{"id":1673,"date":"2026-08-27T10:45:05","date_gmt":"2026-08-27T07:45:05","guid":{"rendered":"https:\/\/fintech.mercek.net\/news\/?p=1673"},"modified":"2026-08-27T10:45:06","modified_gmt":"2026-08-27T07:45:06","slug":"kuveyt-turk-musteri-gozunden-sube-deneyimi-projesiyle-stevie-odulu-kazandi","status":"publish","type":"post","link":"https:\/\/fintech.mercek.net\/news\/2026\/08\/27\/kuveyt-turk-musteri-gozunden-sube-deneyimi-projesiyle-stevie-odulu-kazandi\/","title":{"rendered":"Kuveyt T\u00fcrk, \u201cM\u00fc\u015fteri G\u00f6z\u00fcnden \u015eube Deneyimi\u201d Projesiyle Stevie \u00d6d\u00fcl\u00fc Kazand\u0131"},"content":{"rendered":"<h2><strong>Kuveyt T\u00fcrk, m\u00fc\u015fteri deneyimini n\u00f6robilim ve veri temelli analizlerle yeniden \u015fekillendiren \u201cM\u00fc\u015fteri G\u00f6z\u00fcnden \u015eube Deneyimi\u201d projesiyle Stevie \u00d6d\u00fclleri\u2019nde \u201cTeknoloji \u0130novasyonunda Ba\u015far\u0131\u201d kategorisinde \u00f6d\u00fcl\u00fcn sahibi oldu.<\/strong><\/h2>\n<p>T\u00fcrkiye&#8217;nin \u00f6nc\u00fc kat\u0131l\u0131m finans kurulu\u015fu <strong>Kuveyt T\u00fcrk<\/strong>, i\u015f d\u00fcnyas\u0131n\u0131n en prestijli uluslararas\u0131 yar\u0131\u015fmalar\u0131ndan <strong>Stevie \u00d6d\u00fclleri<\/strong>\u2019nde \u201cM\u00fc\u015fteri G\u00f6z\u00fcnden \u015eube Deneyimi N\u00f6ropazarlama Projesi\u201d ile \u201cTeknoloji \u0130novasyonunda Ba\u015far\u0131 \u2013 Achievement in Technology Innovation\u201d kategorisinde \u00f6d\u00fcl kazand\u0131.<\/p>\n<p>H\u0131zla de\u011fi\u015fen m\u00fc\u015fteri beklentilerine cevap verebilmek ve bankac\u0131l\u0131k sekt\u00f6r\u00fcnde m\u00fc\u015fteri odakl\u0131 d\u00f6n\u00fc\u015f\u00fcme \u00f6nc\u00fcl\u00fck etmek amac\u0131yla Kuveyt T\u00fcrk b\u00fcnyesindeki <strong>Empatika Ara\u015ft\u0131rma Merkezi<\/strong> taraf\u0131ndan hayata ge\u00e7irilen \u201cM\u00fc\u015fteri G\u00f6z\u00fcnden \u015eube Deneyimi\u201d projesi, m\u00fc\u015fteri deneyimini s\u00f6zel geri bildirimlere dayal\u0131 \u00f6l\u00e7\u00fcm modellerinin \u00f6tesine ta\u015f\u0131yor. Proje kapsam\u0131nda, \u015fube i\u00e7i yolculuk ile ilk kez m\u00fc\u015fterinin g\u00f6rd\u00fckleri, hissettikleri ve bili\u015fsel tepkileri e\u015fzamanl\u0131 olarak analiz edilerek ele al\u0131n\u0131yor.<\/p>\n<h3><strong>N\u00f6robiyometrik \u00d6l\u00e7\u00fcm Y\u00f6ntemleri Kullan\u0131l\u0131yor<\/strong><\/h3>\n<p>Projede, g\u00f6z takibi yapan <strong>Eye Tracking<\/strong> g\u00f6zl\u00fc\u011f\u00fc, <strong>EEG<\/strong> ve biyometrik veriler gibi n\u00f6robiyometrik \u00f6l\u00e7\u00fcm y\u00f6ntemleri kullan\u0131larak ger\u00e7ek zamanl\u0131 bili\u015fsel ve duygusal tepkileri yakalayan teknoloji odakl\u0131 bir yakla\u015f\u0131m benimseniyor. Bu y\u00f6ntemler sonras\u0131nda derinlemesine g\u00f6r\u00fc\u015fmelerle m\u00fc\u015fterilerin bili\u015fsel ve duyusal s\u00fcre\u00e7leri hem de kendi beyanlar\u0131 \u00fczerinde \u015fube deneyimine y\u00f6nelik alg\u0131lar\u0131 \u00f6l\u00e7\u00fcmleniyor. Ara\u015ft\u0131rma \u00e7\u0131kt\u0131lar\u0131 i\u015f birimleri ile ger\u00e7ekle\u015ftirilen \u00e7al\u0131\u015ftaylarda detayl\u0131 bir \u015fekilde ele al\u0131narak deneyim aksiyon plan\u0131 olu\u015fturuyor.<\/p>\n<p>Geli\u015ftirilen bu model, m\u00fc\u015fterilerin yaln\u0131zca ne s\u00f6yledi\u011fini de\u011fil, ayn\u0131 zamanda ne hissetti\u011fini ve nas\u0131l davrand\u0131\u011f\u0131n\u0131 \u00f6l\u00e7\u00fcmlemeye odaklan\u0131yor. Bu yenilik, bankan\u0131n \u015fube d\u00fczenlerini, y\u00f6nlendirme tabelalar\u0131n\u0131 ve ak\u0131\u015flar\u0131n\u0131 ger\u00e7ek insan davran\u0131\u015flar\u0131na dayal\u0131 olarak yeniden tasarlamas\u0131na ve farkl\u0131 m\u00fc\u015fteri segmentleri i\u00e7in ki\u015fiselle\u015ftirilmi\u015f ve bili\u015fsel olarak uyumlu deneyimler sunmas\u0131na olanak sa\u011fl\u0131yor. Ger\u00e7ek zamanl\u0131 bili\u015fsel ve duygusal tepkileri analiz eden bu yakla\u015f\u0131m sayesinde, geleneksel y\u00f6ntemlerle tespit edilemeyen deneyim noktalar\u0131 ortaya \u00e7\u0131kar\u0131l\u0131yor. Bu sayede farkl\u0131 m\u00fc\u015fteri segmentlerine daha ki\u015fiselle\u015ftirilmi\u015f ve ihtiya\u00e7 odakl\u0131 \u00e7\u00f6z\u00fcmler sunulabiliyor.