{"id":209,"date":"2026-06-16T19:17:50","date_gmt":"2026-06-16T16:17:50","guid":{"rendered":"https:\/\/fintech.mercek.net\/news\/?p=209"},"modified":"2026-06-25T16:05:34","modified_gmt":"2026-06-25T13:05:34","slug":"maximum-kart-turkiyenin-ceyrek-asirlik-odeme-hafizasina-isik-tutuyor","status":"publish","type":"post","link":"https:\/\/fintech.mercek.net\/news\/2026\/06\/16\/maximum-kart-turkiyenin-ceyrek-asirlik-odeme-hafizasina-isik-tutuyor\/","title":{"rendered":"Maximum Kart, T\u00fcrkiye’nin \u00c7eyrek As\u0131rl\u0131k \u00d6deme Haf\u0131zas\u0131na I\u015f\u0131k Tutuyor"},"content":{"rendered":"

T\u00fcrkiye \u0130\u015f Bankas\u0131 Genel M\u00fcd\u00fcr Yard\u0131mc\u0131s\u0131 Sezgin L\u00fcle, \u00f6deme sistemlerinin geli\u015fiminde tarihsel olarak insanlar\u0131n hayat\u0131n\u0131 kolayla\u015ft\u0131ran \u00e7\u00f6z\u00fcmler sunuldu\u011funu belirterek, \u201cBir d\u00f6nem alternatif olarak g\u00f6r\u00fclen kredi kartlar\u0131 g\u00fcnl\u00fck ya\u015fam\u0131n vazge\u00e7ilmez bir par\u00e7as\u0131 haline gelirken, fiziki kartlar\u0131n yerini giderek dijital kartlar, mobil c\u00fczdanlar, giyilebilir teknolojiler ve biyometrik \u00f6deme y\u00f6ntemleri almaya ba\u015flad\u0131. T\u00fcrkiye kartl\u0131 \u00f6deme sistemlerinde uzun y\u0131llard\u0131r d\u00fcnyan\u0131n \u00f6nc\u00fc \u00fclkeleri aras\u0131nda yer al\u0131yor ve hepimizin iftihar edece\u011fi boyutta \u00e7ok g\u00fc\u00e7l\u00fc bir \u015fekilde bu seyri devam ettiriyor. \u00dclkemizde \u00f6deme sistemlerine yat\u0131r\u0131m yapan banka ve fintekler, m\u00fc\u015fteriler ve i\u015f yapan taraflar aras\u0131ndaki etkile\u015fimi kolayla\u015ft\u0131r\u0131yor ve \u00fclkemizin b\u00fcy\u00fcmesine katk\u0131 sa\u011fl\u0131yor. E-ticarette \u00f6deme deneyimlerinin h\u0131zla geli\u015fti\u011fini g\u00f6r\u00fcyoruz. Fiziksel al\u0131\u015fveri\u015fte de \u00f6demenin niteli\u011fi temass\u0131z i\u015flemlere kay\u0131yor. Bug\u00fcn bireysel temass\u0131z i\u015flemlerin oran\u0131 %90\u2019\u0131 a\u015ft\u0131. Art\u0131k \u00f6deme sadece bir i\u015flemi tamamlamaktan ibaret de\u011fil, h\u0131zl\u0131, g\u00fcvenli, ki\u015fiselle\u015ftirilmi\u015f ve hayat\u0131n do\u011fal ak\u0131\u015f\u0131na entegre u\u00e7tan uca bir deneyim sunmay\u0131 ifade ediyor\u201d diye konu\u015ftu.<\/strong><\/h2>\n

\u0130\u015f Bankas\u0131<\/strong>‘n\u0131n ana kredi kart\u0131 markas\u0131 olarak 2001’de kullan\u0131ma sunulan Maximum Kart<\/strong>‘\u0131n da bu d\u00f6n\u00fc\u015f\u00fcm\u00fcn \u00f6nc\u00fclerinden biri oldu\u011funu vurgulayan L\u00fcle, \u015f\u00f6yle dedi:<\/p>\n

\u201cMaximum Kart\u2019\u0131 ilk kez 25 y\u0131l \u00f6nce \u2018Hayat Maximum\u2019da\u2019 slogan\u0131 ile m\u00fc\u015fterilerimizle bulu\u015fturduk. Bankam\u0131z\u0131n \u00f6deme sistemleri hizmetlerinin amiral gemisi olan Maximum markas\u0131n\u0131n miras\u0131, sadece bir \u00f6deme arac\u0131 olman\u0131n \u00f6tesinde, m\u00fc\u015fterilerimizin al\u0131\u015fveri\u015flerinden \u2018maksimum\u2019 keyif almas\u0131n\u0131 sa\u011flayan, finansal hizmetleri zahmetsizce halleden bir yol arkada\u015f\u0131 olmas\u0131na dayan\u0131yor. O y\u0131llarda \u00f6deme sistemleri d\u00fcnyas\u0131nda yeni bir d\u00f6nemi ba\u015flatan taksitli al\u0131\u015fveri\u015ften puan kazan\u0131m\u0131 ve kullan\u0131m\u0131na, zaman i\u00e7erisinde geli\u015fen teknolojiler ile birlikte temass\u0131z \u00f6demeden mobil ve dijital kullan\u0131m \u00e7\u00f6z\u00fcmlerine, ak\u0131ll\u0131 saatlerle ve y\u00fcz tan\u0131ma teknolojisiyle yap\u0131lan \u00f6demelere kadar pek \u00e7ok yenili\u011fi m\u00fc\u015fterilerimizle bulu\u015fturduk. Bizim i\u00e7in en b\u00fcy\u00fck ba\u015far\u0131, t\u00fcm bu teknolojik geli\u015fmeleri m\u00fc\u015fterilerimizin g\u00fcnl\u00fck hayat\u0131nda ger\u00e7ek bir faydaya d\u00f6n\u00fc\u015ft\u00fcrebilmek oldu. Maximum’un bug\u00fcn 11,5 milyon kart m\u00fc\u015fterimiz taraf\u0131ndan g\u00fcvenilen ve tercih edilen bir marka olmas\u0131n\u0131n temelinde de sundu\u011fu yenilikleri samimi, s\u00fcrd\u00fcr\u00fclebilir ve de\u011fer yaratan deneyimle bulu\u015fturmas\u0131 yat\u0131yor.\u201d<\/p>\n

L\u00fcle, g\u00fcn\u00fcm\u00fczde bir markan\u0131n de\u011ferini yaln\u0131zca sundu\u011fu \u00fcr\u00fcn ve hizmetlerin de\u011fil, m\u00fc\u015fterilerinin hayat\u0131nda yaratt\u0131\u011f\u0131 ger\u00e7ek fayda ve deneyimin belirledi\u011fine i\u015faret ederek, konu\u015fmas\u0131n\u0131 \u015f\u00f6yle tamamlad\u0131:<\/p>\n

