{"id":2067,"date":"2026-09-24T16:06:57","date_gmt":"2026-09-24T13:06:57","guid":{"rendered":"https:\/\/fintech.mercek.net\/news\/?p=2067"},"modified":"2026-09-24T17:16:45","modified_gmt":"2026-09-24T14:16:45","slug":"adjustin-turkiye-2026-mobil-uygulama-trendleri-raporu-aciklandi","status":"publish","type":"post","link":"https:\/\/fintech.mercek.net\/news\/2026\/09\/24\/adjustin-turkiye-2026-mobil-uygulama-trendleri-raporu-aciklandi\/","title":{"rendered":"Adjust’\u0131n T\u00fcrkiye 2026 Mobil Uygulama Trendleri Raporu A\u00e7\u0131kland\u0131"},"content":{"rendered":"

Adjust’\u0131n yay\u0131mlad\u0131\u011f\u0131 “Mobil Uygulama Trendleri Raporu: T\u00fcrkiye 2026”, oyun, finans ve e-ticaret uygulamalar\u0131ndaki b\u00fcy\u00fcmenin k\u00fcresel ortalamalar\u0131n \u00f6n\u00fcne ge\u00e7ti\u011fini ortaya koyuyor. Rapor, yapay zek\u00e2n\u0131n T\u00fcrkiye’nin mobil ekosistemindeki d\u00f6n\u00fc\u015ft\u00fcr\u00fcc\u00fc rol\u00fcn\u00fc de t\u00fcm boyutlar\u0131yla g\u00f6zler \u00f6n\u00fcne seriyor.<\/strong><\/h2>\n

T\u00fcrkiye, 2026’ya d\u00fcnyan\u0131n en ba\u011flant\u0131l\u0131 pazarlar\u0131ndan biri olarak girdi. 87,7 milyonluk n\u00fcfusun 81,9 milyonu aktif mobil ba\u011flant\u0131ya sahip; internet kullan\u0131m oran\u0131 %88,3’e, mobil penetrasyon %93,3’e ula\u015fm\u0131\u015f durumda. Medyan ya\u015f\u0131n 33,5 olmas\u0131, kullan\u0131c\u0131 taban\u0131n\u0131 uygulama etkile\u015fimi a\u00e7\u0131s\u0131ndan en de\u011ferli d\u00f6neminde tutuyor. Ba\u011flanabilirlik ile gen\u00e7 n\u00fcfusun bu birle\u015fimi, hem k\u00fcresel platformlar\u0131n hem de T\u00fcrk geli\u015ftiricilerin \u00f6nceli\u011fi bu pazara vermesinin temel nedeni.<\/p>\n

Oyun: T\u00fcketen De\u011fil, \u00dcreten Bir \u00dclke<\/strong><\/h3>\n

Oyun taraf\u0131nda T\u00fcrkiye art\u0131k bir \u00fcretici konumunda. T\u00fcrk oyun geli\u015ftiricileri 2025’te d\u00fcnya genelinde 2,76 milyar dolar gelir elde etti; 2020’deki 504 milyon dolardan %450 art\u0131\u015fla gelen bu rakam, \u00fclkenin k\u00fcresel mobil oyun pazar\u0131ndaki pay\u0131n\u0131 %1’den %5’e ta\u015f\u0131d\u0131. Ayn\u0131 y\u0131l T\u00fcrk oyuncular\u0131n yurt i\u00e7inde oyunlara harcad\u0131\u011f\u0131 347 milyon dolarla kar\u015f\u0131la\u015ft\u0131r\u0131ld\u0131\u011f\u0131nda tablo netle\u015fiyor: T\u00fcrkiye oyun sat\u0131n alan de\u011fil, oyun \u00fcreten bir \u00fclke. Yaln\u0131zca Dream Games<\/strong> 2025’te 1,7 milyar dolar gelir elde ederken, st\u00fcdyonun Royal Match<\/strong> ve Royal Kingdom<\/strong> oyunlar\u0131 lansmanlar\u0131ndan bu yana toplam 5,2 milyar dolar\u0131 a\u015ft\u0131. Bu ivme Adjust verilerine de yans\u0131yor: oyun oturumlar\u0131 2026’n\u0131n ilk yar\u0131s\u0131nda k\u00fcresel ortalamayla ayn\u0131 h\u0131zda b\u00fcy\u00fcrken, ortalama oturum s\u00fcresi iki y\u0131lda %8 art\u0131\u015fla 33,69 dakikaya ula\u015ft\u0131.<\/p>\n