<\/p>\n<p>Kuveyt T\u00fcrk Dijital Bankac\u0131l\u0131k ve \u00d6deme Sistemleri Genel M\u00fcd\u00fcr Yard\u0131mc\u0131s\u0131 <strong>Dr. Okan Acar<\/strong>, konuyla ilgili \u015funlar\u0131 s\u00f6yledi: \u201cKuveyt T\u00fcrk olarak m\u00fc\u015fteri deneyimini yaln\u0131zca m\u00fc\u015fteri geri bildirimleriyle de\u011fil bilimsel verilerle ele alarak klasik memnuniyet \u00f6l\u00e7\u00fcmlerinin \u00f6tesine ge\u00e7iyoruz. M\u00fc\u015fterinin ger\u00e7ek deneyim an\u0131ndaki zihinsel s\u00fcreci ve duygusal tepkilerini ne \u00f6l\u00e7\u00fcde yans\u0131tt\u0131\u011f\u0131n\u0131 bilimsel olarak sorguluyoruz. Empatika Ara\u015ft\u0131rma Merkezi taraf\u0131ndan yap\u0131lan bu \u00e7al\u0131\u015fmalar, T\u00fcrkiye bankac\u0131l\u0131k sekt\u00f6r\u00fcnde ilk kez n\u00f6robilim temelli y\u00f6ntemlerin entegre edildi\u011fi bir \u015fube deneyimi \u00f6l\u00e7\u00fcm modeli olma \u00f6zelli\u011fi ta\u015f\u0131yor. Bu projemizle Stevie \u00d6d\u00fclleri gibi uluslararas\u0131 platformlarda \u00f6d\u00fcle lay\u0131k g\u00f6r\u00fclmemiz bizim i\u00e7in \u00e7ok k\u0131ymetli. \u00d6n\u00fcm\u00fczdeki d\u00f6nemde de teknoloji ve veri odakl\u0131 \u00e7al\u0131\u015fmalar\u0131m\u0131zla m\u00fc\u015fteri deneyimini d\u00f6n\u00fc\u015ft\u00fcrmeye devam edece\u011fiz.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Kuveyt T\u00fcrk, m\u00fc\u015fteri deneyimini n\u00f6robilim ve veri temelli analizlerle yeniden \u015fekillendiren \u201cM\u00fc\u015fteri G\u00f6z\u00fcnden \u015eube Deneyimi\u201d projesiyle Stevie \u00d6d\u00fclleri\u2019nde \u201cTeknoloji \u0130novasyonunda Ba\u015far\u0131\u201d kategorisinde \u00f6d\u00fcl\u00fcn sahibi oldu.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_ecomap_primary_org_id":239,"_ecomap_primary_org_name":"Kuveyt T\u00fcrk","_ecomap_mentioned_org_ids":"[]","_ecomap_related_org_ids":"","_ecomap_match_confidence":0.95,"_ecomap_email_message_id":"1a0422b74a34334f","_ecomap_email_from":"pressrelease@faselis.com","_ecomap_editor_notes":"T\u00fcrk\u00e7e b\u00fclten editoryal format\u0131 (h2\/h3, spot) uyguland\u0131; Firma profili eki metinden \u00e7\u0131kar\u0131ld\u0131; Do\u011frulanamayan pazarlama iddialar\u0131 yumu\u015fat\u0131ld\u0131; B\u00fclten altl\u0131\u011f\u0131 ve tekrarlayan footer temizlendi; Edit\u00f6r \u00f6zeti olu\u015fturuldu; Hafif d\u00fczeltme yap\u0131ld\u0131; Ba\u015fl\u0131k g\u00f6zden ge\u00e7irildi; Yap\u0131 \u00e7\u0131kar\u0131m\u0131 uyguland\u0131.","_ecomap_original_body":"<p>Merhaba  Fintechistanbul.org - Web Sitesi Yaz\u0131i\u015fleri,<br><br>Kuveyt T\u00fcrk, m\u00fc\u015fteri deneyimini n\u00f6robilim ve veri temelli analizlerle yeniden \u015fekillendiren \u201cM\u00fc\u015fteri G\u00f6z\u00fcnden \u015eube Deneyimi\u201d projesiyle Stevie \u00d6d\u00fclleri\u2019nde \u201cTeknoloji \u0130novasyonunda Ba\u015far\u0131\u201d kategorisinde \u00f6d\u00fcl\u00fcn sahibi oldu.<br><br>B\u00fcltenimizi payla\u015f\u0131yoruz, iyi \u00e7al\u0131\u015fmalar dileriz.