\u201cG\u00fcven de tam burada konumlan\u0131yor. G\u00fcvenin, samimiyet, s\u00fcreklilik, yenilik\u00e7ilik ve m\u00fc\u015fteriye verilen s\u00f6zlerin her temas noktas\u0131nda tutulmas\u0131yla in\u015fa edildi\u011fine inan\u0131yoruz. Maximum\u2019un hik\u00e2yesinde g\u00fcven ve inovasyon aras\u0131nda dengeyi \u00e7ok g\u00fczel bir \u015fekilde kurabildik. Maximum, \u0130\u015f Bankas\u0131 gibi 102 y\u0131ll\u0131k bir Cumhuriyet kurumuna duyulan g\u00fcvenden besleniyor ve hayat\u0131 kolayla\u015ft\u0131racak yenilikleriyle m\u00fc\u015fterilerimizin g\u00fcnl\u00fck hayat\u0131na de\u011fer kat\u0131yor. Kredi kartlar\u0131 \u00e7o\u011funlukla bir \u00f6deme arac\u0131 olarak g\u00f6r\u00fcl\u00fcrken, bir sadakat program\u0131n\u0131n \u00f6tesine ge\u00e7en ekosistem yakla\u015f\u0131m\u0131 ile Maximum markas\u0131 bireylerin, i\u015fletmelerin, program orta\u011f\u0131 i\u015f ortaklar\u0131m\u0131z\u0131n g\u00fcnl\u00fck hayatlar\u0131n\u0131n ayr\u0131lmaz bir par\u00e7as\u0131 halinde geldi. \u00d6n\u00fcm\u00fczdeki d\u00f6nemde de teknolojik \u00e7\u00f6z\u00fcmlerimizi insan odakl\u0131 bak\u0131\u015f a\u00e7\u0131m\u0131zla birle\u015ftirerek hayat\u0131n her alan\u0131nda de\u011fer yaratan \u00e7\u00f6z\u00fcmler sunmay\u0131 s\u00fcrd\u00fcrece\u011fiz.\u201d<\/p>\n

Nakitten Dijitale: 25 Y\u0131ll\u0131k D\u00f6n\u00fc\u015f\u00fcm\u00fcn Kilometre Ta\u015flar\u0131<\/strong><\/h3>\n

Maximum Kart<\/strong>, 25 y\u0131l \u00f6nce T\u00fcrkiye\u2019de kredi kart\u0131yla taksit yapma ve al\u0131\u015fveri\u015flerden puan kazan\u0131p bu puanlar\u0131 nakit gibi kullanma imk\u00e2n\u0131 hen\u00fcz yokken sekt\u00f6re ezber bozan bir giri\u015f yapt\u0131. Ba\u015flang\u0131\u00e7ta sadece 25 marka ile yolculu\u011funa ba\u015flayan Maximum program\u0131, g\u00f6rd\u00fc\u011f\u00fc yo\u011fun talep \u00fczerine bir gecede t\u00fcm \u0130\u015f Bankas\u0131 kartlar\u0131n\u0131n Maximum Kart\u2019a d\u00f6n\u00fc\u015ft\u00fcr\u00fclmesiyle standartlar\u0131 yeniden belirledi.<\/p>\n

Zaman i\u00e7inde \u00f6deme teknolojilerindeki bir\u00e7ok ilke imza atan ve yeniliklerin \u00f6nc\u00fcs\u00fc olan Maximum’un 25 y\u0131ll\u0131k yolculu\u011fu, T\u00fcrkiye’nin dijitalle\u015fme yolculu\u011fuyla da paralellik g\u00f6sterdi:<\/p>\n

    \n
  • Taksit ve Puan D\u00f6nemi:<\/strong> 28 May\u0131s 2001\u2019de hayata ge\u00e7irilen Maximum Kart, 2002 y\u0131l\u0131nda t\u00fcm bireysel kredi kartlar\u0131n\u0131n Maximum\u2019a d\u00f6n\u00fc\u015ft\u00fcr\u00fclmesiyle kullan\u0131c\u0131lara taksit, indirim ve MaxiPuan avantajlar\u0131n\u0131 ula\u015ft\u0131rmaya ba\u015flad\u0131.<\/li>\n
  • \u0130nternette G\u00fcvenli Al\u0131\u015fveri\u015fin \u0130lk Ad\u0131mlar\u0131:<\/strong> 2003 y\u0131l\u0131nda Maxinet uygulamas\u0131yla internet \u00fczerinden ilk g\u00fcvenli al\u0131\u015fveri\u015f deneyimi sunulurken, 2008 y\u0131l\u0131nda Maximum Sanal Kart ile e-ticarette g\u00fcvenlik ve kontrol d\u00fczeyi daha da ileri ta\u015f\u0131nd\u0131.<\/li>\n
  • \u00c7ipli ve Temass\u0131z \u00d6deme D\u00f6n\u00fc\u015f\u00fcm\u00fc:<\/strong> 2006 y\u0131l\u0131nda ilk \u00e7ipli kredi kartlar\u0131yla \u015fifreli i\u015flem d\u00f6nemi ba\u015flad\u0131. 2008 y\u0131l\u0131nda temass\u0131z kredi kartlar\u0131n\u0131n kullan\u0131ma sunulmas\u0131yla \u00f6deme deneyimi h\u0131z ve kolayl\u0131k kazand\u0131.<\/li>\n
  • Seyahati \u00d6d\u00fcle D\u00f6n\u00fc\u015ft\u00fcren Program:<\/strong> 2009 y\u0131l\u0131nda hayata ge\u00e7irilen Maximiles, kart kullan\u0131m\u0131n\u0131 seyahat deneyimiyle bulu\u015fturdu. Bug\u00fcn Londra\u2019dan New York\u2019a, Paris\u2019ten Bangkok\u2019a d\u00fcnyan\u0131n d\u00f6rt bir yan\u0131na yap\u0131lan seyahatlerde m\u00fc\u015fterilerimize Maximiles e\u015flik ediyor.<\/li>\n
  • Dijital ve Mobil \u00d6deme:<\/strong> 2010 y\u0131l\u0131nda MaxiPara Kart ile \u00f6n \u00f6demeli kart deneyimi sunuldu. 2012 y\u0131l\u0131nda cep telefonundan kredi kart\u0131yla \u00f6demeye imk\u00e2n veren NFC teknolojisi (mobil temass\u0131z \u00f6deme) ve karekod ile \u00f6demenin \u00f6nc\u00fclerinden olan \u201cParakod ile \u00d6deme\u201d m\u00fc\u015fterilerle bulu\u015ftu.<\/li>\n
  • Maximum Mobil Ekosistemi:<\/strong> 2017 y\u0131l\u0131nda hayata ge\u00e7irilen Maximum Mobil ile “Hayat\u0131 Maksimumda Ya\u015fatma” vaadi somutla\u015ft\u0131. B\u00f6ylece Maximum bir kredi kart\u0131n\u0131n \u00f6tesine ge\u00e7erek kullan\u0131c\u0131lar\u0131n\u0131n g\u00fcnl\u00fck hayat\u0131na de\u011fer katan bir program olarak farkl\u0131la\u015ft\u0131. \u00d6de Ge\u00e7 uygulamas\u0131yla da \u00f6deme deneyimi g\u00fcnl\u00fck ya\u015fam\u0131n bir par\u00e7as\u0131 haline geldi.<\/li>\n
  • Farkl\u0131 Ya\u015fam Tarzlar\u0131na Dokunan Kartlar:<\/strong> Maximum TEMA Kart, Maximum Pati Kart, Maximum Gen\u00e7 ve Maximum Gaming gibi \u00fcr\u00fcnlerle farkl\u0131 temalara y\u00f6nelik \u00f6zel deneyimler sunuldu. Maximum TEMA Kart\u2019a y\u00f6nelik ba\u011f\u0131\u015f kampanyalar\u0131yla yakla\u015f\u0131k 70 bin fidan\u0131n dikimine destek olundu, Maximum Pati Kart kullan\u0131c\u0131lar\u0131n\u0131n patili dostlar\u0131na y\u00f6nelik ger\u00e7ekle\u015ftirdi\u011fi 500 bini a\u015fk\u0131n i\u015fleminde indirim avantaj\u0131 sunuldu.<\/li>\n
  • Fiziksel Karttan Dijital Kullan\u0131m Deneyimine:<\/strong> 2023 y\u0131l\u0131nda fiziksel kart\u0131n t\u00fcm \u00f6zelliklerini mobil \u00f6deme deneyimine ta\u015f\u0131yan \u201cDijital Kart\u201d kullan\u0131ma sunuldu. B\u00f6ylece T\u00fcrkiye\u2019de ilk kez fiziki kredi kart\u0131 olmaks\u0131z\u0131n yaln\u0131zca dijital olarak \u00fcretilen kartlar \u0130\u015fCep arac\u0131l\u0131\u011f\u0131 ile pe\u015fin ve taksitli al\u0131\u015fveri\u015flerde ve MaxiPuan ile \u00f6demelerde kullan\u0131lmaya ba\u015fland\u0131.<\/li>\n
  • Giyilebilir Teknolojilerden Biyometrik \u00d6demeye:<\/strong> 2024 y\u0131l\u0131nda Saat ile \u00d6deme \u00f6zelli\u011fi kullan\u0131ma sunulurken, 2025 y\u0131l\u0131nda T\u00fcrkiye\u2019de ilk kez sunulan Y\u00fcz ile \u00d6deme teknolojisiyle \u00f6deme deneyiminde yeni bir d\u00f6nem ba\u015flad\u0131.<\/li>\n
  • B\u00fcy\u00fcyen Ekosistem:<\/strong> Bug\u00fcn Maximum, 440 bini a\u015fk\u0131n \u00fcye i\u015fyeri ile T\u00fcrkiye\u2019nin en yayg\u0131n ve kapsaml\u0131 \u00f6deme ekosistemlerinden biri olarak hizmet vermeye devam ediyor.<\/li>\n<\/ul>\n