E-ticaret ve Finans<\/strong><\/h3>\n

E-ticaret, T\u00fcrkiye dijital ekonomisinin lokomotiflerinden biri olmay\u0131 s\u00fcrd\u00fcr\u00fcyor. \u00dclkenin e-ticaret hacmi 2025’te %52,2 art\u0131\u015fla 115,43 milyar dolara ula\u015ft\u0131 ve Ticaret Bakanl\u0131\u011f\u0131 verileri T\u00fcrkiye’yi 2030’a kadar d\u00fcnyan\u0131n en h\u0131zl\u0131 b\u00fcy\u00fcyen d\u00f6rd\u00fcnc\u00fc e-ticaret pazar\u0131 olma yolunda g\u00f6steriyor. \u00dclkenin \u00f6nde gelen pazar yeri Trendyol<\/strong>, h\u0131zl\u0131 moda alan\u0131nda Zara<\/strong> ve Asos<\/strong>‘u geride b\u0131rakarak k\u00fcresel \u00f6l\u00e7ekte \u00fc\u00e7\u00fcnc\u00fc s\u0131raya yerle\u015fti. Adjust verilerine g\u00f6re T\u00fcrkiye, 2026’n\u0131n ilk yar\u0131s\u0131nda e-ticaret oturum b\u00fcy\u00fcmesinde k\u00fcresel ortalaman\u0131n belirgin \u015fekilde \u00f6n\u00fcne ge\u00e7erek pazar\u0131n liderleri aras\u0131nda yer ald\u0131.<\/p>\n

Finans, raporda \u00f6l\u00e7\u00fclen t\u00fcm dikeyler i\u00e7inde kullan\u0131c\u0131 tutundurmada en g\u00fc\u00e7l\u00fc performans\u0131 g\u00f6sterdi; T\u00fcrkiye hem MENAT hem de global kar\u015f\u0131la\u015ft\u0131rmalar\u0131 her a\u015famada geride b\u0131rakt\u0131. Mobil, T\u00fcrkiye’de bankac\u0131l\u0131\u011f\u0131n bir kanal\u0131 olmaktan \u00e7\u0131k\u0131p m\u00fc\u015fterilerin finansal hayatlar\u0131n\u0131n merkezine yerle\u015fmi\u015f durumda. Alt dikeyler aras\u0131nda hisse senedi i\u015flem uygulamalar\u0131 hem indirme hem oturum taraf\u0131nda en h\u0131zl\u0131 b\u00fcy\u00fcyen kategori olurken, kripto ve BNPL gibi alanlar da ilgi g\u00f6rmeye devam ediyor.<\/p>\n

Yapay Zek\u00e2 Kullan\u0131m\u0131 ve Yat\u0131r\u0131mlar<\/strong><\/h3>\n

Raporun en dikkat \u00e7ekici ba\u015fl\u0131\u011f\u0131 ise yapay zek\u00e2. T\u00fcrkiye’de \u00fcretken yapay zek\u00e2 uygulamalar\u0131n\u0131n indirmeleri bir y\u0131lda 33,3 milyondan 82,9 milyona \u00e7\u0131karken (%149 art\u0131\u015f), uygulamalarda ge\u00e7irilen s\u00fcre %375 art\u0131\u015fla 926 milyon saate ula\u015ft\u0131; bu oran %259’luk k\u00fcresel b\u00fcy\u00fcmenin olduk\u00e7a \u00fczerinde. Tamamen T\u00fcrkiye’de geli\u015ftirilen Codeway<\/strong> ve HubX<\/strong> gibi \u015firketler y\u00fczlerce milyon kullan\u0131c\u0131ya eri\u015fiyor; HubX, A\u011fustos 2026’da Point72<\/strong>‘den ald\u0131\u011f\u0131 75 milyon dolara varan yat\u0131r\u0131mla T\u00fcrkiye’nin sekizinci ve ilk yapay zek\u00e2 odakl\u0131 unicorn’u oldu. Ayn\u0131 ay y\u00fcr\u00fcrl\u00fc\u011fe giren 2026\u20132030 Yapay Zek\u00e2 Eylem Plan\u0131, Ulusal Yapay Zek\u00e2 Ara\u015ft\u0131rma Fonu ve Yapay Zek\u00e2 B\u00fcy\u00fcme Fonu’nu hayata ge\u00e7irdi. Yapay zek\u00e2, milyonlarca ki\u015finin telefonundaki bankac\u0131l\u0131k ve al\u0131\u015fveri\u015f uygulamalar\u0131n\u0131n da i\u00e7ine yerle\u015fiyor: Garanti BBVA<\/strong>‘n\u0131n asistan\u0131 Ugi<\/strong> ge\u00e7ti\u011fimiz y\u0131l 8 milyon m\u00fc\u015fteri i\u00e7in 73 milyon g\u00f6r\u00fc\u015fme y\u00f6netti, Trendyol ise yapay zek\u00e2y\u0131 b\u00fcy\u00fcmesinin “i\u015fletim sistemi” olarak konumland\u0131r\u0131yor.<\/p>\n