<br><br><\/p><meta name=\"robots\" content=\"noindex, nofollow\"><meta http-equiv=\"Content-Type\" content=\"text\/html; charset=utf-8\"><title>Kuveyt T\u00fcrk, \u201cM\u00fc\u015fteri G\u00f6z\u00fcnden \u015eube Deneyimi\u201d Projesiyle Stevie \u00d6d\u00fcl\u00fc Kazand\u0131<\/title>  <center><table align=\"center\" border=\"0\" cellpadding=\"0\" cellspacing=\"0\" width=\"100%\" height=\"100%\" id=\"bodycontent\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; background-color: #f6f7f8; color: #1c2b28; font-size: 12px; margin: 0; margin-top: 0px; mso-table-lspace: 0pt; mso-table-rspace: 0pt; padding: 0; padding-top: 0px;\"><tr style=\"border: 0px none; border-collapse: collapse; border-spacing: 0px;\"><td align=\"center\" valign=\"top\" id=\"bodyinside\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; background-color: #f6f7f8; border-collapse: collapse; color: #1c2b28; font-size: 12px; margin: 0; mso-table-lspace: 0pt; mso-table-rspace: 0pt; padding: 20px;\"><table border=\"0\" cellpadding=\"0\" cellspacing=\"0\" id=\"template\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; background-color: #ffffff; margin-top: 0px; mso-table-lspace: 0pt; mso-table-rspace: 0pt; padding-top: 0px; width: 600px;\" width=\"600\"><tr style=\"border: 0px none; border-collapse: collapse; border-spacing: 0px;\"><td align=\"center\" valign=\"top\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; border-collapse: collapse; mso-table-lspace: 0pt; mso-table-rspace: 0pt;\"><table border=\"0\" cellpadding=\"0\" cellspacing=\"0\" width=\"100%\" id=\"preheader\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; background-color: #f6f7f8; margin-top: 0px; mso-table-lspace: 0pt; mso-table-rspace: 0pt; padding-top: 0px;\"><tr style=\"border: 0px none; border-collapse: collapse; border-spacing: 0px;\"><td valign=\"top\" class=\"preheadercontent\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; border-collapse: collapse; color: #808080; font-family: Helvetica,Arial,sans-serif; font-size: 11px; line-height: 125%; mso-table-lspace: 0pt; mso-table-rspace: 0pt; padding-bottom: 10px; padding-left: 20px; padding-right: 20px; padding-top: 10px; text-align: center;\"><\/td><\/tr><\/table><\/td><\/tr><tr style=\"border: 0px none; border-collapse: collapse; border-spacing: 0px;\"><td align=\"center\" valign=\"top\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; border-collapse: collapse; mso-table-lspace: 0pt; mso-table-rspace: 0pt; padding-top:20px\"><table border=\"0\" cellpadding=\"0\" cellspacing=\"0\" width=\"100%\" class=\"mailbody\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; font-family: Helvetica,Arial,sans-serif; font-size: 14px; line-height: 1.5; margin-top: 0px; mso-table-lspace: 0pt; mso-table-rspace: 0pt; padding-bottom: 20px; padding-left: 20px; padding-right: 20px; padding-top: 20px;\"><tr style=\"border: 0px none; border-collapse: collapse; border-spacing: 0px;\"><td valign=\"top\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; border-collapse: collapse; mso-table-lspace: 0pt; mso-table-rspace: 0pt;\"><h1 style='margin-top:24.0pt;margin-right:0cm;margin-bottom:0cm;margin-left:0cm;font-size:19px;font-family:\"Cambria\",serif;color:#366091;text-align:center;'><span style='font-size:27px;font-family:\"Calibri\",sans-serif;color:black;'>Kuveyt T\u00fcrk, \u201cM\u00fc\u015fteri G\u00f6z\u00fcnden \u015eube Deneyimi\u201d Projesiyle Stevie \u00d6d\u00fcl\u00fc Kazand\u0131<\/span><\/h1><p style='margin:0cm;font-size:15px;font-family:\"Calibri\",sans-serif;'><span style=\"font-size:16px;\">\u00a0<\/span><\/p><h3 style='margin-top:10.0pt;margin-right:0cm;margin-bottom:0cm;margin-left:0cm;font-size:15px;font-family:\"Cambria\",serif;color:#4F81BD;text-align:center;'><span style='font-size:19px;font-family:\"Calibri\",sans-serif;color:black;'>Kuveyt T\u00fcrk, m\u00fc\u015fteri deneyimini n\u00f6robilim ve veri temelli analizlerle yeniden \u015fekillendiren \u201cM\u00fc\u015fteri G\u00f6z\u00fcnden \u015eube Deneyimi\u201d projesiyle Stevie \u00d6d\u00fclleri\u2019nde \u201cTeknoloji \u0130novasyonunda Ba\u015far\u0131\u201d kategorisinde \u00f6d\u00fcl\u00fcn sahibi oldu. <\/span><\/h3><p style='margin:0cm;font-size:15px;font-family:\"Calibri\",sans-serif;text-align:justify;border:none;'><span style=\"font-size:16px;\">\u00a0<\/span><\/p><p style=\"font-size: 15px; font-family: Calibri, sans-serif; margin: 12pt 0cm; border-width: medium; border-style: none; border-color: currentcolor; border-image: none; text-align: justify;\"><span style=\"font-size:16px;color:black;\">T\u00fcrkiye'nin \u00f6nc\u00fc kat\u0131l\u0131m finans kurulu\u015fu Kuveyt T\u00fcrk, i\u015f d\u00fcnyas\u0131n\u0131n en prestijli\u00a0<\/span><span style=\"font-size:16px;\">uluslararas\u0131<span style=\"color:black;\">\u00a0yar\u0131\u015fmalar\u0131ndan Stevie \u00d6d\u00fclleri\u2019nde\u00a0<\/span><span style=\"color:#073763;background:white;\">\"<\/span><span style=\"color:black;background:white;\">M\u00fc\u015fteri G\u00f6z\u00fcnden \u015eube Deneyimi N\u00f6ropazarlama Projesi\u201d\u00a0ile \u201cTe<\/span><span style=\"background:white;\">knoloji \u0130novasyonunda Ba\u015far\u0131- <span style=\"color:black;\">Achievement in Technology Innovation\u201d kategorisinde \u00f6d\u00fcl kazand\u0131. <\/span><\/span><\/span><\/p><p style='margin:0cm;font-size:15px;font-family:\"Calibri\",sans-serif;margin-top:12.0pt;margin-right:0cm;margin-bottom:12.0pt;margin-left:0cm;text-align:justify;border:none;'><span style=\"font-size:16px;color:black;\">H\u0131zla de\u011fi\u015fen m\u00fc\u015fteri beklentilerine cevap verebilmek ve bankac\u0131l\u0131k sekt\u00f6r\u00fcnde m\u00fc\u015fteri odakl\u0131 d\u00f6n\u00fc\u015f\u00fcme \u00f6nc\u00fcl\u00fck etmek amac\u0131yla Kuveyt T\u00fcrk b\u00fcnyesindeki Empatika Ara\u015ft\u0131rma Merkezi<strong fr-original-style=\"\" style=\"font-weight: 700;\">\u00a0<\/strong>taraf\u0131ndan hayata ge\u00e7irilen \u201cM\u00fc\u015fteri G\u00f6z\u00fcnden \u015eube Deneyimi\u201d projesi, m\u00fc\u015fteri deneyimini s\u00f6zel geri bildirimlere dayal\u0131 \u00f6l\u00e7\u00fcm modellerinin \u00f6tesine ta\u015f\u0131yor. Proje kapsam\u0131nda, \u015fube i\u00e7i yolculuk ile ilk kez m\u00fc\u015fterinin g\u00f6rd\u00fckleri, hissettikleri ve bili\u015fsel tepkileri e\u015fzamanl\u0131 olarak analiz edilerek ele al\u0131n\u0131yor. \u00a0<\/span><\/p><h2 style='margin-top:10.0pt;margin-right:0cm;margin-bottom:0cm;margin-left:0cm;font-size:17px;font-family:\"Cambria\",serif;color:#4F81BD;text-align:justify;'><span style='font-size:16px;font-family:\"Calibri\",sans-serif;color:black;font-weight:normal;'>Kuveyt T\u00fcrk D<span style=\"background:white;\">ijital Bankac\u0131l\u0131k ve \u00d6deme Sistemleri Genel M\u00fcd\u00fcr Yard\u0131mc\u0131s\u0131\u00a0<\/span>Dr. Okan Acar, \u201cKuveyt T\u00fcrk olarak m\u00fc\u015fteri deneyimini yaln\u0131zca m\u00fc\u015fteri geri bildirimleriyle de\u011fil bilimsel verilerle ele alarak klasik memnuniyet \u00f6l\u00e7\u00fcmlerinin \u00f6tesine ge\u00e7iyoruz. M\u00fc\u015fterinin ger\u00e7ek deneyim an\u0131ndaki zihinsel s\u00fcreci ve duygusal tepkilerini ne \u00f6l\u00e7\u00fcde yans\u0131tt\u0131\u011f\u0131n\u0131 bilimsel olarak sorguluyoruz. Empatika Ara\u015ft\u0131rma Merkezi taraf\u0131ndan yap\u0131lan bu \u00e7al\u0131\u015fmalar, T\u00fcrkiye bankac\u0131l\u0131k sekt\u00f6r\u00fcnde ilk kez n\u00f6robilim temelli y\u00f6ntemlerin entegre edildi\u011fi bir \u015fube deneyimi \u00f6l\u00e7\u00fcm modeli olma \u00f6zelli\u011fi ta\u015f\u0131yor. Bu projemizle Stevie \u00d6d\u00fclleri gibi uluslararas\u0131 platformlarda \u00f6d\u00fcle lay\u0131k g\u00f6r\u00fclmemiz bizim i\u00e7in \u00e7ok k\u0131ymetli. \u00d6n\u00fcm\u00fczdeki d\u00f6nemde de teknoloji ve veri odakl\u0131 \u00e7al\u0131\u015fmalar\u0131m\u0131zla m\u00fc\u015fteri deneyimini d\u00f6n\u00fc\u015ft\u00fcrmeye devam edece\u011fiz.