{"id":164,"date":"2026-05-25T11:27:45","date_gmt":"2026-05-25T08:27:45","guid":{"rendered":"https:\/\/fintech.mercek.net\/news\/?p=164"},"modified":"2026-06-16T19:16:04","modified_gmt":"2026-06-16T16:16:04","slug":"hayat-finanstan-yilin-ilk-dort-ayinda-reel-ekonomiye-132-milyar-tl-destek","status":"publish","type":"post","link":"https:\/\/fintech.mercek.net\/news\/2026\/05\/25\/hayat-finanstan-yilin-ilk-dort-ayinda-reel-ekonomiye-132-milyar-tl-destek\/","title":{"rendered":"Hayat Finans&#8217;tan Y\u0131l\u0131n \u0130lk D\u00f6rt Ay\u0131nda Reel Ekonomiye 13,2 Milyar TL Destek"},"content":{"rendered":"<h2><strong>Hayat Finans, y\u0131l\u0131n ilk d\u00f6rt ay\u0131nda t\u00fczel m\u00fc\u015fterilerine yakla\u015f\u0131k 13,2 milyar TL finansman sa\u011flayarak KOB\u0130&#8217;lerin finansman ihtiyac\u0131na destek oldu. Dijital t\u00fczel bankac\u0131l\u0131k yakla\u015f\u0131m\u0131yla i\u015fletmelere h\u0131zl\u0131, eri\u015filebilir ve entegre \u00e7\u00f6z\u00fcmler sunan banka, reel sekt\u00f6re kalan sekiz ayda 40 milyar TL seviyesinde ilave finansman sa\u011flamay\u0131 hedefliyor.<\/strong><\/h2>\n<p>T\u00fcrkiye&#8217;nin ilk dijital bankas\u0131 <strong>Hayat Finans<\/strong>, kat\u0131l\u0131m bankac\u0131l\u0131\u011f\u0131 modeliyle ba\u015fta KOB\u0130&#8217;ler olmak \u00fczere i\u015fletmelerin finansmana eri\u015fimini kolayla\u015ft\u0131rmaya devam ediyor. 2026 y\u0131l\u0131n\u0131n ilk d\u00f6rt ay\u0131nda t\u00fczel m\u00fc\u015fterilerine yakla\u015f\u0131k 13,2 milyar TL finansman sa\u011flayan Hayat Finans, bir \u00f6nceki y\u0131l\u0131n ayn\u0131 d\u00f6nemine g\u00f6re kulland\u0131rd\u0131\u011f\u0131 nakdi finansman hacmini %300 art\u0131rd\u0131. Banka, y\u0131l sonuna kadar t\u00fczel m\u00fc\u015fterilerine ilave 40 milyar TL kar\u015f\u0131l\u0131\u011f\u0131 finansman sa\u011flamay\u0131 hedefliyor. Gayri nakdi kredilerde ilk d\u00f6rt ayda sa\u011flanan %65 b\u00fcy\u00fcme ise firmalar\u0131n nakdi finansman ihtiya\u00e7lar\u0131n\u0131n yan\u0131 s\u0131ra teminat mektubu ve akreditif gibi gayri nakdi kredi ihtiya\u00e7lar\u0131nda da Hayat Finans&#8217;\u0131 tercih etti\u011fini ortaya koyuyor.<\/p>\n<p><strong>Hayat Holding<\/strong>&#8216;in 89 y\u0131ll\u0131k \u00fcretim, giri\u015fimcilik ve ticaret tecr\u00fcbesinden ald\u0131\u011f\u0131 g\u00fc\u00e7le faaliyet g\u00f6steren Hayat Finans, t\u00fczel bankac\u0131l\u0131kta i\u015fletmelerin finansman ihtiyac\u0131n\u0131 daha yal\u0131n operasyonel s\u00fcre\u00e7lerle, daha az maliyetle ve daha h\u0131zl\u0131 \u015fekilde kar\u015f\u0131l\u0131yor. Orta \u00f6l\u00e7ekli i\u015fletmelerden mikro i\u015fletmelere, ihracat\u00e7\u0131 firmalardan e-ticaret firmalar\u0131na kadar geni\u015f bir m\u00fc\u015fteri kitlesine ula\u015fan banka, dijital teminat mektubu, evraks\u0131z finansman tahsisi, Do\u011frudan Bor\u00e7land\u0131rma Sistemi, Business Kart, d\u0131\u015f ticaret i\u015flemleri ve g\u00f6m\u00fcl\u00fc finans \u00e7\u00f6z\u00fcmleriyle i\u015fletmelerin nakit ak\u0131\u015f\u0131, yat\u0131r\u0131m planlar\u0131 ve ticari faaliyetlerine entegre bir bankac\u0131l\u0131k deneyimi sunuyor.