Ba\u015fak Zerman<\/strong>, Adjust Sat\u0131\u015f Direkt\u00f6r\u00fc META, raporu \u015f\u00f6yle de\u011ferlendiriyor: “T\u00fcrkiye’nin teknoloji ekosistemine y\u00f6nelen b\u00fcy\u00fck k\u00fcresel yat\u0131r\u0131mlarla birlikte pazar, de\u011ferini d\u00fcnya sahnesinde kan\u0131tlad\u0131. 2026’da bu ivmeyi de\u011fere d\u00f6n\u00fc\u015ft\u00fcrmek b\u00fcy\u00fck bir hassasiyet gerektiriyor. Pazarlamac\u0131lar, \u00f6ng\u00f6r\u00fcc\u00fc yapay zek\u00e2 analiti\u011fini gizlilik \u00f6ncelikli \u00f6l\u00e7\u00fcmleme ile birle\u015ftirerek y\u00fcksek de\u011ferli sermayeyi s\u00fcrd\u00fcr\u00fclebilir ve uzun vadeli yat\u0131r\u0131m getirisine d\u00f6n\u00fc\u015ft\u00fcrebilir.”<\/p>\n

Geni\u015f ve internete ba\u011fl\u0131 kullan\u0131c\u0131 taban\u0131, g\u00fc\u00e7l\u00fc altyap\u0131s\u0131 ve destekleyici politikalar\u0131yla T\u00fcrkiye, s\u00fcrd\u00fcr\u00fclebilir uygulama b\u00fcy\u00fcmesi i\u00e7in elveri\u015fli bir konumda. \u00dclkenin yerli \u00fcretken yapay zek\u00e2 pazar\u0131n\u0131n 2025’teki 410 milyon dolardan 2034’e kadar 1,6 milyar dolara, yani neredeyse d\u00f6rt kat\u0131na \u00e7\u0131kmas\u0131 bekleniyor. Bu da mobil b\u00fcy\u00fcme ekiplerine, hen\u00fcz \u015fekillenmekte olan bir kategoride tutundurma ve gelir modelleri kurma ve h\u00fck\u00fcmetin 2028 takvimine paralel olarak Orta Do\u011fu ile Orta Asya’ya a\u00e7\u0131lma alan\u0131 b\u0131rak\u0131yor.<\/p>\n

Adjust’\u0131n “Mobil Uygulama Trendleri Raporu: T\u00fcrkiye 2026”, \u00fclkedeki uygulama performans\u0131n\u0131 etkileyen unsurlara, kullan\u0131c\u0131 davran\u0131\u015flar\u0131na ve pazar dinamiklerine dair analizlerin yan\u0131 s\u0131ra, uzun vadeli f\u0131rsatlar\u0131 de\u011ferlendirmek i\u00e7in stratejiler sunuyor.<\/p>\n","protected":false},"excerpt":{"rendered":"

T\u00fcrkiye oyun, finans ve e-ticaret uygulamalar\u0131nda k\u00fcresel ortalaman\u0131n \u00fczerinde b\u00fcy\u00fcrken yapay zek\u00e2 uygulamalar\u0131na ilgi bir y\u0131lda %149 artt\u0131.<\/p>\n","protected":false},"author":2,"featured_media":2066,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_ecomap_primary_org_id":177,"_ecomap_primary_org_name":"Garanti BBVA","_ecomap_mentioned_org_ids":"[]","_ecomap_related_org_ids":"","_ecomap_match_confidence":0.55,"_ecomap_email_message_id":"1a0d37d9c85d6b24","_ecomap_email_from":"bulten@basinlistem.com","_ecomap_editor_notes":"E-posta HTML iskeleti, takip ba\u011flant\u0131lar\u0131, g\u00f6rsel indirme \u00e7a\u011fr\u0131lar\u0131 ve altbilgi\/abonelikten \u00e7\u0131kma metni g\u00f6vdeden tamamen temizlendi. B\u00fcltenin ba\u015f\u0131ndaki 'Say\u0131n Ahmet Usta' hitab\u0131 ile sondaki PR ajans\u0131 imza ve ileti\u015fim blo\u011fu \u00e7\u0131kar\u0131ld\u0131; bu ki\u015filer da\u011f\u0131t\u0131m listesi ve imza taraf\u0131nda kald\u0131\u011f\u0131 i\u00e7in ki\u015fi listesine al\u0131nmad\u0131, yaln\u0131zca rapora g\u00f6r\u00fc\u015f veren Ba\u015fak Zerman (Adjust) korundu. Metin h2 ana spot ve h3 ara ba\u015fl\u0131klarla yeniden yap\u0131land\u0131r\u0131ld\u0131; marka, \u00fcr\u00fcn ve \u015firket adlar\u0131 taranabilirlik i\u00e7in kal\u0131nla\u015ft\u0131r\u0131ld\u0131. 'Amiral gemisi' gibi abart\u0131l\u0131 ifadeler sadele\u015ftirildi, ba\u015fl\u0131k ve alt ba\u015fl\u0131k b\u00fclten standartlar\u0131na g\u00f6re yeniden yaz\u0131ld\u0131, imla ve noktalama d\u00fczeltmeleri yap\u0131ld\u0131. Kaynakta ayr\u0131 bir 'Hakk\u0131nda' \u015firket profili b\u00f6l\u00fcm\u00fc bulunmad\u0131\u011f\u0131 i\u00e7in kald\u0131r\u0131lacak ilave boilerplate yer almad\u0131.","_ecomap_original_body":"\r\n \r\n \r\n \r\n \r\n
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\r\n T\u00c3\u00bcrkiye Mobil Uygulama Ekonomisinde D\u00c3\u00bcnya Sahnesine \u00c3\u0087\u00c4\u00b1k\u00c4\u00b1yor: \u00c3\u009creten ve \u00c4\u00b0hra\u00c3\u00a7 Eden Bir G\u00c3\u00bc\u00c3\u00a7<\/span>\r\n <\/center>\r\n