    T\u00fcrkiye\u2019nin De\u011fi\u015fen \u00d6deme Al\u0131\u015fkanl\u0131klar\u0131<\/strong><\/h3>\n

    Maximum\u2019un verileri, T\u00fcrkiye\u2019de \u00f6deme al\u0131\u015fkanl\u0131klar\u0131n\u0131n ge\u00e7irdi\u011fi d\u00f6n\u00fc\u015f\u00fcm\u00fc de ortaya koyuyor. Son 10 y\u0131lda:<\/p>\n

      \n
    • \u0130\u015f Bankas\u0131 toplam kredi kart\u0131 say\u0131s\u0131 3 kat\u0131na, bireysel kredi kart\u0131 say\u0131s\u0131 ise 2,6 kat\u0131na \u00e7\u0131kt\u0131.<\/li>\n
    • \u0130\u015f Bankas\u0131 kredi kart\u0131 kullanan m\u00fc\u015fteri say\u0131s\u0131 2,4 kat artt\u0131.<\/li>\n
    • \u0130\u015f Bankas\u0131\u2019n\u0131n temass\u0131z \u00f6zellikli kredi kartlar\u0131n\u0131n toplam kredi kart\u0131 portf\u00f6y\u00fc i\u00e7indeki pay\u0131 %15\u2019ten %75\u2019e \u00e7\u0131kt\u0131.<\/li>\n
    • Temass\u0131z \u00f6deme ile yap\u0131lan i\u015flemlerin toplam al\u0131\u015fveri\u015f hacmi i\u00e7erisindeki pay\u0131 ise %1\u2019den %31\u2019e y\u00fckseldi.<\/li>\n
    • Her 10 i\u015flemden 6\u2019s\u0131 temass\u0131z olarak ger\u00e7ekle\u015ftiriliyor.<\/li>\n
    • Her 10 i\u015flemden 2\u2019si e-ticaretten yap\u0131l\u0131yor.<\/li>\n
    • \u0130\u015f Bankas\u0131 kredi kartlar\u0131 ile yap\u0131lan i\u015flemler m\u00fc\u015fteri ba\u015f\u0131na 2 kat artt\u0131.<\/li>\n<\/ul>\n

      Bu d\u00f6n\u00fc\u015f\u00fcm, t\u00fcketicilerin yaln\u0131zca \u00f6deme ara\u00e7lar\u0131n\u0131 de\u011fil, al\u0131\u015fveri\u015f yapma bi\u00e7imlerini de de\u011fi\u015ftirdi\u011fini g\u00f6sterirken, Maximum \u00e7eyrek as\u0131rl\u0131k yolculu\u011fu boyunca T\u00fcrkiye\u2019deki \u00f6deme al\u0131\u015fkanl\u0131klar\u0131n\u0131n d\u00f6n\u00fc\u015f\u00fcm\u00fcne y\u00f6n veren kredi kart\u0131 markalar\u0131ndan biri oldu.<\/p>\n

      Maximiles ile \u00d6ne \u00c7\u0131kan Seyahat Rotalar\u0131<\/strong><\/h3>\n

      2009 y\u0131l\u0131nda hayata ge\u00e7irilen Maximiles<\/strong>, kredi kart\u0131 kullan\u0131m\u0131n\u0131 yaln\u0131zca bir \u00f6deme deneyimi arac\u0131 olmaktan \u00e7\u0131kar\u0131p seyahat deneyiminin bir par\u00e7as\u0131 haline getirdi. Maximiles kullan\u0131c\u0131lar\u0131, yurt i\u00e7inde en \u00e7ok \u0130stanbul, Ankara, \u0130zmir, Antalya, Adana, Trabzon, Bodrum, Gaziantep ve Samsun’u tercih etti.<\/p>\n