<\/p>\n<h3><strong>Alper Dayi: \u201cKOB\u0130&#8217;lerin finansmana eri\u015fimini kolayla\u015ft\u0131rarak b\u00fcy\u00fcmelerini destekliyoruz\u201d<\/strong><\/h3>\n<p><strong>Hayat Finans T\u00fczel Bankac\u0131l\u0131k Genel M\u00fcd\u00fcr Yard\u0131mc\u0131s\u0131 Alper Dayi<\/strong>, dijital kat\u0131l\u0131m bankac\u0131l\u0131\u011f\u0131n\u0131n i\u015fletmelere h\u0131z, eri\u015filebilirlik ve \u00f6ng\u00f6r\u00fclebilirlik sa\u011flad\u0131\u011f\u0131n\u0131 belirterek \u015funlar\u0131 s\u00f6yledi: \u201cT\u00fcrkiye \u00fcretim, giri\u015fimcilik ve ticaret kapasitesi y\u00fcksek bir \u00fclke. Bu yap\u0131n\u0131n merkezinde ise KOB\u0130&#8217;ler yer al\u0131yor. Hayat Finans olarak biz de t\u00fczel bankac\u0131l\u0131\u011f\u0131, i\u015fletmelerin finansmana eri\u015fimini h\u0131zland\u0131ran, i\u015f s\u00fcre\u00e7lerine entegre olan ve b\u00fcy\u00fcme yolculuklar\u0131na e\u015flik eden yeni nesil bir modele d\u00f6n\u00fc\u015ft\u00fcr\u00fcyoruz. \u0130\u015fletmelerin finansman ihtiyac\u0131na g\u00fcnler i\u00e7inde de\u011fil, dijital s\u00fcre\u00e7lerimiz sayesinde anl\u0131k ve kolay eri\u015filebilir bi\u00e7imde yan\u0131t verebiliyoruz. Bu yakla\u015f\u0131m, i\u015fletmelerin nakit ak\u0131\u015f\u0131n\u0131, tahsilat s\u00fcre\u00e7lerini, teminat ihtiya\u00e7lar\u0131n\u0131 ve ticari d\u00f6ng\u00fcs\u00fcn\u00fc b\u00fct\u00fcnc\u00fcl \u015fekilde destekleyen bir finansal \u00e7\u00f6z\u00fcm ortakl\u0131\u011f\u0131 anlam\u0131na geliyor. Y\u0131l\u0131n ilk d\u00f6rt ay\u0131nda t\u00fczel m\u00fc\u015fterilerimize yakla\u015f\u0131k 13,2 milyar TL kredi sa\u011flamam\u0131z, bu modelin sahadaki kar\u015f\u0131l\u0131\u011f\u0131n\u0131 g\u00f6steriyor. Y\u0131l sonu hedeflerimiz do\u011frultusunda i\u015fletmelerin finansmana eri\u015fimini kolayla\u015ft\u0131rmaya ve reel ekonomiye katk\u0131m\u0131z\u0131 art\u0131rmaya devam edece\u011fiz.\u201d<\/p>\n<h3><strong>G\u00f6m\u00fcl\u00fc finans ve ekosistem bankac\u0131l\u0131\u011f\u0131yla kesintisiz ve kapsay\u0131c\u0131 deneyim<\/strong><\/h3>\n<p><strong>Hayat Finans<\/strong>, dijital t\u00fczel bankac\u0131l\u0131kta yaln\u0131zca bankan\u0131n kendi kanallar\u0131n\u0131 de\u011fil, i\u015fletmelerin kulland\u0131\u011f\u0131 platformlar\u0131 da finansal hizmetlerin bir par\u00e7as\u0131 h\u00e2line getiriyor. G\u00f6m\u00fcl\u00fc finans ve ekosistem bankac\u0131l\u0131\u011f\u0131 yakla\u015f\u0131m\u0131 sayesinde i\u015fletmeler; finansman, tahsilat, \u00f6deme ve teminat ihtiya\u00e7lar\u0131na y\u00f6nelik \u00e7\u00f6z\u00fcmlere yer ald\u0131klar\u0131 dijital ortamlar \u00fczerinden kesintisiz bi\u00e7imde eri\u015febiliyor.<\/p>\n<p>Banka, veri odakl\u0131 de\u011ferlendirme modelleri ve geli\u015fmi\u015f dijital altyap\u0131s\u0131yla finansmana eri\u015fimde zorlanan i\u015fletmelerin sisteme d\u00e2hil edilmesini \u00f6ncelikleri aras\u0131nda g\u00f6r\u00fcyor. Bu yakla\u015f\u0131m, \u00f6zellikle k\u00fc\u00e7\u00fck ve mikro i\u015fletmeler i\u00e7in finansal kapsay\u0131c\u0131l\u0131\u011f\u0131 art\u0131r\u0131rken, ticari faaliyetlerin daha h\u0131zl\u0131 ve s\u00fcrd\u00fcr\u00fclebilir bi\u00e7imde y\u00fcr\u00fct\u00fclmesine destek oluyor.