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Adjust'\u00c4\u00b1n yay\u00c4\u00b1mlad\u00c4\u00b1\u00c4\u009f\u00c4\u00b1 \"Mobil Uygulama Trendleri Raporu, T\u00c3\u00bcrkiye 2026\", oyun, finans ve e-ticaret uygulamalar\u00c4\u00b1ndaki b\u00c3\u00bcy\u00c3\u00bcmenin k\u00c3\u00bcresel ortalamalar\u00c4\u00b1n \u00c3\u00b6n\u00c3\u00bcne ge\u00c3\u00a7ti\u00c4\u009fini ortaya koyarken, yapay zekan\u00c4\u00b1n T\u00c3\u00bcrkiye'nin mobil ekosistemindeki d\u00c3\u00b6n\u00c3\u00bc\u00c5\u009ft\u00c3\u00bcr\u00c3\u00bcc\u00c3\u00bc rol\u00c3\u00bcn\u00c3\u00bc t\u00c3\u00bcm boyutlar\u00c4\u00b1yla g\u00c3\u00b6zler \u00c3\u00b6n\u00c3\u00bcne seriyor. Bu kapsaml\u00c4\u00b1 raporu mercek alt\u00c4\u00b1na alarak, T\u00c3\u00bcrkiye'yi yaln\u00c4\u00b1zca uygulama t\u00c3\u00bcketen de\u00c4\u009fil, giderek daha fazla \u00c3\u00bcreten ve ihra\u00c3\u00a7 eden bir pazara d\u00c3\u00b6n\u00c3\u00bc\u00c5\u009ft\u00c3\u00bcren temel dinamikleri ve mobil uygulama performans\u00c4\u00b1ndaki stratejik geli\u00c5\u009fmeleri inceliyoruz.<\/span><\/em><\/p>\r\n \r\n \r\n \r\n
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Say\u00c4\u00b1n Ahmet Usta;<\/p>\r\n

T\u00c3\u00bcrkiye, 2026'ya d\u00c3\u00bcnyan\u00c4\u00b1n en ba\u00c4\u009flant\u00c4\u00b1l\u00c4\u00b1 pazarlar\u00c4\u00b1ndan biri olarak girdi. 87,7 milyonluk n\u00c3\u00bcfusun 81,9 milyonu aktif mobil ba\u00c4\u009flant\u00c4\u00b1ya sahip; internet kullan\u00c4\u00b1m oran\u00c4\u00b1 %88,3'e, mobil penetrasyon %93,3'e ula\u00c5\u009fm\u00c4\u00b1\u00c5\u009f durumda. Medyan ya\u00c5\u009f\u00c4\u00b1n 33,5 olmas\u00c4\u00b1, kullan\u00c4\u00b1c\u00c4\u00b1 taban\u00c4\u00b1n\u00c4\u00b1 uygulama etkile\u00c5\u009fimi a\u00c3\u00a7\u00c4\u00b1s\u00c4\u00b1ndan en de\u00c4\u009ferli d\u00c3\u00b6neminde tutuyor. Ba\u00c4\u009flanabilirlik ile gen\u00c3\u00a7 n\u00c3\u00bcfusun bu birle\u00c5\u009fimi, hem k\u00c3\u00bcresel platformlar\u00c4\u00b1n hem de T\u00c3\u00bcrk geli\u00c5\u009ftiricilerin \u00c3\u00b6nceli\u00c4\u009fi bu pazara vermesinin temel nedeni.<\/span><\/p>\r\n

