{"id":1661,"date":"2026-08-26T10:42:52","date_gmt":"2026-08-26T07:42:52","guid":{"rendered":"https:\/\/fintech.mercek.net\/news\/?p=1661"},"modified":"2026-08-26T15:46:27","modified_gmt":"2026-08-26T12:46:27","slug":"mastercard-signals-raporuna-gore-yapay-zeka-asistanlarinin-ticarette-yayginlasmasini-teknoloji-degil-guven-belirleyecek","status":"publish","type":"post","link":"https:\/\/fintech.mercek.net\/news\/2026\/08\/26\/mastercard-signals-raporuna-gore-yapay-zeka-asistanlarinin-ticarette-yayginlasmasini-teknoloji-degil-guven-belirleyecek\/","title":{"rendered":"Mastercard Signals Raporuna G\u00f6re Yapay Zek\u00e2 Asistanlar\u0131n\u0131n Ticarette Yayg\u0131nla\u015fmas\u0131n\u0131 Teknoloji De\u011fil, G\u00fcven Belirleyecek"},"content":{"rendered":"

Mastercard\u2019\u0131n yeni Signals raporuna g\u00f6re t\u00fcketicilerin y\u00fczde 85\u2019i en uygun se\u00e7ene\u011fi bulmak i\u00e7in bir yapay zek\u00e2 asistan\u0131yla \u00e7al\u0131\u015fmaya a\u00e7\u0131k; ancak yaln\u0131zca y\u00fczde 9\u2019u sat\u0131n alma i\u015flemini tamamen yapay zek\u00e2ya b\u0131rakmaya haz\u0131r.<\/strong><\/h2>\n

\u0130stanbul, T\u00fcrkiye \u2014 26 A\u011fustos 2026: Mastercard<\/strong>\u2019\u0131n \u201cG\u00fcveni Kodlamak: Yapay Zek\u00e2 Tabanl\u0131 D\u00fcnyada Niyet, R\u0131za ve Kontrol Yar\u0131\u015f\u0131\u201d ba\u015fl\u0131kl\u0131 yeni Signals raporu, yapay zek\u00e2 asistanlar\u0131n\u0131n t\u00fcketiciler ve i\u015fletmeler ad\u0131na ara\u015ft\u0131rma yapman\u0131n ve \u00f6neriler sunman\u0131n \u00f6tesine ge\u00e7erek karar verdi\u011fi ve i\u015flem ger\u00e7ekle\u015ftirdi\u011fi yeni ticaret d\u00f6nemini inceliyor.<\/p>\n

Rapora g\u00f6re yapay zek\u00e2 asistanl\u0131 ticaretin b\u00fcy\u00fcmesinin \u00f6n\u00fcndeki temel engel art\u0131k teknolojik yeterlilik de\u011fil, kullan\u0131c\u0131lar\u0131n karar ve \u00f6deme yetkisini bu sistemlere devretme konusundaki g\u00fcveni. Bu nedenle yapay zek\u00e2 asistanl\u0131 ticaretin yayg\u0131nla\u015fmas\u0131, yapay zek\u00e2 asistanlar\u0131n\u0131n kimli\u011finin do\u011frulanabildi\u011fi, kullan\u0131c\u0131 niyetinin a\u00e7\u0131k bi\u00e7imde kaydedildi\u011fi, verilen yetkinin s\u0131n\u0131rland\u0131r\u0131labildi\u011fi ve gerekti\u011finde geri al\u0131nabildi\u011fi bir g\u00fcven mimarisine ba\u011fl\u0131 olacak.<\/p>\n

T\u00fcketiciler deste\u011fe a\u00e7\u0131k, tam \u00f6zerkli\u011fe temkinli<\/strong><\/h3>\n

Yapay zek\u00e2n\u0131n tercihler ve b\u00fct\u00e7e do\u011frultusunda sat\u0131n al\u0131nacak \u00fcr\u00fcn\u00fc se\u00e7mesine, \u00f6demenin t\u00fcketici taraf\u0131ndan onaylanmas\u0131 ko\u015fuluyla izin verebilece\u011fini s\u00f6yleyenlerin oran\u0131 y\u00fczde 32\u2019ye ula\u015f\u0131yor. Ancak \u00f6nceden belirlenmi\u015f kurallar bulunsa bile sat\u0131n alma i\u015flemini tamamen otonom bi\u00e7imde ger\u00e7ekle\u015ftirme yetkisini yapay zek\u00e2ya vermeye haz\u0131r olanlar\u0131n oran\u0131 y\u00fczde 9\u2019da kal\u0131yor.<\/p>\n

2030\u2019a kadar 5 trilyon dolarl\u0131k k\u00fcresel potansiyel<\/strong><\/h3>\n

Yapay zek\u00e2 asistanl\u0131 ticaret hen\u00fcz geli\u015fiminin ilk a\u015famalar\u0131nda olmas\u0131na ra\u011fmen \u00f6nemli bir ekonomik potansiyel ta\u015f\u0131yor. Rapora g\u00f6re yapay zek\u00e2 asistanlar\u0131n\u0131n destekledi\u011fi k\u00fcresel t\u00fcketici harcamalar\u0131n\u0131n 2030\u2019a kadar 3 ila 5 trilyon dolara ula\u015fmas\u0131 bekleniyor. \u0130\u015fletmeler aras\u0131 i\u015flemlerde ise bu b\u00fcy\u00fckl\u00fc\u011f\u00fcn \u00fc\u00e7 kat\u0131na kadar \u00e7\u0131kabilece\u011fi \u00f6ng\u00f6r\u00fcl\u00fcyor.<\/p>\n

