{"id":1616,"date":"2026-08-21T12:09:39","date_gmt":"2026-08-21T09:09:39","guid":{"rendered":"https:\/\/fintech.mercek.net\/news\/?p=1616"},"modified":"2026-08-21T13:12:50","modified_gmt":"2026-08-21T10:12:50","slug":"mastercard-dogu-avrupa-bolge-baskanligina-avsar-gurdal-atandi","status":"publish","type":"post","link":"https:\/\/fintech.mercek.net\/news\/2026\/08\/21\/mastercard-dogu-avrupa-bolge-baskanligina-avsar-gurdal-atandi\/","title":{"rendered":"Mastercard Do\u011fu Avrupa B\u00f6lge Ba\u015fkanl\u0131\u011f\u0131’na Av\u015far G\u00fcrdal Atand\u0131"},"content":{"rendered":"

Mastercard, Do\u011fu Avrupa B\u00f6lge Ba\u015fkan\u0131 olarak Av\u015far G\u00fcrdal’\u0131 atad\u0131.<\/strong><\/h2>\n

\u00d6deme teknolojileri alan\u0131nda d\u00fcnyan\u0131n \u00f6nde gelen kurulu\u015flar\u0131ndan Mastercard<\/strong>, b\u00f6lgesel y\u00f6netim merkezi \u0130stanbul’da olan Do\u011fu Avrupa b\u00f6lgesinde \u00fcst d\u00fczey bir atama ger\u00e7ekle\u015ftirdi. Mastercard T\u00fcrkiye ve Azerbaycan Genel M\u00fcd\u00fcr\u00fc<\/strong> olarak \u00f6nemli ba\u015far\u0131lara imza atan, ard\u0131ndan Do\u011fu Avrupa, Orta Do\u011fu ve Afrika B\u00f6lgesi (EEMEA) Strateji, \u015eirket Birle\u015fmeleri, Risk ve Analitikten Sorumlu K\u0131demli Ba\u015fkan Yard\u0131mc\u0131s\u0131<\/strong> g\u00f6revini \u00fcstlenen Av\u015far G\u00fcrdal<\/strong>, 1 Eyl\u00fcl itibar\u0131yla Mastercard Do\u011fu Avrupa B\u00f6lge Ba\u015fkan\u0131<\/strong> olarak g\u00f6revine ba\u015flayacak. G\u00fcrdal, Mastercard’\u0131n T\u00fcrkiye’deki Do\u011fu Avrupa b\u00f6lge merkezinden Avrupa ve Kafkaslar’da yer alan 12 \u00fclkeye liderlik edecek.<\/p>\n

Av\u015far G\u00fcrdal, Mastercard b\u00fcnyesindeki farkl\u0131 liderlik rollerinde edindi\u011fi deneyimle, Do\u011fu Avrupa’n\u0131n dinamik ve h\u0131zla geli\u015fen pazarlar\u0131nda t\u00fcm b\u00f6lgede i\u015f stratejisinin \u015fekillendirilmesi ve uygulanmas\u0131na, b\u00f6lgesel b\u00fcy\u00fcme \u00f6nceliklerinin hayata ge\u00e7irilmesine, m\u00fc\u015fteri ve i\u015f ortakl\u0131klar\u0131n\u0131n g\u00fc\u00e7lendirilmesine ve \u00f6deme teknolojileri ekosisteminde yenilik\u00e7i \u00e7\u00f6z\u00fcmlerin yayg\u0131nla\u015ft\u0131r\u0131lmas\u0131na odaklanarak; \u015firketin b\u00fcy\u00fcme yolculu\u011funu ileri ta\u015f\u0131may\u0131 hedefleyecek.<\/p>\n

Mastercard’\u0131n Do\u011fu Avrupa b\u00f6lge y\u00f6netim merkezi olarak konumland\u0131r\u0131lan \u0130stanbul ofisi, Do\u011fu Avrupa ve Kafkaslar’da yer alan 12 \u00fclkeye hizmet veriyor; b\u00f6lgeye y\u00f6nelik strateji, i\u015f geli\u015ftirme ve m\u00fc\u015fteri y\u00f6netimi faaliyetleri bu merkezden y\u00fcr\u00fct\u00fcl\u00fcyor. Bu yap\u0131, T\u00fcrkiye’nin Mastercard’\u0131n k\u00fcresel ve b\u00f6lgesel organizasyonundaki stratejik rol\u00fcn\u00fc peki\u015ftiriyor.<\/p>\n