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hayat Finans, y\u0131l\u0131n ilk d\u00f6rt ay\u0131nda t\u00fczel m\u00fc\u015fterilerine yakla\u015f\u0131k 13,2 milyar TL finansman sa\u011flayarak KOB\u0130&#8217;lerin finansman ihtiyac\u0131na destek oldu.<\/p>\n","protected":false},"author":2,"featured_media":163,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_ecomap_primary_org_id":238,"_ecomap_primary_org_name":"Hayat Finans","_ecomap_mentioned_org_ids":"[]","_ecomap_related_org_ids":"","_ecomap_match_confidence":0.95,"_ecomap_email_message_id":"19e5e361eb41a0f8","_ecomap_email_from":"pressrelease@faselis.com","_ecomap_editor_notes":"E-posta HTML'si temizlendi, altbilgi ve abonelikten \u00e7\u0131kma ba\u011flant\u0131lar\u0131 kald\u0131r\u0131ld\u0131. 'Hayat Finans kimdir?' \u015firket profili b\u00f6l\u00fcm\u00fc g\u00f6vdeden \u00e7\u0131kar\u0131ld\u0131. Ba\u015fl\u0131k ve alt ba\u015fl\u0131k d\u00fczenlendi, h2\/h3 yap\u0131s\u0131 eklendi. Pazarlama dili n\u00f6trle\u015ftirildi. Hafif d\u00fczeltmeler yap\u0131ld\u0131.","_ecomap_original_body":"<center><table align=\"center\" border=\"0\" cellpadding=\"0\" cellspacing=\"0\" width=\"100%\" height=\"100%\" id=\"bodycontent\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; background-color: #f6f7f8; color: #1c2b28; font-size: 12px; margin: 0; margin-top: 0px; mso-table-lspace: 0pt; mso-table-rspace: 0pt; padding: 0; padding-top: 0px;\"><tr style=\"border: 0px none; border-collapse: collapse; border-spacing: 0px;\"><td align=\"center\" valign=\"top\" id=\"bodyinside\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; background-color: #f6f7f8; border-collapse: collapse; color: #1c2b28; font-size: 12px; margin: 0; mso-table-lspace: 0pt; mso-table-rspace: 0pt; padding: 20px;\"><table border=\"0\" cellpadding=\"0\" cellspacing=\"0\" id=\"template\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; background-color: #ffffff; margin-top: 0px; mso-table-lspace: 0pt; mso-table-rspace: 0pt; padding-top: 0px; width: 600px;\" width=\"600\"><tr style=\"border: 0px none; border-collapse: collapse; border-spacing: 0px;\"><td align=\"center\" valign=\"top\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; border-collapse: collapse; mso-table-lspace: 0pt; mso-table-rspace: 0pt;\"><table border=\"0\" cellpadding=\"0\" cellspacing=\"0\" width=\"100%\" id=\"preheader\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; background-color: #f6f7f8; margin-top: 0px; mso-table-lspace: 0pt; mso-table-rspace: 0pt; padding-top: 0px;\"><tr style=\"border: 0px none; border-collapse: collapse; border-spacing: 0px;\"><td valign=\"top\" class=\"preheadercontent\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; border-collapse: collapse; color: #808080; font-family: Helvetica,Arial,sans-serif; font-size: 11px; line-height: 125%; mso-table-lspace: 0pt; mso-table-rspace: 0pt; padding-bottom: 10px; padding-left: 20px; padding-right: 20px; padding-top: 10px; text-align: center;\"><\/td><\/tr><\/table><\/td><\/tr><tr style=\"border: 0px