Oyun taraf\u00c4\u00b1nda T\u00c3\u00bcrkiye art\u00c4\u00b1k bir \u00c3\u00bcretici konumunda. T\u00c3\u00bcrk oyun geli\u00c5\u009ftiricileri 2025'te d\u00c3\u00bcnya genelinde 2,76 milyar dolar gelir elde etti; 2020'deki 504 milyon dolardan %450 art\u00c4\u00b1\u00c5\u009fla gelen bu rakam, \u00c3\u00bclkenin k\u00c3\u00bcresel mobil oyun pazar\u00c4\u00b1ndaki pay\u00c4\u00b1n\u00c4\u00b1 %1'den %5'e ta\u00c5\u009f\u00c4\u00b1d\u00c4\u00b1. Ayn\u00c4\u00b1 y\u00c4\u00b1l T\u00c3\u00bcrk oyuncular\u00c4\u00b1n yurt i\u00c3\u00a7inde oyunlara harcad\u00c4\u00b1\u00c4\u009f\u00c4\u00b1 347 milyon dolarla kar\u00c5\u009f\u00c4\u00b1la\u00c5\u009ft\u00c4\u00b1r\u00c4\u00b1ld\u00c4\u00b1\u00c4\u009f\u00c4\u00b1nda tablo netle\u00c5\u009fiyor: buras\u00c4\u00b1 oyun sat\u00c4\u00b1n alan de\u00c4\u009fil, oyun \u00c3\u00bcreten bir \u00c3\u00bclke. Yaln\u00c4\u00b1zca Dream Games 2025'te 1,7 milyar dolar gelir elde ederken, st\u00c3\u00bcdyonun Royal Match ve Royal Kingdom oyunlar\u00c4\u00b1 lansmanlar\u00c4\u00b1ndan bu yana toplam 5,2 milyar dolar\u00c4\u00b1 a\u00c5\u009ft\u00c4\u00b1. Bu ivme Adjust verilerine de yans\u00c4\u00b1yor: oyun oturumlar\u00c4\u00b1 H1 2026'da k\u00c3\u00bcresel ortalamayla ayn\u00c4\u00b1 h\u00c4\u00b1zda b\u00c3\u00bcy\u00c3\u00bcrken, ortalama oturum s\u00c3\u00bcresi iki y\u00c4\u00b1lda %8 art\u00c4\u00b1\u00c5\u009fla 33,69 dakikaya ula\u00c5\u009ft\u00c4\u00b1.<\/p>\r\n

E-ticaret, T\u00c3\u00bcrkiye dijital ekonomisinin lokomotiflerinden biri olmay\u00c4\u00b1 s\u00c3\u00bcrd\u00c3\u00bcr\u00c3\u00bcyor. \u00c3\u009clkenin e-ticaret hacmi 2025'te %52,2 art\u00c4\u00b1\u00c5\u009fla 115,43 milyar dolara ula\u00c5\u009ft\u00c4\u00b1 ve Ticaret Bakanl\u00c4\u00b1\u00c4\u009f\u00c4\u00b1 verileri T\u00c3\u00bcrkiye'yi 2030'a kadar d\u00c3\u00bcnyan\u00c4\u00b1n en h\u00c4\u00b1zl\u00c4\u00b1 b\u00c3\u00bcy\u00c3\u00bcyen d\u00c3\u00b6rd\u00c3\u00bcnc\u00c3\u00bc e-ticaret pazar\u00c4\u00b1 olma yolunda g\u00c3\u00b6steriyor. \u00c3\u009clkenin amiral gemisi pazar yeri Trendyol, h\u00c4\u00b1zl\u00c4\u00b1 moda alan\u00c4\u00b1nda Zara ve Asos'u geride b\u00c4\u00b1rakarak k\u00c3\u00bcresel \u00c3\u00b6l\u00c3\u00a7ekte \u00c3\u00bc\u00c3\u00a7\u00c3\u00bcnc\u00c3\u00bc s\u00c4\u00b1raya yerle\u00c5\u009fti. Adjust verilerine g\u00c3\u00b6re T\u00c3\u00bcrkiye, H1 2026'da e-ticaret oturum b\u00c3\u00bcy\u00c3\u00bcmesinde k\u00c3\u00bcresel ortalaman\u00c4\u00b1n belirgin \u00c5\u009fekilde \u00c3\u00b6n\u00c3\u00bcne ge\u00c3\u00a7erek pazar\u00c4\u00b1n liderleri aras\u00c4\u00b1nda yer ald\u00c4\u00b1.<\/p>\r\n