Buna kar\u015f\u0131l\u0131k yapay zek\u00e2 asistanlar\u0131 arac\u0131l\u0131\u011f\u0131yla ger\u00e7ekle\u015ftirilen i\u015flemler bug\u00fcn k\u00fcresel e-ticaret hacminin yaln\u0131zca y\u00fczde 0,4\u2019\u00fcn\u00fc, i\u015flem de\u011ferinin ise y\u00fczde 0,2\u2019sini olu\u015fturuyor. Rapora g\u00f6re pazar potansiyeli ile mevcut kullan\u0131m aras\u0131ndaki bu fark, g\u00fcven, kimlik do\u011frulama, yetkilendirme, \u00fcye i\u015fyeri kabul\u00fc ve i\u015flem g\u00fcvenli\u011fi alanlar\u0131nda g\u00fc\u00e7l\u00fc altyap\u0131lar kurulmas\u0131 gerekti\u011fini g\u00f6steriyor.<\/p>\n

G\u00fcven, \u00f6deme an\u0131ndan \u00f6nce kurulacak<\/strong><\/h3>\n

Bu de\u011fi\u015fim, kullan\u0131c\u0131 niyeti ile \u00f6demenin ger\u00e7ekle\u015ftirilmesi aras\u0131nda yeni bir \u201cg\u00fcven katman\u0131\u201d olu\u015fturulmas\u0131n\u0131 gerekli k\u0131l\u0131yor. Bu katman, para hareket etmeden \u00f6nce i\u015flemi kimin ger\u00e7ekle\u015ftirdi\u011fini, kullan\u0131c\u0131n\u0131n hangi eylemlere izin verdi\u011fini ve harcama limiti, zaman aral\u0131\u011f\u0131, \u00fcr\u00fcn kategorisi veya \u00fcye i\u015fyeri gibi hangi s\u0131n\u0131rlar\u0131n ge\u00e7erli oldu\u011funu do\u011frulayabiliyor. Yapay zek\u00e2 asistan\u0131n\u0131n faaliyetlerinin kay\u0131t alt\u0131na al\u0131nmas\u0131 ise olas\u0131 anla\u015fmazl\u0131klarda denetlenebilir bir i\u015flem ge\u00e7mi\u015fi sa\u011fl\u0131yor. Teknoloji platformlar\u0131n\u0131n ise yapay zek\u00e2 asistan\u0131n\u0131n kimli\u011fini ve kullan\u0131c\u0131 onay\u0131n\u0131 do\u011frulayabilmesi, t\u00fcketicilere verilen yetkiyi de\u011fi\u015ftirme veya durdurma imk\u00e2n\u0131 sunmas\u0131 gerekiyor. Sorumluluk, itiraz ve uyu\u015fmazl\u0131klar\u0131n \u00e7\u00f6z\u00fcm\u00fc konusunda ekosistemdeki t\u00fcm taraflar\u0131n ortak ve anla\u015f\u0131l\u0131r kurallar geli\u015ftirmesi, yapay zek\u00e2 asistanl\u0131 ticarete duyulan g\u00fcvenin temel ko\u015fullar\u0131 aras\u0131nda yer al\u0131yor.<\/p>\n

Mastercard g\u00fcvenli yetkilendirme altyap\u0131s\u0131n\u0131 geli\u015ftiriyor<\/strong><\/h3>\n

Mastercard<\/strong>; kimlik do\u011frulama, siber g\u00fcvenlik, tokenizasyon, \u00f6deme g\u00fcvenli\u011fi ve k\u00fcresel a\u011f yetkinliklerini yapay zek\u00e2 asistanl\u0131 ticaretin ihtiya\u00e7lar\u0131na uyarl\u0131yor. Mastercard Agent Pay<\/strong>, yapay zek\u00e2 asistanlar\u0131na \u00f6zel tokenlar, Do\u011frulanabilir Niyet<\/strong> ve asistan kimli\u011fi \u00e7\u00f6z\u00fcmleri, kullan\u0131c\u0131 taraf\u0131ndan verilen yetkinin tan\u0131mlanmas\u0131n\u0131, do\u011frulanmas\u0131n\u0131 ve i\u015flem boyunca uygulanmas\u0131n\u0131 sa\u011flamay\u0131 ama\u00e7l\u0131yor.<\/p>\n

Mastercard Yapay Zek\u00e2 ve Veri Ba\u015fkan\u0131 Greg Ulrich<\/strong> konuyla ilgili \u015funlar\u0131 s\u00f6yledi:<\/p>\n