none; border-collapse: collapse; border-spacing: 0px;\"><td align=\"center\" valign=\"top\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; border-collapse: collapse; mso-table-lspace: 0pt; mso-table-rspace: 0pt; padding-top:20px\"><table border=\"0\" cellpadding=\"0\" cellspacing=\"0\" width=\"100%\" class=\"mailbody\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; font-family: Helvetica,Arial,sans-serif; font-size: 14px; line-height: 1.5; margin-top: 0px; mso-table-lspace: 0pt; mso-table-rspace: 0pt; padding-bottom: 20px; padding-left: 20px; padding-right: 20px; padding-top: 20px;\"><tr style=\"border: 0px none; border-collapse: collapse; border-spacing: 0px;\"><td valign=\"top\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; border-collapse: collapse; mso-table-lspace: 0pt; mso-table-rspace: 0pt;\"><p style='margin-top:0cm;margin-right:0cm;margin-bottom:0cm;margin-left:0cm;line-height:normal;font-size:15px;font-family:\"Calibri\",sans-serif;text-align:center;'><strong fr-original-style=\"\" style=\"font-weight: 700;\"><span style=\"font-size:29px;\">Hayat Finans\u2019tan y\u0131l\u0131n ilk d\u00f6rt ay\u0131nda reel ekonomiye 13,2 milyar TL destek<\/span><\/strong><\/p><p style='margin-top:0cm;margin-right:0cm;margin-bottom:0cm;margin-left:0cm;line-height:normal;font-size:15px;font-family:\"Calibri\",sans-serif;text-align:center;'><strong fr-original-style=\"\" style=\"font-weight: 700;\">\u00a0<\/strong><\/p><p style='margin-top:0cm;margin-right:0cm;margin-bottom:0cm;margin-left:0cm;line-height:normal;font-size:15px;font-family:\"Calibri\",sans-serif;text-align:justify;'><strong fr-original-style=\"\" style=\"font-weight: 700;\"><span style=\"font-size:16px;\">\u00a0<\/span><\/strong><\/p><p style='margin-top:0cm;margin-right:0cm;margin-bottom:0cm;margin-left:0cm;line-height:normal;font-size:15px;font-family:\"Calibri\",sans-serif;text-align:justify;'><strong fr-original-style=\"\" style=\"font-weight: 700;\"><span style=\"font-size:16px;\">Hayat Finans, y\u0131l\u0131n ilk d\u00f6rt ay\u0131nda t\u00fczel m\u00fc\u015fterilerine yakla\u015f\u0131k 13,2 milyar TL finansman sa\u011flayarak KOB\u0130\u2019lerin finansman ihtiyac\u0131na destek oldu. Dijital t\u00fczel bankac\u0131l\u0131k yakla\u015f\u0131m\u0131yla i\u015fletmelere h\u0131zl\u0131, eri\u015filebilir ve entegre \u00e7\u00f6z\u00fcmler sunan banka, reel sekt\u00f6re kalan sekiz ayda 40 <span style=\"color:black;\">milyar TL seviyesinde ilave finansman sa\u011flamay\u0131 hedefliyor.<\/span><\/span><\/strong><\/p><p style='margin-top:0cm;margin-right:0cm;margin-bottom:0cm;margin-left:0cm;line-height:normal;font-size:15px;font-family:\"Calibri\",sans-serif;text-align:justify;'><strong fr-original-style=\"\" style=\"font-weight: 700;\"><span style=\"font-size:16px;\">\u00a0<\/span><\/strong><\/p><p style='margin-top:0cm;margin-right:0cm;margin-bottom:0cm;margin-left:0cm;line-height:normal;font-size:15px;font-family:\"Calibri\",sans-serif;text-align:justify;'><span style=\"font-size:16px;\">T\u00fcrkiye\u2019nin ilk dijital bankas\u0131 Hayat Finans, kat\u0131l\u0131m bankac\u0131l\u0131\u011f\u0131 modeliyle ba\u015fta KOB\u0130\u2019ler olmak \u00fczere i\u015fletmelerin finansmana eri\u015fimini kolayla\u015ft\u0131rmaya devam ediyor. 