Finans ise raporda \u00c3\u00b6l\u00c3\u00a7\u00c3\u00bclen t\u00c3\u00bcm dikeyler i\u00c3\u00a7inde kullan\u00c4\u00b1c\u00c4\u00b1 tutundurmada en g\u00c3\u00bc\u00c3\u00a7l\u00c3\u00bc performans\u00c4\u00b1 g\u00c3\u00b6sterdi; T\u00c3\u00bcrkiye, hem MENAT hem de global kar\u00c5\u009f\u00c4\u00b1la\u00c5\u009ft\u00c4\u00b1rmalar\u00c4\u00b1 her a\u00c5\u009famada geride b\u00c4\u00b1rakt\u00c4\u00b1. Mobil, T\u00c3\u00bcrkiye'de bankac\u00c4\u00b1l\u00c4\u00b1\u00c4\u009f\u00c4\u00b1n bir kanal\u00c4\u00b1 olmaktan \u00c3\u00a7\u00c4\u00b1k\u00c4\u00b1p m\u00c3\u00bc\u00c5\u009fterilerin finansal hayatlar\u00c4\u00b1n\u00c4\u00b1n merkezine yerle\u00c5\u009fmi\u00c5\u009f durumda. Alt dikeyler aras\u00c4\u00b1nda hisse senedi i\u00c5\u009flem uygulamalar\u00c4\u00b1 hem indirme hem oturum taraf\u00c4\u00b1nda en h\u00c4\u00b1zl\u00c4\u00b1 b\u00c3\u00bcy\u00c3\u00bcyen kategori olurken, kripto ve BNPL gibi alanlar da ilgi \u00c3\u00a7ekmeye devam ediyor.<\/p>\r\n

Raporun en dikkat \u00c3\u00a7ekici ba\u00c5\u009fl\u00c4\u00b1\u00c4\u009f\u00c4\u00b1 ise yapay zeka. T\u00c3\u00bcrkiye'de \u00c3\u00bcretken yapay zeka uygulamalar\u00c4\u00b1n\u00c4\u00b1n indirmeleri bir y\u00c4\u00b1lda 33,3 milyondan 82,9 milyona \u00c3\u00a7\u00c4\u00b1karken (+%149), uygulamalarda ge\u00c3\u00a7irilen s\u00c3\u00bcre %375 art\u00c4\u00b1\u00c5\u009fla 926 milyon saate ula\u00c5\u009ft\u00c4\u00b1; bu oran %259'luk global b\u00c3\u00bcy\u00c3\u00bcmenin olduk\u00c3\u00a7a \u00c3\u00bczerinde. Tamamen T\u00c3\u00bcrkiye'de geli\u00c5\u009ftirilen Codeway ve HubX gibi \u00c5\u009firketler y\u00c3\u00bczlerce milyon kullan\u00c4\u00b1c\u00c4\u00b1ya eri\u00c5\u009fiyor; HubX, A\u00c4\u009fustos 2026'da Point72'den ald\u00c4\u00b1\u00c4\u009f\u00c4\u00b1 75 milyon dolara varan yat\u00c4\u00b1r\u00c4\u00b1mla T\u00c3\u00bcrkiye'nin 8. ve ilk yapay zeka odakl\u00c4\u00b1 unicorn'u oldu. Ayn\u00c4\u00b1 ay y\u00c3\u00bcr\u00c3\u00bcrl\u00c3\u00bc\u00c4\u009fe giren 2026\u00e2\u0080\u00932030 Yapay Zeka Eylem Plan\u00c4\u00b1, Ulusal Yapay Zeka Ara\u00c5\u009ft\u00c4\u00b1rma Fonu ve Yapay Zeka B\u00c3\u00bcy\u00c3\u00bcme Fonu'nu hayata ge\u00c3\u00a7irdi. Yapay zeka, milyonlarca ki\u00c5\u009finin telefonundaki bankac\u00c4\u00b1l\u00c4\u00b1k ve al\u00c4\u00b1\u00c5\u009fveri\u00c5\u009f uygulamalar\u00c4\u00b1n\u00c4\u00b1n da i\u00c3\u00a7ine yerle\u00c5\u009fiyor: Garanti BBVA'n\u00c4\u00b1n asistan\u00c4\u00b1 Ugi ge\u00c3\u00a7ti\u00c4\u009fimiz y\u00c4\u00b1l 8 milyon m\u00c3\u00bc\u00c5\u009fteri i\u00c3\u00a7in 73 milyon g\u00c3\u00b6r\u00c3\u00bc\u00c5\u009fme y\u00c3\u00b6netirken, Trendyol yapay zekay\u00c4\u00b1 b\u00c3\u00bcy\u00c3\u00bcmesinin \"i\u00c5\u009fletim sistemi\" olarak konumland\u00c4\u00b1r\u00c4\u00b1yor.<\/p>\r\n