\u201cYapay zek\u00e2 asistanl\u0131 ticaret ancak \u00fc\u00e7 unsur birlikte \u00f6l\u00e7eklendi\u011finde i\u015fler: \u0130\u015flemleri m\u00fcmk\u00fcn k\u0131lan \u00f6demeler, bu i\u015flemleri g\u00fcvenceye alan g\u00fcven ve g\u00fcvenlik ile onlar\u0131 daha ak\u0131ll\u0131 ve ki\u015fisel h\u00e2le getiren yapay zek\u00e2 destekli hizmetler. Mastercard, geli\u015fmekte olan yetkinlikleri ger\u00e7ek d\u00fcnya uygulamalar\u0131na d\u00f6n\u00fc\u015ft\u00fcrmek i\u00e7in a\u011f\u0131ndan g\u00fc\u00e7 alarak bu \u00fc\u00e7 alandaki \u00e7al\u0131\u015fmalar\u0131n\u0131 da h\u0131zland\u0131r\u0131yor.\u201d<\/p>\n

Rapor, yapay zek\u00e2 asistanl\u0131 ticaretin gelece\u011fini yaln\u0131zca yapay zek\u00e2 asistanlar\u0131n\u0131n ne kadar ba\u011f\u0131ms\u0131z hareket edebildi\u011finin belirlemeyece\u011fi sonucuna var\u0131yor. Yeni d\u00f6nemin ba\u015far\u0131s\u0131; kullan\u0131c\u0131lar\u0131n anlayabildi\u011fi a\u00e7\u0131k yetkilendirme modellerine, g\u00fcvenli ve birlikte \u00e7al\u0131\u015fabilir altyap\u0131lara, g\u00f6r\u00fcn\u00fcr kontrol mekanizmalar\u0131na ve etkili itiraz s\u00fcre\u00e7lerine ba\u011fl\u0131 olacak.<\/p>\n","protected":false},"excerpt":{"rendered":"

Mastercard\u2019\u0131n yeni Signals raporuna g\u00f6re t\u00fcketicilerin y\u00fczde 85\u2019i en uygun se\u00e7ene\u011fi bulmak i\u00e7in bir yapay zek\u00e2 asistan\u0131yla \u00e7al\u0131\u015fmaya a\u00e7\u0131k; ancak yaln\u0131zca y\u00fczde 9\u2019u sat\u0131n alma i\u015flemini tamamen yapay zek\u00e2ya b\u0131rakmaya haz\u0131r.<\/p>\n","protected":false},"author":2,"featured_media":825,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_ecomap_primary_org_id":2278,"_ecomap_primary_org_name":"Mastercard","_ecomap_mentioned_org_ids":"[]","_ecomap_related_org_ids":"","_ecomap_match_confidence":0.98,"_ecomap_email_message_id":"1a03cfc75bc2d2ef","_ecomap_email_from":"pressrelease@faselis.com","_ecomap_editor_notes":"Kaynak b\u00fcltendeki e-posta \u015fablonu ve footer temizlendi; ba\u015fl\u0131k ve spot yeniden d\u00fczenlendi. G\u00f6vdeye h2\/h3 ba\u015fl\u0131k yap\u0131s\u0131 eklendi, tekrarlanan ba\u015fl\u0131k kald\u0131r\u0131ld\u0131. 'Mastercard Hakk\u0131nda' b\u00f6l\u00fcm\u00fc bulunmad\u0131\u011f\u0131 i\u00e7in ek bir temizlik yap\u0131lmad\u0131. Dil bilgisi ve noktalama hafif\u00e7e d\u00fczeltildi.","_ecomap_original_body":"

De\u011ferli Bas\u0131n Mensubu,

Mastercard\u2019\u0131n yeni Signals raporunda aktar\u0131lan, 16 \u00fclkeden 26 bin t\u00fcketiciyi kapsayan ara\u015ft\u0131rmaya g\u00f6re t\u00fcketicilerin y\u00fczde 85\u2019i en uygun se\u00e7ene\u011fi bulmak i\u00e7in bir yapay zek\u00e2 asistan\u0131yla \u00e7al\u0131\u015fmaya a\u00e7\u0131k.

Konuya ili\u015fkin bas\u0131n b\u00fclteni de\u011ferlendirmenize sunulmu\u015ftur.

