"200\"><a href=\"https:\/\/get.faselis.com\/downloadfile.php?uid=11811517&uidchk=2f216&ct=tr&pt=1273376&pts=1009034&e=bulten@mercek.net&o=28894&ot=4&chk=d9454\" target=\"_blank\"><img border=\"0\" src=\"https:\/\/img.faselis.com\/faselis_tr\/brands\/26872\/s1790845667_30_Axess_25._Y__l___Infografik.jpeg.jpg\" style=\"-ms-interpolation-mode: bicubic; border: 0; height: auto; line-height: 100%; max-width: 160px; outline: none; text-decoration: none;\" class=\"photoimage\"><\/a><p class=\"alttext\" style=\"width:194px;max-width: 194px;padding:0 20px;padding-bottom: 0; padding-left: 20px; padding-right: 20px; padding-top: 0; font-family: Helvetica,Arial,sans-serif; font-size: 11px;overflow:hidden;\" align=\"left\" valign=\"top\"><\/p><\/td><td align=\"center\" valign=\"top\" class=\"photo\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; border-collapse: collapse; mso-table-lspace: 0pt; mso-table-rspace: 0pt; padding-top: 20px; width: 200px; max-width: 200px; overflow: hidden;\" width=\"200\"><a href=\"https:\/\/get.faselis.com\/downloadfile.php?uid=11811519&uidchk=05642&ct=tr&pt=1273376&pts=1009034&e=bulten@mercek.net&o=28894&ot=4&chk=d9454\" target=\"_blank\"><img border=\"0\" src=\"https:\/\/img.faselis.com\/faselis_tr\/brands\/26872\/s1790845669_ebnem_Da___G__ven.jpg.jpg\" style=\"-ms-interpolation-mode: bicubic; border: 0; height: auto; line-height: 100%; max-width: 160px; outline: none; text-decoration: none;\" class=\"photoimage\"><\/a><p class=\"alttext\" style=\"width:194px;max-width: 194px;padding:0 20px;padding-bottom: 0; padding-left: 20px; padding-right: 20px; padding-top: 0; font-family: Helvetica,Arial,sans-serif; font-size: 11px;overflow:hidden;\" align=\"left\" valign=\"top\"><\/p><\/td><td align=\"center\" valign=\"top\" class=\"photo\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; border-collapse: collapse; mso-table-lspace: 0pt; mso-table-rspace: 0pt; padding-top: 20px; width: 200px;\" width=\"200\"><\/td><\/tr><tr style=\"border: 0px none; border-collapse: collapse; border-spacing: 0px;\"><td align=\"center\" valign=\"top\" class=\"photo\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; border-collapse: collapse; mso-table-lspace: 0pt; mso-table-rspace: 0pt; padding-top: 20px; width: 200px;\" width=\"200\"><\/td><\/tr><\/table><\/td><\/tr><tr style=\"border: 0px none; border-collapse: collapse; border-spacing: 0px;\"><td align=\"center\" valign=\"top\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; border-collapse: collapse; mso-table-lspace: 0pt; mso-table-rspace: 0pt;\"><table border=\"0\" cellpadding=\"0\" cellspacing=\"0\" width=\"100%\" id=\"download\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; margin-top: 0px; mso-table-lspace: 0pt; mso-table-rspace: 0pt; padding-top: 0px;\"><tr style=\"border: 0px none; border-collapse: collapse; border-spacing: 0px;\"><td valign=\"top\" class=\"downloadright\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; border-collapse: collapse; font-family: Helvetica,Arial,sans-serif; font-size: 11px; height: 22px; line-height: 22px; mso-table-lspace: 0pt; mso-table-rspace: 0pt; padding-right: 20px; text-align: right;\">T\u00fcm g\u00f6rselleri indirmek i\u00e7in <a href=\"https:\/\/get.faselis.com\/download.php?type=2&ct=tr&pt=1273376&pts=1009034&e=bulten@mercek.net&o=28894&ot=4&chk=d9454\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; color: #0c1820; text-decoration: underline;\"><img src=\"https:\/\/img.faselis.com\/mailing\/download.png\" alt=\" style=\" bicubic border: height: auto line-height: outline: none text-decoration:><\/a><\/td><\/tr><\/table><\/td><\/tr><tr style=\"border: 0px none; border-collapse: collapse; border-spacing: 0px;\"><td align=\"center\" valign=\"top\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; border-collapse: collapse; mso-table-lspace: 0pt; mso-table-rspace: 0pt;\"><table border=\"0\" cellpadding=\"0\" cellspacing=\"0\" width=\"100%\" id=\"photodesc\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; color: #1c2b28; font-family: Helvetica,Arial,sans-serif; font-size: 12px; line-height: 150%; margin-top: 0px; mso-table-lspace: 0pt; mso-table-rspace: 0pt; padding-bottom: 20px; padding-left: 20px; padding-right: 20px; padding-top: 0px;\"><tr style=\"border: 0px none; border-collapse: collapse; border-spacing: 0px;\"><td valign=\"top\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; border-collapse: collapse; mso-table-lspace: 0pt; mso-table-rspace: 0pt;\"><\/td><\/tr><\/table><\/td><\/tr><tr style=\"border: 0px none; border-collapse: collapse; border-spacing: 0px;\"><td align=\"center\" valign=\"top\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; border-collapse: collapse; mso-table-lspace: 0pt; mso-table-rspace: 0pt;\"><table border=\"0\" cellpadding=\"0\" cellspacing=\"0\" width=\"100%\" id=\"videos\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; margin-top: 0px; mso-table-lspace: 0pt; mso-table-rspace: 0pt; padding-bottom: 20px; padding-left: 20px; padding-right: 20px; padding-top: 0px;\"><tr style=\"border: 0px none; border-collapse: collapse; border-spacing: 0px;\"><td align=\"left\" valign=\"top\" colspan=\"3\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; border-collapse: collapse; mso-table-lspace: 0pt; mso-table-rspace: 0pt;\"><h2 class=\"headers\" style=\"border-bottom: 2px solid #CCCCCC; 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height: 22px; line-height: 22px; mso-table-lspace: 0pt; mso-table-rspace: 0pt; padding-left: 10px; padding-right: 10px; text-align: left;\">Akbank Axess 25 Y\u0131l Bas\u0131n B\u00fclteni 011026.docx<\/td><td valign=\"top\" class=\"videodownload\" height=\"22\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; border-collapse: collapse; font-family: Helvetica,Arial,sans-serif; font-size: 12px; font-weight: bold; height: 22px; line-height: 22px; mso-table-lspace: 0pt; mso-table-rspace: 0pt; text-align: right; width: 100px;\" width=\"100\"><a href=\"https:\/\/get.faselis.com\/downloadfile.php?uid=11811518&uidchk=48bf6&ct=tr&pt=1273376&pts=1009034&e=bulten@mercek.net&o=28894&ot=4&chk=d9454\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; color: #1c2b28; text-decoration: underline;\">\u0130ndir<\/a><\/td><\/tr><\/table><\/td><\/tr><tr style=\"border: 0px none; border-collapse: collapse; border-spacing: 0px;\"><td align=\"center\" valign=\"top\" style=\"-ms-text-size-adjust: none; 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