G\u00fcrdal, daha \u00f6nce y\u00fcr\u00fctt\u00fc\u011f\u00fc Mastercard T\u00fcrkiye ve Azerbaycan Genel M\u00fcd\u00fcrl\u00fc\u011f\u00fc<\/strong> g\u00f6revinde, \u015firketin bu pazarlardaki stratejik \u00f6nceliklerinin hayata ge\u00e7irilmesine, dijital \u00f6deme \u00e7\u00f6z\u00fcmlerinin yayg\u0131nla\u015fmas\u0131na ve Mastercard’\u0131n T\u00fcrkiye’deki varl\u0131\u011f\u0131n\u0131n g\u00fc\u00e7lenmesine katk\u0131 sa\u011flad\u0131.<\/p>\n

Av\u015far G\u00fcrdal kimdir?<\/strong><\/h3>\n

Kariyerine Unilever<\/strong>‘de ba\u015flayan Av\u015far G\u00fcrdal, PRG<\/strong> ve Value Partners<\/strong>‘ta \u00e7al\u0131\u015ft\u0131ktan sonra 2015 y\u0131l\u0131nda Mastercard Advisors<\/strong> b\u00fcnyesine kat\u0131ld\u0131. 2016 y\u0131l\u0131nda Mastercard M\u00fc\u015fteri \u0130li\u015fkileri Y\u00f6netimi Direkt\u00f6r\u00fc<\/strong> olarak atanan G\u00fcrdal, 2019 y\u0131l\u0131nda Mastercard T\u00fcrkiye Ba\u015fkan Yard\u0131mc\u0131l\u0131\u011f\u0131<\/strong> g\u00f6revini \u00fcstlendi. 2022 y\u0131l\u0131nda Mastercard T\u00fcrkiye ve Azerbaycan Genel M\u00fcd\u00fcr\u00fc<\/strong> olarak atanan G\u00fcrdal, sonras\u0131nda Do\u011fu Avrupa, Orta Do\u011fu ve Afrika B\u00f6lgesi (EEMEA) Strateji, \u015eirket Birle\u015fmeleri, Sat\u0131nalmalar ve Analitikten Sorumlu K\u0131demli Ba\u015fkan Yard\u0131mc\u0131s\u0131<\/strong> olarak g\u00f6rev yapt\u0131. Bo\u011fazi\u00e7i \u00dcniversitesi Makine M\u00fchendisli\u011fi<\/strong> B\u00f6l\u00fcm\u00fc mezunu olan G\u00fcrdal, Ko\u00e7 \u00dcniversitesi<\/strong>‘nden MBA derecesine sahip.<\/p>\n","protected":false},"excerpt":{"rendered":"

Mastercard’da 2015’ten bu yana \u00fcst d\u00fczey g\u00f6revler \u00fcstlenen Av\u015far G\u00fcrdal, 1 Eyl\u00fcl itibar\u0131yla Do\u011fu Avrupa B\u00f6lge Ba\u015fkan\u0131 olarak g\u00f6reve ba\u015flayacak.<\/p>\n","protected":false},"author":2,"featured_media":1615,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_ecomap_primary_org_id":2278,"_ecomap_primary_org_name":"Mastercard","_ecomap_mentioned_org_ids":"[]","_ecomap_related_org_ids":"","_ecomap_match_confidence":0.99,"_ecomap_email_message_id":"1a0238c1d8497779","_ecomap_email_from":"pressrelease@faselis.com","_ecomap_editor_notes":"Kaynak b\u00fcltendeki tekrarlanan ba\u015fl\u0131k ve e-posta \u015fablonu temizlendi; g\u00f6vdeye h2\/h3 yap\u0131s\u0131 eklendi. 'Mastercard Hakk\u0131nda' \u015firket profili b\u00f6l\u00fcm\u00fc ve ileti\u015fim bilgileri kald\u0131r\u0131ld\u0131. Ba\u015fl\u0131k ve alt ba\u015fl\u0131k yeniden yaz\u0131ld\u0131; metin hafif d\u00fczeltmelerle yay\u0131na haz\u0131rland\u0131.","_ecomap_original_body":"

<\/td><\/tr><\/table><\/td><\/tr>

Mastercard Do\u011fu Avrupa B\u00f6lge Ba\u015fkanl\u0131\u011f\u0131\u2019na\u00a0<\/span><\/strong><\/h1>