<\/p> Mastercard Signals raporuna g\u00f6re yapay zek\u00e2 asistanlar\u0131n\u0131n ticarette yayg\u0131nla\u015fmas\u0131n\u0131 teknoloji de\u011fil, g\u00fcven belirleyecek<\/title> <center><table align=\"center\" border=\"0\" cellpadding=\"0\" cellspacing=\"0\" width=\"100%\" height=\"100%\" id=\"bodycontent\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; background-color: #f6f7f8; color: #1c2b28; font-size: 12px; margin: 0; margin-top: 0px; mso-table-lspace: 0pt; mso-table-rspace: 0pt; padding: 0; padding-top: 0px;\"><tr style=\"border: 0px none; border-collapse: collapse; border-spacing: 0px;\"><td align=\"center\" valign=\"top\" id=\"bodyinside\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; background-color: #f6f7f8; border-collapse: collapse; color: #1c2b28; font-size: 12px; margin: 0; mso-table-lspace: 0pt; mso-table-rspace: 0pt; padding: 20px;\"><table border=\"0\" cellpadding=\"0\" cellspacing=\"0\" id=\"template\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; background-color: #ffffff; margin-top: 0px; mso-table-lspace: 0pt; mso-table-rspace: 0pt; padding-top: 0px; width: 600px;\" width=\"600\"><tr style=\"border: 0px none; border-collapse: collapse; border-spacing: 0px;\"><td align=\"center\" valign=\"top\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; border-collapse: collapse; mso-table-lspace: 0pt; mso-table-rspace: 0pt;\"><table border=\"0\" cellpadding=\"0\" cellspacing=\"0\" width=\"100%\" id=\"preheader\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; background-color: #f6f7f8; margin-top: 0px; mso-table-lspace: 0pt; mso-table-rspace: 0pt; padding-top: 0px;\"><tr style=\"border: 0px none; border-collapse: collapse; border-spacing: 0px;\"><td valign=\"top\" class=\"preheadercontent\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; border-collapse: collapse; color: #808080; font-family: Helvetica,Arial,sans-serif; font-size: 11px; line-height: 125%; mso-table-lspace: 0pt; mso-table-rspace: 0pt; padding-bottom: 10px; padding-left: 20px; padding-right: 20px; padding-top: 10px; text-align: center;\"><\/td><\/tr><\/table><\/td><\/tr><tr style=\"border: 0px none; border-collapse: collapse; border-spacing: 0px;\"><td align=\"center\" valign=\"top\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; border-collapse: collapse; mso-table-lspace: 0pt; mso-table-rspace: 0pt; padding-top:20px\"><table border=\"0\" cellpadding=\"0\" cellspacing=\"0\" width=\"100%\" class=\"mailbody\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; font-family: Helvetica,Arial,sans-serif; font-size: 14px; line-height: 1.5; margin-top: 0px; mso-table-lspace: 0pt; mso-table-rspace: 0pt; padding-bottom: 20px; padding-left: 20px; padding-right: 20px; padding-top: 20px;\"><tr style=\"border: 0px none; border-collapse: collapse; border-spacing: 0px;\"><td valign=\"top\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; border-collapse: collapse; mso-table-lspace: 0pt; mso-table-rspace: 0pt;\"><p style='margin-top:0cm;margin-right:0cm;margin-bottom:5.0pt;margin-left:0cm;line-height:normal;font-size:15px;font-family:\"Helvetica\",sans-serif;color:black;border:none;text-align:center;'><strong fr-original-style=\"\" style=\"font-weight: 700;\"><span style='font-family:\"Mark Offc For MC\",sans-serif;'><br>\u00a0<\/span><\/strong><strong fr-original-style=\"\" style=\"font-weight: 700;\"><span style='font-size:19px;font-family:\"Mark Offc For MC\",sans-serif;color:#222222;'>Mastercard Signals raporuna g\u00f6re yapay zek\u00e2 asistanlar\u0131n\u0131n ticarette yayg\u0131nla\u015fmas\u0131n\u0131 teknoloji de\u011fil, g\u00fcven belirleyecek<\/span><\/strong><\/p><p style='margin-top:0cm;margin-right:0cm;margin-bottom:5.0pt;margin-left:0cm;line-height:normal;font-size:16px;font-family:\"Helvetica Neue\",serif;color:black;border:none;'><span style='font-family:\"Mark Offc For MC\",sans-serif;color:#222222;background:white;'>\u00a0<\/span><\/p><p><span style='font-family:\"Mark Offc For MC\",sans-serif;font-size:10.0pt;'>* Mastercard\u2019\u0131n yeni Signals raporunda aktar\u0131lan, 16 \u00fclkeden 26 bin t\u00fcketiciyi kapsayan ara\u015ft\u0131rmaya g\u00f6re t\u00fcketicilerin y\u00fczde 85\u2019i en uygun se\u00e7ene\u011fi bulmak i\u00e7in bir yapay zek\u00e2 asistan\u0131yla \u00e7al\u0131\u015fmaya a\u00e7\u0131k.