2026 y\u0131l\u0131n\u0131n ilk d\u00f6rt ay\u0131nda t\u00fczel m\u00fc\u015fterilerine yakla\u015f\u0131k 13,2 milyar TL finansman sa\u011flayan Hayat Finans, bir \u00f6nceki y\u0131l\u0131n ayn\u0131 d\u00f6nemine g\u00f6re kulland\u0131rd\u0131\u011f\u0131 nakdi finansman hacmini %300 art\u0131rd\u0131. Banka, y\u0131l sonuna kadar t\u00fczel m\u00fc\u015fterilerine ilave 40 milyar TL kar\u015f\u0131l\u0131\u011f\u0131 finansman sa\u011flamay\u0131 hedefliyor. Gayri nakdi kredilerde ilk d\u00f6rt ayda sa\u011flanan <span style=\"color:black;\">%65\u00a0<\/span>b\u00fcy\u00fcme ise firmalar\u0131n nakdi finansman ihtiya\u00e7lar\u0131n\u0131n yan\u0131 s\u0131ra teminat mektubu ve akreditif gibi gayri nakdi kredi ihtiya\u00e7lar\u0131nda da Hayat Finans\u2019\u0131 tercih etti\u011fini ortaya koyuyor.<\/span><\/p><p style='margin-top:0cm;margin-right:0cm;margin-bottom:0cm;margin-left:0cm;line-height:normal;font-size:15px;font-family:\"Calibri\",sans-serif;text-align:justify;'><span style=\"font-size:16px;\">\u00a0<\/span><\/p><p style='margin-top:0cm;margin-right:0cm;margin-bottom:0cm;margin-left:0cm;line-height:normal;font-size:15px;font-family:\"Calibri\",sans-serif;text-align:justify;'><span style=\"font-size:16px;\">Hayat Holding\u2019in 89 y\u0131ll\u0131k \u00fcretim, giri\u015fimcilik ve ticaret tecr\u00fcbesinden ald\u0131\u011f\u0131 g\u00fc\u00e7le faaliyet g\u00f6steren Hayat Finans, t\u00fczel bankac\u0131l\u0131kta i\u015fletmelerin finansman ihtiyac\u0131n\u0131 daha yal\u0131n operasyonel s\u00fcre\u00e7lerle, daha az maliyetle ve daha h\u0131zl\u0131 \u015fekilde kar\u015f\u0131l\u0131yor. Orta \u00f6l\u00e7ekli i\u015fletmelerden mikro i\u015fletmelere, ihracat\u00e7\u0131 firmalardan e-ticaret firmalar\u0131na kadar geni\u015f bir m\u00fc\u015fteri kitlesine ula\u015fan banka, dijital teminat mektubu, evraks\u0131z finansman tahsisi, Do\u011frudan Bor\u00e7land\u0131rma Sistemi, Business Kart, d\u0131\u015f ticaret i\u015flemleri ve g\u00f6m\u00fcl\u00fc finans \u00e7\u00f6z\u00fcmleriyle i\u015fletmelerin nakit ak\u0131\u015f\u0131, yat\u0131r\u0131m planlar\u0131 ve ticari faaliyetlerine entegre bir bankac\u0131l\u0131k deneyimi sunuyor.<\/span><\/p><p style='margin-top:0cm;margin-right:0cm;margin-bottom:0cm;margin-left:0cm;line-height:normal;font-size:15px;font-family:\"Calibri\",sans-serif;text-align:justify;'><strong fr-original-style=\"\" style=\"font-weight: 700;\"><span style=\"font-size:16px;\">\u00a0<\/span><\/strong><\/p><p style='margin-top:0cm;margin-right:0cm;margin-bottom:0cm;margin-left:0cm;line-height:normal;font-size:15px;font-family:\"Calibri\",sans-serif;text-align:justify;'><strong fr-original-style=\"\" style=\"font-weight: 700;\"><span style=\"font-size:16px;\">Alper Dayi: \u201cKOB\u0130\u2019lerin finansmana eri\u015fimini kolayla\u015ft\u0131rarak b\u00fcy\u00fcmelerini destekliyoruz\u201d\u00a0<\/span><\/strong><\/p><p style='margin-top:0cm;margin-right:0cm;margin-bottom:0cm;margin-left:0cm;line-height:normal;font-size:15px;font-family:\"Calibri\",sans-serif;text-align:justify;'><strong