\u201d\u00a0<\/span><\/h2><p style='margin:0cm;font-size:15px;font-family:\"Calibri\",sans-serif;margin-top:12.0pt;margin-right:0cm;margin-bottom:12.0pt;margin-left:0cm;text-align:justify;border:none;'><strong fr-original-style=\"\" style=\"font-weight: 700;\"><span style=\"font-size:16px;color:black;background:white;\">N\u00f6robiyometrik \u00d6l\u00e7\u00fcm Y\u00f6ntemleri Kullan\u0131l\u0131yor<\/span><\/strong><\/p><p style='margin:0cm;font-size:15px;font-family:\"Calibri\",sans-serif;margin-top:12.0pt;margin-right:0cm;margin-bottom:12.0pt;margin-left:0cm;text-align:justify;border:none;'><span style=\"font-size:16px;color:black;background:white;\">Projede,\u00a0<\/span><span style=\"font-size:16px;color:black;\">g\u00f6z takibi yapan Eye Tracking g\u00f6zl\u00fc\u011f\u00fc, EEG ve biyometrik veriler gibi <span style=\"background:white;\">n\u00f6robiyometrik \u00f6l\u00e7\u00fcm y\u00f6ntemleri<\/span><\/span><span style=\"font-size:16px;color:#073763;background:white;\">\u00a0<\/span><span style=\"font-size:16px;color:black;\">kullan\u0131larak ger\u00e7ek zamanl\u0131 bili\u015fsel ve duygusal tepkileri yakalayan teknoloji odakl\u0131 bir yakla\u015f\u0131m benimseniyor. <span style=\"background:white;\">Bu y\u00f6ntemler sonras\u0131nda derinlemesine g\u00f6r\u00fc\u015fmelerle m\u00fc\u015fterilerin bili\u015fsel ve duyusal s\u00fcre\u00e7leri hem de kendi beyanlar\u0131 \u00fczerinde \u015fube deneyimine y\u00f6nelik alg\u0131lar\u0131 \u00f6l\u00e7\u00fcmleniyor. Ara\u015ft\u0131rma \u00e7\u0131kt\u0131lar\u0131 i\u015f birimleri ile ger\u00e7ekle\u015ftirilen \u00e7al\u0131\u015ftaylarda detayl\u0131 bir \u015fekilde ele al\u0131narak deneyim aksiyon plan\u0131 olu\u015fturuyor.\u00a0<\/span><\/span><\/p><p style='margin:0cm;font-size:15px;font-family:\"Calibri\",sans-serif;text-align:justify;'><span style=\"font-size:16px;color:black;\">Geli\u015ftirilen bu model, m\u00fc\u015fterilerin yaln\u0131zca ne s\u00f6yledi\u011fini de\u011fil, ayn\u0131 zamanda ne hissetti\u011fini ve nas\u0131l davrand\u0131\u011f\u0131n\u0131 \u00f6l\u00e7\u00fcmlemeye odaklan\u0131yor. Bu yenilik, bankan\u0131n \u015fube d\u00fczenlerini, y\u00f6nlendirme tabelalar\u0131n\u0131 ve ak\u0131\u015flar\u0131n\u0131 ger\u00e7ek insan davran\u0131\u015flar\u0131na dayal\u0131 olarak yeniden tasarlamas\u0131na ve farkl\u0131 m\u00fc\u015fteri segmentleri i\u00e7in ki\u015fiselle\u015ftirilmi\u015f ve bili\u015fsel olarak uyumlu deneyimler sunmas\u0131na olanak sa\u011fl\u0131yor. Ger\u00e7ek zamanl\u0131 bili\u015fsel ve duygusal tepkileri analiz eden bu yakla\u015f\u0131m sayesinde, geleneksel y\u00f6ntemlerle tespit edilemeyen deneyim noktalar\u0131 ortaya \u00e7\u0131kar\u0131l\u0131yor. Bu sayede farkl\u0131 m\u00fc\u015fteri segmentlerine daha ki\u015fiselle\u015ftirilmi\u015f ve ihtiya\u00e7 odakl\u0131 \u00e7\u00f6z\u00fcmler sunulabiliyor.\u00a0<\/span><\/p><p style='margin:0cm;font-size:15px;font-family:\"Calibri\",sans-serif;border:none;'><span style=\"font-size:16px;color:black;\">\u00a0<\/span><\/p><p style='margin:0cm;font-size:15px;font-family:\"Calibri\",sans-serif;border:none;'><span style=\"font-size:16px;color:black;\">\u00a0<\/span><\/p><p style=\"font-size: 15px; font-family: Calibri, sans-serif; margin: 12pt 0cm; text-align: justify;\"><strong fr-original-style=\"\" style=\"font-weight: 700;\"><span style=\"font-size:16px;\">Kuveyt T\u00fcrk Hakk\u0131nda<\/span><\/strong><span style=\"font-size:16px;\"><br> Kuveyt T\u00fcrk, 1989 y\u0131l\u0131nda kurulmu\u015ftur. Se\u00e7kin finansal \u00fcr\u00fcn ve hizmetlerini etkin \u015fekilde tasarruf sahipleri ve yat\u0131r\u0131mc\u0131larla