{"id":1712,"date":"2026-09-01T11:01:45","date_gmt":"2026-09-01T08:01:45","guid":{"rendered":"https:\/\/fintech.mercek.net\/news\/?p=1712"},"modified":"2026-09-01T11:19:30","modified_gmt":"2026-09-01T08:19:30","slug":"garanti-bbva-filo-garanti-bbva-kiralaya-donusuyor-yeni-nesil-kiralama-modelini-hayata-geciriyor","status":"publish","type":"post","link":"https:\/\/fintech.mercek.net\/news\/2026\/09\/01\/garanti-bbva-filo-garanti-bbva-kiralaya-donusuyor-yeni-nesil-kiralama-modelini-hayata-geciriyor\/","title":{"rendered":"Garanti BBVA Filo, Garanti BBVA Kirala\u2019ya D\u00f6n\u00fc\u015f\u00fcyor: Yeni Nesil Kiralama Modelini Hayata Ge\u00e7iriyor"},"content":{"rendered":"

Garanti BBVA Filo, yakla\u015f\u0131k 20 y\u0131ll\u0131k ara\u00e7 kiralama deneyimini daha geni\u015f bir hizmet modeline ta\u015f\u0131yarak Garanti BBVA Kirala markas\u0131na d\u00f6n\u00fc\u015f\u00fcyor. Ara\u00e7 kiralama faaliyetlerini s\u00fcrd\u00fcren \u015firket, yeni d\u00f6nemde yeni nesil ak\u0131ll\u0131 telefon kiralama hizmetini ve ikinci el ara\u00e7 sat\u0131\u015f\u0131n\u0131 da hizmet alan\u0131na ekliyor.<\/strong><\/h2>\n

Ara\u00e7 d\u0131\u015f\u0131ndaki ilk yeni kategorisi olan cep telefonu kiralama hizmetini, bireysel Garanti BBVA m\u00fc\u015fterilerine 12 veya 24 ayl\u0131k se\u00e7eneklerle yaln\u0131zca Garanti BBVA Mobil<\/strong> \u00fczerinden sunuyor. Garanti BBVA Kirala<\/strong>, finansman, risk, operasyon ve servis y\u00f6netimindeki deneyimini farkl\u0131 \u00fcr\u00fcn kategorilerine ta\u015f\u0131yan yeni nesil bir eri\u015fim ve ya\u015fam d\u00f6ng\u00fcs\u00fc ekosistemi olarak konumlan\u0131yor.<\/p>\n

Garanti BBVA Kirala, ara\u00e7 kiralamada geli\u015ftirdi\u011fi finansman, risk y\u00f6netimi, operasyon, servis, bak\u0131m, iade ve ikinci el de\u011fer y\u00f6netimi yetkinliklerini yeni \u00fcr\u00fcn ve hizmet alanlar\u0131na ta\u015f\u0131may\u0131 hedefliyor. Ara\u00e7 kiralama yeni yap\u0131n\u0131n ana faaliyetlerinden biri olmay\u0131 s\u00fcrd\u00fcr\u00fcrken, ak\u0131ll\u0131 telefon kiralama ve filodan \u00e7\u0131kan ara\u00e7lar\u0131n do\u011frudan ikinci el m\u00fc\u015fterileriyle bulu\u015fturulmas\u0131 d\u00f6n\u00fc\u015f\u00fcm\u00fcn ilk ad\u0131mlar\u0131 aras\u0131nda yer al\u0131yor.<\/p>\n

\u201cDe\u011fi\u015fen m\u00fc\u015fteri ihtiya\u00e7lar\u0131na yeni modellerle kar\u015f\u0131l\u0131k veriyoruz\u201d<\/strong><\/h3>\n

Garanti BBVA Genel M\u00fcd\u00fcr\u00fc Mahmut Akten<\/strong>, Garanti BBVA Kirala\u2019n\u0131n de\u011fi\u015fen m\u00fc\u015fteri beklentileri do\u011frultusunda \u015fekillenen yeni bir i\u015f modeli oldu\u011funu belirterek \u201cTeknolojinin geli\u015fme h\u0131z\u0131, m\u00fc\u015fterilerimizin ihtiya\u00e7lar\u0131n\u0131 ve \u00fcr\u00fcnleri kullanma bi\u00e7imlerini de d\u00f6n\u00fc\u015ft\u00fcr\u00fcyor. Bug\u00fcn bireyler ve i\u015fletmeler ihtiya\u00e7 duyduklar\u0131 \u00fcr\u00fcnlere kolay, esnek ve g\u00fcvenilir bi\u00e7imde ula\u015fabilecekleri yeni modeller ar\u0131yor. Garanti BBVA olarak m\u00fc\u015fterilerimizin sesini bir rehber olarak g\u00f6r\u00fcyor, hizmetlerimizi onlar\u0131n g\u00f6z\u00fcnden yeniden tasarlamaya odaklan\u0131yoruz. Radikal M\u00fc\u015fteri Perspektifi ad\u0131n\u0131 verdi\u011fimiz bu yakla\u015f\u0131m, Garanti BBVA Kirala\u2019n\u0131n d\u00f6n\u00fc\u015f\u00fcm\u00fcn\u00fcn de temelini olu\u015fturuyor.<\/p>\n