fr-original-style=\"\" style=\"font-weight: 700;\"><span style=\"font-size:16px;\">Hayat Finans T\u00fczel Bankac\u0131l\u0131k Genel M\u00fcd\u00fcr Yard\u0131mc\u0131s\u0131 Alper Dayi<\/span><\/strong><span style=\"font-size:16px;\">, dijital kat\u0131l\u0131m bankac\u0131l\u0131\u011f\u0131n\u0131n i\u015fletmelere h\u0131z, eri\u015filebilirlik ve \u00f6ng\u00f6r\u00fclebilirlik sa\u011flad\u0131\u011f\u0131n\u0131 belirterek \u015funlar\u0131 s\u00f6yledi: \u201cT\u00fcrkiye \u00fcretim, giri\u015fimcilik ve ticaret kapasitesi y\u00fcksek bir \u00fclke. Bu yap\u0131n\u0131n merkezinde ise KOB\u0130\u2019ler yer al\u0131yor. Hayat Finans olarak biz de t\u00fczel bankac\u0131l\u0131\u011f\u0131, i\u015fletmelerin finansmana eri\u015fimini h\u0131zland\u0131ran, i\u015f s\u00fcre\u00e7lerine entegre olan ve b\u00fcy\u00fcme yolculuklar\u0131na e\u015flik eden yeni nesil bir modele d\u00f6n\u00fc\u015ft\u00fcr\u00fcyoruz. \u0130\u015fletmelerin finansman ihtiyac\u0131na g\u00fcnler i\u00e7inde de\u011fil, dijital s\u00fcre\u00e7lerimiz sayesinde anl\u0131k ve kolay eri\u015filebilir bi\u00e7imde yan\u0131t verebiliyoruz. Bu yakla\u015f\u0131m, i\u015fletmelerin nakit ak\u0131\u015f\u0131n\u0131, tahsilat s\u00fcre\u00e7lerini, teminat ihtiya\u00e7lar\u0131n\u0131 ve ticari d\u00f6ng\u00fcs\u00fcn\u00fc b\u00fct\u00fcnc\u00fcl \u015fekilde destekleyen bir finansal \u00e7\u00f6z\u00fcm ortakl\u0131\u011f\u0131 anlam\u0131na geliyor. Y\u0131l\u0131n ilk d\u00f6rt ay\u0131nda t\u00fczel m\u00fc\u015fterilerimize yakla\u015f\u0131k 13,2 milyar TL kredi sa\u011flamam\u0131z, bu modelin sahadaki kar\u015f\u0131l\u0131\u011f\u0131n\u0131 g\u00f6steriyor. Y\u0131l sonu hedeflerimiz do\u011frultusunda i\u015fletmelerin finansmana eri\u015fimini kolayla\u015ft\u0131rmaya ve reel ekonomiye katk\u0131m\u0131z\u0131 art\u0131rmaya devam edece\u011fiz.\u201d<\/span><\/p><p style='margin-top:0cm;margin-right:0cm;margin-bottom:0cm;margin-left:0cm;line-height:normal;font-size:15px;font-family:\"Calibri\",sans-serif;text-align:justify;'><span style=\"font-size:16px;\">\u00a0<\/span><\/p><p style='margin-top:0cm;margin-right:0cm;margin-bottom:0cm;margin-left:0cm;line-height:normal;font-size:15px;font-family:\"Calibri\",sans-serif;text-align:justify;'><strong fr-original-style=\"\" style=\"font-weight: 700;\"><span style=\"font-size:16px;\">G\u00f6m\u00fcl\u00fc finans ve ekosistem bankac\u0131l\u0131\u011f\u0131yla kesintisiz ve kapsay\u0131c\u0131 deneyim<\/span><\/strong><\/p><p style='margin-top:0cm;margin-right:0cm;margin-bottom:0cm;margin-left:0cm;line-height:normal;font-size:15px;font-family:\"Calibri\",sans-serif;text-align:justify;'><span style=\"font-size:16px;\">\u00a0<\/span><\/p><p style='margin-top:0cm;margin-right:0cm;margin-bottom:0cm;margin-left:0cm;line-height:normal;font-size:15px;font-family:\"Calibri\",sans-serif;text-align:justify;'><span style=\"font-size:16px;\">Hayat Finans, dijital t\u00fczel bankac\u0131l\u0131kta yaln\u0131zca bankan\u0131n kendi kanallar\u0131n\u0131 de\u011fil, i\u015fletmelerin kulland\u0131\u011f\u0131 platformlar\u0131 da finansal hizmetlerin bir par\u00e7as\u0131 h\u00e2line getiriyor. G\u00f6m\u00fcl\u00fc finans ve ekosistem bankac\u0131l\u0131\u011f\u0131 yakla\u015f\u0131m\u0131 sayesinde i\u015fletmeler; finansman, tahsilat, \u00f6deme ve teminat ihtiya\u00e7lar\u0131na y\u00f6nelik \u00e7\u00f6z\u00fcmlere yer ald\u0131klar\u0131 dijital ortamlar \u00fczerinden kesintisiz bi\u00e7imde eri\u015febiliyor.