{"id":141,"date":"2026-06-16T19:17:50","date_gmt":"2026-06-16T16:17:50","guid":{"rendered":"https:\/\/fintech.mercek.net\/news\/?p=141"},"modified":"2026-06-25T16:14:03","modified_gmt":"2026-06-25T13:14:03","slug":"is-bankasi-avrupanin-en-guclu-10-banka-markasi-arasinda","status":"publish","type":"post","link":"https:\/\/fintech.mercek.net\/news\/2026\/06\/16\/is-bankasi-avrupanin-en-guclu-10-banka-markasi-arasinda\/","title":{"rendered":"\u0130\u015f Bankas\u0131, Avrupa’n\u0131n En G\u00fc\u00e7l\u00fc 10 Banka Markas\u0131 Aras\u0131nda"},"content":{"rendered":"

Brand Finance Banking 500 raporuna g\u00f6re \u0130\u015f Bankas\u0131, Avrupa’n\u0131n marka g\u00fcc\u00fc en y\u00fcksek ilk 10 bankas\u0131 aras\u0131nda yer al\u0131rken T\u00fcrkiye’de \u00fcst \u00fcste \u00fc\u00e7\u00fcnc\u00fc kez en de\u011ferli banka markas\u0131 oldu.<\/strong><\/h2>\n

D\u00fcnyan\u0131n \u00f6nde gelen uluslararas\u0131 marka de\u011ferleme ve strateji dan\u0131\u015fmanl\u0131\u011f\u0131 kurulu\u015fu Brand Finance, bankac\u0131l\u0131k sekt\u00f6r\u00fcnde en de\u011ferli markalar\u0131n s\u0131raland\u0131\u011f\u0131 2026 y\u0131l\u0131na ili\u015fkin Banking 500 raporunu a\u00e7\u0131klad\u0131.<\/p>\n

T\u00fcrkiye \u0130\u015f Bankas\u0131, Avrupa’n\u0131n marka g\u00fcc\u00fc en y\u00fcksek ilk 10 bankas\u0131 aras\u0131nda yer al\u0131rken ayn\u0131 zamanda \u00fcst \u00fcste \u00fc\u00e7\u00fcnc\u00fc kez en y\u00fcksek marka de\u011feri ile T\u00fcrkiye’de lider oldu.<\/p>\n

Hakan Aran: “Bu ba\u015far\u0131 artan bir sorumluluk”<\/strong><\/h3>\n

\u0130\u015f Bankas\u0131 Genel M\u00fcd\u00fcr\u00fc Hakan Aran<\/strong>, bankan\u0131n Avrupa’n\u0131n en g\u00fc\u00e7l\u00fc 10 banka markas\u0131 aras\u0131na girmesini ve \u00fcst \u00fcste \u00fc\u00e7\u00fcnc\u00fc kez “T\u00fcrkiye’nin en de\u011ferli banka markas\u0131” se\u00e7ilmesini, yaln\u0131zca bir ba\u015far\u0131 de\u011fil, ayn\u0131 zamanda artan bir sorumluluk olarak de\u011ferlendirdi.<\/p>\n

Finansal g\u00f6stergelerin \u00f6tesinde g\u00fcven, yenilik\u00e7ilik ve m\u00fc\u015fterilerle kurulan ba\u011f gibi \u00f6l\u00e7\u00fctlere dayanan bu s\u0131ralaman\u0131n kendileri i\u00e7in ayr\u0131 bir anlam ta\u015f\u0131d\u0131\u011f\u0131n\u0131 belirten Aran, “Bu t\u00fcr de\u011ferlendirmelerde yer almak, do\u011fru yolda ilerledi\u011fimizi hissettirir. Ama as\u0131l \u00f6nemli olan, her yeni g\u00fcne bu g\u00fcveni tazeleyecek bir heyecanla ba\u015flamak, kendimize m\u00fc\u015fterilerimiz ve \u00fclkemiz i\u00e7in neyi daha iyi yapabilece\u011fimizi sormak, bug\u00fcn bu yan\u0131tlar\u0131 teknoloji ve yapay zekan\u0131n sundu\u011fu olanaklarla verirken oda\u011f\u0131m\u0131z\u0131n her zaman insan oldu\u011funu unutmamak\u2026” dedi.<\/p>\n

K\u00fcresel rekabet ve fintech vurgusu<\/strong><\/h3>\n

T\u00fcrk bankac\u0131l\u0131k sekt\u00f6r\u00fcn\u00fcn teknolojik ve finansal altyap\u0131s\u0131yla k\u00fcresel \u00f6l\u00e7ekte rekabet\u00e7i bir noktada durdu\u011funa dikkat \u00e7eken Aran, s\u00f6zlerini \u015f\u00f6yle s\u00fcrd\u00fcrd\u00fc:<\/p>\n