Bu yeni modelin \u00f6nemli bir boyutu da kaynaklar\u0131n daha verimli kullan\u0131lmas\u0131. BBVA ile birlikte COP31\u2019in K\u00fcresel Bankac\u0131l\u0131k Partneri olarak yer ald\u0131\u011f\u0131m\u0131z bu d\u00f6nemde, s\u00fcrd\u00fcr\u00fclebilirli\u011fi yaln\u0131zca finansman perspektifiyle de\u011fil; i\u015f modellerinin d\u00f6n\u00fc\u015f\u00fcm\u00fc, kaynak verimlili\u011fi ve d\u00f6ng\u00fcsel ekonomiyi destekleyen yeni \u00e7\u00f6z\u00fcmler a\u00e7\u0131s\u0131ndan da ele al\u0131yoruz. Kiralama, yeniden kullan\u0131m ve \u00fcr\u00fcnlerin ikinci ya\u015fam\u0131n\u0131n y\u00f6netilmesi gibi modellerin d\u00f6ng\u00fcsel ekonomiye katk\u0131s\u0131n\u0131 \u00f6nemsiyoruz. Garanti BBVA Kirala ile m\u00fc\u015fterilerimizin de\u011fi\u015fen ihtiya\u00e7lar\u0131na yeni \u00e7\u00f6z\u00fcmler sunarken, \u00fcr\u00fcnlerin ya\u015fam d\u00f6ng\u00fcs\u00fcn\u00fc daha verimli y\u00f6neten ve s\u00fcrd\u00fcr\u00fclebilir de\u011fer yaratan bir yap\u0131 olu\u015fturmay\u0131 hedefliyoruz.\u201d<\/p>\n

Yeni kategorilerde ilk ad\u0131m: yeni nesil ak\u0131ll\u0131 telefon kiralama<\/strong><\/h3>\n

Garanti BBVA Kirala\u2019n\u0131n ara\u00e7 d\u0131\u015f\u0131ndaki ilk yeni kategorisi, ak\u0131ll\u0131 telefon kiralama hizmeti. \u015eirket, cep telefonu kiralama hizmetini belirli ko\u015fullar do\u011frultusunda bireysel Garanti BBVA m\u00fc\u015fterilerine 12 veya 24 ayl\u0131k kiralama se\u00e7enekleriyle sunuyor. Hizmet yaln\u0131zca Garanti BBVA Mobil<\/strong> \u00fczerinden sunuluyor. M\u00fc\u015fteriler uygulamada sunulan yeni nesil ak\u0131ll\u0131 telefonlar\u0131 g\u00f6r\u00fcnt\u00fcleyerek ba\u015fvuru ve kiralama i\u015flemlerini Garanti BBVA Mobil\u2019den tamamlayabiliyor. Kiralama s\u00fcresi sonunda cihaz iade ediliyor; kiralanan cihaz i\u00e7in sat\u0131n alma se\u00e7ene\u011fi bulunmuyor. Dileyen m\u00fc\u015fteriler, d\u00f6nem sonunda g\u00fcncel ko\u015fullar ve stoklar do\u011frultusunda yeni bir ak\u0131ll\u0131 telefon i\u00e7in yeniden ba\u015fvurarak en yeni teknolojiyle devam edebiliyor. Cihazlar, poli\u00e7e ko\u015fullar\u0131 kapsam\u0131nda kiralama s\u00fcresi boyunca sigorta teminat\u0131 alt\u0131nda olurken, hizmet modeli iade s\u00fcre\u00e7lerini de kaps\u0131yor. Ak\u0131ll\u0131 telefonla ba\u015flayan teknoloji kiralama hizmetinin ilerleyen d\u00f6nemde yeni \u00fcr\u00fcn kategorileriyle geni\u015fletilmesi hedefleniyor.<\/p>\n

\u0130kinci el ara\u00e7lar do\u011frudan m\u00fc\u015fterilerle bulu\u015fuyor<\/strong><\/h3>\n

Garanti BBVA Kirala\u2019n\u0131n yeni yap\u0131s\u0131ndaki bir di\u011fer ad\u0131m ikinci el ara\u00e7 sat\u0131\u015f\u0131. \u015eirket, kiralama s\u00fcresi tamamlanan filo ara\u00e7lar\u0131n\u0131 do\u011frudan bireysel ve kurumsal m\u00fc\u015fterilerle bulu\u015fturuyor. B\u00f6ylece kiralama s\u00fcreci sonunda ara\u00e7lar\u0131n ikinci ya\u015fam\u0131 da \u015firketin y\u00f6netti\u011fi de\u011fer zincirinin bir par\u00e7as\u0131 haline geliyor.<\/p>\n

Ara\u00e7 portf\u00f6y\u00fc; bak\u0131m ge\u00e7mi\u015fi, ger\u00e7ekle\u015ftirilen kontroller ve ekspertiz raporlar\u0131yla birlikte m\u00fc\u015fterilere sunuluyor. Garanti BBVA Mobil\u2019de yer alan Ara\u00e7 De\u011ferleme hizmetiyle kullan\u0131c\u0131lar ayr\u0131ca CarData<\/strong> taraf\u0131ndan sa\u011flanan piyasa verileri \u00fczerinden kendi ara\u00e7lar\u0131n\u0131n g\u00fcncel de\u011ferini g\u00f6r\u00fcnt\u00fcleyebiliyor.<\/p>\n

\u201c20 y\u0131ll\u0131k uzmanl\u0131\u011f\u0131m\u0131z yeni hizmet modelimizin temelini olu\u015fturuyor\u201d<\/strong><\/h3>\n