\u00a0<\/span><\/p><p><span style='font-family:\"Mark Offc For MC\",sans-serif;font-size:10.0pt;'>* Buna kar\u015f\u0131l\u0131k yaln\u0131zca y\u00fczde 9\u2019u, \u00f6nceden belirledi\u011fi s\u0131n\u0131rlar i\u00e7inde olsa dahi sat\u0131n alma i\u015flemini tamamen yapay zek\u00e2ya b\u0131rakmaya haz\u0131r.<\/span><\/p><p style='margin-top:0cm;margin-right:0cm;margin-bottom:5.0pt;margin-left:7.9pt;line-height:normal;font-size:16px;font-family:\"Helvetica Neue\",serif;color:black;border:none;text-align:justify;'><span style='font-size:13px;font-family:\"Mark Offc For MC\",sans-serif;'>\u00a0<\/span><\/p><p style='margin-top:0cm;margin-right:0cm;margin-bottom:5.0pt;margin-left:0cm;line-height:normal;font-size:16px;font-family:\"Helvetica Neue\",serif;color:black;border:none;text-align:justify;'><strong fr-original-style=\"\" style=\"font-weight: 700;\"><span style='font-size:13px;font-family:\"Mark Offc For MC\",sans-serif;'>\u0130stanbul, T\u00fcrkiye \u2014 26 A\u011fustos 2026:<\/span><\/strong><span style='font-size:13px;font-family:\"Mark Offc For MC\",sans-serif;'>\u00a0Mastercard\u2019\u0131n \u201c<\/span><span style='font-size:13px;font-family:\"Mark Offc For MC\",sans-serif;'>G\u00fcveni Kodlamak: Yapay Zek\u00e2 Tabanl\u0131 D\u00fcnyada Niyet, R\u0131za ve Kontrol Yar\u0131\u015f\u0131\u201d<\/span><span style='font-size:13px;font-family:\"Mark Offc For MC\",sans-serif;'>\u00a0ba\u015fl\u0131kl\u0131 yeni Signals raporu, yapay zek\u00e2 asistanlar\u0131n\u0131n t\u00fcketiciler ve i\u015fletmeler ad\u0131na ara\u015ft\u0131rma yapman\u0131n ve \u00f6neriler sunman\u0131n \u00f6tesine ge\u00e7erek karar verdi\u011fi ve i\u015flem ger\u00e7ekle\u015ftirdi\u011fi yeni ticaret d\u00f6nemini inceliyor.<\/span><\/p><p style='margin-top:0cm;margin-right:0cm;margin-bottom:5.0pt;margin-left:0cm;line-height:normal;font-size:16px;font-family:\"Helvetica Neue\",serif;color:black;border:none;text-align:justify;'><span style='font-size:13px;font-family:\"Mark Offc For MC\",sans-serif;'>Rapora g\u00f6re yapay zek\u00e2 asistanl\u0131 ticaretin b\u00fcy\u00fcmesinin \u00f6n\u00fcndeki temel engel art\u0131k teknolojik yeterlilik de\u011fil, kullan\u0131c\u0131lar\u0131n karar ve \u00f6deme yetkisini bu sistemlere devretme konusundaki g\u00fcveni. Bu nedenle yapay zek\u00e2 asistanl\u0131 ticaretin yayg\u0131nla\u015fmas\u0131, yapay zek\u00e2 asistanlar\u0131n\u0131n kimli\u011finin do\u011frulanabildi\u011fi, kullan\u0131c\u0131 niyetinin a\u00e7\u0131k bi\u00e7imde kaydedildi\u011fi, verilen yetkinin s\u0131n\u0131rland\u0131r\u0131labildi\u011fi ve gerekti\u011finde geri al\u0131nabildi\u011fi bir g\u00fcven mimarisine ba\u011fl\u0131 olacak.<\/span><\/p><p style='margin-top:0cm;margin-right:0cm;margin-bottom:5.0pt;margin-left:0cm;line-height:normal;font-size:16px;font-family:\"Helvetica Neue\",serif;color:black;border:none;text-align:justify;'><strong fr-original-style=\"\" style=\"font-weight: 700;\"><span style='font-size:13px;font-family:\"Mark Offc For MC\",sans-serif;'>T\u00fcketiciler deste\u011fe a\u00e7\u0131k, tam \u00f6zerkli\u011fe temkinli<\/span><\/strong><\/p><p style='margin-top:0cm;margin-right:0cm;margin-bottom:5.0pt;margin-left:0cm;line-height:normal;font-size:16px;font-family:\"Helvetica Neue\",serif;color:black;border:none;text-align:justify;'><span style='font-size:13px;font-family:\"Mark Offc For MC\",sans-serif;'>Yapay zek\u00e2n\u0131n tercihler ve b\u00fct\u00e7e do\u011frultusunda sat\u0131n al\u0131nacak \u00fcr\u00fcn\u00fc se\u00e7mesine, \u00f6demenin t\u00fcketici taraf\u0131ndan onaylanmas\u0131 ko\u015fuluyla izin verebilece\u011fini s\u00f6yleyenlerin oran\u0131 y\u00fczde 32\u2019ye ula\u015f\u0131yor. Ancak \u00f6nceden belirlenmi\u015f kurallar bulunsa bile sat\u0131n alma i\u015flemini tamamen otonom bi\u00e7imde ger\u00e7ekle\u015ftirme yetkisini yapay zek\u00e2ya vermeye haz\u0131r olanlar\u0131n oran\u0131 y\u00fczde 9\u2019da kal\u0131yor.