bulu\u015fturan Kuveyt T\u00fcrk, m\u00fc\u015fteri odakl\u0131 yakla\u015f\u0131m\u0131, teknoloji-inovasyon \u00e7al\u0131\u015fmalar\u0131 ve dijital d\u00f6n\u00fc\u015f\u00fcm yolunda att\u0131\u011f\u0131 ad\u0131mlarla sekt\u00f6r\u00fcndeki \u00f6nc\u00fc konumunu s\u00fcrd\u00fcrmektedir. Alt\u0131n bankac\u0131l\u0131\u011f\u0131 alan\u0131nda ad\u0131m atan ilk kat\u0131l\u0131m finans kurulu\u015fu olan Kuveyt T\u00fcrk, ayr\u0131ca d\u00fcnyada ve T\u00fcrkiye\u2019de ilk s\u00fcrd\u00fcr\u00fclebilir sukuk i\u015flemini ger\u00e7ekle\u015ftirmi\u015ftir. Alt\u0131 y\u0131l \u00fcst \u00fcste T\u00fcrkiye\u2019nin En \u0130yi \u0130\u015fvereni \u00f6d\u00fcl\u00fcne lay\u0131k g\u00f6r\u00fclen Kuveyt T\u00fcrk, 2021\u2019de de ilk s\u0131rada Avrupa\u2019n\u0131n En \u0130yi \u0130\u015fvereni se\u00e7ildi. Bug\u00fcn itibar\u0131yla T\u00fcrkiye genelinde 451 \u015fube ve dijital kanallar\u0131yla m\u00fc\u015fterilerine hizmet veren Kuveyt T\u00fcrk\u2019\u00fcn merkezinde yer ald\u0131\u011f\u0131 Kuveyt T\u00fcrk Finans Grubu \u00e7at\u0131s\u0131 alt\u0131nda Neova Kat\u0131l\u0131m Sigorta, Architecht, Kuveyt T\u00fcrk Portf\u00f6y, Kuveyt T\u00fcrk Yat\u0131r\u0131m, K\u00f6rfez GYO, Kat\u0131l\u0131m Emeklilik, Sa\u011flam \u00d6deme ve Elektronik Para Hizmetleri, KT Sa\u011flam Gayrimenkul ile Almanya\u2019daki KT Bank AG yer al\u0131yor. Operasyonel \u00e7al\u0131\u015fmalar\u0131n\u0131n yan\u0131 s\u0131ra toplumsal de\u011ferleri temel alarak ve k\u00fclt\u00fcrel varl\u0131klara sahip \u00e7\u0131karak \u00f6nemli sosyal sorumluluk projelerine imza atan Kuveyt T\u00fcrk, \u201cDe\u011ferlerimizle b\u00fcy\u00fcyoruz\u201d yakla\u015f\u0131m\u0131 do\u011frultusunda bir\u00e7ok restorasyon projesi \u00fcstlenmi\u015f, insani yard\u0131m kampanyalar\u0131na destekte bulunmu\u015f, kitap ve belgesel gibi kal\u0131c\u0131 eserler ortaya koymu\u015ftur.<\/span><\/p><p style='margin:0cm;font-size:15px;font-family:\"Calibri\",sans-serif;margin-top:12.0pt;margin-right:0cm;margin-bottom:12.0pt;margin-left:0cm;text-align:justify;'><span style=\"font-size:16px;\">\u00a0<\/span><\/p><p style='margin:0cm;font-size:15px;font-family:\"Calibri\",sans-serif;text-align:center;'><strong fr-original-style=\"\" style=\"font-weight: 700;\"><span style=\"font-size:16px;\">\u00a0<\/span><\/strong><\/p><p style='margin:0cm;font-size:15px;font-family:\"Calibri\",sans-serif;text-align:center;'><strong fr-original-style=\"\" style=\"font-weight: 700;\"><span style=\"font-size:16px;\">\u00a0<\/span><\/strong><\/p><p style='margin:0cm;font-size:15px;font-family:\"Calibri\",sans-serif;text-align:center;'><strong fr-original-style=\"\" style=\"font-weight: 700;\"><span style=\"font-size:16px;\">\u00a0Excel \u0130leti\u015fim ve Alg\u0131 Y\u00f6netimi<\/span><\/strong><\/p><p style='margin:0cm;font-size:15px;font-family:\"Calibri\",sans-serif;text-align:center;'><span style=\"font-size:16px;\">Sinem Semerci \u2013 <u>sinem.semerci@excel.com.tr<\/u> - 0533 591 76 62<\/span><\/p><\/td><\/tr><\/table><\/td><\/tr><tr style=\"border: 0px none; border-collapse: collapse; border-spacing: 0px;\"><td align=\"center\" valign=\"top\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; border-collapse: collapse; mso-table-lspace: 0pt; mso-table-rspace: 0pt;\"><table border=\"0\" cellpadding=\"0\" cellspacing=\"4\" width=\"100%\" id=\"photos\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; margin-top: 0px; mso-table-lspace: 0pt; mso-table-rspace: 0pt; padding-top: 0px;\"><tr style=\"border: 0px none; border-collapse: collapse; border-spacing: 0px;\"><td align=\"center\" valign=\"top\" class=\"photo\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; border-collapse: collapse; mso-table-lspace: 0pt; mso-table-rspace: 