      Yurt d\u0131\u015f\u0131nda ise Londra, Amsterdam, Paris, Roma, Berlin, D\u00fcsseldorf, M\u00fcnih, Frankfurt, Viyana ve Barcelona en \u00e7ok tercih edilen destinasyonlar aras\u0131nda yer ald\u0131. Uzak mesafe seyahatlerde New York ilk s\u0131rada yer al\u0131rken, Bangkok, \u015eanghay, Los Angeles, Hong Kong, Miami, Chicago ve Washington, Maximiles kullan\u0131c\u0131lar\u0131n\u0131n en \u00e7ok ziyaret etti\u011fi \u015fehirler oldu.<\/p>\n

      2021 y\u0131l\u0131nda ise \u201chayat\u0131n her alan\u0131nda kazand\u0131ran kart\u201d Maximiles Black\u2019in Maximiles ailesine kat\u0131l\u0131m\u0131yla ayr\u0131cal\u0131klarla dolu bir d\u00fcnyan\u0131n kap\u0131lar\u0131 a\u00e7\u0131ld\u0131.<\/p>\n","protected":false},"excerpt":{"rendered":"

      T\u00fcrkiye \u0130\u015f Bankas\u0131’n\u0131n ana kredi kart\u0131 markas\u0131 Maximum, 25. y\u0131l\u0131n\u0131 kutlarken, nakitten dijitale ve biyometrik \u00f6demeye uzanan d\u00f6n\u00fc\u015f\u00fcm\u00fcn kilometre ta\u015flar\u0131n\u0131 g\u00f6zler \u00f6n\u00fcne seriyor.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_ecomap_primary_org_id":178,"_ecomap_primary_org_name":"\u0130\u015f Bankas\u0131","_ecomap_mentioned_org_ids":"[]","_ecomap_related_org_ids":"","_ecomap_match_confidence":0.95,"_ecomap_email_message_id":"19eb18d6c2832007","_ecomap_email_from":"pressrelease@faselis.com","_ecomap_editor_notes":"Kaynak b\u00fcltenden e-posta HTML \u015fablonu temizlendi, altbilgi ve abonelikten \u00e7\u0131kma ba\u011flant\u0131lar\u0131 kald\u0131r\u0131ld\u0131. 'Edit\u00f6re notlar' ve sonraki tarihsel arka plan b\u00f6l\u00fcmleri (kredi kart\u0131n\u0131n ge\u00e7mi\u015fi, T\u00fcrkiye'de kartl\u0131 \u00f6demelerin ba\u015flang\u0131c\u0131) haberin \u00f6z\u00fc olmad\u0131\u011f\u0131 i\u00e7in \u00e7\u0131kar\u0131ld\u0131. Ba\u015fl\u0131k ve alt ba\u015fl\u0131k yeniden yaz\u0131ld\u0131. Metin i\u00e7ine h2 ve h3 ba\u015fl\u0131klar\u0131 eklendi. Pazarlama dili yumu\u015fat\u0131ld\u0131. Hafif d\u00fczeltmeler yap\u0131ld\u0131.","_ecomap_original_body":"

      <\/td><\/tr><\/table><\/td><\/tr>

      Maximum Kart,<\/span><\/strong><\/p>

      \u00a0T\u00fcrkiye\u2019nin \u00e7eyrek as\u0131rl\u0131k \u00f6deme haf\u0131zas\u0131na \u0131\u015f\u0131k tutuyor!<\/span><\/strong><\/p>

      2001 y\u0131l\u0131nda \u201cHayat\u0131 Kolayla\u015ft\u0131rma\u201d vaadiyle yola \u00e7\u0131kan T\u00fcrkiye \u0130\u015f Bankas\u0131\u2019n\u0131n ana kredi kart\u0131 markas\u0131 Maximum, T\u00fcrkiye\u2019nin \u00f6deme yolculu\u011funu g\u00f6zler \u00f6n\u00fcne seriyor.<\/span><\/strong><\/p>

      T\u00fcrkiye'de nakit kullan\u0131m\u0131ndan dijital ve biyometrik \u00f6demeye uzanan d\u00f6n\u00fc\u015f\u00fcmde Maximum Kart, \u00f6deme teknolojilerinde bir\u00e7ok ilke imza att\u0131, pek \u00e7ok yenili\u011fin \u00f6nc\u00fcs\u00fc oldu.<\/span><\/strong><\/p>

      \u00a0<\/span><\/strong><\/p>

      T\u00fcrkiye\u2019de kartl\u0131 \u00f6deme sistemlerinin dinamiklerini de\u011fi\u015ftiren, m\u00fc\u015fteri ihtiya\u00e7lar\u0131 ve beklentileri do\u011frultusunda kendini s\u00fcrekli yenileyen Maximum Kart, 25. ya\u015f\u0131n\u0131 kutluyor.\u00a0<\/span><\/p>

      Teknolojinin, ya\u015fam\u0131n her alan\u0131n\u0131 etkileyen d\u00f6n\u00fc\u015f\u00fcm\u00fcyle birlikte \u00f6deme ara\u00e7lar\u0131 da \u00e7a\u011f\u0131n gereklerine uygun olarak de\u011fi\u015fiyor, nakit kullan\u0131m al\u0131\u015fkanl\u0131\u011f\u0131 yerini h\u0131zla kartl\u0131 ve dijital \u00f6deme y\u00f6ntemlerine b\u0131rak\u0131yor.\u00a0<\/span><\/p>

      Maximum da bu de\u011fi\u015fim yolculu\u011funda sadece bir \u00f6deme arac\u0131 olman\u0131n \u00f6tesine ge\u00e7erek kullan\u0131c\u0131lar\u0131n al\u0131\u015fveri\u015f al\u0131\u015fkanl\u0131klar\u0131n\u0131n yan\u0131 s\u0131ra teknolojik ve toplumsal ya\u015fam pratiklerinin d\u00f6n\u00fc\u015f\u00fcm\u00fcn\u00fcn en yak\u0131n tan\u0131\u011f\u0131 oldu.<\/span><\/p>

      \u201cBizim i\u00e7in en b\u00fcy\u00fck ba\u015far\u0131, teknolojiyi m\u00fc\u015fterilerimizin hayat\u0131nda faydaya d\u00f6n\u00fc\u015ft\u00fcrebilmek\u201d<\/span><\/strong><\/p>