Garanti BBVA Kirala Genel M\u00fcd\u00fcr\u00fc Burak Ali G\u00f6\u00e7er<\/strong>, \u015firketin yeni d\u00f6nemdeki i\u015f modelini \u015f\u00f6yle anlatt\u0131: \u201cGaranti BBVA Filo\u2019da yakla\u015f\u0131k 20 y\u0131ld\u0131r y\u00fcksek de\u011ferli varl\u0131klar\u0131n finansman\u0131n\u0131, riskini ve operasyonunu y\u00f6netiyor; se\u00e7imden teslimata, bak\u0131m ve servisten iade ve ikinci el de\u011fer y\u00f6netimine kadar b\u00fct\u00fcn s\u00fcre\u00e7leri u\u00e7tan uca y\u00fcr\u00fct\u00fcyoruz. Garanti BBVA Kirala ile bu operasyonel birikimi yeni \u00fcr\u00fcn kategorilerine ta\u015f\u0131yoruz. Bug\u00fcn bunun \u00fc\u00e7 somut kar\u015f\u0131l\u0131\u011f\u0131 var: ara\u00e7 kiralama deneyimimizi dijitalle\u015ftiriyoruz, kiralama s\u00fcresi tamamlanan ara\u00e7lar\u0131m\u0131z\u0131 do\u011frudan ikinci el m\u00fc\u015fterileriyle bulu\u015fturuyoruz ve ak\u0131ll\u0131 telefon kiralama hizmetini de yaln\u0131zca Garanti BBVA Mobil \u00fczerinden m\u00fc\u015fterilerimize sunuyoruz. Bizim i\u00e7in yeni d\u00f6nemin oda\u011f\u0131, farkl\u0131 \u00fcr\u00fcn kategorilerinde g\u00fcvenilir ve kolay bir kiralama deneyimi sunarken \u00fcr\u00fcn\u00fcn kullan\u0131m s\u00fcrecini ve sonraki ya\u015fam\u0131n\u0131 da y\u00f6netebilmek. Garanti BBVA Kirala\u2019y\u0131 bu yetkinlik \u00fczerine b\u00fcy\u00fctmeyi hedefliyoruz.\u201d<\/p>\n

\u00dcr\u00fcn\u00fcn ikinci ya\u015fam\u0131 da yeni hizmet modelinin par\u00e7as\u0131<\/strong><\/h3>\n

Garanti BBVA Kirala\u2019n\u0131n yeni hizmet modeli, \u00fcr\u00fcnlerin kullan\u0131m \u00f6mr\u00fcn\u00fcn daha verimli y\u00f6netilmesini de kaps\u0131yor. Kiralama s\u00fcresi tamamlanan \u00fcr\u00fcnlerin geri al\u0131nmas\u0131, kontrol edilmesi ve uygun ko\u015fullarda yeniden kullan\u0131ma kazand\u0131r\u0131lmas\u0131; yeniden kullan\u0131ma uygun olmayan \u00fcr\u00fcnlerin ise sorumlu geri d\u00f6n\u00fc\u015f\u00fcm s\u00fcre\u00e7lerine y\u00f6nlendirilmesi planlan\u0131yor. B\u00f6ylece kiralama modelinin, \u00fcr\u00fcnlerin ekonomik \u00f6mr\u00fcn\u00fcn uzat\u0131lmas\u0131na ve kaynaklar\u0131n daha verimli kullan\u0131lmas\u0131na katk\u0131 sa\u011flayan d\u00f6ng\u00fcsel bir yap\u0131yla desteklenmesi hedefleniyor.<\/p>\n","protected":false},"excerpt":{"rendered":"

Garanti BBVA Filo, yakla\u015f\u0131k 20 y\u0131ll\u0131k ara\u00e7 kiralama deneyimini daha geni\u015f bir hizmet modeline ta\u015f\u0131yarak Garanti BBVA Kirala markas\u0131na d\u00f6n\u00fc\u015f\u00fcyor. Ara\u00e7 kiralama faaliyetlerini s\u00fcrd\u00fcren \u015firket, yeni d\u00f6nemde yeni nesil ak\u0131ll\u0131 telefon kiralama hizmetini ve ikinci el ara\u00e7 sat\u0131\u015f\u0131n\u0131 da hizmet alan\u0131na ekliyor.<\/p>\n","protected":false},"author":2,"featured_media":794,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_ecomap_primary_org_id":177,"_ecomap_primary_org_name":"Garanti BBVA","_ecomap_mentioned_org_ids":"[]","_ecomap_related_org_ids":"","_ecomap_match_confidence":0.95,"_ecomap_email_message_id":"1a05bf3e69688ade","_ecomap_email_from":"pressrelease@faselis.com","_ecomap_editor_notes":"E-posta HTML'i temizlendi; footer, abonelik ba\u011flant\u0131lar\u0131 ve 'Ek Dosyalar' b\u00f6l\u00fcm\u00fc kald\u0131r\u0131ld\u0131. Ba\u015fl\u0131k ve alt ba\u015fl\u0131k yeniden yaz\u0131ld\u0131. G\u00f6vdeye h2 ve h3 ba\u015fl\u0131klar\u0131 eklendi. \u015eirket profili b\u00f6l\u00fcm\u00fc bulunmad\u0131\u011f\u0131 i\u00e7in \u00e7\u0131kar\u0131lmad\u0131. Metin hafif d\u00fczeltmelerle yay\u0131na haz\u0131rland\u0131.","_ecomap_original_body":"

Say\u0131n Fintechistanbul.org - Web Sitesi Yaz\u0131i\u015fleri,

Garanti BBVA Filo, yakla\u015f\u0131k 20 y\u0131ll\u0131k ara\u00e7 kiralama deneyimini daha geni\u015f bir hizmet modeline ta\u015f\u0131yarak Garanti BBVA Kirala markas\u0131na d\u00f6n\u00fc\u015f\u00fcyor. Ara\u00e7 kiralama faaliyetlerini s\u00fcrd\u00fcren \u015firket, yeni d\u00f6nemde yeni nesil ak\u0131ll\u0131 telefon kiralama hizmetini ve ikinci el ara\u00e7 sat\u0131\u015f\u0131n\u0131 da hizmet alan\u0131na ekliyor.