“K\u00fcresel arenada fark yaratman\u0131n yolu, rekabeti \u00fclke d\u0131\u015f\u0131na ta\u015f\u0131maktan, T\u00fcrkiye’deki fintech’leri ve faaliyet g\u00f6sterdi\u011fimiz alanlardaki oyuncular\u0131 rakip yerine yol arkada\u015f\u0131 olarak g\u00f6rmekten ge\u00e7iyor. Trendlerin pe\u015finden gitmek yerine bir ad\u0131m \u00f6nde olmaya; oyunun kural\u0131n\u0131 belirleyen tarafta yer almaya \u00e7al\u0131\u015f\u0131yoruz. \u0130kinci y\u00fczy\u0131l\u0131m\u0131zda g\u00fc\u00e7l\u00fc dijital altyap\u0131m\u0131zla geni\u015f bir co\u011frafyada faaliyet g\u00f6steren, k\u00fcresel \u00f6l\u00e7ekle rekabet eden bir oyuncu olma yolunda ilerlerken, Avrupa’n\u0131n ilk 10 bankas\u0131 aras\u0131nda yer almak ve uluslararas\u0131 arenada g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fcm\u00fcz\u00fc art\u0131rmak da stratejik \u00f6nceliklerimiz a\u00e7\u0131s\u0131ndan k\u0131ymetli.”<\/p>\n

Aran, uluslararas\u0131 ba\u015far\u0131lar\u0131n bu yolculu\u011fun bir yans\u0131mas\u0131 oldu\u011funu, ancak as\u0131l i\u015fin her g\u00fcn yeniden kazan\u0131lmas\u0131 gereken m\u00fc\u015fteri g\u00fcveni oldu\u011funu da s\u00f6zlerine ekledi.<\/p>\n","protected":false},"excerpt":{"rendered":"

Brand Finance Banking 500 raporuna g\u00f6re \u0130\u015f Bankas\u0131, Avrupa’n\u0131n marka g\u00fcc\u00fc en y\u00fcksek ilk 10 bankas\u0131 aras\u0131nda yer al\u0131rken T\u00fcrkiye’de \u00fcst \u00fcste \u00fc\u00e7\u00fcnc\u00fc kez en de\u011ferli banka markas\u0131 oldu.<\/p>\n","protected":false},"author":2,"featured_media":140,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_ecomap_primary_org_id":178,"_ecomap_primary_org_name":"\u0130\u015f Bankas\u0131","_ecomap_mentioned_org_ids":"[]","_ecomap_related_org_ids":"","_ecomap_match_confidence":0.95,"_ecomap_email_message_id":"19e87160629fc855","_ecomap_email_from":"pressrelease@faselis.com","_ecomap_editor_notes":"Kaynak b\u00fcltendeki tekrarlanan ba\u015fl\u0131k kald\u0131r\u0131ld\u0131, ilk paragraf spot olarak h2'ye ta\u015f\u0131nd\u0131. Gereksiz altbilgiler (abonelik ba\u011flant\u0131s\u0131, Faselis logosu, CID) temizlendi. Ek dosya indirme b\u00f6l\u00fcm\u00fc kald\u0131r\u0131ld\u0131. Metin i\u00e7inde hafif d\u00fczeltmeler yap\u0131ld\u0131 (noktalama, b\u00fcy\u00fck harf). Ba\u015fl\u0131k yeniden yaz\u0131ld\u0131. Alt ba\u015fl\u0131klar eklendi.","_ecomap_original_body":"

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\u0130\u015f Bankas\u0131, Avrupa\u2019n\u0131n en g\u00fc\u00e7l\u00fc 10 banka markas\u0131 aras\u0131nda<\/span><\/strong><\/p>

\u00a0<\/span><\/strong><\/p>

D\u00fcnyan\u0131n \u00f6nde gelen uluslararas\u0131 marka de\u011ferleme ve strateji dan\u0131\u015fmanl\u0131\u011f\u0131 kurulu\u015fu Brand Finance, bankac\u0131l\u0131k sekt\u00f6r\u00fcnde en de\u011ferli markalar\u0131n s\u0131raland\u0131\u011f\u0131 2026 y\u0131l\u0131na ili\u015fkin Banking 500 raporunu a\u00e7\u0131klad\u0131.\u00a0<\/span><\/p>

\u00a0<\/span><\/p>

T\u00fcrkiye \u0130\u015f Bankas\u0131, Avrupa\u2019n\u0131n marka g\u00fcc\u00fc en y\u00fcksek ilk 10 bankas\u0131 aras\u0131nda yer al\u0131rken ayn\u0131 zamanda \u00fcst \u00fcste \u00fc\u00e7\u00fcnc\u00fc kez en y\u00fcksek marka de\u011feri ile T\u00fcrkiye\u2019de lider oldu.<\/span><\/p>