      T\u00fcrkiye \u0130\u015f Bankas\u0131 Genel M\u00fcd\u00fcr Yard\u0131mc\u0131s\u0131 Sezgin L\u00fcle,<\/span><\/strong>\u00a0\u00f6deme sistemlerinin geli\u015fiminde tarihsel olarak insanlar\u0131n hayat\u0131n\u0131 kolayla\u015ft\u0131ran \u00e7\u00f6z\u00fcmler sunuldu\u011funu belirterek, \u201cBir d\u00f6nem alternatif olarak g\u00f6r\u00fclen kredi kartlar\u0131 g\u00fcnl\u00fck ya\u015fam\u0131n vazge\u00e7ilmez bir par\u00e7as\u0131 haline gelirken, fiziki kartlar\u0131n yerini giderek dijital kartlar, mobil c\u00fczdanlar, giyilebilir teknolojiler ve biyometrik \u00f6deme y\u00f6ntemleri almaya ba\u015flad\u0131. T\u00fcrkiye kartl\u0131 \u00f6deme sistemlerinde uzun y\u0131llard\u0131r d\u00fcnyan\u0131n \u00f6nc\u00fc \u00fclkeleri aras\u0131nda yer al\u0131yor ve hepimizin iftihar edece\u011fi boyutta \u00e7ok g\u00fc\u00e7l\u00fc bir \u015fekilde bu seyri devam ettiriyor. \u00dclkemizde \u00f6deme sistemlerine yat\u0131r\u0131m yapan banka ve fintekler, m\u00fc\u015fteriler ve i\u015f yapan taraflar aras\u0131ndaki etkile\u015fimi kolayla\u015ft\u0131r\u0131yor ve \u00fclkemizin b\u00fcy\u00fcmesine katk\u0131 sa\u011fl\u0131yor. E-ticarette \u00f6deme deneyimlerinin h\u0131zla geli\u015fti\u011fini g\u00f6r\u00fcyoruz. Fiziksel al\u0131\u015fveri\u015fte de \u00f6demenin niteli\u011fi temass\u0131z i\u015flemlere kay\u0131yor. Bug\u00fcn bireysel temass\u0131z i\u015flemlerin oran\u0131 %90\u2019\u0131 a\u015ft\u0131. Art\u0131k \u00f6deme sadece bir i\u015flemi tamamlamaktan ibaret de\u011fil, h\u0131zl\u0131, g\u00fcvenli, ki\u015fiselle\u015ftirilmi\u015f ve hayat\u0131n do\u011fal ak\u0131\u015f\u0131na entegre u\u00e7tan uca bir deneyim sunmay\u0131 ifade ediyor\u201d diye konu\u015ftu.<\/span><\/p>

      \u0130\u015f Bankas\u0131'n\u0131n ana kredi kart\u0131 markas\u0131 olarak 2001'de kullan\u0131ma sunulan Maximum Kart\u2019\u0131n da bu d\u00f6n\u00fc\u015f\u00fcm\u00fcn \u00f6nc\u00fclerinden biri oldu\u011funu vurgulayan L\u00fcle, \u015f\u00f6yle dedi:<\/span><\/p>

      \u201cMaximum Kart\u2019\u0131 ilk kez 25 y\u0131l \u00f6nce \u2018Hayat Maximum\u2019da\u2019 slogan\u0131 ile m\u00fc\u015fterilerimizle bulu\u015fturduk. Bankam\u0131z\u0131n \u00f6deme sistemleri hizmetlerinin amiral gemisi olan Maximum markas\u0131n\u0131n miras\u0131, sadece bir \u00f6deme arac\u0131 olman\u0131n \u00f6tesinde, m\u00fc\u015fterilerimizin al\u0131\u015fveri\u015flerinden \u2018maksimum\u2019 keyif almas\u0131n\u0131 sa\u011flayan, finansal hizmetleri zahmetsizce halleden bir yol arkada\u015f\u0131 olmas\u0131na dayan\u0131yor. \u00a0O y\u0131llarda \u00f6deme sistemleri d\u00fcnyas\u0131nda yeni bir d\u00f6nemi ba\u015flatan taksitli al\u0131\u015fveri\u015ften puan kazan\u0131m\u0131 ve kullan\u0131m\u0131na, zaman i\u00e7erisinde geli\u015fen teknolojiler ile birlikte temass\u0131z \u00f6demeden mobil ve dijital kullan\u0131m \u00e7\u00f6z\u00fcmlerine, ak\u0131ll\u0131 saatlerle ve y\u00fcz tan\u0131ma teknolojisiyle yap\u0131lan \u00f6demelere kadar pek \u00e7ok yenili\u011fi m\u00fc\u015fterilerimizle bulu\u015fturduk. Bizim i\u00e7in en b\u00fcy\u00fck ba\u015far\u0131, t\u00fcm bu teknolojik geli\u015fmeleri m\u00fc\u015fterilerimizin g\u00fcnl\u00fck hayat\u0131nda ger\u00e7ek bir faydaya d\u00f6n\u00fc\u015ft\u00fcrebilmek oldu. Maximum'un bug\u00fcn 11,5 milyon kart m\u00fc\u015fterimiz taraf\u0131ndan g\u00fcvenilen ve tercih edilen bir marka olmas\u0131n\u0131n temelinde de sundu\u011fu yenilikleri samimi, s\u00fcrd\u00fcr\u00fclebilir ve de\u011fer yaratan deneyimle bulu\u015fturmas\u0131 yat\u0131yor.\"<\/span><\/p>

      L\u00fcle, g\u00fcn\u00fcm\u00fczde bir markan\u0131n de\u011ferini yaln\u0131zca sundu\u011fu \u00fcr\u00fcn ve hizmetlerin de\u011fil, m\u00fc\u015fterilerinin hayat\u0131nda yaratt\u0131\u011f\u0131 ger\u00e7ek fayda ve deneyimin belirledi\u011fine i\u015faret ederek, konu\u015fmas\u0131n\u0131 \u015f\u00f6yle tamamlad\u0131:\u00a0<\/span><\/p>

      \u201cG\u00fcven de tam burada konumlan\u0131yor. G\u00fcvenin, samimiyet, s\u00fcreklilik, yenilik\u00e7ilik ve m\u00fc\u015fteriye verilen s\u00f6zlerin her temas noktas\u0131nda tutulmas\u0131yla in\u015fa edildi\u011fine inan\u0131yoruz. Maximum\u2019un hik\u00e2yesinde g\u00fcven ve inovasyon aras\u0131nda dengeyi \u00e7ok g\u00fczel bir \u015fekilde kurabildik. Maximum, \u0130\u015f Bankas\u0131 gibi 102 y\u0131ll\u0131k bir Cumhuriyet kurumuna duyulan g\u00fcvenden besleniyor ve hayat\u0131 kolayla\u015ft\u0131racak yenilikleriyle m\u00fc\u015fterilerimizin g\u00fcnl\u00fck hayat\u0131na de\u011fer kat\u0131yor. Kredi kartlar\u0131 \u00e7o\u011funlukla bir \u00f6deme arac\u0131 olarak g\u00f6r\u00fcl\u00fcrken, bir sadakat program\u0131n\u0131n \u00f6tesine ge\u00e7en ekosistem yakla\u015f\u0131m\u0131 ile Maximum markas\u0131 bireylerin, i\u015fletmelerin, program orta\u011f\u0131 i\u015f ortaklar\u0131m\u0131z\u0131n g\u00fcnl\u00fck hayatlar\u0131n\u0131n ayr\u0131lmaz bir par\u00e7as\u0131 halinde geldi. \u00d6n\u00fcm\u00fczdeki d\u00f6nemde de teknolojik \u00e7\u00f6z\u00fcmlerimizi insan odakl\u0131 bak\u0131\u015f a\u00e7\u0131m\u0131zla birle\u015ftirerek hayat\u0131n her alan\u0131nda de\u011fer yaratan \u00e7\u00f6z\u00fcmler sunmay\u0131 s\u00fcrd\u00fcrece\u011fiz.\u201d<\/span><\/p>