<\/span><\/p><p style='margin-top:0cm;margin-right:0cm;margin-bottom:5.0pt;margin-left:0cm;line-height:normal;font-size:16px;font-family:\"Helvetica Neue\",serif;color:black;border:none;text-align:justify;'><strong fr-original-style=\"\" style=\"font-weight: 700;\"><span style='font-size:13px;font-family:\"Mark Offc For MC\",sans-serif;'>2030\u2019a kadar 5 trilyon dolarl\u0131k k\u00fcresel potansiyel<\/span><\/strong><\/p><p style='margin-top:0cm;margin-right:0cm;margin-bottom:5.0pt;margin-left:0cm;line-height:normal;font-size:16px;font-family:\"Helvetica Neue\",serif;color:black;border:none;text-align:justify;'><span style='font-size:13px;font-family:\"Mark Offc For MC\",sans-serif;'>Yapay zek\u00e2 asistanl\u0131 ticaret hen\u00fcz geli\u015fiminin ilk a\u015famalar\u0131nda olmas\u0131na ra\u011fmen \u00f6nemli bir ekonomik potansiyel ta\u015f\u0131yor. Rapora g\u00f6re yapay zek\u00e2 asistanlar\u0131n\u0131n destekledi\u011fi k\u00fcresel t\u00fcketici harcamalar\u0131n\u0131n 2030\u2019a kadar 3 ila 5 trilyon dolara ula\u015fmas\u0131 bekleniyor. \u0130\u015fletmeler aras\u0131 i\u015flemlerde ise bu b\u00fcy\u00fckl\u00fc\u011f\u00fcn \u00fc\u00e7 kat\u0131na kadar \u00e7\u0131kabilece\u011fi \u00f6ng\u00f6r\u00fcl\u00fcyor.<\/span><\/p><p style='margin-top:0cm;margin-right:0cm;margin-bottom:5.0pt;margin-left:0cm;line-height:normal;font-size:16px;font-family:\"Helvetica Neue\",serif;color:black;border:none;text-align:justify;'><span style='font-size:13px;font-family:\"Mark Offc For MC\",sans-serif;'>Buna kar\u015f\u0131l\u0131k yapay zek\u00e2 asistanlar\u0131 arac\u0131l\u0131\u011f\u0131yla ger\u00e7ekle\u015ftirilen i\u015flemler bug\u00fcn k\u00fcresel e-ticaret hacminin yaln\u0131zca y\u00fczde 0,4\u2019\u00fcn\u00fc, i\u015flem de\u011ferinin ise y\u00fczde 0,2\u2019sini olu\u015fturuyor. Rapora g\u00f6re pazar potansiyeli ile mevcut kullan\u0131m aras\u0131ndaki bu fark, g\u00fcven, kimlik do\u011frulama, yetkilendirme, \u00fcye i\u015fyeri kabul\u00fc ve i\u015flem g\u00fcvenli\u011fi alanlar\u0131nda g\u00fc\u00e7l\u00fc altyap\u0131lar kurulmas\u0131 gerekti\u011fini g\u00f6steriyor.<\/span><\/p><p style='margin-top:0cm;margin-right:0cm;margin-bottom:5.0pt;margin-left:0cm;line-height:normal;font-size:16px;font-family:\"Helvetica Neue\",serif;color:black;border:none;text-align:justify;'><strong fr-original-style=\"\" style=\"font-weight: 700;\"><span style='font-size:13px;font-family:\"Mark Offc For MC\",sans-serif;'>G\u00fcven, \u00f6deme an\u0131ndan \u00f6nce kurulacak<\/span><\/strong><\/p><p style='margin-top:0cm;margin-right:0cm;margin-bottom:5.0pt;margin-left:0cm;line-height:normal;font-size:16px;font-family:\"Helvetica Neue\",serif;color:black;border:none;text-align:justify;'><span style='font-size:13px;font-family:\"Mark Offc For MC\",sans-serif;'>Bu de\u011fi\u015fim, kullan\u0131c\u0131 niyeti ile \u00f6demenin ger\u00e7ekle\u015ftirilmesi aras\u0131nda yeni bir \u201cg\u00fcven katman\u0131\u201d olu\u015fturulmas\u0131n\u0131 gerekli k\u0131l\u0131yor. Bu katman, para hareket etmeden \u00f6nce i\u015flemi kimin ger\u00e7ekle\u015ftirdi\u011fini, kullan\u0131c\u0131n\u0131n hangi eylemlere izin verdi\u011fini ve harcama limiti, zaman aral\u0131\u011f\u0131, \u00fcr\u00fcn kategorisi veya \u00fcye i\u015fyeri gibi hangi s\u0131n\u0131rlar\u0131n ge\u00e7erli oldu\u011funu do\u011frulayabiliyor. Yapay zek\u00e2 asistan\u0131n\u0131n faaliyetlerinin kay\u0131t alt\u0131na al\u0131nmas\u0131 ise olas\u0131 anla\u015fmazl\u0131klarda denetlenebilir bir i\u015flem ge\u00e7mi\u015fi sa\u011fl\u0131yor. Teknoloji platformlar\u0131n\u0131n ise yapay zek\u00e2 asistan\u0131n\u0131n kimli\u011fini ve kullan\u0131c\u0131 onay\u0131n\u0131 do\u011frulayabilmesi, t\u00fcketicilere verilen yetkiyi de\u011fi\u015ftirme veya durdurma imk\u00e2n\u0131 sunmas\u0131 gerekiyor. Sorumluluk, itiraz ve uyu\u015fmazl\u0131klar\u0131n \u00e7\u00f6z\u00fcm\u00fc konusunda ekosistemdeki t\u00fcm taraflar\u0131n ortak ve anla\u015f\u0131l\u0131r kurallar geli\u015ftirmesi, yapay zek\u00e2 asistanl\u0131 ticarete duyulan g\u00fcvenin temel ko\u015fullar\u0131 aras\u0131nda yer al\u0131yor.