<\/span><\/p><p style='margin-top:0cm;margin-right:0cm;margin-bottom:0cm;margin-left:0cm;line-height:normal;font-size:15px;font-family:\"Calibri\",sans-serif;text-align:justify;'><span style=\"font-size:16px;\">\u00a0<\/span><\/p><p style='margin-top:0cm;margin-right:0cm;margin-bottom:0cm;margin-left:0cm;line-height:normal;font-size:15px;font-family:\"Calibri\",sans-serif;text-align:justify;'><span style=\"font-size:16px;\">Banka, veri odakl\u0131 de\u011ferlendirme modelleri ve geli\u015fmi\u015f dijital altyap\u0131s\u0131yla finansmana eri\u015fimde zorlanan i\u015fletmelerin sisteme d\u00e2hil edilmesini \u00f6ncelikleri aras\u0131nda g\u00f6r\u00fcyor. Bu yakla\u015f\u0131m, \u00f6zellikle k\u00fc\u00e7\u00fck ve mikro i\u015fletmeler i\u00e7in finansal kapsay\u0131c\u0131l\u0131\u011f\u0131 art\u0131r\u0131rken, ticari faaliyetlerin daha h\u0131zl\u0131 ve s\u00fcrd\u00fcr\u00fclebilir bi\u00e7imde y\u00fcr\u00fct\u00fclmesine destek oluyor.<\/span><\/p><p style='margin-top:0cm;margin-right:0cm;margin-bottom:0cm;margin-left:0cm;line-height:normal;font-size:15px;font-family:\"Calibri\",sans-serif;text-align:justify;'><strong fr-original-style=\"\" style=\"font-weight: 700;\"><span style=\"font-size:16px;\">\u00a0<\/span><\/strong><\/p><p style='margin-top:0cm;margin-right:0cm;margin-bottom:0cm;margin-left:0cm;line-height:normal;font-size:15px;font-family:\"Calibri\",sans-serif;text-align:justify;'><span style=\"font-size:16px;\">\u00a0<\/span><\/p><p style='margin-top:0cm;margin-right:0cm;margin-bottom:0cm;margin-left:0cm;line-height:normal;font-size:15px;font-family:\"Calibri\",sans-serif;text-align:justify;background:white;'><strong fr-original-style=\"\" style=\"font-weight: 700;\"><span style=\"font-size:13px;\">\u00a0<\/span><\/strong><\/p><p style='margin-top:0cm;margin-right:0cm;margin-bottom:0cm;margin-left:0cm;line-height:normal;font-size:15px;font-family:\"Calibri\",sans-serif;text-align:justify;background:white;'><strong fr-original-style=\"\" style=\"font-weight: 700;\"><span style=\"font-size:12px;color:black;\">Hayat Finans kimdir?<\/span><\/strong><\/p><p style='margin-top:0cm;margin-right:0cm;margin-bottom:0cm;margin-left:0cm;line-height:normal;font-size:15px;font-family:\"Calibri\",sans-serif;text-align:justify;background:white;'><span style=\"font-size:12px;color:black;\">Hayat Holding\u2019in bankac\u0131l\u0131k yat\u0131r\u0131m\u0131 olan Hayat Finans\u2019\u0131n 21 Eyl\u00fcl 2023 tarihinde faaliyete ge\u00e7mesiyle birlikte T\u00fcrkiye\u2019de dijital bankalar d\u00f6nemi resmen ba\u015flam\u0131\u015f oldu. T\u00fcrkiye\u2019nin lisansl\u0131 ilk dijital bankas\u0131 olan Hayat Finans; \u015fubesiz olman\u0131n getirdi\u011fi maliyet avantaj\u0131n\u0131 