      \u00a0<\/span><\/em><\/p>

      Edit\u00f6re notlar:<\/span><\/em><\/p>

      Nakitten Dijitale: 25 Y\u0131ll\u0131k D\u00f6n\u00fc\u015f\u00fcm\u00fcn Kilometre Ta\u015flar\u0131<\/span><\/strong><\/p>

      Maximum Kart, 25 y\u0131l \u00f6nce T\u00fcrkiye\u2019de kredi kart\u0131yla taksit yapma ve al\u0131\u015fveri\u015flerden puan kazan\u0131p bu puanlar\u0131 nakit gibi kullanma imk\u00e2n\u0131 hen\u00fcz yokken sekt\u00f6re ezber bozan bir giri\u015f yapt\u0131. Ba\u015flang\u0131\u00e7ta sadece 25 marka ile yolculu\u011funa ba\u015flayan Maximum program\u0131, g\u00f6rd\u00fc\u011f\u00fc yo\u011fun talep \u00fczerine bir gecede t\u00fcm \u0130\u015f Bankas\u0131 kartlar\u0131n\u0131n Maximum Kart\u2019a d\u00f6n\u00fc\u015ft\u00fcr\u00fclmesiyle standartlar\u0131 yeniden belirledi.\u00a0<\/span><\/p>

      Zaman i\u00e7inde \u00f6deme teknolojilerindeki bir\u00e7ok ilke imza atan ve yeniliklerin \u00f6nc\u00fcs\u00fc olan Maximum'un 25 y\u0131ll\u0131k yolculu\u011fu, T\u00fcrkiye'nin dijitalle\u015fme yolculu\u011fuyla da paralellik g\u00f6sterdi:<\/span><\/p>

      \u2022 Taksit ve Puan D\u00f6nemi:<\/strong> 28 May\u0131s 2001\u2019de hayata ge\u00e7irilen Maximum Kart, 2002 y\u0131l\u0131nda t\u00fcm bireysel kredi kartlar\u0131n\u0131n Maximum\u2019a d\u00f6n\u00fc\u015ft\u00fcr\u00fclmesiyle kullan\u0131c\u0131lara taksit, indirim ve MaxiPuan avantajlar\u0131n\u0131 ula\u015ft\u0131rmaya ba\u015flad\u0131.<\/span><\/p>

      \u2022 \u0130nternette G\u00fcvenli Al\u0131\u015fveri\u015fin \u0130lk Ad\u0131mlar\u0131:<\/strong> 2003 y\u0131l\u0131nda Maxinet uygulamas\u0131yla internet \u00fczerinden ilk g\u00fcvenli al\u0131\u015fveri\u015f deneyimi sunulurken, 2008 y\u0131l\u0131nda Maximum Sanal Kart ile e-ticarette g\u00fcvenlik ve kontrol d\u00fczeyi daha da ileri ta\u015f\u0131nd\u0131.<\/span><\/p>

      \u2022 \u00c7ipli ve Temass\u0131z \u00d6deme D\u00f6n\u00fc\u015f\u00fcm\u00fc:<\/strong> 2006 y\u0131l\u0131nda ilk \u00e7ipli kredi kartlar\u0131yla \u015fifreli i\u015flem d\u00f6nemi ba\u015flad\u0131. 2008 y\u0131l\u0131nda temass\u0131z kredi kartlar\u0131n\u0131n kullan\u0131ma sunulmas\u0131yla \u00f6deme deneyimi h\u0131z ve kolayl\u0131k kazand\u0131.<\/span><\/p>

      \u2022 Seyahati \u00d6d\u00fcle D\u00f6n\u00fc\u015ft\u00fcren Program:<\/strong> 2009 y\u0131l\u0131nda hayata ge\u00e7irilen Maximiles, kart kullan\u0131m\u0131n\u0131 seyahat deneyimiyle bulu\u015fturdu. Bug\u00fcn Londra\u2019dan New York\u2019a, Paris\u2019ten Bangkok\u2019a d\u00fcnyan\u0131n d\u00f6rt bir yan\u0131na yap\u0131lan seyahatlerde m\u00fc\u015fterilerimize Maximiles e\u015flik ediyor.\u00a0<\/span><\/p>

      \u2022 Dijital ve Mobil \u00d6deme:<\/strong> 2010 y\u0131l\u0131nda MaxiPara Kart ile \u00f6n \u00f6demeli kart deneyimi sunuldu. 2012 y\u0131l\u0131nda cep telefonundan kredi kart\u0131yla \u00f6demeye imk\u00e2n veren NFC teknolojisi (mobil temass\u0131z \u00f6deme) ve karekod ile \u00f6demenin \u00f6nc\u00fclerinden olan \u201cParakod ile \u00d6deme\u201d m\u00fc\u015fterilerle bulu\u015ftu.<\/span><\/p>

      \u2022 Maximum Mobil Ekosistemi:<\/strong> 2017 y\u0131l\u0131nda hayata ge\u00e7irilen Maximum Mobil ile \"Hayat\u0131 Maksimumda Ya\u015fatma\" vaadi somutla\u015ft\u0131. B\u00f6ylece Maximum bir kredi kart\u0131n\u0131n \u00f6tesine ge\u00e7erek kullan\u0131c\u0131lar\u0131n\u0131n g\u00fcnl\u00fck hayat\u0131na de\u011fer katan bir program olarak farkl\u0131la\u015ft\u0131. \u00d6de Ge\u00e7 uygulamas\u0131yla da \u00f6deme deneyimi g\u00fcnl\u00fck ya\u015fam\u0131n bir par\u00e7as\u0131 haline geldi.<\/span><\/p>

      \u2022 Farkl\u0131 Ya\u015fam Tarzlar\u0131na Dokunan Kartlar:<\/strong> Maximum TEMA Kart, Maximum Pati Kart, Maximum Gen\u00e7 ve Maximum Gaming gibi \u00fcr\u00fcnlerle farkl\u0131 temalara y\u00f6nelik \u00f6zel deneyimler sunuldu. Maximum TEMA Kart\u2019a y\u00f6nelik ba\u011f\u0131\u015f kampanyalar\u0131yla yakla\u015f\u0131k 70 bin fidan\u0131n dikimine destek olundu, Maximum Pati Kart kullan\u0131c\u0131lar\u0131n\u0131n patili dostlar\u0131na y\u00f6nelik ger\u00e7ekle\u015ftirdi\u011fi 500 bini a\u015fk\u0131n i\u015fleminde indirim avantaj\u0131 sunuldu.<\/span><\/p>