\u0130yi \u00e7al\u0131\u015fmalar

<\/p>Garanti BBVA Filo, Garanti BBVA Kirala\u2019ya d\u00f6n\u00fc\u015f\u00fcyor: Yeni nesil kiralama modelini hayata ge\u00e7iriyor<\/title> <center><table align=\"center\" border=\"0\" cellpadding=\"0\" cellspacing=\"0\" width=\"100%\" height=\"100%\" id=\"bodycontent\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; background-color: #f6f7f8; color: #1c2b28; font-size: 12px; margin: 0; margin-top: 0px; mso-table-lspace: 0pt; mso-table-rspace: 0pt; padding: 0; padding-top: 0px;\"><tr style=\"border: 0px none; border-collapse: collapse; border-spacing: 0px;\"><td align=\"center\" valign=\"top\" id=\"bodyinside\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; background-color: #f6f7f8; border-collapse: collapse; color: #1c2b28; font-size: 12px; margin: 0; mso-table-lspace: 0pt; mso-table-rspace: 0pt; padding: 20px;\"><table border=\"0\" cellpadding=\"0\" cellspacing=\"0\" id=\"template\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; background-color: #ffffff; margin-top: 0px; mso-table-lspace: 0pt; mso-table-rspace: 0pt; padding-top: 0px; width: 600px;\" width=\"600\"><tr style=\"border: 0px none; border-collapse: collapse; border-spacing: 0px;\"><td align=\"center\" valign=\"top\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; border-collapse: collapse; mso-table-lspace: 0pt; mso-table-rspace: 0pt;\"><table border=\"0\" cellpadding=\"0\" cellspacing=\"0\" width=\"100%\" id=\"preheader\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; background-color: #f6f7f8; margin-top: 0px; mso-table-lspace: 0pt; mso-table-rspace: 0pt; padding-top: 0px;\"><tr style=\"border: 0px none; border-collapse: collapse; border-spacing: 0px;\"><td valign=\"top\" class=\"preheadercontent\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; border-collapse: collapse; color: #808080; font-family: Helvetica,Arial,sans-serif; font-size: 11px; line-height: 125%; mso-table-lspace: 0pt; mso-table-rspace: 0pt; padding-bottom: 10px; padding-left: 20px; padding-right: 20px; padding-top: 10px; text-align: center;\"><\/td><\/tr><\/table><\/td><\/tr><tr style=\"border: 0px none; border-collapse: collapse; border-spacing: 0px;\"><td align=\"center\" valign=\"top\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; border-collapse: collapse; mso-table-lspace: 0pt; mso-table-rspace: 0pt; padding-top:20px\"><table border=\"0\" cellpadding=\"0\" cellspacing=\"0\" width=\"100%\" class=\"mailbody\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; font-family: Helvetica,Arial,sans-serif; font-size: 14px; line-height: 1.5; margin-top: 0px; mso-table-lspace: 0pt; mso-table-rspace: 0pt; padding-bottom: 20px; padding-left: 20px; padding-right: 20px; padding-top: 20px;\"><tr style=\"border: 0px none; border-collapse: collapse; border-spacing: 0px;\"><td valign=\"top\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; border-collapse: collapse; mso-table-lspace: 0pt; mso-table-rspace: 0pt;\"><p style='margin-top:0cm;margin-right:0cm;margin-bottom:6.0pt;margin-left:0cm;line-height:115%;font-size:16px;font-family:\"Aptos\",sans-serif;text-align:center;'><strong fr-original-style=\"\" style=\"font-weight: 700;\"><span style='font-size:21px;line-height:115%;font-family:\"Calibri\",sans-serif;'>Garanti BBVA Filo, Garanti BBVA Kirala\u2019ya d\u00f6n\u00fc\u015f\u00fcyor:\u00a0<\/span><\/strong><\/p><p style='margin-top:0cm;margin-right:0cm;margin-bottom:6.0pt;margin-left:0cm;line-height:115%;font-size:16px;font-family:\"Aptos\",sans-serif;text-align:center;'><strong fr-original-style=\"\" style=\"font-weight: 700;\"><span style='font-size:21px;line-height:115%;font-family:\"Calibri\",sans-serif;'>Yeni nesil kiralama modelini hayata ge\u00e7iriyor<\/span><\/strong><\/p><p style='margin-top:0cm;margin-right:0cm;margin-bottom:6.0pt;margin-left:0cm;line-height:115%;font-size:16px;font-family:\"Aptos\",sans-serif;text-align:center;'><strong fr-original-style=\"\" style=\"font-weight: 700;\"><span style='font-family:\"Calibri\",sans-serif;'>Garanti BBVA Filo, yakla\u015f\u0131k 20 y\u0131ll\u0131k ara\u00e7 kiralama deneyimini daha geni\u015f bir hizmet modeline ta\u015f\u0131yarak Garanti BBVA Kirala markas\u0131na d\u00f6n\u00fc\u015f\u00fcyor. Ara\u00e7 kiralama faaliyetlerini s\u00fcrd\u00fcren \u015firket, yeni d\u00f6nemde yeni nesil ak\u0131ll\u0131 telefon kiralama hizmetini ve ikinci el ara\u00e7 sat\u0131\u015f\u0131n\u0131 da hizmet alan\u0131na ekliyor. Ara\u00e7 d\u0131\u015f\u0131ndaki ilk yeni kategorisi olan cep telefonu kiralama hizmetini, bireysel Garanti BBVA m\u00fc\u015fterilerine 12 veya 24 ayl\u0131k se\u00e7eneklerle yaln\u0131zca Garanti BBVA Mobil \u00fczerinden sunuyor. Garanti BBVA Kirala, finansman, risk, operasyon ve servis y\u00f6netimindeki deneyimini farkl\u0131 \u00fcr\u00fcn kategorilerine ta\u015f\u0131yan yeni nesil bir eri\u015fim ve ya\u015fam d\u00f6ng\u00fcs\u00fc ekosistemi olarak konumlan\u0131yor.