Av\u015far G\u00fcrdal Atan\u0131yor<\/span><\/strong><\/h1>

\u00a0<\/p>

  • Mastercard\u2019da 2015 y\u0131l\u0131ndan bu yana \u00fcst d\u00fczey g\u00f6revler \u00fcstlenen Av\u015far G\u00fcrdal, yeni d\u00f6nemde Mastercard Do\u011fu Avrupa B\u00f6lge Ba\u015fkan\u0131 olarak g\u00f6rev yapacak.\u00a0<\/span><\/li>
  • Mastercard\u2019\u0131n Do\u011fu Avrupa B\u00f6lge Y\u00f6netim Merkezi \u0130stanbul\u2019da bulunuyor; G\u00fcrdal, 12 \u00fclkeyi kapsayan b\u00f6lgenin y\u00f6netimine \u0130stanbul\u2019dan liderlik edecek.<\/span><\/li><\/ul>

    \u00a0<\/span><\/p>

    \u0130stanbul, T\u00fcrkiye<\/span><\/strong>; 21 A\u011fustos 2026:\u00a0<\/span>\u00d6deme teknolojileri alan\u0131nda d\u00fcnyan\u0131n \u00f6nde gelen kurulu\u015flar\u0131ndan Mastercard, b\u00f6lgesel y\u00f6netim merkezi \u0130stanbul\u2019da olan Do\u011fu Avrupa b\u00f6lgesinde \u00fcst d\u00fczey bir atama ger\u00e7ekle\u015ftirdi<\/span>. Mastercard T\u00fcrkiye ve Azerbaycan Genel M\u00fcd\u00fcr\u00fc olarak \u00f6nemli ba\u015far\u0131lara imza atan, ard\u0131ndan Do\u011fu Avrupa, Orta Do\u011fu ve Afrika B\u00f6lgesi (EEMEA) Strateji, \u015eirket Birle\u015fmeleri, Risk ve Analitikten Sorumlu K\u0131demli Ba\u015fkan<\/span>\u00a0Yard\u0131mc\u0131s\u0131 g\u00f6revini \u00fcstlenen Av\u015far G\u00fcrdal, 1 Eyl\u00fcl itibar\u0131yla Mastercard Do\u011fu Avrupa B\u00f6lge Ba\u015fkan\u0131 olarak g\u00f6revine ba\u015flayacak. G\u00fcrdal, Mastercard\u2019\u0131n T\u00fcrkiye\u2019deki Do\u011fu Avrupa b\u00f6lge merkezinden Avrupa ve Kafkaslar\u2019da yer alan 12 \u00fclkeye liderlik edecek.<\/span><\/p>

    \u00a0<\/span><\/p>

    Av\u015far G\u00fcrdal, Mastercard b\u00fcnyesindeki farkl\u0131 liderlik rollerinde edindi\u011fi deneyimle, Do\u011fu Avrupa\u2019n\u0131n dinamik ve h\u0131zla geli\u015fen pazarlar\u0131nda t\u00fcm b\u00f6lgede i\u015f stratejisinin \u015fekillendirilmesi ve uygulanmas\u0131na, b\u00f6lgesel b\u00fcy\u00fcme \u00f6nceliklerinin hayata ge\u00e7irilmesine, m\u00fc\u015fteri ve i\u015f ortakl\u0131klar\u0131n\u0131n g\u00fc\u00e7lendirilmesine ve \u00f6deme teknolojileri ekosisteminde yenilik\u00e7i \u00e7\u00f6z\u00fcmlerin yayg\u0131nla\u015ft\u0131r\u0131lmas\u0131na odaklanarak; \u015firketin b\u00fcy\u00fcme yolculu\u011funu ileri t<\/span>a\u015f\u0131may\u0131 hedefleyecek.<\/span><\/p>