      \u2022 Fiziksel Karttan Dijital Kullan\u0131m Deneyimine:<\/strong> 2023 y\u0131l\u0131nda fiziksel kart\u0131n t\u00fcm \u00f6zelliklerini mobil \u00f6deme deneyimine ta\u015f\u0131yan \u201cDijital Kart\u201d kullan\u0131ma sunuldu. B\u00f6ylece T\u00fcrkiye\u2019de ilk kez fiziki kredi kart\u0131 olmaks\u0131z\u0131n yaln\u0131zca dijital olarak \u00fcretilen kartlar \u0130\u015fCep arac\u0131l\u0131\u011f\u0131 ile pe\u015fin ve taksitli al\u0131\u015fveri\u015flerde ve MaxiPuan ile \u00f6demelerde kullan\u0131lmaya ba\u015fland\u0131.\u00a0<\/span><\/p>

      \u2022 Giyilebilir Teknolojilerden Biyometrik \u00d6demeye:<\/strong> 2024 y\u0131l\u0131nda Saat ile \u00d6deme \u00f6zelli\u011fi kullan\u0131ma sunulurken, 2025 y\u0131l\u0131nda T\u00fcrkiye\u2019de ilk kez sunulan Y\u00fcz ile \u00d6deme teknolojisiyle \u00f6deme deneyiminde yeni bir d\u00f6nem ba\u015flad\u0131.<\/span><\/p>

      \u2022 B\u00fcy\u00fcyen Ekosistem:<\/strong> Bug\u00fcn Maximum, 440 bini a\u015fk\u0131n \u00fcye i\u015fyeri ile T\u00fcrkiye\u2019nin en yayg\u0131n ve kapsaml\u0131 \u00f6deme ekosistemlerinden biri olarak hizmet vermeye devam ediyor.<\/span><\/p>

      T\u00fcrkiye\u2019nin De\u011fi\u015fen \u00d6deme Al\u0131\u015fkanl\u0131klar\u0131<\/span><\/strong><\/p>

      Maximum\u2019un verileri, T\u00fcrkiye\u2019de \u00f6deme al\u0131\u015fkanl\u0131klar\u0131n\u0131n ge\u00e7irdi\u011fi d\u00f6n\u00fc\u015f\u00fcm\u00fc de ortaya koyuyor. Son 10 y\u0131lda:<\/span><\/p>

      • \u0130\u015f Bankas\u0131 toplam kredi kart\u0131 say\u0131s\u0131 3 kat\u0131na, bireysel kredi kart\u0131 say\u0131s\u0131 ise 2,6 kat\u0131na \u00e7\u0131kt\u0131.<\/span><\/li>
      • \u0130\u015f Bankas\u0131 kredi kart\u0131 kullanan m\u00fc\u015fteri say\u0131s\u0131 2,4 kat artt\u0131.<\/span><\/li>
      • \u0130\u015f Bankas\u0131\u2019n\u0131n temass\u0131z \u00f6zellikli kredi kartlar\u0131n\u0131n toplam kredi kart\u0131 portf\u00f6y\u00fc i\u00e7indeki pay\u0131 %15\u2019ten %75\u2019e \u00e7\u0131kt\u0131.<\/span><\/li>
      • Temass\u0131z \u00f6deme ile yap\u0131lan i\u015flemlerin toplam al\u0131\u015fveri\u015f hacmi i\u00e7erisindeki pay\u0131 ise %1\u2019den %31\u2019e y\u00fckseldi.\u00a0<\/span><\/li>
      • Her 10 i\u015flemden 6\u2019s\u0131 temass\u0131z olarak ger\u00e7ekle\u015ftiriliyor.<\/span><\/li>
      • Her 10 i\u015flemden 2\u2019si e-ticaretten yap\u0131l\u0131yor.<\/span><\/li>
      • \u0130\u015f Bankas\u0131 kredi kartlar\u0131 ile yap\u0131lan i\u015flemler m\u00fc\u015fteri ba\u015f\u0131na 2 kat artt\u0131.<\/span><\/li><\/ul>

        Bu d\u00f6n\u00fc\u015f\u00fcm, t\u00fcketicilerin yaln\u0131zca \u00f6deme ara\u00e7lar\u0131n\u0131 de\u011fil, al\u0131\u015fveri\u015f yapma bi\u00e7imlerini de de\u011fi\u015ftirdi\u011fini g\u00f6sterirken, Maximum \u00e7eyrek as\u0131rl\u0131k yolculu\u011fu boyunca T\u00fcrkiye\u2019deki \u00f6deme al\u0131\u015fkanl\u0131klar\u0131n\u0131n d\u00f6n\u00fc\u015f\u00fcm\u00fcne y\u00f6n veren kredi kart\u0131 markalar\u0131ndan biri oldu.<\/span><\/p>

        Maximiles ile \u00f6ne \u00e7\u0131kan seyahat rotalar\u0131<\/span><\/strong><\/p>

        2009 y\u0131l\u0131nda hayata ge\u00e7irilen Maximiles, kredi kart\u0131 kullan\u0131m\u0131n\u0131 yaln\u0131zca bir \u00f6deme deneyimi arac\u0131 olmaktan \u00e7\u0131kar\u0131p seyahat deneyiminin bir par\u00e7as\u0131 haline getirdi. Maximiles kullan\u0131c\u0131lar\u0131, yurt i\u00e7inde en \u00e7ok \u0130stanbul, Ankara, \u0130zmir, Antalya, Adana, Trabzon, Bodrum, Gaziantep ve Samsun'u tercih etti.<\/span><\/p>

        Yurt d\u0131\u015f\u0131nda ise Londra, Amsterdam, Paris, Roma, Berlin, D\u00fcsseldorf, M\u00fcnih, Frankfurt, Viyana ve Barcelona en \u00e7ok tercih edilen destinasyonlar aras\u0131nda yer ald\u0131. Uzak mesafe seyahatlerde New York ilk s\u0131rada yer al\u0131rken, Bangkok, \u015eanghay, Los Angeles, Hong Kong, Miami, Chicago ve Washington, Maximiles kullan\u0131c\u0131lar\u0131n\u0131n en \u00e7ok ziyaret etti\u011fi \u015fehirler oldu.<\/span><\/p>

        2021 y\u0131l\u0131nda ise \u201chayat\u0131n her alan\u0131nda kazand\u0131ran kart\u201d Maximiles Black\u2019in Maximiles ailesine kat\u0131l\u0131m\u0131yla ayr\u0131cal\u0131klarla dolu bir d\u00fcnyan\u0131n kap\u0131lar\u0131 a\u00e7\u0131ld\u0131.\u00a0<\/span><\/p>

        Bilim Kurgudan \u00c7a\u011f\u0131n Vazge\u00e7ilmezine: Kredi Kart\u0131n\u0131n Yolculu\u011fu<\/span><\/strong><\/p>

        Bug\u00fcn c\u00fczdanlar\u0131m\u0131zda ta\u015f\u0131d\u0131\u011f\u0131m\u0131z veya ak\u0131ll\u0131 telefonlar\u0131m\u0131zdaki kredi kartlar\u0131, asl\u0131nda 19. y\u00fczy\u0131lda bir bilim kurgu yazar\u0131n\u0131n hayaliyle filizlendi. Edward Bellamy\u2019nin 1887 tarihli Looking Backward, 2000-1887 roman\u0131nda sat\u0131rlara d\u00f6k\u00fclen \"kartla \u00f6deme\" fikri, zaman i\u00e7inde finans d\u00fcnyas\u0131n\u0131 k\u00f6kten de\u011fi\u015ftirecek d\u00f6n\u00fc\u015f\u00fcm\u00fcn ba\u015flang\u0131c\u0131yd\u0131.\u00a0<\/span><\/p>