<\/span><\/strong><\/p><p style='margin-top:0cm;margin-right:0cm;margin-bottom:6.0pt;margin-left:0cm;line-height:115%;font-size:16px;font-family:\"Aptos\",sans-serif;text-align:justify;'><span style='font-family:\"Calibri\",sans-serif;'>Garanti BBVA Kirala, ara\u00e7 kiralamada geli\u015ftirdi\u011fi finansman, risk y\u00f6netimi, operasyon, servis, bak\u0131m, iade ve ikinci el de\u011fer y\u00f6netimi yetkinliklerini yeni \u00fcr\u00fcn ve hizmet alanlar\u0131na ta\u015f\u0131may\u0131 hedefliyor. Ara\u00e7 kiralama yeni yap\u0131n\u0131n ana faaliyetlerinden biri olmay\u0131 s\u00fcrd\u00fcr\u00fcrken, ak\u0131ll\u0131 telefon kiralama ve filodan \u00e7\u0131kan ara\u00e7lar\u0131n do\u011frudan ikinci el m\u00fc\u015fterileriyle bulu\u015fturulmas\u0131 d\u00f6n\u00fc\u015f\u00fcm\u00fcn ilk ad\u0131mlar\u0131 aras\u0131nda yer al\u0131yor.<\/span><\/p><p style='margin-top:0cm;margin-right:0cm;margin-bottom:6.0pt;margin-left:0cm;line-height:115%;font-size:16px;font-family:\"Aptos\",sans-serif;text-align:justify;'><strong fr-original-style=\"\" style=\"font-weight: 700;\"><span style='font-family:\"Calibri\",sans-serif;'>\u201cDe\u011fi\u015fen m\u00fc\u015fteri ihtiya\u00e7lar\u0131na yeni modellerle kar\u015f\u0131l\u0131k veriyoruz\u201d<\/span><\/strong><\/p><p style='margin-top:0cm;margin-right:0cm;margin-bottom:6.0pt;margin-left:0cm;line-height:115%;font-size:16px;font-family:\"Aptos\",sans-serif;text-align:justify;'><strong fr-original-style=\"\" style=\"font-weight: 700;\"><span style='font-family:\"Calibri\",sans-serif;'>Garanti BBVA Genel M\u00fcd\u00fcr\u00fc Mahmut Akten<\/span><\/strong><span style='font-family:\"Calibri\",sans-serif;'>, Garanti BBVA Kirala\u2019n\u0131n de\u011fi\u015fen m\u00fc\u015fteri beklentileri do\u011frultusunda \u015fekillenen yeni bir i\u015f modeli oldu\u011funu belirterek \u201cTeknolojinin geli\u015fme h\u0131z\u0131, m\u00fc\u015fterilerimizin ihtiya\u00e7lar\u0131n\u0131 ve \u00fcr\u00fcnleri kullanma bi\u00e7imlerini de d\u00f6n\u00fc\u015ft\u00fcr\u00fcyor. Bug\u00fcn bireyler ve i\u015fletmeler ihtiya\u00e7 duyduklar\u0131 \u00fcr\u00fcnlere kolay, esnek ve g\u00fcvenilir bi\u00e7imde ula\u015fabilecekleri yeni modeller ar\u0131yor. Garanti BBVA olarak m\u00fc\u015fterilerimizin sesini bir rehber olarak g\u00f6r\u00fcyor, hizmetlerimizi onlar\u0131n g\u00f6z\u00fcnden yeniden tasarlamaya odaklan\u0131yoruz. Radikal M\u00fc\u015fteri Perspektifi ad\u0131n\u0131 verdi\u011fimiz bu yakla\u015f\u0131m, Garanti BBVA Kirala\u2019n\u0131n d\u00f6n\u00fc\u015f\u00fcm\u00fcn\u00fcn de temelini olu\u015fturuyor.\u00a0<\/span><\/p><p style='margin-top:0cm;margin-right:0cm;margin-bottom:6.0pt;margin-left:0cm;line-height:115%;font-size:16px;font-family:\"Aptos\",sans-serif;text-align:justify;'><span style='font-family:\"Calibri\",sans-serif;'>Bu yeni modelin \u00f6nemli bir boyutu da kaynaklar\u0131n daha verimli kullan\u0131lmas\u0131. BBVA ile birlikte COP31\u2019in K\u00fcresel Bankac\u0131l\u0131k Partneri olarak yer ald\u0131\u011f\u0131m\u0131z bu d\u00f6nemde, s\u00fcrd\u00fcr\u00fclebilirli\u011fi yaln\u0131zca finansman perspektifiyle de\u011fil; i\u015f modellerinin d\u00f6n\u00fc\u015f\u00fcm\u00fc, kaynak verimlili\u011fi ve d\u00f6ng\u00fcsel ekonomiyi destekleyen yeni \u00e7\u00f6z\u00fcmler a\u00e7\u0131s\u0131ndan da ele al\u0131yoruz. Kiralama, yeniden kullan\u0131m ve \u00fcr\u00fcnlerin ikinci ya\u015fam\u0131n\u0131n y\u00f6netilmesi gibi modellerin d\u00f6ng\u00fcsel ekonomiye katk\u0131s\u0131n\u0131 \u00f6nemsiyoruz. Garanti BBVA Kirala ile m\u00fc\u015fterilerimizin de\u011fi\u015fen ihtiya\u00e7lar\u0131na yeni \u00e7\u00f6z\u00fcmler sunarken, \u00fcr\u00fcnlerin ya\u015fam d\u00f6ng\u00fcs\u00fcn\u00fc daha verimli y\u00f6neten ve s\u00fcrd\u00fcr\u00fclebilir de\u011fer yaratan bir yap\u0131 olu\u015fturmay\u0131 hedefliyoruz.