0pt; padding-top: 20px; width: 200px; max-width: 200px; overflow: hidden;\" width=\"200\"><a href=\"https:\/\/get.faselis.com\/downloadfile.php?uid=11758821&amp;uidchk=b174b&amp;ct=tr&amp;pt=1267691&amp;pts=1004501&amp;e=bulten@mercek.net&amp;o=28894&amp;ot=4&amp;chk=65ba4\" target=\"_blank\"><img border=\"0\" src=\"https:\/\/img.faselis.com\/faselis_tr\/brands\/13666\/s1787815231_KuveytTurk_Dr_Okan_Acar.jpg.jpg\" style=\"-ms-interpolation-mode: bicubic; border: 0; height: auto; line-height: 100%; max-width: 160px; outline: none; text-decoration: none;\" class=\"photoimage\"><\/a><p class=\"alttext\" style=\"width:194px;max-width: 194px;padding:0 20px;padding-bottom: 0; padding-left: 20px; padding-right: 20px; padding-top: 0;  font-family: Helvetica,Arial,sans-serif; font-size: 11px;overflow:hidden;\" align=\"left\" valign=\"top\"><\/p><\/td><td align=\"center\" valign=\"top\" class=\"photo\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; border-collapse: collapse; mso-table-lspace: 0pt; mso-table-rspace: 0pt; padding-top: 20px; width: 200px; max-width: 200px; overflow: hidden;\" width=\"200\"><a href=\"https:\/\/get.faselis.com\/downloadfile.php?uid=11758822&amp;uidchk=1c4ba&amp;ct=tr&amp;pt=1267691&amp;pts=1004501&amp;e=bulten@mercek.net&amp;o=28894&amp;ot=4&amp;chk=65ba4\" target=\"_blank\"><img border=\"0\" src=\"https:\/\/img.faselis.com\/faselis_tr\/brands\/13666\/s1787815233_KuveytTurk_Logo.jpg.jpg\" style=\"-ms-interpolation-mode: bicubic; border: 0; height: auto; line-height: 100%; max-width: 160px; outline: none; text-decoration: none;\" class=\"photoimage\"><\/a><p class=\"alttext\" style=\"width:194px;max-width: 194px;padding:0 20px;padding-bottom: 0; padding-left: 20px; padding-right: 20px; padding-top: 0;  font-family: Helvetica,Arial,sans-serif; font-size: 11px;overflow:hidden;\" align=\"left\" valign=\"top\"><\/p><\/td><td align=\"center\" valign=\"top\" class=\"photo\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; border-collapse: collapse; mso-table-lspace: 0pt; mso-table-rspace: 0pt; padding-top: 20px; width: 200px;\" width=\"200\"><\/td><\/tr><tr style=\"border: 0px none; border-collapse: collapse; border-spacing: 0px;\"><td align=\"center\" valign=\"top\" class=\"photo\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; border-collapse: collapse; mso-table-lspace: 0pt; mso-table-rspace: 0pt; padding-top: 20px; width: 200px;\" width=\"200\"><\/td><\/tr><\/table><\/td><\/tr><tr style=\"border: 0px none; border-collapse: collapse; border-spacing: 0px;\"><td align=\"center\" valign=\"top\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; border-collapse: collapse; mso-table-lspace: 0pt; mso-table-rspace: 0pt;\"><table border=\"0\" cellpadding=\"0\" cellspacing=\"0\" width=\"100%\" id=\"download\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; margin-top: 0px; mso-table-lspace: 0pt; mso-table-rspace: 0pt; padding-top: 0px;\"><tr style=\"border: 0px none; border-collapse: collapse; border-spacing: 0px;\"><td valign=\"top\" class=\"downloadright\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; border-collapse: collapse; font-family: Helvetica,Arial,sans-serif; font-size: 11px; height: 22px; line-height: 22px; mso-table-lspace: 0pt; mso-table-rspace: 0pt; padding-right: 20px; text-align: right;\">T\u00fcm g\u00f6rselleri indirmek i\u00e7in <a href=\"https:\/\/get.faselis.com\/download.php?type=2&amp;ct=tr&amp;pt=1267691&amp;pts=1004501&amp;e=bulten@mercek.net&amp;o=28894&amp;ot=4&amp;chk=65ba4\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; color: #0c1820; text-decoration: underline;\"><img src=\"https:\/\/img.faselis.com\/mailing\/download.png\" alt=\" style=\" bicubic border: height: auto line-height: outline: none text-decoration:><\/a><\/td><\/tr><\/table><\/td><\/tr><tr