Ba\u00c5\u009fak Zerman, Adjust Sat\u00c4\u00b1\u00c5\u009f Direkt\u00c3\u00b6r\u00c3\u00bc META <\/i><\/b>raporu \u00c5\u009f\u00c3\u00b6yle de\u00c4\u009ferlendiriyor: \"T\u00c3\u00bcrkiye'nin teknoloji ekosistemine y\u00c3\u00b6nelen b\u00c3\u00bcy\u00c3\u00bck k\u00c3\u00bcresel yat\u00c4\u00b1r\u00c4\u00b1mlarla birlikte pazar, de\u00c4\u009ferini d\u00c3\u00bcnya sahnesinde kan\u00c4\u00b1tlad\u00c4\u00b1. 2026'da bu ivmeyi de\u00c4\u009fere d\u00c3\u00b6n\u00c3\u00bc\u00c5\u009ft\u00c3\u00bcrmek b\u00c3\u00bcy\u00c3\u00bck bir hassasiyet gerektiriyor. Pazarlamac\u00c4\u00b1lar, \u00c3\u00b6ng\u00c3\u00b6r\u00c3\u00bcc\u00c3\u00bc yapay zeka analiti\u00c4\u009fini gizlilik \u00c3\u00b6ncelikli \u00c3\u00b6l\u00c3\u00a7\u00c3\u00bcmleme ile birle\u00c5\u009ftirerek y\u00c3\u00bcksek de\u00c4\u009ferli sermayeyi s\u00c3\u00bcrd\u00c3\u00bcr\u00c3\u00bclebilir ve uzun vadeli yat\u00c4\u00b1r\u00c4\u00b1m getirisine d\u00c3\u00b6n\u00c3\u00bc\u00c5\u009ft\u00c3\u00bcrebilir.\"<\/i><\/p>\r\n

Geni\u00c5\u009f ve internete ba\u00c4\u009fl\u00c4\u00b1 kullan\u00c4\u00b1c\u00c4\u00b1 taban\u00c4\u00b1, g\u00c3\u00bc\u00c3\u00a7l\u00c3\u00bc altyap\u00c4\u00b1s\u00c4\u00b1 ve destekleyici politikalar\u00c4\u00b1yla T\u00c3\u00bcrkiye, s\u00c3\u00bcrd\u00c3\u00bcr\u00c3\u00bclebilir uygulama b\u00c3\u00bcy\u00c3\u00bcmesi i\u00c3\u00a7in \u00c3\u00a7ok elveri\u00c5\u009fli bir konumda. \u00c3\u009clkenin yerli \u00c3\u00bcretken yapay zeka pazar\u00c4\u00b1n\u00c4\u00b1n 2025'teki 410 milyon dolardan 2034'e kadar 1,6 milyar dolara, yani neredeyse d\u00c3\u00b6rt kat\u00c4\u00b1na \u00c3\u00a7\u00c4\u00b1kmas\u00c4\u00b1 bekleniyor. Bu da mobil b\u00c3\u00bcy\u00c3\u00bcme ekiplerine, hen\u00c3\u00bcz \u00c5\u009fekillenmekte olan bir kategoride ger\u00c3\u00a7ek anlamda tutundurma ve gelir modelleri kurma ve h\u00c3\u00bck\u00c3\u00bcmetin kendi 2028 takvimine paralel olarak Orta Do\u00c4\u009fu ile Orta Asya'ya a\u00c3\u00a7\u00c4\u00b1lma alan\u00c4\u00b1 b\u00c4\u00b1rak\u00c4\u00b1yor.<\/p>\r\n

Adjust'\u00c4\u00b1n \"Mobil Uygulama Trendleri Raporu: T\u00c3\u00bcrkiye 2026\", \u00c3\u00bclkedeki uygulama performans\u00c4\u00b1n\u00c4\u00b1 etkileyen unsurlara, kullan\u00c4\u00b1c\u00c4\u00b1 davran\u00c4\u00b1\u00c5\u009flar\u00c4\u00b1na ve pazar dinamiklerine dair analizlerin yan\u00c4\u00b1 s\u00c4\u00b1ra, uzun vadeli f\u00c4\u00b1rsatlar\u00c4\u00b1 de\u00c4\u009ferlendirmek i\u00c3\u00a7in \u00c3\u00b6nemli stratejiler sunuyor.<\/p>\r\n

Rapor ile ilgili daha detayl\u00c4\u00b1 bilgi i\u00c3\u00a7in;<\/p>\r\n

Mobil uygulama trendleri \u00c3\u00b6zel rapor: T\u00c3\u00bcrkiye 2026 | Adjust<\/a><\/p>\r\n