\u201d<\/span><\/p><p style='margin-top:0cm;margin-right:0cm;margin-bottom:6.0pt;margin-left:0cm;line-height:115%;font-size:16px;font-family:\"Aptos\",sans-serif;text-align:justify;'><strong fr-original-style=\"\" style=\"font-weight: 700;\"><span style='font-family:\"Calibri\",sans-serif;'>Yeni kategorilerde ilk ad\u0131m: yeni nesil ak\u0131ll\u0131 telefon kiralama<\/span><\/strong><\/p><p style='margin-top:0cm;margin-right:0cm;margin-bottom:6.0pt;margin-left:0cm;line-height:115%;font-size:16px;font-family:\"Aptos\",sans-serif;text-align:justify;'><span style='font-family:\"Calibri\",sans-serif;'>Garanti BBVA Kirala\u2019n\u0131n ara\u00e7 d\u0131\u015f\u0131ndaki ilk yeni kategorisi, ak\u0131ll\u0131 telefon kiralama hizmeti. \u015eirket, cep telefonu kiralama hizmetini belirli ko\u015fullar do\u011frultusunda bireysel Garanti BBVA m\u00fc\u015fterilerine 12 veya 24 ayl\u0131k kiralama se\u00e7enekleriyle sunuyor. Hizmet yaln\u0131zca Garanti BBVA Mobil \u00fczerinden sunuluyor. M\u00fc\u015fteriler uygulamada sunulan yeni nesil ak\u0131ll\u0131 telefonlar\u0131 g\u00f6r\u00fcnt\u00fcleyerek ba\u015fvuru ve kiralama i\u015flemlerini Garanti BBVA Mobil\u2019den tamamlayabiliyor. Kiralama s\u00fcresi sonunda cihaz iade ediliyor; kiralanan cihaz i\u00e7in sat\u0131n alma se\u00e7ene\u011fi bulunmuyor. Dileyen m\u00fc\u015fteriler, d\u00f6nem sonunda g\u00fcncel ko\u015fullar ve stoklar do\u011frultusunda yeni bir ak\u0131ll\u0131 telefon i\u00e7in yeniden ba\u015fvurarak en yeni teknolojiyle devam edebiliyor. Cihazlar, poli\u00e7e ko\u015fullar\u0131 kapsam\u0131nda kiralama s\u00fcresi boyunca sigorta teminat\u0131 alt\u0131nda olurken, hizmet modeli iade s\u00fcre\u00e7lerini de kaps\u0131yor. Ak\u0131ll\u0131 telefonla ba\u015flayan teknoloji kiralama hizmetinin ilerleyen d\u00f6nemde yeni \u00fcr\u00fcn kategorileriyle geni\u015fletilmesi hedefleniyor.<\/span><\/p><p style='margin-top:0cm;margin-right:0cm;margin-bottom:6.0pt;margin-left:0cm;line-height:115%;font-size:16px;font-family:\"Aptos\",sans-serif;text-align:justify;'><strong fr-original-style=\"\" style=\"font-weight: 700;\"><span style='font-family:\"Calibri\",sans-serif;'>\u0130kinci el ara\u00e7lar do\u011frudan m\u00fc\u015fterilerle bulu\u015fuyor<\/span><\/strong><\/p><p style='margin-top:0cm;margin-right:0cm;margin-bottom:6.0pt;margin-left:0cm;line-height:115%;font-size:16px;font-family:\"Aptos\",sans-serif;text-align:justify;'><span style='font-family:\"Calibri\",sans-serif;'>Garanti BBVA Kirala\u2019n\u0131n yeni yap\u0131s\u0131ndaki bir di\u011fer ad\u0131m ikinci el ara\u00e7 sat\u0131\u015f\u0131. \u015eirket, kiralama s\u00fcresi tamamlanan filo ara\u00e7lar\u0131n\u0131 do\u011frudan bireysel ve kurumsal m\u00fc\u015fterilerle bulu\u015fturuyor. B\u00f6ylece kiralama s\u00fcreci sonunda ara\u00e7lar\u0131n ikinci ya\u015fam\u0131 da \u015firketin y\u00f6netti\u011fi de\u011fer zincirinin bir par\u00e7as\u0131 haline geliyor.<\/span><\/p><p style='margin-top:0cm;margin-right:0cm;margin-bottom:6.0pt;margin-left:0cm;line-height:115%;font-size:16px;font-family:\"Aptos\",sans-serif;text-align:justify;'><span style='font-family:\"Calibri\",sans-serif;'>Ara\u00e7 portf\u00f6y\u00fc; bak\u0131m ge\u00e7mi\u015fi, ger\u00e7ekle\u015ftirilen kontroller ve ekspertiz raporlar\u0131yla birlikte m\u00fc\u015fterilere sunuluyor. Garanti BBVA Mobil\u2019de yer alan Ara\u00e7 De\u011ferleme hizmetiyle kullan\u0131c\u0131lar ayr\u0131ca CarData taraf\u0131ndan sa\u011flanan piyasa verileri \u00fczerinden kendi ara\u00e7lar\u0131n\u0131n g\u00fcncel de\u011ferini g\u00f6r\u00fcnt\u00fcleyebiliyor.<\/span><\/p><p style='margin-top:0cm;margin-right:0cm;margin-bottom:6.0pt;margin-left:0cm;line-height:115%;font-size:16px;font-family:\"Aptos\",sans-serif;text-align:justify;'><strong fr-original-style=\"\" style=\"font-weight: 700;\"><span style='font-family:\"Calibri\",sans-serif;'>\u201c20 y\u0131ll\u0131k uzmanl\u0131\u011f\u0131m\u0131z yeni hizmet modelimizin temelini olu\u015fturuyor\u201d<\/span><\/strong><\/p><p style='margin-top:0cm;margin-right:0cm;margin-bottom:6.0pt;margin-left:0cm;line-height:115%;font-size:16px;font-family:\"Aptos\",sans-serif;text-align:justify;'><strong fr-original-style=\"\" style=\"font-weight: 700;\"><span style='font-family:\"Calibri\",sans-serif;'>Garanti BBVA Kirala Genel M\u00fcd\u00fcr\u00fc Burak Ali G\u00f6\u00e7er<\/span><\/strong><span style='font-family:\"Calibri\",sans-serif;'>, \u015firketin yeni d\u00f6nemdeki i\u015f modelini \u015f\u00f6yle anlatt\u0131: \u201cGaranti BBVA Filo\u2019da yakla\u015f\u0131k 20 y\u0131ld\u0131r y\u00fcksek de\u011ferli varl\u0131klar\u0131n finansman\u0131n\u0131, riskini ve operasyonunu y\u00f6netiyor; se\u00e7imden teslimata, bak\u0131m ve servisten iade ve ikinci el de\u011fer y\u00f6netimine kadar b\u00fct\u00fcn s\u00fcre\u00e7leri u\u00e7tan uca y\u00fcr\u00fct\u00fcyoruz. Garanti