<\/span><\/p><p style='margin-top:0cm;margin-right:0cm;margin-bottom:5.0pt;margin-left:0cm;line-height:normal;font-size:16px;font-family:\"Helvetica Neue\",serif;color:black;border:none;text-align:justify;'><strong fr-original-style=\"\" style=\"font-weight: 700;\"><span style='font-size:13px;font-family:\"Mark Offc For MC\",sans-serif;'>Mastercard g\u00fcvenli yetkilendirme altyap\u0131s\u0131n\u0131 geli\u015ftiriyor<\/span><\/strong><\/p><p style='margin-top:0cm;margin-right:0cm;margin-bottom:5.0pt;margin-left:0cm;line-height:normal;font-size:16px;font-family:\"Helvetica Neue\",serif;color:black;border:none;text-align:justify;'><span style='font-size:13px;font-family:\"Mark Offc For MC\",sans-serif;'>Mastercard; kimlik do\u011frulama, siber g\u00fcvenlik, tokenizasyon, \u00f6deme g\u00fcvenli\u011fi ve k\u00fcresel a\u011f yetkinliklerini yapay zek\u00e2 asistanl\u0131 ticaretin ihtiya\u00e7lar\u0131na uyarl\u0131yor. Mastercard Agent Pay, yapay zek\u00e2 asistanlar\u0131na \u00f6zel tokenlar, Do\u011frulanabilir Niyet ve asistan kimli\u011fi \u00e7\u00f6z\u00fcmleri, kullan\u0131c\u0131 taraf\u0131ndan verilen yetkinin tan\u0131mlanmas\u0131n\u0131, do\u011frulanmas\u0131n\u0131 ve i\u015flem boyunca uygulanmas\u0131n\u0131 sa\u011flamay\u0131 ama\u00e7l\u0131yor.<\/span><\/p><p style='margin-top:0cm;margin-right:0cm;margin-bottom:5.0pt;margin-left:0cm;line-height:normal;font-size:16px;font-family:\"Helvetica Neue\",serif;color:black;border:none;text-align:justify;'><strong fr-original-style=\"\" style=\"font-weight: 700;\"><span style='font-size:13px;font-family:\"Mark Offc For MC\",sans-serif;'>Mastercard Yapay Zek\u00e2 ve Veri Ba\u015fkan\u0131 Greg Ulrich konuyla ilgili \u015funlar\u0131 s\u00f6yledi:<\/span><\/strong><\/p><p style='margin-top:0cm;margin-right:0cm;margin-bottom:5.0pt;margin-left:0cm;line-height:normal;font-size:16px;font-family:\"Helvetica Neue\",serif;color:black;border:none;text-align:justify;'><span style='font-size:13px;font-family:\"Mark Offc For MC\",sans-serif;'>\u201cYapay zek\u00e2 asistanl\u0131 ticaret ancak \u00fc\u00e7 unsur birlikte \u00f6l\u00e7eklendi\u011finde i\u015fler: \u0130\u015flemleri m\u00fcmk\u00fcn k\u0131lan \u00f6demeler, bu i\u015flemleri g\u00fcvenceye alan g\u00fcven ve g\u00fcvenlik ile onlar\u0131 daha ak\u0131ll\u0131 ve ki\u015fisel h\u00e2le getiren yapay zek\u00e2 destekli hizmetler. Mastercard, geli\u015fmekte olan yetkinlikleri ger\u00e7ek d\u00fcnya uygulamalar\u0131na d\u00f6n\u00fc\u015ft\u00fcrmek i\u00e7in a\u011f\u0131ndan g\u00fc\u00e7 alarak bu \u00fc\u00e7 alandaki \u00e7al\u0131\u015fmalar\u0131n\u0131 da h\u0131zland\u0131r\u0131yor.\u201d<\/span><\/p><p style='margin-top:0cm;margin-right:0cm;margin-bottom:5.0pt;margin-left:0cm;line-height:normal;font-size:16px;font-family:\"Helvetica Neue\",serif;color:black;border:none;text-align:justify;'><span style='font-size:13px;font-family:\"Mark Offc For MC\",sans-serif;'>Rapor, yapay zek\u00e2 asistanl\u0131 ticaretin gelece\u011fini yaln\u0131zca yapay zek\u00e2 asistanlar\u0131n\u0131n ne kadar ba\u011f\u0131ms\u0131z hareket edebildi\u011finin belirlemeyece\u011fi sonucuna var\u0131yor. Yeni d\u00f6nemin ba\u015far\u0131s\u0131; kullan\u0131c\u0131lar\u0131n anlayabildi\u011fi a\u00e7\u0131k yetkilendirme modellerine, g\u00fcvenli ve birlikte \u00e7al\u0131\u015fabilir altyap\u0131lara, g\u00f6r\u00fcn\u00fcr kontrol mekanizmalar\u0131na ve etkili itiraz s\u00fcre\u00e7lerine ba\u011fl\u0131 olacak.<\/span><\/p><p style='margin-top:0cm;margin-right:0cm;margin-bottom:5.0pt;margin-left:0cm;line-height:normal;font-size:16px;font-family:\"Helvetica Neue\",serif;color:black;border:none;text-align:justify;'><span style='font-size:13px;font-family:\"Mark Offc For MC\",sans-serif;'>\u00a0<\/span><\/p><p style='margin-top:0cm;margin-right:0cm;margin-bottom:5.0pt;margin-left:0cm;line-height:normal;font-size:16px;font-family:\"Helvetica Neue\",serif;color:black;border:none;text-align:justify;'><span style='font-size:13px;font-family:\"Mark Offc For MC\",sans-serif;'>Mastercard Signals raporunun tamam\u0131na ula\u015fmak i\u00e7in:<\/span><span style='font-size:13px;font-family:\"Mark Offc For MC\",sans-serif;'><br>\u00a0<\/span><span style=\"color:blue;text-decoration:underline;\"><span style=\"font-size:13px;\"><a fr-original-style=\"\" href=\"https:\/\/view.ceros.com\/mastercard-labs\/encoding-trust\/p\/1\" style=\"user-select: auto;\"><span style='font-family:\"Mark Offc For MC\",sans-serif;color:blue;'>https:\/\/view.ceros.com\/mastercard-labs\/encoding-trust\/p\/1<\/span><\/a><\/span><\/span><\/p><\/td><\/tr><\/table><\/td><\/tr><tr