        \u0130lk Ad\u0131mlar ve Diners Club<\/span><\/strong><\/p>

        Nakit gerekmeden \u00fcr\u00fcn\/hizmet sat\u0131n alabilme olana\u011f\u0131 sa\u011flayan kredi kartlar\u0131n\u0131n bilinen ilk uygulamas\u0131 18. y\u00fczy\u0131l sonlar\u0131nda ABD\u2019de otel \u00f6demeleri i\u00e7in \u00e7\u0131kar\u0131lan kartla ba\u015flad\u0131. 1949\u2019da Diners Club ile modern kartl\u0131 \u00f6deme sisteminin temelleri at\u0131ld\u0131.\u00a0<\/span><\/p>

        1960\u2019lar\u0131n sonunda BankAmericard ile ba\u015flayan kitlesel da\u011f\u0131t\u0131mlar, 1970'lerde bilgi teknolojilerinin ve ulusal bilgisayar a\u011flar\u0131n\u0131n kurulmas\u0131 ile birlikte kart kullan\u0131m\u0131n\u0131 yeni bir d\u00f6neme ta\u015f\u0131d\u0131.\u00a0<\/span><\/p>

        • 1973-1974:<\/span><\/strong>\u00a0Kesintisiz \u00e7al\u0131\u015fan bilgisayar a\u011flar\u0131 (Base I ve Base II) sayesinde provizyon s\u00fcre\u00e7leri h\u0131zland\u0131.\u00a0<\/span><\/li>
        • 1976-1979:<\/span><\/strong>\u00a0D\u00fcnyan\u0131n iki finans devi, Visa ve MasterCard sahneye \u00e7\u0131karak sistemi k\u00fcresel bir standarda kavu\u015fturdu.<\/span><\/li>
        • 1990:<\/span><\/strong>\u00a0Uluslararas\u0131 ATM a\u011flar\u0131n\u0131n birle\u015fmesiyle, kullan\u0131c\u0131lar d\u00fcnyan\u0131n her yerinden nakit \u00e7ekebilme \u00f6zg\u00fcrl\u00fc\u011f\u00fcne kavu\u015ftu.\u00a0<\/span><\/li>
        • 2000:<\/span><\/strong>\u00a0ATM\u2019ler, POS cihazlar\u0131 ve dijital bankac\u0131l\u0131k \u00e7\u00f6z\u00fcmleriyle desteklenen bu d\u00f6n\u00fc\u015f\u00fcm, kartlar\u0131 yaln\u0131zca bir \u00f6deme arac\u0131 olmaktan \u00e7\u0131kararak g\u00fcnl\u00fck hayat\u0131n merkezine yerle\u015ftirdi.<\/span><\/li><\/ul>

          T\u00fcrkiye\u2019nin Kartl\u0131 \u00d6demelerle Tan\u0131\u015fmas\u0131<\/span><\/strong><\/p>

          T\u00fcrkiye\u2019de kartl\u0131 \u00f6demenin yolculu\u011fu turizm potansiyelini art\u0131rmak amac\u0131yla 1963 y\u0131l\u0131nda \u00f6demelerde Diners Club\u2019\u0131n kabul edilmesiyle ba\u015flad\u0131. 1968 y\u0131l\u0131nda farkl\u0131 kredi kartlar\u0131n\u0131n piyasaya s\u00fcr\u00fclmesiyle kartl\u0131 \u00f6deme yayg\u0131nla\u015ft\u0131.<\/span><\/p>

          1980 y\u0131l\u0131ndan itibaren ise kredi kartlar\u0131na g\u00f6sterilen ilgi \u00fczerine bankalar bu alandaki \u00e7al\u0131\u015fmalar\u0131n\u0131 ba\u015flatt\u0131. \u0130lk elektronik POS terminali 1991 y\u0131l\u0131nda kurulurken, 1993 y\u0131l\u0131nda bankalararas\u0131 ortak a\u011f\u0131n a\u00e7\u0131lmas\u0131, bankac\u0131l\u0131k sekt\u00f6r\u00fcn\u00fc k\u00fcresel standartlara ta\u015f\u0131d\u0131. Taksitli al\u0131\u015fveri\u015f, puan ve mil programlar\u0131 gibi yenilikler, kartlar\u0131 t\u00fcketiciler i\u00e7in daha cazip hale getirirken, 2000\u2019li y\u0131llarda dijitalle\u015fmenin etkisiyle kartl\u0131 \u00f6demeler hayat\u0131n do\u011fal bir par\u00e7as\u0131 oldu.\u00a0<\/span><\/p>

          Ge\u00e7mi\u015ften gelece\u011fe uzanan vizyon<\/span><\/strong><\/p>

          Bug\u00fcn kartl\u0131 \u00f6deme, temass\u0131z teknolojilerden mobil c\u00fczdanlara, \u00e7evrim i\u00e7i al\u0131\u015fveri\u015flerden biyometrik \u00f6demeye uzanan geni\u015f bir ekosistem haline geldi. Bir as\u0131r \u00f6nce, bilim kurgu roman\u0131ndaki bir hayal olarak ortaya \u00e7\u0131kan bu fikir, ticaretin, finans d\u00fcnyas\u0131n\u0131n ve g\u00fcnl\u00fck ya\u015fam\u0131n en g\u00fc\u00e7l\u00fc d\u00f6n\u00fc\u015f\u00fcm hik\u00e2yelerinden birine d\u00f6n\u00fc\u015ft\u00fc.<\/span><\/p>

          \u00a0<\/span><\/p>

          \u00a0<\/span><\/p>

          \u00a0<\/span><\/p>

          \u00a0<\/span><\/p>

          \u00a0<\/span><\/strong><\/p>

          \u00a0<\/span><\/p><\/td><\/tr><\/table><\/td><\/tr>

      <\/a>

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      T\u00fcm g\u00f6rselleri indirmek i\u00e7in \"<\/a><\/td><\/tr><\/table><\/td><\/tr>
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      Ek Dosyalar<\/h2><\/td><\/tr>

      \"msword<\/td>Haber \u0130\u00e7eri\u011fi_ Maximum Kart 25. Ya\u015f\u0131n\u0131 Kutluyor - 10 Haziran 2026 .docx<\/td>\u0130ndir<\/a><\/td><\/tr>
      \"pdf<\/td>MAXIMUM .pdf<\/td>\u0130ndir<\/a><\/td><\/tr><\/table><\/td><\/tr>
      T\u00fcm dosyalar\u0131 indirmek i\u00e7in \"<\/a><\/td><\/tr><\/table><\/td><\/tr>


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