kullan\u0131c\u0131lar\u0131na y\u00fcksek k\u00e2r pay\u0131, masrafs\u0131z bankac\u0131l\u0131k i\u015flemleri ve d\u00fc\u015f\u00fck maliyetli finansman olarak yans\u0131t\u0131yor. Ayn\u0131 zamanda bir kat\u0131l\u0131m bankas\u0131 olan Hayat Finans\u2019\u0131n arkas\u0131nda T\u00fcrkiye\u2019nin en k\u00f6kl\u00fc global \u015firketler grubu Hayat Holding var. 89 y\u0131ll\u0131k tecr\u00fcbesiyle Hayat Holding; Molped, Molfix, Papia, Bingo, Evony gibi h\u0131zl\u0131 t\u00fcketim markalar\u0131n\u0131n yan\u0131 s\u0131ra farkl\u0131 sekt\u00f6rlerde y\u00fczden fazla \u00fclkede milyarlarca ki\u015fiye kaliteli T\u00fcrk markalar\u0131n\u0131 sunuyor.\u00a0<\/span><\/p><p style='margin-top:0cm;margin-right:0cm;margin-bottom:0cm;margin-left:0cm;line-height:normal;font-size:15px;font-family:\"Calibri\",sans-serif;text-align:justify;background:white;'>\u00a0<\/p><p style='margin-top:0cm;margin-right:0cm;margin-bottom:0cm;margin-left:0cm;line-height:normal;font-size:15px;font-family:\"Calibri\",sans-serif;text-align:justify;background:white;'><strong fr-original-style=\"\" style=\"font-weight: 700;\"><u><span style=\"font-size:13px;color:black;\">Ayr\u0131nt\u0131l\u0131 Bilgi \u0130\u00e7in;<\/span><\/u><\/strong><\/p><p style='margin-top:0cm;margin-right:0cm;margin-bottom:0cm;margin-left:0cm;line-height:normal;font-size:15px;font-family:\"Calibri\",sans-serif;text-align:justify;background:white;'><span style=\"font-size:13px;color:black;\">Bige Kurtcebe\u00a0<\/span><\/p><p style='margin-top:0cm;margin-right:0cm;margin-bottom:0cm;margin-left:0cm;line-height:normal;font-size:15px;font-family:\"Calibri\",sans-serif;text-align:justify;background:white;'><span style=\"font-size:13px;color:black;\">0533 545 15 49<\/span><\/p><p style='margin-top:0cm;margin-right:0cm;margin-bottom:0cm;margin-left:0cm;line-height:normal;font-size:15px;font-family:\"Calibri\",sans-serif;text-align:justify;'><span style=\"font-size:13px;\">\u00a0<\/span><\/p><\/td><\/tr><\/table><\/td><\/tr><tr style=\"border: 0px none; 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height: 22px; line-height: 22px; mso-table-lspace: 0pt; mso-table-rspace: 0pt; padding-left: 10px; padding-right: 10px; text-align: left;\">HF_Ticari_BB_25052026.docx<\/td><td valign=\"top\" class=\"videodownload\" height=\"22\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; border-collapse: collapse; font-family: Helvetica,Arial,sans-serif; font-size: 12px; font-weight: bold; height: 22px; line-height: 22px; mso-table-lspace: 0pt; mso-table-rspace: 0pt; text-align: right; width: 100px;\" width=\"100\"><a href=\"https:\/\/get.faselis.com\/downloadfile.php?uid=11640466&amp;uidchk=668e8&amp;ct=tr&amp;pt=1254939&amp;pts=994415&amp;e=bulten@mercek.net&amp;o=28894&amp;ot=4&amp;chk=15ecb\" style=\"-ms-text-size-adjust: none; -webkit-text-size-adjust: none; color: #1c2b28; text-decoration: underline;\">\u0130ndir<\/a><\/td><\/tr><\/table><\/td><\/tr><tr style=\"border: 0px none; border-collapse: collapse; border-spacing: 0px;\"><td align=\"center\" valign=\"top\" style=\"-ms-text-size-adjust: none; 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