\u00a0<\/span><\/p>

\u0130\u015f Bankas\u0131 Genel M\u00fcd\u00fcr\u00fc Hakan Aran<\/span><\/strong>, bankan\u0131n Avrupa\u2019n\u0131n en g\u00fc\u00e7l\u00fc 10 banka markas\u0131 aras\u0131na girmesini ve \u00fcst \u00fcste \u00fc\u00e7\u00fcnc\u00fc kez \u201cT\u00fcrkiye\u2019nin en de\u011ferli banka markas\u0131\u201d se\u00e7ilmesini, yaln\u0131zca bir ba\u015far\u0131 de\u011fil, ayn\u0131 zamanda artan bir sorumluluk olarak de\u011ferlendirdi.<\/span><\/p>

\u00a0<\/span><\/p>

Finansal g\u00f6stergelerin \u00f6tesinde g\u00fcven, yenilik\u00e7ilik ve m\u00fc\u015fterilerle kurulan ba\u011f gibi \u00f6l\u00e7\u00fctlere dayanan bu s\u0131ralaman\u0131n kendileri i\u00e7in ayr\u0131 bir anlam ta\u015f\u0131d\u0131\u011f\u0131n\u0131 belirten Aran, \u201cBu t\u00fcr de\u011ferlendirmelerde yer almak, do\u011fru yolda ilerledi\u011fimizi hissettirir. Ama as\u0131l \u00f6nemli olan, her yeni g\u00fcne bu g\u00fcveni tazeleyecek bir heyecanla ba\u015flamak, kendimize m\u00fc\u015fterilerimiz ve \u00fclkemiz i\u00e7in neyi daha iyi yapabilece\u011fimizi sormak, bug\u00fcn bu yan\u0131tlar\u0131 teknoloji ve yapay zekan\u0131n sundu\u011fu olanaklarla verirken oda\u011f\u0131m\u0131z\u0131n her zaman insan oldu\u011funu unutmamak\u2026\u201d dedi.<\/span><\/p>

\u00a0<\/span><\/p>

T\u00fcrk bankac\u0131l\u0131k sekt\u00f6r\u00fcn\u00fcn teknolojik ve finansal altyap\u0131s\u0131yla k\u00fcresel \u00f6l\u00e7ekte rekabet\u00e7i bir noktada durdu\u011funa dikkat \u00e7eken Aran, s\u00f6zlerini \u015f\u00f6yle s\u00fcrd\u00fcrd\u00fc:\u00a0<\/span><\/p>

\u00a0<\/span><\/p>

\u201cK\u00fcresel arenada fark yaratman\u0131n yolu, rekabeti \u00fclke d\u0131\u015f\u0131na ta\u015f\u0131maktan, T\u00fcrkiye\u2019deki fintech\u2019leri ve faaliyet g\u00f6sterdi\u011fimiz alanlardaki oyuncular\u0131 rakip yerine yol arkada\u015f\u0131 olarak g\u00f6rmekten ge\u00e7iyor. Trendlerin pe\u015finden gitmek yerine bir ad\u0131m \u00f6nde olmaya; oyunun kural\u0131n\u0131 belirleyen tarafta yer almaya \u00e7al\u0131\u015f\u0131yoruz. \u0130kinci y\u00fczy\u0131l\u0131m\u0131zda g\u00fc\u00e7l\u00fc dijital altyap\u0131m\u0131zla geni\u015f bir co\u011frafyada faaliyet g\u00f6steren, k\u00fcresel \u00f6l\u00e7ekle rekabet eden bir oyuncu olma yolunda ilerlerken, Avrupa\u2019n\u0131n ilk 10 bankas\u0131 aras\u0131nda yer almak ve uluslararas\u0131 arenada g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fcm\u00fcz\u00fc art\u0131rmak da stratejik \u00f6nceliklerimiz a\u00e7\u0131s\u0131ndan k\u0131ymetli.\u201d\u00a0<\/span><\/p>

\u00a0<\/span><\/p>

Aran, uluslararas\u0131 ba\u015far\u0131lar\u0131n bu yolculu\u011fun bir yans\u0131mas\u0131 oldu\u011funu, ancak as\u0131l i\u015fin her g\u00fcn yeniden kazan\u0131lmas\u0131 gereken m\u00fc\u015fteri g\u00fcveni oldu\u011funu da s\u00f6zlerine ekledi.<\/span><\/p>

\u00a0<\/span><\/p><\/td><\/tr><\/table><\/td><\/tr>

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T\u00fcm g\u00f6rselleri indirmek i\u00e7in \"<\/a><\/td><\/tr><\/table><\/td><\/tr>
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Ek Dosyalar<\/h2><\/td><\/tr>

\"msword<\/td> Bankas\u0131 - BrandFinance BB.docx<\/td>\u0130ndir<\/a><\/td><\/tr><\/table><\/td><\/tr>


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