style=\"border: 0px none; border-collapse: collapse; border-spacing: 0px;\"><td align=\"center\" valign=\"top\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; border-collapse: collapse; mso-table-lspace: 0pt; mso-table-rspace: 0pt;\"><table border=\"0\" cellpadding=\"0\" cellspacing=\"0\" width=\"100%\" id=\"photodesc\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; color: #1c2b28; font-family: Helvetica,Arial,sans-serif; font-size: 12px; line-height: 150%; margin-top: 0px; mso-table-lspace: 0pt; mso-table-rspace: 0pt; padding-bottom: 20px; padding-left: 20px; padding-right: 20px; padding-top: 0px;\"><tr style=\"border: 0px none; border-collapse: collapse; border-spacing: 0px;\"><td valign=\"top\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; border-collapse: collapse; mso-table-lspace: 0pt; mso-table-rspace: 0pt;\"><\/td><\/tr><\/table><\/td><\/tr><tr style=\"border: 0px none; border-collapse: collapse; border-spacing: 0px;\"><td align=\"center\" valign=\"top\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; border-collapse: collapse; mso-table-lspace: 0pt; mso-table-rspace: 0pt;\"><table border=\"0\" cellpadding=\"0\" cellspacing=\"0\" width=\"100%\" id=\"videos\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; margin-top: 0px; mso-table-lspace: 0pt; mso-table-rspace: 0pt; padding-bottom: 20px; padding-left: 20px; padding-right: 20px; padding-top: 0px;\"><tr style=\"border: 0px none; border-collapse: collapse; border-spacing: 0px;\"><td align=\"left\" valign=\"top\" colspan=\"3\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; border-collapse: collapse; mso-table-lspace: 0pt; mso-table-rspace: 0pt;\"><h2 class=\"headers\" style=\"border-bottom: 2px solid #CCCCCC; color: black; font-family: Helvetica,Arial,sans-serif; font-size: 18px; font-weight: bold; height: 32px; line-height: 32px; padding-bottom: 0; padding-left: 0; padding-right: 0; padding-top: 20px;\">Ek Dosyalar<\/h2><\/td><\/tr><tr style=\"border: 0px none; border-collapse: collapse; border-spacing: 0px;\"><td valign=\"top\" class=\"attachmentimage\" height=\"22\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; border-collapse: collapse; height: 22px; line-height: 22px; mso-table-lspace: 0pt; mso-table-rspace: 0pt; width: 22px;\" width=\"22\"><img border=\"0\" src=\"https:\/\/img.faselis.com\/mailing\/attachment.png\" alt=\"msword Icon\" style=\"-ms-interpolation-mode: bicubic; border: 0; height: auto; line-height: 100%; outline: none; text-decoration: none;\"><\/td><td valign=\"top\" class=\"attachmenttext\" height=\"22\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; border-collapse: collapse; font-family: Helvetica,Arial,sans-serif; font-size: 12px; height: 22px; line-height: 22px; mso-table-lspace: 0pt; mso-table-rspace: 0pt; padding-left: 10px; padding-right: 10px; text-align: left;\">0827_KuveytTurk_StevieAwards_BB.docx<\/td><td valign=\"top\" class=\"videodownload\" height=\"22\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; border-collapse: collapse; font-family: Helvetica,Arial,sans-serif; font-size: 12px; font-weight: bold; height: 22px; line-height: 22px; mso-table-lspace: 0pt; mso-table-rspace: 0pt; text-align: right; width: 100px;\" width=\"100\"><a href=\"https:\/\/get.faselis.com\/downloadfile.php?uid=11758817&amp;uidchk=9ee66&amp;ct=tr&amp;pt=1267691&amp;pts=1004501&amp;e=bulten@mercek.net&amp;o=28894&amp;ot=4&amp;chk=65ba4\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; color: #1c2b28; text-decoration: underline;\">\u0130ndir<\/a><\/td><\/tr><\/table><\/td><\/tr><tr style=\"border: 0px none; border-collapse: collapse; border-spacing: 0px;\"><td align=\"center\" valign=\"top\" style=\"-ms-text-size-adjust: none; 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