    \u00a0<\/span><\/p>

    Mastercard\u2019\u0131n Do\u011fu Avrupa b\u00f6lge y\u00f6netim merkezi olarak konumland\u0131r\u0131lan \u0130stanbul ofisi, Do\u011fu Avrupa ve Kafkaslar\u2019da yer alan 12 \u00fclkeye hizmet veriyor; b\u00f6lgeye y\u00f6nelik strateji, i\u015f geli\u015ftirme ve m\u00fc\u015fteri y\u00f6netimi faaliyetleri bu merkezden y\u00fcr\u00fct<\/span>\u00fcl\u00fcyor. Bu yap\u0131, T\u00fcrkiye\u2019nin Mastercard\u2019\u0131n k\u00fcresel ve b\u00f6lgesel organizasyonundaki stratejik rol\u00fcn\u00fc peki\u015ftiriyor.\u00a0<\/span>G\u00fcrdal, daha \u00f6nce y\u00fcr\u00fctt\u00fc\u011f\u00fc Mastercard T\u00fcrkiye ve Azerbaycan Genel M\u00fcd\u00fcrl\u00fc\u011f\u00fc g\u00f6revinde, \u015firketin bu pazarlardaki stratejik \u00f6nceliklerinin hayata ge\u00e7irilmesine, dijital \u00f6deme \u00e7\u00f6z\u00fcmlerinin yayg\u0131nla\u015fmas\u0131na ve Mastercard\u2019\u0131n T\u00fcrkiye\u2019deki varl\u0131\u011f\u0131n\u0131n g\u00fc\u00e7lenmesine katk\u0131 sa\u011flad\u0131.\u00a0<\/span><\/p>


    <\/p>

    Av\u015far G\u00fcrdal kimdir?<\/span><\/strong><\/h2>

    Kariyerine Unilever\u2019de ba\u015flayan Av\u015far G\u00fcrdal, PRG ve Value Partners\u2019ta \u00e7al\u0131\u015ft\u0131ktan sonra 2015 y\u0131l\u0131nda Mastercard Advisors b\u00fcnyesine kat\u0131ld\u0131. 2016 y\u0131l\u0131nda Mastercard M\u00fc\u015fteri \u0130li\u015fkileri Y\u00f6netimi Direkt\u00f6r\u00fc olarak atanan G\u00fcrdal, 2019 y\u0131l\u0131nda Mastercard T\u00fcrkiye Ba\u015fkan Yard\u0131mc\u0131l\u0131\u011f\u0131 g\u00f6revini \u00fcstlendi. 2022 y\u0131l\u0131nda Mastercard T\u00fcrkiye ve Azerbaycan Genel M\u00fcd\u00fcr\u00fc olarak atanan G\u00fcrdal, sonras\u0131nda Do\u011fu Avrupa, Orta Do\u011fu ve Afrika B\u00f6lgesi (EEMEA) Strateji, \u015eirket Birle\u015fmeleri,Sat\u0131nalmalar ve Analitikten Sorumlu K\u0131demli Ba\u015fkan Yard\u0131mc\u0131s\u0131 olarak g\u00f6rev yapt\u0131. Bo\u011fazi\u00e7i \u00dcniversitesi Makine M\u00fchendisli\u011fi B\u00f6l\u00fcm\u00fc mezunu olan G\u00fcrdal, Ko\u00e7 \u00dcniversitesi\u2019nden MBA derecesine sahip.<\/span><\/p>

    \u00a0<\/span><\/p>

    ***<\/span><\/p>

    \u00a0<\/span><\/strong><\/h2>

    Mastercard Hakk\u0131nda<\/span><\/strong><\/h2>

    Mastercard olarak 200\u2019den fazla \u00fclke ve b\u00f6lgede ekonomileri ve bireyleri g\u00fc\u00e7lendirmek i\u00e7in \u00e7al\u0131\u015f\u0131yoruz. M\u00fc\u015fterilerimizle birlikte, herkesin faydalanabilece\u011fi s\u00fcrd\u00fcr\u00fclebilir bir ekonomi in\u015fa ediyoruz. Geni\u015f dijital \u00f6deme se\u00e7enekleri sunarak i\u015flemleri g\u00fcvenli, kolay, ak\u0131ll\u0131 ve eri\u015filebilir hale getiriyoruz. Teknolojimiz, inovasyonumuz, i\u015f ortakl\u0131klar\u0131m\u0131z ve a\u011flar\u0131m\u0131z ile bir araya gelerek; bireylerin, i\u015fletmelerin ve kamu kurumlar\u0131n\u0131n en y\u00fcksek potansiyellerine ula\u015fmalar\u0131n\u0131 sa\u011flayacak benzersiz bir \u00fcr\u00fcn ve hizmet portf\u00f6y\u00fc sunuyoruz.\u00a0<\/span>www.mastercard.com<\/span><\/a><\/p>