style=\"border: 0px none; border-collapse: collapse; border-spacing: 0px;\"><td align=\"center\" valign=\"top\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; border-collapse: collapse; mso-table-lspace: 0pt; mso-table-rspace: 0pt;\"><table border=\"0\" cellpadding=\"0\" cellspacing=\"4\" width=\"100%\" id=\"photos\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; margin-top: 0px; mso-table-lspace: 0pt; mso-table-rspace: 0pt; padding-top: 0px;\"><tr style=\"border: 0px none; border-collapse: collapse; border-spacing: 0px;\"><td align=\"center\" valign=\"top\" class=\"photo\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; border-collapse: collapse; mso-table-lspace: 0pt; mso-table-rspace: 0pt; padding-top: 20px; width: 200px; max-width: 200px; overflow: hidden;\" width=\"200\"><a href=\"https:\/\/get.faselis.com\/downloadfile.php?uid=11757412&uidchk=9a07e&ct=tr&pt=1267546&pts=1004369&e=bulten@mercek.net&o=28894&ot=4&chk=ea19f\" target=\"_blank\"><img border=\"0\" src=\"https:\/\/img.faselis.com\/faselis_tr\/brands\/28943\/s1787727013_Signal_Report_TR_1.png.jpg\" style=\"-ms-interpolation-mode: bicubic; border: 0; height: auto; line-height: 100%; max-width: 160px; outline: none; text-decoration: none;\" class=\"photoimage\"><\/a><p class=\"alttext\" style=\"width:194px;max-width: 194px;padding:0 20px;padding-bottom: 0; padding-left: 20px; padding-right: 20px; padding-top: 0; font-family: Helvetica,Arial,sans-serif; font-size: 11px;overflow:hidden;\" align=\"left\" valign=\"top\"><\/p><\/td><td align=\"center\" valign=\"top\" class=\"photo\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; border-collapse: collapse; mso-table-lspace: 0pt; mso-table-rspace: 0pt; padding-top: 20px; width: 200px;\" width=\"200\"><\/td><td align=\"center\" valign=\"top\" class=\"photo\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; border-collapse: collapse; mso-table-lspace: 0pt; mso-table-rspace: 0pt; padding-top: 20px; width: 200px;\" width=\"200\"><\/td><\/tr><tr style=\"border: 0px none; border-collapse: collapse; border-spacing: 0px;\"><td align=\"center\" valign=\"top\" class=\"photo\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; border-collapse: collapse; mso-table-lspace: 0pt; mso-table-rspace: 0pt; padding-top: 20px; width: 200px;\" width=\"200\"><\/td><\/tr><\/table><\/td><\/tr><tr style=\"border: 0px none; border-collapse: collapse; border-spacing: 0px;\"><td align=\"center\" valign=\"top\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; border-collapse: collapse; mso-table-lspace: 0pt; mso-table-rspace: 0pt;\"><table border=\"0\" cellpadding=\"0\" cellspacing=\"0\" width=\"100%\" id=\"photodesc\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; color: #1c2b28; font-family: Helvetica,Arial,sans-serif; font-size: 12px; line-height: 150%; margin-top: 0px; mso-table-lspace: 0pt; mso-table-rspace: 0pt; padding-bottom: 20px; padding-left: 20px; padding-right: 20px; padding-top: 0px;\"><tr style=\"border: 0px none; border-collapse: collapse; border-spacing: 0px;\"><td valign=\"top\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; 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height: 22px; line-height: 22px; mso-table-lspace: 0pt; mso-table-rspace: 0pt; padding-left: 10px; padding-right: 10px; text-align: left;\">Mastercard Signals Raporu_BB_26.08.2026.docx<\/td><td valign=\"top\" class=\"videodownload\" height=\"22\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; border-collapse: collapse; font-family: Helvetica,Arial,sans-serif; font-size: 12px; font-weight: bold; height: 22px; line-height: 22px; mso-table-lspace: 0pt; mso-table-rspace: 0pt; text-align: right; width: 100px;\" width=\"100\"><a href=\"https:\/\/get.faselis.com\/downloadfile.php?uid=11757408&uidchk=2df46&ct=tr&pt=1267546&pts=1004369&e=bulten@mercek.net&o=28894&ot=4&chk=ea19f\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; color: #1c2b28; text-decoration: underline;\">\u0130ndir<\/a><\/td><\/tr><\/table><\/td><\/tr><tr style=\"border: 0px none; border-collapse: collapse; border-spacing: 0px;\"><td align=\"center\" valign=\"top\" style=\"-ms-text-size-adjust: none; 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