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Foto\u00c4\u009fraflar\u00c4\u00b1 indirmek i\u00c3\u00a7in l\u00c3\u00bctfen \u00c3\u00bczerlerine t\u00c4\u00b1klay\u00c4\u00b1n\u00c4\u00b1z!.<\/span><\/em><\/p>\r\n \r\n \r\n \r\n
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\r\n Ekleri indirmek i\u00c3\u00a7in l\u00c3\u00bctfen \u00c3\u00bczerlerine t\u00c4\u00b1klay\u00c4\u00b1n\u00c4\u00b1z\u00e2\u0080\u00a6<\/span><\/em>\r\n \r\n \r\n \r\n \r\n \r\n
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Ek-1 2026 Tu\u00cc\u0088rkiye Raporu-PR<\/a><\/p>\r\n <\/td>\r\n <\/tr>\r\n <\/tbody>\r\n <\/table>\r\n
\r\n B\u00c3\u009cT\u00c3\u009cN DOSYALARI VE RES\u00c4\u00b0MLER\u00c4\u00b0 \u00c4\u00b0ND\u00c4\u00b0RMEK \u00c4\u00b0\u00c3\u0087\u00c4\u00b0N TIKLAYINIZ<\/span><\/b><\/span><\/a>\r\n

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Karin Karao\u00c4\u009flan\r\n
Founder\r\n
K2 \u00c4\u00b0leti\u00c5\u009fim Hizmetleri Ltd.\u00c5\u009eti.<\/span><\/p>\r\n <\/td>\r\n

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Tel: \r\n
Cep: \r\n
E-posta: karin.karaoglan@prk2.com<\/a><\/span><\/p>\r\n <\/td>\r\n <\/tr>\r\n

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E-postan\u00c4\u00b1n i\u00c3\u00a7erdi\u00c4\u009fi t\u00c3\u00bcm metinler, bilgiler, g\u00c3\u00b6rseller ve dosyalar e-postay\u00c4\u00b1 g\u00c3\u00b6nderen firman\u00c4\u00b1n sorumlu\u00c4\u009fundad\u00c4\u00b1r. Bu e-posta bulten@mercek.net adresinize K2 \u00c4\u00b0leti\u00c5\u009fim Hizmetleri Ltd.\u00c5\u009eti.<\/strong> taraf\u00c4\u00b1ndan olu\u00c5\u009fturulan \u00c3\u00bcye veritaban\u00c4\u00b1na e-posta adresinizle kay\u00c4\u00b1tl\u00c4\u00b1 oldu\u00c4\u009funuz i\u00c3\u00a7in g\u00c3\u00b6nderilmi\u00c5\u009ftir.Bu e-postay\u00c4\u00b1 almak istemiyorsan\u00c4\u00b1z l\u00c3\u00bctfen t\u00c4\u00b1klay\u00c4\u00b1n<\/a>.<\/span><\/p>\r\n <\/td>\r\n <\/tr>\r\n <\/tbody>\r\n <\/table>\r\n \r\n

<\/div>\r\n \r\n ","_ecomap_skills_applied":"[\"bulletin-editorial-tr\",\"structure-extract\",\"dedupe-footer\",\"company-about-notes-tr\",\"de-hype-tr\",\"rewrite-title\",\"light-proofread\",\"editor-notes-summary\"]","_ecomap_language":"tr","_ecomap_source":"email","_ecomap_auto_published":"","_ecomap_topics":"[\"technology\",\"other\"]","_ecomap_mentioned_people":"[]","_aeroflow_canonical_url":"","footnotes":""},"categories":[1],"tags":[],"content_type":[9],"class_list":["post-2067","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-press-release","content_type-industry_report"],"_links":{"self":[{"href":"https:\/\/fintech.mercek.net\/news\/wp-json\/wp\/v2\/posts\/2067","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/fintech.mercek.net\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/fintech.mercek.net\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/fintech.mercek.net\/news\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/fintech.mercek.net\/news\/wp-json\/wp\/v2\/comments?post=2067"}],"version-history":[{"count":1,"href":"https:\/\/fintech.mercek.net\/news\/wp-json\/wp\/v2\/posts\/2067\/revisions"}],"predecessor-version":[{"id":2068,"href":"https:\/\/fintech.mercek.net\/news\/wp-json\/wp\/v2\/posts\/2067\/revisions\/2068"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/fintech.mercek.net\/news\/wp-json\/wp\/v2\/media\/2066"}],"wp:attachment":[{"href":"https:\/\/fintech.mercek.net\/news\/wp-json\/wp\/v2\/media?parent=2067"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fintech.mercek.net\/news\/wp-json\/wp\/v2\/categories?post=2067"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fintech.mercek.net\/news\/wp-json\/wp\/v2\/tags?post=2067"},{"taxonomy":"content_type","embeddable":true,"href":"https:\/\/fintech.mercek.net\/news\/wp-json\/wp\/v2\/content_type?post=2067"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}