    \u00a0<\/span><\/p>

    Daha fazla bilgi i\u00e7in:<\/span><\/strong>\u00a0<\/span><\/p>

    Medyaevi \u0130leti\u015fim, G\u00fcven Adal\u0131\u00a0<\/span>gadali@medyaevi.com.tr<\/span><\/span><\/a>\u00a0& Erdem Baltac\u0131\u00a0<\/span>ebaltaci@medyaevi.com.tr<\/span><\/span><\/a><\/p>

    \u00a0<\/span><\/p><\/td><\/tr><\/table><\/td><\/tr>

<\/a>

<\/p><\/td>

<\/a>

<\/p><\/td>

<\/td><\/tr>
<\/td><\/tr><\/table><\/td><\/tr>
T\u00fcm g\u00f6rselleri indirmek i\u00e7in \"<\/a><\/td><\/tr><\/table><\/td><\/tr>
<\/td><\/tr><\/table><\/td><\/tr>

Ek Dosyalar<\/h2><\/td><\/tr>

\"msword<\/td>Mastercard Do\u011fu Avrupa Baskani Atama_BB_Agustos 2026.docx<\/td>\u0130ndir<\/a><\/td><\/tr><\/table><\/td><\/tr>


Bu eposta 'Master Card' ad\u0131na bulten@mercek.net adresine g\u00f6nderilmi\u015ftir.
'Master Card' ile ilgili ve\/veya ba\u015fka bir marka ile ilgili bas\u0131n b\u00fclteni veya bas\u0131n daveti almak istemiyorsan\u0131z marka, sekt\u00f6r ve abonelik ayarlar\u0131 i\u00e7in l\u00fctfen t\u0131klay\u0131n\u0131z.<\/a>
<\/td><\/tr>
powered by \"Faselis\"<\/td><\/tr>
CID: EbRBM,4,28894,1267093-1003986-lambda 1.1
Bu epostay\u0131 g\u00f6r\u00fcnt\u00fclemekte zorluk ya\u015f\u0131yorsan\u0131z: L\u00fctfen t\u0131klay\u0131n\u0131z<\/a>.<\/td><\/tr><\/table><\/td><\/tr><\/table><\/td><\/tr><\/table>
<\/div><\/center>","_ecomap_skills_applied":"[\"bulletin-editorial-tr\",\"company-about-notes-tr\",\"de-hype-tr\",\"dedupe-footer\",\"editor-notes-summary\",\"light-proofread\",\"rewrite-title\",\"structure-extract\"]","_ecomap_language":"tr","_ecomap_source":"email","_ecomap_topics":"[\"leadership\"]","_ecomap_mentioned_people":"[{\"name\":\"Av\\u015far G\\u00fcrdal\",\"role\":\"Mastercard Do\\u011fu Avrupa B\\u00f6lge Ba\\u015fkan\\u0131\",\"quote\":false,\"ecomap_person_id\":1161,\"suggestion_id\":328}]","_aeroflow_canonical_url":"","footnotes":""},"categories":[1],"tags":[],"content_type":[3],"class_list":["post-1616","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-press-release","content_type-bulletin"],"_links":{"self":[{"href":"https:\/\/fintech.mercek.net\/news\/wp-json\/wp\/v2\/posts\/1616","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/fintech.mercek.net\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/fintech.mercek.net\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/fintech.mercek.net\/news\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/fintech.mercek.net\/news\/wp-json\/wp\/v2\/comments?post=1616"}],"version-history":[{"count":1,"href":"https:\/\/fintech.mercek.net\/news\/wp-json\/wp\/v2\/posts\/1616\/revisions"}],"predecessor-version":[{"id":1617,"href":"https:\/\/fintech.mercek.net\/news\/wp-json\/wp\/v2\/posts\/1616\/revisions\/1617"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/fintech.mercek.net\/news\/wp-json\/wp\/v2\/media\/1615"}],"wp:attachment":[{"href":"https:\/\/fintech.mercek.net\/news\/wp-json\/wp\/v2\/media?parent=1616"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fintech.mercek.net\/news\/wp-json\/wp\/v2\/categories?post=1616"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fintech.mercek.net\/news\/wp-json\/wp\/v2\/tags?post=1616"},{"taxonomy":"content_type","embeddable":true,"href":"https:\/\/fintech.mercek.net\/news\/wp-json\/wp\/v2\/content_type?post=1616"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}