BBVA Kirala ile bu operasyonel birikimi yeni \u00fcr\u00fcn kategorilerine ta\u015f\u0131yoruz. Bug\u00fcn bunun \u00fc\u00e7 somut kar\u015f\u0131l\u0131\u011f\u0131 var: ara\u00e7 kiralama deneyimimizi dijitalle\u015ftiriyoruz, kiralama s\u00fcresi tamamlanan ara\u00e7lar\u0131m\u0131z\u0131 do\u011frudan ikinci el m\u00fc\u015fterileriyle bulu\u015fturuyoruz ve ak\u0131ll\u0131 telefon kiralama hizmetini de yaln\u0131zca Garanti BBVA Mobil \u00fczerinden m\u00fc\u015fterilerimize sunuyoruz. Bizim i\u00e7in yeni d\u00f6nemin oda\u011f\u0131, farkl\u0131 \u00fcr\u00fcn kategorilerinde g\u00fcvenilir ve kolay bir kiralama deneyimi sunarken \u00fcr\u00fcn\u00fcn kullan\u0131m s\u00fcrecini ve sonraki ya\u015fam\u0131n\u0131 da y\u00f6netebilmek. Garanti BBVA Kirala\u2019y\u0131 bu yetkinlik \u00fczerine b\u00fcy\u00fctmeyi hedefliyoruz.\u201d<\/span><\/p><p style='margin-top:0cm;margin-right:0cm;margin-bottom:6.0pt;margin-left:0cm;line-height:115%;font-size:16px;font-family:\"Aptos\",sans-serif;text-align:justify;'><strong fr-original-style=\"\" style=\"font-weight: 700;\"><span style='font-family:\"Calibri\",sans-serif;'>\u00dcr\u00fcn\u00fcn ikinci ya\u015fam\u0131 da yeni hizmet modelinin par\u00e7as\u0131<\/span><\/strong><\/p><p style='margin-top:0cm;margin-right:0cm;margin-bottom:6.0pt;margin-left:0cm;line-height:115%;font-size:16px;font-family:\"Aptos\",sans-serif;text-align:justify;'><span style='font-family:\"Calibri\",sans-serif;'>Garanti BBVA Kirala\u2019n\u0131n yeni hizmet modeli, \u00fcr\u00fcnlerin kullan\u0131m \u00f6mr\u00fcn\u00fcn daha verimli y\u00f6netilmesini de kaps\u0131yor. Kiralama s\u00fcresi tamamlanan \u00fcr\u00fcnlerin geri al\u0131nmas\u0131, kontrol edilmesi ve uygun ko\u015fullarda yeniden kullan\u0131ma kazand\u0131r\u0131lmas\u0131; yeniden kullan\u0131ma uygun olmayan \u00fcr\u00fcnlerin ise sorumlu geri d\u00f6n\u00fc\u015f\u00fcm s\u00fcre\u00e7lerine y\u00f6nlendirilmesi planlan\u0131yor. B\u00f6ylece kiralama modelinin, \u00fcr\u00fcnlerin ekonomik \u00f6mr\u00fcn\u00fcn uzat\u0131lmas\u0131na ve kaynaklar\u0131n daha verimli kullan\u0131lmas\u0131na katk\u0131 sa\u011flayan d\u00f6ng\u00fcsel bir yap\u0131yla desteklenmesi hedefleniyor.<\/span><\/p><p style='margin-top:0cm;margin-right:0cm;margin-bottom:6.0pt;margin-left:0cm;line-height:115%;font-size:16px;font-family:\"Aptos\",sans-serif;'><span style='font-family:\"Calibri\",sans-serif;'>\u00a0<\/span><\/p><\/td><\/tr><\/table><\/td><\/tr><tr style=\"border: 0px none; border-collapse: collapse; border-spacing: 0px;\"><td align=\"center\" valign=\"top\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; border-collapse: collapse; mso-table-lspace: 0pt; mso-table-rspace: 0pt;\"><table border=\"0\" cellpadding=\"0\" cellspacing=\"4\" width=\"100%\" id=\"photos\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; margin-top: 0px; mso-table-lspace: 0pt; mso-table-rspace: 0pt; padding-top: 0px;\"><tr style=\"border: 0px none; border-collapse: collapse; border-spacing: 0px;\"><td align=\"center\" valign=\"top\" class=\"photo\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; border-collapse: collapse; mso-table-lspace: 0pt; mso-table-rspace: 0pt; padding-top: 20px; width: 200px; max-width: 200px; overflow: hidden;\" width=\"200\"><a href=\"https:\/\/get.faselis.com\/downloadfile.php?uid=11763432&uidchk=d8559&ct=tr&pt=1268243&pts=1004913&e=bulten@mercek.net&o=28894&ot=4&chk=7ed92\" target=\"_blank\"><img border=\"0\" src=\"https:\/\/img.faselis.com\/faselis_tr\/brands\/28898\/s1788248284_Mahmut_Akten.jpg.jpg\" style=\"-ms-interpolation-mode: bicubic; border: 0; height: auto; line-height: 100%; max-width: 160px; outline: none; text-decoration: none;\" class=\"photoimage\"><\/a><p class=\"alttext\" style=\"width:194px;max-width: 194px;padding:0 20px;padding-bottom: 0; padding-left: 20px; padding-right: 20px; padding-top: 0; font-family: Helvetica,Arial,sans-serif; font-size: 11px;overflow:hidden;\" align=\"left\" valign=\"top\"><\/p><\/td><td align=\"center\" valign=\"top\" class=\"photo\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; border-collapse: collapse; mso-table-lspace: 0pt; mso-table-rspace: 0pt; padding-top: 20px; width: 200px; max-width: 200px; overflow: hidden;\" width=\"200\"><a href=\"https:\/\/get.faselis.com\/downloadfile.php?uid=11763433&uidchk=86737&ct=tr&pt=1268243&pts=1004913&e=bulten@mercek.net&o=28894&ot=4&chk=7ed92\" target=\"_blank\"><img border=\"0\" src=\"https:\/\/img.faselis.com\/faselis_tr\/brands\/28898\/s1788248288_Burak_Ali_G____er.JPG.jpg\" style=\"-ms-interpolation-mode: bicubic; border: 0; height: auto; line-height: 100%; max-width: 160px; outline: none; text-decoration: none;\" class=\"photoimage\"><\/a><p class=\"alttext\" style=\"width:194px;max-width: 194px;padding:0 20px;padding-bottom: 0; padding-left: 20px; padding-right: 20px; padding-top: 0; font-family: Helvetica,Arial,sans-serif; font-size: 11px;overflow:hidden;\" align=\"left\" valign=\"top\"><\/p><\/td><td align=\"center\" valign=\"top\" class=\"photo\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; border-collapse: collapse; mso-table-lspace: 0pt; mso-table-rspace: 0pt; padding-top: 20px; width: 200px;\" width=\"200\"><\/td><\/tr><tr style=\"border: 0px none; border-collapse: collapse; border-spacing: 0px;\"><td align=\"center\" valign=\"top\" class=\"photo\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; border-collapse: collapse; mso-table-lspace: 0pt; mso-table-rspace: 0pt; padding-top: 20px; width: 200px;\" width=\"200\"><\/td><\/tr><\/table><\/td><\/tr><tr style=\"border: 0px none; border-collapse: collapse; border-spacing: 0px;\"><td align=\"center\" valign=\"top\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; border-collapse: collapse; mso-table-lspace: 0pt; mso-table-rspace: 0pt;\"><table border=\"0\" cellpadding=\"0\" cellspacing=\"0\" width=\"100%\" id=\"download\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; margin-top: 0px; mso-table-lspace: 0pt; mso-table-rspace: 0pt; padding-top: 0px;\"><tr style=\"border: 0px none; border-collapse: collapse; border-spacing: 0px;\"><td valign=\"top\" class=\"downloadright\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; border-collapse: collapse; font-family: Helvetica,Arial,sans-serif; font-size: 11px; height: 22px; line-height: 22px; mso-table-lspace: 0pt; mso-table-rspace: 0pt; padding-right: 20px; text-align: right;\">T\u00fcm g\u00f6rselleri indirmek i\u00e7in <a href=\"https:\/\/get.faselis.com\/download.php?type=2&ct=tr&pt=1268243&pts=1004913&e=bulten@mercek.net&o=28894&ot=4&chk=7ed92\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; color: #0c1820; text-decoration: underline;\"><img src=\"https:\/\/img.faselis.com\/mailing\/download.png\" alt=\" style=\" bicubic border: height: auto line-height: outline: none text-decoration:><\/a><\/td><\/tr><\/table><\/td><\/tr><tr style=\"border: 0px none; border-collapse: collapse; border-spacing: 0px;\"><td align=\"center\" valign=\"top\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; border-collapse: collapse; mso-table-lspace: 0pt; mso-table-rspace: 0pt;\"><table border=\"0\" cellpadding=\"0\" cellspacing=\"0\" width=\"100%\" id=\"photodesc\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; color: #1c2b28; font-family: Helvetica,Arial,sans-serif; font-size: 12px; line-height: 150%; margin-top: 0px; mso-table-lspace: 0pt; mso-table-rspace: 0pt; padding-bottom: 20px; padding-left: 20px; padding-right: 20px; padding-top: 0px;\"><tr style=\"border: 0px none; border-collapse: collapse; border-spacing: 0px;\"><td valign=\"top\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; border-collapse: collapse; mso-table-lspace: 0pt; mso-table-rspace: 0pt;\"><\/td><\/tr><\/table><\/td><\/tr><tr style=\"border: 0px none; border-collapse: collapse; border-spacing: 0px;\"><td align=\"center\" valign=\"top\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; border-collapse: collapse; mso-table-lspace: 0pt; mso-table-rspace: 0pt;\"><table border=\"0\" cellpadding=\"0\" cellspacing=\"0\" width=\"100%\" id=\"videos\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; margin-top: 0px; mso-table-lspace: 0pt; mso-table-rspace: 0pt; padding-bottom: 20px; padding-left: 20px; padding-right: 20px; padding-top: 0px;\"><tr style=\"border: 0px none; border-collapse: collapse; border-spacing: 0px;\"><td align=\"left\" valign=\"top\" colspan=\"3\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; border-collapse: collapse; mso-table-lspace: 0pt; mso-table-rspace: 0pt;\"><h2 class=\"headers\" style=\"border-bottom: 2px solid #CCCCCC; color: black; font-family: Helvetica,Arial,sans-serif; font-size: 18px; font-weight: bold; height: 32px; line-height: 32px; padding-bottom: 0; padding-left: 0; padding-right: 0; padding-top: 20px;\">Ek Dosyalar<\/h2><\/td><\/tr><tr style=\"border: 0px none; border-collapse: collapse; border-spacing: 0px;\"><td valign=\"top\" class=\"attachmentimage\" height=\"22\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; border-collapse: collapse; height: 22px; line-height: 22px; 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